Rebuilding the Amazon Rainforest One Tree at a Time by news1888PressRelease

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(1888PressRelease) Amazing Forest sells trees in the Amazon rainforest. Not trees to be delivered to your door, but to be planted in a designated specific location, on your behalf in the Amazon rainforest, with the name you choose for it. It's your tree on Earth. A permanent tag is attached to your tree and your tree is never cut down.

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									              Rebuilding the Amazon Rainforest One Tree at a Time
(1888PressRelease) Amazing Forest sells trees in the Amazon rainforest. Not trees to be
delivered to your door, but to be planted in a designated specific location, on your behalf in the
Amazon rainforest, with the name you choose for it. It's your tree on Earth. A permanent tag is
attached to your tree and your tree is never cut down.

(1888PressRelease) - amazingforest.com
amazing forest in facebook

WHAT IS AMAZING FOREST

Yes, the Amazon rainforest is being cut down as you read this. 17% is already gone. The world's
lungs - as it's referred to - is decreasing in size. Yes, everyone knows this. But what can we
really do about it? The Amazing Forest is a chance to do something right from where you are,
sitting in your chair, a few clicks and USD 60 away.

Amazing Forest is the venue where people from all over the world are combining their efforts
into one single strain to restore the Amazon rainforest to its original state.

We sell trees. Not trees to be delivered to your door, but to be planted on your behalf, in your
name, in a designated specific area of the Amazon rainforest. The trees being planted are new
trees. So, instead of preserving already existing areas of the rainforest, the Amazing Forest is
actually reversing deforestation. We take so much from Earth everyday; this is a way to give
something back to it.

It's a common saying that, to eternalise your passage in this life, one must have children, write a
book and plant a tree. Well, the four tree species that are currently being planted in the Amazing
Forest (they are native species typical of the region: jatoba, copaiba, ipe rosa and louro freijo)
live in average 200 years.

And what's cool about it, people get their own tree, which will never be cut down and remain
throughout its life individualised by a name tag, with the name they choose for it.

"We want to give people the opportunity to make a difference for the environment while leaving
their own positive footprint in the planet", says Rodrigo Nascimbeni, the founding partner of the
company, "a footprint so tangible and concrete that people can come and see it, show to their
children, to their great-grand-children, to their friends…" he goes on referring to the fact that
customers can visit their tagged trees in situ while walking inside the real Amazon rainforest.

Amazing Forest goes much beyond simply selling trees online, it is each person's way to
contribute to a better world and to guarantee that future generations will share the same bliss to
live here on our planet.

And, better yet, this noble act of planting a tree and committing to a better world can be renewed
as often as wanted. Each tree is sold for USD 60.

Besides doing your share of good for a better planet, people can buy trees either as a present for a
loved one, a memorial, a way to mark an important occasion or as a simple and convenient
method of offsetting their carbon emissions.

Amazing Forest launched on Monday the 23rd of May 2011. The first piece of land to be
replanted is situated approximately 34 miles outside the city of Boa Vista, Roraima State in
North Brazil (if you go to Google Maps, we're right where the green arrow points to at these
coordinates 2 29 44.40 N 60 56 40.85 W).

The Amazon rainforest is the world's largest rainforest. It is the home of the world's richest area
of plant and animal diversity and an enormous source of potential lifesaving medicines. Not only
that, it is a massive carbon sink that acts as the lungs of the world. Sadly, it is believed that "at
current [deforestation] rates, 55% of [the Amazon's] rain forests could be gone by 2030 - a
looming disaster not only for the region's plants and animals, but for the world". (Quote Source:
http://www.worldwildlife.org/what/wherewework/amazon/)

WHO IS BEHIND AMAZING FOREST

Amazing Forest is the realisation of four guys. It all started when the Brazilian Rodrigo
Nascimbeni and the New Zealander Ben Cook, two lifelong friends, decided to take on this
journey.

"We don't believe that the size of a task should limit your ambition," says Ben Cook. "The sad
fact is that over 17% of this forest which is so integral to the health of our planet has been
devastated by deforestation. If we all wait for someone else to take on this problem then we
might just be too late. Rodrigo and I believe we have the passion and the skills to make this
project work as a viable business where we can have fun whilst using our respective abilities to
actually do something positive for the world we live in."

Before launching Amazing Forest, Rodrigo created something called a receivables investment
fund, the first one in Brazil. He also started and managed a few companies in the financial sector
- which means he probably just gave up a successful international career in Investment Banking
to plant trees in the Amazon rainforest.
Ben, although he achieved an honours degree in Plant Science, is the co-founder of Shake
Interactive, a digital marketing agency operating from South Africa and the UK.

The two met in 1993 when Ben took part in a Rotary youth exchange programme in the tiny
town of Votuporanga in Brazil. What started as a mutual need to learn the others native tongue
ended in a lifelong friendship. Both have always wanted to work together but their respective
careers had taken them in opposite directions and to different hemispheres.

As Amazing Forest was boiling inside their minds, they met Manuel Haas and Florian Herzog,
two German Forest Engineers - also lifelong friends - living in Brazil and widely experienced in
rainforest management and regeneration. Manuel and Florian came on board at the founding
stages and are now an integral part of the team.

Not only do the four men aim to reverse the deforestation process in the Amazon, but 10% of
any profits made will be donated to the WWF and a range of local Amazon charities.

If you'd like more info, you can reach us at:

Rodrigo Nascimbeni
rodrigo ( @ ) amazingforest dot com
Skype: nascimbeni1
Brazil mobile: +55 11 7668 6884
UK mobile: +44 7766 889 329

Ben Cook
ben ( @ ) amazingforest dot com
Skype: shakeben
UK mobile: +44 7866 720 830

http://www.amazingforest.com

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