If There are 10000 by pengtt

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									                        Presented By:
                        Wendy Blocker
Assistant Director, Employer Relations
                 Saint Louis University
   Last year, Saint Louis University Career Services
    saw the need to expand the employer database
    and job postings to include more out-of-state
    opportunities to continue to attract students from
    outside of the St. Louis area and to stay
    competitive with comparable universities.
   Enrollment: 13,313
    ◦ Undergraduate 8,119
    ◦ Graduate 3,502
    ◦ Professional 1,692

   Class of 2013:                                                  61%
   Current undergraduate:                                          57%
                                 Incoming Domestic Freshman Class
                   1800
                                             by Year
                   1600
                   1400
                   1200
                                                                           Outside of St. Louis
                   1000
                                                                           St. Louis Residents
                    800
                    600
                    400
                    200
                      0
                          2004     2005    2006   2007    2008      2009
   Due to the economy, employer budgets have also
    been cut, to include less travel which effects
    campus outreach. So, what can Career Centers
    do to stay connected to employers in this
    economy?
Because of increased out-of-state enrollment and expectations of current
students, Career Services requested funds for employer recruitment
outside of the St. Louis Metro area.

   Part-time temporary employee (24 hours week, 5 months)
    ◦ Due to elimination of Events Coordinator
    ◦ JLD Funding (80%)
    ◦ Contact employers to increase the number of job postings in CareerLink
    ◦ Research students to identify key employers of interest
    ◦ Research and identify organizations in key cities to schedule employer visits for AD of
      Employer Relations
    ◦ Assist with the JLD phone calls/report
   Budget
    ◦ $2800 for traveling expenses
    ◦ $14 hr (PT employee)
   Travel with Alumni Relations to “Key cities”
    ◦   Chicago
    ◦   Dayton
    ◦   Cincinnati
    ◦   Kansas City
   Undergraduate Admissions office
    ◦ Provided targeted areas students come from
      Chicago, Kansas City, Cincinnati, Dayton


   Alumni Relations
    ◦ Met with staff, including VP of Alumni Relations
    ◦ Traveled to Club cities and participated in events
        Musical/Theatrical plays
        Basketball games
        Networking events
        Waived fee for alumni club city event ($100+)
    ◦ Provided contact information of “key cities” chapter
      presidents.
   Percentage of new graduates employed outside of the St. Louis area during the
    past five years.
                                          Percent of New Graduates
    ◦   FY05   23%           50
                                         Working Outside of St. Louis
                             40
    ◦   FY06   28%           30

    ◦   FY07   27%           20
                                                                    Percent of New

    ◦   FY08   32%           10
                                                                    Graduates Working
                                                                    Outside of St. Louis

    ◦   FY09   39%            0
                                      FY05   FY06   FY07   FY08   FY09




   Because of the steadily increasing enrollment numbers, we expect this
    percentage to increase in the future.

   Currently, 38% of our employers in CareerLink (Symplicity) are from outside of
    the St. Louis area, although 57% of current undergraduate students are from
    out of state.              3500 3231

                             3000

                             2500                                         # of Employers by City

                             2000

                             1500

                             1000

                              500
                                             61     52      23     6
                                  0
   Conducted research on comparable
    competitive university career services
    departments.

   Washington University-St. Louis
    ◦ 70% of recruitment efforts spent outside of St. Louis area


   Creighton University
    ◦ Travel to Midwestern cities (spend approximately $2500)
There were two goals to measure success of
these recruitment efforts:

   The number of unique employer job postings from the
    targeted areas will increase by 15% or 45 employer job
    postings.


   Students/alumni applying to targeted out-of-state job
    postings will increase by 25%. Current reports from
    CareerLink show fewer than 50 students apply to out-of-
    state job postings.
Resources utilized to obtain employers:
   CareerLink
    ◦ Employer postings (current & archived)
    ◦ Alumni/Employer Mentors
   Book of Lists
   Reference USA
   John Cook School of Business
    ◦ Career Resources Center contacts
   Development officers
    ◦ School of Engineering
    ◦ College of Health Sciences
Spring 2010 (examples):
   Kansas City
    ◦ Cerner
    ◦ Sprint/Nextel Worldwide
   Cincinnati
    ◦ Cincinnati Children’s Medical Center
    ◦ Proctor & Gamble
   Dayton
    ◦ Kettering Healthcare
   Chicago
    ◦ Grant Thornton
   Chapter President’s of Club Cities
    ◦ Discussed ways to connect to alums in the area
        Workshops for alumni via skype
        Mentors
        Informational Interviews for current students
        Point of contact for SLU students
   Jesuit Institutions
    ◦ Visited Career Centers and brainstormed ideas
        Loyola University Chicago
        Rockhurst University (Kansas City)
        Xavier University (Cincinnati)
        University of Cincinnati (non-Jesuit)
   Unique Employers:
    ◦ There was an increase of unique employer postings from
      “key cities” of 22% between October 2009 and June
      2010.
      7% over goal


   Student Views:
    ◦ Between May 2009 and June 2010 there was an
      increase of student views in the four “key cities” of 36%.
      11% over goal
   Internships & Full-time positions posted
    ◦ From scheduled meetings & email/phone conversation
   Additional mentors in mentor database
   Obtained additional company POC from alumni & recruiters
   Conduct virtual workshops w/students: Fall 2010
    ◦ Skype
   Conduct virtual interviews w/students: On-going
    ◦ Skype
    ◦ Webcams
   Company visit/tour for students-Fall 2010
   Participant in Career Fair: Fall 2010
    ◦ “I always pass by SLU on my way in town to another Career Fair, and have always
      wanted to recruit there! Thanks for reaching out to us.”
   Company opening additional location in St. Louis in 3 years
    ◦ SLU will be first POC to recruit at
An increased marketing effort was conducted to
eliminate the opinion of students/alumni that
“all CareerLink jobs are in the St. Louis area.”

   Registrar’s office: List of student email addresses from “key
    cities”

   Emailed students job postings from those “key cities”

   “Hot Job” of the Week…School of Business pilot
How did we track our success?
   Sent follow up email within 24 hrs of meeting-AD
    ◦ Email included:
           What we discussed
           Username/password for CareerLink
           Email address to send job postings
           Dates for all events for 2010-2011

   Documenting
    o   Meeting w/pt employee to discuss
    o   CareerLink reviewed daily for postings
    o   Results kept in excel spreadsheet

   If no position posted after 1 week, an additional follow up email
    was sent -PT
   Funding
    ◦ Career Fair recovery

   Getting through to HR
    ◦ Phone calls
    ◦ Email

   Scheduling logistics
    ◦ Allow at least 30-45 minutes between every appointment

   Targeted schools
    ◦ Many employers, especially now, have a select few schools they
      recruit at
       Alumni within company serve as advocates
Travel vs. phone calls

   Relationship building
    ◦   Face-to-Face interactions
    ◦   Commitment
    ◦   Extra-mile
    ◦   Visit sites students will be potentially employed at

   Connect with Alumni
    ◦ Huge advocates
FY 2011-2012
   Travel with Admissions Counselors
    ◦ Increase enrollment/promote services
   Travel to Washington DC, New York, Dallas, California, and Milwaukee
    ◦ 2,300 alums in both DC and New York
    ◦ Dallas, California, and Milwaukee new recruitment areas for enrollment
   Hire PT Recruiting Admin Assistant
    ◦ Market Research


FY 2012-2013
   Permanent budget dollars for recruitment travel ($5000)
   FT Recruiting Admin Assistant
    ◦ Market Research
    ◦ Events
What do you need:

   The support of your Vice President/Dean

   The support & buy-in of Alumni Relations &
    Development

   The support of the Admissions Office
    ◦ Admissions statistics

   Funding

								
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