72667__beth lambert_post

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					                                       Beth Lambert
                                     lambert_beth@hotmail.com
                              http://www.linkedin.com/in/bethlambert

7800 Southwest Parkway #711            Austin, Texas 78735         512.579.0452h/ 512.762.2187c


Summary

I seek a position within a corporate communication, online community or online marketing
department of a dynamic company.

The following summarizes what I have to offer:

       Over four years of experience developing online buzz, website, community and social
        media initiatives
       Nearly six years experience developing, implementing and managing integrated marketing
        plans and programs across diverse audiences
       Proven ability in event management, online marketing, copyediting and digital brand
        management
       Advanced project management skills and diplomacy necessary to lead cross-functional
        projects from implementation to completion

Online Marketing Specialties: Online Community (development, deployment and management),
PPC / SEO / SEM, Dashboard Analytics, ROI modeling, Email, RSS, Social Media Press Release,
Affiliate Network Management, Basic Web and Graphic Design, CMS, Web 2.0 , Content Creation
(editorial, audio, video), Project Management

EXPERIENCE
04/04-present (+ 4 years, 5 months) Doublesnaps, Inc. dba styleshaker.com Founder
Doublesnaps is an b-c online property highlighting shopping.

       Created Doublesnaps, Inc. to provide integrated online marketing solutions to assist
        clients within the beauty, lifestyle and fashion industry. Within a year, I created and
        implemented styleshaker.com.

       Styleshaker.com, is an leading online marketplace for Austin emerging talent and specialty
        boutiques.

010/07- 04/08 (7 months) AMD - Contractor - Online Community Manager
AMD designs and produces innovative microprocessors and low-power processor solutions for the
computer, communications, and consumer electronics industries.

       Assisted business units develop, deploy and manage of communities of interest that
        attracted and encouraged conversation about AMD’s technology, products and
        programs.
       Created and presented the 2008 AMD/ATI Online Community and Rest of Web plan.
       Coordinated the real-time online video coverage for 2008 CES. GearLive's coverage and
        viral distribution resulted in 1,246,232 views of CES videos with AMD splash ad on the
        front, 245,041 views of AMD-specific video features and 71% of these views were
        watched in their entirety.
       Lead the kick-off and global implementation of Bazaarvoice's Ratings and Reviews.
       Lead the kick-off and implementation of Channel Intelligence's content syndication for five
        consumer, five channel and five commercial partners.
       Coordinated contributor guidelines, legal approval and infrastructure for the launch of
        AMD's first C-level external blog (blogs.amd.com)
           o Received AMD’s “In Sync” Award for outstanding achievement in the creation and
                delivery of AMD’s successful participation in the 2008 CES.
           o Represented AMD to the leading Social Media experts leading Social Media
                initiatives. Read "AMD - The Feisty Chip Manufacturer’s Developer Blog"

03/07-10/07 (8 months) Leverage Marketing – Channel Partner Program Manager
Leverage Marketing is a start-up agency, which provides online marketing services to small mid
sized businesses.

       Managed over 75K in PPC spend and SEO accounts for four clients
       Created corporate messaging, case studies and a channel partner white label program

11/06 – 01/08 (1 year, 3 months) AOL Freelance - The Style List – Online Editorial
Contributor

       Created original editorial content three times a week. Each online article captured a local
        "snapshot" of Austin style. The Stylelist includes local coverage of large metro cities
        including (L.A., San Francisco, Chicago, New York and AUSTIN.)

03/06- 01/07 (11 months) AMD Contractor – Alliance and Channel Marketing
AMD designs and produces innovative microprocessors and low-power processor solutions for the
computer, communications, and consumer electronics industries.

Strategic Marketing Management:
     Lead contributor to a market sizing and brand project for the digital content creation
        initiative and possible re-branding effort for a new DX processor. Generated business
        modeling and market assessment
     Co-authored and edited The Commercial Interlock Strategy Plan a strategic document to
        set forth a five year strategic plan for the Commercial Division within AMD
     Edited The Commercial Brand Project to be presented to upper level management to win
        approval for a $13 million dollar budget

Tactical Marketing Management:
    Coordinated event logistics, budgets, promotions, messaging, and metrics to support both
        commercial software applications alliances and developer outreach programs
    Coordinated event logistics and budget in support of AMD's first developer user
        conference in New York and San Francisco
    Designed, tabulated and presented event response and attendance for BDEs
    Managed SAP Cost Center and reported monthly spending to financial analysts and
        department head
    Designed and maintained Software ISVs Alliance Partner Share Point site
    Migrated devx.com/amd articles for rehosting on AMD Dev Central

Project Management for 2007 CES:
     Coordinated viral marketing tactics for the launch event for AMD’s new Smarter Choice
        consumer desktop and mobile product offerings.

Freelance/Consulting, Project Work:

Business Analysis, Pink Car at Your Service, Austin TX
Limousine service catering specifically to women

Marketing Communications Consulting, Rae Cosmetics, Austin, TX
Rae Cosmetics is a complete mineral base cosmetics line created by Make-up Artist Rochelle Rae

Marketing / Event Consulting Project, HorseShoe Bay Resort, Austin, TX
Horseshoe Bay Resort is a Members-only club

Marketing Communications Consulting Project, Harder Consulting, Austin, TX
A professional recruiting firm specializing in the areas of accounting, finance, and human
resources.

11/03-04/04 (6 months) Interim Marketing Director ICPA, Inc., Austin, TX
Privately held healthcare software company cornering the infectious control market

       Wrote, designed, and edited marketing pieces: e-blasts, product brochures, mail outs,
        trade show posters, and web demo presentations.
       Designed and developed new direct mail and web campaign. Created new corporate
        tagline, vision, core value, mission statement, and website design enhancing corporate
        identity and product position.
       Managed print and web needs for the company’s software product line, created a metrics-
        based tracking system for each marketing effort assuring effective lead generation and
        solid communication with sales representatives.

12/02-03/03 (4 months) Consulting Project BearingPoint, Austin TX
BearingPoint, Inc. (NYSE-BE) is one of the world's largest management and technology consulting
companies dedicated to aligning business and systems to empower Global 2000 companies and
government organizations.
     Authored the “National Electronic Filing Business Plan powered by Microsoft”, defining the
       company’s business model, market, customer segments, competitive advantage, pricing,
       partnership alliances, product deployment, marketing communication, and sales force
       requirements

06/02-10/02 (4 months) Consulting Project, Diamyd Inc, Raleigh, NC
Founded in 1996, Diamyd Medical AB (OMXS: DIAM B) (OTCBB: DMYDY), is an emerging and
global biotechnology company based in Stockholm, Sweden and Pittsburgh, PA, USA

       Established reagent distributorship for international partnership
       Produced product line, pricing standards, and inventory control process
       Attended trades shows and create marketing campaigns
       Created business strategy and objectives

MBA Graduate Student, St. Edward’s University, Austin, TX

MARKETING TOOL KIT

+ Event Management: logistics, budgets, promotions, messaging, success criteria and metrics
+ PPC/SEO/Affiliate Marketing: Keyword density/research, Google MSN Ad Center, Yahoo, On
page and Off page optimization, Connect Commerce (Google), Link Share, Commission Junction,
ShareaSale, Adbrite, Popshops
+ CMS/KMS: Typepad, Movabletype, Blogsmith, Wordpress, Sharepoint, MOSS
+ Email/RSS/Social Media/Syndication: FuseTalk, Community Server, VOX, Ning, Twitter, Digg,
Reddit, Technorati, Stumble Upon, Flickr, Photobucket etc., Channel Intelligence, Endeca, Harvest
+ Content Creation (content, audio, video): Podcasting, hipcast,com, script-writing, interviewing
+ Website/Graphic Design: Basic HTML, XHTML, CSS, Fireworks, Illustrator, InDesign,
Photoshop, Flash, Landing page.development, Monster Commerce (.asp),
+ Dashboard Analytics/ ROI Modeling: Nielsen BuzzMetrics, Omniture, Google Analytics
EDUCATION

MBA – Marketing, St. Edward’s University 2000 -2002
Bachelor of Science – B.S Biochemistry, University of Texas at Austin 1991-1996

REFERENCES

Mike Monthei, SAP Alliance Marketing Manager, Business Applications AMD 512. 602.5390 o
Monica Behncke, Director of Strategic Marketing , AMD 512.602.9942 o
Pete Hayes, VP of Global Corporate Strategy, AMD 512.484.8242 c
Scott Shutter, Division Brand Manager, AMD Mobile CPG, AMD 512.602.8347 o
Josh Maxwell, General Operations Manager, Leverage Marketing, 512.740.7629 c, 512.637.6651 o

Recommendations (from my linkedin.com page):

“Beth managed all of the marketing execution issues (event planning and execution, collateral
update process management, and prospect/lead communication out to the field teams) for our
commercial solutions team. During the time I worked with Beth, she impressed me with her
attention to detail, tenacity, and ability to get things done quickly. She was a great addition to our
team and her presence allowed us to focus more on the strategic solution issues that we were
tasked with.” ~ Mike Monthei, Senior Marketing Manager, Advanced Micro Devices


“Beth is a strong and driven individual. She is well respected, knowledgeable and always willing to
contribute. Her strengths are plentiful but she is very good at formulating processes and
procedures. I know Beth will be successful where ever she goes.” ~ Joshua Maxwell, Vice
President, Leverage Marketing, LLC managed Beth at Leverage Marketing

“Beth is a strategic thinker able to grasp the complicated layers of a complex, start-up business
quickly and effectively. With her help, I was able to evaluate my start-up's break-even to determine
the viability of my go-forward. She provided me with the data necessary to make a key decision in
the growth of my business. She also gave me new, creative options for growing my business
through marketing strategies I had not thought of before.” ~ Jenny Forgey hired Beth as a
Business Consultant in 2004

				
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