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Revolution in the Workplace
The Beginning
   Started in 1965 as a way for multiple users of a
    time sharing mainframe computer to
    communicate
     SDC’s   Q32 and MIT’s CTSS
   Advanced Research Projects Agency Network
    (Arpanet)
     Government  project started in the 1960’s
     Began as a way to communicate during Cold War
The First Email
   First official email sent October 29, 1969
    from UCLA to Stanford
     However  not the whole message got across
      before the computers crashed
Ray Tomlinson
   1971 – Ray Tomlinson sent a message
    from one computer to another with the
    same program
     Computers were in the same room
     Tomlinson was both sender and recipient
     Computers needed to be on a like network
   1971 – Tomlinson created the user @ host
    address
Dial Up
   1978 – dial up connection was created so
    emails could be sent over the phone lines
     Initially
            only a few lines connected the east
      and west coast
Refining Email
   In the 1980’s system of sending email began to
    become refined
     Initially:
           Recipient would only be able to receive and read email
           Email was not able to be saved or sent to someone else
           Messages could only be sent if the computers were attached
            to the same network
   New program emerged called the MSG
     Allowed      recipient of emails to reply to sender
First Public Emails
 1988 – the first public email was sent
 MCI Mail was one of the first to create a
  network to use this application
 1993 – internet was becoming more
  publically used and other communication
  systems signed on
     AOL  and Delphi
     Microsoft and Lotus
Advantages of Email in the
Workplace
   Less expensive
       Email is limitless
   Allows sender to create an email and review it prior to
    sending it
   Allows receiver to read the message on their own time
   Allows messages to be sent to multiple people at once
   Built in storage
       Enabling society to take steps toward becoming paperless
   Can save valuable time
Advantages Cont’d
   Improve employee efficiency
     Contain   calendar and reminder features
   Open line of communication
     Can increase communication between
      employer and employee
     Can increase communication between
      businesses and clients
Drawbacks to Having Email in the
Workplace
 Email for personal use
 Receiving an abundance of email
     Volume    of email sent all the time is staggering
         Reported increase in stress
   Some emails are annoying and have too
    much information
     Mental   fatigue
         Loss of work
Drawbacks Cont’d
   Impersonal
     Face  to face communication is sometimes
      preferable
   Informal communication
     Employers   have implemented monitoring
      programs
Email Etiquette
 Important that the sender comes across as
  professional
 Consider who the email is being sent to
 Subject lines are very important
 Do not ramble on
 Watch spelling and grammar
 Always respond in a timely manner
Do Not Use Email When…
 Negotiating something
 If you have a list of questions
 If feelings are involved
 If person receiving email has a history of
  not responding in a timely manner
Marketing in Email
   Marketing is one of the biggest uses of email in
    business today
   Marketing is all about communication
     Getting   your product, service, or brand out there
   Needs to be creative
   E-marketing
     Less expensive than traditional print of media
      advertising
E-Marketing Strategies
   Compelling subject line
     Make    it stand out
   Body of message should be clear and
    concise
     Avoid rambling
     Give the audience what they want
SPAM and Worms
 SPAM – Unsolicited commercial email
 CAN-SPAM act of 2003
 Worms use email to replicate themselves
     First   email worm affected UNIX computer
   Combination of both reduces usefulness of
    email as a practical tool
Summary
   Email has changed business communication by
    leaps and bounds
   Brought about a different way of communication
    between coworkers, employer and employee,
    and business and consumer
   More permanent and accessible than a phone
   Saves businesses time and money

				
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posted:6/13/2011
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