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					       i n T E r n aT i o n a l                                    provisional proGraMME
       cruisE
       summit                                                         This a provisional document, an invitation will be sent to
                                                                       every cruise line and other organizations to participate
                                                                       as speaker, even those not included in this programme.


       26th, October 2011
       20.00-21.30 h           WELCOME AND COCKTAIL


       27th, October 2011
       09.00-09.30h            INAUGURATION OF THE INTERNATIONAL CRUISE SUMMIT
                               • Representative of Ministry of Industry, Tourism and Commerce
                               • Representative of TOURSPAIN
                               • Representative of SPANISH STATE PORTS
                               • Representative of Madrid Autonomous Government
                               • Representative of Madrid City Council
                               • Representative of EUROPEAN CRUISE COUNCIL
                               • Representative of CRUISE LINE INTL.ASSOCIATION
                               • Michel M. Peige. President - FLORIDA CARIBBEAN CRUISE ASSOCIATION
                               • Giovanni Spadoni. President - MEDCRUISE

       09.30-09.45h            1ST SESSION - Searching for the new Cruise destination.
                               Introduction - Representative of CLIA
                               Situation of Worldwide Cruise itineraries. Meditarranean, Atlantic, North Europe, Caribbean, Asia, etc.

       09.45-11.15h            Discussion
                               • Executive of MSC CROCIERE S.A
                               • Executive of COSTA CROCIERE SpA
                               • Executive of NORWEGIAN CRUISE LINE
                               • Executive of ROYAL CARIBBEAN
                               • William Gibbons. Director. PASSENGER SHIPPING ASSOCIATION
                               • Executive of STX EUROPE or FINCANTIERY
                               • Executive of BARCELONA PORT AUTHORITY
                               • Carlos Buqueras. Director - Business Development Div. PORT EVERGLADES
                               • Representative of CVC BRASIL


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      Madrid               1
  27th - 28th october 201
                                                       www.cruisesnews.es
       i n T E r n aT i o n a l                                  provisional proGraMME
       cruisE
       summit                                                      This a provisional document, an invitation will be sent to
                                                                    every cruise line and other organizations to participate
                                                                    as speaker, even those not included in this programme.

         11.15-11.45h          COFFEE BREAK

         11.45-12.15h          INTRODUCING “SPANISH CRUISE ASSOCIATION”

         12.15-12.30h          SESSION 2 - Economic impact of Cruise industry and Business Opportunities
                               Introduction. Peter Wild - Managing Director - GP Wild Intl.
                               What is really the economic impact of the international cruise industry?

         12.30-14.00h          Discussion
                               • Executive - Spanish Port
                               • Mark Robinson. Managing Director - INTERCRUISES
                               • Lynn Mitchell. Intl. Marketing Director - TOURISM BOARD - COSTA DEL SOL.
                               • Giovanni Spadoni. President - MEDCRUISE
                               • Executive of an Intl. Tourism Board
                               • Executive of CRUISE BALTIC
                               • Executive of CRUISE EUROPE

         14.00-16.00h          COCKTAIL-LUNCH

         16.00-16.15h          SESSION 3 - Destination, Port, Ship owner. Ideal Promotion
                               Introduction. Luis de Carvalho - CEO- Consult DC
                               Why do ship owners choose a destination ? What can destinations and ports do for a more
                               effective promotion? What do passengers look for in a town when they call? How does the
                               destination benefit from the arrival of a Cruise vessel?

         16.15-19.15h          Discussion
                               • Operations / Itinerary Planner /shorex executives of Cruise Lines




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      Madrid               1
  27th - 28th october 201
                                                    www.cruisesnews.es
       i n T E r n aT i o n a l                                  provisional proGraMME
       cruisE
       summit                                                       This a provisional document, an invitation will be sent to
                                                                     every cruise line and other organizations to participate
                                                                     as speaker, even those not included in this programme.


       28th, October 2011
            1ST NATIONAL FORUM ON MARKETING AND SELLING OF CRUISE PRODUCT

       09.30- 11.00h           CRUISE BUSINESS - TRAINING AND INFORMATION TOOLS
                               • Flo Powell. Director- Association of Cruise Experts.ACE.

                               Part 1 .- Workshop on the cruise sector to set basic aspects of cruise holiday products from the
                               point of view of ship owners, destinations and ports. Basic concepts to understand the product.
                               Part 2 .- Analysis of the main available tools of information and training.

       11.00-11.30h            COFFEE BREAK

       11-30-14.00h            THE FUTURE OF SELLING CRUISE PRODUCTS

                               Discussion
                               New technologies and the situation of travel agency sector.
                               What is the role of travel agents in selling the product?
                               Online agencies are the future?
                               Specialization is a way of success for travel agents?.

                               • Emiliano Gonzalez. Director - MSC CRUCEROS
                               • Bernardo Echevarria. Director - COSTA CRUCEROS
                               • Belen Wangüemert. Director - ROYAL CARIBBEAN
                               • Alfredo Serrano. Director - IBEROCRUCEROS
                               • Pablo Alonso. VP Comercial & Marketing - PULLMANTUR CRUISES
                               • Malik Alkarea. Director - HAPPY CRUISES.
                               • Carmen Santaana. Cruise Director - VIAJES EL CORTE INGLES
                               • Executive of HALCON VIAJES
                               • Fernando Pacheco. Comercial Director - LOGITRAVEL
                               • Juan Rodero. Director - XYO TRAVEL
                               • Executive of AMADEUS
                               • Executive of AEDAVE. Spanish Travel Agents Association.
i n T E r n aT i o n a l

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      Madrid               1
  27th - 28th october 201
                                                     www.cruisesnews.es

				
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