Marketing Director NJ Resume by GyneenMeyers1


More Info
									                      GYNEEN MEYERS                                                
                                                                                                   (201) 341-6707
                                                                                          Maplewood, New Jersey

  Savvy Marketer
         Creative     Marketing executive with a demonstrated record as a brand-builder, motivator, strategist and
                      innovator of creative solutions.
      Respected       Talented project manager with the vision to develop creative, on-target, on-budget B-to-B and
          Leader      consumer marketing and promotional strategies from project inception to completion.
    Collaborative     Demonstrated ability to successfully lead team members, clients, vendors, and internal
        Dynamic       departments to develop strong marketing strategies that exceed goals. Passionate about
                      mentoring individual team members to reach their potential and motivating teams to success.

    EXPERIENCE        The Promotional Edge                                                                2005 – 2011
                      Long-Term Consultant: Director of Marketing/Marketing Services
   “Gyneen has a      Managed numerous marketing initiatives and promotional projects for major media network
knack for creative    groups and independent networks including MTV, Fox, Turner, NBC Universal/Comcast,
    brainstorming,    Discovery, Scripps, AETN/Lifetime, NFL Network and GSN.
        generating    As project manager, oversaw all aspects of affiliate and consumer marketing programs from
    powerful ideas    proposal development to project completion: overall strategy development, marketing ideation,
 that embrace our     sales presentations, vendor management, copywriting, budget management. Supervised the
clients’ goals and    activities of team members and vendors on over 30 promotions and 25 projects including:
           brands.       NFL Network Thursday Night Rush Football Promotion: managed successful 2010 Mark
     She is a very        Award-winning campaign for the past 2 of its 3 years. Multi-layered consumer marketing
    strong Project        promotion has grown over 45% in both participation and media value since the first year.
    Manager who          NFL Network RedZone Red Turf Affiliate Mailer: this 2010 Mark Award-winning B-to-B
    always keeps          campaign supporting the launch of NFL RedZone had a 47% redemption rate; turnaround
 projects on track        time from concept through delivery was 4 weeks.
 with both budget        FOX News Channel Breakfast with FOX & Friends: launched and managed the most
       and timing.”       successful promotion for FOX News Channel for over 4 years with 1MM+ consumer entries.
                         GSN Big Saturday Night Affiliate Promotion: created program from strategy through
 – Lara Salamano          fulfillment, securing over 180 participating markets reaching 43MM+ subscribers.
      VP, Sales &
        Marketing        Comcast Spotlight Simply Balanced, Home In On It,, Be a Holiday Helper:
  The Promotional         orchestrated all aspects of these month/yearly promotions for over 4 years, including partner
            Edge          sell-in, vendor management and copywriting.

                      here! Networks                                                                      2005 – 2007
                      Long-Term Consultant: Director, Affiliate Sales and Marketing
                      Drove distribution through delivery of customized sales presentations, negotiation, and execution
                      of carriage agreements with cable and satellite operators. Developed marketing strategies to
                      build consumer brand awareness and excitement in partnership with local cable systems to drive
                      subscription sales.
                         Secured contracts with 25+ systems, generating over $3MM in annual revenue.
                         Championed creation of affiliate marketing site and managed entire endeavor.
                         Devised and managed all aspects of industry trade show booth for 2 years.
Gyneen Meyers                                                                                                   (201) 341-6707

                         MTV Networks (a division of Viacom International Inc.)                                   1997 – 2004
                         Director, TV Land and Nick at Nite Affiliate Marketing (2001 – 2004)
                         Set strategic vision and implemented overall brand strategy for $84MM+ department of 4. Used
                         full spectrum of marketing tools to meet business goals via affiliate distribution, initiative support
                         for ad sales ratings, and consumer local brand awareness. Set trade communication and
                         promotional strategies and led team in development of all components.
                            Core member of senior management Strategy Team that developed overall network strategy.
                            Achieved multiple successes for the TV Land Awards, the network’s largest initiative, with an
                             ROI of 25+ each year. Earned ratings in participating Nielsen markets that were 47% higher
                             than in non-participating markets – double any LAS promotion to date.
                            Generated $11MM+ cumulative media value with ROI over 300; co-conceived and
                             developed Mark Award-winning spots that directly increased client’s sales – for 3 years.
                            Realized over $55MM cumulative media value through affiliate partnerships.
                            Exceeded aggressive distribution goals each year.
                            Spearheaded cross-channel team of 8 that addressed staffing cuts following downsizing;
                             increased group staff by 20% in strict “no-growth” atmosphere.

                         Manager, Nickelodeon Affiliate Marketing (1999 – 2001)
                         Managed and implemented sales, marketing and LAS initiatives to meet channel and affiliate
 “Gyneen is a great      business goals for Nickelodeon, Nick at Nite, TV Land, GAS, Noggin, and Nick Too. Partnered
    promotions and       with Southeastern Region Sales staff to develop comprehensive marketing plans supporting the
marketing manager        launch of all networks.
   with the ability to      Directly gained distribution in 11 markets and garnered $750K media value by developing
           maximize          and managing GAScaster kid reporter promotion.
 resources, stay on         Earned Cox Communications $500K+ LAS revenue and realized $800K media value
budget and exceed            partnering on Double Dare 2000 mall tour.
       expectations.        Negotiated profitable joint venture between AT&T and K*B Toys for extra-value opportunity.
                             K*B Toys and Nickelodeon received $300K+ media value and AT&T saved $100K fee.
She works well with
                            Spearheaded very successful Western Show booth, promotions and events, with heavy
            internal         press coverage, hot-ticket VIP dinner and multiple talent events.
       meets client      Manager, Special Markets and Viacom Retail Stores (1997 – 1999)
business objectives      Directed $100MM+ retail Consumer Products segment for Nickelodeon’s Recreation and Retail
     and produces        businesses: Viacom Entertainment and Nickelodeon Stores, Paramount Parks, Universal Studios
  positive results.”     and Live Tour partners.
    – Kathy Hatala        Increased departmental revenue 30% in 1998 and 45% in 1999 by restructuring licensee
       VP, Affiliate         program.
         Marketing,       Reduced corporate expenditures significantly by designing and implementing plan utilizing
     MTV Networks/           Nickelodeon stores to test-market new properties to determine viability.
       Nickelodeon        Created most successful live tour merchandise program to date with Rugrats Live.
                             Supervised merchandise production partners; established product mix/budget; facilitated
                             purchase of licensed product.

      EDUCATION /        New York University
        AWARDS /         B.S. Marketing: Stern School of Business, cum laude                                               1991
      AFFILIATIONS       CTAM Mark Awards: NFL Network’s Thursday Night Rush Promotion, 2010; NFL RedZone Red
                         Turf Affiliate Mailer, 2010; TV Land/Cox Communications Batman Telephony Spots, 2010.

                         Member: CTAM and WICT

To top