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Tips For Exhibiting Computer Programs In Trade Show Exhibits

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					                             Conventions are a valuable opportunity to
showcase new products of any form. Popular products ranging from jewelry
to firearms have dedicated exhibitions at regular intervals and enjoy
tremendous success. Generally, though, one aspect of these products that
makes them so successful is their tangibility: you can walk in empty
handed and leave holding your newest acquisitions. Computer software,
then, can present a unique challenge, especially in this age of
downloadable programs. How do you sell an intangible item at a
convention? The answer is simple: make it tangible!The Value Of Trade
Show Exhibits As Point Of SaleBefore high-speed internet and wireless
broadband, software was sold in a box; today, software is often sold
electronically, and no physical good is ever produced. Publishers choose
to go box-less because it lowers their cost, and this is certainly a
valid concern. For showing off a new product at a convention, though, it
is more important to create a successful event than to keep costs to a
minimum. Tangible items, by definition, require a manufacturing and
shipping process, thereby introducing additional overhead. Companies
commonly pass this cost onto consumers, charging more for the boxed copy
than the electronic download. There's no better place to sell a product
that costs slightly more than its sibling than at trade show exhibits,
where people are enthusiastic, ready to buy, and least likely to compare
prices. Although you may need to add a few dollars to a product's price
tag when selling a physical copy inside portable displays, consumers have
shown that they will happily pay the premium.Be Sure Your Portable
Displays Showcase Your SoftwareTrade show exhibits, by their very nature,
offer prime marketing opportunities. Individual portable exhibits succeed
or fail on the merits of their appeal to buyers. Software works in a very
similar way. While your computer program may be fantastic, like banner
stands, it needs to present well at first glance or nobody will ever
learn of its true value. Great programs marketed badly fade into
obscurity; even mediocre programs, marketed brilliantly, are smashingly
successful. Conventions, then, are the perfect partner to new software.
You have a perfect forum in which to present your product, because you
have every possible opportunity to promote, and because people will
actually listen. They're visiting portable displays because they want to
be sold on new products!Let Customers Try Before They BuyAs mentioned
earlier, one of the biggest weaknesses of software from a marketing
perspective is that it's impossible to know whether it's fantastic or
horrific without trying it, and that's often more easily said than done.
This is where portable displays shine. If you set up a number of
terminals inside your trade show exhibits with your software
preinstalled, visitors can try your software before they buy it. You'll
rarely find a better opening to reach consumers shopping for software,
and once people test drive your product, especially if you and your
colleagues give them a virtual guided tour, it will practically sell
itself. What's more, if there's one thing the average consumer can't
resist, it's an open computer with a new program running. Just put up
some banner stands letting visitors know that they can try what you're
offering, and you'll see people flock to your stall.

				
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posted:6/8/2011
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