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B120 AOU Assessment and TMAs - O

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					                   B120 AOU: Assessment and TMAs




                     Faculty of Business Studies
              B120: An Introduction to Business Studies
                              First Semester 09/010

                           TMA 02 COVER FORM
Branch:
Part (I): STUDENT INFORMATION (to be completed by student)
1. Name: Tawfiq M. Al-Shatnawi                   2. Registration No: 080529
3. Section No:               4. Tel. : 077324820             5. E-mail: tshatnawi@yahoo.com
 I confirm that the work presented here is my own and that copied data is well referenced.
Student's signature:

Part (II): TUTOR'S REMARKS (to be completed by tutor)
Tutor name:                                        Signature:
Date TMA received:                                 Date returned:
TUTOR'S REMARKS:




 Mark                                       STUDENT MARK
Allocated
to TMA
            For content : a       Marks deducted for lang. & communication         Earned
15 points   maximum of 12         errors: a maximum of 3 points                    Mark
            points




John C Jackson: B120 Course Chair - AOU                                             Page 1
                 B120 AOU: Assessment and TMAs

B120
TMA 02
Cut off Date: 26 December 2009

[100 marks]
Word limit: 1000 words

TMA02 requires you to write a structured essay in which you give an example of
where you have come into contact with marketing and explain this example in
terms of course concepts. The essay is structured in the sense that there are four
parts to the question to answer.

Write a structured essay of no more than 1000 words, in which you discuss the
following. Please read the guidance notes below very carefully before attempting
the essay.

Part 1 (marks = 16)
Describe a situation where you personally have come into contact with marketing
in some shape or form

        Once I went with a friend to buy a well known ascent, the salesman
met us at the door welcoming us in with a very nice smile, then he asked
what our demand is and he showed us several types of scents. I wanted a
very well known scent with a fantastic smell so he showed me JACAMO
scent for men which was fantastic as I wanted, I took it right away. But my
friend wanted an other type he heard about, it was cheap and he wanted to
try it so he bought it.

Part 2 (marks = 40)
Analyse the situation you have described above, using concepts from any two
study Sessions from Book 4

      As we see here the store that we visited had done some survey
about what customers want he provided some types of perfumes that has a
very high quality, a very big name and a well known brand too.
On the other hand the store had seen that there will be some customers
that prefer cheaper types of perfumes so it supplied all kind of customers
with what they want. (Product Orientation)

        Publicity is the best way a customer can use to communicate with
consumers using televisions radios the internet has the best effect on
peoples and leads to convincing the that this the best product ever, I've
seen many commercials about the scent I wanted that made me very eager
to try it and I did. (Marketing Communication)


John C Jackson: B120 Course Chair - AOU                                    Page 2
                 B120 AOU: Assessment and TMAs



Part 3 (marks = 20)
Discuss the ethical implications of the marketing situation you have described
above.

      There are a lot of ethical implications of the situation mentioned
above like when I bought the scent the salesman could convince me that
an other type is batter and its original and I bought it and when arrive home
I discovered that it was fake and made in one of south east Asia. Or the
salesman took advantage of the situation and asked for a higher price
especially if he knew that am paying whatever he asks for it.



Part 4 (marks = 24)
Discuss what marketers of a product or service relating to the situation you have
described above could learn from your description and analysis in parts 1 – 3.


       The marketers of any product in any firm should always have a smile
on their faces, show the costumers what they want to see or try. May be
offering some new items but not forcing them to buy. They shouldn’t
swear or lie a bout the product, in fact they should show the costumers
every advantage and disadvantage of it, and they may try to build a
relationship with the costumer for future sales.




John C Jackson: B120 Course Chair - AOU                                   Page 3
                  B120 AOU: Assessment and TMAs

Marketing Orientation:

Anja Schaefer, 2006, an introduction to marketing in business, marketing
orientation, Session 1 page 8.



Marketing segmentations:

Anja Schaefer, 2006, an introduction to marketing in business, marketing
segmentations, Session 1 page 15.



The micro-environment:

Anja Schaefer, 2006, an introduction to marketing in business, micro-
environment, Session 2 page 23.


The macro-environment:

Anja Schaefer, 2006, an introduction to marketing in business, macro-
environment, Session 2 page 28.


The marketing mix:

Anja Schaefer, 2006, an introduction to marketing in business, the marketing mix,
Session 4 page 47.



The marketing mix:

Anja Schaefer, 2006, an introduction to marketing in business, the marketing mix,
Session 4 page 47.



Ethical issues:

Anja Schaefer, 2006, an introduction to marketing in business, Ethical issues in
relations, Session 4 page 47.




John C Jackson: B120 Course Chair - AOU                                     Page 4

				
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