Experts Connection Presents Tactics to Promote Your Company Using LinkedIn and Other Social Media

					Experts Connection Presents Tactics to Promote Your Company Using LinkedIn and
Other Social Media

Social Media Expert Glenn Raines Explains How to Promote your Company through
LinkedIn and Other Social Media Channels.

NOVATO, Calif. (June 11, 2011) -- Social media has become an incredibly powerful and cost-
effecting marketing tool. To help professionals understand how to get the most from social
media, June’s Experts Connection ( webinar, ”LinkedIn
and Social Media: Make it Work to Promote Your Company,” will feature social media expert
Glenn Raines, Founder of Social Media Moves, who will explain how to align your company’s
business objectives and brand messaging with social media channels such as LinkedIn,
Twitter, and Facebook. The presentation is scheduled for Wednesday, June 22, from 4:00 -
5:30 p.m. ET, (1:00 - 2:30 p.m. PT), and is sponsored by NETSHARE®

The explosion of social media offers a host of new ways to connect with consumers and
prospects, and changes the way companies go to market. This Experts Connection webinar
will cover the latest social media marketing tactics, including repurposing your branded
content so it works within different social media, as well as how to leverage the advanced
functionalities of both the LinkedIn Profile and LinkedIn Company Page. In addition, we will
explore how to use social media platforms such as Google, Flickr, and YouTube to boost your
company’s search results, increase visibility to new prospects, and drive traffic back to your

This webinar will offer invaluable tips for companies looking to build their brand through social
media. This practical presentation will include:

- Aligning your business/brand messaging with key social media channels to attract and
engage customers.
- Leveraging both LinkedIn Profiles and Enhanced LinkedIn Company Page to promote your
- Turning your subject matter experts into effective “brand ambassadors” in social media
- Leveraging your existing investments in branded content using social media repurposing
- Enabling others to share your brand content and their social networks for exponential
- Engaging on other social media platforms (beyond LinkedIn) to boost your results and drive
- Managing your time and resources to sustain your social media efforts.

“Social media has created a new marketing channel that can be adapted to promote your
company brand,” said Katherine Simmons, CEO of NETSHARE and host of the Experts
Connection teleseminars. “As Glenn explains, a solid social media strategy requires you to
attract positive market attention rather than push your message to your target market.
LinkedIn has become the ‘go to’ network for professional connections, and Glenn’s tips and
techniques can be readily adapted to other social media channels as well. This is a great
teleseminar for anyone interested in making the most of their online footprint to attract new

The Experts Connection teleseminar series gives executives access to leading career
experts. The cost of the seminar is $60, $50 for NETSHARE members, and access is
provided via web and telephone. For more information, visit the Experts Connection online at

About Glenn Raines
Glenn Raines is the “Revealer of Value” at Social Media Moves
( where he helps companies align their business
objectives and brand strategies with social media channels for customer engagement. He
authored the ebook, Your Google Profile: Elevate Your Brand and Findability on the Web, and
leads workshops on social content marketing and personal branding. Glenn is a former
agency brand copywriter and creative director; and Vice President, Internet Business
Strategy, at Citigroup. His current clients include The Royal Bank of Scotland, where he is
leveraging the bank’s subject matter experts and branded content in social media for new
client acquisition.

NETSHARE ( is a confidential, membership based organization
dedicated to providing executives across all disciplines and industries with quality $100K plus
job lists. NETSHARE also offers networking opportunities and a community of peers for the
exchange of strategic information related to job search, professional development and best
practices. NETSHARE has been recognized by Fortune and Forbes magazines as the best
online destination for executive positions.

Annette DiSano
(415) 883-1700

Tom Woolf
Woolf Media & Marketing
(415) 259-5638

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Description: Social Media Expert Glenn Raines Explains How to Promote your Company through LinkedIn and Other Social Media Channels.