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Alf and Alf (www.AlfandAlf.com)
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Gipsy Kings Party Concert, Aug. 24th, 2003
(In Concert At The Greek Theater)
(12 years running)
Alf and Alf’s annual Gipsy Kings Party Concert, now 12 years in the running, is a one
of a kind event offering clients access to 250 to 400+ attendees as well as 15,000
attendees at the concert itself. An additional 1.2 million hits on our websites and emails
as well as the 4 color promotional flyer we always design.
The Gipsy Kings Party Concert is a passion filled event where the attendees truly “get
in to it” and get carried away with the electrifying energy that the Gipsy Kings and its
followers always bring to the table. The attendees from previous years keep on coming
back and are of course telling their friends about this uniquely fun event. How could
they NOT notice a “gang” of Energetic, Festive Clad, Gipsy Kings Fans….in a 400+
people CONGA LINE parading through the concert area….even crossing in front of the
stage at times ;-). Not only do people come back….but other spectators at the concert
itself “notice us Big Time” and ensure they can join us next year ;-)…and next year and
next year…
Last year The Alf and Alf Gipsy Kings Party Concert featured such sponsors as,
Cointreau, Spaten Beer, The Margarita King, Piyassa Restaurant, Mariachis Mexican
Restaurant, and others.
This year we are descending on The Beautiful Greek Theater for a First Ever Day
Concert for our group. This in itself should lend itself to an even better marketing
opportunity for our sponsors once inside the venue - and we would really love to have
your company be a part of this unique event.
See pictures on next page>>>>>
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For more information: Contact Alf Marcussen (415) 673 6464 or alf@alfandalf.com
Picture from 2002 Gipsy Kings Party Concert at The Greek Theater
Picture from 2002 Gipsy Kings Party Concert in the bus on the way to the concert!
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For more information: Contact Alf Marcussen (415) 673 6464 or alf@alfandalf.com
Sponsorship Opportunity for
Your Company Name
at the
Gipsy Kings Party Concert Aug. 24th, 2003
(In Concert At The Greek Theater)
Alf and Alf Event Planning has become the industry leader when it comes to producing
Special Events for the upscale trendsetters in the San Francisco, Bay Area. Weather
Your Company Name is looking for branding, awareness, direct marketing, pouring,
retail or a hospitality campaign, Alf and Alf has the answer to your needs. This unique
event will offer Your Company Name a very unique exposure to a very selective
and upscale clientele. Your Company Name will have the opportunity to market its
brand, products and new ideas to our attendees and audience reached in our marketing
campaign – in addition to the onsite opportunities this very unique event will offer: A
concert with The Gipsy Kings at The Greek Theater. Your Company Name
may also take advantage of extended integrated marketing campaigns leading up to this
event.
Alf and Alf Event Planning can customize a program to specifically meet the Your
Company Name Brand’s needs and objectives. Your message can be conveyed in a
number of creative ways including:
* Hats, T-Shirts, bandanas, etc. worn by the attendees
* Flyers to bring to the concert
* Beach balls to inflate and bounce around inside venue
* Signage on the buses driving up to the concert arena
* Product Displays and distribution at pre and post event
* Audio campaigns via streaming media in emails and websites
* Print Marketing Campaigns
* Internet Component with company hyperlink
* Key account retail marketing campaign
* Event marketing campaign
* Merchandising
Alf and Alf Event Planning will provide The Your Company Name Brand with a
creative forum to reach our very selective target market in a highly competitive market
place.
Let Alf and Alf Event Planning market The Your Company Name Brand in the
most exciting, fun-filled energy packed event of the year: An Amazing Concert with the
Gipsy Kings at beautiful Greek Theater: Sunday, August, 24th, 2003
Integrated Packages range from $500 to $1,500
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For more information: Contact Alf Marcussen (415) 673 6464 or alf@alfandalf.com
The sponsorship packages that are available are:
Diamond Sponsorship Package: $1,500
* Your company is the ONLY company of its kind to be a sponsor in your category.
i.e. Your Company Name’s Gipsy Kings Party Concert, presented by Alf and Alf
* Your company announced specifically as the Diamond sponsor
* Your company donate product to serve our attendees during the event.
(i.e. Beer or other)
* Your company get featured on the Front page of print material in highly visible spot.
* Your company get featured before all other sponsors in emails and websites, with links
to your Co.
* Your company can be the Signature Sponsor of one of the busses taking us to the
venue.
* Your company will be given main spot to put signage up at event site
* Your company can have access to audio ads. featured in our email campaign and on
websites.
* Announcement made over PA system several times throughout the event
* Raffle out company product in email marketing campaign to create more buzz around
your company product (this is very effective and creates a lot of awareness around your
brand, (i.e. T-Shirts, Coolers or products that would fit in with a concert).
Platinum Sponsorship Package: $1,000
* Your company featured at venue with booth at pre and post party
* Your company donate product to serve our attendees during the post and pre event.
* Your company’s logo on print material on back of flyer.
* Your company mentioned in emails and on websites, with links to your Co.
* Your company to put signage up at event site
* Announcement made over PA system
Gold Sponsorship Package: $500
* Your company donate product to serve our attendees during the event.
* Your company mentioned in emails and on websites, with links to your Co.
* Your company’s logo on print material on back of flyer
* Announcement made over PA system
In order to be a part of this unique sponsorship opportunity, please respond by July 16th
2003.
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For more information: Contact Alf Marcussen (415) 673 6464 or alf@alfandalf.com
Alf and Alf (www.AlfandAlf.com)
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Alf and Alf Event Marketing Statistics
Event Attendance
Gipsy Kings Party Concert: 250 to 400+ Elite Bay Area Socialites
Four Color Flyer Promotion Reach
* Reached Audience 10,000
* Audience Composition 58% Female and 42% Male
* Audience Delivery Adults 27 to 33 #1
Adults 21 to 42 #2
*Diverse intl. group.
*Upper income bracket
Internet Reach
* Total Monthly Page Views and **220,000
: and unique email recipients:
* Total Monthly hits: **1.2 Million
* Total Monthly Unique Users: **75,000
** Estimated Combined page views from all websites promoting this event, including
emails received by recipients
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For more information: Contact Alf Marcussen (415) 673 6464 or alf@alfandalf.com
Alf and Alf (www.AlfandAlf.com)
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We will follow-up with you shortly to answer any questions you may have and
brainstorm together on creative ideas to more effectively showcase your product.
We look forward to speaking again and want you to be a part of our unique event!
PS. From the time period of July 7th through July 25th, please contact me by
way of email as I will have limited access to phone due to traveling.
Sincerely,
Alf Marcussen,
Alf and Alf Event Planning
Tel: (415) 673-6464
Fax: (707) 667 0281
E-mail: alf@alfandalf.com
Alf and Alf Event Planning
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For more information: Contact Alf Marcussen (415) 673 6464 or alf@alfandalf.com
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