Living Well Network Marketing and Recruitment Workgroup Call

							Living Well Network
Marketing and Recruitment Workgroup Call                           Minutes 1/19/10

Participants:
Lavinia Goto – Mid-Valley IPA
Judy Wick – Portland Veterans’ Administration Hospital
Lynn Schemmer-Valleau – Multnomah County Aging and Disability Services
Cara Biddlecom – Oregon Public Health Division
April Rautio – Oregon Public Health Division

Review activities for this year
Marketing materials survey – The marketing materials survey closed in October. The
group is currently working on strategies to address the needs found in the survey
responses.

Recruitment and retention best practices – The recruitment and retention best practices
document was transformed into a portion of the marketing and recruitment section of the
forthcoming Living Well Program Guidebook. The Living Well Program Guidebook will
be mailed out to all Living Well coordinators early next week.

Spanish language marketing materials – Revision to the NCOA Spanish language
marketing materials is complete and templates have been posted online. Posters and
brochures are available free of charge from the Oregon Living Well program.

Images to update Living Well statewide brochure and poster
The information that John Beilenson provided about the need for consistency in
marketing a program – specifically, that once people start to seem bored or in need of
new material, that this means that you are finally getting recognition in the community.
The group determined that a few minor changes to the brochure and poster would be a
suitable option. Specifically, moving the cover page of the brochure around so the
program name is on top and the photo is on the bottom (better for brochure racks that
cover the bottom), making the title into an action statement, and changing the image on
the front of the brochure. The workgroup agreed that we should maintain the gender and
ethnic diversity that is captured in the current brochure.

April and Cara will work on a few mock-ups of the brochure given these specifications
and will send to the group for feedback in the coming week. Final versions will need to
be confirmed before the end of March.

Scheduling future conference calls
Cara has conflicts during our regular meeting time in 2010 and will follow up in an email
to regular workgroup members about potential new times – possible suggestions are
Wednesday or Thursday mornings.