All About the Right Use of an Eye-Catching Banner
It is high time to start working hard so that people start getting back to your store once again.
Although it had been a horrible winter, but you tried to revamp your store with new lights,
newly painted walls and a vibrant setting. The store almost looks like a high-class Hollywood
showroom, compelling people to come and purchase stuff. Another thing that you have got
made is the new carry-bags for customers to take away when they buy some stuff from your
store. It is good that so much of hard work has been done to attract people towards your
store, but there is something more which needs to be done. What is really needed is a custom
banner design for outside the store, advertising the much-planned sale to attract customers.
Now, the trouble is that you have nil knowledge about banner designing process, but there is
nothing to worry! There are certain points which should be kept in mind before initiating the
process of creating and using a banner.
a) Firmly decide where you need to put your banner outside the store - Deciding about
the right placement of the banner is very important. This will help in determining how much
room you have to work upon. This will let you get an idea about how many people will be able
to see it from roadside, roof top, or any other place. If you think you are unable to decide the
right place for your banner, then consider using custom banner stands.
b) Understand the hope of your announcement – No matter the size of your banner is big
or small, the intention is to attract people's attention. The message on it should be clear,
simple, short and impressive. People should be able to understand what the banner is
advertising and how it will benefit them.
c) Bold is beautiful - Text in the banner design should be clearly visible even from
distance. If there are people who may be checking out your banner from far, then it is essential
to ensure that they can read the message on your banner, easily. To make the text bold, color
will play an important role. Use contrasting colors, with lighter shade in the background so that
the text is easily visible when written in darker shade.
d) Make sure what you are doing is legible - You may have a terrific location for the
banner comprising bold colors, but if the text is not legible, then it will fail to attract people. So
use only the most eye-catching banner to earn maximum profits!