Search Engine Optimization Strategy A well planned and well thought out search engine optimization strategy is key to running a successful search engine optimization campaign. Search engine optimization strategy changes often. The biggest key to this change is based on the new rules search engines such as Google decide to change their search parameters and algorithms to. It is article marketing. Article marketing is the process of writing and submitting articles to article directories. The benefit for you and your website is high quality anchor texted backlinks. The benefit for the article directories is content. Article directories want good high quality content to fill their directories with. The benefit for search engines is also content. Search engines love textual content and therefore there's no better textual content like articles. If you are creating good high quality and relevant content in the form of articles, the search engines will index your content, rank it high in the search engines and give you backlink credit for it. You can have reciprocal links which are two-way links that link two websites together. Search engines much prefer one-way backlinks. This article is only a snippet of information about search engine optimization strategy. There's much more to know about search engine optimization strategy and article marketing. There are tons of videos proving that article marketing works as an effective search engine optimization strategy.