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Waitrose has reacted to the economic turmoil in the UK with a two-pronged strategy: launching a value range of staple groceries, while protecting its premium proposition by responding to the changing lifestyles of its core customers with a number of initiatives.
Aarkstore Enterprise Waitrose: A Lifestyle Recipe for Loyalty Introduction Waitrose has reacted to the economic turmoil in the UK with a two-pronged strategy: launching a value range of staple groceries, while protecting its premium proposition by responding to the changing lifestyles of its core customers with a number of initiatives. This case study examines Waitroses lifestyle alignment strategy and explains how it has successfully maintained high customer loyalty. Features and benefits * Assess if Waitrose’s customers share any characteristics with your own and uncover some initiatives to bond with them based on their values. * Glean ideas for corporate social responsibility promotions by gaining insight into how Waitrose has developed its ethical and green credentials. * Display your companys food knowledge and expertise by seeing how Waitrose promotes a shared love of food and cooking with its customers. * If partnering with Waitrose, inform your business pitches and enhance your relationship by understanding more about its strategy. Highlights Waitroses maintanance of it premium price positioning involves a strong focus on quality and freshness, and the promotion of the traceability of its products and its green and ethical credentials. It has focused on bonding with its customers through a consistent digital media strategy, local charitable initiatives, and the communication of a shared love of cooking. This success of this strategy of wider involvement with customers and alignment with their values was reflected in the results of How Britain Shops 2011 survey where Waitrose outscored the big four UK grocery retailers in terms of customer loyalty. For more information, please contact : http://www.aarkstore.com/reports/Waitrose-A-Lifestyle-Recipe-for-Loyalty-139453.html Related Reports http://www.aarkstore.com/search/viewresults.asp?search=Waitrose&PubId=&pagenum=1
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