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					Geoff McKenzie                                                                                                      434 19 Ave NE
                                                                                                               Calgary AB, T2E 1P3
                                                                                                                     403.244.1283
                                                                                                                geo _m@shaw.ca



TEASER

Writer of a whole bunch of words over quite a few years. Fine words, every one.




PROFESSIONAL EXPERIENCE                                                                           VOLUNTEERING

                                                                                                  Calgary Folk Festival
March 2007 – Present: Freelance Copywriter, Calgary                                               Program Writing, Hotel Artist Liaison
     Ongoing: Rock Paper Scissors Design, SPIN Creative, Metrographics Design,                    Calgary International Film Festival
     Curious Communications, MacLaren McCann, others                                              Program Writing
                                                                                                  Calgary WordFest
                                                                                                  Front of House
April 2005 – March 2007: Sta Copywriter, Rock Paper Scissors Design, Calgary
     Conceived and executed all manner of ads using all kinds of media for all sorts of clients


August 2002 – April 2005: Freelance Copywriter & Editor, Calgary                                  INTERESTS
     Book editing: John Lennon: Music Myth and Madness, The Black Donnellys,
                                                                                                  • Music: guitar, harmonica,
                   Edwin Boyd, Great Dog Stories, Great Military Leaders
                                                                                                    mandolin, banjo, songwriting
     Copywriting: Dell Computers, AT&T Wireless, Cardel Homes, Carma Communities,                 • Published poet
                  TD Waterhouse, others
                                                                                                  • Past Poetry Editor,
                                                                                                     lling Station magazine
June 2000 – August 2002: Copywriter, Critical Mass, Calgary/Toronto                               • Avid traveler

     Spring 2000: Began as Junior Copywriter on Nike, Proctor & Gamble,                           • Doting father
                  Smirno , Samsung and Mercedes-Benz, USA
     Fall 2000:    Copy lead on Mercedes-Benz Dealer Communications
     Winter 2001: Transferred to Toronto to oversee copy for all Toronto clients
                                                                                                  LANGUAGES
     Spring 2002: Transferred back to head o ce in Calgary to take copy lead on Dell.com
                  and mentor new writer                                                           Geo speaks French to his daughter,
                                                                                                  English to his French-Canadian wife
                                                                                                  and German to his car (which
January 1998 – May 2000: Freelance Copywriter and Journalist, Calgary                             is Japanese).
     • Commercial freelance contracts, notably for Mercedes-Benz (MBUSA.com)
     • Covered theatre, music and literary events for local weekly newspaper and
       for the Calgary Herald
                                                                                                  REFERENCES

                                                                                                  Steve Pearson
                                                                                                  Creative Director, SPIN Creative
EDUCATION                                                                                         403.205.3376

June 1998: BA (Hon) English, with Distinction, University of Calgary                              Stephen Dawe
                                                                                                  Creative Director, RPS Design
     • 3.6 GPA                                                                                    403.539.9360
     • Three-time recipient of ATJ Cairns Memorial Scholarship for Excellence
                                                                                                  Wanda Palmer
       in Creative Writing                                                                        Account Director, SPIN Creative
                                                                                                  403.253.2169
GEOFF MCKENZIE
  WORD NERD




  December 2009
PROJECT:   Vertigo Mystery Theatre Rebrand                                                      COPYWRITER:    Geoff McKenzie
AGENCY:    Rock Paper Scissors Design                                                     CREATIVE DIRECTOR:   Stephen Dawe
  BRIEF:   Create a lively, contemporary identity that will appeal to a broad audience.       ART DIRECTOR:    Stephen Dawe
PROJECT:   Vertigo Mystery Theater 2009 – 2010 Season Brochure         COPYWRITER:    Geoff McKenzie
AGENCY:    Rock Paper Scissors Design                            CREATIVE DIRECTOR:   Stephen Dawe
                                                                     ART DIRECTOR:    DeAnne Bedier
PROJECT:   Genstar Development Corporation Evergreen Ad         COPYWRITER:    Geoff McKenzie
AGENCY:    Rock Paper Scissors Design                     CREATIVE DIRECTOR:   Steve Pearson
                                                              ART DIRECTOR:    Dean Parker
DEAN PARKER                                                            MIKE BORBRIDGE
VISUAL ASTRONAUT (ART DIRECTOR)                                        THE COUNT (ACCOUNTANT)

"Pick me!" he said, so we strapped him in. They don't let regular      You should hear Mike laugh – just like The Count from Sesame
people explore the outer reaches of the mind, but they let Dean        Street. "Four. Four invoices. Ah. Ah. Ah." Oh yes, Mike belongs to
because he used to design roller coaster ads and he drives a cool      the mysterious cult of numbers. He knows lore, like the tax code.
car. He's out there somewhere now, beaming back images from            He visits the end of the keyboard where forbidden math symbols
worlds that don't exist. The scientists are angry. Not us though.      hang out. Honestly, his powers frighten us a little. "Zero. Zero
We think it's far out.                                                 paychecks. Ah. Ah. Ah."




STEPHEN DAWE                                                           GEOFF MCKENZIE
ARTGUY (ART DIRECTOR)                                                  WORD NERD (COPYWRITER)

If you're looking for Stephen, he's probably behind the big stack of   Suave, manicured, deadly with a switchblade... Geoff wishes he were
awards he's racked up at agencies across the country. Or if he's not   any of these things. Instead, he's a big nerd. He wears elbow
at his desk, it's because he's under it, sleeping off his latest ad    patches. He likes poetry and folk music, and thinks those are cool
binge. But don't worry, because he already finished your ads 15        things to say in his bio. Writes killer copy though. Ooo! Watch out!
seconds before you knew you needed them. It's okay to poke him
with a stick. He's a friendly maniac.




                         PROJECT:   Rock Paper Scissors Staff Bios                                             COPYWRITER:    Geoff McKenzie
                          AGENCY:   Rock Paper Scissors Design                                           CREATIVE DIRECTOR:   Steve Pearson
                                                                                                                              Stephen Dawe
                                                                                                             ART DIRECTOR:    Steve Pearson
                                                                                                                              Stephen Dawe
RADIO: WHAT’S WRONG WITH THIS PICTURE?

TESTER                                                              TESTER:    Now Billy, we're going to play a game. Can you tell me what's wrong with this picture?
A kindly, professional woman in her 30s
                                                                      BILLY:   Bunnies don't live in trees!
BILLY
A precocious five or six year old boy                               TESTER:    Good. And this one?

ANNCR                                                                 BILLY:   Birds don't wear shoes!
Michelle, the Cardel lady
                                                                    TESTER:    No they don't. And what's wrong with this house?

                                                                      BILLY:   The door's in a dumb place.

                                                                    TESTER:    TESTER: Uh...yes. Now—

                                                                      BILLY:   And there's no mud room, the hallways could be wider, I don't see a fireplace, and I'll
                                                                               betcha anything the studs are spaced at 24 inches instead of 16.

                                                                               (A beat.)

                                                                    TESTER:    You live in a Cardel home, don't you Billy?

                                                                      BILLY:   Uh huh.

                                                                        SFX:   Music

                                                                    ANNCR:     Cardel Homes: They're really well built. Come to our model homes in East Village or
                                                                               Stonebridge, or visit cardelhomes.com for details.

                                                                        SFX:   Music fades

                                                                      BILLY:   Can I go home now?




                             PROJECT:    Cardel Radio Brand Ad                                                                              COPYWRITER:    Geoff McKenzie
                              AGENCY:    Rock Paper Scissors Design                                                                   CREATIVE DIRECTOR:   Steve Pearson
                                BRIEF:   Promote Cardel's "Really Well Built" brand identity.
PROJECT:   Northland Village Rebrand                                                                COPYWRITER:    Geoff McKenzie
AGENCY:    SPIN Creative                                                                      CREATIVE DIRECTOR:   Steve Pearson
  BRIEF:   Rebrand Northland Village as a mall that offers a friendlier, more laid-back           ART DIRECTOR:    Steve Pearson
           shopping experience with three salient advantages: lots of parking, easy layout,
           and smaller crowds.
THE WORLD ACCORDING TO TANBRIDGE                                     THE TANBRIDGE UNIVERSE                              THE ANATOMY OF TANBRIDGE
 ACADEMICS AND ATHLETICS IN EQUAL MEASURE                      ACADEMICS AND ATHLETICS IN PERFECT HARMONY                ACADEMICS CONNECTED TO ATHLETICS




                          PROJECT:    Tanbridge Academy Posters                                                                 COPYWRITER:    Geoff McKenzie
                           AGENCY:    Rock Paper Scissors Design                                                         CREATIVE DIRECTOR:    Stephen Dawe
                             BRIEF:   Tanbridge Academy, a private school serving grades 4 – 9, is more than a "sports        ART DIRECTOR:    DeAnne Bedier
                                      school." Their academic program is every bit as elite as their athletic program.
                Senior people. Diverse skills.
                   Canine collaboration.                                                                                           Unusually Good Work.
                                     WE KNOW WHAT WE’RE DOING. AND CHEWING ON.                                                  WE TAKE THE “UN” FROM “UNNOTICED” AND PUT IT BEFORE “USUAL” TO GIVE
                                                                                                                                           YOU “UNUSUALLY GOOD WORK THAT GETS NOTICED.”
               Yes, we have our Chocolate Labrador, Maya, but what really sets us apart is skill and
               experience — decades and decades of combined experience. When SPIN was founded, we
               thought about all the fine people we'd worked with at past agencies, and then we cherry
               picked each other based on the right combination of skills and talent. We are the people we
               would work with if we could work with anyone we wanted. Why? We like each other, which
               helps, but we also have abilities that overlap and integrate in useful ways. We're strategists
               with a creative bent, creatives with an eye for business, account managers with a production
               side, coordinators with…well, you get the idea. And if you're interested in a long,
               collaborative relationship, you'll find it gets even better with age.




Visit SPINcreativeinc.ca




                                             PROJECT:         SPIN Creative Web Site                                                                                        COPYWRITER:        Geoff McKenzie
                                               AGENCY:        SPIN Creative                                                                                        CREATIVE DIRECTOR:          Steve Pearson
                                                  BRIEF:      Establish a voice for SPIN Creative that is both whimsical and intelligent while also                       ART DIRECTOR:        Steve Pearson
                                                              being accessible to a corporate audience. Visit SPINcreativeinc.ca
                                                                                                                           “
                                                                                                                               It starts, as all modern Albertan
                                                                                                                               epics do, in Fort McMurray, which sits
                                                                                                                               on 250 trillion some-odd barrels of
                                                                                                                               oil. Imagine you’ve been hunkered
                                                                                                                               down there for the last couple
                                                                                                                               decades, wishing back the oil boom
                                                                                                                               of the ’70s. But now the Fates are
                                                                                                                               smiling on Alberta again. They’ve
                                                                                                                               goosed the market by interrupting oil
                                                                                                                               supplies from the Middle East, Africa
                                                                                                                               and the Gulf of Mexico. They’ve
                                                                                                                               stoked demand in Asia. And they’ve
                                                                                                                               parked a new pickup in your drive-
                                                                                                                               way. They chose a new Heavy Duty
                                                                                                                               Silverado, because this is an epic,
                                                                                                                               and epic heroes get outfitted with
                                                                                                                               the best gear. The Fates do their
                                                                                                                                                                  “
                                                                                                                               research.




Download a PDF of the article at: www.gm.ca/media/vehicles/ton/chev/pdf/chev_2007Q1_en.pdf




                                   PROJECT:    GMC Sierra/Chevy Silverado Feature Article                                             COPYWRITER:   Geoff McKenzie
                               PUBLICATION:    Truck Owner Network                                                             CREATIVE DIRECTOR:   Mike Meadus
                                    AGENCY:    MacLaren McCann
                                      BRIEF:   Write a feature article celebrating the can-do spirit of GM Canada's most
                                               successful pick-up truck market: Alberta.
   PROJECT:    Health Lines                                                                                                      COPYWRITER:    Geoff McKenzie
    AGENCY:    Stratus Partners / Rock Paper Scissors Design                                                               CREATIVE DIRECTOR:   Steve Pearson
BACKGROUND:    Health Lines was a syndicate of public health authorities from the western provinces and the territories.       ART DIRECTOR:    Stephen Dawe
               They pooled their resources to create a generic marketing package to promote their respective telephone
               services (e.g., Alberta Health Services' HEALTH Link). The phone services were a key element of a client-
               centred healthcare philosophy; healthcare users were encouraged to take control of their own health by
               seeking out information and making informed choices.
      BRIEF:   Create a suite of marketing materials including concepts for print ads, outdoor, radio and television
               that respective provinces can execute, à la carte, as needed.
                "GESUNDHEIT!"                                                            "YOUR BABY IS PERFECTLY NORMAL."
      And other cold remedies at Health Lines                                                     And other great news at Health Lines
                   1-800-000-000                                                                                 1-800-000-000
                 Your health. Your call.                                                                       Your health. Your call.




        AN OUNCE OF PREVENTION.                                                                         "TAKE TWO ASPIRIN."
      And tons of good advice at Health Lines                                                  And other hangover cures at Health Lines
                   1-800-000-000                                                                                 1-800-000-000
                 Your health. Your call.                                                                       Your health. Your call.




            "EAT YOUR GREENS."                                                                      A CLEAN BILL OF HEALTH.
When your mother can't be reached, call Health Lines                                               And we pay the tab, at Health Lines
                   1-800-000-000                                                                                 1-800-000-000
                 Your health. Your call.                                                                       Your health. Your call.




                    PROJECT:    Health Lines Print / Outdoor Concepts                                                            COPYWRITER:    Geoff McKenzie
                     AGENCY:    Stratus Partners / Rock Paper Scissors Design                                              CREATIVE DIRECTOR:   Steve Pearson
                       BRIEF:   Create a suite of marketing materials including concepts for print ads, outdoor,                ART DIRECTOR:   Stephen Dawe
                                radio and television that respective provinces can execute, à la carte, as needed.
HEALTH LINES TV TREATMENT

                                               Inside a crowed bus. From our vantage looking straight down the aisle, we see and
                                               hear coughs and wheezes escape from random passengers while their neighbours
                                               look askance.

                                               Close-up: straight-on view of tops of heads and arms reaching up to hold a horizon-
                                               tal hand bar. The depth of field is short so the ad above the bus window — behind the
                                               arms — is out of focus. The passengers sway with the bus. Suddenly, one bare hand
                                               snaps down out of frame and we hear a violent sneeze. The naked hand slinks back
                                               up to grasp the bar.

                                               As the other hands shy away from the bar, the depth of field changes to bring the ad
                                               above the window into focus. It says:


                                                                                      FLU FEARS?
                                                                 Call Alberta Health Link: 1-800-888-8888
                                                                               Your Health. Your Call.




                  PROJECT:   Health Lines TV Treatment                                                                  COPYWRITER:    Geoff McKenzie
                   AGENCY:   Stratus Partners / Rock Paper Scissors Design                                        CREATIVE DIRECTOR:   Steve Pearson
                    BRIEF:   Create a suite of marketing materials including concepts for print ads, outdoor,         ART DIRECTOR:    Stephen Dawe
                             radio and television that respective provinces can execute, à la carte, as needed.
RADIO: LIPSTICK HAPPENS

NOT WENDY                                                            NURSE:      Health Lines?
An anxious mother in her late 20s
                                                                NOT WENDY:       Hi...I'm calling about my friend, uh, Wendy.
NURSE
A friendly, confident woman in her 30s                               NURSE:      Wendy's not feeling well?

ANNCR                                                           NOT WENDY:       It's Padma, her baby. She ate... lipstick.
Approachable man of about 30
                                                                     NURSE:      And you're worried she might get sick.

                                                                NOT WENDY:       Wendy is.

                                                                     NURSE:      Right. Tell Wendy her baby will be just fine.

                                                                NOT WENDY:       Oh. Ah. Goooood. That's good.

                                                                     NURSE:      But lock up the lipstick.

                                                                        SFX:     Baby cooing cheerfully

                                                                NOT WENDY:       Hoo. I already have.

                                                                     ANNCR:      Your health. Your call. Take charge with Health Lines, ((Jurisdiction agency))'s
                                                                                 24-hour line for professional health advice. 1-800-000-000.


   THE WORLD ACCORDING TO TANBRIDGE                                       THE TANBRIDGE UNIVERSE                                       THE ANATOMY OF TANBRIDGE
     ACADEMICS AND ATHLETICS IN EQUAL MEASURE                       ACADEMICS AND ATHLETICS IN PERFECT HARMONY                         ACADEMICS CONNECTED TO ATHLETICS




                              PROJECT:    Health Lines Radio
                                          Tanbridge Academy Posters                                                                           COPYWRITER:    Geoff McKenzie
                               AGENCY:    Rock Paper Scissors Design Scissors Design
                                          Stratus Partners / Rock Paper                                                                CREATIVE DIRECTOR:    Steve Pearson
                                                                                                                                                             Stephen Dawe
                                 BRIEF:   Tanbridge Academy, a private school serving grades 4 – 9, is print ads, outdoor,
                                          Create a suite of marketing materials including concepts for more than a "sports                   ART DIRECTOR:   Stephen Dawe
                                                                                                                                                             DeAnne Bedier
                                          school." Their academic program is every bit as elite as their la carte, program.
                                          radio and television that respective provinces can execute, à athletic as needed.
RADIO: CHICKEN PROXY

CHILD                                                                   SFX:     Click of phone being answered
A bright, confident boy or girl no older than 6
                                                                     NURSE:      Health Lines?
NURSE
A friendly, confident woman in her 30s                                CHILD:     Um yes, I have Chicken Pox, and my mum is panicking.

ANNCR                                                                NURSE:      Can you describe the symptoms?
Approachable man of about 30
                                                                      CHILD:     Well, she's breathing hard, pacing, and she's called Grandma, like, a hundred times.

                                                                     NURSE:      How's your temperature?

                                                                      CHILD:     It's normal. And I had a bath for the itch.

                                                                     NURSE:      Okay. Tell your mum to take a deep breath, lie down, and relax.
                                                                                 You're both going to be perfectly fine.

                                                                     ANNCR:      Your health. Your call. Take charge with Health Lines, ((Jurisdiction agency))'s
                                                                                 24-hour line for professional health advice. 1-800-000-000




   THE WORLD ACCORDING TO TANBRIDGE                                       THE TANBRIDGE UNIVERSE                                       THE ANATOMY OF TANBRIDGE
     ACADEMICS AND ATHLETICS IN EQUAL MEASURE                       ACADEMICS AND ATHLETICS IN PERFECT HARMONY                         ACADEMICS CONNECTED TO ATHLETICS




                              PROJECT:    Health Lines Radio
                                          Tanbridge Academy Posters                                                                           COPYWRITER:    Geoff McKenzie
                               AGENCY:    Rock Paper Scissors Design Scissors Design
                                          Stratus Partners / Rock Paper                                                                CREATIVE DIRECTOR:    Steve Pearson
                                                                                                                                                             Stephen Dawe
                                 BRIEF:   Tanbridge Academy, a private school serving grades 4 – 9, is print ads, outdoor,
                                          Create a suite of marketing materials including concepts for more than a "sports                   ART DIRECTOR:   Stephen Dawe
                                                                                                                                                             DeAnne Bedier
                                          school." Their academic program is every bit as elite as their la carte, program.
                                          radio and television that respective provinces can execute, à athletic as needed.
PROJECT:   Dell Axim Handheld Print Ad    COPYWRITER:    Geoff McKenzie
AGENCY:    Spec                          ART DIRECTOR:   Sylvie Mercier
  BRIEF:   Small but powerful.

				
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