sustainable_tourism_report_suite_2011

							     SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
             DRAFT/BRIEF - REVISED AT 16 MARCH 2011




   SUSTAINABLE TOURISM REPORT SUITE 2011 ‘BE PREPARED’
 (1) Sustainable Tourism Ministers Briefing 2010/2011: 2nd year OUT NOW
All you need to know about 2010 events and their effect on sustainable tourism
         plus a guide to the movers and shakers in the global industry
                 57pp Publication date: cost £100 €120 $160
                KEY CONTRIBUTOR: Professor Geoffrey Lipman

               (2) Sustainable Destination Report 2011: NEW
Sustainable destinations will reap all the benefits of future global tourism – this
                    new report shows how, why and when.
        ca 50pp Publication date: 2 April 2011 cost £100 €120 $160
                  KEY CONTRIBUTOR: Cape Town Tourism

                 (3) Sustainable Tourism Report 2011: 9th year
The definitive and comprehensive report about global sustainable tourism from
               all aspects – both outbound and destination based.
        ca 120pp Publication date: 30 April 2011 cost £250 €300 $400

               (4) Sustainable Tourism Marketing Guide 2011:
    Great product? Without effective marketing it will die. This is simply the
      comprehensive guide to effective marketing of sustainable tourism.
         ca 50pp Publication date: 2 April 2011 cost £100 €120 $160

                  (5) Tourism & Carbon Market Guide 2011:
 Global warming is by far the biggest challenge the travel and tourism market
             has ever faced – but there are many opportunities too.
         ca 50pp Publication date: 14 May 2011 cost £100 €120 $160

            (6) SustainableTourism2011: MULTIMEDIA REPORT
  Designed to inform and engage all your stakeholders enabling you to create
             more and more relevant and winning arrangements
        ca 30pp Publication date: 18 June 2011 cost £100 €120 $160

                                PRICES/OFFERS:
              Full list price for 6 reports: £750 (€900; $1200)
         prepublication offers: bought by 31 March £400 €480 $650


      TotemTourism: Eagle House: Northend: Batheaston: BA1 7EH UK
     +441225 859766: info@totemtourism.com: www.totemtourism.com

          SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
 Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
      Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
        SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
                DRAFT/BRIEF - REVISED AT 16 MARCH 2011
                                    WHO WILL BENEFIT?

        All destinations who want to attract sustainable tourists – everywhere
        National ministries of tourism; regional and local government tourism
         officers; tourism & development NGOs
        Universities and colleges with schools of tourism and tourism courses
        Anybody working in a destination, and who want to make their enterprise
         more efficient, more potent and more profitable.
        Destination Marketing Organisations, NGOs, tour operators and travel agents,
         online travel companies, global distribution networks, hotels, resorts and
         other accommodation providers, tourism attractions, airlines, rail companies,
         shipping companies and other transportation providers.

Report subscribers and purchasers include these and more organisations:

Malaysian Tourism Promotion Board, Change for Tomorrow, Booz & Co, UNWTO,
Association of British Travel Agents, World Economic Forum, Innovation Norway,
Eihab Oman, MCI Management Center Innsbruck, Sustainable Travel International,
Mesoamerican Reef Leadership Program, Singita Africa, Ecole Hoteliere de
Lausanne, Kazakhstan Tourism, Rezidor Hotel Group, Internationale
Fachhochschule Bad Honnef , WWF, Ogilvy PR, Sustainable Side of the Street,
Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature
Conservancy, Cleaner Climate, Virgin Holidays, Micato Safaris, Hilton Hotels Corp,
Visit Britain, Visit England, Visit Scotland, Canada Tourism, Tourism Innovation
Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy,
Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of
Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith
University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales
International Business Leaders Forum, The Tourism Company, Citizen Development
Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University,
Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.

Just a few comments about the Sustainable Tourism Report: “Very useful and insightful
report would recommend” Thea Chiesa World Economic Forum.“The report is an inspiration”
Ingunn Sornes Innovation Norway “The report makes it easy to do our work” Dagmar
Schrieber Kazakhstan Tourism Association” “Totem’s Sustainable Tourism Report provides a
refreshing and no-nonsense guide to understanding sustainable tourism and how it sits
against the backdrop of global issues we face today.“ Cherie McClosker, advocate of
Phillipines Fair Trade: “I would like to tell you how much I enjoyed your report - not only was
it an excellent distillation of the current state of a rather vast domain, but it also conveyed the
confusion, urgency, and in some cases irony of our situation at this point.’.Linda Rivero of
Peace Through Travel: “Thanks for producing such a fine report. I wish you lived next door so
that we could have a really good chat!” Kate Daniel of Journeys Ahead “The opportunities are
well documented and in summary are clearly of economic benefit. The section on marketing
was up to date and fascinating.” Chris McHugo Discover Ltd “You did a great job” Henryk
Handszuk UNWTO consultant

           SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
  Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
       Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
     SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
             DRAFT/BRIEF - REVISED AT 16 MARCH 2011
(1) Sustainable Tourism Ministers Briefing 2010/2011:
ca 57pp cost £100 €120 $160 AVAILABLE NOW
KEY CONTRIBUTOR: Professor Geoffrey Lipman

Includes:
     Scenario Setting 2011
     Scenario Setting & Key Events 2010:
          o COP15/16: Air & tourism taxes; Silk Road countries; WTTC Beijing; WTM
             London: Green tourism certification; UN-WTC2010 Malaysia; UNWTO
             Ministers meetings at ITB and WTM; World Green Tourism Abu Dhabi; GSTC
             global accreditation
     Key Organisations 2010/2011:
          o 50 Key Organisations driving sustainable tourism
     Tourism and the Green Economy
          o The relevance of tourism in a carbon-reduced world
          o The opportunities for tourism as a driver of sustainable economic growth
     Focus on local governments and municipalities
          o The opportunities for sustainable tourism development at a local level
          o Local partnerships and marketing linkages
          o Local destination marketing initiatives
     Sustainable Certification 2011 the arguments explained
          o Global v local
          o Green v greenwash - accreditation
          o Awards and awarding
     Key Challenges and opportunities in Depth
          o Updates on Economy: Environment: Climate Change: Food: Energy: Water:
             Culture: Society: Security: Health
     The growing importance of tourism as an economic development mechanism
          o Sustainable development, economy and tourism
          o Green growth: tourism into the green economy
          o Tourism & SMEs
          o Social inclusion
     Sustainable tourism development in austere times SPECIAL FEATURE
          o The relevance of private sector relationships
          o The power of tourism SMEs
          o The opportunity for tourism as an integrated development mechanism
     Sustainable Transportation
          o Air v rail v car v bus v ship v networks benefits/threats
     Tourism and country branding
          o Collateral branding
          o Tourism as a brand strategy to showcase other industries
     Ministers interviews:
          o See video interviews with 10 ministers of tourism from Brazil to Sweden,
             plus 10 global tourism opinion formers.
     Country briefs:
          o 12 concise country case histories
BENEFITS:
     Rapid understanding of complex events
     Relating quickly and acting before the curve
           SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
  Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
       Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
       SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
               DRAFT/BRIEF - REVISED AT 16 MARCH 2011
       Make informed decisions & take opportunities quickly and accurately

(2) Sustainable Destination Report 2011: ca 50pp Publication date: 2 April 2011 cost
£100 €120 $160
KEY CONTRIBUTOR: Cape Town Tourism

Includes:

       Destination Scenario Setting 2011
            o The history and the future of the sustainable destination
       Key Destination challenges and opportunities
            o Updates on Economy: Environment: Climate Change: Food: Energy: Water:
               Culture: Society: Security: Health
       Marketing destinations in a time of budget restraints SPECIAL FEATURE
            o Low cost/no cost destination marketing
            o 10 ways to increase destination revenue and decrease costs
            o Innovative, effective solutions to budget cuts
       Key Issues 2011
            o Destination & provider certification; carbon neutral destinations;
               transportation; green MICE; destination built & natural environment;
               destination economic, cultural, environmental, social benefits
       Tourism Interpretation
            o Using interpretation to deliver enormous benefits throughout the creation
               marketing and delivery process
       Tourism-related destination networks to create sustainable, identifiable,
        manageable, diverse economic growth
            o Diverse, benefit-driven marketing partnerships
            o Potential destination beneficiaries/partners
            o Managing partnership benefits
       Different destinations different challenges
            o Urban destinations (towns and cities)
            o Seaside resort destinations
            o Rural area destinations
            o Protected and semi-protected area destinations
       Green Destination Branding & Marketing
            o Key issues that heighten brand value
            o Key issues that heighten brand awareness
            o Managing the brand for profitability and diverse income
            o Viniculture, agriculture, local products, slow food and tourism
       Key Organisations 2010/2011:
            o 50 Key tourism creators driving sustainable tourism to destinations
       12 Green Destination case histories
       Destination forecasts for the future

BENEFITS:

       Understand and utilize all the green benefits
       Make informed decisions about sustainable tourism benefits
       Grab all the opportunities for your destination
           SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
  Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
       Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
       SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
               DRAFT/BRIEF - REVISED AT 16 MARCH 2011
(3) Sustainable Tourism Report 2011:
ca 120pp Publication date: 30 April 2011 cost £250 €300 $400
KEY CONTRIBUTOR: TBA

Includes:

       Sustainable Tourism Scenario Setting 2011
            o Sustainable tourism today
            o History to date, current definitions
       Key challenges and opportunities
            o Updates on Economy: Environment: Climate Change: Food: Energy: Water:
               Culture: Society: Security: Health
       Sustainability in austere times –public funding challenges SPECIAL FEATURE
            o Impacts and opportunities
            o Tools, services and support for local SMEs
            o Linkages with private sector and NGOs
       Sustainable Transportation SPECIAL FEATURE
            o The vast expansion of high speed rail
            o Technological advances in the air
            o Green transport on the ground
            o Multi-functional networks are the key
       Sustainable Tourism certification
            o The benefits v the challenges – story so far
       Key Issues 2011
            o Destination & provider certification; carbon neutral destinations;
               transportation; green MICE; destination built & natural environment;
               destination economic, cultural, environmental, social benefits
       Green tourism creation branding & marketing SPECIAL FEATURE
            o The power of green to market your tourism product
            o How to get holistically green and obtain enormous benefits
       The power of the GDS to sustain tourism SPECIAL FEATURE
            o Global Distribution Systems are now in full control of world tourism – how
               did they do it and what do they want?
            o The GDS movement into sustainable tourism
       Agriculture, viniculture and tourism SPECIAL FEATURE
       Review of winners and losers 2010:
            o destinations; transportation; tour operators; GDS; accommodation;
               attractions
       Key Organisations 2010/2011:
            o Top 100 Key sustainable tourism organisations
       20 sustainable tourism case histories
            o Destinations, accommodation, transportation, agents and operators
       Forecasts to 2050
            o Certification, source markets, carbon markets, destinations

BENEFITS:
    Identify challenges and grab opportunities
    Understand the current marketplace
    Obtain KEY BENEFITS
           SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
  Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
       Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
       SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
               DRAFT/BRIEF - REVISED AT 16 MARCH 2011
       Minimise risk and expenditure
(4) Sustainable Tourism Marketing Guide 2011:
ca 50pp Publication date: 2 April 2011 cost £100 €120 $160
KEY CONTRIBUTOR: TBA

Includes:
    What is sustainable tourism?
          o Definitions, history, simple explanations
    Who benefits from sustainable tourism? Creating tourism marketing
      partnerships
          o Leveraging the relationship between tourism expenditure and your
             local enterprises to create extraordinarily powerful marketing
    Who buys sustainable tourism?
          o Market segmentation and identification for well targeted marketing
    Where sustainable tourists will come from
          o Source market analysis including BRIC countries, older markets and
             resurgent markets – identifying YOUR best opportunities
    Where sustainable tourists will go to
          o A range of new and old destinations analysed for key pointers
    What sustainable tourists will buy
          o Key tourism-product-enhancing issues to make YOUR product sexy
    How to create a sustainable tourism offer
          o Methods of creating great and effective sustainable tourism
    How and where to engage with sustainable tourists
          o The medium is often the message. Understanding just how to
             approach your target market effectively and understanding just how
             and where to place your message
    And where to get to them most cost-effectively
          o The full range of relevant marketing methodologies from BUZZ to
             Viral including, of course the social media HOW TO MAKE THEM
             WORK FOR YOU
    What to do with them when you’ve got sustainable tourists
          o It doesn’t stop when the client buys, in effective marketing, that’s
             often when the relationship really starts paying marketing dividends
BENEFITS:
    The only complete and specific guide to marketing sustainable tourism
    Engage your clients more effectively, for less cost and more marketing
      sustainability.




           SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
  Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
       Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
       SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
               DRAFT/BRIEF - REVISED AT 16 MARCH 2011
(5) Tourism & Carbon Market Guide 2011:
ca 50pp Publication date: 4 May 2011 cost £100 €120 $160
KEY CONTRIBUTOR: TBA

Includes:

       The carbon marketplace – how it works
       History to date, current definitions
           o Overview & Background
           o Vocabulary of Carbon markets
       Key Players
           o Consultants
           o Project providers
           o Carbon Offset Organisations
       Key challenges and opportunities for:
           o Destinations
           o Transportation operators
           o Tour Operators/online travel agents/distribution networks
           o Accommodation
       The carbon neutral destination
           o Destinations: The Race to Carbon Neutrality
           o The theory & mechanisms
       Carbon offsetting projects
           o History and mechanisms
           o Projects
       50 Carbon Case studies
           o Destinations
           o Transportation operators
           o Tour Operators/online travel agents/distribution networks
           o Accommodation
       Forecasts for the future

BENEFITS:
   Find the opportunity in this massive, coming challenge
   Understand the current marketplace and how the players can help you
   Minimise risk and expenditure




          SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
 Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
      Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd
       SUSTAINABLE TOURISM REPORT SUITE 2011 PREPUBLICATION
               DRAFT/BRIEF - REVISED AT 16 MARCH 2011



(6) SustainableTourism2011: MULTIMEDIA REPORT
ca 30pp Publication date: 18 June 2011 cost £100 €120 $160
KEY CONTRIBUTOR: TBA

Includes:

       How sustainable tourism works
           o Is it an oxymoron?
           o How to recognize ‘Greenwash”
           o Who benefits?
           o What are the challenges NOW?
       What they say about it
           o Watch interviews with dozens of people who are making it happen
           o Library of 100 sustainable tourism initiatives
       Case histories
           o 10 organisations that really GET IT, why?, how? what?
           o List of key global players, what they do and how you can benefit
           o Links to the winners
       Getting the benefits
           o 10 methods of engaging with sustainable tourism
           o 10 methods to market your sustainable tourism project
           o 10 methods to get sustainable tourism revenue now
       Your two critical ‘I’s with enormous benefits
           o Integration
           o Interpretation
       Forecasts for the future backcasts to the past
           o The future is it green or black?
           o What have we learnt?

BENEFITS:
   Engage your stakeholders in the movement with quality, accessible
     information
   Create informative and vibrant networks
   Get superb network PR




          SUSTAINABLE TOURISM REPORT SUITE IS SUPPORTED BY:
 Cape Town Tourism; Discover Ltd; Six Senses Resorts; ABTA; Ogilvy PR; Thomas
      Cook; Virgin Holidays; Innovation Norway; Change for Tomorrow Ltd