It’s very simple to throw together a website for your business, but it takes time and planning to
include the elements that will lead to success. Unfortunately, most people are not aware of how
important these are and fail to include them in their web design and plan. If you know what to
include, your site can be very successful.
By now, business owners understand that having an online presence is essential, but what many
don’t understand is how to design their website to bring in more traffic and sales. Whether you use a
professional service or decide to create the site yourself, there are some basic elements that will
make your website work, provided you implement them correctly.
While there are a number of areas that can be tweaked to perfect your website, we’re going to look
at the most important factors. These are the elements that will make or break your site. Take a look
and see how your website measures up.
1. Quality Content
Use keywords that people are searching for to find you throughout your copy. If you’re a local
business, make sure to include keywords like “San Diego real estate” so that you don’t get lost in the
national search for these terms.
While a website can be a standalone affair, it’s a good idea to include a blog so that you have
regularly updated content. This can help increase search engine rankings and is also an excellent
way to engage your readers. Over time, they will come to trust you as an expert in your niche, as
2. Call to Action
Perhaps the most important element is simply content. Even the most basic website needs some
sort of copy to help you rank in the search engines and draw in visitors. Keep in mind, however, that
quality is key if you want visitors to stick around.
Most people will merely read your site and then click to another site, unless you give them a reason
not to. That’s where a call to action comes in and you should have one on every page. Tell your
reader what to do, whether that’s click on the Like button for your Facebook Page, leave a comment
or buy a widget. Give them something to do when they finish reading the page, or you could lose
Calls to action are often talked about, but many people aren’t sure how to incorporate them into their
site. Something as simple as “Sign up for our email newsletter” can work, or you might want to
create a button that says something like, “Buy Now” to make it easy to purchase your products.
First impressions count, so if someone comes to your site and sees flashing banners, neon colors
and a crowded home page, they are probably just going to leave. When creating your site, stick to
colors that are not going to irritate people, and keep in mind that some white space on the page
allows the eye to rest. It can be a bit of a strain to look at the computer screen all day, so make it
easy for people to stay on your page.
Make it super simple to navigate to other pages, and simplify your checkout process so that
customers have to fill out the minimal amount of information to buy from you.
4. Social Media Integration
Social media has always provided a way to promote your brand, but these days, if you don’t include
a least a Twitter button on your site, you just aren’t up to date. Fortunately, it’s pretty easy to add
everything from a list of pop-up social media icons to a full Twitter or Facebook feed on your site.
This makes it simple for visitors to share their favorite sites with friends and followers.
5. Mailing List
Does your site have a way to capture people’s emails? If not, you’re losing a lot of money. Most
visitors will check out your site and then forget to come back . . . even if they liked your products. It’s
human nature to check around and see what other sites are offering and it is very likely that your site
will be forgotten in the shuffle. Make sure you capture their emails so that you can contact the visitor
again and remind them of how great your services are.
While there are a number of autoresponder services out there, the two that dominate the field
areAweber and GetResponse. These services allow you to place a form on your site for visitors to sign
up to get your emails. However, to increase the number of people who sign up for a newsletter, try
offering them a freebie, such as a report or ebook, in exchange for their email address.
Each of these elements is vital in ensuring that your website does what you want it to. If you’re
missing any of these, it might be a good time to take a closer look at your site and tweak it a little.
Chance are, you’re not getting as much traffic as you could be.