A Symbol of Help and Hope
National Council on Alcoholism and Drug Dependence, Inc.
Founded in 1944, the National Council on
Alcoholism and Drug Dependence, Inc. logo was
developed by NCADD Founder, Marty Mann and
adopted by the board of directors in 1958.
The logo combines the medical caduceus (health)
and a key (to unlock the doors of understanding).
The wings represent the wings of the Phoenix, the
mythical bird which, like so many persons in
recovery from the disease of alcoholism and drug
addiction, rose again from the ashes of its own
The NCADD logo, represents the key to recovery,
education and understanding, and reflects
NCADD’s mission for the past 60-plus years.
Dawn of a Vision:
The Birth of NCADD
Tossing and turning in her bed one cold
February night in 1944, Marty prayed for a
way to help other alcoholics. Rising from her
bed, a plan came to her: “teach people the
facts about alcoholism. And, remove the
stigma surrounding it, so people could face
it unashamed and unafraid, armed with the
weapons of knowledge and able to take
Marty’s plan needed scientific support, so
Marty approached E.M. Jellinek and Howard
Haggard at the Yale Center for Alcohol
Marty Mann and E.M. Jellinek Studies, who agreed to adopt Marty’s vision:
The National Committee for Education on
On October 2, 1944 NCEA opened a tiny
office in New York City. For the next 4 years,
the staff consisted of Marty and a secretary.
The budget for the first year was $13,000.
The foundation of NCADD was
built on three simple ideas:
• Alcoholism is a disease and the
alcoholic is a sick person;
• The alcoholic can be helped and is
• This is a public health problem and
therefore a public responsibility.
• To share the joy of recovery and
• To break down barriers of ignorance
• To encourage individuals, families,
companies and communities to
Evolution of NCADD’s Mission:
• 1944: NCAE: National Committee on
• 1950: NCA: National Committee on Alcoholism
• 1957: NCA: National Council on Alcoholism
• 1990: NCADD: National Council on Alcoholism
and Drug Dependence, Inc.
NCADD Serves and Supports:
• Persons affected by the • Schools, colleges and
disease of alcoholism and community organizations
• Health Care Professionals
• Families living with
alcoholism and addiction
• Public Health Professionals
• Children, Teenagers and
their Parents • Educators
• Government Policy Makers • Other National Health
• Medical Researchers
• The Media
A Network of NCADD Affiliates
A vital part of Marty’s vision, a National Network of NCADD Affiliates:
• Information and Referral: Provide objective information and referrals to for
individuals and family members who are seeking treatment for alcoholism
and drug dependence;
• Prevention and Education: Offer community-based prevention and
education programs, and coordinate local media public education
• Community Awareness: Raise local awareness through presentations at
schools, senior citizen centers, civic organizations and other groups;
• Advocacy: Advocate for the rights of alcoholic and other drug dependent
persons and their families, at the city, state & national levels of government;
• Resource Centers: Serve as a local resource center for information, literature
and audiovisual materials.
NCADD Affiliates have developed innovative
programs to respond to local community needs:
• Recovery High School: providing a supportive, recovery environment where students can
achieve their education goals while receiving free alcohol & drug treatment (NCADD
Sacramento Region, Sacramento, CA)
• Elderly: providing specialized services for seniors through the Wellderly Program, offering to
help and educate older adults, their families and care givers about substance abuse and
misuse (The Council on Alcohol and Drugs, Houston, TX)
• Professional Education and Training: providing comprehensive program of community
education and training courses for alcoholism/addiction professionals, including coursework
for counselor credentialing and re-credentialing (Alcoholism Council of New York: New York,
• Children of Alcoholics (COA’s): providing educational and support groups for children of
alcoholic or addicted parents (Alcoholism Council of Cincinnati: Cincinnati, OH)
• Teen Driver Intervention: presenting educational intervention programs for teenage drivers
who are arrested for possession of alcohol (Central Nebraska Council on Alcoholism and
Addictions: Grand Island, NE)
• Family Support and Intervention: providing family support groups for people seeking
education and intervention for the effects of alcohol and drug dependencies (NCADD of
Northwest Florida: Fort Walton Beach, FL)
• Women and Family: providing innovative residential program for women and children to
support recovery and development of skills to overcome a multitude of barriers that make it
difficult to sustain recovery, obtain adequate housing and employment (NCADD Phoenix,
• Public Policy/Advocacy: A collaborative effort involving concerned individuals, volunteers,
persons in recovery, addiction professionals working to shape the outcome of state policy
(NCADD New Jersey- Friends of Addiction Recovery- FOAR New Jersey, Robbinsville, NJ)
NCADD Affiliates have developed innovative
programs to respond to local community needs:
• Parents and Schools- Underage Drinking: working with parents and schools to promote
healthy parenting skills to limit the incidence of underage drinking (Erie County Council
for the Prevention of Alcohol and Substance Abuse: Buffalo, NY)
• Teen Education Program re: Alcohol and Tobacco Ads: developing educational curricula
to raise public awareness of the advertising tactics used by tobacco and alcohol companies
to lure young people (Council on Substance Abuse- NCADD: Montgomery, AL)
• Access to Treatment: designing programs to deal effectively with the problem of
alcoholics without access to treatment (Midwestern Connecticut Council On Alcoholism:
• Club Drugs: working with the police department and local bars to prevent the
proliferation of club drugs; creating mentoring programs for teens (Council on Alcoholism
and Drug Abuse: Santa Barbara, CA)
• Family Education: provide free, 8 week, education program about common myths about
alcoholism and addiction, the complexity of recovery, attitudes toward addictions and
recovery (NCADD Maryland: Baltimore, MD)
• Advocacy- Recovery Support: Client Advocates provide guidance on grievances, appeals
and help in resolution of insurance complaints for people having problems with their
insurance coverage for alcohol and drug treatment services.
(Bucks County Council on Alcoholism and Drug Dependence- PRO-Act: Doylestown, PA)
• Workplace Services: providing workplace-based services and training for
employers/employees in addressing Drug-Free Workplace (DFWP) issues as well as a broad
range of personal issues which negatively effect employee job performance. Services
provided are in-person, on the telephone, or over the internet (Employee & Family
Resources, Des Moines, IA)
• Marty Mann, the first woman to get sober in AA,
went to the Blythewood Sanitarium after receiving
the AA Big Book from her doctor, Harry Tiebout.
Bill W., co-founder of AA, became her sponsor.
• Bill W. accompanied Marty Mann to the first
meeting re: NCADD between Marty and E.M.
Jellinek of the Yale Center of Alcohol Studies.
• Before founding NCADD in 1944, Marty Mann
was one of the six “ink-stained wretches,” as Bill W.
referred to them, who started the AA magazine, the
Grapevine, which is still in publication today.
• Bill W. and Dr. Bob were very supportive of the
fledgling NCEA, though they ultimately were
unable to participate directly in NCEA’s affairs
because of the AA traditions of nonaffiliation with
outside causes or interests.
• Marty’s story appeared in “Alcoholics
Marty Mann presenting the first Gold Key Anonymous,” Big Book, titled “Women Suffer Too.”
Award to Bill W., co-founder of AA, in 1959
Bill W., co-founder of AA on the
Accomplishments of NCADD:
“No other single agency has done more to
educate the public, to open up
hospitalization, and to set in motion all
manner of constructive projects than this
-- Bill W., in Language of the Heart
NCADD’s focus on Medical aspects
of alcoholism and drug dependence:
• 1952: NCADD publishes and distributes brochure, “What the General
Practitioner Can Do About Alcoholism”
• 1955: AMA Alcoholism Subcommittee adopts definition of alcoholism
• 1972: NCADD publishes Medical Criteria for the Diagnosis of
Alcoholism in Journal of the American Medical Association (JAMA)
• ASAM: In 1973, within NCADD, established the American Society of
Addiction Medicine (ASAM). ASAM independent in 1982.
• NNSA: In 1974, within NCADD, established the National Nurses Society on
Addiction (NNSA). NNSA independent in 1982.
• 1992: The Journal of the American Medical Association (JAMA) publishes
the Definition of Alcoholism, revised by NCADD and ASAM.
NCADD’s recognition of the need to
• RSA: In 1976, within NCADD, established
the Research Society on Alcoholism
(RSA). RSA independent in 1982.
Alcohol & Drugs in the Workplace:
• 1949: NCADD helps Con Edison and DuPont develop employee
• 1949: NCADD hosts Industrial Institutes: Houston, Chicago and
• 1956: Regional Meetings with AFL-CIO Community Services: Buffalo,
NY and Birmingham, AL
• 1959: NCADD symposium: How to Help The Alcoholic Employee?
• 1971: NCADD hosts 5 Regional, 2 day seminars on Employee
Alcoholism Programs in Detroit, St. Louis, Houston, Pittsburgh
and Los Angeles
• 1971: NCADD helps form ALMACA (EAPA) at NCADD Annual
• 1973: NCADD conducts training for 190 members of the AFL-CIO
Community Services Activities staff
• 1974: NCADD establishes National Labor Management Committee on
Alcoholism headed by George Meany- President of AFL/CIO and
James Roche- Chairman of the Board- General Motors Corp.
• 1981: NCADD publishes EAP Program Standards and EAP Manual
Marty Mann: NCADD Founder
Timeline of Significant Events in History
of NCADD and Alcohol & Drug Field
Bill W. and Dr. Bob S. found Alcoholics Anonymous (AA).
Yale University establishes Summer School of Alcohol Studies under E.M. Jellinek.
Marty Mann founds the National Committee for Education on Alcoholism (NCAE), today known
as the National Council on Alcoholism and Drug Dependence (NCADD).
Hazelden Foundation begins treating alcoholics in Minnesota.
Lois W. founds Al-Anon Family Groups.
Marty Mann’s “Primer on Alcoholism” is published.
American Medical Association (AMA) first defines alcoholism as a disease.
R. Brinkley Smithers establishes The Christopher D. Smithers Foundation.
AA publishes the Twelve Steps and Twelve Traditions.
3,000 hospitals offer care for alcoholism as compared to only 100 when NCADD started in 1944.
NCADD Medical Director, Ruth Fox, MD, establishes New York City Medical Society on Alcoholism.
NCADD Affiliates spread to more than 50 communities in 27 states.
AMA develops landmark resolution calling for broad acceptance of alcoholics in general hospitals and
urges hospital administrators to provide adequate and appropriate services.
Roper poll shows 58% of the nation view alcoholism as a disease, as compared to just 6% in 1943.
E.M. Jellinek publishes “The Disease Concept of Alcoholism.”
American Public Health Association adopts an official statement on alcoholism, identifying it as a
AMA passes resolution identifying alcoholism as a “complex” disease and recognizes that medical
components are medicine’s responsibility.
President Johnson signs the “Public Services Amendment Act of 1968” which provides $22 million in
federal matching funds to build and staff specialized facilities in community mental health centers for
the prevention and treatment of alcoholism and other drug addictions.
Congress passes the “Comprehensive Alcohol Abuse and Alcoholism Prevention Treatment and
Rehabilitation Act,” known as the Hughes Act for its sponsor in the Senate, Harold E. Hughes. Among
other provisions, bill creates National Institute on Alcohol Abuse and Alcoholism (NIAAA).
American Journal of Psychiatry and Annals of Internal Medicine publish the “Criteria for the Diagnosis of
The Association of Labor-Management Administrators and Consultants on Alcoholism (ALMACA), now
known as the Employee Assistance Professionals Association (EAPA), meets for the first time at NCADD
The Alcoholism Report, the first newsletter devoted exclusively to the field of alcoholism, begins
U.S. investigators first describe in published reports Fetal Alcohol Syndrome (FAS), the common pattern of
birth defects observed in children born to alcoholic mothers.
Congress creates the National Institute on Drug Abuse (NIDA).
NCADD conducts Operation Understanding, a ground-breaking news conference in Washington, DC
where 52 prominent individuals publicly acknowledge their recovery from alcoholism, including
Congressman Wilbur Mills, Senator Harold Hughes, Buzz Aldrin, Mercedes McCambridge, Dick Van Dyke,
Robert Young, Bill Borchert, Jan Clayton, Jason Robards, Patrick O’Neal, Garry Moore, Dana Andrews,
Johnny Grant, R. Brinkley Smithers, James Kemper, Marty Mann, Ryne Duren and Don Newcombe.
Mothers Against Drunk Driving (MADD), a grassroots advocacy program, forms.
Marty Mann dies.
U.S. Postal Service issues a first-class stamp imprinted with “Alcoholism. You can beat it!”
Former First Lady Betty Ford establishes the Betty Ford Center.
Children of Alcoholics Foundation (COAF) established.
NCADD leads effort for the National Minimum Drinking Age Act requiring all states to make
purchase or public possession of alcoholic beverages illegal for anyone under the age of 21 or lose
federal funding for highways.
Federal excise taxes on distilled spirits increase for the first time since 1951.
Time magazine heralds the “new temperance” movement.
First appearance of crack cocaine focuses intense public attention on the illegal drug problem.
Partnership for a Drug-Free America (PDFA) launches nation’s biggest public service ad campaign.
AMA calls all drug dependencies diseases whose treatment is a legitimate part of medical practice.
Weekly Reader survey reveals that 36% of fourth graders report they have felt pressure to try beer,
wine, or distilled spirits.
NCADD initiates toll-free Hope Line that receives more than 30,000 calls per year from persons
seeking information and referrals.
President George Bush formally announces the “War on Drugs.”
NCADD successfully advocates for passage of federal law, mandating Warning Labels on all
alcoholic beverage containers.
NCADD name change goes into effect, reflecting the inclusion of drug dependence in mission.
Federal excise taxes on beer and wine increase for the first time in 40 years.
Journal of the American Medical Association (JAMA) publishes the definition of alcoholism revised by
NCADD and ASAM.
The Americans With Disabilities Act (ADA) extends job protection (except in safety-sensitive positions) to
alcoholics and recovering drug addicts in the private sector.
NCADD celebrates 50 year anniversary; Actor John Larroquette speaks at anniversary dinner.
NCADD originates prevention program and video, narrated by Meryl Streep,
“What Should I Tell My Child About Drinking?”
NCADD Affiliates in Rochester, NY and Houston, TX celebrate 50 year anniversaries.
NCADD Affiliate in Detroit, MI celebrates 50 year anniversary.
NCADD Affiliate in Buffalo, NY celebrates 50 year anniversary.
NCADD Affiliates in Santa Barbara, CA and Pasadena, CA celebrate 50 year anniversaries.
National Treatment Plan Initiative: Changing the Conversation gets started, sponsored by SAMHSA.
NCADD celebrates 60 years of Leadership and Service at Annual Conference of Affiliates.
NCADD, in collaboration with The Partnership for a Drug Free America, (PDFA) pilot tests the Hope,
Help and Healing public education campaign in NCADD Affiliates in Houston, TX and Cincinnati, OH
As a result of the success of the pilot test, NCADD expands Hope, Help and Healing campaign to 5
additional NCADD Affiliates in: Kansas City, MO; Tampa, FL; Santa Barbara, CA; Detroit, MI and St. Louis,
NCADD Affiliates in Rochester, NY and Houston, TX celebrate 60 year anniversaries.
NCADD reports that more than 17 million people were reached by NCADD and National Network of
Affiliates, through prevention & treatment services :
- media campaigns - information and referrals - intervention
- professional & workplace training - drinking driver programs - motivational counseling
- community education & prevention - school-based prevention - community mobilization
- recovery support and advocacy - outpatient counseling - crisis services
- short-term inpatient - sober housing - halfway houses
NCADD reports that last year, 400,000 individuals and families contacted NCADD and the National
Network of Affiliates for Information and Referral assistance for them and their family.
HBO produces unprecedented, ground breaking series on “Addiction.”
NCADD “Night at the Theater” benefit at “Bill W and Dr. Bob,” the off-Broadway play in New York City.
NCADD Gold Key Award
The NCADD Gold Key Award, presented by the NCADD
Board of Directors, honors individuals who have made
outstanding contributions to the field of alcoholism on a
national level. Although such contribution may have
been of brief duration, it will have been highly visible and
improved national recognition of alcoholism and other
drug problems and furthered the general understanding
that these are treatable and preventable conditions.
- Bill W.: Co-Founder of Alcoholics Anonymous (AA)
- Dr. Bob: Co-Founder of Alcoholics Anonymous (AA)
- E. M. Jellinek: Author, “Disease Concept of Alcoholism”
- R. Brinkley Smithers: Founder, Smithers Foundation
- Senator Harold Hughes: “Hughes Act”, Established NIAAA
- James Kemper: CEO Kemper Insurance
Established in 1959 - Jason Robards: Academy Award Winning Actor
- Former First Lady Betty Ford: Founder Betty Ford Center
- Joan Kroc: Cork Foundation, McDonald’s
A partial list of recipients: - Martha Baker: 1st Woman Chair of NCADD
- C. Everett Koop: Former U.S. Surgeon General
- The Moyers Family: PBS Special: Close to Home: Addiction
- Adele C. Smithers: President, Smithers Foundation
NCADD Bronze Key Award
The Bronze Key Award, is a national recognition award
granted by NCADD for Affiliate presentation to an
individual or organization that has made an
outstanding contribution to the field and the Affiliate.
It is the highest local award presented by Affiliates.
Who is eligible?
Local Council volunteers, members, officers, board
members or any member or organization in your
community who has greatly contributed to the field of
alcoholism and drug dependence.
How is the recipient chosen?
The recipient is chosen by the NCADD Affiliate board.
When does the recipient receive the award?
The Affiliate decides the occasion to present the award.
Some Affiliates use the occasion as a fund raising event.
For example, one Affiliate has raised over $100,000 in
each of the last 5 years at its Bronze Key Dinner.