Internet Marketing & SEO Services
by Access Technology Group, d.b.a. ServiceSEO.net
Increased Visibility through Targeted Marketing
A Primer on Internet Marketing The Yellow Pages are Dead; Long Live SEO
Most business owners recognize the value Today is not like the days of phonebooks
“The top result on of advertising as a means to bring new and TV ads; although still viable in some
customers to their doorstep. If you were to markets, most young adults are tied to their
ask the average proprietor whether he or electronic gadgets– Notebooks, PDAs,
any search engine she had a listing in the Yellow Pages, the Blackberries, PCs and Cellular Telephones–
reply is likely to be, “Obviously!” to keep them connected 24/7.
gets 42.1% of the
Internet Marketing and Online Advertising, D I D Y O U K N O W that there are
however, are relatively new terms to most more Internet-connected devices than
click-throughs; people. Advertisement itself is one of the there are televisions worldwide?
oldest promotional techniques dating from
the first efforts made toward commercial When someone needs to find a company to
the second, just provide services or products to fill their
endeavors; back to before the invention of
the printing press, when merchants had no needs, they search the internet because it’s
11.2%. That's option but to announce the virtues of their convenient.
goods and services in a public borough.
The concept of advertising on the Web via
more than half of modern techniques is merely a decade old.
Methods to Invest in Online Marketing
Two major schools of thought exist when
all click-throughs In light of these facts, it is unsurprising that
many business owners remain unaware approaching the task of promoting any
that placing a portion of their annual business on the Internet.
in just two advertising budget into Internet Marketing
is the best way to dramatically increase The first, Organic Search Engine Optimization
(also termed “SEO”), offers a long-term,
results.” their Return on Investment.
continuous return on investment, while, at the
Google displays same time, making your website more
Charles Arthur 20,000,000,000 attractive to viewers. This will also increase
Editor of the pages per day. your brand visibility while ensuring that your
Technology Guardian Source - Alexa traffic graph Mar 1, 2008 web pages are in alignment with official W3C
August 31st, 2006 standards.
Truth be told, both of the most common
choices for online promotional advertising The second option, Pay-Per-Click (or “PPC”)
statistically yield far higher ROI than any advertising, is a way to see an immediate
other type of advertising media. Companies return on your investment and get an instant
that spend the same amount of money in boost to your site’s traffic – but PPC only
online marketing find more customers than continues to work for as long as you keep
they would normally bring in promoting paying for it.
themselves by traditional means.
What is Search Engine Optimization? What is Pay-Per-Click Advertising? Reasons to Advertise Online
This is a process by which a website is Pay-Per-Click Advertising (PPC), a.k.a.
shaped in structure, technology and sponsored ads or links, Google AdWords, or
content in order to encourage search Yahoo! Search Marketing is, in essence, a Professional Appearance
engines to rank it highly for selected key Search Engine Marketing campaign based Compliance to W3C Standards
phrases. These search engines rank the on the number of clickthroughs an ad creates Brand Recognition
pages that are returned based on the over a specific period of time.
Immediate Return on Investment
number and quality of links pointing to
those pages; by how well the HTML code Bases on the keywords that you would bid
You can change the focus of an
conforms to official web standards, and by on, sponsored links would appear on the advertising campaign quickly
the amount of unique, descriptive content search engine's results page. When the link Targeted Marketing
found on each page. The point is, by is clicked on, you would be charged based Content Localization
altering your website to fit the ideal criteria on your, per unit, bid price up to your budget
of the engines, you increase your ranking in amount. Offerings
the search engine result pages.
Unlike SEO which takes time to build up SEM Campaign Management
Benefits of Search Engine Optimization traffic, PPC is immediate. Furthermore, PPC Content Management
To optimize your website appropriately for has the benefit of only costing you money Search Engine Optimization
any search engine, our team goes through when it's sending traffic your way. Once your Link Building Campaigns
several steps. First, we determine what PPC campaign is optimized, ATG will keep
keyword phrases are most likely to be working for you to continue to bring you the
searched by your user base. In doing so, best possible return on your investment. Multilingual SEM
we request a "seed list" of phrases from SEO / SEM Consulting
you and run them through a tool that finds The Best of Both Worlds Programming in Virtually any
similar phrases to those on the seed list. When combining paid Online Marketing and Modern Web-Based Language
These phrases are then checked for Search Engine Optimization you'll see
several criteria: enhanced visibility from clickthrough links
The current popularity of the key phrase on and search results respectively. We work Content Copywriting
other sites hard with our clients to insure that not only is Database Development
The current number of times a user their site listed, but we strive to bring the site W3C Compliance Testing
searches for the key phrase to the top of the search engine results page
Custom Shopping Carts
And the historical popularity of the key (SERP).
phrase over time.
Picking the right Search Engine Marketing
Using phrases that are searched often but strategy, Pay-Per-Click pricing scheme and Strategic IT Planning
do not have a large number of competitors other aspects is complex. Professional Application Development
allows your company to start with the key optimization of a Website involves many Online Marketing
phrases that would most likely generate decisions that should ideally be based on
traffic to your site. Once these key phrases thorough research and a clearly formulated
have been identified, we will edit your site strategy. While some business owners Helpdesk/Desktop Support
to contain these phrases along with other consider performing online marketing Network/Server Support
related searchable content. During this campaigns on their own, statistics show that Asset Management
process we will also begin the task of professional marketing firms consistently
altering your sites' code to make certain outperform the best "home-brewed"
that it falls in line with the W3C Official campaigns.
Standards for Hypertext Markup Language.
Also reaching the top of the SERP's is only
Once these modifications are complete, the half the story and certainly not an end to a
search engines will evaluate your site and means. A comprehensive Search Engine
Access Technology Group, Inc.
begin the process of ranking it for Marketing campaign uses Paid Search 30 George Washington Tpke
popularity, content and structure. This could Advertisements and SEO methods in order Burlington, CT 06013, USA
take some time. The more popular and to produce long lasting top results. ATG will 860.673-8533
relevant your key phrases are and the more update your website's content, maintain its 800-482-8002
structured your code is will determine links and fine-tune the keywords for ongoing
where you fall in the rankings. success.
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