Podcamp London 2011: Crowd-Sourcing Content For Your Blog Through Social Media by voicesdotcom

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									Crowd-Sourcing Content
    For Your Blog
 Through Social Media


                  Stephanie Ciccarelli
        Co-Founder and Chief Marketing Officer
                     stephanie@voices.com
                            @stephciccarelli
               facebook.com/voicesdotcom
Case Study
Voices.com Blog
VOX Daily
Our Challenge?

 The conversations on VOX Daily were consistently getting comments
  from the same group of people
 Content was becoming harder to come up with (insert writer’s block
  here!)
 We needed to get our message out to a broader, more interactive
  audience
 The solution: a social media plan for sharing content and making the
  most of engagement through social networks such as Facebook was
  born
Some Basics Of Social Engagement Online


 Start a community for your business via a social network
 Let your existing audience know about your new hangout
 Use proven content to feed your fans
 Get those people liking and sharing your content
 Join the conversation
 Develop and nurture relationships
 Challenges Posed By
Social Media For Content
Knock, Knock?
    Who’s There?
         Content, That’s Who!
Does What Happen In Facebook Stay In Facebook?

 Content within groups or on pages may not be publicly accessible
 Great conversations have a tendency to only feed that community
 The value generated doesn’t necessarily return to your site, unless…
 …you salvage the content!
 Remember, what happens in Facebook doesn’t have to stay in
  Facebook (or on Twitter, LinkedIn, etc.)
Trust Me, You Don’t Want To Lose This!
  Why You Want To Salvage Content


 Content in your social media group is unique
 Conversations happen in real time with better flow
 Adds more value to the conversation already started on your own site
 Search engines (ahem, Google) love freshly squeezed content
 The content doesn’t die / get hidden after a few status updates rollover
The Art of Starting
 (Or Carrying On)
  Conversations
Getting More Mileage From Your Content
Ask Questions To Generate Comments
Connect On A Deeper Level
Learn From Your Community
Creating A Culture Of Reciprocal
            Content
Reciprocal Content Generation


 Build relationships
 Know your audience
 Pose a question
 Share a link
 Get people to comment
 Quote pithy comments to enhance or inspire new content
Start A Debate… Then Write About The Results
Get A Little Geeky
Acquiring Permission From Your Community


 Post an obvious statement / disclaimer on your page
 Ask individuals if you can quote them for your article
 Acknowledge sources of material or insight with a link
 Share the content on social media and tag those who were quoted
 Document the encounter and follow up by email
 Thank those you are inspired by and let them know what they mean to
  your community
Thank You
Stephanie Ciccarelli
Co-Founder and Chief Marketing Officer
stephanie@voices.com
@stephciccarelli
facebook.com/voicesdotcom

								
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