The Club Communicator by fjzhangxiaoquan

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									    Mercedes-Benz Club of America

    The Club Communicator
    News & Updates from the National Business Office of the Mercedes-Benz Club of America—December 2010




    Section Presidents, feel free to reprint all or part of this issue’s content in your own
    Section newsletters.

    Membership Benefits
    We continue to add to our list of member benefits in an effort to retain the members we currently
    have and to help recruit the ones we don’t. In case you haven’t seen the Benefits we offer on our
    website (Log-in, then go to Home Page then ‘Membership’ then ‘All Benefits’), here’s what new:

    Mercedes-Benz Club of America VISA® Platinum Rewards Card*


                                                                         Apply today!




    Club Members receive:
        • A choice of three unique Mercedes-Benz Card designs or, the option to design a Card of
          their own (members can have their own Mercedes-Benz printed on the Card)
        • No annual fee
        • Low introductory APR on purchases
        • No balance transfer fees for six months
        • The opportunity to earn points redeemable for cash back, travel, events, merchandise
          and more
        • Enhanced Visa Platinum benefits, including: 24/7 Roadside Assistance; 24/7 Emergency
          Customer Service; 100% Fraud Protection; Auto Rental and Travel Accident Insurance
        • For instant approval, members may apply:
            - On the MBCA website http://www.mbca.org/benefit/visa-platinum-rewards-cardwww.
                mbca.org
            - On the Visa website http://www.cardpartner.com/app/mbca
            - Or, can download an application from the MBCA website and mail it for approval
                http://www.mbca.org/sites/default/files/reference/MB_APP.pdf

    * Card not available to Canadian members.


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    Membership Benefits                               (cont’d)



    Allied® Van Lines Moving Benefits Program
    Moving, Real Estate & Mortgage Service Discounts


                                                           Rewarding services!




    Club Members receive:
       •   Group Discounts
             -   On full service, long-distance moving and storage with Carey Moving and Storage,
                 an agent for Allied Van Lines. Members receive Allied Van Lines most competitive
                 rates (currently, 60% off) on out-of-state moves
             -   Allied Van Lines moves approximately 100,000 families every year

       •   Cash back with expert home-sale or home-purchase assistance (not available in Canada)
             -   Access to the nation’s top brokerages and real estate agents (400+ agents)
             -   $500 cash for every $100,000 in home value when members buy and/or or sell a home
                 using a preferred agent through this Program
             -   Example: sell a $200,000 home, earn $1,000 cash back

       •   Hassle-free home financing (not available in Canada)
             -   Find the best rates and lowest closing costs from the nation’s top lenders
             -   $300 closing credit for members when they finance their purchase or refinance
                 their mortgage through this Program

       •   Members can visit the MBCA/Allied Van Lines website at: http://mbca.myhomebenefits.
           com or call toll free 1.866.575.3531 to speak to an Allied Moving Benefits representative




    Coming Soon!
    Discount off vehicle transportation services by Passport Transport




2
    You Auto Know
    This feature shares up-to-the-minute sales stats and updates from Mercedes-Benz USA and
    Mercedes-Benz Canada


                 Mercedes-Benz USA


    Mercedes-Benz Reports Highest November Sales Since 2007

    December 1, 2010, Montvale, New Jersey — Mercedes-Benz USA reported its highest
    November sales volume since 2007 with sales of 19,037; an increase of 13.3% for the month.
    The strongest performer for the month was the 9th generation E-Class with year-to-date sales
    of 55,869; up 25.4%.

    On a year-to-date basis, sales have increased 19.4% to 203,468 units sold.

                                                     203,468
                               170,403


                              Jan-Nov 2009         Jan-Nov 2010



    Automotive News
    November 22, 2010 — Automotive News printed an article titled, “A younger, sportier Mercedes
    look pays off with U.S. customers“ (page 19). The article recaps MBUSA’s long-held desire to
    attract younger customers with models bearing sportier, more youthful styling. The transformation
    started with the new-generation (wider and lower) C-Class which debuted in the U.S. in 2007.
    The introduction of the E-Class and E-Class coupe in 2009 and sleek SLS sports car in May
    2010, added to their inventory of more aggressively-styled cars.

    Steve Cannon, MBUSA’s VP of Marketing says, “We are so thrilled at what’s coming out of the
    (Stuttgart) design department … I feel like the designers are really swinging for the fences.”

    According to R.L. Polk, Mercedes-Benz loyalty increased from 52% in 2008 to 56% in 2010,
    while loyalty for BMW fell from 51% in 2008 to just under 50% in 2010.

                                                         56%
                                  50%



                                  BMW               Mercedes-Benz
                               2010 Loyatly          2010 Loyalty




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    You Auto Know (cont’d)
    Mercedes is also attracting younger customers. The median age of buyers is now 51 years of age;
    from a median age of 54 in 2007.

                         Median Age 54           Median Age 51




                                2007                   2010



                    Mercedes-Benz Canada News


    Mercedes-Benz Canada Reports is Best November Ever

    December 1, 2010, Toronto, Canada — Mercedes-Benz Canada reported that the group achieved
    its best November ever with a total of 2,631 Mercedes-Benz and smart units sold through the
    month. This is up 17.5% compared to November 2009.

    On a year-to-date basis, sales have increased 14.2% to 28,428 units sold.

                                                     28,428
                                24,391



                              Jan-Nov 2009         Jan-Nov 2010


    Automotive News Canada

    December 1, 2010 — Mercedes-Benz Canada launched its first electric vehicle program
    specifically for automotive retail customers in November 2010 with Toronto Hydro, and was
    pleased to officially mark the beginning of this revolutionary new program by delivering the first
    smart fortwo electric drive vehicles there.

    Overall, a total of 136 smart fortwos were sold in November; bringing the tally to 1,875 smart
    fortwos sold through 11.30.10.




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    Marketing Matters
    MBCA’s Director of Marketing, Lisa Juhl, hosted three webinars with Section Presidents and their
    Officers the week of December 6 and a fourth webinar on December 15 introducing them to the 2011
    Marketing, Membership & Public Relations plans she presented to the Board in early November.

    Among the many NEW membership recruitment and retention tools that will be distributed to Section
    Presidents in January 2011:



    1. NEW membership application



    2. NEW recruitment devise in the form of a car door hanger



    3. NEW step-by-step instruction guide for contacting media in your community.
       Learn how to get the attention of decision-makers and convince them to
       get you in the news online, in print, on radio and TV



    4. NEW press release template that Sections complete and send to their local                                                                                        FOR IMMEDIATE RELEASE

                                                                                                                                                                       Contact:
                                                                                                                                                                       Mary Nohr
                                                                                                                                                                       President
                                                                                                                                                                                                                                                            Celebrating 55 Years
                                                                                                                                                                                                                                                                    (1955-2010)
                                                                                                                                                                                                                                                       More Than a Car | We’re a Community™




       media (newspapers, TV stations, radio stations, etc) announcing the menu
                                                                                                                                                                       Mercedes-Benz Club of America
                                                                                                                                                                       Central Coast California Section
                                                                                                                                                                       nglass@impulse.net
                                                                                                                                                                       805.688.7192

                                                                                                                                                                       Iconic Car Club Celebrates 55-Year
                                                                                                                                                                                                            Anniversary with Series of Community
                                                                                                                                                                                                                                                   Events
                                                                                                                                                                      Solvang, CA, January 1, 2011—The
                                                                                                                                                                                                           Mercedes-Benz Club of America
                                                                                                                                                                      enthusiast organization in the world                                  (MBCA) — the largest Mercedes-Benz
                                                                                                                                                                                                           — is honoring its 55-year anniversary
                                                                                                                                                                      the U.S. and Canada this year.                                             with special celebrations throughout




       of events being hosted by the Section throughout the year
                                                                                                                                                                      National Club History
                                                                                                                                                                      Lorem ipsum dolor sit amet, consectetur
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                                                                                                                                                                                                              cursus sed venenatis vitae, dapibus
                                                                                                                                                                     suscipit. Nulla lacus augue, sodales                                         quis ipsum. Proin pharetra interdum
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                                                                                                                                                                     fermentum. Nulla scelerisque aliquam                                    urna. Fusce rhoncus commodo erat
                                                                                                                                                                                                              ante ac interdum. Ut non sapien                                       et
                                                                                                                                                                     rhoncus porta urna eget faucibus.                                        in nisl aliquam varius vel eu orci.
                                                                                                                                                                                                                                                                                  Nam

                                                                                                                                                                     Local Club History
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                                                                                                                                                                                                               adipiscing elit. Vivamus nunc nunc,
                                                                                                                                                                     fringilla a urna.dales eu tempus quis,                                         eleifend a volutpat sit amet,
                                                                                                                                                                                                            vehicula tempor urna. Fusce rhoncus
                                                                                                                                                                     scelerisque aliquam ante ac interdum.                                        commodo erat et fermentum. Nulla
                                                                                                                                                                                                             Ut non sapien in nisl aliquam varius
                                                                                                                                                                     eget faucibus.                                                               vel eu orci. Nam rhoncus porta urna

                                                                                                                                                                     (embed image from recent local
                                                                                                                                                                                                      event)
                                                                                                                                                                     2011 Calendar of Events In and
                                                                                                                                                                                                       Around Solvang
                                                                                                                                                                    Pellentesque turpis dolor, cursus
                                                                                                                                                                                                      sed venenatis vitae, dapibus quis
                                                                                                                                                                    Nulla lacus augue, sodales eu tempus                                ipsum. Proin pharetra interdum suscipit.
                                                                                                                                                                                                           quis, vehicula tempor urna. Fusce
                                                                                                                                                                    tum. Nulla scelerisque aliquam ante                                         rhoncus commodo erat et fermen-
                                                                                                                                                                                                         ac interdum. Ut non sapien in nisl
                                                                                                                                                                    porta urna eget faucibus.                                               aliquam varius vel eu orci. Nam rhoncus

                                                                                                                                                                    Our Commitment to Local Mercedes-Benz
                                                                                                                                                                                                                 Dealers
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                                                                                                                                                                                                            adipiscing elit. Vivamus nunc nunc,
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    5. NEW Mercedes-Benz Club of America fact sheet



    6. NEW black & white classified ad template that Sections
       complete announcing the location and contact information
       of their Club. Runs in the automotive sales section of
       local newspapers



    7. NEW black & white display ad template that Sections complete announcing
       the location and contact information of their Club and its upcoming events.
       Runs in the automotive sales section of local newspapers


                                                                                 Mercedes-Benz Club of America

                                                                                 The Club Communicator
    8. A copy of every Club Communicator newsletter published in 2010            News & Updates from the National Business Office of the Mercedes-Benz Club of America—December 2010




       (May-October issues; The Club Communicator was not published
                                                                                 Section Presidents, feel free to reprint all or part of this issue’s content in your own
                                                                                 Section newsletters.

                                                                                 Membership Benefits
                                                                                 We continue to add to our list of member benefits in an effort to retain the members we currently
                                                                                 have and to help recruit the ones we don’t. In case you haven’t seen the Benefits we offer on our
                                                                                 website (Log-in, then go to Home Page then ‘Membership’ then ‘All Benefits’), here’s what new:




       in November)
                                                                                 Mercedes-Benz Club of America VISA® Platinum Rewards Card*


                                                                                                                                                      Apply today!




                                                                                 Club Members receive:
                                                                                     • A choice of three unique Mercedes-Benz Card designs or, the option to design a Card of
                                                                                       their own (members can have their own Mercedes-Benz printed on the Card)
                                                                                     • No annual fee
                                                                                     • Low introductory APR on purchases
                                                                                     • No balance transfer fees for six months
                                                                                     • The opportunity to earn points redeemable for cash back, travel, events, merchandise
                                                                                       and more
                                                                                     • Enhanced Visa Platinum benefits, including: 24/7 Roadside Assistance; 24/7 Emergency
                                                                                       Customer Service; 100% Fraud Protection; Auto Rental and Travel Accident Insurance
                                                                                     • For instant approval, members may apply:
                                                                                         - On the MBCA website http://www.mbca.org/benefit/visa-platinum-rewards-cardwww.
                                                                                             mbca.org
                                                                                         - On the Visa website http://www.cardpartner.com/app/mbca
                                                                                         - Or, can download an application from the MBCA website and mail it for approval
                                                                                             http://www.mbca.org/sites/default/files/reference/MB_APP.pdf
                                                                                 * Card not available to Canadian members.


                                                                             1




5
    Marketing Matters (cont’d)
    By the time you receive this Newsletter, you should have already received email instructions from
    Renee Herbert at the National Business Office explaining how to access your Membership rosters and
    how to print labels from your home/office computer.

    As noted in the instructions, you are encouraged to contact any one of the Section Leaders listed
    below for additional technical assistance:
                                                                                              
  
 


    Ian Gleadle, Seattle Section, ian@gleadle.com
                                                                                                                      
                                                                                

 
 

                                                                               (
 
  
   

                                                                                                    
  


    Drew Webb, Northern New England Section, rdsw@mac.com
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                                                                                                                                31  4




    Bryan Harter, Lone Star Section, bharter@austin.rr.com
    Jay Hokanson, Mile-High Section, jhokanso@comcast.net
    Lee Ewing, North Texas Section, bnzowner@yahoo.com                      9 )  
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    Joe Grattan, Northern New Jersey Section, josephgrattan@aol.com
                                                                                                                                
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