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Hello, Below you will find your customizable messages. To edit the messages quickly and easily just copy the code phrases below into the "find/replace" feature in your text editor. This is usually found under the "edit or search" menu at the top of the page. ------------- Instructions ------------- Here is a link to a quick video that will show you how to customize all of the messages in this set at one time: http://www.lisamcope.com/customizing-messages - Highlight and copy the copy and paste phrases including the quotation marks. One at a time and paste them in to the "find what" box. - Type your own information in to the "replace with" box. - Click the “replace all” button. You're done now just check to see if all of the information is correct and then paste your messages in to your follow up auto-responder and start sending it. ------------------------ Copy and paste phrases ------------------------ "autoresponder code here" (found in your autoresponder service) "confirmation link" (found in your autoresponder service) "your name here" "your email address" "your URL here" Best of luck with your ventures, Lisa M Cope, If you need help or have any questions please visit the help desk at: http://www.lisamcope.com/help http://www.plrnewsletters.com http://www.plrjunkies.com http://www.contentcollectorsdream.com ---------------------------------------------------------------- Conformation message: Hello "autoresponder code here" Thank you for your interest in receiving our emails It is very important that you confirm your subscription so that we can start sending your messages. Please take a minute and click the link below to confirm. "confirmation link" We will send your first tip as soon as we receive your conformation. Remember we value your privacy. We will never rent, share or sell your email address. "your name here" ---------------------------------------------------------------- Message # 1 Subject line: Your First All About Blogging Online Issue Hello "autoresponder code here", Welcome to your first All About Blogging Online newsletter issue. In each issue of the All About Blogging Online you will learn valuable information on how you can start your own successful blog. In this first issue we are going to talk a little bit about why you should start a blog of your own. Many people get into blogging for a variety of different reasons. Even though you might have only heard about it recently, it actually started more than a decade ago as a form of online journaling. Back then, these kinds of journals were used by people to record and share accounts of their personal lives. Although blogging still uses that same basic concept, it has now evolved into a platform that allows people to share information like never before. Nowadays, blogging is synonymous with online marketing. Bloggers not only publish content reflecting their thoughts for the day or sharing the projects they are working on they also advertise their products, services and create an open line of communication with their audience. More so, through the use of blogging, people are now able to find an alternative in making money from home. Blogging is an excellent opportunity for generating income. Before you even start to create your own blog, it is necessary to know what blog really is. The term blog is actually derived from the word Weblog or Web log. Back in the late 1990’s, these Web logs are utilized by users to track updates and references to other resources online. As I mentioned above they served as journals, which made them useful as a publishing tool for the user’s stream of consciousness, where their readers could comment and share their thoughts on just about anything under the sun. Technically, blogs are also known as CMS or Content Management Systems. Being a CMS, blogs allow the writers to easily publish to a specific web site and manage the content without the need of having to deal with programming code. This form of publishing software also provides users with a GUI or Graphical User Interface for easy point and click publishing of their articles. Through this easy-to-use platform you can easily configure and set up a blog in just a few minutes. It can automatically organize your published articles, posts and even allow you to schedule your content to be published on a certain date and time, which can make your job as a blogger - The Advantage of Blogging The main question is; why should you start blogging? The first thing you need to know is that blogging can enhance and support your all of your online communications, business or personal. The main reason most people start blogging is because it can be an excellent outlet to share your thoughts as well as profitable at the same time. To start your own successful blog it is important that you first understand the outcome that you want to achieve. Business owners, especially those with dealings on the Internet, can use blogs to establish a clientele base that is actually interested with their services. Blogging is an excellent medium for marketing due to its accessibility which is making it essential for all types of businesses. If you are running a business, there is good chance that your competition is blogging about their products and services. This makes it easy for you to examine the competition and what their clients’ preferences are closer than ever before. As I mentioned earlier, blogs can help create strong customer relationships since your target market can easily and directly communicate with your business. This kind of opportunity is hard to resist since a strong customer relationship can eventually lead to lasting trust for your product and services and help increase in your revenue. Make sure you look for your next issue soon. We will be talking about some of the different types of blogs that people start and their benefits. Thank you again for joining, "your name here" "your email address" "your URL here" ---------------------------------------------------------------- Message # 2 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about little bit about what blogging is and why you should start a blog of your own. In this issue we are going to go over some of the different types of blogs and their benefits. In blogging, you are not limited into one type of blogging platform. In fact, there are several types of blogs. No matter what type you decide to use, you can publish content around topics and issues that you feel passionate about. For instance, bloggers write about politics, others on pet care and some about personal computers. However, blogs that are business oriented are often focused into a single topic for the fact that they need to emphasize their services or products. As we know blogs can cover a wide range of topics. Because of this versatility, more people than ever are starting to blog. Not only can they express what they feel or advertise their products or services, they can also earn money while they are doing it. Blogs are one of the newest methods of earning income from the comfort of their own homes. However, that is just the icing on the cake. Ask any serious blogger and they will tell you that blogging their opinions and thoughts to others, then receiving comments and feedback from their readers brings them lots of joy. - Blogging for Business More businesses than ever before are exploring the world of blogging. Quickly discovering that it is an excellent opportunity for them as well as great medium of communication for their customers. Additionally, these business oriented blogs have realized that they can benefit from the search engine optimization advantages that blogging has to offer. Which is one of the biggest leverages that blogging has to offer. If the business has a website that promotes a product or service, any type of content that the business use as the vehicle to drive the business or commerce to another level require a blog. Blogs are very useful because they are text-based and light weight, with regards to the code used, compared to traditional website content. This means that blogs minimize the crawl time of search engine spiders and allow them to retrieve more information about the page to the search directories a lot faster. More so, blogs are dynamic because they can be updated frequently. By frequently publishing content to the blog, the search engine spiders visit more often. The result is that the blog can have more pages listed in the search engines compared to the business’s that don't. This also provides the blogging business an opportunity to reach out to more potential customers faster than more traditional methods. - Blogging for Personal Use Normally, personal blogs have the characteristics of being exciting, interesting and enjoyable. Bloggers blogging for personal reasons use them to keep their friends and family updated about their lives and activities. Many bloggers find comfort in blogging personal thoughts. Like any other blogs, personal blogs can incorporate photos, videos and other multimedia elements. You can create a personal blog about anything that you feel passionate about. There are even personal blogs with content regarding the products and services that the blogger is really interested in. This not only provides income for the blogger it also helps businesses insight into their customer base in a whole new way. This only proves that blogs work in synergy. As we have discussed before, blogs are content management systems that are very easy to use, which allows you to publish content right away and in real-time. This platform for communication opens up great new opportunities to connect with others both in a personal or professional manner. Make sure you look for your next issue soon. We will be talking about writing and publishing your first blog post. "your name here" "your email address" "your URL here" ---------------------------------------------------------------- Message # 3 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about the different types of blogs that people start and their benefits. In this issue we are going to talk about writing and publishing your first blog post. The content of your blog is an important factor for gaining traffic and acquiring a target audience. Publishing your first article or item is a great milestone in your blogging career. Fortunately, there are several basic guidelines, which can make your content more effective to your audience, adored by the search engines and respected by the world of blogging. - Publishing Effective Content Before you begin to write anything on your blog, you should know who your target audience is and what they want. If you see these factors as irrelevant for your blog because your blog is not business oriented in any way, you must remember that if you want readers then these factors are really relevant. Always remember that where there are readers there is something interesting to read. The only reason why people read is because they want something. If you really want to achieve any kind of massive readership, you must strive to make your content interesting and something that readers actually want. First of all, keep in mind that communication is the key. More so, your communication must be authentic. The time when you publish your content is also the time when you let your true self surface. Blogs, even business blogs are personal in nature and communication is the key to being personal. The fact that each blog is unique because each writer is unique is enough for you to not to worry about future similarities with other blog entries. Keep in mind that whatever topic you are blogging about you must incorporate your personality with your writing. In order to create a loyal target audience, it is important for the visitors to trust you and relate to you. It doesn't necessarily entail that they know about your personal details but you must connect with your audience in an authentic manner. After establishing your communication with your audience, the content must also be credible. The blog must have authenticity even though credibility takes a lot of time to build. The moment you begin publishing your content, which is of high value and useful to the readers, you also start establishing your authority. There will come a time when your readers ask you for advice or seek for your opinion; this is the time when you have achieved some kind of credibility and you must use this to build your reputation as a blogger. - The Blogger’s Block Blogging is writing but uses a different medium. There are several methods to fight blogger’s block. Always remember that your blog software exists to serve you and not to frighten you. You do not have to try blogging carrying the idea that you have prolific writing skills, or a journalism degree. The fact is that you have something to say and you want others to hear it. However, if you are feeling stuck on an idea, there are several suggestions that you can apply when creating the content for your blog. Firstly, you can try visiting other blogs. Visit those blogs that interest you and pick ideas and topics from those blogs that might be worth blogging about but keep in mind the relevance of the topic and your readership. You can also syndicate your news updates. You can do this by subscribing to news services online because they allow you to save time on searching using keywords. This is most useful for bloggers. Make sure you look for your next issue soon. We will be talking about how to build an effective plan for your blog. "your name here" "your email address" "your URL here" ---------------------------------------------------------------- Message # 4 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about writing and publishing your first blog post. In this issue we are going to talk about how to build an effective plan for your blog. The basics aspects of blogging cover all the essentials, including your writing style, blog category and the content of your blog. Planning your blog can be difficult if you do not know what your focus is or what you want to talk about. However, knowing what you want to blog about can easily come to you once you start browsing and poking around other blogs. You can pick ideas from those blogs and use them as the basis of your blog plan. - The Blogging Categories As you well know there are several types of blogs. Nevertheless, there are three popular categories of blogs, such as: the organizational, business and personal blogs. The first category, the organization, uses the power of blogs to communicate either externally with the public or internally within their organizations. This kind of blog has the purpose of facilitation internal communications amongst employees, colleagues and other organizational personnel. In addition, organizational blogs normally publish information that is of interest by the public. In a certain instance, there are organizational blogs that publish seminar schedules, meetings, and announcements for their clients, customers or members. The business blogs, on the other hand, are for promoting services or products offered by businesses in order to help increase profits, revenue and interest of potential consumers. These kinds of blogs can look for ways to increase their reputation and authority with vendors, customers and partners. They do this by publishing content that express expertise and knowledge within a specific market portion, niche or industry. The personal blogs are those that contain content that are more of a reflection of bloggers’ opinions and thoughts. Normally, they are used to publish articles that voice their points of view on several kinds and varieties of events and topics. Bloggers who publish personal contents usually find pleasure in documenting their everyday lives, stream of consciousness and even their hate to specific events through articles that reflects their moods. - The Target Audience Your target audience and blogging style comes hand in hand. The moment you think of creating your own blog, you must first realize what your target audience is; you must know what they want, need and desire to read about. The blog you create and the content you publish must provide quality and value to the readers in order to be effective in establishing communication and expanding readership. More so, the kind of blog you want to create essentially creates its own target audience. For instance, an organizational blog is meant for those who are members or clients of a certain organization. Although the target audience may be limited, there is a good chance for consistency with regards to the dialogue you create with your readers and eventually more people would be interested in your blog. The mentioned personal blogs are not normally designed for social dialogue with a certain target readership of any category and is rather meant to serve as a collection of your musings. These kinds of blogs are best reserved to your close friends and they are your target audience. If you identify your target audience successfully, your messages that you want everyone to know about will be effectively targeted. Some of the greatest joys of blogging come from the use of your enthusiasm in publishing signification information for a community where there is a free exchange of opinions between the readers and you. Make sure you look for your next issue soon. We will be talking about choosing the right tools to make building your blog a lot easier. "your name here" "your email address" "your URL here" ---------------------------------------------------------------- Message # 5 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about how to build an effective plan for your blog. In this issue we are going to go talk about choosing the right tools to make building your blog a lot easier. When it comes to building a blog, using the correct blogging software tools can help you easily manage your blog. When it comes to publishing your blog content, there are two kinds of software platforms that you can use, such as: the server-based platform and the client- based platform. Both of them have their own advantages and disadvantages and it is up to you to choose the one that is right for your blog. - The Client-based platform One of the two blog software tools that you can choose from is the client-based platform. This platform allows you to publish your blog and is normally installed and runs on your computer. Additionally, client- based tools are also categorized as small blogs that are able to run from your hard drive. As with most blogging platforms, client-based platforms have text editors that allow you to perform word processing applications from your own computer. Thus, a text blog editor enables you to create and publish your own content at the comfort of your own desktop. Obviously, the first advantage of using client-based tools, like the text editor, is convenience. Most bloggers choose to publish their work with a desktop tool rather than a web browser, which entails logging into the blog software’s control panel and accessing the web-based text editor. Additionally, client-based tools can be managed either locally or remotely. Such tools can allow you to manage and edit your posts remotely. More so, the content of your blog can also be managed locally by saving drafts to a local computer. These can be very beneficial to those with limited Internet connection since accessing and managing the content of your blog remotely and locally can be done without the need of being connected to the Internet. Lastly, you can manage multiple blogs through the use of client-based tools. If by any chance you are publishing more than one blog, it might be easier if you consider using a blog editor. The blog editor can be easily configured to manage all your blogs. You only have to enter the same information that you use to log in into your server tool combined with the particular kind of server software you are using and the blog editor can save that information in its configuration. - The Server-based platform Another kind of blog software tool that you can choose from is the server-based platform. There are two varieties of this platform: blog hosting service provider and server-based publishing. The first variety is automatically provided by your blog hosting service provider. Hosted blog software tools are very easy to use and you do not have to install any software or manage any configuration too difficult to comprehend. These kinds of tools can help you focus on publishing your content. With the use of hosted software tools, you are also provided with an assortment of design templates. These can help you in choosing the desired layout that suits your blog. More so, the layouts can be easily customized, including the fonts, columns, colors, etc. On the other hand, publishing tools you install on the server has the advantage of giving you the level of customization and control you need over the configuration settings. Through the use of these kinds of server-based tools, you can decide how much storage space you allocate, extend the features of your blog through plug-ins or add-ins and make custom layouts and pages. Make sure you look for your next issue soon. We will be talking about some effective ways that you can profit from your blog. "your name here" "your email address" "your URL here" ---------------------------------------------------------------- Message # 6 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about choosing the right tools to make building your blog easier. In this issue we are going to talk about some effective ways that you can profit from your blog. Blogs can be for profit or non-profit. These days the majority of bloggers blog for the purpose of making money. There may be some content published to simply express a bloggers’ opinions and share their thoughts. However, the general population of bloggers has the intention of profiting financially. Fortunately, there are several methods of profiting from a blog and applying these methods can help you gain money. - Advertisements Selling space to advertisers is one of the most common ways to profit from a blog. Since blogs that have a considerable amount of traffic can make income with ad sales, make sure that you have a target audience. The reason why bloggers choose to sell advertising is that it is a passive form of income once the traffic has progressed. Although it takes work to look for advertisers and maintain the ads on the blog, those who can achieve it can gain reasonable amount of money with the ads. Compared to other forms of profiting from a blog, selling advertisement space can be one of the most consistent revenue streams. If you are able to maintain your ad slots filled, you should have a very good idea of just how much you can make every month. On the negative side, selling ads requires you to have some kind of established traffic. Traffic is important because it draws interest from potential advertisers. You might find it hard to sell an ad space without traffic and it will most likely not produce much revenue. Additionally, the blog must have a target audience in order to achieve the maximum amount of cash for advertisement space. Remember that advertisers are more likely to pay if your target audience is a match to theirs. Affiliate programs are also a major resource of profits for several bloggers. Affiliate programs are excellent in a sense that they enable you to have the opportunity to make money even if your blog has a small audience. However, one bad side to affiliate programs is that there can be instances where you cannot make any money at all. Newly created blogs feature affiliate ads most of the time compared to selling space directly to advertisers. Since selling ads is hard to do without much traffic, affiliate programs are perfect for new blogs. More so, they can be easily maintained and only take very little time. Promoting and Premium Content Bloggers who are service providers at the same time have an excellent opportunity to look for clients and increase their rates. Maintaining a blog that focuses on your area of expertise can help you easily become a recognized authority in your field. Additionally, it can aid potential clients to find you. You can also benefit from the increase in demand of your services and improved reputation that you build, which enable you to charge more for your services. Aside from promoting your services, selling premium content is also excellent ways to profit from a blog. Blogs are a massive source of information and remember that not everything has to be free. There are bloggers and business that attained success by selling some of their work. There are blogs that sell memberships on their Web sites. Although selling premium content is possible in any field, you must have the capability to give something to the reader that is worth paying for. Make sure you look for your next issue soon. We will be talking about the 4 main mistakes that bloggers make and which ones stop them from making money with their blogs. "your name here" "your email address" "your URL here" ---------------------------------------------------------------- Message # 7 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about some effective ways that you can profit from your blog. In this issue we are going to talk about the 4 main mistakes that bloggers make and which ones stop them from making money with their blogs. As we well know, blogging is a powerful tool for increasing traffic to your website and boosting your online profits. However, many bloggers fail to use their blogs to increase the money they earn on the internet because they commit some four typical mistakes which are discussed in this article. 1. Some bloggers don’t blog on a regular basis, and their blogs do not have fresh and unique content. Blogs can be powerful in driving traffic to a website if they have high quality and unique content which makes search engines visit them and index the content. After the blog is indexed by search engines, people looking for information on search engines that relate to your blog’s keywords will be directed to your website, and you therefore get high volumes of traffic. 2. Lack of useful and captivating information on the website. It is important for your blog to have information which your visitors will enjoy and find useful. If you have high quality information on your blog, you will get many visitors and some people will also bookmark your blog and visit on a regular basis. This increases the traffic to your blog and website, and results in more sales. It is also important for you to make your blog unique and attractive by adding interesting images and any other information that will be of interest to your blog’s visitors. 3. Lack of keywords in your blog categories and blog content. This is the most powerful way to increase traffic to your website. You must know and use all the keywords that relate to your niche when posting on your blog. If you have some headings for categories on your blog, make sure that you use your keywords on the headings of these categories as this increases the visibility of your blog on search engines. 4. Some bloggers do not increase the earning potential of their blogs. If you want to earn money with your blog, you must sell your own products and services on the blog. You can also identify affiliate programs that match your niche and sell these affiliate products. All you need to do is to add your affiliate links on your blog. You can review these affiliate products and include the keywords in your blog content. You can also increase the money you earn from your blog by adding some Google Adsense adverts on your website. When someone clicks of the Google Adsense adverts from your website, you earn some money. If you want to increase your online profits from your blogs do your best to avoid the four mistakes that we discussed in this issue. Make sure you look for your next issue soon. We will be talking about search engine marketing for your blog and why it is vital to your success. See you soon, "your name here" "your email address" "your URL here" ------------------------------------------------------------ Message # 8 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about the 4 main mistakes that bloggers make and which ones stop them from making money with their blogs. In this issue we are going to talk about search engine marketing for your blog why it is vital to your success. As bloggers we all know that a well-written, entertaining and focused blog can generate huge volumes of traffic from visitors. This is one of the basic leaning in blogging: blogs should be focused and centered on a topic and other related issues. Search engine marketing is simply the process of getting your blog and its content sufficiently high ranking in several search engines for your keywords. This would enable your content to generate more visitors to your site from SERPs or Search Engine Results Pages. Attention-grabbing content titles and sites help users to feel compelled to click on your link in the search engine results pages and eventually visit you. Additionally, search engine marketing needs a Web site that is optimized for search engines. Normally, this is a Web site that can display a configuration setting that makes it look interesting to search engine spiders. In turn, the spiders will visit the site and look at your content. After doing this, the spiders then pick up significant keywords, which determine the characteristic of your page. Lastly, the content returns to the search engines for the purpose of being indexed. - Enhancing Search Engine Marketing Nowadays, blogs are making tons of small news websites or mini content centers that contain significant information and links. Compared in the past, search engines visit major news Web sites since they were the ones who were the ultimate sources for the newest content to be found online. Blogs have outpaced several media outlets online due to their capability to deliver and publish fresh information to the public faster. The key in getting noticed more by the search engines is to publish faster. Since search engines looks for the freshest, high value and relevant information, it is important for you to publish frequently. This would get your blog more visits from major search engines and others. Blogs have a natural relationship with search engines. Since blogs are natural search engine magnets, the search engine spiders will visit your blog often if they detect an update from it. In addition, the content of your blog doesn't have to wait for months before getting into search engine result pages but instead, your content will be displayed in a matter of hours or days. It is important to know how much the search engine can do for your blog. Blogs should be frequently updated to allow the search engine spider to visit you often, since they are normally programmed to visit your blog as often as you publish fresh contents. - Reasons Why Blogs Rank Well in Search Results Firstly, blogs are designed to meet the demands for search traffic and search engines. Blogs are also highly significant in their niches and are considered as the best sources of the most up-to-date information online. More so, blogs can be keyword optimized. Keyword optimization helps blogs achieve high rankings in search engine results. Additionally, wisely distributing the keywords evenly on the content can also help your blog rank easily on search engine results. Compared to websites, blogs are also text-rich publishing tools. This only means that the code used by blogs is light weight. This makes your blog’s content highly visible to search engines. Search engine spiders can visit your blog frequently and crawl over your content faster because of greater clarity. This clarity provides a vivid interpretation of what the content of your blog is all about Make sure you look for your next issue soon. We will be talking about some effective tips that you can use to drive more traffic to your blog. "your name here" "your email address" "your URL here" -------------------------------------------------------- Message # 9 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about search engine marketing for your blog. In this issue we are going to go over some of the best tips for driving traffic to your blog. As we have discussed before blogging is very effective in attracting large volumes of traffic. However, if you really want to drive huge volumes of traffic to your blog, you will need to do more than just blogging. Today I am going to share a few tips that you can use to drive more traffic to your blog. 1. Create high quality content that is rich with your keywords and phrases. This brings two main benefits. First, high quality and useful content will keep your website’s visitors interested and they will visit your blog on a regular basis and will buy the products you sell on your website. Second, fresh content with your key words will improve your search engine ranking which brings traffic to your blog and website. 2. Optimize your titles for search engines is also an effective way of driving traffic to your website. You will need to optimize your blogs titles and use all the keywords or phrases which people use while looking for information on the internet. This will make your website visible on search engines, and your website will also rank high for all your keywords, driving traffic to your website. 3. Use email marketing with your blog. This is an effective way of bringing readers back to your blog as well as to create a list. Having your own list is important because you can sell your products and services to your list. By using an auto responder, you can send emails to your list about updates to your blog, hence driving traffic to your blog. 4. Social book marking is yet another powerful way to drive traffic to your blog. If you rank high on some of the most popular social book marking sites, you can drive large volumes of traffic to your website. 5. RSS feeds are another method that you can use to keep people coming back to your blog because after people subscribe to read your RSS feed, they will get updates continuously. This means that you will be bringing readers back to your blog every time you make a new blog post. 6. You can use some of your blog posts and covert them into articles. All you have to do is to add more content to your blog posts if necessary, add a catchy article heading and convert it into an article. Writing and submitting articles is one of the most excellent strategies for traffic generation. By implementing just a few of these strategies you can significantly increase the volume of traffic to your website and blog. Make sure you look for your next issue soon. We will be talking about the benefits of hosting your blog on your own domain. "your name here" "your email address" "your URL here" -------------------------------------------------------- Message # 10 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about how to drive more traffic to your blog. In this issue we are going to talk about the benefits of hosting your blog on your own domain. Most Internet marketers understand the immense benefits of hosting their blogs on their own domain. Especially if you are serious about wanting to earn money from your blog, then you will need to set up a blog and host it on your domain. For instance, if you have a blog hosted on your domain, you have control over everything about your blog. You can have your own layout and design for your blog, which means you can have a blog that matches your website logo. You can make your blog as unique as you want. This gives you an edge against other competing blogs in the same niche which may have similar layouts. You also have complete freedom to do anything you want with your blog by controlling and adding any features that will enhance it. Having your blog on your domain also makes it easier for people to remember your blog and how to find it! Hosting your blog on your domain means that you can develop and promote your own brand using your blog. You can make your blog headings similar to your website. In terms of search engine optimization (SEO) and advertising, this is very important because you will be advertising and optimizing your own domain and your own brand. SEO is also effective to do with your own domain name that includes your keywords. This will increase your blog’s visibility on search engines. You will also have added security. This means that you don’t have to worry about losing your information or getting locked out of your account as with hosting your blog on someone else's domain. This will also help you present a more professional image as well, by having your online business logo on your blog. This again gives you ad edge against other competing website or blogs. Based on the advantages we have discussed today, if you are serious about your online business and your blog, you may want to consider hosting your blog on your own domain. Make sure you look for your next issue soon. We will be talking about using PLR (private label rights) products to boost your blogging results. See you next time, "your name here" "your email address" "your URL here" ----------------------------------------------------------------- Message # 11 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about the benefits of hosting your blog on your own domain. In this issue we are going to talk about using PLR (private label rights) products to boost your blogging results. As we well know blogging requires you to produce a lot of content on a regular basis. If you don't have the fund or desire to hire a professional ghostwriter to create your content, then it means you will need to spend a lot of time writing your own posts. PLR articles and ebooks are very popular and easy to come by, and they can help you to quickly add content to your blog. All you have to do is to look for PLR content that relates to your niche, break that content into smaller pieces and customize it to make it unique. Remember that for search engines to index your blog and drive traffic to your blog, you need to have unique information. After you have customized this content, put it into blog posts. This process will make it easy and quick for you to generate content for your website. Another method is to take the PLR articles and e-books, customize them into your own e- books and make them available on your blog for free. This will make your blog very informative and helpful, which will make your visitors want to bookmark your blog and visit it on a regular basis. These regular customers will generate you some sales as they are likely to buy more products from you. By using PLR content and customizing it into your own e-books and reports, you make it easy for you to create e-books or reports which you can give away on your blog. Writing e-books from scratch can cost you a lot of money or take a lot of time. PLR articles and e-books make it easy for you create your own products that you can post on your blog for your visitors to read. To attract traffic to your blog, you can compile PLR content into special reports, make them unique and give them away to your list. In these reports, you can add the links to your blog. This can be very powerful because on your blog you will be selling more of your own products or affiliate products. Using this approach can help you sell new products to your list on a regular basis. These tips can help you use PLR content to increase the power of your blogging. PLR content that you can quickly customize means that you can generate content for your blog very quickly. PLR content is also fairly cheap. The more unique and fresh content you have on your blog, the more traffic you drive you to blog. Make sure you look for your next issue soon. We will be talking about blogging for your business. "your name here" "your email address" "your URL here" ----------------------------------------------------- Message # 12 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about using PLR products to boost your blogging results. In this issue we are going to talk more about blogging for your business. When you are ready to start blogging for your business it's important that you take certain elements into consideration. Today we are going to go over a few ideas that you can use so that your blog will be wildly successful. Idea #1 - Product or Service Features and Benefits Enthusiastically describe the features of the product or service that you are selling or offering. Be detailed about it. Highlight its strong points or benefits. You must be realistic as well. Point out some of its weaknesses, if any, in the form of warning. Your approach or tone should also be based on the nature of the products or services that you are promoting. If you are selling computer hardware and peripherals, for example, your approach should be more formal or professional. If your product is women's apparel, on the other hand, you can be more conversational and more candid about it. Idea # 2 - Announcements These can include the launching of a new product or upcoming promos that your customers should watch out for. These are helpful as they will trigger product interests and excitement, which can be passed to other potential customers by word of mouth. You must be creative so that your customers will be enticed to watch out for your upcoming products and promos. All these will surely contribute to the success of your blogging for business endeavor. Idea # 3 - Tutorials You can offer tutorials that are related to the operation or functionality of your product or service. If your business is related to cars, for instance, you can upload videos demonstrating some "do-it-yourself" techniques to help customers perform simple repairs on such problems as car dents and scratches. If you're selling cookware, you can include tutorials on gourmet cooking. Your customers will even be happier if they can easily retrieve such tutorials from your blog in case they will need it in the future. Idea # 4 - Related News If your business is sportswear, your target market segment will surely be delighted to read some news about their favorite basketball players. If you're selling computers, you can feature the latest computer software in your blog. This will make your blog more interesting and more useful to visitors. Idea # 5 - Related Tips Customers will surely appreciate it if you can include some practical tips that are related to the product or service that you are promoting. If you are engaged in a hotel business, for example, you can give tips on how to travel safely. If your business is health supplements, you can give tips on how to have a healthy body. Idea # 6 - Testimonials from Satisfied Customers You can do this creatively to show how your service or product has helped others solve their problems. If your business is car supplies, for instance, you can share testimonials of customers who were able to successfully eliminate recurring engine troubles by using the engine fluid that is included in your product line-up. Idea # 7 - Feedback Section Encourage your customers to leave feedback or comments. Your willingness to receive feedback from customers, whether positive or negative, will convey your sincerity and concern for them. Use their comments to further improve your products or services or to provide more customer services in the form of warranties or after-sale offers. These are few content ideas that your existing or prospective customers might like to see on your blog. These will further motivate them to try your product or to continue patronizing them. When blogging for your business is done the right way, you can expect to and increase in customer loyalty and profits! Make sure you look for your next issue soon. We will be talking about knowing the right target market for your blog and your business. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 13 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about blogging for your business. In this issue we are going to talk about knowing the right target market for your blog and your business. You may have already started blogging for your business and created a business blog with a carefully chosen theme. But, because it's a business blog, it's important that you first consider your target audience before proceeding with the series of content that you would like to post. Without proper consideration, you might miss the real purpose of your blog, which is to catch the attention of your prospective customers. Web surfers are very diverse and they have different backgrounds, preferences, and lifestyle. Therefore, market segmentation is very important. Your target market will depend on the products or services that you are selling, and you better know your products very well. It is your products that determine the demographic profile of your customers. Before conceptualizing the theme of your blog, it would be better if you have a definite profile of your ideal customer in mind. This profile will represent your target market segment. The basic demographic profile includes age, gender, and social or economic status. The categories under each profile are as follows: Age. Does your target market consist of children, teenagers, adults, or senior citizens? Gender. Are your target customers male or female? Economic Status. Do they belong in low income, middle income, affluent, or rich group? Location or address. These profile or sets of traits should match the characteristics or features of the products or services that you are offering. Remember, however, that these classifications are still relatively broad and apply only to basic commodities where product differentiation by consumers is still not so distinct. Examples are medicines or medical services, foods, educational services, and others. For stricter market segmentation, you can differentiate your target markets or narrow them further according to customer temperaments, needs, goals, and fears. Specifically, you can distinguish them according to: Needs – sense of accomplishments, sense of belonging, self actualization Goals – productivity, efficiency, savings, safety Temperaments – serious, happy go lucky, complacent Fears – old age, poverty, ill health, rejection There are still more categories to further narrow your market segment such as educational attainment, lifestyle, mind set, family size, political views, etc. These are relevant if the products or services that you are offering are highly specialized or customized such as travel or vacation packages, luxury cars, high tech gadgets, and other. Having a clear picture of the common characteristics of your target market when blogging for business will help you decide what theme or blog design to use, the appropriate mode or tone of your article, and the right web graphics that you need to include. These details may overwhelm you at first. But, you should realize that your purpose for blogging is to attract web users who are most likely to use your products or services and then influence them to make a purchase. Bear in mind as well that customers are more discriminating than ever before, especially if the products are higher priced. They scrutinize every detail and compare products with competing brands. So to make your blog more effective, know your products well and create a profile of your target market based on the characteristics and features of your them. Then, post blog content that will appeal to your target market. Remember, your business blog is meant to generate sales. Keep your focus so you will not waste your time and effort when blogging for your business. Make sure you look for your next issue soon. We are going to go over some more of the advantages of blogging for your business. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 14 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about knowing the target market for your business blog. In this issue we are going to go over some more of the advantages of blogging for your business. While there many advantages to blogging for your business, the ultimate benefit is bringing in a high volume of traffic and building a solid, long lasting relationship with your visitors. This of course will lead to generating more profits for your business. As we have discussed before, blogging has become a significant part of doing business. And no business owner, no matter how big or small should miss out on the immense potential of doing business via blogging. One way would be to simply start blogging by creating and using your own blogs and eventually be able to promote and sell your products and services to thousand of site visitors per day. And in the event that you already have a popular blog site, you will surely get countless of visitors each day. - A Free Advertising Tool So, who says blogging doesn't offer any advantage for business when it presents itself as a free tool for promoting your business, product or service? Truly, technology has gone a long way and with the modern trend of using blogs, more and more companies have started to create their own blogs so that they can openly share news about the quality of their products and services. Respond To Customer Needs Business owners or companies may also use blogging to serve as catalogs that will be linked on the internet and would then be connected to various websites centered around the same topic. With this, the frequently asked questions of new clients will be effectively answered through the blog content, which may also be an ideal way to introduce new products or new features of an old product or service. - A Marketing Tool For Displaying Coupons You may not have noticed, but more and more companies have started to use their official blog as a venue for displaying online promotions such as coupons as well as for announcing winners of previous promotions. Clearly, blogging and business go well together. However, emphasis should be put on quality blogging because a blog will never bring benefits to the business unless it is a blog of quality content. - Setting Up Is Easy Another advantage of blogging for business is that it is so simple and easy to set up. Not to mention that it is very inexpensive. That is why it is so difficult to understand why there are some businesses that haven't realized the importance of creating their own blogs. Even if you are technologically newbie it is possible to set up your own blog in a very short amount of time. All you need to do is have a software application installed on your website, adjust the settings and you will have your own blog to use for branding and promoting your business! - Customer Access To Company Information Whatever type of blogs your company may keep, there is one obvious benefit of blogging for your business, and that is it allows for customers to have access on bits and pieces of information pertaining to product changes or new product launches as well as the latest promotions or offers of the company. Using a blog is much easier to maintain than a print or electronic newsletters. And what's more, there is a more immediate and regular contact between the business and the customers since blogs can easily be updated from each end. Make sure you look for your next issue soon. We are going to talk about increasing your business value through blogging. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 15 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about the advantages of blogging for your business. In this issue we are going to talk about increasing your business value through blogging. Since the introduction of blogging over a decade ago it has become an indispensable tool for many business owners and companies as far as advertising and marketing are concerned. But it should be noted that blogging will only bring value and desired benefits to any business if it is done in a very well-calculated style of business blogging. - Good Business Blogging There is no doubt that good business blogging can definitely increase your business value by bringing you a loyal of customers base and at the same time help you build trust with potential customers. However, if the blogging isn't done correctly for your business it can be extremely destructive. That is why it's very important to always think of blogging as an integral and indispensable part of your business that needs to be focused on at all times. Here are a few helpful tips you may want to consider when setting up a blog for your business. - Take Good Care Of Your Customers Take care of your readers as if they are old and loyal customers. Make it a point that you reply to every comment and email promptly and courteously. If you have to do some research to give them answers that will satisfy them, then by all means, do so. And ensure that you make your blog site a venue that is high in spirits and totally creative. - Edit Before Posting Before posting what you wrote on your blog, make sure that it is perfectly written in terms of grammar, spelling and spontaneity This way, you will appear sharp and professional to your potential customers which will surely reap the benefits of credibility and loyalty in the future. Make your blogs a little bit more of a formal writing because the more informal you write, the less professional your business will appear. It would be downright embarrassing to be re-posting each time you publish because you were too careless as not to edit before publishing them. - Add A Personal Touch To Your Blogs Make sure that you furnish your information in a clear and concise manner at all times. Do not forget to put sub-headings as they will make your posts more searchable. Also, always highlight your keywords and key phrases bold and put paragraph breaks frequently. Doing all these will surely make your blogging come across as professional and will therefore allow busy customers to browse through and get the gist of your posts without having to read the whole writing anymore. - Be Personal But Not Too Personal Sometimes it's nice to make your business blog an interesting venue for stories that can project a friendly and cheerful spirit for your business. However, it doesn't only have to be humorous and fascinating, but it also have to be appropriate to your blog's topic. Be personal by infusing a little bit of yourself into your writing will help establish a personal relationship with your customers. And in doing so, you will be able to build a sense of trust between you as business owner and your clients which will eventually translate to good business. Make sure you look for your next issue soon. We are going to talk about the top five qualities of a successful blogger. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 16 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about increasing your business value through blogging. In this issue we are going to talk about the top five qualities of a successful blogger. If you want your blog that drives massive volumes of traffic to your website, there are certain qualities that you should have. Outlined in this issue are the qualities which you must have if you want to be a successful blogger. 1. A serious blogger is hardworking. As you well know, you need to write content for your blog regularly. This means that you will need to do some writing, which requires some effort. You can’t generate huge volumes of traffic to your blog and website if you are lazy and are not prepared to spend some time writing your content. If you have some funds, you can hire a ghostwriter to write your blog content. One way or another, some effort or resources are required to prepare your blog content. 2. A successful blogger is resourceful and full of ideas. It is important for your blog to be captivating, useful and interesting so that you have regular visitors as well as new visitors. You must therefore think about ways of making your blog unique and appealing to your visitors. Think about the needs and interests of people in your niche and identify what your visitors would like to see on your blog. 3.A successful blogger looks for all the opportunities to make money from the blog. There are many ways through which you can make money on your blog. You can sell your own products and services, you can sell affiliate products and you can sell some advertising space. If your blog gets high volume of traffic, you can make a lot of money with your blog. 4. A serious blogger looks for ways to drive traffic to the website. You can exchange traffic with other blogs and websites in the same niche. This is particularly effective if these websites have high popularity rank as this will in turn help to increase your blog and website ranking. 5.A successful blogger never gives up. It takes time and effort to drive traffic to your blog or website and start making some sales. Consistent blogging is therefore essential. Never give up. If you have these five qualities you can be a successful blogger, generate high volumes of traffic and make huge online profits. Make sure you look for your next issue soon. We are going talk about the best tools for setting up a successful business blog. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 17 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about the top five qualities of a successful blogger. In this issue we are going talk about some of the best ways to get traffic to your blog. Blogging for your business doesn't have to be stiff and formal. Instead it should be a venue for providing helpful information and staying connected to you prospects and customers. Keeping your blog filled with great ideas, innovative promotions and news about your products and services is crucial to attracting large amounts of traffic to your blog. The key in getting traffic is to come up with an effective strategy that will make people take notice of your blog. There are a few things that you need to consider with regards to generating traffic to your blog and these are not that different from planning a strategy for a regular website. The only exception is that blogs can generate traffic a lot faster. As we have discussed before, the thing that you need to consider first is your target audience and where exactly you are going to generate your blog’s traffic. - The Content As you well know the content of your blog is very important. It is the reason why people visit your blog. It is very important to make your blog informative and interesting. The content should also be relevant and of high value to your audience. Find out what your audience wants and provide them with it through your content. The content is especially important if you are planning on generating sales from your blog. First of all you must become a trust worthy and credible source of information prospective customers. Blogs are an excellent medium for sales since they allow you to connect and converse through the use of the content. You must realize that without a great content, your blog cannot fully achieve power and leverage against others. In order to gain a loyal audience for your content, remember to publish content frequently. Don't criticize others if you do not have facts to support your claim and references for those facts. If you do criticize, do it in an objective non- personal manner. Make sure that the entry you are about to publish is meaningful and of high-value. Lastly, be yourself. This will help your audience relate to you. Just be careful not reveal any private information. - Next The Ping Some bloggers go the extra mile to ping and don't solely rely on the blog software pings to do the job. A blog's ping function is to update the servers for the purpose of announcing your new content updates to search engines and blog directories. They in turn crawl your blog for the latest updates and add them to their directories. This ping action is the reason why your blog’s content gets into search engines more quickly than that of a regular website. Pings make blogs excellent search engine optimization tools. There are even instances where it only takes a day before your content gets listed into search engines. Most blog platforms come with the ping function turned on, but to be sure look inside your blogs dashboard or control panel and make sure that it is turned on, so that every time you post the software ping automatically. - RSS Feeds RSS feeds are also very important. Not only will you be able to publish your content within a short duration but also replicate your content through the use of your RSS feed. Nowadays, the flow of your content is real-time and the RSS allows you to show your content to a wider audience. There are several ways to promote your blog. Just keep in mind that there is no strategy for quick money when it comes to profitable blogging. It requires dedication, time, a strategy for the content and patience before the cash starts flowing in. Make sure you look for your next issue soon. We are going to talk about boosting sales with your blog. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 18 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about some of the best ways to get traffic to your blog. In this issue we are going to talk about boosting sales with your blog. As we have discussed before professional blogs are created to earn income by posting ads and writing articles to promote certain products or services for a fee. Meanwhile, business blogs are created for the purpose of promoting the products or services sold by the blog owner. Blogging for business has become the new trend among businessmen today. After all a blog is more convenient to use than a regular website. Other than its cost efficiency, it is also easier to manage. You can easily make all of its content appear in the main page, unlike with websites where you may have to deal with different pages. Your posts can contain texts, photos, graphics, and videos. Entries appear chronologically, usually with the latest occupying the topmost area. Plus, blogs can also be easily updated. If you are into blogging for business, the following are some features that you must be familiar with other than content: - Archive A blog archive is a collection of old posts which are usually grouped by week or month. The archive is usually located in the blog's sidebar or near the header, somewhere that will facilitate easy access to old posts. - Categories Related blog entries can be grouped into categories such as products, promos, services, and others. This will facilitate easy access of visitors to those entries that catch their interest. - Blogroll This is a list of blogs that you like or follow, located in your blog's sidebar or below for easy access. You can include your other blog sites in your blogroll so that your blog viewers can link to them easily. If your business is flower arrangements and you're also selling gardening supplies, for example, you can place a link to your gardening supplies blog in the blogroll of your flower arrangement page. Blogrolls are great traffic generator. If you are included in the blogroll of other sites and blogs, your site will get a greater exposure. Site visitor can easily click on your link and arrive on your site. And if your blog has many incoming links from other high quality blogs, it will rank higher in search engines. - Comments Another feature that you can include in your blog is the section for comments. Your blog visitors can easily leave comments on every article you post, to which you respond accordingly. If you diligently post interesting entries, respond to all your comments, and regularly visit other related blogs and correspondingly leave comments, you can eventually form a blog-based community. This can greatly bring more traffic to your blog The primary purpose of all these features is to facilitate easy browsing of your blog as well as to boost traffic, thereby increasing the exposure of your products and services, which can be converted into sales. All these can make your blogging a big success. Make sure you look for your next issue soon. We are going to switch gears a little and talk about photo blogging. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 19 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about we are going to talk about boosting sales with your blog. In this issue we are going to talk a little bit about photo blogging. Many people feel that photo blogging is the most exciting kind of blogging that exists. Building and maintaining a photo blog is no more difficult than creating and updating a text-based blog, and many people feel that the internet's high speed, full-color technology reaches the pinnacle of its appeal with the transmission of images. Posting photographs in a blog format on a daily, weekly, or occasional basis is a great way to express yourself while reaching viewers in an emotionally charged and aesthetically engaging way, and surfing photo blogs can help you to get a whole new perspective on the world in which we live. Many people who run image blogs are photographers by trade, but photo blogging is also very popular among hobbyists and amateur shutterbugs. To be certain, a lot of the most popular photo blogs have gained attention because the pictures on them are of the highest artistic caliber, and a lot of the people who run these striking blogs are graduates of prestigious art schools and have impressive professional portfolios. However, some of the most well known and most often visited photo blogs are as notable for their concepts as for the pictures themselves. Certain photo blogs, like the popular "Cute Overload" which features picture after picture of adorable animals, are more about the thematic content of the pictures than they are about the style in which the snapshots are taken. The fact that photo blogs range from forums to display the work of highly skilled artisans to playful collections of curiosities shows that photo blogging is a truly diverse form. The fact that photo blogs are so easy to build and to update makes this kind of visual communication very democratic, and enables people at all skill levels to become a part of the global conversation about the nature and value of photography today. Whether you are an artist or hobbyist, who wants to create a photo blog, or whether you are just somebody who enjoys learning about new places and things, spending some time looking at the most popular photography blogs on the internet can be a very rewarding endeavor. You can travel to another place or another time by seeing pictures of faraway locations and long-gone eras. You can see your own neighborhood with fresh eyes by discover how local artists have photographed the town or city in which you live. Photo blogging allows people to communicate all of these things and more, which makes it a very exciting part of the modern blogosphere. If the best thing about web technology is that it allows people to reach each other in a very personal way from across great distances, then in many ways photo blogs are the most successful kind of web sites. Make sure you look for your next issue soon. We are going to go over some of the pros and cons of starting a video blog. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 20 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about the fun of photo blogging. In this issue we are going to go over some of the pros and cons of starting a video blog. Video blogging has a lot of advantages over text-based blogging, and it is little wonder that this new technology is catching on at a rapid pace. Video blogs are very effective at grabbing the attention of web surfers, and people are much more likely to become excited about the dynamic content of a video blog than they are about a written post. It only stands to reason that the more enthusiastic viewers are about a blog, the quicker the word of mouth spreads, and the more traffic the site will get. Of course, there are plenty of disadvantages to video blogging as well. Hosting a video blog requires quite a bit of server space, which can make it a little tougher to get started. It takes more time to process and upload a video file than it does to dash off a quick bit of text, which means that running and updating a video blog can be quite a bit of work. In addition, web surfers sometimes grow frustrated with the slow loading times of the files on many video blogs. Whether you opt for a video blog or not depends on what kind of subject matter you want to cover, and how much time you can devote to video blogging. Before you decide to pursue a video blog, consider if there is an easier way for you to get your message across. Make sure you look for your next issue soon. We are going to talk about mobile blogging. The wave of the future! "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 21 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about some of the pros and cons of starting a video blog. In this issue we are going to talk about mobile blogging. The wave of the future! Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that they enjoy being able to make frequent updates and posts that keep all of their visitors up to speed with current situations. Mobile blogs, or "moblogs," take this to the extreme by allowing users to post things literally as they happen. This new wave of moblogs and mobloggers keep web surfers up to date with good and bad events of importance as they occur all over the world, helping to make international communication faster and more accurate. Many people feel that the limitations of blogging have a lot to do with geography. Until recently a blog could only be as current as the time it took you to run home and boot up your computer in order to post an update. However, mobile blogging marks the beginning of an thrilling new era when web-based communication can happen spontaneously from any location. Moblogging devices mean that there is almost nowhere on the planet that remains off-limits for bloggers. Mobile blogging is still in its infancy because the technology that makes it possible has only recently hit the global market. The first moblog technology became available over a decade ago, but it is only the past two or three years that mobile web devices have become user-friendly enough to appeal to most consumers. As camera phones and other mobile technology become more popular, more and more bloggers are getting away from their desks and are hitting the streets. Moblogging is becoming much more widespread that it was even a few months ago, and mobloggers are quickly attracting a lot of attention with the blogging community. It is not yet clear whether moblogs will become the dominant kinds of blogs in the years to come, but the current trend seems to imply that moblogs are here to stay. Mobile devices make it possible to blog from the sites where current events are unfolding, which is one of the reasons why mobile blogging has so much thrilling potential to revolutionize the blogosphere. A moblogger with a camera phone can post blog entries from, say, the foot of the podium at a presidential speech, or from the stands during the final moments of the world series. This enables bloggers to experience the same real time thrills that live television coverage provides, but in a more democratic medium. The combination of mobility and individual control that moblogging provides certainly places mobloggers on the cutting edge of today's communications technology, and it is hard to imagine that the number and prestige of moblogs will not continue to grow in the coming years. Make sure you look for your next issue soon. We are going to talk a little bit about corporate blogging. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 22 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about mobile blogging. In this issue we are going to talk a little bit about corporate blogging. As we well know, blogs are massive resources of information from both inside and outside companies. Businessmen thrive in the world of blogging because they know how and where to find and share information while protecting their own success secrets at the same time. Corporate blogging is a relatively new idea, and the jury is still out on whether it will succeed. This controversial marketing tool may be the beginning of a new kind of advertising strategy, or it may fizzle out in a matter of months. Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not related to the product or service that the company provides. Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream. Let's take a closer look at; - Fake Blogs Several, if not all, companies are eager to establish one-on-one links with their consumers, though they are often hesitant to venture in the world of blogging. As a result, they set up fake blogs. Fake blogs are those that are created by marketing departments of the company in order to promote a product, brand or service using a fake name or character. These kinds of blogs are risky since several bloggers who are passionate about what they do view them as an insult to the blogging community and no one can deny the fact that these blogs are very visible to the public. Although there are no rules prohibiting a company from making pseudo-blogs, the subject of creating one is always welcome. Always keep in mind that you can choose to create fake blogs but remember all the risks involved. - Blog Tracking Tracking blogs is one of the easiest and most important tips to remember. Firstly, the company can look around online and search for the most influential blogger who writes about their products or services. Remember to read the blogger’s updates everyday and perform an automated tracking of discussions. Tracking blogs is important because even those postings from small- time bloggers can be selected by search engines, strengthened by a well-known blogger and ultimately hit the mainstream. - Public Relations Blogs have the ability to break down barriers between the company and its customers. It is important for businesses to take that into consideration and adjust. There are several companies that start blog in order to attain customer loyalty and address the customers concerns and comments. Relating to the customers is a vital factor in the survival of a business. Knowing what the customers think about the products or services can help enhance the company’s services. The simple fact is that many companies are looking for ways to capitalize on the blogging trend, and many of these corporations have determined that a great way to ride the blogging wave is to keep a blog on their corporate website. These blogs are often created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself. Some bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, watching the evolution of corporate blogs and whether they survive and proliferate or fail and disappear promises to provide some interesting insight into today's consumers. Make sure you look for your next issue soon. We are going to talk more about choosing the right blogging platform for your needs. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 23 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked a little bit about corporate blogging. In this issue we are going to talk more about choosing the right blogging platform for your needs. Choosing which blogging platform to use is one of the most important decisions that you can make as a blogger. The right platform can make blogging a breeze, and the wrong platform can make blogging a chore. Because the program that you use to blog with is such a powerful part of your blogging experience, it is well worth putting in the time to find a platform that provides your ideal balance between a user- friendly interface and a flexible framework that allows you to make your blog look and feel unique. Finding the right platform isn't always easy, but with a little bit of contemplation and a little bit of research, you will be on your way to finding the perfect blogging platform. Deciding what your priorities are in terms of ease of use versus customization. Most highly customizable blogging platforms, like moveable type, are a bit more difficult to use than very automated platforms like wordpress. If you are new to blogs and to internet technology, you might want to sacrifice the ability to create a custom background design or to integrate a unique font into your template in order to find a program that will be easy for you to use. On the other hand, if you are a veteran web designer with knowledge of html or javascript, you will probably find the limitations of a user- friendly platform to be frustrating. There is no such thing as a blogging platform that is objectively the best platform, because every blogger has unique needs. The blogging movement is very much about individuality, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. This diversity is a good thing, because it means that you will almost certainly be able to find a program that suits your level of technical aptitude. However, the fact that no two bloggers need the same thing from a blogging platform can make your search for the right platform a bit tricky. When you are reading reviews of different platforms, try to keep your priorities in mind and do your best to take into account the position that the reviewer is coming from. For example, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger. Just keep in mind that there is no such thing as the perfect platform for everybody, so instead of looking for the "best" platform, look for the best platform for your specific criteria. Make sure you look for your next issue soon. We are going to go over some simple tips that you can use to increase the search engine ranking for your blog. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 24 subject line: All About Blogging Online Hello "autoresponder code here", In the last issue we talked about choosing the right blogging platform for your needs. In this issue we are going to go over some simple tips that you can use to increase the search engine ranking for your blog. If you really want to succeed in internet marketing and increase your online profits through blogging, then you need to follow these tips that will help you to make your blogging a success. Several factors determine how powerful your blogging can be in improving your search engine position. As we have discussed many times before, blogs get picked up by search engines quickly, but you need to make sure that your blog is optimized for search engines. 1. First, your blog title and URL structure must be just right! Your URL must be search engine friendly and user friendly. Your blog URL must be short and concise. It is also important for the name of your blog URL to be related to your online business niche. 2. Blog everyday! This is the most important tip. Powerful blogs that attract large volumes of traffic and bring results are those that are updated regularly. Search engines will pick up the new content and this will increase your ranking on search engines. 3. Categorize the content on your blog, making sure that you use your keywords, as this will increase the search engine ranking of your blog and website. If your website blog is about starting a home business, you can have categories like “home business opportunities”, “home business tips for success”, “secrets for making money online” and “make money online examples”. Be creative and have interesting categories for your blog. Using various keywords for your niche improves your search engine ranking for all these keywords. 4. You must tag your content. If you want your blog posts to get high visibility and exposure, it is important that you tag your content. You can do this by using pre-installed plug-ins in your blog script. 5. Ping every time you add new content to your site. Whenever you add new blog posts, ping your blog to alert search engines that you have added new content on your site. 6. Submit your blog to blog directories and niche directories. This will help you to get traffic directed from these directories and also create one way links to your site from these directories. All this increase your search engine position. When you use the tips that we have discussed today you will be able to quickly boost the power of your blogging and improve your position in search engines. Make sure you look for your next issue soon. "your name here" "your email address" "your URL here" --------------------------------------------------------------------- Message # 25 Use this as a template for even more issues subject line: Hello "autoresponder code here", In the last issue we talked about ...................... In this issue let's go over .................. >>>>>>>Add in your content here<<<<<< Make sure you look for your next issue soon. "your name here" "your email address" "your URL here" ========================================== Legal Notice The Publisher has strived to be as accurate and complete as possible in the creation of this newsletter, notwithstanding the fact that he doesn't warrant or represent at any time that the content within are accurate due to the rapidly changing nature of the Internet. The Publisher will not be responsible for any losses or damages of any kind incurred by the reader whether directly or indirectly arising from the use of the information found in this course. 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