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					       Century Commission Citizen Values Update:
       St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report




Presented by:
                                                                                       1
Harris Interactive Inc.
                                                                     Century Commission
May 1, 2007               St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
TABLE OF CONTENTS

   INTRODUCTION AND OBJECTIVES ................................................................................3
   CONCEPTUAL APPROACH AND METHODOLOGY ......................................................4
    Conceptual Approach ........................................................................................................ 4
    Building on Other Learning............................................................................................... 5
    Methodology...................................................................................................................... 6
    Note on Qualitative Research ............................................................................................ 7
   EXECUTIVE SUMMARY ....................................................................................................8
   DETAILED FINDINGS .......................................................................................................10
    Florida In A National Context ......................................................................................... 10
        Quality of Life Priorities............................................................................................12
        Environment vs. Economy..........................................................................................14
        Attitudes Toward Growth...........................................................................................15
        Attitudes Toward Planning ........................................................................................16
        Growth Perceptions ...................................................................................................17
        The Values of Central Florida ...................................................................................18
    Quality Of Life In The St. Petersburg/Tampa Bay Region ............................................. 23
        Unique and Enjoyable Aspects of St. Petersburg/Tampa Bay...................................24
        Least Enjoyed Aspects of St. Petersburg/Tampa Bay ................................................26
    Quality of Life in Your St. Petersburg/Tampa Bay Neighborhood................................. 27
        Enjoyable Aspects of Local Neighborhood................................................................27
        Least Enjoyable Aspects of Local Neighborhood ......................................................29
    Emerging Citizen Values Orientations ............................................................................ 31
    Impact of Growth on Quality of Life............................................................................... 36
        Concerns Regarding Future Growth .........................................................................38
        Perceived Benefits of Future Growth ........................................................................39
    Planning Priorities............................................................................................................ 42
    Progress Indicators........................................................................................................... 43
        Indicators for the Core Values...................................................................................44
    Sustainability ................................................................................................................... 50
   APPENDIX...........................................................................................................................51
     Focus Groups Transcripts ................................................................................................ 51
         January 10, 2007, 6:00 p.m., Tampa, FL—Rural residents ......................................51
         January 10, 2007, 8:15 p.m., Tampa, FL—Urban residents.....................................79
         January 11, 2007 6:00 p.m., Tampa, FL—Suburban residents...............................106
     Focus Groups Worksheet Data ...................................................................................... 149
     Advanced Strategy Lab Transcripts............................................................................... 176




                                                                                                     2
                                                                                   Century Commission
                                        St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
INTRODUCTION AND OBJECTIVES

Harris Interactive is pleased to present the preliminary findings of the multi-phase pilot
study conducted on behalf of the Florida Century Commission and the Tampa Bay
Partnership to build on prior values-based learnings yielded from the East Central Florida
study conducted for myregion.org and other national studies on growth.


The St. Petersburg/Tampa Bay region represents one of the fastest growing in the country,
it is expected to double its current population by 2050. The rate of growth is not in debate.
What kind of growth and where it occurs are the key questions. As one of the key regional
stewardship organizations at the state level, the Florida Century Commission is leading in
the development of information, strategies, plans and collaborative partnerships to facilitate
the growth that will occur. This research was commissioned the Florida Century
Commission in conjunction with the Tampa Bay Partnership as a pilot for possible future
state level research.


Originally, this project was conceived to include exploratory qualitative research and
confirmatory quantitative research. The research outlined in this report is based only on the
exploratory research proposed—with the quantitative research still under consideration as a
possible next phase.


The strategic communications framework emerging from this existing qualitative work and
proposed quantitative work work will support the governor and state legislature in guiding
state and regional decisions on growth in the future by:

      1.    Identifying the most salient citizen values regarding future growth in this
            region;
      2.    Understanding the tangible characteristics and benefits of community
            characteristics that deliver these sought after values;
      3.    Identifying public perceptions of growth planning priorities; and,
      4.    Identifying the indicators that the public associates with progress for the key
            values of Floridians.
                                                                                       3
                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
CONCEPTUAL APPROACH AND METHODOLOGY

Conceptual Approach

The approach guiding the research team’s efforts is based on a three-pronged process
designed to capitalize on findings from past national and regional (Orlando region) growth
research conducted by Harris Interactive while identifying new or different values and
attitudes about growth unique to residents of the St. Petersburg/Tampa Bay region.


The approach guiding prior national and region growth research is based on a powerful
conceptual foundation which unlocks the key to understanding human decision making.
The approach is predicated upon the following key considerations:

   •   Personal values drive behavior in humanity all over the world. These values
       include, but are not limited to, self-esteem, personal security, belonging, self-
       preservation, eternal salvation, love of family, peace of mind, etc. The importance
       of personal values is viewed at a micro or individual decision-making level.
   •   The approach is based on means-ends theory. According to this approach key
       values are an end. Key attributes about life that a given region constitute the means
       that lead to personal functional and psychological benefits, which ultimate foster (or
       impede) deeply held personal values.
   •   The personal values most dominant in driving behavior for a given decision can be
       determined. The means-ends “pathways of thought” which guide the priorities of
       people in a given region can be understood.
   •   Understanding the core values that people associate with quality of life, growth, and
       development of their ideal community puts decision makers in a position to develop
       plans and policies which support and guarantee that those values will be protected
       for future generations.
   •   Finally, this understanding also provides decision makers and leaders with a more
       effective way to communicate with the public about these very issues. Change
       requires political will and public support. Effective, proven communications foster
       both. Being able to communicate at both a rational and emotional level using the
       same vocabulary and “pathways of thought” that built these policies and plans will
       ensure broader public understanding and support for change.




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                                                                    Century Commission
                         St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Building on this approach, the three phases of the pilot study are:
   1. Identify new and different constructs within St. Petersburg/Tampa Bay area
      residents’ minds about growth in the region compared to findings from the East
      Central Florida study. This phase was executed via three focus group sessions.
   2. Explore and solidify the linkages between regional attributes and St.
      Petersburg/Tampa Bay area residents’ values systems. This phase was executed via
      an Advanced Strategy Lab session.
   3. Identify with precision and projectability the relative importance of regional
      attributes and finalize St. Petersburg/Tampa Bay regional values mapping. This
      phase has not yet been completed—and will require a quantitative study in the
      future.


Building on Other Learning
This Century Commission research benefits from two significant pieces of research already
conducted by Harris Interactive. A study conducted for myregion.org in 2005 entitled,
Envisioning the Future of Central Florida: Building on the Personal Values the Underlie
Growth provided an in depth understanding of the personal values of residents in East
Central Florida relating to their feeling about growth and the future of their region. In
addition, a recent national study conducted by the Harris Poll provides a national
perspective on several growth issues. Together, these two studies provide context for
understanding the issues and priorities raised in the St. Petersburg/Tampa study.



While there are clearly differences between East Central and West Central Florida, there
are also likely to be many similarities. In fact, this study is intended to help identify
possible issues and priorities where differences might exist between the two.



A portion of this report compares results of the national survey with results of the
myregion.org from East Central Florida. This comparison is intended to identify how
people in Florida compare with those in the rest of the county. Clearly, attitudes of the
residents in the seven county myregion.org do not represent those of the entire state, but it
is assumed for this analysis that they will be far more similar to those in the rest of the state
than those in the rest of the country.

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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Methodology
The research for the St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
come from two stages of inquiry.

1. Three focus groups were conducted from January 10 to 11, 2007:
   •   Rural Residents: Pasco (6), Polk (2), and Hernando (1) counties
   •   Suburban Residents: Hillsborough (5, excluding Tampa residents) and Manatee (4)
       counties
   •   Urban Residents: residents of Tampa (4) and St. Petersburg (4)


2. One Advanced Strategy Lab (ASL) Session* was conducted with 29 participants on
   February 7, 2007:
   •   Rural Residents: Pasco (4), Polk (3), and Hernando (2) counties
   •   Suburban Residents: Hillsborough (6, excluding Tampa residents) and Manatee (3)
       counties
   •   Urban Residents: residents of Tampa (5) and St. Petersburg (6)
   * ASL is a real-time tool designed to facilitate anonymous conversation, brainstorming,
   prioritization, and voting amongst a group of participants online.


All participants were recruited to ensure a good mix of county representation; long- and
short-term residents; ages; income levels; and education levels. Additionally, participants
were recruited to exclude seasonal residents; those who have participated in a focus group
in the last 6 months; those who did not complete high school; and those who work in public
relations, advertising, marketing or market research.




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                                                                    Century Commission
                         St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Note on Qualitative Research
As mentioned earlier, this qualitative research presented in this report is part of the
exploratory phase of the proposed research. By design, the research in the St.
Petersburg/Tampa Bay Area Values Pilot Study is qualitative. Qualitative research allows
for depth and breadth of understanding for exploratory stages of research. Unlike
quantitative survey research methods, it is important to remember that qualitative research
is not meant to provide results that are statistically projectable to the general population.
Upon completion of the proposed quantitative research, this data will be more complete,
statistically projectable to the general population, and comprehensive in scope of findings
and recommendations.


Although the results in this report are sometimes reported in percentages and ratios, it is
understood that these are based on a very small number of respondents from the region.


Accordingly, the results of the focus groups and Advanced Strategy Lab

conducted in this pilot study are only directional and uncover new ideas
and issues and offer insights. These insights and findings should not be
considered conclusive or definitive until quantitatively validated as
planned in Phase 3.




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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
EXECUTIVE SUMMARY

This Executive Summary highlights findings from the qualitative phases of this project:

       People truly enjoy living in the St. Petersburg/Tampa Bay area and in their own
       neighborhood.
       Outdoor activities, entertainment, weather and convenience of everything are the
       key factors that make the St. Petersburg/Tampa Bay region such a great place.
       There is a high concern and a belief that growth will decrease the quality of life in
       the St. Petersburg/Tampa Bay region.
       Traffic/congestion, low salaries, and rising taxes/insurance are significant detractors
       from the quality of life in the St. Petersburg/Tampa Bay area.
       It is very likely that the underlying values structure in the St. Petersburg/Tampa Bay
       region will demonstrate many similarities with the values structure uncovered for
       the Orlando region; yet evidence indicates that key differences will define its own
       unique set of priorities. Several new values orientations emerge in West Central
       Florida:
           o Convenience that leads to more personal enjoyment;
           o Traffic/congestion that rob me of time and peace of mind;
           o Low salaries/high cost of living that steel from my quality of life;
           o Quiet neighborhoods that generate peace of mind and well being;
           o Diversity that generates tolerance and sense of community; and,
           o Rising housing costs that increase stress and reduce my peace of mind.
       Interestingly, environmental concerns do not seem to evoke the same level of
       concern as in the myregion.org study; yet, concerns about the area’s water supply
       are more prevalent in the St. Petersburg/Tampa Bay area.
           o Note: Phase 3 will identify relative importance of top values priorities for
             the St. Petersburg/Tampa Bay region
       When exploring the best indicators of success in reaching the key personal values of
       the St. Petersburg/Tampa Bay region, the following progress indicators seem to
       matter most:
           o Safe and Secure Community – reduced crime rates
           o Enjoying the Outdoors – more parks
                      In the St. Petersburg/Tampa Bay region, residents seem to feel that
                      success lay in higher volumes of activity options (more parks, more
                      bike lanes), than in the quality of existing options (clean beaches,
                      clean parks)


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                                                                    Century Commission
                         St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
   o Education Opportunities – more teachers and smaller class sizes as well as
     more high school graduates (or fewer drop outs)
   o Transportation System – better traffic flow or fewer accidents
The public identifies several priorities for dealing with growth:
   o Keeping insurance affordable;
   o Addressing transportation;
   o Improved police/fire protection;
   o Fair taxes; and,
   o Affordable housing.
There is a heightened awareness and understanding of the term “sustainable
growth” in the St. Petersburg/Tampa Bay region compared to previous research (in
myregion.org and other region studies across the U.S.).




                                                                               9
                                                             Century Commission
                  St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
DETAILED FINDINGS

Florida In A National Context

[NOTE: This comparison is intended to identify how people in Florida compare with those
in the rest of the county. Comparisons made in this section are based on two studies of a
quantitative nature—one study conducted on a national level (n=2000, October 2006) and
another conducted in the East Central Florida region (myregion.org, n=505, March 2005).
While attitudes of the residents in the seven county myregion.org do not represent those of
the entire state, it is assumed for this analysis that they will be far more similar to those in
the rest of the state than those in the rest of the country.


Overall, Floridians are personally quite satisfied with their current quality of life and very
optimistic about near-term possibilities—considerably more so that the rest of the nation.


It is not surprising that when thinking closer to home and the community in which they
live, Floridians are very optimistic. Almost two-thirds, 62% of adults living in Central
Florida feel that things in their community are going in the right direction, while 30% hold
a more pessimistic attitude, saying that things have gotten off on the wrong track.




                                                                                       10
                                                                      Century Commission
                           St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
          Positive “mood of the community” in Florida


           Do you feel things in your own community today are going in the right direction
           or do you feel things have pretty seriously gotten off on the wrong track?


        Not Sure                                                 Not Sure
          24%                                                      8%
                                           Right
                                         Direction
                                            39%         Wrong
                                                        Track
                                                         30%
                                                                                               Right
                                                                                             Direction
                                                                                                62%
             Wrong
             Track
              37%
                          US                                        East Central Florida
                                                                          myregion




This sense of optimism is even stronger looking into the future—moreso than in most the
country. While the adults nationwide tend to rate their current quality of life a 6.9 on a 10
point scale, with 10 representing the best possible life and a 1 representing the worst
possible life, residents of Central Florida are slightly more happy with their quality of life
rating it a 7.1. The positive bounce in sentiment extends into the near-term. When looking
into the future five years from now, Central Floridians rate their personal lives a 8.2,
significantly higher than the rest of the U.S. population at 7.9.




                                                                                       11
                                                                      Century Commission
                           St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
            Quality of Life Much Better in Florida

                  10

                    9                                                                            myregion
                                                                                        8.2
                                               Influentials 8.1
                    8
                                                              7.1
                                                                                          7.4      U.S.
                    7
                                   6.1
                                                                6.4
                    6
                                    5.9
                    5
                            5 Years Ago                     Now                 5 Years from
                                                                                    Now
         Now please imagine a ladder with 10 steps representing the ladder of life. Let’s suppose the top of
          the ladder, the 10th step, represents the best possible life for you, and the bottom, the first step,
        represents the worst possible life for you. On which step of the ladder would you say you personally
         stand at the present time? And, on which step would you say you stood 5 years ago? And, just as
             your best guess, on which step will you stand in the future, say about five years from now? GP       n=505




Quality of Life Priorities

When asked specifically about issues that are important to the quality of life, over three-
fourths of adults said that “Living in a safe community with low crime” is the most
important issue; followed by “Being close to family” (45%), having “Good schools that are
not overcrowded” (36%), and “Less congestion” (34%) as secondary issues.


To identify the region’s ability to provide important quality of life aspects to Floridians, the
degree to which the region is associated with the aspect is assessed. Residents think that
Central Florida has several strengths, but is not necessarily performing on these issues.
Central Florida strengths are those aspects which are most important to residents and areas
in which the region provides; close to family, friendly people, and the beach are all
strengths on which the region performs well


This evaluation also identified areas in which improvement is needed. Quality of life
aspects important to residents but those in which the region receives low marks include
                                                                                             12
                                                                            Century Commission
                                 St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
safe community, good schools, less traffic, and having plenty of jobs. In fact, education and
traffic also emerge in the values laddering section as negative features of Central Florida
and represent significant concerns for Floridians.




       Safety, family, most important for “quality of life” in region



            When you think about your quality of life in the region where you live, which is
            most important to you?

                                                       0%   5%    10% 15% 20% 25% 30% 35% 40%
                                                                                             myregion
                    A safe community with low crime                                        38% 35%
                               Being close to family                       19%                   22%
                                      Plenty of jobs              8%                             6%
                   Enjoying the outdoors *
                                         and nature              7%                     *beach   2%
                                    Friendly people              6%                              4%
                                      Good schools           5%                                  16%
                             Less traffic congestion        4%                                   7%
 Easy access to shopping, parks & recreational areas        3%                                   1%
               Having a larger yard and more privacy        3%                                   2%
                                      Good weather          3%                                   2%
                                              Other         4%




                                                                                          13
                                                                         Century Commission
                              St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Environment vs. Economy

Often residents of Central Florida tend to talk out of both sides of their mouth – they favor
growth and development in the region, but they also are conscious and concerned about the
environment. While these two perspectives are not mutually exclusive, they are often in
opposition with each other.


Across the U.S. when matched head to head and forced to choose between economic
growth and development versus protecting the environment, adults choose overwhelmingly
economic growth and development. In Central Florida however, the people choose
protecting the environment by more than 2:1 over the economy. Two-thirds of residents
(67%) believe that protecting the environment is most important to Central Florida while
three in ten (30%) support economic growth and development.


        Protecting the Environment Much Bigger Florida Priority


            What would you say is more important to your region - protecting the
            environment or economic growth and development?
           Percent
                          68%                   30%                2%   myregion
           70
                                                61
           60                                         57
                                           52
           50                       45
                                                           42
                                                                                     East
           40                  34                                                    Midwest
                     34
                                                                                     South
           30             25                                                         West

           20                                                   14 14       14
                                                                        9
           10

            0
                 Protecting the          Economic Growth         Not Sure
                 Environment              & Development



                                                                                           14
                                                                          Century Commission
                               St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Attitudes Toward Growth

When thinking about the problems and challenges facing Central Florida, most residents
point to growth and development as the cause—much more so than the rest of the country.
Almost three in four (70%) say that much of the region’s troubles are strongly related to
growth. One-quarter (25%) are stronger in their opinion and believe that Central Florida’s
problems and challenges are exclusively related to growth, while the majority (45%) say
the troubles are very related to growth. A majority of people from every county, ethnicity,
age, and length of residency believe most of the challenges are growth related.


       Growth Perceived to Be Causing More Regional Problems


           Thinking of the problems and challenges facing your region today, how closely
           do you think they are related to growth?

                        70%                 25%                 4%      myregion
         Percent
         60
                               52
         50              47
                   45
                                            40
         40                                      35                              East
                        34             34
                                                                                 Midwest
         30                                           27
                                                                                 South
                                                                                 West
         20                                                     15
                                                           10        11 12
         10

          0
               Exclusively/Very     Somewhat      Not Very/Not at all
              related to Growth related to Growth related to Growth




                                                                                          15
                                                                         Century Commission
                              St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Attitudes Toward Planning

Given the concern about growth and its impact on their quality of life, it is no surprise to
find that people place great importance on long range growth planning.

The key to managing development in the region lies in the vision and plan for long range
growth. Not surprisingly, a super majority of Floridians say that it is extremely (40%) or
very important (40%) for the area to have a vision and plan for long range growth; only 18
percent think that planning is less important for long range growth.


       Long range growth plan seen as very important


              How important is it that your region has a vision or a long range plan for growth
              in the region?

      Percent         80%              13%                   2%               3%      myregion
        80                  74
                 69    70
        70
                      63
        60

        50                                                                                  East
                                                                                            Midwest
        40                                                                                  South
        30                            26                                                    West
                                           24
                                 21
                                                17
        20

        10                                                  6              7 6        7
                                                        4         3 2            4
          0
                Extremely/Very     Somewhat          Not Very/Not at all   Not sure
                  Important        Important             Important




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                                                                        Century Commission
                             St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Growth Perceptions

To better understand if the benefits of growth and development outweigh the challenges,
residents were provided with two opposing points of view to see which one is closest to
their own opinion. People in Central Florida are so concerned, that they want to put greater
limits and controls on growth.

When asked to choose how they feel about growth, the majority of people in Central
Florida (57%) feel that “that growth in the region has and will continue to jeopardize the
quality of life for residents and that growth should be strictly managed and limited.” One-
third (35%) of adults, find benefit in growth and “believe that growth in Central Florida has
and will continue to bring many benefits and advantages to Central Florida. Growth should
be strongly encouraged and fostered.”


       Floridians Want to Limit and Manage Growth


         One opinion is that growth in your region will bring many benefits and advantages. In other
         words, growth should be strongly encouraged and fostered. A second opinion is that growth
         in a region will jeopardize the quality of life for residents. In other words, growth should be
         strictly managed and limited. Please tell me which one is closest to your own opinion.

     Percent         14%                      21%            25%                33%       myregion*
         35                              33
                                                                 32
                                                                      31
                                                         29 29
         30
                                    26         26                                        26
         25                                         23
                     22
                20        21
                                                                           18                      East
         20
                               15                                                   15             Midwest
         15                                                                                        South
         10                                                                     8                  West

          5

          0
               Growth should Growth should Growth should Growth should
                 be strongly be somewhat   be somewhat     be strictly
                encouraged    encouraged   managed and   managed and
                and fostered  and fostered    limited       limited                              *Scales are not identical




                                                                                            17
                                                                           Century Commission
                                St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
The Values of Central Florida

When focusing on quality of life perceptions, residents of Central Florida identify three
foundational orientations:

       • Safe and Secure Communities, chosen by 39% of Central Florida respondents
       • Nature and the Outdoors chosen by 27% of Central Florida respondents
       • Education chosen by 16% of Central Florida respondents


Importantly, the St. Petersburg/Tampa Bay area regional research is consistent with the
findings of East Central Florida. It reveals that Safe and Secure Communities, Enjoyment
of the Outdoors, and Good Education Opportunities are three key growth principles on
which planning strategies should be based.


       Three Foundational Values Pillars for Central Floridians
                                                 The myregion study of East Central Florida
                                                    identified three foundational values that
                                                underlie most decisions about quality of life.

                                                   The Tampa Bay Pilot study finds many of
                                                 those same values in West Central Florida.




         Safe and
          Secure                     Nature and
       Communities                      the                        Education
                                      Outdoors


                                                                                  myregion




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                                                                    Century Commission
                         St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
The most dominant orientation is Safe and Secure Community and this is what is most
important to residents of Central Florida. Residents require both a physical security and an
emotional security. They want to know that their children and belongings are safe, free
from crime. They also desire an emotional peace where they feel comfortable in the
community and that it responds to them in a friendly and neighborly fashion. By creating
these types of environments one will get a feeling of safety and less worry and therefore a
sense of security and peace of mind.


       Peace of Mind and Security from
       Safe and Secure Communities
    We believe familiar,                                                       Key Stakeholder
        and friendly
     neighborhoods are
                                                                       Leading to Greater
       important for                                                   Peace of Mind and
   everyone and need to                                                 Sense of Security
      focus growth in
       creating these                                    Less Worry Over
                                                        Personal and Family
   environments where                                         Safety
    peace of mind and a
      sense of security
                                         Feeling Safe
          flourish


                      Safe, Neighborly
                        Community

                                                                                       myregion
    Central Florida

The research in St. Petersburg/Tampa Bay validates this values orientation as illustrated by
these St. Petersburg/Tampa Bay area residents:

   •    “We feel so fortunate to live in a neighborhood where we've established lifelong
        friendships with our neighbors. We socialize and also “share the load" during hard
        times. It has given us a sense of stability, rootedness and a comfort level that I don't
        feel can be achieved without the benefit of "community". It brings us a sense of
        peace and that this is truly HOME.”

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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
   •    “The people in my neighborhood are wonderful. It is so important to have a great
        neighborhood for young families where there are children and other adults to keep
        an eye on everyone. It also gives us a chance to meet lots of different people. It
        makes us feel welcomed and safe.”


Sometimes the importance of this value is expressed in terms of its absence:

   •    “The high cost of housing is so expensive, which means that we have to live in a
        crowded apartment community. Because of the neighbors we have, we spend all of
        our time home, indoors. The crime rate is high in our neighborhood. Kids are not
        safe to play outside, we do not get to take evening walks, or even enjoy the pool
        here. I feel a sense of loss for myself and my children, because our home is not
        really a safe haven for us.”



       High Quality of Life from Enjoyment in
       Family Friendly Activity Nature Allows
   We envision a future
                                                                            Key Stakeholder
     and a place where
     nature is preserved
                                                                   Personal & Family
    so that families and
                                                                    Enjoyment, and
    individuals are able                                             Development
   to experience the best
       of the amazing                                    Live Better
                                                         Enjoying &
        outdoors that
                                                     Relaxing w/ Family
   surround us to better                                and Friends
      the quality of our             Enjoy Outdoors &
   lives and increase the                 Nature
    joy we get out of life             Live Healthy

                      Weather,
                    Environment,
                    Natural Beauty
                     Recreation
                                                                                   myregion
    Central Florida

Another decision making orientation focuses on Nature and Family. Floridians seek a
future and a place where nature is preserved so that families and individuals are able to
experience the outdoors and provide a healthier and relaxing life. These people want access
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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
to nature. This segment is looking for personal enjoyment and shared experiences with
family.

St. Petersburg/Tampa Bay area residents express this same values orientation:

   •      “The one thing about the Tampa Bay Area to me that keeps me here has to be the
          beautiful beaches. Not only does it inspire and relax me when I set foot on the
          Florida beaches, but it's free entertainment. It's a getaway for myself and my loved
          ones that allows us to escape from the hustle and bustle of everyday life.”
   •      “I enjoy the parks available in the Tampa Bay area that are specifically on the
          water or have a lake or pond. There is diverse wildlife and I enjoy bird watching,
          especially all types of water dwelling species. The peaceful atmosphere and the
          beauty of nature just reminds me of the simpler things in life that we should value.
          And the animals are going about the basics, no rush, no agenda. It's very peaceful
          and gives me a feeling of contentment.”
   •      “The one thing I love about my neighborhood is the close proximity to the beach.
          My family and I are able to go down for the sunset or a swim. It brings us closer
          together and gives us a sense of purpose.”
   •      “I really love going to the beaches in Tampa Bay. Every time my family has a great
          time and bond s together. It has been another great day together.”




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                                                                       Century Commission
                            St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
     Parental Peace and Pride
     Through Good Educational Opportunities
       We believe good                                                         Key Stakeholder
         schools and
      education are the
                                                                         Greater Pride
    cornerstone of good                                              And Peace of Mind For
   communities because                                                Future Generations

      they improve the
      quality of life for                                Doing Better Job
     future generations                                    As Parents

    and build hope and
        pride in our                  Children Have
        communities                 Better Quality of Life



                      Good Education
                         Schools

                                                                                      myregion
    Central Florida



The third value orientation critical to quality of life issues in Central Florida is Education.
Education is an area of concern for all residents. This orientation is so important to
residents because it follows the creed that good schools and education are the cornerstone
of a good community. By having a good educational system in place, future generations
will have a better quality of life and that will build hope and pride in the community.

This values orientation also comes up in St. Petersburg/Tampa as described in this
resident’s comment:

           •   “Good education is necessary for going forward into a successful future.
               This allows my family to better themselves, so that we can become better
               neighbors in the community. With a good education I have felt better about
               myself. This gives me a sense of completion, and the sense of responsibility,
               not only for myself, but for those around me.”




                                                                                      22
                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Quality Of Life In The St. Petersburg/Tampa Bay Region

It is very clear that St. Petersburg/Tampa Bay area residents love what the region has to
offer and enjoy living in the St. Petersburg/Tampa Bay region. When asked what first
comes to mind about living in the St. Petersburg/Tampa Bay area, good weather (and lack
of snow), the many beaches, and outdoor entertainment options are most frequently
mentioned.


Notably, the importance of convenience emerges frequently when residents talk about life
in the St. Petersburg/Tampa Bay region.


       What is the First Thing That Comes to Mind When You
       Think of Tampa Bay?


                    7.8
          Average satisfaction level with
          quality of life in Tampa Bay*
                                                                                8%
                                                                               Growth
                                                                            Congestion
                             Urban residents                                 NEGATIVE
                             most frequently
              83%            mention weather
                                                                       Suburban and Rural
               Weather                                                 residents most frequently
           Beaches/Water                                               mention growth

             Entertainment
             Family/Home

              POSITIVE                                             * scale of 1 to 10, where 1 means
                                                                   “not at all satisfied” and 10 means
                                                                   “extremely satisfied”



All top of mind elements considered, more than eight-in-ten (83%) respondents believe that
these elements have a positive effect on their overall quality of life. Importantly, less than
one-in-ten respondents report that these elements have a neutral or negative impact on their

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                                                                        Century Commission
                             St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
quality of life (8% each). Accordingly, residents are ten time more likely to mention things
they like than things they dislike.


Similarly, when asked to assign a percentage to the positive and negative aspects of living
in the St. Petersburg/Tampa Bay region, the results also reflect a strong appreciation for the
positives. That point of view is shared by residents in all parts of the region


          The % of elements viewed as:            POSITIVES             NEGATIVES
          TOTAL                                       69%                   30%
           Urban                                       67%                   33%
           Suburban                                    68%                   28%
           Rural                                       69%                   31%


Further, St. Petersburg/Tampa Bay area residents report that they are very satisfied with
their current quality of life, rating it 7.8 on a 1 to 10 scale where 1 means “not at all
satisfied” and 10 means “extremely satisfied.”



Unique and Enjoyable Aspects of St. Petersburg/Tampa Bay

When people think of Florida, sun, sand, and Disneyworld come to mind. These are some
of the same qualities that residents think of when asked what makes living in the St.
Petersburg/Tampa Bay region unique to other places. However, there are a few
discrepancies between what residents believe makes the St. Petersburg/Tampa Bay region
unique and what they personally enjoy most about living in the region. For example,
diversity is the third most frequently mentioned element residents believe makes the region
unique, yet it barely makes the top ten list of what residents most enjoy about living in the
region.




                                                                                       24
                                                                      Century Commission
                           St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
          When Thinking About the Tampa Bay Region…


       What makes it unique?                        What do you enjoy most?
           – Outdoor Activities                          – Entertainment Options
                                                                                       Most frequently
           – Beaches                                     – Outdoor Activities           mentioned
           – Diversity                                   – Weather
           – Entertainment Options                       – Sports
           – Weather                                     – Convenience
           – Arts/Cultural Activities                    – Beaches/Water
           – Theme Parks                                 – Schools
           – Sports                                      – Low cost of living
           – Tourists/Snowbirds                          – Theme parks
           – Family/Kid friendly                         – Friendly people
           – Education options                           – Diversity
                                                                                            Least frequently
                                                                                              mentioned

St. Petersburg/Tampa Bay area residents most enjoy the region’s entertainment options,
including shopping, restaurants, and the nightlife—especially urban and suburban
residents. However, outdoor activities—especially among rural residents—the weather and
sports are also reported twice as frequently as other elements as most enjoyed.


Convenience or proximity is one of the top five elements that participants enjoy most about
living in the St. Petersburg/Tampa Bay area. Prior research has taught us that areas which
enjoy shorter commutes also tend to be most sensitive to negative traffic implications of
growth.
   •   “There’s a lot to do. We’re in the center of the State. We have access to both
       coasts. We can drive across Orlando which is a huge resort area. We’ve got the
       beaches over here. We can go to Gainesville; we can go down to Miami so the
       center of the State is just a great location.”
   •   “…everything is close, downtown is close, if we want to take my daughter to Disney
       its close, we go on a lot of cruises, and everything is within under an hour. We can
       get there quickly.”



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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
       What Do You MOST Enjoy About Living in the Tampa Bay
       Region?

                                              Entertainment Options

                                      Outdoor Activities

                             Weather

                             Sports

              Convenience

             Beaches/Water

             Schools

         Theme Parks

        Nice People

       Cost of Living

       Diversity
                                                                      Frequency of mention




Least Enjoyed Aspects of St. Petersburg/Tampa Bay

While there are a handful of things that are frequently mentioned as most enjoyable about
living in the region, there is one element that dominates the discussion as least enjoyed:
traffic. Traffic is mentioned more than twice as often as all other elements of living in the
St. Petersburg/Tampa Bay region that are least enjoyed—particularly among suburban
residents.
Note: research participants were asked to exclude weather related issues (e.g. hurricanes)
from this discussion.


Cost of living issues such as low salaries and affordable housing also are at the forefront of
the things residents don’t like about living in St. Petersburg/Tampa Bay.



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                                                                        Century Commission
                             St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
       What Do You LEAST Enjoy About Living in the Tampa Bay
       Region?

                                               Traffic

      Low Salaries/Lack of Job Opportunities

                  Growth

                 Crime

             Housing Prices

          Bad Drivers

       Schools/FCAT

       Construction

      No Mass Transit

          Bugs

     Water System
                                                          Frequency of mention




Quality of Life in Your St. Petersburg/Tampa Bay Neighborhood

All things considered, participants report that, on average, the majority elements in their
neighborhoods (72%) are positive; while about one-quarter (27%) are negative.



Enjoyable Aspects of Local Neighborhood

When residents are asked what they enjoy most about living in their neighborhood, answers
are very different compared to what they enjoy most about living in the region.
Convenience or proximity to various activities and essential facilities is the clear leader—
mentioned more than twice as often as any other neighborhood element. Examples of



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                                                                       Century Commission
                            St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
residents’ comments regarding the convenience they enjoy about their neighborhood
include:
   •   “Close to everything and still rural”
   •   “Proximity to stores/restaurants”
   •   “Convenient location”

       What Do You Enjoy MOST About Your Neighborhood?



                            Convenience/Easy Access

              Nice People

              Small/Quiet

   Nice Community/Surroundings

           Beach/Parks                           Convenience is the most
                                                 frequently mentioned positive
           Low Crime/Safe                        by Urban, Suburban and Rural
                                                 residents
            Shopping

           Diversity



                                                            Frequency of mention




                                                                                        28
                                                                       Century Commission
                            St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Least Enjoyable Aspects of Local Neighborhood

Similarly, when asked what residents least enjoy about living in their neighborhood,
answers vary from those provided when thinking more broadly about the region. Bad or
inconsiderate neighbors are most frequently mentioned as least enjoyed. However, traffic
and growth (or crowding)—as seen in the regional discussion—are also frequently
mentioned. Examples of residents’ comments include:
     • “Renters—most of the time they don’t take care of their home”
     • “Property taxes are going up, making me ‘house poor’”
     • “Neighbors who let their dogs bark”


       What Do You Enjoy LEAST About Your Neighborhood?



                                    Bad Neighbors

                          Traffic

                    Taxes/Insurance

              Growth/Crowding

         Construction/Bad Roads

            Water Issues
                                                    Urban, Suburban and Rural
                                                    residents most frequently
               Crime                                mention bad neighbors as
                                                    what they least enjoy about
          Housing Costs                             their neighborhood




            RENTERS???
                                                            Frequency of mention

Interestingly, St. Petersburg/Tampa Bay area residents raise the issue of renters as what
they least enjoy about their neighborhood, and they distinguish between renters and bad
neighbors. Residents feel that renters are not invested in the success of the community and
so do not properly maintain the property.
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                                                                      Century Commission
                           St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
   •   “The renters are bringing down the neighborhood they do not take care of their
       yards, they vandalize, and it’s just basically riff-raff. They have six or eight people
       in a home…and a lot of them are illegal aliens and it’s really bringing down the
       neighborhood...It makes me upset that the homeowners are trying to keep their
       neighborhood nice and the renters have nothing vested so they don’t care and this
       makes me feel angry and frustrated.”

   •   “We live in a new suburb division and so all the investors got in there and tried to
       flip the homes and when everyone was flipping it kind of came to a halt so they are
       renting them out to try and at least make the mortgage and the renters don’t take
       care of their yards. We have one renter who lives across the street from us and he’s
       running some kind of business out of his home and he has about 16 cars in his
       driveway in a cul-de-sac and you know they just don’t take care of things.”


After considering all the positive and negative aspects of living in their neighborhood,
residents were asked to assess the two. Results for the neighborhood assessments mirror
those for the regional quality of life assessment revealed earlier in this report, with the
positives significantly outweighing the negatives


        The % of elements viewed as:              POSITIVES            NEGATIVES
        TOTAL                                         71%                   29%
          Urban                                       71%                   29%
          Suburban                                    72%                   28%
          Rural                                       70%                   30%




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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Emerging Citizen Values Orientations

Values research is a methodology which seeks to determine a person’s psycho-social
decision making process. The model has been used in marketing since the early 1960s and
rests on the foundation that people make choices and form opinions based on personally
held values. As explained earlier, three orientations dominate resident values in East
Central Florida. These values are also present in the St. Petersburg/Tampa Bay region.
During this phase of research and investigation several new values orientations also
emerged.


In this phase of research, the Century Commission aimed to provide guidance to the public,
community leaders, and policy makers on making decisions that will protect, promote and
preserve the overall public good throughout the growth and development process. To
accomplish this, the shared, core values that Floridians associate with quality of life,
growth and development of their ideal community were identified and explored through the
values research process. Insight from this effort is described below. Note: Phase 3 will
identify relative importance of top values priorities for the St. Petersburg/Tampa Bay
region and finalize the decision making maps.


There are four levels at which the decision making process operates, each of which is
described below:
   •   Attributes are the basic descriptions of a community or quality (safe community,
       beach, good weather, less traffic, etc.)
   •   Functional Consequences are the physical benefits derived from that attribute (can
       go outdoors, enjoy nature, saves time, kids are safe, etc.)
   •   Psychosocial Consequences are the higher and emotional or social benefits that
       arise from the lower level functional consequence or attribute (less stress, do a good
       job as a parent, can relax, etc)
   •   Personal Values are the end personal goals that ultimately drive choices and
       behavior (gives me peace of mind, family love, personal enjoyment, etc).

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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Research into decision-making and motivation has proven that any strategy,
communication or brand promise must be made emotionally compelling by tapping into
deeply held values. And the strategy must prove that it can deliver on these emotional
values by identifying and aligning specific, concrete brand characteristics. The mantra
guiding all effective strategy is “persuade by reason, motivate through emotion.” Likewise,
regional and growth planning priorities are strengthened when they are built upon the solid
foundation of these things that residents hold most dear to their personal values.


Traffic (or congestion), low salaries, and rising taxes or insurance are significant detractors
from the quality of life in St. Petersburg/Tampa Bay. In fact, they are also some of the
primary values orientations held by St. Petersburg/Tampa Bay area residents. During the
research discussions, several new values orientations emerge compared to East Central
Florida:
           o Convenience that leads to more personal enjoyment
           o Traffic/congestion that rob me of time and peace of mind
           o Low salaries/high cost of living that steal from my quality of life
           o Quiet neighborhoods that generate peace of mind and well being
           o Diversity that generates tolerance and sense of community
           o Rising housing costs that increase stress and reduce my peace of mind


The following values orientations provide a preview of St. Petersburg/Tampa Bay area
residents’ perceptions that will be more completely navigated in the decision making maps
that will be finalized following phase three. At the attribute level, there are features or
characteristics that set the tone for St. Petersburg/Tampa Bay. These are followed by both
functional and emotional consequences. Functional consequences are the physical or direct
benefits to the resident which comes from the attribute and the emotional consequences are
derived from how the resident feels internally. Finally this is followed up by personal
values which are important beliefs or that people hold about themselves.




                                                                                      32
                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
Traffic
By Spending Less Time on the Road, Residents are
Able to Save Time , Relax and Do Things They Enjoy

 In my business I go on appointments and I travel. I                               Key Stakeholder
   hate being late. When I get late I get aggressive
  and it makes it stressful for the other people in my
  car so that’s just a pet peeve for me. I can’t stand                    Peace of mind
    being late and when I’m stuck behind someone
                                                                            Personal
 who is in the left lane going the same speed as the
        guy in the right lane it drives me insane.                         happiness

                                                          Less stressful
                                                         Do other things/
                                                         Spend time with
                                                             family

                                      Less time spent
                                          driving
                                      Less road rage

                Less commuter                                 Having construction on our main road
                    traffic                               causes the roads to become traffic-ky. This
                                                           in turns causes delays in work and school.
                                                            Our streets that lead out to the main road
                                                          get shut down to one lane. In all, this means
                                                            our humble little county is growing to big.
St. Petersburg/Tampa Bay Area




                                                                                     33
                                                                    Century Commission
                         St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
 Cost of Living
 Because of Lower Salaries, I Am Not Providing the
 Quality of Life I Would Like To Provide To My Family

                                                                                            Key Stakeholder
   Because of the expense of living in Florida this
  leaves us with little or no money for the activities
that my wife and I enjoy. This tends to leave the two
of us frustrated and stressed and actually thinking of
                                                                                     Low Self Esteem
      working two jobs just to make ends meet.


                                                                 Feel Frustrated
                                                              Lower Quality of Life
                                                             Can’t Provide for Family


                                           Don’t Have Money
                                              for Things



                    Low Job Salaries /
                    High Cost of Living



St. Petersburg/Tampa Bay Area

 Convenience
 Being Able to Enjoy Life by Having All the
 Conveniences of Life Nearby
                               The neighborhood that I live in is close to the
                              mall, grocery stores, gas easy to get around. I
                              can usually get the things stations, friends and               Key Stakeholder
                             family. It's that I want quickly. This allows me to
                              have more time enjoying the things I like to do
                                instead of always driving or being in traffic.
                                                                                     Personal Enjoyment
 Having shopping centers, hospitals,
libraries, restaurants near me is very
      rewarding and basically non
    stressful. I can relax and feel a                                  Less Stress
    sense of accomplishment both
 personal and professional in my life.
                                                                    Do Other Things
    This makes me feel successful.



                                              Saves me time


                   Convenience of shops/
                      restaurants and                   The close proximity to everything is what I enjoy most
                      activities in the                   about downtown St. Pete. It allows me to enjoy my
                                                        surroundings and not worry about getting there. I can
                     Tampa Bay Area
                                                       walk to the parks, movies grocery stores and restaurants.
                                                          I spend less time in transit and on gas. This aspect
St. Petersburg/Tampa Bay Area                                      makes me feel relaxed or at ease


                                                                                          34
                                                                         Century Commission
                              St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
   Quiet
   I Like Living In Quiet Neighborhood Where I
   Can Relax and Feel A Sense of Well Being
                                       My job is just so stressful that
                                       when I do finally arrive home                         Key Stakeholder
                                       its just so peaceful and quiet
                                       that I'm instantly rejuvenated
                                       and at peace with the world.
                                                                                Sense of Well Being
Living in my neighborhood is so peaceful
and quiet. Living here allows for a person
to come home after a busy work day and
enjoy the comforts of a quiet home. It give                     Feel Less Stress
you a sense of well being and the benefit                          and Calm
  is being well rested and rejuvenated.


                                        Can Relax/Rejuvenate



                                                      The best thing about my neighborhood is definitely the
                    Quiet Neighborhoods               peace and quiet. It's easy for me to take a nap or read
                                                     and write at will. I don't have to contend with party music
                                                      all the time like at my old house. Knowing I'm a young
                                                     homeowner who can come home and relax, it gives me
  St. Petersburg/Tampa Bay Area                             a sense of accomplishment and well-being.


   Diversity
   Diversity of People leads to Tolerance and
   Greater Sense of Community
                              This is what America stands for to
                                   many people. A sense of
                              community and belongingness no
                                                                                               Key Stakeholder
                              matter what creed or color, gender
                              or religion. We come together for
                                       the greater good.                           Leading to Greater
                                                                                  Sense of Community
  Tampa is ripe in cultural diversity. If we                                       Personal Security
    use the tools given us here we can
    understand our place in the global                               Feel safe
  society. We need to learn to get along                        Gives me a greater
    with many and Tampa allows this.                          Understanding/ Tolerance
                                                                      of others

                                         Meet different people            What I’ve seen in the last few years has been
                                         Expands awareness/               a major influx of illegal aliens in the area. The
                                        Teaches us about others           street in the area where I grew up used to be
                                                                            called Lock Street which is right down the
                                                                          road from me, now it’s called Del Mar Logros
                      Diversity of people                                      and it’s just been a cultural shock to
                   living in the Tampa Bay                                  everybody around there. As far as people
                              Area                                         used to take more pride in where they lived.
                                                                           Now that’s fallen off because over the years
                                                                           the properties have gone down and a lot of
                                                                            people have kept them for second income
  St. Petersburg/Tampa Bay Area                                             properties and they haven’t fixed them up.

                                                                                           35
                                                                          Century Commission
                               St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
     Housing Costs
     Because of Rising Insurance Costs I’m Not Sure
     That I Can Afford to Stay In The Area

      I choose to grow older and I have to think about my                               Key Stakeholder
     children’s children and if this is where they are going
           to be born there has to be somewhat of an
         opportunity for things for them. It’s nice to have
      money and build beautiful half million dollar homes                      Low Self Esteem
       and what have you but there has to be something                         No Peace of Mind
     there for the future. That stresses the hell out of me.

                                                               Makes Me Worried/
                                                                   Stressed
                                                                 Not In Control


                                            Drains My Budget /
                                           Affects Me Financially


                                                                      We are unhappy with how much we
                     Rising Insurance Costs
                                                                       have to pay in property taxes and
                         Property Taxes
                                                                    insurance. It really hurts our budget. We
                       Affordable Housing
                                                                    would be saving more for our retirement
                                                                     or perhaps investing if they weren't so
                                                                                       high.
    St. Petersburg/Tampa Bay Area


Impact of Growth on Quality of Life

When presented with facts and statistics about future growth in the Tamp Bay region, most
residents report that their quality of life will decrease as result of this growth—particularly
urban residents. St. Petersburg/Tampa Bay area residents feel that future growth will
increase traffic and lengthen their commute, increase the overall cost of living in the area,
and cause crowding in neighborhoods, schools and the job market.


Conversely, residents who believe that future growth in the region will increase their
quality of life—typically rural residents—cite a stronger local economy and better job
opportunities.




                                                                                            36
                                                                           Century Commission
                                St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
           Quality of life*:        TOTAL        Urban      Suburban       Rural
           Decreasing                  18          9            5            4
           Increasing                  5           0            2            3

*As you may or may not know, this region is one of the fasting growing in the nation. In
fact, the population in this region is expected to increase by another 4 million people by
2050—that’s double the current number of people. Now, understanding that this is a fact
of life in the Tampa Bay area, I would like you to think about your quality of life 5-10 years
in the future. Based on what is happening in your region and neighborhoods, for you
personally, do you see your quality of life in the St. Petersburg/Tampa Bay are increasing
or decreasing five years in the future?




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                                                                     Century Commission
                          St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
       Participants Believe Growth will Decrease Their Quality of
       Life By A Ratio Of 3:1

                                               DECREASING

             Traffic/Commute                             I see the quality of life for my grandchildren
                                                          and everyone decreasing. There will be so
      Increased Cost of Living                              much traffic. Roads are congested now
                                                               what will they be like in 10 years
       Crowding
                                                          Because of the cost of living is
                                                           too high. I will be forced to
                      The congestion will be                 move out of this area.
                     overwhelming and where
                        will everyone live?


         INCREASING

    More Jobs

                            I see my life increasing
                        because the job market should
                         increase with the population.
                                                                     Frequency of mention




Concerns Regarding Future Growth

St. Petersburg/Tampa Bay area residents were asked to brainstorm what concerns they have
about future growth, thinking specifically about the negative impacts it will have on their
quality of life. During this discussion, increased traffic congestion, more crime, crowding
in schools, and more competitive job market were the most frequently mentioned concerns.
However, when asked to rate the significance of each of the concerns mentioned during the
brainstorming session, some of the most frequently mentioned concerns—such as school
crowding and a more competitive job market—are not among the most important concerns.
Similarly, some of the least frequently mentioned concerns—such as a higher cost of
living, higher taxes, and water supply issues—are rated as very important concerns.




                                                                                        38
                                                                       Century Commission
                            St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
        Negative Impacts of Growth



     Top 10 Significant Concerns                 TOTAL Urban              Sub.      Rural         Frequency of Mentions

     1. Traffic congestion                          9.3         8.6        9.6        9.9
     2. Higher cost of living                       8.8         9.1        9.1        8.1
     3. Increase in crime                           8.7         8.1        9.0        8.9
     4. Higher taxes                                8.5         7.9        9.0        8.8
     5. Issues with water supply                    8.3         8.9        7.4        8.5
     6. More accidents                              8.0         7.3        7.0        9.8
     7. Higher energy prices                        7.7         7.4        6.7        9.3
     8. Environmental issues/                       7.5         7.6        6.7        8.4
     pollution
     9. Less green space                            7.5         7.1        7.4        7.9
     10. Crowding our schools                       7.3         5.8        8.4        7.8

     15. Competitive job market                     6.3         5.8        6.4        6.9

     Scale of 1 to 10 – where 1 means “not at all a concern” and 10 means “significant concern”
     THIS IS QUALITATIVE




Perceived Benefits of Future Growth

The same pattern emerged when St. Petersburg/Tampa Bay area residents discussed and
then rated the positive impacts of growth. During the brainstorming session, a better
economy and job opportunities, new people coming to the area, new restaurants and places
to go, and more general entertainment options were most frequently mentioned as positives
associated with future growth. However, increased focus on schools and education and
better roads/transportation were rated as the most positive impacts of future growth, despite
their infrequent mention during the brainstorm session.


These results also indicate likely differences exist between urban, suburban, and rural
residents.



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                                                                            Century Commission
                                 St. Petersburg/Tampa Bay Area Values Pilot Study Interim Report
       Positive Impacts of Growth



    Top 10 Positive Impacts                         TOTAL       Urban Sub.          Rural          Frequency of Mentions

    1. Focus on schools/education                      8.7        8.2       9.1       8.9
    2. Better roads and transportation                 8.7        7.9       8.9       9.5
    3. Better economy/job opportunities                8.5        7.9       9.4       8.1
    4. Increase home values                            8.5        7.6       9.3       8.5
    5. More entertainment options                      8.3        7.8       8.9       8.4
    6. More cultural activities                        8.3        9.2       8.3       7.4
    7. New restaurants / places to go                  8.3        8.2       8.6       8.0
    8. Attract new corporations                        8.1        7.9       8.4       8.0
    9. New innovations/ideas for region                7.5        7.2       7.8       7.6
    10. More competitive businesses                    7.2        7.1       7.3       7.3


    13. New people coming to region                    6.1        7.1       4.7       6.6

    Urban residents rate development of the arts at 7.9
    Scale of 1 to 10 – where one means “not at all a concern” and 10 means “significant concern”
    THIS IS QUALITATIVE




Notably, several residents offer unsolicited advice to those managing growth in the region
when presented with the fact that the population in the St. Petersburg/Tampa Bay area will
double by 2050.


   •    “We have serious growth management issues in the county. …a majority of the
        people who are in the management positions are in way over their heads.”
   •    “They need to establish some type of growth management. Some type of an office
        for that so that we don’t end up like Phoenix or Vegas is having the same
        problems.”
   •    “There are already governmental agencies in place that monitor but they are so
        micro in their vision that no one is really talking to each other. I know that
        Lakeland Downtown Development Association and some of the other agencies that
        manage these kinds of things don’t talk to each other. As a matter of fact they are
        fighting. Downtown wants to fight urban sprawl. They don’t want people growing
        out into the outskirts of Lakeland. They want them to be in the center of Lakeland
        growing up, putting taller buildings in. The people in the outskirts of Lakeland
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    want everyone to sprawl out so they have a bigger tax base. There needs to be
    better communication between the agencies that already exist.”
•   “Let’s stop thinking we’re little tiny small little towns. We need to think a little bit
    bigger and think okay we’re going to have a management facility that is going to
    deal with how big everything is getting it needs to be here and it needs to talk about
    the whole area, not just West Pasco, East Pasco and a little part of each little area.
    It just drives me crazy of how that is just ill wasted time.”
•   “We’re fighting the good ole boys system. Florida is the biggest good old boy
    system around. What you are going to see is the lifetime of the good ole boys dying
    out before what you said with all the influx of new people that weren’t born and
    raised here that are getting into some of these key positions that have a more open
    mindset to actually doing their jobs … They have all gotten filthy stinking rich off
    from this. The ones who have lived here for years and years, the growth
    management aspect of what has taken place in the last 25 years that I have lived
    here sickens me to my stomach actually.”




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Planning Priorities

Imagining that they could speak to someone with influence over regional growth, St.
Petersburg/Tampa Bay area residents were asked to brainstorm what they believe to be the
most important priorities to ensure regional growth is done the right way. While
transportation, education, taxes and utilities (water and sewage) dominate the discussion,
affordable insurance, transportation and improved police and fire protection are ultimately
rated as the most important planning priorities for future growth.


Notably, there is a fundamental difference in the minds of Tampa Bay residents between
transportation and mass transit. Additionally, transportation—which is perceived to
encompass road and traffic issues—is believed to be much more important than mass
transit as a growth planning priority.

       Planning Priorities



       Top 10 Positive Impacts                       TOTAL      Urban Sub.          Rural         Frequency of Mentions

       1. Keeping insurance affordable                 9.4        9.1       9.8      9.3
       2. Addressing transportation                    9.3        9.7       8.9      9.3
       3. Improved police/fire protection              8.9        8.1       9.0      9.8
       4. Fair taxes                                   8.8        8.1       9.6      8.8
       5. Affordable housing                           8.7        8.8       8.6      8.6
       6. Focus on education                           8.6        8.2       8.8      8.9
       7. Better economic opportunities                8.5        8.4       8.6      8.5
       8. Improving utilities/water/sewage             8.4        7.9       9.1      8.1
       9. Preparation for storms                       8.3        7.8       8.9      8.1
       10. Keeping energy prices low                   8.2        7.6       8.3      8.8
       11. Addressing mass transit                     8.2        8.6       8.4      7.5
           What should the most important priorities be to ensure that the Tampa Bay
                            region's growth is done the right way?
       Scale of 1 to 10 – where one means not at all a concern and 10 means significant concern
       THIS IS QUALITATIVE




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Progress Indicators

There are many challenges and opportunities that will shape the future of the St.
Petersburg/Tampa Bay region and it will be important to look back and judge how well
things turned out. As such, St. Petersburg/Tampa Bay area residents were asked how they
will know if things turned out well and what outcomes, facts or figures would be the best
indicators of success.


As indicated earlier by residents’ concerns for a decreasing quality of life associated with
future growth, better traffic flow and fewer accidents is the most frequently mentioned
indicator of success. This includes quicker completion of road construction, less road rage,
more courteous drivers, and having traffic be more spread out—possibly due to the
increased use and accessibility of mass transit. Notably, suburban residents are most likely
to judge progress based on traffic, as they mention improved traffic flow nearly twice as
often as any other indicator brainstormed.


Lower crime rates, higher income levels, more job opportunities, and increased graduation
rates are also frequently mentioned indicators of success. While each of these have
obvious ways they can be measured, the brainstorming session did address some areas with
less obvious indicators of success. For example, a decrease in low income housing as a
percentage of all housing options and an increased ration of homeowners to renters are both
mentioned as ways to measure progress related to homeownership and affordable housing.
Additionally, some St. Petersburg/Tampa Bay area residents suggest that decreased wait
times in emergency rooms and generally healthier children are less obvious, but valuable
ways to measure the progress of better healthcare.


Further, about one-in three mentions include the notion of happier and nicer people in
general across the region—a progress area that is far less tangible than others mentioned.
These mentions include increased happiness of seniors and children, more polite children
and a better balance of work and quality of life. A couple residents even suggest

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conducting opinion surveys as a way to both keep the residents involved and track changes
in the general attitude of region residents.

       Top of Mind Progress Indicators Brainstorm



                         Better Traffic Flow/Fewer Accidents

                        Lower Crime Rate

                  Higher income levels/More Jobs

    Higher Graduation Rates/Fewer Drop Outs

     More Homeowners/Affordable Housing

          Happier/Nicer People

        Better Tax/Insurance Rates

     Schools/ Class Sizes

    Better Healthcare

     Homelessness
                                                               Frequency of mention




Indicators for the Core Values

Past research endeavors have found that there are four core values underlying what people
want most out of living in Central Florida. Each value is characterized by a powerful
principle to guide future growth planning and regional stewardship: safe and secure
communities, enjoying the outdoors, good education opportunities, and a good
transportation system. To understand how St. Petersburg/Tampa Bay area residents will
define success in these progress areas, they were specifically asked for indicators of
success in each area.



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       Values Indicators of a Safe and Secure Community
       New Ideas

      We believe familiar and friendly neighborhoods are important for everyone and need to
      focus growth in creating these environments where peace of mind and a sense of security
      flourish




                                            Crime Rates

     Neighbor Communication/Involvement

      Can Walk Streets/Street Lights

      Increased Security/Police

    Kids at playgrounds/Parks




                                                                 Frequency of mention




The overwhelming majority of residents believe that lower crime rates—including
identification of sex offenders, lack of public graffiti, thorough background checks for
public positions (teachers), and the ability to keep doors unlocked—is the best indicator of
a safe and secure community.


In terms of frequency of mention, St. Petersburg/Tampa Bay region residents indicate that a
safe and secure community will require more involvement from community residents than
fro increased security or police presence. Specifically, residents report that increased
communication among neighbors, more community events, more volunteers, more church
goers, and encouraging an overall sense of community will be important indicators of a
safe and secure community.


Interestingly, urban residents most frequently mention the ability to walk the streets at
night, or the presence of more and better street lights as the best indicator of a safe and
secure community.

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Notably a few residents believe that more playgrounds for children or more parks will also
enable parents to spend more time with their children and allow children to engage in safe
activities.


          Values Indicators of Enjoying the Outdoors
          New Ideas
        We envision a future and a place where nature is preserved so that families and individuals
        are able to experience the best of the amazing outdoors that surround us to better the quality
        of our lives and increase the joy we get out of life


                                                More Parks

                                    More Outdoor Activities

                                     Clean Beaches

                  More Bike Lanes

                  Clean Parks

               Clean Water Supply

        More Green/Established Greenbelts


                                                                      Frequency of mention



When it comes to enjoying the outdoors, St. Petersburg/Tampa Bay area residents seem to
feel that success lay in higher volumes of activity options—such as more state parks, more
places for children to play or more bike lanes—compared to better quality of existing
activity options (i.e. cleaner beaches and cleaner parks).


Specific progress indicators regarding more activities include:
    •     More families out together                          •    Cheaper golf courses
    •     More parades and festivals                          •    More arts and crafts shows
    •     Greater variety of teen activities                  •    Increased park attendance
    •     Lots of safe walking areas




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Additionally, when St. Petersburg/Tampa Bay area residents mention clean beaches, they
are specifically looking for healthy beach water, no red tide, and preservation of the
dunes. One resident specifically mentions reducing the presence of lights on the beach to
facilitate increased turtle breeding.


       Values Indicators of Good Education Opportunities
       New Ideas
      We believe that good schools and education are the corner stone of good communities
      because they improve the quality of life for future generations and build hope and pride in our
      communities



                                More Teachers/Smaller Class Sizes

                            Increased Graduations/Decreased Drop Outs


                                 Better Salaries for Teachers

                             Increased College Attendance


            Better Grades/Test Scores

         More/Better Qualified Teachers

                No FCAT

                Other
                                                                     Frequency of mention



When it comes to the area of education, St. Petersburg/Tampa Bay area residents
frequently mention a number of progress indicators—particularly a lower teacher to
student ratio, increased graduation rates coupled with lower drop out rates, better salaries
for teachers and increased college attendance. Interestingly, suburban residents mention
a smaller teacher to student ratio most frequently, while urban residents most frequently
mention higher graduation rates (or fewer high school drop outs).


Not only do residents feel that more teachers are an important part of a successful
education, but they also mention better quality of teachers. Particularly, residents are


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looking for teachers with degrees, and not just out of school. Some residents also suggest
conducting backgrounds checks for prospective teachers.


Other ideas for measuring success in the area of education include:
   •     Local universities getting international recognition
   •     More grants and endowments awarded to local universities
   •     Increased respect for teachers
   •     More lifelong learning classes available
   •     Happier students




        Values Indicators of Good Transportation System
        New Ideas
       Spending less time in traffic and having a variety of transportation options available to the
       public is important to the community because it increases opportunity for people from all
       walks of life and provides peace of mind from spending more time doing other things that are
       more important

                                   Better Traffic Flow/Improved Commutes

                                   HOV Lanes/More Carpooling

                                    Fewer Accidents

                            More Buses/Broader Bus Routs

               Convenient (and Handicapped Accessible) Public Transit


                           No Toll Roads/Cheaper Tolls

             Decreased Pollution


                 Other

                                                                     Frequency of mention




Not surprisingly, better traffic flow and improved commute times are the most frequently
mentioned indicator of a good transportation system—particularly among suburban and
rural residents. However, more HOV lanes, increased carpooling, fewer accidents, and

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more buses and bus routes are also mentioned quite frequently. Notably, urban residents
mention more buses and routes most frequently.


Throughout this phase of research, many residents have demonstrated that they associate
road rage with traffic issues. Similarly, many St. Petersburg area residents citing better
traffic flow and improved commutes as an indicator of a good transportation system, also
want a diminished presence of road rage.


Notably, those who mention decreased pollution, feel that more hybrid vehicles will not
only help tremendously to reduce pollution, but that increased numbers of these vehicles
in the region will also be a good indicator of success in this area.


Other ideas for measuring success in the area of transportation include:
   •   More people working from home
   •   Teen driving curfews imposed
   •   Implementation of a train system connecting Orlando, Miami, and Tampa Bay
   •   More bike friendly byways




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Sustainability

A few years ago when Harris Interactive Inc. conducted research on “sustainability,” few
people had heard of it—let alone explain it.


Interestingly, there is a fairly broad level of awareness of the term “sustainable growth”
in the St. Petersburg/Tampa Bay region. Most St. Petersburg/Tampa Bay area residents
report that they have heard of the concept, and more impressively, about half seem to
have a basic understanding of the term.


     • “Growth that doesn’t outstrip its resources”

     • “I would say that I think it means growth that the City, County or Region can
         sustain as far as infrastructure, pollution, education, etc.—as opposed to
         growth that happens so quickly that the plan isn’t in place to accommodate.”




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APPENDIX


Focus Groups Transcripts
January 10, 2007, 6:00 p.m., Tampa, FL—Rural residents

M:     We can start off with you Seth. Please tell me a little bit about yourself how long
you’ve lived in Florida, if you’re married, if you have kids, maybe what part of the
Tampa Bay area you are from.

R:      I’ve lived here all my life except for three years that I lived in Montana. I’m
married with one little girl. I live in Lakeland.

       I’ve lived here 23 years. I’m originally from Pennsylvania. I live out in the
Wesley Chapel area which is referred to as the new Tampa area. I’m married and have
two children, an 18 year old and a 14 year old.

        My family moved to Florida when I was in third grade so I’ve lived in Florida
since then in different parts. I currently live in Lakeland. I’m married and have an eight
year old son.

       My name is Ron and I was born in raised in Dade City. I’ve lived there pretty
much my whole life. I believe that once you get sand in your shoes you always come
back. I’m single and I’ll probably always live here. I love it.

        I was born and raised here. I’m married and have an eight year old daughter. I
live in Land O’ Lakes.

        I’ve lived here since 1998. I’m married and live in Spring Hill. My children are
all grown and out of the house.

M:     You have a big smile on your face, we see that.

R:     I’ve been here 12 years. I’m married. I live in Holiday and I have a five year old
son.

       I’ve been here since the winter of 1989. I’m married; I have two daughters at the
University and a step-son who is 31.

       I’ve lived here for almost four years, I haven’t really counted. I’m originally from
Brooklyn, NY, as you can tell from my voice. I am recently engaged and I have a seven
year old son.

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M:       Before we get started on the questions. In front of you are workbooks, if you will
just put your name, the date, today is the 10th and the time of the beginning of your group
was 6:00 PM. If I could ask everyone to print rather than cursive. Okay, what we’re
going to talk about is the Tampa Bay area as a whole. What I want to know is what
makes the Tampa Bay area what it is? What makes the Tampa Bay area unique?

R:     Climate.

M:     How do you describe the climate?

R:      In the wintertime it’s just perfect.

M:      What’s perfect mean to you?

R:     Perfect is not too cold or really not too hot.

       No. snow.

       With cold I whine.

M:      If you were to describe this area to someone who has never been here and is
interested in coming here, how would you describe it?

R:      I would say it’s a good place to come and do several things. You can retire here;
you can raise your children. The communities are growing and they are progressive and
they have lots to offer to different ages.

M:     Anyone else that wants to describe. If someone calls you on the phone and says,
hey I want to move down here, how would you describe it?

R:       There’s a lot to do. We’re in the center of the State. We have access to both
coasts. We can drive across Orlando which is a huge resort area. We’ve got the beaches
over here. We can go to Gainesville; we can go down to Miami so the center of the State
is just a great location.

M:      Great. Now I want you to think about the first thing that comes to mind when
you’re thinking about the Tampa Bay area. What is the first thing that comes to your
mind? It can be positive, it can be negative . . .

R:     Sun.

M:     Okay, Antonio?

R:     Convenience.

M:     What do you mean by convenience?
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R:       I live in Newport Richie on the west side of the county and I’m by 54 and Little
Road and that area is growing with a lot to offer. They’re putting in a hospital. The real
estate as really improved. The schools are improving. You have a lot of influx from the
north. Businesses are coming in, not just service jobs, but technology is starting to move
into the area as well. It’s a nice hub. It’s growing, it’s nice.

M:     Okay, Tamara?

R:     Traffic.

M:     Is that a good thing?

R:     It’s a negative.

M:     Okay.

R:     The first thing that comes to my mind is water and water activities. There is
water everywhere.

M:     Is that good or bad?

R:     Good.

M:     Kristin?

R:     I think of opportunities. You can get the best of both worlds. I work in
downtown Tampa so work in the city, but yet I live in Land O’ Lakes so I kind of get the
cows and country field too but yet it’s only 25 minutes away.

M:     Ron?

R:     Recreation.

        That was mine so I guess I’m thinking access, convenience. You can access
everything in the area.

       Muggy.

M:     Is that a good thing for you or a bad thing?

R:     Bad thing for several months, but the winter out weighs the bad.

       I was going to say opportunity also. For business and for recreation.



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       I was thinking more business opportunities than recreation, but definitely
opportunity.

M:       We’re all going to open our workbooks to page one. It’s a little bit different than
you are probably used to but what I want to talk about is there are different reasons why
people like living here, you can see, there are positive reasons, negative reasons. I want
to give you an example of purchasing something, like when I go out to buy a car, my
husband wants one thing and I want another. I’m looking for a mini van because I’ve got
kids and I’ve got to pile them into the car and I’ve got to take them to soccer, baseball,
I’ve got to take them to school. My husband is in his mid-forties and wants this two seat
convertible so that . . .the reason why I want a mini van is that it’s going to save me time.
I can put all the kids into one car and go places and if I know my time is saved the benefit
to me is I can relax more, I will feel less stressed and if I feel less stressed, than I am able
to do more things, do other things and I’ll feel a sense of accomplishment. On the other
hand, my husband wants his convertible so that he can look cool to all of his friends and
he tells me the benefit to that is that it makes him feel good and it gives him the sense of
freedom and independence.
What I want you to do is for some of these ideas that we wrote down, I want you to write
down the top two or three reasons that you like the most about living in this area and I
want you to circle the most important reason. When you go through I want you to find
out why is that important to you. How does it benefit your life and then with that answer,
what makes it relevant to you personally or emotionally and then looking at the answer
that you wrote here, when you have this and you are like, how does that make you feel?
What does that give you a sense of and I’ll walk around. With my example of the car it
would be it saves me time, I’m less stressful, and it gives me a sense of accomplishment.
Some of these you may have already written down. There may be others as we went
around the table that you can think of as reasons why you like living in this area. Feel
free if you have any questions to just raise your hand. Let it just pop out of your minds.
Don’t do a lot of deep thinking. It’s usually the first thing that pops into your minds. If
you would circle or star which one you wrote as the most important, that would be
helpful also. Kristin, share with us what is the most important thing that you liked.

R:      Convenience.

M:      How did you define convenience?

R:      Well I just defined it because everything is close, downtown is close, if we want
to take my daughter to Disney its close, we go on a lot of cruises, and everything is
within under an hour. We can get there quickly.

M:      Why is convenience, why is that important to you?

R:     It gives my the sense that I can be spontaneous and I don’t have to put a whole lot
of thought or planning into how long its going to take us to get there. If we want to go to
Disney, we’re there in an hour.

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M:     Please read to me what you wrote.

R:      On all three of them?

M:    No, you just had to do one, your most important, was everyone writing all three of
them?

R:     Yes. I did the most important, but I wrote all three boxes.

M:     Right, all three boxes, I’m sorry, I thought you meant . . .

R:     Which boxes do you want me to read?

M:     Go ahead and read through all of them.

R:      Convenience because everything is close, downtown, restaurants, the airport,
cruise terminal, Orlando and the beaches. “C” it makes life easier, work is not too far, if
we want to go on a cruise, at least one per year the terminal is 20 minutes away, airport is
close for traveling, taking my daughter to Disney for day, etc. That makes me feel
spontaneous, whatever we want or need to do won’t take too long to get there.

M:     Farrel, what did you have to say?

R:      I originally chose recreation but I changed it to weather because basically I like
recreation where I can be outside all year around. I do a lot of outside activities and
when I can’t do that I get cooped up, I get frustrated and I get fatter. I exercise so I can
eat and when I can’t exercise and I’m in the house I feel like I don’t have any motivation.
The weather also helps my back. I have very bad back problems. I’ve had both ACLs
repaired and to be honest I’m only 38, but I’m feeling it in my knees today even. It
makes me feel healthier, that I can compete because I still do martial arts and I can do my
family activities with more motivation.

M:     Antonio what did you write?

R:      I also wrote convenience. Having shopping centers, hospitals, libraries,
restaurants near me is very rewarding and basically non stressful. I can relax and feel a
sense of accomplishment both personal and professional in my life. This makes me feel
successful.

M:      Now what I want to talk about is some of the things that you don’t like about
living in Tampa Bay. There are a lot of good things, there are also some not so good
things. Some you have already mentioned so you can turn your page because we are
going to be doing this next. You mentioned traffic, you’ve mentioned muggy, what else?
What else don’t you like about living in this area?

R:     Summer. The heat.
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M:     What else?

R:     Crime.

R:     Air quality.

R:      I would also say air quality. My wife has a lot of allergies and she’s complaining.
It’s hard for her.

M:      Anything else? What I’d like to do is the same exercise we just did. The only
thing that I request is that you do not write in your notebook or pick it as far as the most
important is weather as far as hurricanes and stuff like that. That’s because there is
nothing the Tampa Bay area can do about that.

R:     Same thing about heat then too?

M:       Probably not the heat either because there is not very much that can be done about
that either but if that’s the only thing that you can think of that you don’t like about the
area then certainly go ahead.
R:       This must be a typo in here because this says how does this benefit your life?

M:       When we talk about it the question is what would be the benefit that you lose
from it? That’s a good point. You want to think if the heat is bothering you, how would
it affect your life?

M:       Seth let’s start with you. What don’t you like, what’s the least thing that you
don’t like?

R:    The congestion. I don’t mind that there’s a lot of it. I just don’t like it that it’s in
my way.

M:     How many others have that on?

R:     Mine is kind of like that. I put that it’s a transient population for the winter.

M:     Tell me about this whole traffic congestion thing going on.

R:      I hate being late. In my business I have appointments, I go on appointments and I
travel. I hate being late. When I get late I get aggressive and it makes it stressful for the
other people in my car so that’s just a pet peeve for me. I can’t stand being late and when
I’m stuck behind someone who is in the left lane going the same speed as the guy in the
right lane it drives me insane.

M:     Who has something different?

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R:       At first I had traffic, but then I thought of a better one. It’s basically the school
system in general in the Tampa Bay area. It’s physically over crowded and ill equipped.
I’m a teacher and my son goes to the same school that I work at. I love it there but every
year I’m praying that my son gets a good teacher and the books are available in the
classroom the first day of school. If he went to a new school they don’t even have their
lunch room ready. Like Trinity Oaks in the Newport Richie area didn’t have anything
ready. They had nothing. They had no desks or anything. I’m like did you not look at
studies from before that said this is going to happen. They are building schools for 600
but then they are getting 1500 kids.

M:      How does that make you . . .what did you write?

R:      I just said there is not enough. I talked about my family being super important to
me and that’s one of the reasons why I came down here, so that I could be closer to him
and that’s the payoff. I worked in the New York City School System which is not perfect
but there was less BS and bureaucracy and it just drives me crazy.

M:      How does that make you feel when you know your child is going into a school
that you know isn’t equipped or prepared for the amount of children? How do you feel
personally about that?

R:      Me personally, it upsets me because it affects me on both levels. I feel like I have
to be so much more on top of people than ever before. It’s like I have to juggle both hats.
I have to go into my principal’s office and say I’m wearing the “mommy” hat now
because I feel a little mean. It is just difficult like that. We really are looking into after
we get married to putting him in private school and working out the finances. I might
change to private school because it’s a lot less bureaucracy, a lot less paperwork.

M:     Good. Who has something different?

R:      The shrinking eco-systems. I’m concerned about that because when I moved
down here originally in 1989 there was a lot of land. The convenience today of having
things close by is good but at the same time the overcrowding affects the traffic and
affects the air quality, it affects the over population in the school, it affects all these new
schools that need to be opened, that has taken up land as well and we are looking at our
natural resources are really going to hell. That’s what we are doing. We live in
(inaudible). We’re selling our water to Hillsborough. I’m very concerned about it. I
choose to grow older and I have to think about my children’s children and if this is where
they are going to be born there has to be somewhat of an opportunity for things for them.
It’s nice to have money and build beautiful half million dollar homes and what have you
but there has to be something there for the future. That stresses the hell out of me.

M:     Does anyone else have anything different?

R:     I have a concern about the rising costs of insurance.

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M:     What did you write about it?

R:      I wrote that to me I think it’s very expensive and puts a drain on the budget.

M:     How does that make you feel when your budget has been drained?

R:      It makes me upset. Along with that is the property tax. I feel the same way about
that although I don’t like the traffic either.

M:       What I want you to do is turn to your next page in your booklet and think about
all the positive aspects of living in Tampa Bay and all the negative aspects of living in
Tampa Bay. I want you to put a percentage by each one so that it equals up to 100%.
Would you say its 100%/0% or 90%/10%. Whatever percentage you feel that you would
classify as positive aspects of the Tampa Bay area and negative aspects of the Tampa Bay
area. Just make sure it adds up to 100%. You can turn those over. Now we are going to
talk about your neighborhood. The neighborhood and the local area that you specifically
live in.
Tell me about the neighborhood that you live in. Are there lots of activities? Are there
schools? Tell me a little bit about where you live?

R:      I live five minutes from my job but it’s perfect. I love that. I can leave my house
and get to work in ten minutes. I moved to my area about one and one half years ago. It
has changed. It was a lot of older people but now there are more families there. There
are a lot of houses that are just sitting there because you have the snow birds or whatever
they are called and they come down periodically and they just let the houses sit there and
that annoys me. I don’t have a problem with anybody on my block except and I’m so
sorry if this offends anyone but the annoying rednecks across the street from me. They
know I have a child and its 9:00 p.m. at night and they are screaming “Go Gators.” I’m
like, I’m watching the same thing too but you don’t see me acting like a fool. That just
drives me crazy. Other than that I love my neighborhood.

M:    What is your neighborhood like? If I was going to move into your neighborhood
how would you describe it?

R:      Ten years ago it was kind of the same situation it was a lot of older people. Now
it’s gone to rentals.

M:     Are they apartments? Are there houses in your neighborhood?

R:      It’s houses. I like the area as far as convenience. I’m right over the Pinellas line.
The commuting is good but the area is really going downhill. People don’t take pride in
their property. Pick your trash up. Mow your grass.

M:     What about activities?



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R:    Good. We live a mile from the water. Like I said before Pinellas County is really
convenient. We can get to Tampa quickly. We can go to any of the malls.

R:     I actually like my neighborhood. It’s a no outlet neighborhood that makes me feel
safer with my son. We don’t have a lot of traffic going through. Just basically
neighborhood people.

M:      Are there schools nearby?

R:      It’s the best school district. It’s not the highest income neighborhood. Most of
the people there are professionals and they take care of their kids. We have a cultural
mix but it’s a very safe, smaller neighborhood. We don’t have a lot of houses, probably
100 in the neighborhood and only three or four are rentals. We have taken some steps to
make sure it stays that way. I’m not really in favor of housing organizations, at least I
wasn’t until I saw that it can affect your property value. We have a small organization,
we probably take less than some other ones but I’m okay with it.

        What I like or don’t like?

M:      No describe your neighborhood for me. We’re not getting into likes or don’t likes
yet.

R:       My grandfather lived there. The home was passed down to my mother and father.
My little house is on the property. My uncle lives next door, his wife’s mother lives next
door, his wife’s mother lives next door. It’s really family oriented in Dade County.
What I’ve seen in the last few years has been a major influx of illegal aliens in the area.
The street in the area where I grew up used to be called Lock Street which is right down
the road from me, now it’s called Del Marlogros and it’s just been a cultural shock to
everybody around there. As far as people used to take more pride in where they lived.
Now that’s fallen off because over the years the properties have gone down and a lot of
people have kept them for second income properties and they haven’t fixed them up. We
have that little area where all the relatives live and it’s kept up really nice but it looks like
its declining and that’s what I’m worried about is that just eventually its all going to go.
They are putting in some new developments around there and the businesses which are
keeping it up right now but I see a lot of decline in the area.

M:      I want you to think about the neighborhood that you live in, it could be activities
that are around, schools or whatever. What are some things that you like about where
you are living?

R:      School district.

M:      What else?

R:      Clean and well maintained.

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M:     How do you describe clean and well maintained?

R:      There is not trash in the yards. There are not cars up on blocks in the yards. I get
aggravated with the home owners association Nazis but they do their job. There are not
trash cans laying out in the yard. It’s a nice place.

M:     What else?

R:     Just the amount of property.

M:     The amount of property that you have?

R:     Yes. The size of the lots.

M:     What else about the neighborhoods?

R:      Well I don’t know how to say it but it’s just the convenience. You can go any
direction and get to a CVS, Wal-Mart or any other store. You have all of those things
close.

       Safety.

       Definitely.

        All the houses don’t look exactly the same. Something about that has always
bothered me. I guess that’s because I’m not from Florida but you have certain houses in
certain developments that has always bothered me.

M:     So that’s negative.

R:      The differences in houses. Houses don’t look the same. Something about that
looks too . . .

       It’s brand new.

       That can be a plus and a minus.

       The minus is that there are no trees. My neighborhood is three years old. A lot of
us have planted trees but there are no big oaks in the yards.

       My neighborhood is historic.

M:      Now what I would like you to do is write down the things that you like most
about your neighborhood. Some of them you might have mentioned that it’s brand new,
you’ve got good schools, it’s clean and well maintained, the size of lots, the convenience
of places that you were talking about, you can go to stores or whatever, it’s safe and there
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may be other things that no one has mentioned that you would like to add. Think about
the one most important thing that you like best about the neighborhood or area that you
live in.
         Did anyone add anything to the list up here of your top three things that wasn’t
already mentioned?

R:     I have a low crime rate in my neighborhood.

       I have caring neighborhoods and diversity in ages of the neighbors.

M:     And that’s a good thing. Anything else? What did you write?

R:       I went with size of lots. We live about a mile east of 75 and 54 so it runs about
20 miles off the road but I go out to Dade City quite a bit. I lived there actually 23 years
ago when I first moved to the area and there was nothing out there. There was a
convenience store and a McDonalds. Right now we are in the midst of begging the
County to change a road that should have been started about three years ago to change it
to six lanes. They added probably several thousand building permits on the first three
miles of 75 East last year and we’re still on a two lane road so its just disastrous every
afternoon but in reference to our actual neighborhood, we live in an older community and
the lots are all minimum half acre lots, most of us are three quarters to acres. It’s not an
organized homeowner’s association so we have flexibility. Everyone takes care of their
place. We have diversity in our ages. A lot of older and younger people and that gives
us room to stretch out and not feel like each house is on top of each other like a lot of
other cookie-cutter neighborhoods. I wrote that gives us a feeling of peace and serenity
and security to have a place like that.

M:     Now what we want to talk about is what you like least about your neighborhood.
You mentioned that the roads – you are waiting for them to build a wider road so that’s
something you don’t like about it. We’ll say the size of the roads, all the houses look the
same, cookie cutter. What else do you think you don’t like about your neighborhoods?

R:     All the renters.

M:       Tell me a little bit about the renters.
R:       Well we live in a new suburb division and so all the investors got in there and
tried to flip the homes and when everyone was flipping it kind of came to a halt so they
are renting them out to try and at least make the mortgage and what not and the renters
don’t take care of their yards. We have one renter who lives across the street from us and
he’s running some kind of business out of his home and he has about 16 cars in his
driveway in a cul-de-sac and you know they just don’t take care of things.

M:     What else?




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R:      Mine is brand new so we are on the South end of town and it’s a distance away
from the main part of life and its downtown and some of the other shopping areas and so
forth so it’s a little removed from the main thoroughfare.

M:     I’ll call it removed.

R:    hat never happens in my neighborhood because we actually got a management
company to run the homeowner’s association but prior to that the politics of the
homeowner’s association was very disturbing. I can’t stand it. I think we have a
management company now.

         The thing about my neighborhood is even though it is similar to what you would
call the cookie cutter kind of thing the houses are for the most part well maintained.
Because of that they have a large turnover. There are a lot of properties that come up for
sale. You really don’t have a choice about who your neighbors are. Sometimes it’s . .
.I’m not talking about culture whether you’re black, white, green or yellow, that’s not
what I’m talking about. I’m talking about coming into a neighborhood with a mentality
that is not positive to maintain the property, to keep the value of the property and they are
more in the destructive end, putting 16 cars let’s say in your neighborhood. That’s
something that our association, it’s not deed restricted but at the same time its not
strolling in force so it’s a . . .you can’t say we need to read, you can’t do that. If you have
a house you want to sell your house and you want to move out, and whoever comes into
buy it so like you say it’s a catch 22 situation.

        I think the reason we have a lot of renters now is because when I bought my
house a year and a half ago I spent what was it, $85,000 on a two/two. I was so excited.
Now I could sell my house for $130,000 and the person across the street from me that has
an extra bedroom they could sell it for $175,000 but who is going to honestly buy that
house for $175,000 or $200,000 or whatever it is. The houses are getting too expensive
and the people that are coming in are like well wait a second, that’s a lot of money, it
may not be $400,000 like a little tiny house in New York but that’s just ridiculous so
people say I’m going to rent now until prices go down and it’s never going to go down.

M:     It sounds like the cost of homes in the area has increased?

R:     Absolutely.

M:     So it’s to your benefit but then again you’re telling me it’s not to your benefit
because it’s caused some problems?

R:      It’s because you have to live. I could sell my house right now for $135,000 or
$140,000, whatever it is. I get tons of offers on the house all the time since it’s such a
great subdivision but it’s like, I want to get a house now I’m going to end up spending
like $200,000 for something I’m going to want or more. I’m low balling it when I say
$200,000.

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M:       Now I want you to take your top things, the fact that its brand new, you
mentioned there are no trees, the school district I will say that there are things that
everyone talked about even in the Tampa Bay area, I know you are not in exactly the
same school district but also you mentioned some things that are negative about the
schools, the fact that all the houses look the same, it’s cookie cutter, the size of the roads,
they aren’t listening to you, they’re not making them wider and its still a two lane road
which is a problem, renters, the fact that you are removed, there isn’t enough stuff out
there. I would say that the politics of associations you can write that down but don’t go
on about it because there is nothing that your direct community can do about your
homeowner’s association, only you can do it by not voting them in and the fact that there
is a large turnover. If you all would just do the same thing.

R:      For the negatives?

M:     Yes for the negatives and make sure you star or circle the one that is the most
important. You may have already mentioned it before, it’s perfectly fine to repeat
yourself, and it doesn’t all have to be different. Kristen please share what you have.

R:      My top three were renters, small lots and homeowner’s association not enforcing
things. The renters are bringing down the neighborhood they do not take care of their
yards, they vandalize, and it’s just basically riff-raff. They have six or eight people in a
home where they are all just pooling their money together and a lot of them are illegal
aliens and it’s really bringing down the neighborhood. The homeowner’s association
can’t enforce anything to the renters, they can only enforce it to the owner which is an
investor who probably lives in New Jersey so they don’t do anything about it. It makes
me upset that the homeowners are trying to keep their neighborhood nice and the renters
have nothing vested so they don’t care and this makes me feel angry and frustrated.

M:     Anyone else what to share what they like least about their neighborhood?

R:      I will chime in and say where I live we lack a beach. I guess we have Pine Island
if you want to call that a beach. I guess that’s why they call it the nature coast. I like the
beach and there’s really not one there.

M:     How does that make you feel, not having a beach?

R:     Neutral.

M:     What do you like about the beach?

R:     Its’ calming and relaxing.

M:     So having a beach there would make it more calming and relaxing?

R:     Yes I would certainly like it a little better.

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R:     In Pinellas it is a free beach, at least through February.

M:      If you would turn over your paper. You are going to do something similar to
what you just did for the Tampa Bay area. I want you to think specifically about the city
or area in which you live in and give a percentage as to what you think is positive, what
you think is negative and have them add up to 100%. It doesn’t have to be the same as
the region. The region may be higher than your neighborhood, the region may be lower
than your neighborhood, just write down what you think.

R:     In our neighborhood?

M:       Yes, in the general area that you live in. We know the Tampa Bay region is a
large region, everyone lives in different areas of Tampa Bay. Before when you arrived
here you should have been given a sheet of paper that asked you to rate your quality of
life in the Tampa Bay region. Does everyone have that with them? Please put your first
name on top of that piece of paper. How many people gave it a ten?        (No
respondents said ten.)

M:     Who gave it a nine?

(Two respondents said nine.)

M:     Anyone an eight?

(No respondents said eight.)

M:     Anyone give it a seven?

       (One respondent said seven.)

M:     Why did you give it nines? Why not a ten?

R:     I’d be living there if I found a ten. I have a lot to compare this to because I’ve
been out on the West Coast and drove a truck for years.

M:     Tell me what makes it so much better here than living in other places?

R:     It all boils down to the perfect balance in the area for the climate, the population,
everything and as far as cost wise living in an area it all balances out. This is the perfect
balance, this area.

M:       Who gave it a seven? Why not higher?
R:       It’s aesthetic qualities. I live in Lakeland and you go down South Florida Avenue
and it’s just an ugly road. I live in South Lakeland, over near 540. I’m talking about
from 540A to downtown on South Florida Avenue. It’s just not a pretty road. I want
trees, I want green trees. I’m biased, I’ve lived in Gainesville and I have something to
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compare it to. You drive and you can’t see the mall, you can’t see the parking lot,
because there are trees in front.

M:     What do you like about trees?

R:      I just think it looks outdoorsy. I’ve been out to Colorado and you just feel
energetic when you see trees. You feel like you want to go out in the woods, you want to
go hiking and biking. When I drive up and down South Florida and I do that a lot it just
feels so industrial sometimes and I want something else. Maybe the best road in
Lakeland is Cleveland Heights and it’s not that great. There are some older, nice houses
but I just want it to look better. These are areas that have been developed for a long
time. I guess the other thing I was going to bring up is that Gainesville is as big as you
want to get, but it’s also as small as you want to get. You don’t have that congestion. I
have congestion. Lakeland is definitely a lot bigger town than Gainesville. I know I’m
biased, I went to college in Gainesville but I can get to anywhere I want to there and I
don’t have traffic except on Gator day. This traffic is just really bad around here. It
doesn’t seem to have as much culture around here.

M:    Talk to me about culture because you are the first person that has actually
mentioned that tonight.

R:      Honestly my wife has had a big influence on me in that regard. She likes to go to
shows and do those things and there is something over in Lakeland, there’s the
(INAUDIBLE) center but its not the big town deal that you would have over in Tampa
and to go to Tampa I have to get on I-4 and I don’t want to do that. All the big shows
will come to Gainesville and I can see them. I don’t have as much action as the rest of
the State but it’s just you know . . .

        That’s why we like Lakeland is because it’s quieter, there’s not as much stuff
going on as in Tampa or Orlando and if we want that, we can come to Tampa or we can
go to Orlando.

       Where did you say you live?

       Off from 540A.

M:     Why else, what did you give it?

R:     An eight.

M:     Why an eight and not higher?

R:      It’s a good balance as Ron said. I’ve been around several places and it’s a good
blend of cost of housing. Climate certainly ranks right up there with the top numbers.
Once you’ve ever lived up North and spent one winter here, you’re done because the
grass is greener on the other side of the fence and you can’t ever live in a cold weather
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climate again once you’ve wintered here and it has some serious issues with growth
management, the eco system. I work in construction and we’re destroying our State.
Water will be the issue that shuts Florida down because it has a very unique eco system
as to how we get our water. It’s different than most other States and when it dries up
we’re down.

M:      Okay. I want to tell you something and then I want to know something. As you
may or may not know this region is one of the fastest growing in the nation. I think
everyone knows that. In fact the population in this region is expected to increase by as
much as another 4 million people by the year 2050. That’s double the current number of
people that currently live in the Tampa Bay area. Understanding that is a fact of life in
the Tampa Bay area. I’d like you to think about your life ten years in the future. Based
on what is happening in your region and in your neighborhoods for you personally do
you see your quality of life in the Tampa Bay area increasing, decreasing or staying the
same. If you will just turn the workbook page over and just circle what you feel.
Whether you think it will be increasing, decreasing or staying the same. You all already
have a pretty good quality of life because no one gave it less than a seven so with the
population growing, how many people think their quality of life will be better, it will be
increasing?
(? respondents said increasing.)

M:     How many people said it will be decreasing? (? respondents said decreasing.)

M:     How many people think it will stay the same? (? respondents said it will stay the
same.)

R:      I’m leaning more towards decreasing because if there’s more people that means . .
.I think I might change mine because I like to go to State Parks and State Parks aren’t
going to get any bigger. We’re not going to get any more of them, more people are going
to want to go to the State Parks and right now if you go online and try and sign up, you
can still do that, you can call up and still get one, we’re online and she’s telling me there
are two left. I mean, that’s definitely something that bothers me.

M:     Who else said decreasing?

R:      For me personally I live in an area that is still not really remote but is going to
become more and more congested. I see it happening. In (inaudible) county a friend of
mine works for the water department and he said they are putting in 10,000 homes from
Zephyrhills out to I-75. He said there are 10,000 homes going in right now and so I can
just see how congested that area is. Where he lives out in Wesley Chapel I remember
when there was absolutely nothing out there. My grandparents lived in Williams Acres
and BruceBee Downs people were afraid to drive it at night because there was nothing
out there and they were afraid they would get stranded. Now it’s so congested its unreal.
There are going to be a lot of traffic issues and I see that there’s kind of a fear there about
what’s going on because I saw what happened in the Phoenix area and that area outgrew

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there utilities. They could not put in utilities fast enough to keep up. I see that happening
in (inaudible) county.

          We have serious growth management issues in the county. It’s a combination of .
. .it’s a majority of the people who are in the management positions are in way over their
heads. We are both on the same side of the county and these people are on the west side
and the county is a very unique because it is actually two separate counties but is one
county and they are 15 years behind the times. There is no reason for them to be
dragging their feet. Their building construction system, if he wants to build something at
his house he has to drive to Newport Richie because their computers are not linked up in
Land O Lakes with the Newport Richie office. That’s outdated stuff from 15 years ago.

R:      Dade City is the county seat but all the offices are in Newport Richie. This is
insane.

M:     Who said their quality of life would be increasing? Why? How would this
increase your quality of life? What would be positive about it?

R:      I just think that for myself personally and my husband we’ll probably be more
established and we’ll be making more money and we can probably buy a bigger house by
then and for me that would be increasing my quality of life. With as much as it’s
building up at that point we could probably get a lot more house for our money.

M:      Okay so with more people coming in, how would that increase your quality of
life?

R:      That wouldn’t. I’m just thinking that . . You said in five to ten years.

M:      In five to ten years how would more people coming in, how would that help you
increase your quality of life?

R:     I mean they will have a lot more businesses and a lot more people will have
opportunities for jobs.

M:      Okay I just wanted to understand how you thought you would make more money?
        Okay, what else would be positive about growth increasing your quality of life?

R:       I think with the passing of time that more people will come into the area and we
have already, we will get people who are more educated, people who are more
professional, people who are looking in this area to retire for them and their families.
Because of that I think these people will not only bring their minds and bodies but they
also will bring their purses with them and with that, our tax base is going to increase.
The money that we will have available to do projects and expansions and hopefully
getting more people that are more savvy into how this area can be better prepared in the
future for the benefit of us all. I do believe in that. I believe that we are not that far away
from cracking that nut and the reason for that is because we have had an influx of people
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already that have come here and we have moved unfortunately the people, the original
Floridians have been moved out into certain areas where all these other people from the
North and these other regions have come here bringing their money, bringing with them
their savvy to make this a better place and a better life for all of us. I believe in that. I
see the hospital that is being built down the street from us that is going to have a
helicopter pad and I do see the connection happening when in the politics you won’t have
to come down to Newport Richie to get the permits that you will need. This has to
happen. Whether it is done by the present administration I don’t care but it has to be
done because too many of us are speaking out and we will make the changes necessary
and we do need to believe that our children, the better they are educated, the better our
region is going to be and the better our neighborhoods.

M:     Anyone else, think of anything else about how this growth will affect positively
on your life?

R:      I just have to agree with the opportunities. The job opportunities especially. I
own two businesses that are directly proportionate to the public. They cater to the public
and a radios show so the more people that are here, the better it is for the business that we
have.

M:       You have already given me some negative ways that it will affect. You’ve
mentioned traffic, State Parks are getting full, growth management issues, the fact that
they are 15 years behind the time in their construction system, their computer system and
all of that. What else is of concern?

R:      You said the water.

Yes. We have (inaudible) plants but they are not doing what they are supposed to be
doing.

       They are finding garbage in (inaudible) now.

And crime. With more people there is definitely going to be an increase in crime.

It’s hard to enjoy nature. I love nature and animals and its getting harder to enjoy that
aspect. The more they build and take land away.

M:     Okay so you’ll have less nature.

R:      Having access to stores and such, I’m not the kind of person who belongs to
Sam’s. I don’t want to go into Sam’s once a month and leave with a truckload. I do like
to be able to go get what I need and come back home and have what I need. Some people
like that Sam’s life and that’s not me. Population increase means they are going to have
more stores.



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M:      You have given me several problems or concerns that you have. What are the
solutions to some of these problems? Can you think of any solutions to crime? To
traffic? To State Parks?

R:      They need to establish some type of growth management. Some type of an office
for that so that we don’t end up like Phoenix or Vegas is having the same problems.

M:     Some kind of an office for what?

R:     For growth management.

M:     Should this be a neighborhood thing? A region thing? A state thing?

R:       I think the existing offices, the bureaucracy is already there. I know in Polk
County there are agencies that overlook downtown development and impact fees. We
just got hosed in Polk County for our impact fees and our property taxes. There are
already governmental agencies in place that monitor but they are so micro in their vision
that no one is really talking to each other. I know that Lakeland Downtown Development
Association and some of the other agencies that manage these kinds of things don’t talk
to each other. As a matter of fact they are fighting. Downtown wants to fight urban
sprawl. They don’t want people growing out into the outskirts of Lakeland. They want
them to be in the center of Lakeland growing up, putting taller buildings in. The people
in the outskirts of Lakeland want everyone to sprawl out so they have a bigger tax base.
There needs to be better communication between the agencies that already exist.

          I think there are too many little tiny agencies. Like with crime there are the
police of Port Richie and then I can cross the street and there are the police of Newport
Richie. It’s ridiculous, little things like that I see. There’s West Pascal, East Pascal. It’s
Pascal County. It’s bigger already. Let’s stop thinking we’re little tiny small little towns.
We need to think a little bit bigger and think okay we’re going to have a management
facility that is going to deal with how big everything is getting it needs to be here and it
needs to talk about the whole area, not just West Pascal, East Pascal and a little part of
each little area. It just drives me crazy of how that is just ill wasted time. I’m like you
know what, the sheriff of Port Richie is going to say the same thing as the sheriff of
Newport Richie. I don’t mean to get rid of your job but there only needs to be one person
there.

        Let me put it in a nutshell because I’ve lived here 24 years now and I’m married
to a native Floridian. We’re fighting the good ole boys system. Florida is the biggest
good old boy system around. What you are going to see is the lifetime of the good ole
boys dying out before what you said with all the influx of new people that weren’t born
and raised here that are getting into some of these key positions that have a more open
mindset to actually doing their jobs because the people that are in the key positions right
now are not about doing their jobs, it’s about I hunt with Bubba and so therefore Bubba
gets whatever he wants allocated. They have all gotten filthy stinking rich off from this.
The ones who have lived here for years and years, the growth management aspect of what
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has taken place in the last 25 years that I have lived here sickens me to my stomach
actually. I went through an insurance licensing class and the guy who taught the class
was on the State board that wrote the test. Now he’s getting rich teaching the course and
he’s writing the test. That’s a conflict of interest and unethical as all get out and it was
illegal in Pennsylvania.

Did they ask you to call him back with one of the test questions?

No he was on the board to actually right the test and then he was allowed to teach the
crash course. That’s Andy Beverly. He writes the test for the State and actually teaches
it.

       When I took it the last thing we talked about was ethics because I did the same
thing. The last section they talked about was ethics, you have to do things the right way,
don’t be dishonest, blah, blah, blah, by the call me with an example of one of the test
questions that you sign a document of confidentiality of.

        We’re not an old area, there are parts of the United States that are so much more
developed and they are older than our big cities. Not to say that people in other parts of
the country are going to have a need as to what the insights are of Florida with its water,
air, beaches and its eco system but you know, again at Lakeland I hate the way they set it
up. There are other towns I’ve been to that are just so better organized and I think that . .
.I mean I don’t want them to go and have a big trip to Hawaii to see how they do it in
Hawaii but I mean maybe get some experts and have them come in and get some
solutions. Cities that are very well organized and successful do that. I don’t think I’m
wrong because I haven’t spent too much time there but I look at Atlanta and it looks like
an organized town. They planned for growth.

        I think that’s what the problem is . . .the good ole boys sat around and said no,
that this area wasn’t going to grow this big. They wanted to keep it the way it was.

        I know in my county we have restrictions because of our tax situation. We have
not as much tax revenue coming in and this is one of the things they need to do is be
proactive instead of reactive.

M:     Antonio what did you have to say?

        We’re talking about so much with so little time and no one here really knows each
other and we really don’t know what we do in our own neighborhoods but we are
overlooking a couple of things. One of them is when you’re talking about crime are you
talking about white collar crime or blue collar crime? We’re talking about Bubba and the
fact that Bubba is a negative thing whereas Bubba doesn’t necessarily have to be a
negative thing. Yes there are a few elements out there who have really made themselves
stinky rich and we know about this but that doesn’t take away the charisma of a Bubba
and his buddies. They are still charismatic, there is something that is Floridian about that.
That’s not what my concern is though, my concern is crime and when you’re talking
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about crime we are overlooking a couple of things. You want to create agencies and put
the responsibility in someone else’s hands but the truth is we own our neighborhoods, we
own our homes and it is our responsibility to make sure that our blocks are safe and we
are not looking at these people who have retired who are in their homes who maybe were
part of an administration who are resources and we are not tapping into a resource like
that and when we look at this picture whether its small or big we need to know who our
neighbors are one and two rely on the neighbors for our own protection and for our own
safety and three do something about if there is crime in the neighborhood. This is
because if we are going to have a problem with crime I can’t fix the problem in your
neighborhood, but I can definitely fix the problem in my neighborhood and by doing that
I’m taking an active role in providing the good things about my neighborhood. I want
my neighborhood to be safe and because I want that I want your neighborhood to be safe
as well. That’s the same for you and your neighbor across the street. You need to do
something about that. You have to be proactive in whether you want to run for office or
you want to run on the board or you just want to sit outside and have a beer, who cares?
You want to make your house safe. You help make your house safe. You could then
have the opportunities for growth and the opportunities for better schools and so on and
so forth but we need that to come from us, from inside and its okay if Bubba lives next
door because he can take care of his house. He knows how to take care of his house and
you can learn from him how to fish, hunt and shoot a shotgun, probably a .357 or
something else or a bow and arrow for what have you. At the same time we are talking
about crime we have to take a step and we really cannot rely on the police whether it’s
from Pasco or Pasadena to solve all the problems for us. We have to take an active role
in this.

       Maybe make the literature that explains how the taxes are collected and
disseminated educational. I’m not stupid but I can’t understand where the money goes
and who gets what.

M:     Literature easier to understand?

R:     Yes. Not that I’m a big Krist fan, but I think that was one of the things that he
had up there. I did agree with him when he said he wanted to make, I’m not saying you
have to dumb it down but if you have to go ahead because I don’t understand it either.

        I think that’s true. A lot of people are just closing down there doors and pulling
down their shades and pretending nothing is happening. I know my neighbors across the
street were arguing one time and the dog was barking and I called the cops. The cops
didn’t come and I called them again and I told them I was going to call all night. I called
four times and they finally came. I was happy. After that it started to lessen with them.
They started taking their business in their backyard now. I called animal control to take
care of their dog. They were ready to take their mangy dog away. No one else on the
block was saying anything but everyone else was feeling the same way. If you don’t take
an active role, nothing is going to happen.



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M:      You all gave great solutions. What I want you to do is put down your most
important that you gave. There might be some that you didn’t even talk about. You had
mentioned schools and stuff like that. If you could speak to someone to influence
regional growth and make sure that it is done the right way you’ve just discussed that you
as a neighbor need to get involved, agencies should talk to each other, better
communications, one management facility, you say there are too many small ones or
organization experts from cities that are successful could come in and help, be proactive
instead of reactive, make literature easier to understand. It could be something that you
didn’t even mention that you had a solution for. You talked about the school system
having a problem so what would be the one most important priority for solutions we
discussed and why. You guys are all doing great.
That was someone from the back room. I want everyone to turn to page 12. We talked
about the fact that there are many challenges and opportunities that are going to shape the
future of the Tampa Bay area and at some point in the future some people will look back
and judge on how well things turned out and what I want to know is how will people
know whether things turned out right for them. What facts, figures, outcomes would be
the best indicators to show that something has been a success. You talked about
congestion, you talked about traffic, you talked about all these different things and you
talked about all these different solutions, I want to know how you would know what the
best indicators are of something being done. How would you know? Okay Richard,
what do you have? What do you think would be an indicator of success?

R:      As municipalities plan for the future I think it would be successful if they would
plan for the infrastructure so things would be so congested.

M:     So if they built more roads you would know that?

R:     Yes that’s part of it.

M:     Anything else?

R:     That they would do some things to keep the crime rates low.

M:     How would you know that they’ve been successful?

R:     Historical data per capita.

        I said traffic flowing freely would be an indication that some things have been
done properly. Crime to a minimum, sort of on the same wave length there. People
returning to the area, second and third generation is a good indicator that something is
being done right in the area if you want to come back where you were born and raised
instead of you can’t wait to get the heck out of here.

M:     Tamera how about you?



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R:       I think kind of the same thing with the traffic. To be better organized and I’d like
to see more of the land left alone. Not to have every square inch having something built
on it, then you would know that nature is being preserved, that there are places for the
animals.

M:     Anyone else have anything different that shows success?

R:      Low unemployment and low occurrences of unoccupied business retail space.
Like strip malls that end up being empty. That’s a sign of unsuccessful planning. We
have several strip malls in the Polk County area that are empty.

       I think that you can see now that property is being bought and sold, school
construction being ahead of schedule. Better travel experience.

M:     What does that mean?

R:      It goes into the whole traffic experience. There are less cars on the road, just like
give me a better connection system. When I first moved here I looked at the map and
said why they are telling me to go this way when I could go this way and my friend said
it’s because there’s not a road there. The connection system drives me crazy by less
dilapidated mobile home and trailers and things like that. It’s frustrating when I see those
things.

       Hopefully the taxes will level off and public education in Florida will be better
and probably ranked better nationally and of course the crime decrease, whether its for
real. We still have a lot of drugs coming in and being made here.

M:      I have some other studies and what I want to find out is this is what they consider
important for their future. We’re going to start with, several of you have already
mentioned being able to enjoy the outdoors. You mentioned that having land would
indicate that they were preserving nature. How else can you measure success of people
being able to enjoy the outdoors. How would you know? Could you even measure it?

R:     Polls.

M:     How else?

R:      Cleaner fuels. There should be a law to put away cars that are polluting more
than others. There has to be more restriction on that. The alternative fuel, maybe going
into more of the solar energy or other forms that are less harmful to the complete
environment. We are living longer but we want to breathe fresh air and that’s something
we need to take into consideration. We really do need to find an alternate way of
traveling. We all love vehicles.

M:    You bring up our next point. How about having a great transportation system.
No one here has mentioned transportation.
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R:    That’s because we all love our cars. You said it, you want your van, and your
husband wants his two seater.

M:     How do you describe a great transportation system?

R:     Miami has a great one down there.

        You need one that my wife feels comfortable getting on by herself. We have
traveled to several other cities and she won’t take them by herself. Some of the buses we
have in our area are just nasty.

        The bus system doesn’t work. I did see something on TV that Tampa is trying to
have some type of rail system that I believe is connected to the road. I think that’s
perfect. Why take another area and put a train in a whole different area. I think that
could lessen the congestion a lot.

M:     How would you know if the mass transit was successful?

R:     The ease of people on the roads.

       The choice of using it. We have a situation where we live in these small
communities and to take from one place to another we really have to take a vehicle
because we choose to do so.

M:     How about having a great public education system. How would you know it was
successful?

R:     Well my kid’s library would have books in it. Brand new school and they just put
books in and it’s January.

       When disruptive students who don’t care to learn are kicked out and given the
opportunity. Giving kids the opportunity to learn.

       Seeing people graduating instead of the drop out rate going up.

       Test scores.

        We have a high rate of percentage of students who don’t graduate. We’re talking
about finding a way of and this is part of us becoming better ranked nationally but we do
have a 60% of graduating that kids actually finish high school. We are talking about 40%
of kids’ never finishing high school and then after that the first year of college, those 60%
are going to college and it drops incredibly of how many of those don’t continue to get a
higher education. We really are having some serious issues here with the educational
system.

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I’m seeing improvement with that here. They are building a brand new library. It’s
open, beautiful and huge. They are starting to build a lot more things that are focusing on
the school.

M:      How about great health care options. No one has mentioned health care here.
How would you know it’s successful? Florida has a lot of retirees, how do you know if
it’s successful?

R:     They have socialized medicine. That’s the only way to say that it’s successful.

       We can’t have socialized medicine.

       Why not, we have it in Spain, we have it in Canada and other countries and I
don’t know why we can’t have it here. I think the AMA is extremely powerful.

M:      Okay so you believe in socialized medicine. What else would be an indication of
a good health care system. Someone mentioned they are building hospitals, is that an
indication that it’s successful?

R:     I think you have a good cross section of disciplines.

M:     How about a strong regional economy? How do you measure that the Tampa Bay
region has a strong economy?

R:     When the Bucks win.

        One of the clear signs in an area that the economy is not working is that you have
a high rate of bankruptcy in that particular area. You have people over spending what
their incomes are. You have to have a structure where businesses are allowed to grow
and make a profit, therefore businesses can pay their employees more, their employees
are able to afford the homes, education systems and health care on their own, etc. That’s
how you measure if your economy is doing well. Are your businesses able to thrive.

       Are you talking about minimum wage?
       No basically it comes down to quit restricting businesses in what they can do and
allow them the opportunity to grow, quit taxing them to death. That’s the backbone of
our economy, the small business.

M:     How else would you know if your region was successful economically?

R:      Unemployment.

       That there is a balance between the business community and the educational
community. Let’s say the business community helps the educational community, the
educational community can provide decent or good workers for the business community.

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       I think you ought to privatize the educational community.

       Yes it could be a solution to what we have now because the public education
system has proven that the bigger it gets, it’s a monster that keeps on swallowing
everything else.

M:      Please turn to page 13 and rate the areas that we’ve just talked about on their
performance. So this is Tampa Bay region’s current performance in each of these areas.
Please use a scale from one to ten. One means that they are not performing well and ten
means they are performing extremely well. Start with being able to enjoy the outdoors,
having a great transportation system, having a great public education system, having
great health care options and having a strong regional economy. You can do anything
from one to ten. Did anyone give being able to enjoy the outdoors higher than an eight?
        Anyone give it five or lower? How about having a great transportation system,
anyone give it a one? Okay, two, three, four, five? (? respondents said five.)

M:     Anyone give it higher than a five?

R:      I gave it a seven. I’ve been to other parts of the country and they are always
building roads and the roads aren’t as bad as in some parts of the country.

        I understood that to be public transportation, only.

M:     It depends on how you define it. How about having a great public education
system, anyone give it lower than a five? Anyone give it between a six or seven?
       (Two respondents said six.) Did anyone give it higher than a seven? How about
having great health care options. Did anyone give it a ten, nine, eight, seven, six, five?
       (? respondents said five.)Did anyone give it lower than a five?

R:     I gave it a four.

M:       How about having a strong regional economy, anyone give it a ten, nine, eight?
         (? respondents said eight.)(? respondents said seven.) (? respondents said six.)
How about lower than a five? (Two respondents said five.)
Please turn to page ten. We are going to talk about . . .I want you to imagine e are going
to design building an ideal community. Take a few minutes and think about what an
ideal community would be for you personally. What would you have it in? What would
it look like? Please include everything that we talked about.

M:     Tell me about your ideal community Ron.

R:      A public transportation system like San Francisco, health care like Canada, streets
laid out like Salt Lake City, Utah that has things in avenues and streets and an
unemployment rate like a communist country.



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        I put like Disney World. It’s always very clean. I like the monorail system.
Trees and flowers, playground for the kids, a park close by, stores and schools and
restaurants within minutes of driving.

       A government that has zero wasted dollars. If you want to dream, let’s dream big.
Taxation of the community only for what is needed. Well maintained neighborhoods and
roads and efficient schools with authority.


        My biggest thing I said is affordable housing where I said the average Joe can
afford a house. I’d like to see no homeless people, I’ve seen a big increase of homeless
people.

Everyone would own guns and know how to use them.

       Amen. I well armed society is a polite society.

        Less government intrusion in private people’s lives. Eliminate the government
educational indoctrination system with competition because I think it’s needed. Good
health care options should be available and efficient government.

Friendly neighbors. My son is a cub scout and I get to outreach to the community a lot
and I see the good in the community. I see a different aspect so that’s why I say people
need to start opening their blinds and seeing all the good things in their neighborhood.

M:    How many of you have heard the term sustainable growth? (? respondents
answered yes.)
What does it mean to you?

R:     Growth that doesn’t outstrip its resources.

        I put on my thing population density limits. Basically we’re putting out too many
kids. Look at China, we are nowhere near China but the idea is that they have taxation
rules about having kids and just limit kids and not give people exemptions for having
more kids when they can’t provide for their kids as it is. As a teacher I see it all the time.

M:     I have a question. Many of you have kids or you are first or second generations,
how do you feel about either your having your kids stay in the area or I think you had
mentioned it would be nice to have second or third generations, is that important to
people and why is that important?

R:       That’s one of the reasons why we came down here. My grandparents wanted me
to come down. We were so close in New York, five or ten minutes from each other. I
came down and immediately my sister followed and now we all still live in the same area
in different little communities. That was just so important to me. I know that my son
will be living here and I know that he’ll have his kids here, I can see it already.
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M:     What can be done to encourage generations to stay and not leave?

R:     The opportunities for success and right now in this area it is only limited by the
individual that is going for it. That’s the only limitation for success in this area.

M: Does anyone have kids who have left or parents that don’t live in the same area?


End of tape.




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January 10, 2007, 8:15 p.m., Tampa, FL—Urban residents

M:      I’d like to find out a little bit about who we have here. If you can tell me if you’re
married, single, where you currently reside, what you do, if you have kids. Bob, we’ll
start with you.

R:     Hi, I’m single. I live in St. Petersburg and I just started a brand new job this
week helping refugees relocate.

Hi I’m Julie. I’m married, I have a two year old and four year old and I’m home with
them right now.

I’m single and live in St. Petersburg. I teach fifth graders.

I’m Bruce. I’m married. I live in Tampa and I’m a software developer and tester.

I’m single. I’m an auto mechanic.

I’m single and living in St. Petersburg and I’m an 8th grade U.S. History teacher.

My name is Marlene. I work for Ford Motor Credit. I’m single and I live in Tampa.

My name is Claudia, I’m single and I live in St. Petersburg.

M:     Okay is there anyone here who has lived here five years or less?

R:     I grew up in Orlando.

M:     Okay so you were from Orlando but you just moved to the Tampa Bay area?

R:     Yes.

M:     Anyone here under ten years?

R:     Yes.

M:     Everyone else has lived here over ten years? Anyone over twenty years?

R:     Here in Tampa or in Florida?

M:      Just in Florida in general. Okay welcome. The first thing we are going to talk
about is the whole Tampa Bay region. That includes St. Petersburg, Tampa and
Clearwater. What I would like you to do is this. I want you to think about what makes
this region unique. That is, if you were to describe it to someone who didn’t live here

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and might call you on the phone and say they are thinking about moving to the Tampa
Bay area, how would you describe it? What would you say about Tampa Bay?

R:     Beautiful beaches.

R:     The weather is great.

M:    Julie, do you have anything to say about the region that you would describe it to
someone that makes it unique?

R:     That it’s hot.

M:    What is the first thing that comes to mind when you think about living in the
Tampa Bay region. It could be positive, it could be negative. LeAnn let’s start with you.

R:     It’s crowded.

M:     Is that a positive or a negative to you?

R:     I like that there is a lot of activity going on but traffic is bad.

M:     Okay so traffic is bad but activity is good. Mike how about you?

R:     Well she took my response that it’s crowded.

M:     That’s okay. Bruce?

R:      Weather.

M:     Okay, positive or negative?

R:     Positive.

I like the weather but I’m going to call it hometown.

M:     Mean by that?

R:     Well I’m third generation St. Petersburg native.

M:     That’s positive?

R:     Yes. There are other things I like but I agree with everything that’s been said.

M:     Okay, Julie.



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R:       I lived in Manhattan for eight years so I’d say that it’s not that crowded. The
traffic is not that bad and it’s a much easier lifestyle than snow and traffic and really high
rent.

M:     Okay so it’s a much easier lifestyle.

R:     Affordable.

M:     Okay, I take it that’s positive?

R:     Yes.

I live in St. Petersburg and it’s not overcrowded there. It’s just quaint. It’s not like
Tampa.

Easy access to the beach.

M:     I take it that’s a positive?

R:     Yes.

M:      We’re going to do an exercise. I’m going to explain it to you first. Please pull
out your workbooks. I’m going to give you an example and then I’ll have you do it. My
husband and I were out shopping for cars this week. My husband wants a sporty
convertible, nice little car and I want a mini van so I can take my kids and we’re deciding
which one will be better. I tell him I want the mini van because the benefit to me is that
it’s going to save time. I’m able to get all the kids in one car, I’m able to take other kids
in the car, I can drop them off and if I know that I’m able to do that I’m less stressed. It
gives me a feeling of being less stressed and when I’m less stressed I’m able to do other
things. I’m able to be nicer to people, I’m able to do other things and when I’m able to
do that I get a sense of accomplishment. On the other hand my husband wants to feel like
he’s 20 years old again and be in that convertible and look at him and say oh wow you
are so cool so he feels this feeling of I’m very cool and people are looking at me and I
feel this sense of in control and I’m on the road and it gives me a sense of freedom and
independence. So we all have different reasons and things we are looking for in cars and
why we actually buy them.

I want you to take a look and tell me the three things that you like living in the Tampa
Bay area and of those three things that you write down, which is the most important
reason that you live here. You are going to circle it and then I want to know why that is
important to you. In other words how does this benefit your life? Then I want to find out
why this is relevant to you personally? How do you feel personally or emotionally?
Take a look at what you wrote there and I want to know how that makes you feel? It
gives you a sense or a feeling of what. You can use any of these things that we already
talked about. We talked about activity, we talked about weather but we don’t really want
weather because we can’t do anything about that, it’s a fact of life. You’ve mentioned
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hometown, its affordable, a much easier lifestyle, easy access to the beach, it’s quaint and
there could be things that we didn’t even mention that since we’ve been talking you’ve
thought about. So write those three things down and circle the one that is the most
important to you and then follow up with the questions. The idea is to not think too
much. You usually want to write down the first thing that pops into your mind. Bruce
why don’t you tell me what you wrote?

R:      The most important is that it is warm. I also wrote activities and entertainment in
the area.

M:     Tell me why that is important to you and how it benefits your life?

R:     The warmth?

M:     Yes.

R:     I have back problems. I lived in 26 years with the cold and it made my back
worse. Down here I don’t have problems.

M:     Is that what you wrote?

R:     Yes.

M:     How does not having back problems benefit you?

R:     I’m active and feeling good.

M:     Why is that important to you that you’re able to be active and feel good?

R:     In the cold I can’t move.

M:     So it’s important for you to be able to move? How does that make you feel when
you’re able to do that?

R:     Good.

M:      I have a question. Good means something different for everyone. I can feel good
the Gators just won and I’m very happy. My husband doesn’t feel so good. You might
feel good when someone brings a birthday present to you. What do you mean by feeling
good when you’re healthy?

R:     It means I can do things.

I wrote beaches, my family lives here and entertainment.

M:     Which one was the most important?
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R:     Family.

M:     Why?

R:    Because I’m very close to my family and there’s a lot of us and we’re either in
Miami or here in Tampa so I don’t have to travel far and family is of high importance and
makes me feel secure and supported.

I really struggled with this one because I’m not a big fan of Tampa. I’m here for my
husband’s job but I do have family here so I felt that was pretty important.

M:       Okay so you bring out that you’re not a big fan of it here so what I want to do is
let’s talk about some negative things. Someone mentioned that the traffic here was not
that great, what are other things that you don’t like about living in this region?

R:     Crime.

Inadequate mass transit.

Lack of mass transit.

M:     Okay so we’ll write that mass transit is negative. What else?

R:     It’s hot.

Lack of a feeling of a downtown or a central area.

M:      Okay so no downtown or central area.

R:     Property taxes and insurance.

Home insurance.

M:     Okay property taxes and home insurance is negative. What else?

R:     Lack of emphasis on education.

M:       Okay what I’d like you to do is think about what you like the least. It could
include property taxes, home insurance costs, the traffic, no downtown or central place.
Please do not talk about the weather. Mass transportation, crime and that there is not
enough emphasis on education. Or there might be something else that no one has
mentioned that you’d like to put down. Then what I want to know is what is it about the
least thing that you like how it impacts you. It won’t benefit your life; it will affect your
life.

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Mike let’s start with you. What are the things you like the least about living in the
Tampa Bay region?

R:     Traffic, crime, it’s too crowded.

M:     Which one is the thing you liked least?

R:     Traffic because I spend too much time going to and from work and gas prices and
it makes me feel poor.

M:     Okay so you spend too much time going places which causes you to?

R:     Spend more in gas and it makes me feel poor.

I identified crime. It causes me a sense of insecurity in certain areas. I tend to stay in
certain areas after dark and it gives me a feeling of insecurity and I want to know that I
can feel secure.

M:     Connie what about you?

R:     I put home insurance and property taxes because it’s skyrocketing and it’s not
going to be affordable soon.

M:     How does that make you feel?

R:     Stressed.

M:     Julie let’s hear what you don’t like about this area.

R:    The climate, the lack of (inaudible), that the government doesn’t put enough
money into education.

M:     Which one was the most important?

R:      The education. I wrote that it’s important to me because I have two children who
are about to enter the public school system and although we don’t pay state income taxes
we pay enough other taxes and more money should be going towards paying our teachers
better and having a better educational system.

M:     How does that make you feel emotionally to know that they’re not doing this?

R:      It makes me stressed.

M:     What does that give you a feeling of when you are all nervous and stressed? If
you’re not nervous or stressed what do you get a feeling of?

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R:     Nothing really.

M:      Does anyone have anything else that is not up there that they want to talk about
not liking about the area? Now we are going to switch. I want you to turn the page and I
want you to think about the positives and negatives about the area and I want you to think
about what percent is positive and what percent is negative and have it add up too 100%.
We want to talk about the specific neighborhood that you live in. Can you describe the
neighborhood that you live in?

R:     I live in a middle class family neighborhood. Mostly younger.

M:      Are there schools, libraries?

R:     Schools, libraries, parks.

Middle class, maybe a little above. All families from young all the way up through high
school and above.

Crowded. I have schools, parks and everything in the neighborhood but it’s just street
after street and house after house.

M:     Young, old?

R:     Mixed.

Mixed neighborhood, successfully integrated. We’re on high ground which is nice. It’s
kind of a small neighborhood about 700 homes. There is a good mix of ages.

Pretty much the same. I live in a historical neighborhood. All ages, close to schools.

I live in a townhouse subdivision and it’s pretty crowded. There’s a mixture. There is
the young crowd that you don’t want there, that you worry about because there’s a lot of
crimes but the majority are families.

I live in an apartment in St. Petersburg. There are a lot of military and not so many
families. There are a lot of polished people.

M:     Thinking specifically about your neighborhood what do you like about your
neighborhood?

R:     I have a diverse neighborhood.

M:     So you like the variety of ages?

R:     Yes.

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I like the cultural mixture.

Safe.

M:      What else about your neighborhood?

R:      Friendliness of neighbors.

There’s a pretty wide variety of entertainment options.

Convenient to shopping.

M:      Anything else you like about your neighborhood?
Turn the page and do the same exercise. At this time we are talking about your
neighborhood. Which are the three things that you like the best? We have ages of
people, the cultural mixture, and safe, the friendliness of neighbors, and wide variety of
entertainment options, convenient to shopping and there may be some things that you
haven’t mentioned. Remember you want to identify which is most important to you and
then using that benefit we want to find out how you feel emotionally and then it gives
you a feeling of what? Anyone want to be the first to share?

R:      I put cultural mixture, walking distance to Wal-Mart and then friendly neighbors.

M:      What was most important?

R:      My friendly neighbors because you have to see these people everyday and it’s
good if you get a long with them and if they see something they let you know so it makes
you feel safe.

I put convenient for work. I live five minutes away so it’s less driving time so less stress.
I used to drive like an hour. It just seems like you have more hours in the day, more
times for activities.

I put the city as a whole offers a whole lot of entertainment options, relatively safe,
hometown type city and then I have a whole hodgepodge of things, friendliness of
people, weather, and affordability. I put the safe home town type city as being most
important. You know the relatively bad areas and you avoid them but overall there are
not many of them in my neighborhood. It’s a pretty wide open city, I’m comfortable
going almost anywhere in the city. It gives me a feeling of comfort.

I went with safety. I can go where I please without worrying. I put freedom not to
worry.

M:     Anyone put anything different? Now we are doing the same thing on the negative
side. What are some things you don’t like about your neighborhood?

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R:     Not really.

M:     Everything is too perfect?

R:     Well I can go back to the homeowner’s insurance.

M:     What else?

R:     Alleys.

M:     What about them?

R:     I don’t like them. People’s front doors are in your back yard.

M:     What else don’t you like about your neighborhood? I can’t believe its all rosy.

R:      I don’t have any sidewalks.

R:      The price of the homes.

M:     What does that mean?

R:      They’re expensive and over priced.

I guess you could say that in the developments the old homes are being torn down and the
new ones are being built.

In my area they are declaring everything historical and the prices are shooting way up on
houses. People can’t afford to buy any longer.

M:     Okay so houses are less affordable. What else?

R:     In fifteen years I went from a majority to a minority.

The mom and pop shops are getting replaced by Subway and other franchises.

M:     So bigger businesses are taking over the smaller businesses?

R:     Yes.

M:     Anything else thinking about your neighborhood specifically?

R:     Crime.

Too far from work.

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M:      Okay so we have crime, the fact that they have alleys, no sidewalks, the price of
homes are expensive and over priced, in the developments they are tearing down the old
homes and building new homes, it’s less affordable, you’re beginning to be a minority in
your neighborhood, bigger businesses taking over from the mom and pop shops and it’s
too far from work. Okay if you’ll do the same thing and if there’s anything else that we
haven’t mentioned that you’d like to add please do. Feel free to repeat yourself if
necessary.
        LeeAnn would you share what you had to say about your neighborhood.

R:      I put down the lack of diversity, far from my job and the neighborhood is not safe.

M:      Which one is most important?

R:    Far from my job. I work in Tampa so I have to cross the bridge and every
morning and every afternoon I spend two hours in the car.

M:      You’re spending two hours in the car everyday?

R:       I hate it. It makes me very anxious in the mornings because you never know what
traffic is going to be like. It makes me very anxious.

I commute two hours each day because I live in Tampa and work in St. Petersburg. I go
early in the morning and come home early in the afternoon to bypass traffic.

I’m back to the alleys. You have a lot of crime, trash in your yard and over your fence. I
don’t feel safe with that and I’m up all night all the time.

M:      Why are you up all night?

R:      Just a lot of noise, a lot of traffic. There are a lot of rental properties back there so
it changes hands often. People move out in the middle of the night and run over my
fence.

M:      So you don’t like rental properties?

R:     It’s very bad where I live in a historical neighborhood. You have like a rental and
I’m not saying anything against renters but we have slum lords and they don’t fix up the
place and they rent to whoever they can and you have a one bedroom house with ten kids.
I’ve never experienced that before.

I put crime in my neighborhood. Not so much the people that live there but the people
that come visit the people that live there and just hang out, smoking pot over the weekend
and I’m very concerned because I have a one and one/half year old and that worries me.

M:      Is that what you wrote down?

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R:     Yes I said it concerns me because it’s more like a gang type.

It’s crowded and like I said I went from a majority to a minority real quick. It was 80/20
and now it’s 20/80. How it’s affected my life is that I don’t speak Spanish and I can’t
understand anybody and it makes me feel uneasy.

M:      Now if you will turn the page we are going to do the same thing percentage wise
with your neighborhood. Positive and negative percentage adding up to 100%. Everyone
should have filled out the answer to one question before we started. Does everyone have
that piece of paper with them? Everyone was asked to rate their quality of life. Did
anybody give their quality of life a ten? Anybody give their quality of life a nine rating?
Three respondents said nine. Eight? Seven? Six? Anybody five or under? No
respondents said five or under. Okay so everyone feels that they have a pretty good
quality of life here in the Tampa Bay area. I’m going to read something to you and then
we’re going to talk about it. As you may or may not know this region is one of the fastest
growing in the nation. In fact the population in the region is expected to increase by as
much as another four million people by 2050. That’s double the current number of
people. Understanding this is a fact of life in the Tampa Bay area I would like you to
think about your life five to ten years in the future. Based on what is happening in the
region for you personally, do you see your quality of life increasing, decreasing or neither
increasing or decreasing in the next five to ten years. Just go ahead and circle it. How
many people said increasing? How many people said decreasing? How many people
said neither? Let’s talk about your quality of life overall. I would say that most of you
are pretty positive about your quality of life. What is it about your quality of life that you
like so much? You rated it high, you didn’t give it a ten but you gave it seven, eights,
nines. What is it you like about the quality of life here? Anybody?

R:      It’s not just one thing. It’s a combination of things.

M:     Talk to me about it. What’s the combination of things?

R:      The people, the diversity of entertainment, there are very close areas, a lot of
things you can do as far as whatever.

M:     What else?

R:     My son is here.

I was going to say family.

I would say the weather even though I don’t necessarily like it, it makes it easier, and you
don’t have to worry about snowstorms. I mean we have the hurricane season which is a
negative.




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M:      Okay so overall the weather makes for a better quality of life? Who said
increasing, tell me why you feel that in the next five or ten years you think your quality
of life will be increasing?

R:     I won’t be here.

M:     Why are you not going to be here, are you leaving?

R:     Yes because my son graduates.

M:     Where are you going to go?

R:         Somewhere up in the mountains of South Carolina, Tennessee.

M:     Why is that?

R:     It’s beautiful; it’s peaceful and not crowded.

M:     Who else said their quality of life would be increasing?

R:      I was just thinking about economic growth. Despite how expensive things are
growing, I’ve had my job for a few years so I’ll probably have more money. I just see
that happening.

M:     How else could this growth positively affect your life?

R:     More job opportunities.

See I saw that as a negative. More people coming in competing for the same jobs.

M:     How else could this job growth positively affect your quality of life?

R:     If you are selling a house there will be more demand for it.

Is it smart growth? I mean growth can be a positive or a negative. St. Petersburg beach
passed a referendum to keep the building height lower and that’s going to probably
increase the quality of life over there instead of having a row of condos like Clearwater.

M:     How about still thinking about it, how is this growth going to negatively affect
your quality of life?

R:     More people, more crime.

Housing costs are going to go up.

Traffic.
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School overcrowding.

M:     How else will this growth negatively affect you quality of life?

R:     Job opportunities will decrease.

M:     Why?

R:     More people looking for the same jobs.

M:     You mentioned traffic, over crowding of schools, crime, less job opportunities,
what else?

R:     It will affect the environment if more housing is being built.

You will lose the small town feeling.

Less open space.

M:      Any other concerns or hesitations to this growth? Okay what I want to talk about
is what can a solution be to this growth? What is the solution to the traffic that you are
concerned about?

R:      Mass transit.
A valid one, a good one.

There would be less crowding on the roads. Better coordinating and planning on the
existing and future roads.

You don’t have it in Pinellas because right now the only way to go is up but in other
places there is a big deal about urban boundaries and preventing spread into the
Everglades and I can see that happening.

M:     Okay, urban development boundaries?

R:     To lower dense populated areas so that mass transit will work instead of having
more suburbs for miles and miles.

M:     How about over crowding in schools? What would a solution be for that?

R:     Build more schools.

M:     What else would be a solution?

R:     Having the development of schools pay for themselves.
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M:     Okay so having it planned before it’s developed because right now in Florida
everything is an afterthought or something?

R:      Hillsboro just passed something to bring their growth management impact fees up
to Pinellas and (inaudible) so they are way behind. I think one thing that would be very
helpful is this hometown democracy petition that they are going to try and make valid in
the next year. That would put growth management decisions to the people instead of
having the politicians vote on it so that people would actually have to vote on any growth
benefit changes.

M:     So everything would have to go through the voters of Florida if they are thinking
of expanding. How about crime? What would be a solution for crime?

R:      In St. Petersburg they have a much lower ratio of police per capita and they need
to increase that and put more emphasis on community policing which they seem to be
backing away from.

M:      Community policing?

R:      Like crime watch teams.

The courts enforcing the laws.

I would just say hire more police officers.

Put more money into education. Start at the bottom, preventive, proactive thinking, let’s
do this, let’s give opportunity.

M:      Less job opportunities, what’s something they could do? What’s a solution for
that?

R:      Start bringing in more high tech jobs.

More schooling opportunities because I know for nurses they only allow so many per
classes now and we’re short on nurses because of it.

M:      The environment? What are some of the solutions for that?

R:      Recycling. A lot of areas don’t recycle. The city of St. Pete doesn’t recycle, at
least as far as curbside.

M:      Okay so curbside recycling.




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R:     A lot of people don’t even think or understand about recycling. I moved from an
area where you don’t throw anything into the garbage any longer, everything had to be
separated out. I was shocked to come here and find out that no one thought about it.

M:     So make everyone understand about recycling?

R:     Maybe deposits on cans and bottles.

Fully enforce the laws on the books.

M:     For the environment?

R:     Yes.

M:     What kind of laws are on the books right now?

R:      You probably have about three people who enforce the State water laws for the
State Fish and Wildlife division. The task is just way beyond what they could actually
do.

M:     Who mentioned small town family? What would be a solution to that? What
could we do?

R:     I don’t honestly know.

M:     Think about it. What could the State do to not lose that small town feeling? What
could you say to a government official that if you were going to write something to them
that we don’t want to lose this small town feel, what could we do as a solution?

R:     Not put up so many commercial businesses.

Keep up the historical areas.

M:     What do you mean by keep it up?

R:     Renovations as opposed to tearing it down and rebuilding.

M:     So renovations of current buildings?

R:     Renovations of current buildings like the old fashioned buildings.

M:     What else do you think?

R:     Community activities.

M:     Such as?
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R:      There is a lot in my area, like the city puts on barbeques, stuff for the kids, all
kind of things like that. Free concerts.

M:     If you could speak to someone with influence over regional growth what should
there most important priorities be to assure that Tampa Bay’s regions growth is done the
right way. What should priorities be to ensure that the growth is done correctly?

R:     Is there enough water, schools, etc. We can always build more schools but I think
once the water is gone . . .They are talking this week about restricting water.

M:      One of the things you want to find out is if we should even have it. Who would
decide that and how would we go about it?

R:      Like construction, see if there is room for people, is the infrastructure available,
that kind of thing.

And look at whether the growth is realistic because a lot of the growth right now are
these very expensive condominiums and homes that are sitting empty.

They are untouchable.

In Channel side and downtown they are empty also. You drive by at night and there’s not
a light on.

Eliminate mobile homes.

Back to the growth, the infrastructure, little things like the cross-town does not connect to
75 which aren’t logical. Stuff like that.

Road infrastructure connecting St. Pete to Clearwater to Tampa.

M:       Now what I want you to do is think about which is the most important of all the
priorities and tell me why. We’ve got maybe we should look at the infrastructure as a
whole, should we even have growth, looking at the roads themselves, the road
infrastructure, the traffic patterns, look at what is realistic, maybe we should battle the
traffic by having mass transportation which would help with pollution. The
overcrowding of schools, maybe we should plan before, crime, community policing,
enforcing laws, crime watching, more money into education, more police, the solution to
more job opportunities could be more high tech jobs, more schooling opportunities, for
the environment curbside recycling, make everyone understand the importance of
recycling, deposit on bottles and cans, enforce the recycling laws, you don’t want to lose
that small town feeling, renovation of current buildings, not let so many new businesses
be built, more community activities and overall more proactive thinking.



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R:       I put crime, overcrowding schools and traffic. I picked the traffic because right
now it’s taking me about 40 minutes to get to work and I’ve noticed that within the last
six months there has been a significant change. I can only imagine if we get more people
in here it’s going to take more time to get to work and that’s more stress and that’s less
time spent with your family.

I just said (inaudible). Are there roads, is the infrastructure there? Where are they going
to live? What effect is it going to have on my area and is it going to eventually force me
out.

M:     How would you feel if they don’t address that issue and you eventually have to go
out?

R:     Well it’s something I’ve considered anyway so I may move back to Canada where
the medical is free.

Meaningful growth management with teeth. Later on down the road here I put that if we
actually had campaign finance reform we could take the money out of the pockets of the
politicians and then maybe we would have some responsible politicians that would mirror
what the people really want and once again if we put that amendment that’s on the ballot
to take the growth management decision right out of their hands and put it in the hands of
the people of St. Pete, Lauderdale or wherever.

M:     How would that affect you personally if they do this?

R:      It would be great. Then we wouldn’t have all these variances and someone who
has the resources to feather the nest of all the politicians would be able to see what the
people really want. Treasure Island, St. Pete beach, throughout the State when growth
management items come up on the ballot the people usually win.

M:     Why is that important to you?

R:      Less congestion, less crime, water, just a whole plethora of things. You can have
adequate parks. Right now there is trouble being able to launch a boat in Pinellas County
and it’s not going to get any better.

I just had schools and roads. School is the most important because you need a good
education so you can get a better job.

M:    Just by a show of hands how many have heard of the term sustainable growth?
What does it mean?

R:      I would say that I think it means growth that the City, County or Region can
sustain as far as infrastructure, pollution, education, etc. as opposed to growth that
happens so quickly that the plan isn’t in place to accommodate.

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Just a note that after Katrina the population of Baton Rouge, LA increased overnight
because of the victims of Katrina in New Orleans. They weren’t ready for that growth.
That would not be sustainable growth.

It influences population but has little or no effect on the current structure.

There is a term “carrying capacity” how much is too much? At some point you
overburden all the resources so what is the actual carrying capacity? St. Pete actually if
you take that city as an example the population has stayed the same. Some moved out,
some moved in but the population has stayed the same but the area I know has grown by
millions in the last 30 to 40 years.

M:     How do you define the Tampa Bay region?

R:     One word?

M:     No it doesn’t have to be one word. Just overall.

R:     I would say metropolitan.

I would say diverse. You have some areas that feel metropolitan but then when you go
out to the beach you feel like vacation and retirement.

M:     So we have metropolitan and diverse, anything else?

R:      I would agree with the diverse comment just because you can look at it in so
many different aspects, diverse with the people, diverse with the jobs, diverse in
residential areas, it’s just diverse in general in the amount of activities that go on.

M:     Activities, what else?

R:      Surrounding counties that you don’t always think of. You usually think of St.
Pete and Clearwater but there’s Manatee, Sarasota, Polk, Pascal, Citrus. Some of those
actually consider themselves more of the Tampa Bay region as well, especially because
with the toll road you can get to the Tampa Bay airport in less than an hour.

M:      As you know there are many challenges and opportunities that will shape the
future of this Tampa Bay area. At some point in the future the people of the Tampa Bay
region will look back and judge just how well things turned out. What I want to know is
how will the people know if things turned out right for them? What outcomes, what facts
or figures would be the best indicators of success? What would be an indicator of
success?

R:     Low unemployment rate.

Quality of life the same or better.
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Taxes and insurance don’t continue to rise.

Or they stay within amounts of income.

Less crime.

M:      How else would you know? Outcomes, facts or figures?

R:      Continued preservation of limited open space. Especially in Pinellas. Right now
there is pressure to take a preserve off the table and put in ball fields, water drilling, etc.
There is such a limited supply of preserve space right now.

M:       What I’d like you to do is take your work book. I’d like you to write a few
sentences describing what you would consider to be the best indicators of success.
We’ve mentioned some, lower unemployment, better quality of life, lower taxes and
insurance, low crime rates, continued preservation of space. This could be outcomes,
facts, figures; it could be anything that would indicate that this region is successful in
what they’re trying to do.

R:      I put quality of life, better schooling, less crime, affordable taxes, recycling.

The residents here don’t want to move out.

M:      Well that’s a good indicator if you want to stay where you are.

R:      Florida is still an affordable place to live.

M:      Anyone have any facts or figures that would show . . .

R:      The percentage of kids graduating from high school. Is it a steady rate or is it
increasing or decreasing.

I had that about the graduation rate but I also had better integration, diverse culture and
populations as the city continues to grow.

M:      Overall or just in the school system?

R:      Just overall.

I thought about that earlier in regards to how satisfied am I or anything that I viewed as
negative and that was something that crossed my mind was I know that with a lot of
demographics and classes it’s kind of hard to not be segregated but I think that just
coming from Orlando to here it’s a little more integrated in Orlando versus some areas of
Tampa. I think with the different schools that I’ve worked at its just overwhelming how
zoned off and regionalized we are and its kind of bothersome.
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M:     What could the area do to help integrate this? What kind of solution could they
provide to help integrate the different communities here rather than have them
segregated. What are some things that the region or your neighborhood or the Tampa
Bay area as a whole can do to help this?

R:     Education. Teach about the different cultures, etc.

M:     What else can they do?

R:     I didn’t put it down but in Pinellas County they recently just got out of a school
desegregation thing where all sorts of kids had to be bused and now they’re stopping that,
not having kids I’m not sure but that may help increase integration.

M:      As you know we’ve been talking to lots of different people about this and they’ve
identified several priorities they consider important for their future. I want to get your
thoughts on a few of them. I want to start off with having a strong regional economy.
How will you be able to measure if you have a strong regional economy?

R:     The unemployment rate.

My taxes don’t go up.

They can support growth.

M:     Anyone else have any ideas about how you will know if you have a strong
regional economy?

R:     Median income of residents.

Businesses moving in.

M:    How about health care. No one mentioned this other than you said you wanted to
move back to Canada because it’s free. How would you know in the Tampa Bay region
whether or not it’s successful having great health care options.

R:      I know with Medicare compared with other areas of the country they are
competing so heavily here at least in Pinellas that the Medicare recipients don’t have to
pay that extra co-pay for the prescription drug insurance whereas for some family in New
York you have to pay an extra $100 or $150 a month and here they are fighting with each
other so tooth in nail that they are offering extra added incentives so that the recipients
will choose them. That’s kind of an indicator that the economy in this area is doing well
because there is heavy competition for health care dollars.

M:     How else would you know if they have been successful with heaving health care
options?
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R:     How many people are without health care.

Emergency room utilization.

M:      How about all you teachers out there, having a great or if you have kids, having a
great public education. How would you know whether or not the Tampa Bay area is
successful?

R:     We’d be ranked a lot higher than we are right now.

M:     Okay, ranking.

R:     Improved test scores.

How many go onto college.

How many stay to graduate.

That student’s grades are kept up.

It’s more abstract but if the schools don’t improve than some of the higher level
companies are going to look at that and they are not going to come here. That goes hand
and hand.

M:    How else would you know if we have been successful with education here in the
Tampa Bay region.

R:     Tests were originally designed to measure the schools but it’s gotten completely
away from that now. Schools teach to the test now instead of subjects.

Funding, how much a school gets based on their scores.

M:      How about a great transportation system and you can define that anyway you
want to. How would you know?

R:     When I don’t need my car to go to work.

You also have to wait an hour or two just for the next bus to come.

M:     You wouldn’t be sitting in traffic.

R:     Reduced traffic.

M:     Anything else with transportation?

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R:     If they had a light rail.

Gas prices. If less people were in the car I don’t think gas would be as expensive if there
wasn’t as high a demand.

M:     Okay so less demand for gas would probably mean the prices would decrease?

R:     Yes.

M:     How about being able to enjoy the outdoors. How would you know that this is
successful?

R:     Look at the beaches, look at the parks. No parking when you go to the beaches.

M:     If there were no parking when you went to the beaches that would mean?

R:      Lots of people were there.

M:     How else?

R:      If you had mass transit coming from the city to the beach so you wouldn’t have to
fight for parking spaces.

More bike lanes.

M:      What I’d like you to do now is to rate each of these areas. Rate Tampa Bay’s
current performance in each of these areas using a one to ten scale with one being Tampa
Bay is not performing well at all and ten meaning that the area is performing extremely
well.
Being able to enjoy the outdoors. Did anyone give it a ten? Two people responded ten.
Nine? Eight? Okay so everyone gave it a rating of eight and above. Why is that?

R:     The weather.

M:      But Tampa Bay can’t perform on the weather so is there anything else you gave in
that area in terms of performance?

R:     Well the distance is not that far. We have Orlando, the beaches.

M:     Okay so they’ve provided you with activities to enjoy the outdoors. How about
having a great transportation system? Did anyone give them a ten? Tell me about the
transportation system. Why did you all rate it five and lower? What is it about the
transportation system that is so bad?

R:     It’s just getting busy. You can’t get too and from anywhere very quickly.

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Traffic is bad.

R:     It’s not even running on Sunday.

If you work off shift you can’t use them because either the buses stopped running or they
don’t run early enough.

M:     What could be the solution with traffic? What is the problem with traffic?

R:     Just the peak hours, eight to five. Everyone is out there.

M:     What could they do to improve their performance?

R:     Finish the construction.

M:     Anything else they could do?

R:      Do more construction at night. Also if they had good mass transit it would reduce
the traffic problems.

M:     How about the public education system? One respondent said two. Tell me what
is good about the performance in education in the Tampa Bay area. You gave it the
highest score there Mike, what is good about it?

R:      Well the school that my son goes to is a good school. Barring the gangs or want
to be gangs that go there it’s a good school.

M:     What makes it good?

R:      He’s getting a good education; he’s getting good grades and staying out of
trouble.

M:     What else makes it good in how they are performing?

R:     I find that my son is interested in what is being taught. He has a good diversity of
subjects that he can take.

M:     What else?

R:     Credible teachers.

M:     What else would be good about the performance? Okay we’ll go to the other
extreme, what is bad about the performance?

R:      State tests. Their rankings. Some of the schools are teaching to the test. They are
not teaching the subjects and that is wrong.
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As my husband would say we are ranked lower than Mississippi and he’s from Alabama
and on a nationwide basis we are not doing well.

M:     What could they do to revamp their performance?

R:     Get rid of the State test. You can’t judge how much someone was taught or has
learned.

You can use other tools to measure.

They take money away from the schools if they are not performing.

M:     What else about the overall education in the Tampa Bay area that you rated it so
low. I’m hearing a lot of it is the State tests.

R:     There is not much emphasis on education as you were saying earlier.

My son really suffered in elementary school because they completely taught to the State
test. He did not get the basics in reading and writing.

M:      How about health care options? Anyone rate it lower than a four? Why did you
rate the performance as high as you did?

R:     A lot of choices.

When I was out of work and went to the doctor he really worked with me. He reduced
his fees, got the drugs for free so they worked with me.

There are a lot of programs out there where you can get health care reduced or free.

M:      Do you think that’s different here than other places?

R:    Yes for instance Wal-Mart now with $4.00 prescriptions. That’s not available
anywhere else in the country.

M:      What can they improve in their performance?

R:     Because it’s managed health care.

If you go get an MRI, it’s $2,500 what they bill for it that’s why they charge $2,500
because they are going to knock it down so far. Why don’t they start charging just
$1,200 for everyone, even the guy who doesn’t have insurance?

M:     What can the region do to help?

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R:     Limit the caps on what they can charge.

Universal health care.

M:       How about a strong regional economy? Anyone give a ten? Julie what did you
give it?

R:     I gave it a seven.

M:     Tell me how they are performing so well on their economy?

I’m in Hillsboro and I find that they are sustaining growth and its grown fast.

M:     Why else besides growth?

R:     Well for example my boyfriend works in the shipyard and they have a lot of
steady work right now to you know like six months ago, they were laid off for like a
week or two and then called back. The last couple of months he has been steady and
even overtime.

They are making attempts to bring in businesses down here, customer service type
businesses.

They are encouraging the businesses over here to expand.

M:     How can they improve their performance? Why is it low?

R:      A lot of what is coming in is service industry stuff. Maybe there needs to be more
diversification in what is coming in.

Everything goes up but my salary.

Maybe one of the reasons why business is better here is because you have a lower tax
structure and its kind of perceived as an anti union right to work state and that might be
good to bring in a lot of business.

M:     I’d like everyone to turn to the last page and I want you to imagine that you could
design or build from scratch your ideal community here in Tampa Bay. Please write out
everything you would want in it, what would it look like and everything about it.

Bob describe your ideal community to me.

R:       Well defined with multi family neighborhoods with industrial zones with mass
transit availability with outdoor activities, affordable communities, active crime watch
and community police officers.

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My idea community would have a strong sense of community, jobs would be available
for all working classes, the cost of living would coincide with expenditures, there would
be a strong emphasis on education, and they would be well prepared for the future.
An open feeling in the neighborhood, open spaces.

M:     Meaning?

R:     The homes are so close together you can’t put anything between them. Medical
care nearby.

Efficient light rail system and a transportation system that wasn’t just based on cars. A
good education system, more integrated neighborhoods, less crime, more emphasis on
education, culture and health. No more growth, no new subdivisions and strip malls.
You drive an hour and a half out and realize all that’s out there.

Small town feel. Having streets and roads rather than mass communities of streets and
roads. Schools of 300 to 400 rather than 3,000 to 4,000.

My son’s high school has over 4,000. My graduating class was 250. My ex-wife’s was
over 200.

My ideal community would emphasize school being most important. Everyone would be
pushed from the get go to be successful. Teaching diversity and tolerance for all walks of
life. A community that promotes teamwork and working together to do whatever it takes
so that not only my quality of life is better but my neighbor’s is also. Equal opportunity
for all.

I put that mine would have higher paying positions and diverse work opportunities. A
combination of parks and free activities to take part it. Programs for homes to be
purchased at an affordable price with maybe a low interest rate and maybe a limited cap
for home insurance and taxes.

Mine would be pretty much the same except for I would also put cute historical buildings,
especially in downtown areas. In some areas you don’t even have a downtown any
longer.

M:      Several of you mentioned that family is important. Is that important to have
family in the area and what can we do to keep generations together?

R:     That’s not important to me. My family is all over the place and that is fine by me.

I have both my parents here. I like it, it’s convenient, and it’s comfortable. Sometimes I
wish they weren’t here. In the big picture I’m glad they are close by to give me that
network of support.

I’m very close to my family.
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M:     Has anyone heard of any mass transportation or light rail here?

R:     Yes, I got called and they asked me a few questions and everything they named I
hadn’t heard of.

I haven’t heard anything since they did the bid for the Olympics in 2012 which was four
years ago now.

I heard about it and I think the climate is good for it right now.

M:     You all were talking about affordability and willingness to pay. When it comes to
willingness to pay what is your willingness, do you feel that you’ve already paid your
dues?

R:     I feel that recycling should increase.

M:     What about other things, education? mass transit?

R:     When you look at mass transit, a lot of people seem to be backing off from
subsidizing it but when you consider how much we have subsidized the road systems
maybe if mass transit got a sliver of that it would be great.

M:      So you would be willing to pay for it?

R:     Yes, either out right or chop some from the highway budget.

I lived in two cities where the mass transit was fantastic. You didn’t need a car. Toronto
and Ottawa. Toronto is a huge city and they had light rail coming in and you hopped on
the subway or bus and off you went.

It would be worth paying for it in terms of gas prices. When you work downtown you
pay for parking.

Air quality would improve also.

M:    Anything else anyone else wants to say. I appreciate your time this evening.
Thank you.

End of tape.




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January 11, 2007 6:00 p.m., Tampa, FL—Suburban residents

M:      So we will start with Gary.

R:     Well, I live in Brandon. My name is Gary Burnett. I am retired. I am a happy
grandfather. I am happily married. I have a son and a great daughter-in-law. Things are
good.

M:      Great. Bruce.

R:    Bruce. I live in (inaudible) City. I have two adult children who live in New
York. One is married and one is not. I am self-employed and I do retail auditing.

M:      Okay. Great. Lisa.

R:     I’m Lisa and I live in Bradenton. And I have been married for 12 years. We just
adopted a Pug from a friend at work.

M:      Congratulations.

R:      That’s my baby. That’s really about it.

M:      Okay. Great. Terry.

R:     I live in Bradenton. I am married. I have two cats and I do not work. I take care
of mother most of the time. She is ill and lives in Clearwater. She doesn’t drive so I take
care where she needs to go. That is my job.

M:      That’s a big job.

R:      I have a racecar that I don’t get to race quit as often as I used to, but I love taking
pictures and stuff like that.

M:      Good. Great. Welcome. Paul.

R:      My name is Paul. I live right around the corner. I was born and raised in Florida.
I have a wife, two kids, a four a half-year-old and a eleven month old and I love to fish
and hunt. Those are my passions and I am a schoolteacher.

M:      Okay. Welcome. Troy you are up.

R:      My name is Troy. I am a fourth grade schoolteacher. I was born in Saint Louis,
East Saint Louis, but I moved down to Florida in the Seminole area when we were about
four. I went to high school at Seminole, but did you go to Morgan Fitzgerald for middle
school?
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M:     No, I went to Okra.

R:     Then they made…I moved to Gainesville. Lived in Gainesville for about nine
years. Go Gators. Then in Bradenton probably six months now.

M:     Great. Thank you.

R:     I am single and I have two dogs and two cats.

       That’s enough.

       Yeah.

M:     Okay. Katie.

R:     Katie McGill. I work for the Center for Women and I also do a lot of contract
work for the county. I have a daughter and two grandkids.

M:     Great. Welcome. Nancy.

R:      My name is Nancy. I’m from Bradenton originally from Ohio. I have been
married 33 years. I have two children and two grandsons and I am an office manager
with (inaudible).

M:     Okay. Last but not least.

R:      I’m Sharon. I live in Brandon. Married. I have a 17-year-old son. I work for the
local government here and my life is going very well and I am very happy.

M:      Good. Welcome. First thing before we get started. You will see that you have
workbooks in front of you. If everybody could put their first name. The date is January
11th, 1/11/07.

R:     I have a bad pen.

M:     We can replace that.

R:     Thank you.

M:       There you go. Hopefully, this will work this time. Anybody else? And we are a
6:00 o’clock group. I will try to get you out on time. Today we are going to be talking a
little bit about where you live and what you like about it and what you don’t like about it.
What you like about your neighborhood so first thing we are going to talk about is just
the Tampa Bay area as a whole. No matter where you live in Brandon or Seminole or
wherever. What I want to find out is I want you to think about this area and tell me what
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makes the Tampa Bay area unique? If somebody were to call you up on the phone and
say you know I am thinking about moving down here what would you have to say about
it? It could be positive or it could be negative.

R:     The weather is a big part of it. Most of the time.

M:     Okay. So the weather. Overall the weather is positive. What else?

R:     Easy access to the beaches.

M:     Easy access to the beaches. Okay, positive?

R:     Yeah.

       Get you to anything that you want to do within two hours.

       If the traffic isn’t backed up for miles.

       Traffic is bad a negative.

M:     Okay.

R:     We agree on that one. The negative traffic.

M:     Okay. That is positive but traffic is a negative. Okay, got that one.

R:     To much growth.

M:     To much growth. Okay. And I take it that is a negative for you?

R:     Yes.

M:     What else?

R:      I would say a positive is a lot of the benefits they do Taste of Panella and things
like that they do for all children hospital. They do jazz in the park.

M:     So community events that they have.

R:     Yeah.

M:     So community events.

R:     And then you got the Gasparilla.

M:     I was going to say you got Gasparilla coming up soon.
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R:     I haven’t been to that since I was a little child.

M:     Gasparilla, do they still get out of school during that?

R:     I don’t know.

M:     Because when I was growing up it was on a Saturday.
R:     That’s right it is on a Saturday now.

M:     I was going to say Tampa used to get and all of us in Panella’s County were
always very jealous. Why weren’t we included in that?

R:     One of the negative is the prices of homes and homeowner’s insurance.

       Yeah.

M:     Okay, prices of homes. Tell me what you mean by that? Are they to low to high?

R:     To high. Going up.

M:   To high and they are increasing. So that is negative. And insurance.
Homeowner’s insurance is what you are talking about?

R:     Homeowner’s insurance.

       And property taxes.

       Yeah.

M:     Okay.

R:    I know we have beaches, but I like all the access to the you know the water you
have where you can go fishing and fresh water those lakes.

M:     So we can write beaches, water such as lakes, bays.

R:     Piers.

M:     I am surprised that you guys haven’t mentioned golfing for the guys.

R:     I never think about that.

       I don’t golf.

       I like there is a pro team close.
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       The sports.

       I like the food.

M:     What about the food?

R:     Cuban sandwiches, black beans and rice.
M:     Is that Spanish? Is it diverse? What are we…

R:     It is very diverse.

M:     Diverse. Okay. So the food is diverse.

       There are a lot of job opportunities.

M:     Job opportunities.

R:     Cable is much better here than in Gainesville.

M:     Cable TV?

R:     Oh, yeah.

       The wage scale is lower in a negative.

       The variety of different ones you can pick or different companies.

       We only have one company. You only have about 60 channels up in Gainesville.
Here you can go up into the hundreds.
       On the food thing I would like to see more restaurant choices and I am from New
York originally and food is a little different up there.

       Yeah, but you can’t get a Cuban sandwich.

       No, but you can’t get a good corn beef sandwich either or good pizza.

M:     Anything else? Like how you would describe like the spirit or the essence of the
area? How would you describe like the people?

R:     Depends in what area. You can live in an area where everyone is friendly and
then you can live in an area where your next door neighbors don’t talk to you.

       It depends on location.

M:     Okay. So it depends on location.
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R:      Laid back. More laid back than New York.

        Where I live it was pretty rural to just a few years ago and all I had was like six
people lived on our street and then they build town homes across the street. The man
died that owned all the property and they build town homes and he built apartments.
Now you got the speedy people in a hurry you know up and down the street. Now
nobody talks to you. They don’t look at you. Nothing you know what I mean? So, it
was real friendly there before.

M:       Okay. And we are going to talk about your neighborhood too so that is a good
thing to bring up. Okay. What I would like you to do is open your workbooks to page
one. Okay schoolteachers that is what I am kind of like…you can take the paperclip off
feel free. We are going to be doing something a little different tonight. We are going to
be doing a little bit more writing if any of you have done focus group before we will be
doing a little bit more writing than you normally would. And this is just so that you can
express yourselves individually rather than in front of everybody. I want to give you kind
of an example of what we are looking for. We talked about all these different things that
were positive and negative about this area and what we want to do is I am going to have
you in a moment, write down which ones were positive and we will go over them and
maybe some that we didn’t mentioned. Your top three and then I am going to have you
chose the most important, but I want to kind of give you an example of what I mean by
that. My husband and I are out looking for a car you know in the past few weeks and we
have different things that we look for. I am looking for a minivan that I can cart my
children and take them all to one place at one time and the reason why I want a minivan I
can save time, I can put everybody in. I will be less stressed because I am getting them
out and I have some more free time for myself so I can do other things that I need to do
like grocery shopping or you know and when I am able to do grocery shopping and do
other things I feel such a sense a of accomplishment. Like I can just check that off my
list. I feel really good about myself that I was able to do that. Now on the other hand,
now this is my husband this isn’t me. He wants a convertible. This two seater
convertible so that you know he doesn’t…he won’t even drive the van. It was me that
was driving the van because he considers it a mom mobile. He wants a convertible so
that he can look cool when he is going to work or just driving around and he feels that is
a little bit more relaxing for him being in this convertible. It gets him a little less stressed
and he feels a little bit more in control and it gives him a sense of freedom and
independence. So he is looking at a car one way and it leads him up to the freedom and
independence. I am looking at a car another way. I get a sense of accomplishment all
from the minivan. So what I want you to do is I want you to take a look and the first
exercise I want you to say you mentioned all these things that were positive about the
area. You talked about the weather. You talked about the beaches or the water how you
have outdoor activities like piers. You talked about you can go anywhere you want
within two hours. You talked about diverse food places. You can get Cuban sandwiches.
Job opportunities are good. Sports. Mentioned cable TV more channels. Golfing.
Community events. What I would like you to do is choose the three that come to your
mind or that you consider the most important and then out of those three I would like you
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to choose which one is the most important to you. Okay, so if you will just circle it or
star it. Then it’s got a set of questions and then I want you to say okay I choose this as
the most important to me. Why is that the most important to me? How will it benefit me
if I choose the weather? What is the benefit of having good weather here in Tampa?
Then you will write something down. Like with my thing I said having a minivan I will
be less stressed. And then why is that important to you? Why is it important for me to be
less stressed? Why is it important for you to do something else? How would it be
relevant to you personally or emotionally? Then with the answer I want you to figure out
what does that give you a feeling of. So just like the car gave me less stress. I was able
to do other things. It gave me a sense of accomplishment. One of these things does
something special for you. If you have any questions and you feel free to write down not
just what is on here there might be something else that all of a sudden popped into your
mind and you didn’t get a chance to say it. Okay. And if you can’t think of three
positive things, you can write two. The other thing that I was going to say is you don’t
have to think so hard. Usually it is the first thing that pops into your mind that you write
down. Remember there is no right or wrong answers. I will give you another minute to
finish up. Okay. Who would like to share their’s first? Anybody volunteer? Nancy.

R:     Mine is just the job opportunities because I am making like three or four times
what I was making in Ohio. I is just a relief knowing that it is some day if I had to I
could support myself on just what I make.

M:     So is that what you wrote down?

R:     Yes.

M:        So you feel that there are more job opportunities and you make more money and
it is a relief. Okay. You were the first one done.

R:      I put community events because it makes me feel like especially like when it goes
back to the All Children’s Hospital. It goes back to the community. You take your
lounge chair there and you sit there and you can meet different people. A different
variety of people and I get to relax with my husband. So it is quality time with my
husband and you get to listen to music.

M:     Okay. Great. Bruce?

R:       I put down the weather. I find coming from New York I don’t have to worry
about shoveling snow and snowstorms and ice and freezing cold and it just makes my life
feel a lot more relaxed.

M:     Okay. Anybody have something different?

R:     Not really different. Mine was not only job wages, but job opportunities. I am
making $10,000.00 more a year here and the school that I am at the conditions and the
support is much better than where I came from.
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M:     Okay. Great. Now what we are going to do is we are going to do this same
exercise we are going to talk about the negatives. Okay. Any more negatives that we can
add. We talked about the traffic, too much growth in the area.

R:     Price of gas but that is everywhere.

M:     Okay. We can certainly write that down. How much is it here?

R:     Anywhere…
       I paid $2.22 yesterday.

       I paid like $2.40 over in Sarasota.

        It took me the longest time to say two, I was always saying one. It has been a
dollar for so long.

M:      It is pretty much the same. We are a little bit lower, but not much. The prices are
on the homes are too high and they are increasing. We talked about your homeowner’s
insurance being too expensive. Property taxes being too expensive. The wage scale. Is
that a positive?

R:     I thought the wage scale is a positive.

       I thought it was a negative. I’m from New York.

M:     We will do a positive and a negative.

R:     If you have lived here all your life as I have it doesn’t mean much to me.

M:     Right. Right.

R:    But you came from somewhere else and you are making more money so it means
something to you.

M:     Absolutely. Right. And the only thing that I ask is that no one writes about for
the negative is weather because there isn’t anything that we can do about that.

R:     Hurricanes.

M:     Yeah, I know. But good weather we are interested because people like the
weather for different reasons, but bad weather.

R:     I put down wildlife as my number one.

M:     That is interesting I would like to hear.
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R:       Because where I live there is…I didn’t realize how many animals and birds there
were until a couple of years ago my husband got me a new fancy Digital SR camera and I
started looking for things to take pictures of. And we have foxes and I feed them and
they come at night and I take pictures of them. The Cardinals and the pretty birds and
stuff like that.

M:     That’s interesting. Wildlife.

R:     We got a deer.

       Sorry.
       We got a deer.

       You got a deer. I want to share. I will share my foxes.

       I can’t say that I love my wildlife because I have a coyote in the back of my…

       I have squirrels.

       I have squirrels too.

         I get tired of the squirrels. They steal the food from the birds. So I throw food on
the ground for them.
M:       If you will do the same exercise pick the negatives and when we are talking about
negatives we want to find out how the negative things affect your life. Okay. Obviously,
it is not going to be a benefit to your life. It is going to affect your life some place else.
Remember you do not have to go with what we already talked about you can choose
something else.

R:     I could fill up this whole page.

       Is this negatives are to benefit your life.

M:       No, that’s what I was saying it is not benefiting it should be how does it impact
your life. Typo. That is what happens when you copy and paste stuff. I can always use
that on my kids see mommy makes mistakes too. Okay. Everybody done? Do you want
to start?

R:    Traffic I put and it makes me feel stressed. When you estimate trying to get
somewhere and they have road repairs and detours and you don’t expect that it is
emotionally it is just…then when I get where I am going I am aggravated and frustrated.

       Tonight was a good example.

       Exactly.
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       That was my first one, but my third one was though not enough hospitals in the
Hillsborough County area.

M:     Okay. That was something new.

R:    I had to think about that because my husband has been in the hospital recently and
my mother. And there is not enough hospitals in this area.

M:     Okay. Gary?

R:     Homeowner’s insurance.

M:     Okay. Talk to me about that.

R:      Well, you could loose your home. I just bought my homeowner’s insurance today
and it was forty four hundred dollars.

M:     Wow and how much was it last year?

R:     Twelve twelve.

M:     Wow. It has gone up quite a bit.

R:     It blew me away.

M:     Yeah.

R:     There will be no vacation this year.

       That’s why a lot of people we know are moving away to Georgia and North
Carolina all that because they want to get away from this.

       I am thinking about down sizing.

M:     How does that make you feel when you all of a sudden saw that?

R:     Like I am a failure. Like the system has failed me.

M:     Okay. Okay.

R:     It is kind of what you know I felt the same thing. It is a homeowner’s insurance.
Mine hasn’t gone up quit like yours, but it could come a point when you may have to sell
your house because you can’t afford the payments anymore. And then you do that then
you run into the problem of the how they do the property taxes here.

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       Yeah.

       So you sell your house and you are going to by a smaller house and probably pay
the same price or more and your taxes are going to up ridiculously high.

        There is a house two houses down from mine and my taxes last year was like
fourteen hundred dollars. Well, this is they went up like $400.00, but there was a house
that a new loan was put on a couple houses down and theirs is $3,400.00 a year.

       That happened to the house next door to me. They were paying like $800.00.
They moved the new people bought the house and it is a secondary home. It’s not their
primary home. They are paying almost $4,000.00. That is crazy.

       That happens a lot. People can’t scale down even if they want to.

       I think they are trying to condor us.

       For the area that I live in it is the prices of the homes. Bradenton is finally started
coming down, but I mean for a home that would be $200,000.00 anywhere else is like
four hundred five hundred thousand dollars. I mean it is ridiculous.

M:     Okay. How does that make you feel knowing that these prices of the homes are…

R:      That is one part of my life that I you know. I sold my home a couple of years ago
when I was going to school and then when I moved down here to buy a home I was just
shocked at the prices. They made me feel like incomplete like…when you are renting
you feel like you are throwing your money away anyway and in Bradenton even renting
the prices are high, but to buy a home right now is incredible. I couldn’t believe it. I
mean a house that you would think would be not much anywhere you know outside of the
Bradenton area.

       You could buy a shack that is falling apart in Bradenton and it would cost you
$150,000.00.

        And yet years ago Florida this area was an area where you could get your best
values in housing and now it is way out.

M:     Paul, what about you?

R:     For me it was growth.

M:     Growth. Yeah. Talk to me.

R:      I basically feel like the growth causes traffic issues, but on top of that I look at
real estate values and I look more at land values and it is like because of the real estate
values and land values going up the state is having a hard time purchasing land. The state
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realized wait a second we need to buy land if we are going to try to preserve it so they are
having a hard time recording to buy the land so I just want my kids to have the same
opportunity as I had where I mean enjoying the outdoors. There are a lot of opportunities
now and especially in this area. If you like to hunt, there is…if you don’t have a lot of
friends with a lot of land you have very little opportunity to get out there, and even if you
just want to go see a lot of wildlife it is pretty difficult you know.

       It is. I worry about those little foxes behind me because they are going to build
behind me soon and then they are going to have to find a new home. It is sad.

M:     So are the snakes and all those.

R:      Yeah, I know. See that is what is going to happen. The little foxes will leave and
then we will get more rats and mice and you know. They are taking care of that for us
right now.

M:      What I would like you to do is turn to the next page and you guys have given me
a variety of positive and a variety of negative. I want you to think about the region as a
whole and I want you to think about how much would I say is positive about this area
versus the percent that would be negative so that it totals up to a hundred. Is it zero one
hundred? It is 90 ten. Is it 50/50? What ever you want it. It does not have to be an even
number. Just so it adds up to 100. Okay. Anybody give 100% for positive? How about
90 or higher? Okay. Eighty or higher? Seventy or higher? Sixty or higher? Fifty or
higher? Anybody lower than 50? Okay what did you give it for positive?

R:     Forty.

       I gave it 35.

M:     Okay. No discussion. Just why it was curious and what the numbers were.
Okay. What I want to do is talk about the neighborhood that you live in. We are going to
go around the table. Tell me not everybody has to do this, but we get an idea. Think
about your area your little area not the whole region now the neighborhood that you live
and what’s near by. Tell me I am interested is it apartments or is it homes. I think you
told me that you live in a it only has six homes or something like that, but it is building.
Tell me…describe for me the neighborhood that you live in with I was going to move
there. Give me a sales pitch or something.

R:      I live in a…it’s an old style neighborhood. You know your neighbors. It is only
one road in and one road out. So it is only two hundred thirty something houses. It is not
real big. The majority of the houses are on the water. So everybody has a common
interest. They are into boating things like that. But its…we have a monthly get together,
a month event where people in the neighborhood get together on the first Thursday of the
month. We have like boating cleanup. We have kids parties you know for all kinds of
things. I can go…I know probably of the 230 houses I can probably say that I know 75
of the homes of the people that live there.
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M:     Who else would like to describe their neighborhood to me? Okay.

R:       Okay. Mine is apartments and it is a nice area. Mostly elderly. You have a few
of the working class people, but it is pretty much quiet. My apartment complex does
little things you know for the apartment complex, but it is by everything by a Wal-Mart,
by a Everson, by Publix, by the movies, by the bowling alley so I am right there.

       You live right down the street from me we could have rode over to here.

M:     Tell me about your neighborhood.

R:      Mine is in Seffner and I grew up in (inaudible) an hour and a half from here so I
wanted something more like home so everything is in the neighborhood, but a couple of
years ago my grandson I put…my daughter put a basketball court a basketball in my yard
and now I have all the kids. My grandkids whether they are over to visit or not there are
just kids.
M:      Is it convenient to places?

R:     Yeah, very convenient. Easy to airport and 75 because I travel a lot and going
back and forth.

       It is very convenient to the stores and malls and all that, but…

       I didn’t even realize that you know I guess that many kids live in the
neighborhood and you know.

M:     Okay. Bruce, tell me about your neighborhood.

R:     I live in Plain City.

M:     Strawberry capital of Florida.

R:      Yeah, the festival will be starting I think in March. It is a gated community that I
live in. And there is probably about 2000 homes. It is probably 30 or so subdivisions
and mine has about 150 homes in it. They are single-family homes most of them and
nice neighbors very accepting people. We all get together like Paul said we have a social
once a month and we do a garage sale and things like that. It’s convenient to everything
and more and more stuff is coming to Plain City.

M:       Okay. Now I want you to think about your neighborhood your area that you live.
It just doesn’t have to be your little home subdivision that you live in just the area around
it and I want you guys to tell me what do you like about it. What are some of the things
that you like about your neighborhood and your area?



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R:     I can get to work I am seven miles from work. I get to work in ten minutes if I
have to.

       I’m three miles.

M:     It is close to work. Okay.

R:     Small town atmosphere.

       Sense of community.

M:     Okay. What else do you like about where you live?

R:     Like Troy said we are close to everything that if you had to walk where we live
you could walk to the grocery store.

M:     It is convenient to places and I think somebody also said it is convenient to roads?

R:     Interstate.

       Where did you say you are?

       Seffner.

       Oh, you are Seffner. I am right down the street from you.

M:     What else do you like about it? What else do you like the area that you live in or?

R:     I like my neighbors.

M:     Okay. Your neighbors. Okay. I know Paul…you seem to like yours. Nancy
what about where you live?

R:     Oh gosh. I like it because all my family live on every other corner.

       Is that a good thing or a bad thing?

M:     Family lives close by. Okay. What else can you say that you like about your
area? Gary, do you like anything about your area?

R:      When we have hurricanes Seffner seems to get there turn around a lot quicker
than a lot of us.

M:     There response time seems to be…okay.

R:     We were only out two days.
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       We were only without four hours where we are that one time.

       I didn’t have any power outages.

M:      Okay. So what I want you to do is turn your page and do the same activity. I just
want you now to focus on your neighborhood. You all told me that it was close to work,
small town feel, that sense of community, its convenient to places and also convenient to
the interstate. You like your neighbors. Your family lives close by. The response time
for when things are down is quick. There may be other things that you like about your
neighborhood…

R:     We have a fire department right around the corner from us. So that is one good
thing. They are close. They get there quickly unless the train is going by. If the train is
going by they have to wait.

       Everybody waits on that train.

       Yes, both trains. The two.

M:      I think we all have those kinds of trains in whatever city we are in. But there
could be other things that you like about your neighborhood so think about…you chose
the city you live in and the area that you live in and what did you like about that?
Everybody? Okay another few seconds to finish up. Nancy do you want to tell us about
your neighborhood and what you like about it?

R:       Well, I just put that I will go with number two I put down my neighbors just being
able to sit outside and chitchat with them. There is like in my apartment complex like the
last four of us on the end we don’t seem to aggravate each other. Like we had them all
over for Christmas Eve because none of them have their families here and my family is
all up north so we invited them over for Christmas Eve so nobody would alone. It just
makes things easier I know if I go away I have somebody that will watch my place and it
is just nice to be able to come home. If they are sitting outside you can talk to them.
Actually if you want to go borrow a cup of sugar or glass of milk you can. That is kind
of hard to find.

M:     Okay. And do you feel personally when knowing they are good neighbors?

R:     It is nice that you can I don’t know. Friendly. Building new relationships.

M:     Okay. Sharon, how about you?

R:     I put it was more…I live in Brandon. We have townhouses in South Tampa until
a couple of years ago and it seemed that if you guys know anything about Tampa
everybody wanted to live in South Tampa so everybody lives in South Tampa now.
South Tampa is not what South Tampa used to be. And we moved to Brandon. I actually
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went to high school in Brandon so it is kind of like moving home, but I moved into what
used to be woods when I went to high school and it…I look at things a lot differently.
You get out of life what you put into it. It takes us 25 minutes I live like Bell Shoals and
Bloomingdale. It takes me 25 minutes to commute to downtown Tampa every morning
and it is quality time. My husband and I ride together so it is quality time and its not…I
don’t think it is that bad. The traffic is heavy some days. I don’t think it is that bad. I
have been in New York and Manhattan the streets are (inaudible) you know. First time
we went into Harlem Tunnel I thought this truck was going to run over me you know. I
think about all the different things…I look in the suburbs in other areas and maybe I am
unusual I like Tampa. I really on this last page…I really can’t find anything that I don’t
like about Tampa or the Tampa Area.

       You know can I just say something about that?

M:     Sure.

R:     You know why that is because you have not lived here all your life.

       I have been here 45 years.

       I have lived here like 45 years too. I was just going to say that I have seen it
change.

       I have seen it change.

M:       You know what everybody has changed. Some are changes for the good like with
her traffic you know some people actually like to sit in traffic because they go
home…they got kids at home and you know what I have…there is a lot of people put
books on tape and they actually get to listen and get stuff done because they have an hour
in their car that they wouldn’t have at home to actually read so right…so that’s why we
have a you know diverse group here because every body thinks about it totally different.

       I know.

         I have a friend who lives in New York and she called as we were walking in the
door tonight and when she calls I say are you on the LIE because she gets stuck in the
traffic and puts her phone on the speaker because in New York you are not allowed to use
a cell phone. She puts it on the speaker so nobody will know.

M:     So they will think she is talking to herself.

R:     And she says stuck in traffic, the weather is horrible, it’s snowing you know. She
sends pictures with the snow blower in the driveway.

       You send her a picture of sunshine and a rainbows, right?

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        Our taxes might be high, but not as high as New York. Our wages are a little bit
less, but our cost of living is a whole lot less.

       That’s right.

       Everything is relative.

M:      Absolutely. What I would like you to do I want you to take look at what you
don’t like about your neighborhood or the area around that you live in. Let’s talk about
what are some of the things that you are just not happy with in the area that you live in?

R:     I think the houses they are building them so close now.

       Yes.

       And the houses are on top of each other.

M:     Okay. The houses are too close. Okay. What else?

R:     The infrastructure can’t support it in terms of schools, houses, roadways,
hospitals, police, fire, etc.

       I don’t like all the rentals.
       Yeah, too many of those.

M:     Too many rentals.

R:     Yeah.

M:     Okay. What about rentals? Tell me what you don’t like about it.

R:     Well, I mean when we first moved in our neighborhood you know it was all nice
houses or duplexes you know it was all older people that lived in them and now they have
passed away and they sold it to people that rent them and they just get anybody in there
and they don’t take care of nothing. It is just…I hate my…

M:     Does anybody have that problem in their neighborhood too?

R:      Not as much. It is like at my mom’s house though it used to be a lot of elderly
people where she lives in Clearwater and now it’s the people are dying off and they are
either being sold or rented and the people that are renting aren’t taking care of the yard or
the place just goes to pot. It is bad.
M:      What do you have?

R:    I have next door actually the people that used to live next door are like our parents
you know. It was our first house when we moved in there. When the kids were born
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they are there. The whole nine yards and they moved, but they only moved two streets
away if that tells you anything about my neighborhood. Everybody that moves they
move to like the next block or something to get a bigger house, but next door, the guy
that bought it bought it as a rental and there is like five to seven guys that at any time
could be living there and it is like you know they will party. It will be a Monday night or
Tuesday night 3:00 in the morning and I feel like I have to go out there and be like guys
you got to shut it down. They don’t give me a hard time, but it is like I just feel like I
shouldn’t have to go over there in 3:00 in the morning and the guy that owns the property
he doesn’t take care the property. So it is just like…

M:      So it sounds like a couple of you have…Lisa, what about your area? Anything
that you don’t like about it?

R:      I don’t like the apartment complex next to mine. There are hoodlums and bad
stuff that goes on and the only thing that separates us is a fence.
M:      What don’t you like about it? What do you feel?

R:     The noise. They jump the fence and you know…

M:     Your safety?

R:     Yeah.
M:     So you don’t feel safe?

R:     Yeah.

M:      So safety is an issue? Okay. Anything else that anybody can think of that you
don’t like about your…I have that the houses are too close. The infrastructure can
support I am assuming the growth and stuff like that. Too many rentals. Safety could be
an issue. What else? Anything else that anybody can think of that or is it the perfect
neighborhood?

R:     To long of a wait at restaurants.

M:     Okay.

R:     It might sound silly, but…years ago you were able to go to a restaurant and it
wasn’t an hours wait.

       You have to wait an hour and a half.

       There is not enough restaurants and so you want to go out so you don’t go out at
5:00 o’clock.

       If you go out at 7:00 forget it.

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       You could wait an hour and a half for a restaurant.

       Especially Friday and Saturday nights.

       Exactly.

       That is why my husband and I quit doing that.

M:     If you will do the same thing about what you like least about your neighborhood
write down some of the things. Some of the things we may not have talked about that
you know you feel is just part of your neighborhood or the area that you live in.
Remember it is just not your housing subdivision it is the area or city. I will give
everybody another minute. Okay. Anybody want to share the thing that they like the
least?

R:     I put down dogs running loose.

M:     Dogs running loose.

R:     The leash law.

M:     What about it? Tell me why you don’t like that.

R:      Well, sometimes I come out to get in my Miata, open the garage and the dog is in
my garage. Then when I am in my yard the dog in mess in the yard. Every time I say
something to the guy he would say that the dog is friendly, but I just feel like if I wanted
a dog, I would go get a dog. I come outside and he will come over and I don’t want a dog
jumping on me.

M:     Why not? How does that make you feel?

R:      I just don’t like dogs. My grandkids and that’s why I don’t say as much because
when they are over they are playing with the dog when they are at my house visiting, but
before they used to visit a lot the dog runs up to me and come in the garage and I’m
working something some time. That bothers me.

       I put the traffic in my neighborhood.

M:     What happens in your neighborhood?

R:      Everything is…there is so much back where I live and there is one road you go
down and it’s unbelievable. It’s like even when I go to walk my dogs and I have two cats
they are always out running around and it is like I can’t even cross the street sometimes
to walk my dogs because there is so much traffic and it is just two single roads. One in
and one out and it is unbelievable.

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M:     How does that make you feel when you have all the traffic and you are trying to
cross?

R:     Just unsafe you know. And when I walk my dogs my cats follow me so it is
like…it is just crazy.
M:     Okay. Terry, how about you?

R:      Oh, gosh. I said because where I live was rural and now it is not and I have these
ugly green apartments in front of my house and it doesn’t go with the area. I don’t know
why the commissioners ever let them do that. The town homes weren’t to bad you know
and there could have been more town homes or homes, but apartments. I live on an old
beat up narrow road and it used to be one way and one way out basically there was no
outlet and now there is and outlet because they put a road through some woods.

M:     What is it about these green apartments that you don’t like?

R:     I hate looking at them every day.
M:     How does it make you feel when you are looking at these ugly…?

R:      Because there used to be woods over there and people would bring their horses
over there and let them live on the land and I used to go over there and feed the horses. I
would go give them carrots and apples and I used to watch them just run free you know
out in the land everyday and now I have to look at these ugly apartments.
M:      So how does it make you feel when you are not…?

R:     Upset. That is why I try to find other things to make me happy.

M:      So what I would like you to do is turn the page and I would like you to think
about your neighborhood now and give me the ratio of percentage of positive and
negative. This is not the whole region this is just your neighborhood, the city and area
that you live in directly. Okay. Anybody 100% positive? Ninety or above? Eighty or
above? Seventy or above? Sixty or above? Fifty or above? Forty? Okay. Great. Now
everybody should have a piece of paper that they filled out about their quality of life how
satisfied they were? Okay. Anybody give it a ten? Nine? Eight? Seven? Six?

R:     Six and a half.

M:     Okay. Six and a half. You have to go six or a seven?

R:     I will go seven.

M:      Write a seven down. Halves don’t fit into my program. Anybody below a six?
Okay. I am going to read something to you and then we are going to discuss some stuff.
We talked about the growth a little bit. Some people mentioned growth in the area and in
fact the population in this region the Tampa Bay area is expected to increase by as much
as another four million people by the year 2050 and that’s double the amount of people
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that are in the area today. Now, understanding that this is a fact of life. It is going to
happen. I want you to think about your life five to ten years from now. Not all four
million will be here by then but there will be more.

R:     Are you sure?

M:      I don’t think anybody is expecting them all to show up in the next five years, but
based on what is happening in your region you have seen it over the last few years. For
you personally, do you see your quality of life in the Tampa Bay area and if you will turn
the page I would like you to tell me if you see your quality of life increasing in five to ten
years, decreasing or neither increasing or decreasing? Okay. Think about in the next five
to ten years how do you see your quality of life. How many people put increasing? How
many people put decreasing? How many people put the same? Okay. You gave it a ten
and you said it will stay the same. Why did you rate your quality of life a ten?

R:       I am very happy where I live and I am happy with my job. I am happy with the
city. I actually work for the City of Tampa so I know a lot of things with the city. There
is a lot I can make change in my personal area. My home. My life. My family. My car.
My minivan. I love my minivan. There is a lot that could change if I want to and I have
the capability of making those changes.

M:     You have the capability and you can make the changes.

R:      I can make my life change. I can’t make the traffic or the people not change, but
it doesn’t matter where you live there is people…population is going to increase
everywhere you know. We have friends that moved to Delaware because he wanted to be
in the country. It is like the City of Tampa now. It is like an annex of New York now.
So it doesn’t matter where you go it is going to increase and they did the new cross-town
elevation thing. They built it and I though well I’m not ever going to ride that thing. I
don’t want to bother with it and I have been on it a few times. I don’t travel it to work
even though I live in Brandon. I still go my little back way, but before the cross-town
opened it was taking me 40 to 45 minutes to get to work, which I still complain about. I
left Brandon at five minutes to seven this morning and I was downtown in my office
building signed in at twenty after seven. I did not drive the cross-town and I don’t speed.

       That’s good for you.

M:     How do you think this growth is going to positively affect you?

R:     More job opportunities.

M:     More job opportunities, okay. How else?

R:     There has to be more infrastructure.

       Also give us more of a tax base.
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M:     Okay. More infrastructure. More tax base. Okay. How else?

R:     Diversity of people moving.

M:      More diversity. And you guys can get your restaurants. Okay. What else? How
else do you think it will positively affect your quality of life having more people?

R:     You can always meet new people. I guess that is the same as diversity.

M:       Okay. Any others? How do you think it is going to negatively affect your quality
of life?

R:     Additional traffic, traffic jams.

        It is hard to go anywhere because they don’t build the roads quick enough. They
are 20 years behind in building roads here.

M:     Okay. More traffic.

R:     So I would say yes. I drive 400 miles a week at least so I have seen how much
has changed. They are just getting worst. They are not making any more roads.

M:     So they need more roads?

R:     Yeah.

M:     Prices will go up. Okay.

R:      I mean the real estate prices they continue to rise. Your teachers, your firemen,
your police officers they have a difficult time to get affordable housing as the home
prices go up.
M:      Okay. How else do you think this growth will negatively impact your quality of
life?

R:     Somebody said not enough schools.

       Over crowded schools.

M:     Over crowding of schools. Okay.

R:     Teachers will have more students.

       I think it could affect the environment as far as pollution in different areas.

M:     So environment that could include pollution. What other things?
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R:      Less opportunity because the budget won’t be able to fit all the people that we got
to get the services they should get because there are too many people.

M:     So the services will decrease or that…

R:     And also our wildlife is decreasing rapidly.

M:      Pollution, environment, wildlife. Okay. What else? How else will it affect your
quality of life thinking about all these people coming in?

R:    Even though the positive is more job opportunities it also makes the salaries come
down when a big flux of people.

M:     Okay. Salaries will come down.

R:     Yeah.

       And along with that there will be more competition for the jobs that are available.

M:     So more job competition. Okay. What else? Anybody? Nancy anything that
you can think of that how it would affect your quality of life negatively?

R:     I don’t think.

M:     Which of these…just a couple. We are thinking of solutions for some of this
stuff. What I want you to think about what would be a solution for more traffic?

R:     Get rid of the Board of County Commission.

       Car-pooling.

M:     Okay. Car-pooling.

R:     Better public transit.

       Yeah.

M:     Okay. Car pooling, better public transit.

R:     Better roads.

       Transit is not going to happen. They are going to build their railway.

       Yeah, I don’t think that will work. It might.

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M:     What about home prices will increase? Was it a solution?

R:     It will only be for the wealthy.

M:     Okay.

R:       But I think that is a nationwide problem already with housing prices. I don’t think
it is just here.

       Yeah, it is everywhere.

M:      Okay. How about the fact that services will decrease like you were talking about
police, and fire and all that. What would be a solution to that knowing that the services
might decrease?

R:     I think they don’t have enough money to hire more people so what do you…

       Better training and more training.

        Like in the Collier County they actually the school board is actually purchasing
land or the county is looking to purchase land or purchasing land to actually create
communities where they will actually sell the homes to the firemen, to the police officers,
to the teachers because Collier County is so expensive, the Naples area. It is so
expensive to own a house.

       It sure is.

M:     Okay. We got through quite a few of these. What about over crowding of
schools? What can be done? What would be a solution for that?

R:     That is a political move there. It is hard to judge what you could do. It is just
who is in office.

       They have different shifts at school.

M:     What?

R:     Double sessions.

M:     Okay. Double session.

R:     I went to double sessions in Brandon High School. Do you believe that?

       It was after my time.

       It was in ‘72. I didn’t get home until 7:00 o’clock.
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       We did when I was in high school.

M:     Okay, what I want you to do is I want you to think we talked about if you could
speak to someone with influence over the regional growth what should their most
important priorities be to insure that the growth is down the right way? What would you
say?

R:     Have a county mayor.

M:     Have a county mayor. Okay.

R:     How many people’s hands are in the pot?

M:     What else?

R:     Talking to the people.

M:     Talk to the people.

R:     Yeah.

       Plan for it.

M:     Plan for it.

R:      You know whatever encompassing the schools, the hospitals, the police and fire
just don’t do it on the cuff.

M:     Okay. What else?

R:      That’s what they did over in Sarasota like where ranch is it is there own little
community now because they put homes in there and I mean ten years ago my friends
bought a home for $140,000.00 and now their house is worth $350,000.00 and it is there
own community over there. They put their own hospital in there. They have grocery
stores over there.

M:     So what are you saying like think about it…as a community like the community
as a whole?

R:     Yeah.

M:     What else would you say to somebody?

R:     They have their own school over there. It is like their own little thing now.

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       It is there own little town.

       If you live in a fish (inaudible).

M:     What else would you if you had an opportunity to speak to somebody with
influence over the regional growth, what else would you say is the important priorities for
them to think about?

R:      I’m sorry, you were saying some of the things…I feel like if you are going to
move to Florida from outside of Florida there should be some form of an impact for your
first home that you purchase. Once you are in Florida you live here and you decide to
buy another house, but your first home in Florida you know to try…I mean a lot of things
that we are discussing I feel like if they are money issues you know we like to build a lot
of roads and things, but it seems like we are playing catch up because we only have so
much money that we can use. And it is like the retirees that come to Florida I would be
right with you if I lived somewhere else I would be coming to Florida as a retiree, but for
six months of the year we are not getting our tax base. You are not spending the money
here so we are losing that. You own a house here we only get to see you half of the time.
You are spending the money here.

       But you get the taxes year round.

       The car impact fee. They originally had that when you moved from another state.
Then they got rid of that.

       Did they get rid of that?

       Yeah.

       They decreased. I don’t think they got completely rid of it. I think they
decreased.

       I heard it was $600.00 for a used car.

        I agree with Paul with the impact fee. There is such an in flux of people coming
into Florida and there is probably 75% to 90% of us sitting at this table are not from
Florida originally and it is somebody up North sells their home for $400,000.00 or
$500,000.00 for a little 1500 square foot house then come down here they can buy a 2000
square foot house for $250,000.00 to $300,000.00. There is no impact fee. Hey I got it
made now. They come down here using our infrastructure. They are using our roads you
know. They may have children in school or college or whatever. We need to increase
those fees.

       Didn’t they raise the impact fees in Tampa recently or the county or building?

       That was just the building.
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       They are so neglectable for like $100.00 or $150.00 and now they are increasing
them on the new building, but there is so much growth going on.

       If we want to preserve Florida, we have to do something about the in flux of
people. It has been a few years back, but it was people moving into Florida at a rate of a
1000 per day.

       I remember hearing a 1000 per week. Yeah.

       You think about it.

       It is a lot of people.

        It is not that many people moving out of Florida. There are some folks moving
out not nearly that much. You have to do something and some sort of impact tax base.
The city operates on tax revenue. The county operates on tax revenue. Unless you have
higher taxes…no higher taxes adjusts you will not be able to hire new firemen. You
won’t be able to hire new police officers. You are not going to be hiring I mean the
garbage I think it was in Pascal County their garbage was sitting for days because no
body is picking it up.

M:    Would you all be willing to pay at little bit more knowing that the growth is
coming if it is going to provide some of these solutions?

R:     We have put out enough money. I believe that with property taxes, homeowner’s
insurance. The county gets enough money from us for just property taxes.

         The problem with some of those impact fees and such are they going to designate
it to the right purpose or is it going to be used for something else.

M:       Yeah. Okay. What I want you to do is if you have not already have turned your
page I would like you to think about you mentioned some of the things that you could
influence you could say to somebody who has influence over the growth that would
insure you know the reasons for it is done the right way such as have a county mayor,
talk to the people such as you. They need to plan for the growth and you can explain how
you think they should plan for the growth. Think of the community as a whole kind of
like the town you were saying they planned with hospitals with schools the housing. That
your first home in Florida is something that you should have an impact fee or something
like that and maybe there is something else and what I would like you to do is write down
some of the priorities that you think and it could also include some of the solutions that
we talked about better roads you know more schools. All of that can be included as well
and I want you to think what is the most important to you when it comes to the growth
and which one would you like to see and why is that important to you and how does that
make you feel personally. If you will do that. If anybody wants to get up and get a drink,

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feel free. I will give everybody one more minute and we will discuss it. Bruce why don’t
you tell me what you wrote down.

R:     Planning.

M:     Planning.

R:     Because I felt that based on the projections of how many people that are going to
be here they can figure out how many schools we are going to need. How many
hospitals, roads, etc., instead of just waiting for everybody to come and then kind of oops
what do we do now. And I think they might be able to find that we need this land for this
school. This land for that hospital. A new police station, new fire department. How are
we going to pay for it? Somebody has to coordinate putting this together.

M:     Why is that?

R:     Because other wise you are going to have a disaster. You are going to have kids
not knowing where to go school. You have to have teachers to teach them. The
education level is going to go down. You have people sick without doctors or hospitals.

M:     Okay. Nancy, how about you?

R:     I wrote the exactly same thing as he did just the planning.

M:     Anybody write something different other than planning?

R:       I did but I don’t want to offend anyone. So if I offend anybody just stop me. I
said reducing the amount of illegal immigrants and that is really adding to our population.
It is cutting into our health care. It is cutting into our social security and I hope I didn’t
offend anyone.

       No, not at all.

        I like the idea of the impact fee for the new homeowner’s that come to Florida so
that they can help with the new schools and new hospitals, police departments or roads or
whatever.

       I think the public officials make to much money. I think they should give it to the
schoolteachers and the fire fighters and the policemen.

       I’ll take it.

       I bet you will.

M:     Why is that important to you?

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R:     Well you have a schoolteacher…my son graduated from college two years ago
and he is going to be a schoolteacher and they start in the mid thirties. The county
administrator makes $196,000.00 a year.

       The county administrator doesn’t deserve that kind if money.

        I mean new teachers, luckily for me I mean I was started teaching and I was able
to buy a house when housing prices were still reasonable you know, but a new teacher
now you come in and you may start in the mid thirties, but to buy a house now like
making mid thirties is pretty hard. It’s pretty hard.

       You can make that at McDonald’s as a supervisor.

M:      How does that make you feel when you know that your county commissioners or
public officials are making more money than say like a schoolteacher and now your son
is going to become a schoolteacher now? How does that make you feel personally?

R:     Well, it makes me feel cheated.

M:     Okay.

R:     Because I worked for Hillsborough County for 28 years and I know how it works.

M:      I want to know by a show of hands how many people know what the word
“sustainable growth” means? Has anybody heard of the word “sustainable growth”?
Nobody.

R:     I can figure it out. Controlling the growth.

       And making sure that there is support for it.

       Yeah, being able to support it.

M:     Okay.

R:     Now they are just funding it by eminent domain.

M:      Okay. What we want to find out is that you know we talked about many
challenges and opportunities that will shape the future of the Tampa Bay area. At some
point in the future the people of the region will look back and judge how things turned
out. And what I want you to do if you will turn the page in your workbook you should
have…I want you to think about how do people know if things turned out right for them?
That is what outcomes, facts or figures would be the best indicators of success? We can
talk about it before you start writing. What I would like you to think about…can
anybody name…how would you know if something has been successful? We talked
about things they can do or things that need to be.
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R:     If the insurance rates went down for the homeowner’s.

M:     Okay. Insurance rates go down. How else?

R:     Like you know if there was less homeless people.

M:     Less homeless people.

R:     Your taxes provided the services that you needed.

M:      So what I want you to do is take and I want you to write a few sentences
describing what you would consider to be the best indicators of success. It could be facts,
it could be figures, it could things like there are less homeless people. How would you
know we talked about a lot of things, how would you know that they actually have been
successful? We talked about car-pooling, better roads, home prices won’t increase,
services will be better, salaries will be okay. How would you know if they were
successful in some of these? Okay, Gary do you want to share.

R:     I think if we half the schools, lower taxes and most importantly honest politicians.

M:     Okay. Somebody have other things to add?

R:     Lower crime rate.

       More children going to college.

M:     More children going to college.

R:     Adequate hospitals and health care.

M:     Okay. How else would we?

R:     Improvement of services meaning there would be more fire, police, better
response time which would mean more per capita and I just thought about this about the
schools the over crowding of schools and getting good quality teachers in the school. I
mean every week when I was in high school and elementary you didn’t pick up the paper
and find out about this janitor that worked there that is now molested these kids. Last
week there was one over in Pinellas County or something the school resource officer.
They need…I think they need to do a little bit better background check on these folks. I
mean even the school bus drivers you know. A little bit more responsibility.
M:     Okay. Katie, what about you?

R:     Housing affordable and being able to have an opportunity whether people take
advantage of them or not, but being able to provide opportunities for everyone.

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M:     Okay. Do you have anything different?

R:     I agree with them.

M:      Okay. We are going to talk about a few of these things. Some of these we talked
about and some of these we haven’t. We talked to several groups like yours and
everybody has come up with some different things some of the same and I wanted you to
think about what people consider important for their future. I want to get your thoughts
on a few of them and I would like to start with being able to enjoy the outdoors. How
would you know that people are being able to enjoy the outdoors? What facts or figures?
How would you know that they have been successful?

R:     See them outside.

M:     See them outside. How else?

R:     Beaches are crowded.

       Won’t see as much traffic.

M:     Anything else that you would know that would measure?

R:     People on the bay in boats or on the rivers.

M:     Okay. Any other way?

R:     Maybe the sale of outdoor equipment.

M:     Sale of outdoor equipment.

R:     Sports arena being filled.

M:      Okay. How about having a great transportation system? How would you know
that they have been successful with that?

R:     Less traffic.

       People using it. They should have some way to count.

       Yeah.

M:     How else would you know?

R:     With me sometimes going to meetings some of the clients I work with complain
about the system so I get first hand information from a lot of our clients.

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M:     So maybe a little less complaints about it. Okay. How else would you know that
they have a great transportation system and it has been successful or not?

R:      Maybe instead of driving you took the bus and your insurance gave you a break
on it because you didn’t drive to work all the time because you took the bus.

M:     So maybe if you got a…

R:     It sounds kind of silly, but anything that works good you usually hear about it by
word of mouth.

M:      Okay. So word of mouth by other people telling you. Okay. How about a great
public education system for people who have kids in school? How would you know
whether or not the Tampa Bay region has been successful in having a great public
education system?

R:     The way they get graded by the state.

M:     The way they get graded and how do they?

R:     I don’t know how they get graded but you hear that all this school got a D rating.

        They have the what is it the FCATS. It is still some measure of something and
you can compare one school from one year to the next and see if there has been an
improvement, but the problem with some of that is then the teachers are just teaching so
that the FCAT scores go up and they are not teaching.

M:     Okay.

R:      How else with FCAT scores…I don’t think. A parent actually gets to look at your
child’s scores.

       I think it is the schools.

        You can request it now and some of the things have changed. It is a
reflection…you can see if the kids’ education is getting better you know. Basically every
so many years the standard is supposed to go up so you know as long as the standard
continues to go up and the numbers either stay the same of get better than we at least
know that the kids are keeping up to the standard that we are trying to keep. So people
agree with FCATS and some people don’t and I understand that, but there definitely
needs to be some form of standard across the board that we all need.

        I think Brenda has kids in fifth or sixth grade that take the FCATS and the kids
are so stressed.



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         It is stressful, but I go with Bruce. I have only been teaching for four years and
through college we are almost taught that it is all about the FCAT and you are teaching
toward the FCAT and you take the teaching to be good citizens. Then I agree with Paul it
is helping. You don’t see the gaps that you used to see. You don’t see where kids are
four and five grade levels reading behind. You might see one or two, but the amount of
it…I mean the FCAT is helping it. You only test them on one test and you are judging
them and if Johnny comes to school and he is having a bad day that one test judged his
whole year so there needs to be more of a testing throughout the year where it builds on
itself and you could measure the growth. And some kids are better to tell you orally then
to…I have one boy in his mind it seems like he would be in high school, but when he
goes to get it on paper he shouldn’t even be in fourth grade. The FCAT even though you
can do stuff to help him accommodations it is just not good to judge him one time.

         Not everybody does well on a written test. They don’t like it is kind of weird
because you don’t hear in the public but there are actually multiple things they look at it
is just not necessarily the FCAT or at least with our eighth graders I know that. They
actually have our Sunshine State standards and you have a few other things, but they
actually look at and say okay this kid didn’t meet it here and he did meet it here, but he
didn’t here so maybe he did have a bad test day. Then they also have multiple times that
they can take portions of the test or writing portions of the test. So they give them
opportunities. They are trying to tweak that whole thing you know because it is like at
my school the first year we went from having these kids that came from mostly middle to
upper income and then the school I teach at the custodian was murdered there and she
was murdered there and you can imagine what it does to the numbers at your school.
Suddenly the parents didn’t want to send their kids there anymore and it is an inter city
school. We are in the inner city and suddenly we are getting a clientele from the
neighborhood which usually that dictates lower reading scores so you scores go from
getting these kids from high income areas mostly with high reading scores so next year
the state is looking at so you got low reading scores. What happen to your FCAT there?
So they are starting to take into consideration like especially lower income schools they
realize that you may not have huge changes, but let’s look at the kids you have and let’s
see what kind of changes you made with that kid. You know the gains you made.

M:      So how else can you measure success? We heard about these FCAT tests. How
else would you know that the Tampa Bay region has been successful in education besides
just the testing?

R:     Number of admissions to college.

M:     Okay. Number of admissions to college.

        We are talking about college within the state right? Not people coming from
other states?

M:   We are talking about strictly the Tampa Bay region and the people come in there.
How would you know if this area has a great education system?
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R:     A lot of people come from other areas to go to our colleges.
       Take the kids from the Tampa Bay schools system that go to a college.

M:     Any other way that you would think they are successful?

R:     Cut the dropout rates.

M:     Dropout rates. Okay.

R:     Polling of business owners. You get a young force work. You get a 18 year old
work force they are coming right out of school you know. Ask the business owners are
they prepared or are they not prepared for the work force.

M:    Okay. How about health care options. How would you know whether or not
Tampa Bay area has been successful in health care options?

R:     You have more than one choice.

M:     More than one choice. How else would you know?

R:    I don’t know because who don’t work can’t get it unless they pay out the you
know what for it.

M:     Okay. Any other way that you would know whether or not they have been
successful in health care or health care options?

R:     Getting better doctors by getting rid of these high malpractice insurance rates,
which chase doctors away. Good ones.

M:     Okay. Getting better doctors. Lower malpractice rates.

R:     I think they also have to have nursing included in there as well. There is a major
nursing shortage here.

       Yes.

       State of the art technology at the hospitals.

       More facilities. My husband had to have a kidney transplant so I would say more.
There needs to be more dialysis centers made available to people who have those
problems.

M:      So if they had more facilities the needs. How would you know if Tampa had a
strong economy? How would you know if they had been successful in having a strong
economy?
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R:     We would get another sports team or something like that.

M:     Okay.

R:     Unemployment rates.

M:     Unemployment rates.

R:     Job layoffs. Job hiring’s.

M:     So there would be less of all that. Lower unemployment. More job hiring’s.

R:     Less homeless.

       Higher wage base.

M:     Higher wage base. How else would you know that the economy in this area was
strong?

R:     More business moving in.

       Building.

       Retail sales.

M:     Retail sales. Okay.

R:     Car sales.

M:      Okay. What I would like you to do is turn the page and you are going to find
these areas that we just talked about and I want you to think about Tamp Bay the region
the current performance it maybe…

R:     Is there a page 11?

M:     There is not a page 11. It has been taken out.

R:     They put ten behind 13.

M:     Yeah.

R:     I was looking for those two pages too.

       Ten is behind 13.

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M:     Yes.

R:     We did the ideal community.

M:      No we didn’t do the ideal community. It should have been…let me see this. This
is progress and we will do this and put it behind here. You should only have two pages
left. We switched some things around after last night. I want you to rate Tampa Bay’s
current performance. How you think they are doing right now on being able to enjoy the
outdoors? Having a great transportation system? You define what transportation means.
Having a great public education system or just a public education system? Having health
care options and having strong regional economy? On the scale one means they are not
performing well. Ten means they are performing well. So I just want to make sure that
everybody is using the same scale. Okay. The higher the number the better they are
performing on it. The lower number the worse they are performing on it. Everybody
done? How many people gave enjoy the outdoors a ten? Anybody? Okay. Nine?
Eight? Seven? Okay. Anybody lower than a seven? Okay. What did you give it?

R:     Four.

M:      How about public education? Anybody give it a ten? Nine? Eight? Seven?
Six? Five? Four? Anybody lower than a four? Okay. How about transportation?
Anybody give it a ten? Nine? Eight? Seven? Six? Five? Four? Three? Two? One?
How about health care? Anybody give it a ten? Nine? Eight? Seven? Six? Five?
Four? Three? Two? Okay. How about regional economy? Did anybody give it a ten?
Nine? Eight? Seven? Six? Five? Anybody give it lower than a five? Okay. Now tell
me about the transportation system here. Nobody gave it a really high number. Nobody
gave it a ten, nine or an eight.

R:     As far as I am concerned there is no transportation system. It is me getting in my
car and going.

M:     Okay. Why else did people rate the performance of transportation the way they
did?

R:       The public transit they have changed bus routes. Decreased some. They have
started doing some express routes to outlining areas. The times need to be improved and
the rates are a little high. You go to some of these towns, cities like Portland. They don’t
charge for parking meters. They have reasonable bus rates. They have good
transportation and reliable. It is not always…I went downtown one day and I was
looking to get the little yellow bus that you call it the hard wheel trolleys to go from
downtown to the convention center because I don’t want to walk eight blocks and I kept
watching for the yellow bus to come by and all these little buses come by and they didn’t
stop at the trolley station so I finally stopped a bus and asked him and he said no this is it
get on and it was a smaller hard line bus, but it wasn’t the yellow trolley and it didn’t say
this is where we are going. It is expensive. We have the streetcar line and it could be
expanded and I think it is just not managed real well. I think the management of it is the
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greatest issue. It needs to be better planned out and managed. NESTA has a bus that
comes across the water. Hartland doesn’t have one that goes across the water. There has
been a discussion of having a regional bus system to come through.

       They have something that comes across the water.

       They do.

        I drove for Hartland.
        It needs to be improved. There is a lot of issues with Hartland right now. It needs
some improvement. They need to go and look at some of these other metropolitan areas
that are the same size as Tampa, St. Pete area and take a look at some of theirs and I think
they would have more people enjoying more of what Tampa/St. Pete has to offer if public
transportation was better.

M:     We talked about the public education system. You mentioned the FCAT so we
know about that. Somebody mentioned that they are on double shifts at some of the
schools?

R:     Double sessions.

M:     Double sessions. What else performance wise? Positive about their performance.

R:     I don’t have children, but just from my nieces and nephews I think the schools are
over crowded. The teachers like when we were growing up we got more…I think we got
more attention and more personal attention and the teachers aren’t able to do it because
(inaudible).

       Next year it has to be done.

       That was governor’s Bush’s thing to down size.

       They gradually do that it was 24, then 22, then 20.

        Next year for where I teach, excuse me, I used to teach at a school and the way it
was designed was the teachers would meet one period a team and we actually almost had
the same kids so you could sit down and Johnny is doing this in this class, this class and
this class so you could identify okay wait a second what is the issue instead of being one
teacher. We will not have that next year. We are going to teaching six periods instead of
five periods and you have your one planning in the way and it’s going to try to offset that
with the smaller classroom size we are going to 22.

M:     Anything else positive about their performance?

R:      I know in Manatee County they are really going above and beyond and they are
starting to see advantage and they are really putting money into their education.
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M:     So they are putting more money into education. Okay. How about regional
economy? Anything positive about the regional economy here? Anybody have
anything?

R:     This is a tourist state so it is hard to judge the economy.

      But you do read in the paper about new companies opening. New office centers
down here whether it is a call center or what see the growth of retail.

M:      How about their performance or poor performance on regional economy? Why
aren’t they performing better do you think? Or how can they perform better? Or how
could they improve their performance?

R:       I think when you are bringing in things like a call center. You are bringing in
things not necessarily you know you work force that you are going to try to draw let’s say
it is somebody right out of college or you know college education you are between high
school and college in that group you know you’re real estate prices are going to limit
bringing in that work force and the higher your real estate prices get you know it is going
to block those people out.

M:      Last page and if you will make sure it says ideal community on top of it. What I
want you to do we talked about a lot of different areas…if Bruce yours doesn’t say write
it on there. We talked about a lot of different things today. Lots of different things that
the area can do your neighborhood can do. What I want you to think about…I want you
to think about your ideal community. Everything that you have every wanted in a
community you may currently have it, it may be on a wish list so if you were to describe
to somebody the ideal community that you would like to live in I would like you to write
down what would it be like. What would it look like? Who might be there? And I will
be right back. Okay, do you want to share with us? What would your ideal community
look like?

R:      I put easy to drive to major stores, schools, parks, everyone (inaudible) activities
in the community for families and community make the decisions what happens in the
community. Houses and taxes affordable.

M:     Okay. Lisa, what would your community look like?

R:    Pretty much on the same line of hers. I put no crime, friendly neighbors, clean,
monthly get togethers with neighbors, good schooling. Affordable housing, better and
more hospitals and less traffic.

M:     Terry, let’s hear yours.

R:     Well, my wish is that everyone could own five to ten acres and not live ten feet
from (inaudible). And places for their children even though I don’t have children I know
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that children need places to go and they can have fun and not get into trouble and be off
the streets so they could learn about wildlife and things like that. No congestion on the
highways and stuff like that.

M:     Okay, Paul?

R:      I felt like a neighborhood that had a lot of green areas. Try to keep as much green
area as possible when they develop it at the same time. An area that is clean and safe
lends itself to where kids can be kids. They can play outside. They don’t have to worry
about a car 45 miles an hour you know going down the street and you know a sense of
ownership where you know for the people who live there want to take care of the place
not like that guy’s there is trash on the ground I didn’t put it there so…

M:     Okay. Nancy, how about your idea community?

R:     I just put less traffic and I would like to see more parks and more walking
distance.

M:      I want to bring up where a lot of people have said less traffic, less congestion and
things like that. No one mentioned like mass transit though. No one mentioned anything.
Does anybody have a solution for a mass transit?

R:     I do. They could mirror Marta in Atlanta.

M:     Something like Marta in Atlanta? What do you like about Marta?

R:      It encompasses the city. You can go anywhere any time around the city. If you
got on a bus here within an hour you can go anywhere in the city, but it doesn’t measure
up to Marta obviously.

       Or the Bart system out in San Francisco. It is the same thing. You can go out to
the suburbs on it and throughout the city.

       Can I ask you a question?

M:     Yeah.

R:     Is it that people that ride…well you tell me I guess. People that ride mostly the
mass transit here in Tampa is it people that don’t have transportation? They don’t own
cars mostly or is it people going…

       It is a mixture of two. It is people who don’t have cars and it is elderly that don’t
want a car, you know that they would rather utilize the tax dollars.

M:     How many people here regularly ride mass transit?

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R:     I have never written a bus in all the years I have lived here.

M:      Okay. What is your perception of the mass transit or maybe it is the people that
currently or how do you feel about it?

R:      The time that you are on the bus making the stops. I don’t even like to drive
behind a bus. I couldn’t imagine being on the bus and making all those stops and having
to be somewhere.

       Actually when I lived in New York and used it a lot, I enjoyed it because I would
read my paper or a book.

       It gave you time to get something done.

        You know, I didn’t have to bother driving.
        Believe it or not the busses do stay on time 80% of the time. They get to where
they are going. You can even go to (inaudible) on a bus.

M:     Has anybody heard anything?

R:     I have a lady that works for me and she in the last six months has started riding
the express bus from Brandon. She loves it. She has figured out on paper how much the
wear and tear on her car. How much the gas?

M:     So how much she has saved?

R:      Yeah and because she works for the city she gets a discount. If you ride the bus,
they give you a discount.

       Most of these people live in the Tampa area.

       She loves the bus.

        If it was an area that I could get the bus without having to go out of my way to get
to the parking lot, I would consider it.

M:     It sounds like it is not that considered.

R:      That’s what I was going to say if I had to work downtown or things like that I live
in Brandon and a bus stop was fairly close by where I didn’t have to get run over to get to
the bus stop, I would get on a bus and go to work and come back on the bus. Sure to save
wear and tear on my vehicle the pulling out of my hair out in the traffic and all that sure.
But what I have to do I don’t work. I have to drive back and forth to Clearwater three or
four days a week and take my mother where she needs to go so that would not do me
much good.

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M:     Okay. How about has anybody heard about any mass transit that they are
thinking about in this area?

R:     Yes.

M:     What have you heard?

R:     I have heard that they want to do that thing that they have in Tallahassee. It’s a
mass rail system.

M:     Mass rail system. Like a monorail?

R:     Something between here and Orlando or something?

       Yeah, I think they wanted to put tracks on I4.

M:     Do you think it is a good idea, bad idea?

R:     I think it is a good idea.

       I don’t think it is.

M:     Does anyone think it is a bad idea?

R:      Yeah. I don’t think it will work. I don’t think they will make any money off of it.
I don’t think that there will be too many people use it unless maybe tourists.

       That’s what would use it.

M:      Okay. Last questions or maybe not the last question. What is important for the
Tampa Bay region to think about when they are designing an area? When they are going
to go ahead and design or make improvements in an area what are some things that they
need to think about?

R:     The traffic that they are creating.

       Whether it is a flood zone.

M:     Flood zone and the traffic that they are creating. What else do they need to
consider when they are designing?

R:     How will it affect the environment?

       Projected growth.



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M:      Anything else? Okay. Last question. Everything we discussed how many people
plan to stay here for a while? How many people plan on leaving?

R:     Leaving Florida or leaving this area?

M:     Leaving this area?

R:     I am already building a house.

M:     Where are you moving?

R:     Down south in Estero.

M:     Why are you moving there?

R:       Basically, I am moving because I see the future where I live at least out here I just
it getting more congested, but on top of that for my kids I kind of want to…I like that
area and I think it would be a good place for them to be raised.

M:     What isn’t…talk to me about an area and a good place?

R:       Just the community that I am going to be moving to I think it is the kind of kids
that I would really would like to surround…I mean who knows the kid next door could be
horrible, but it just seems like that’s an area that I would like to be in. What I would like
to expose my kids to and on top of that for me I am a very outdoors person. The fishing
is real good. I fish a lot. I enjoy fishing. There is a lot of land that is owned out there by
the federal government. It is open for hunting or it is just open for camping and things
like that. So just appealing all the way around for me.

        Sounds like kind of the Gainesville area. That is where I want to go, but I will not
be able to.

M:     Because?

R:     Because of my mother and my husband.

M:      Because of your mom, okay. What about people who are planning of staying any
particular reason why?

R:     It is my home. I have been here since ’59.

       I can’t think of anywhere else that I would rather live.

M:     Okay.
R:     I like Tampa.
M:     So overall you are very happy living here?
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R:     I have a beautiful home and a great bunch of friends. It is home.

       I like the job opportunity, but I lived in Gainesville for the last nine years and
yeah we have wildlife, but I just miss being out on the water. The only Gainesville water
you get it is either the springs or some little lake.

       I like it up there. I like the National Forest. That is what attracts me to it.

       I grew up in Seminole area just a couple blocks from the beach and when I moved
back here it just felt like satisfying. Like I’m back.

M:       If everything could take their nametag attach it with their piece of paper that they
brought in and paper clip it and you could just leave it on the table or you can hand it to
me on you way out. I really appreciate all the time you have taken here. I know that the
Tampa Bay appreciates all the time and all of your comments. They want to talk to
people like to get your comments. They want to talk to the people and here we got it and
this is an important part so that they can improve your area and your neighbors of where
you live.

R:     The one thing that I didn’t mention is the ability to…if you wanted to go to a
theme park you could go that day. That is one good thing about…that we didn’t mention.

M:       Someone did mention that we were just a couple of hours away. So theme park
that is a good point.

R:     We are all going to take the bus.

       Take the train up to Disney.

        You used to go for free, but they didn’t have all the stuff that they have now
either. Now I couldn’t afford to go there.

M:     Thank your very much. You have well deserved and earned your money.




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Focus Groups Worksheet Data


What do you like most about living in the Tampa Bay Area:
A. Please write the top 2 or 3 reasons that you like the most about living in this area. Circle the
most important reason then answer question B.
1.
     Rural1        convenient
     Rural3        Convenience
     Rural7        Convenience of city and suburb life
     Urban6        Can travel within 2-3 hours to any activity desired
     Rural2        Weather
     Rural5        Warm weather
     Suburban4     Warm
     Urban1        Weather
     Urban5        Weather
     Urban8        Weather
     Urban2        Wildlife
     Urban9        Beaches
     Rural6        Enjoying the outdoors - beach, water and nature
     Rural9        Climate
     Rural4        Opportunity
     Urban3        Job opportunity
     Urban7        Job opportunity
     Rural8        Business opportunities
     Suburban1     Affordable
     Suburban2     Many family activities
     Suburban3     Family
     Suburban6     Family lives here
     Suburban8     Close to family
     Suburban5     Easy living - Less stress than major metro areas
     Suburban7     Hometown - "Quaint feeling" - familiarity
     Urban4        Community events

2.
     Rural2        Recreation
     Rural9        Recreation
     Rural8        Variety of entertainment and recreation
     Suburban1     Activity
     Suburban4     Outdoor Activities
     Rural5        Water activities

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     Rural4      Sun
     Rural7      The weather
     Urban3      Weather
     Suburban3   Beach
     Suburban6   Beaches
     Urban4      Beach
     Urban7      Access to the water
     Rural6      Close to Disney
     Suburban2   Close to everything
     Urban1      Job opportunities
     Rural1      opportunities
     Rural3      Opportunities
     Suburban5   Affordable - housing, COLA, no income tax
     Suburban7   Lots of opportunity for entertainment for all ages
     Suburban8   Easy Lifestyle - the weather, traffic
     Urban2      My home and land
     Urban6      Community Events
     Urban8      No state income tax
     Urban9      Food

3.
     Rural6      Weather - no snow
     Suburban5   Weather - overall
     Urban6      Weather
     Urban9      Weather
     Rural1      recreation
     Rural3      Recreation
     Suburban4   Entertainment
     Suburban6   Entertainment
     Suburban8   Major sports teams
     Urban7      Sports
     Rural4      Convenience
     Suburban7   Geography - easy access to navigate through town
     Urban2      Most stores are fairly close by
                 Being able to go to Theme parks at the spur of the
     Urban4      moment
     Rural2      Opportunities
     Rural7      Home ownership at an inexpensive price
     Suburban3   Affordable
     Rural8      Quality of community
     Suburban1   Easy access to the beach
     Urban3      Family
     Urban8      Access to water activities

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         B. Why is that the most important to you? In other words, how does this specifically
         benefit your life?
                Convenient - having shopping centers, hospitals, libraries, restaurants etc near me is
                very rewarding and non-stressful. I can relax and feel a sense of accomplishment
Rural1          both personal and professional in my life. I feel successful.
                Convenience - everything is close - work, downtown, restaurants, the airport, cruise
                terminals, Orlando (Disney) and beaches. It makes life easier. If we want to go on a
                cruise, the terminal is 20 minutes a way, the airport is close for traveling and I can
                take my daughter to Disney for the day. I feel spontaneous - do whatever I want or
Rural3          need to do and it won't take that long to get there
                I like having the convenience of a city atmosphere because of the accessibility of
                shops, entertainment etc. I like my semi suburb life because it is a little more laid
                back and close to work and school. This makes me feel comfortable and enjoying
Rural7          life.
                The weather is the most important because I like being able to do outdoor activities
                all year round. When I get cooped up for too long, I get frustrated and fatter. I feel
                healthy and I am able to do more. I feel more competitive and lively for family
Rural2          activities
                Warm weather, all work and no play is not good for your health. It makes me feel
Rural5          relaxed.
Suburban4       Warm weather, stops my back pain. I won't have pain, I will feel healthy.
                The climate relieves stress (physically) thus increasing my productivity in all areas
                of my life. My productivity influences my life directly by increasing my finances
                which provides me with a sense of well being emotionally and physically. It makes
Rural9          me have a sense of accomplishment.
                Weather is very important to me because I like outdoors - no heavy coats. I feel
Urban1          very comfortable with the weather here.
                The excellent weather gives me the opportunity to be active outside and enjoy
                outdoor opportunities on a regular basis. For me, it's great stress relief, eases the
Urban5          mind and great physical exercise. It gives me a feeling of calmness and ease
                Weather - less stress about snow and freezing cold. Can do things outside like BBQ
                in Jan and Feb. Don't have to worry about shoveling snow. Give me more energy
Urban8          and that makes me feel relaxation, calmer and more peaceful
                Beaches - being retired because the beaches are beautiful and accessible. When I am
Urban9          at the beach, it's like I'm disconnected from my troubles. Feel like I am at ease.
                Opportunity - I am self-employed and the growth and potential to do anything you
                want is there. I have a family to provide for and the security of lots of growth keeps
Rural4          you feeling that progress with continue to grow. Gives me peace, security and hope
                Business opportunities. I own 2 completely different businesses; my drive and
                determination are my only limitations to success. I am not a good employee -- I
Rural8          need to do it my way. This gives me a sense of satisfaction and security.
                Job opportunity - make 3x more money. Very emotional trying to make ends meet.
Urban3          Relief knowing I can support myself if needed
                Job opportunity - moving to the area increased my salary by $10,000 a year. Also,
                working conditions in school are much better. I am making more now that I have a
Urban7          degree (went back to school at 35). Feel accomplished
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            Many family activities. Spend a lot of time with my son. Family is everything to
Suburban2   me. I feel loved
            Three generations of family live in Florida. Nice to be close to them from town to
Suburban3   town. No stress, gives me peace of mind
            Easy living. Less stress and less hectic life. I am more satisfied, more centered and
Suburban5   balanced. Gives me a feeling of contentment
            Family lives here so I don't have to travel to be with my family and get to spend a
            lot of time with them. Family is of high importance - I am very close to my family.
Suburban6   I feel secure and supportive
            Close to family. Makes my life easier because they are near by. Family is important
Suburban8   - with them more
Suburban7   Hometown feeling - familiar. Feel there is a heritage. It makes me feel comfortable.
            Great place for recreation - bring my son and relax. My life is busy and stressful.
            When I am by the water, I am able to relax and unwind. I need this time! I feel
Rural6      rejuvenation. Feel like I can go back into the grind of life refreshed.
            Community events. You get to meet different types of people, relax and listen to
            music and eat in your lounge chair. This makes me feel good about giving back to
            the community and its quality time with my husband. It gives me a sense of
Urban4      calmness and is rewarding at the same time.
            Can travel within 2-3 hours. We like to travel on the weekend. We just head in a
            chosen direction. Florida has many wonderful areas that most people don't know
            about - beautiful woodlands, water, parks, etc...It is very important to be involved in
            your community because it is only as good as you can make it (By traveling I get to
Urban6      know the community).
            Affordable - if you could afford to live in an area you enjoy, it’s beneficial in many
            ways. If you're not caught up in insignificant details that make you happy; you tend
Suburban1   to be mush more relaxed and comfortable. I feel security.
            Wildlife. Makes me happy watching and photographing wildlife. Gives my life
            more meaning. It makes me happy and I learn by trying to find out about the
Urban2      animals

            C. And, looking at what you just wrote in B, why is that important to you? What
            makes this relevant to you, personally or emotionally?
            Relieves stress… Increasing my productivity in all areas of my life. My productivity
Rural9      influences my life directly by increasing my finances

                     D. And, looking at what you just wrote in C, when you have this in your
                     life, how does it make you feel? In other words, it gives you a sense or
                     feeling of….?

            This provides me with a sense of well being emotionally and physically It makes
Rural9      me have a sense of accomplishment




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Reasons you don’t like living in the Tampa Bay Area:

A. Please write the top 2 or 3 reasons you don’t like living in the area.   Circle the most
important reason then answer question B.
1.
 Rural8           Traffic/Congestion
 Suburban1        Traffic
 Suburban2        Traffic
 Rural6           Traffic - heavy and lack of law enforcement
 Urban1           Traffic/road repair
 Urban2           Too much traffic and not enough roads
 Urban4           Traffic
 Rural3           Insurance rates
 Rural5           Insurance costs
 Urban8           Homeowners insurance
 Urban9           Homeowners Insurance
 Suburban3        Home owners insurance and taxes
 Suburban4        Homeowners insurance
 Urban3           Homeowners insurance
 Rural4           Crime
 Suburban5        Crime
 Suburban6        Crime/Violence
 Suburban7        Crime
 Rural1           Shrinking ecosystem
                  Salaries are lower in some venues versus some other cities in Florida and other
 Rural2           States
 Urban7           Prices of homes
 Rural7           Overcrowded and ill-equipped schools
 Rural9           Transient population
 Suburban8        Government does not put money towards education
 Urban5           Too much growth
 Urban6           Nothing

2.
 Rural1           Traffic
 Rural3           Traffic
 Rural4           Traffic
 Rural7           Traffic
 Urban7           Traffic
 Suburban2        Crime
 Suburban3        Crime
 Suburban4        Property taxes
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Suburban7         Rising property taxes
Urban1            Taxes
Urban5            Taxes
Urban8            Higher real estate taxes
Urban9            Taxes
Suburban5         Mass transit
Suburban6         Mass transportation
Rural8            Heat/Humidity of summer
Rural5            Reckless drivers
Rural6            People are very materialistic- can be unfriendly
Rural2            Air quality
Suburban1         Class groups (neighborhoods)
Suburban8         Lack of culture and education among residents
Urban4            Bradenton - not much to do
Urban2            Too much construction
Urban3            Too much growth

3.
 Rural7           High cost of home versus home value
 Suburban5        Housing costs are increasing
 Urban5           Prices of homes
 Rural1           Crime
 Rural3           Crime
 Rural4           Air Quality
 Rural5           Bugs, insects
 Rural8           Travel distance to other parts of the U.S.
 Suburban1        Education emphasis (lack of)
 Suburban3        Education poor
 Suburban2        Crowded
 Suburban4        No mass transit
 Suburban6        Taxes/Home Insurance
 Suburban8        Heat
 Urban2           Not enough hospitals
 Urban4           Gas prices
 Urban8           Lack of smaller restaurants - all big chains
 Urban9           Roads

      B. Why is that important to you personally? In other words, how does this specifically
             benefit your life?
                 C. And, looking at what you just wrote in B, why is that important to you? What
                 makes this relevant to you, personally or emotionally?


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                      D. And, looking at what you just wrote in C, when you have this in your
                      life, how does it make you feel? In other words, it gives you a sense or
                      feeling of….?


            Insurance rates - the increase in these rates is making it difficult to stay in Florida. It is
            affecting the housing market. This is decreasing the value in my home (Seems that
            everything is decreasing except for Taxes and insurance rates). This gives me a feeling of
            uneasiness. I worry about how much more they will increase and how long I can afford to
Rural3      live here.
            Insurance costs are very expensive and drains the budget. It affects me financially and makes
Rural5      me upset
            Homeowners insurance and property taxes. Can't keep home affordable on my budget.
Suburban3   Causes me stress
            Home insurance may prevent me from buying a house. I want a house. Feel like I am left out
Suburban4   of the market - feel shorted and mad at the insurance company
            Homeowners insurance - it's making things very hard financially. It's very wrong we have to
Urban3      get penalized for the weather. Anger
            Homeowners insurance - with the rising costs, it increases mortgage payments and at some
            point, maybe too high for me to stay. Can cause stress and worry about some that that affects
Urban8      me but can't control. Helplessness
            Homeowners Insurance. If you are on a fixed income, it could possibly cause you to lose
Urban9      your home. At my age it is hard to start over. I feel like a failure!
            The traffic - Feel like I always have to be on guard. I can't ever totally relax -- makes me feel
Rural4      stressful
            Traffic- takes so long to get anywhere. Accidents everywhere. I sometimes feel unsafe on the
Rural6      road; have to be defensive all the time. If makes me feel unsure of the safety of my family.
            Traffic/Congestion. I hate being late. Driving can be very stressful for me and those riding
            with me. I would enjoy driving more. I'm not in control. I may be late because of the traffic
Rural8      etc.
            Traffic - drive an hour to and from work. (2 hours a day can become almost 3.5 with traffic)
Suburban1   Makes my day longer and more exhausting. I get a feeling of stress
            Traffic- too much time to and from anywhere. Use up more gas and the prices are high.
Suburban2   Makes me feel poor
            Traffic - it sometimes is hard to estimate how long it will take me to get somewhere. When I
Urban1      feel rushed in traffic, it makes me feel stress
            Too much traffic and not enough roads - I drive a lot, traffic is a headache from Brandon to
            Clearwater. Sometimes I can see why people have rage. I get very frustrated and stressed
Urban2      because of the drivers and roads
            I have to travel to St. Pete or Clearwater which is more time in traffic and uses more gas. It is
Urban4      aggravating and makes me feel annoyed.
            Crime, don't feel safe, secure and more at ease. No feeling of overall well being or calm,
Suburban5   content or safe.




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              Crime/Violence. I have an 18 month old and worries me that it is getting worse as this area
              grows. My child will be going to school in a couple of years and I don't feel safe. Insecure
Suburban6     about what will happen as we continue to grow.
              Crime - sense of insecurity in certain areas. Tend to stay on my side of town so that I can out
Suburban7     at anytime with out worry. I get a feeling of security.
              Overcrowded and ill-equipped schools - not enough of them. My child is in one of those
              schools and he is important to me. If it doesn't change, I may have to put him in a private
Rural7        school (which costs me money)
              Government does not put money towards education- I have two kids headed for public
              school. I pay high property taxes, yet education is poor. Education is very important to me
Suburban8     because you are equipped to support oneself in life.
              Transient population. Overcrowding in the winter. Therefore I have less access to public
Rural9        areas. This gives me a feeling of being deprived.
              Too much growth - the fast pace growth has increased traffic issues, caused the increase of
              real estate/land which limits the states ability to squire public funds for public use. I want my
              son and daughter to have the same outdoor opportunities I had as a child and not to have the
Urban5        whole state as a concrete jungle
              I don't not like living here -- if I did not, I would move. Traffic is no worse than anywhere
              else. Taxes are not as high as in New York and we can predict hurricanes unlike Earthquakes.
Urban6        You have to be happy where you live.
              Prices of homes - I can not afford the home I want. Renting makes you feel incomplete. My
Urban7        own home would complete my life



Percent of Positive/Negative Aspects of Living in the Tampa Bay Area

Thinking about both the positive and negative reasons about living in the Tampa Bay Area, what
percentage of things would you classify as positive? How about negative?

                     % Positive             % Negative
Urban6                  90                     10
Rural1                  80                     20
Rural2                  80                     20
Rural5                  80                     20
Suburban4               80                     20
Suburban5               80                     20
Urban1                  80                     20
Rural3                  75                     25
Rural7                  75                     25
Rural8                  75                     25
Suburban7               75                     25
Urban7                  75                     25
Urban8                  75                     25
Rural9                  70                     30
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 Suburban3                70                    30
 Suburban6                70                    30
 Urban9                   70                    30
 Urban5                   65                    35
 Rural4                   60                    40
 Rural6                   60                    40
 Suburban1                60                    40
 Suburban2                60                    40
 Suburban8                60                    40
 Urban4                   60                    40
 Urban3                   40                    60
 Urban2                   35                    65



Things I like Most About My Neighborhood

A. Please write the top 2 or 3 reasons you like about your neighborhood.   Circle the most
important reason then answer question B.
1.
 Rural6       Convenience of location
 Suburban2    Close to everything
 Suburban3    Convenient to work
 Urban1       Close to the interstate
 Urban2       Closer to shopping
 Urban3       Convenience
 Urban4       Convenient
 Urban9       Convenience to everything
 Rural1       Caring neighbors
 Suburban6    Friendly neighbors
 Urban5       Neighbors
 Rural2       Well maintained neighborhood
 Rural8       Clean/Well maintained neighborhood
 Urban8       Small town feeling
 Rural3       Safe
 Suburban4    Safe
 Suburban7    Safety
 Suburban5    Overall, relatively safe "hometown" city
 Rural5       Quiet neighborhood
 Suburban1    Quiet
 Urban7       Quiet
 Rural4       Size of lots
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Rural7       Size of lot and what I paid for it
Rural9       Accessibility
Suburban8    Variety of ages in my neighborhood
Urban6       Suburban - moved from crowded South Florida

2.
 Rural4      Convenience to stores and roads
 Urban8      Convenient
 Rural6      Close to the beach
 Rural7      Close to work and school
 Urban7      Close to work
 Suburban2   Close to park
 Urban2      Close to interstate
 Suburban3   Friendly
 Suburban4   Good neighbors
 Urban4      Neighbors
 Urban6      Good neighbors
 Urban1      Sense of community
 Rural1      Safe neighborhood
 Rural8      Safe
 Rural5      low crime
 Rural2      Schools
 Rural3      Quiet
 Rural9      Historically significant area
 Suburban1   Cleanliness
 Urban5      Small town
 Suburban5   Offers a lot of varied entertainment options
 Suburban6   Cultural mixture.
 Suburban7   Familiarity
 Suburban8   Established trees / green spaces
 Urban9      Well established

3.
 Suburban1   Convenient to interstate
 Suburban7   Convenient to shopping / Work too!
 Urban5      Convenient to places
 Suburban6   Within walking distance to Wal-Mart
 Suburban8   Location, 2 blocks from the bay
 Urban6      Close to shopping and restaurants - easy to interstates
 Urban7      Close to stores, restaurants, movies, bowling
 Rural7      Accessibility
 Rural4      School district
 Rural8      Good schools

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Rural5         good neighbors
Urban2         Wonderful neighbors
Rural1         Diversity in ages
Rural2         Safe
Rural3         Brand New
Rural6         Less expensive than Pinellas
Suburban4      Nice looking neighborhood
Suburban5      The weather
Urban1         Reminds me of a small time
Urban8         Walkways, bike paths, lakes and nature
Urban9         County responses to electric, fire and water

         B. Why is that important to you personally? In other words, how does this specifically
            benefit your life?
                C. And, looking at what you just wrote in B, why is that important to you? What
                makes this relevant to you, personally or emotionally?
                         D. And, looking at what you just wrote in C, when you have this in your
                         life, how does it make you feel? In other words, it gives you a sense or
                         feeling of….?

               Convenience of location - it is very easy to get to the drug store, grocery store etc
               at any time of the day or night. I can get there quickly. I can feel I have control
Rural6         because I can choose where I want to go
Suburban2      Close to everything - I can make short trips. I'll be less stressed. Feel at ease
               Convenient to work - less driving time. Less stress and more hours in the day for
Suburban3      other activities. Content
               Accessibility - ease of shopping, I do not need to drive very far. This
               convenience reduces stress both physically and emotionally. Makes me feel
Rural9         relaxed.
               Close to the interstate so it is easy to get to where I am going. Less stress. Makes
               me feel good when I plan the time and I need to get somewhere and I make it on
Urban1         time
               Closer to shopping. I do enough traveling, so having stores close by helps me out
Urban2         a lot. Feel good about it
               Convenient - time saver, doesn't stress me out, feeling of calmness. Also:
               Neighbors, being able to chit chat with my neighbors, making new friendly.
Urban4         Feeling of Trust
               Close to things. Takes approximately 25 minutes to get to downtown. Not
Urban6         crowded. More peaceful
               Convenience is paramount in my life, especially for illness -- I save time and I
Urban9         this makes me feel safe
               Caring neighbors. It helps with security and a sense of community. Safety and
Rural1         reliability and consistency. Positive growth.
Suburban6      Friendly neighbors - you see these people everyday. It is important to get along
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              well with others and I know my neighbors are watching over my home. This
              gives me a sense of security.
              Good neighbors, very dependable. We have a family like bond. We all look out
 Urban5       for one another. Comfort to know there are people there when you need them
              Well maintained neighborhood. It makes me feel people care for their homes and
              their neighbors. It affects my investment. It makes me feel my home is worth
 Rural2       more and that I'm providing for my family. I feel successful.
              Clean/Well maintained neighborhood. Neighbors take care of their property.
              Keeps values up, shows character. I don't want to feel uncomfortable when
 Rural8       family/friends visit. I can relax in my home, play with daughter etc.
              Safe neighborhood. I don't have to worry and stress about my daughter playing
              outside, keeping my door locked all the time is not necessary. This is important to
              me because I feel safe and secure give you peace of mind and stress free. Gives
 Rural3       me a feeling of peace.
              Safe- neighbors look after each other and homes. Don't have to worry. Reduced
 Suburban4    stress. Feel secure
              Overall, relatively safe "hometown" city - knowing the safe areas, avoiding the
              higher crime areas. Can go places - wide selection to go and see. Gives me a
 Suburban5    feeling of content
              Safety, I can go as I please without too much worry. I feel comfortable living on
 Suburban7    my own. gives me a sense of freedom
              Size of lots - Room to stretch out, not in everyone's business. I like the privacy
 Rural4       when I get home. Makes me feel peace, security and serenity
              Size of lot and what I paid for it. This benefits my life if I ever want to resell it (It
              is worth much more now). I feel I've made a good investment and that makes me
 Rural7       feel satisfied.
              Quiet neighborhood is relaxing and peaceful. I have low stress that makes me feel
 Rural5       calm and happy and relaxed
              Quiet - I like that most people have careers, not so much loud music and need to
              unwind when I get home and get to bed early. I will be able to relax and get a
 Suburban1    good nights sleep. I feel calm and relaxed.
              Quiet. When I get home, I want to relax peacefully. I am a school teacher and I
 Urban7       need to have peace. I feel a sense of peace
              Variety of ages in my neighborhood. Nice to have relationships with both young
              and old. It is important to learn from the old while I am young with young kids. It
 Suburban8    gives me a sense of well-being
              Family means the world to me. Mother elderly and it is very convenient when
 Urban3       stores are close to me.
              Small town feeling gives me a calming effect - nice neighbor ts, enjoy walking
 Urban8       around the lake. Makes me feel good - makes me feel at home.



Things I like Least About My Neighborhood

A. Please write the top 2 or 3 reasons you don’t like about your neighborhood.        Circle the most
important reason then answer question B.
1.
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Rural2       Renters
Rural3       Renters
Urban5       Rentals
Urban3       Most houses are rentals now
Rural4       Traffic and roads
Urban7       Traffic
Urban9       Traffic
Suburban5    Crime
Suburban6    Crime
Rural1       No control as to who moves in
Rural5       Lack of a beach nearby
Rural8       No trees
Rural6       Not maintaining or keeping up of older areas
Rural7       Selling versus buying home
Rural9       Losing access to public areas such as camping and fishing
Suburban1    Far from job
Suburban4    Too far from work
Suburban2    Went from majority to minority
Suburban3    Alley's in the back of houses
Suburban7    No sidewalks
Suburban8    McMansions that are less affordable - property taxes increasing
Urban1       Dogs loose in my neighborhood
Urban2       Was rural and now it is not (13 years ago)
Urban8       Too much growth
Urban4       The apartment complex next to me
Urban6       Happy in my neighborhood of Brandon

2.
 Rural2      Value of homes is increasing and so are the taxes
 Suburban7   Pricey homes
 Suburban4   Price of homes
 Suburban3   Taxes
 Rural4      Schools are over crowded
 Rural7      Schools are overcrowded/Ill equipped
 Urban9      School overcrowding
 Rural1      Lax in association rules
 Rural3      Small lots
 Urban1      Houses are too close
 Urban7      Over crowding
 Rural5      Loudmouth New Yorkers
 Suburban6   Visitors
 Rural6      Renters - not held accountable for upkeep
 Rural8      Similar home styles
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Rural9          Influx of illegal aliens
Suburban1       Lack of diversity
Suburban2       Crowded
Suburban5       Mass transit
Suburban8       No sidewalks
Urban2          The apartments across the street
Urban8          Long waits at restaurants

3.
 Rural3         Home owners association is not enforcing
 Rural8         Home owners association
 Rural7         Renters are not accountable for their actions
 Rural9         Transient populations (Renters)
 Rural4         Growth management
 Suburban5      Continued unbridled growth without sufficient infrastructure (Water etc.)
 Rural1         Near traffic
 Rural5         Jobs are not plentiful - travel out of the area for work
 Suburban1      Neighbors not social
 Suburban3      Inconvenient to shopping
 Suburban4      Mass transit
 Suburban6      Taxes/Insurance
 Suburban7      Big businesses and retail are squeezing out the smaller ones
 Suburban8      Big biz talking over small biz
 Urban2         Living between 2 train tracks

         B. Why is that important to you personally? In other words, how does this specifically
         benefit your life?
                 C. And, looking at what you just wrote in B, why is that important to you? What
                 makes this relevant to you, personally or emotionally?
                          D. And, looking at what you just wrote in C, when you have this in your
                          life, how does it make you feel? In other words, it gives you a sense or
                          feeling of….?
               No control as to who moves in. Some people lack pride in ownership. (Doesn't) keep a
Rural1         sense of community alive. I (don't) feel as if I belong
               Renters- most of the time they don't take care of their home. I get frustrated because people
               who have investments do take care of their homes and the renter is just making money. I
Rural2         don't feel my neighborhood is a better place to live
               The renters are bringing down the neighborhood. They do not take care of their yards; trash
               everyone "Riff-Raff". IT makes me upset that the homeowners are trying to keep their
               neighborhood nice and the renters have nothing vested, so they don't care. It gives me a
Rural3         feeling of anger and frustration.
               Most houses are rentals now. You can't get to know anybody because they move in and out.
Urban3         It is important because my grandsons live with me and I can't keep up with people. It's
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            scary
            The apartment complex next to me. Keeps me awake and that is frustrating because they
Urban4      don't respect their neighbors. I feel angry and annoyed
            Rentals next door, bad tenants and absent landlord. It frustrates me, makes me mad if they
Urban5      wake me up in the middle of the night. Anger, Frustration, disappointment
            Traffic and roads - it takes too much time to get home. I feel it is a waste of time and gives
Rural4      me stress. I feel anxious
            Traffic - I have two dogs and two cats. I am scared that they might get hit by car. My
Urban7      animals are like family. I feel unsafe.
            Drive time to doctors and hospital - this important because my wife is ill and I need to get
Urban9      there and this makes me feel insecure
            Lack of a beach. (Doesn't) get me away from the house and the world. (Won't) be
Rural5      relaxing. Don't feel calm or relaxed.
            Not maintaining or keeping up of older areas. It brings down the value of house, attracts
            lower income people, and it is not a safe family environment. I want to raise my son in a
            nice, average, safe neighborhood. It makes me angry that the area seems to be only
Rural6      concerned with everything being new and don't care about fixing up what already exists.
            Selling my home...I feel a little unstable because I want to make the best decision for my
Rural7      family -- comfort aspect
            I have a well wooded neighborhood. It's what I grew up in. I feel comfortable and want my
Rural8      child to be able to play and enjoy.
            Losing access to public areas such as camping and fishing. Deprived of recreation. This
Rural9      makes me angry
            Far from job. It cause great stress living an hour from my job. Traffic can make the
Suburban1   situation 10x more stressful. I feel distressed and uncomfortable.
            Too far from work - One hour to work and back. Increase in gas costs and the stress of
Suburban4   dealing with traffic
            Went from majority to minority - don't speak Spanish. Don't understand the language and
Suburban2   that makes me feel uneasy
            Alleys in the back of houses - there is trash, crime and drugs. I don't feel safe, I feel really
Suburban3   concerned
            Crime - city administration doesn't seem to rank community policing higher. Percent of
            cops to resident ratio isn’t high enough. If this happens, crime will decrease and quality of
Suburban5   life will increase. I do not feel safe
            Crime - concerned for my child. My son's safety is important. I am concerned about the
Suburban6   future.
            No sidewalks. I have always wanted one where I lived for riding and walking bikes (and I
            can't do that now). Gives neighborhoods a sense of structure and I feel secluded / different
Suburban7   from other neighborhoods that have one.
            Property taxes going up, making me "house poor". It makes the family stressing, concern
Suburban8   over needing to relocate. Gives me a feeling of being frustrated and nervousness
            Dogs loose in my neighborhood. I don't want a dog chasing me. I would like to feel free to
            go in my yard without worry about dogs. I feel like I have a dog when I have to clean up
Urban1      after a dog.
            Losing the ruralness of our area. Now the trees and horses that used to be there are gone. I
Urban2      feel stressed out when I look at that. Very sad to see all the building going on in our area.
Urban6      Nothing
            Too much growth. Concerned with the excessive growth could have an affect on house
Urban8      values. If I wanted to sell could be a problem. Feeling of uncertainty
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Percent of Positive/Negative Aspects of Living in the Tampa Bay Area

Thinking about both the positive and negative reasons about living in the Tampa Bay Area, what
percentage of things would you classify as positive? How about negative?

               % Positive      % Negative
 Urban6           95               5
 Urban8           95               5
 Rural2           90              10
 Rural8           90              10
 Suburban4        90              10
 Suburban8        90              10
 Rural1           85              15
 Urban7           85              15
 Rural7           80              20
 Suburban5        80              20
 Suburban7        80              20
 Urban5           80              20
 Rural4           75              25
 Rural9           70              30
 Suburban3        70              30
 Suburban6        70              30
 Rural5           60              40
 Urban3           60              40
 Urban9           60              40
 Rural3           50              50
 Suburban1        50              50
 Urban1           50              50
 Urban2           50              50
 Urban4           50              50
 Suburban2        30              70
 Rural6           20              80



Population

As you may or may not know, this region is one of the fastest growing in the nation. In fact, the
population in this region is expected to increase by as much as another 4 million people by 2050–
that’s double the current number of people. Now, understanding that this is a fact of life in the
Tampa Bay area, I would like you to think about your life 5-10 years in the future.


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Based on what you just heard, do you see your quality of life in the Tampa Bay area increasing,
decreasing or neither

               Pre-Group Quality        Quality of Life
                 of Life Rating         in the Future
                                                                   Before the groups began,
 Urban6                10                   Neither                focus group participants were
 Rural5                 9                Decreasing                asked to rate their current
 Rural9                 9                Decreasing                quality of life in the Tampa Bay
                                                                   area using a 1 to 10 scale
 Suburban3              9                   Neither
                                                                   where 1 means not at all
 Suburban6              9                Decreasing                satisfied and 10 means
 Suburban7              9                 Increasing               completely satisfied.
 Rural1                 8                 Increasing
 Rural3                 8                 Increasing
 Rural4                 8                Decreasing
 Rural6                 8                Decreasing
 Rural7                 8                Decreasing
 Rural8                 8                 Increasing
 Suburban1              8                 Increasing
 Suburban2              8                   Neither
 Suburban4              8                Decreasing
 Suburban5              8                   Neither
 Urban1                 8                 Increasing
 Urban7                 8                 Increasing
 Urban8                 8                   Neither
 Urban9                 8                   Neither
 Rural2                 7                   Neither
 Suburban8              7                 Decreasing
 Urban2                 7                 Decreasing
 Urban3                 7                  Neither
 Urban5                 7                 Decreasing
 Urban4                 6                 Increasing


Priorities of Tampa Bay Area Growth


A. Please write the top 2 or 3 most important priorities to ensure the growth is done the right way.
Circle the most important reason then answer question B.
1.
 Rural2        Model successful city growth plans
 Rural3        Manage home growth
 Rural4        Growth management
 Rural5        Long term growth plans
 Urban8        Plan for the growth
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Suburban5    Meaningful growth management - with teeth
Rural8       Growth coordination between agencies
Rural9       Better communication between agencies
Rural1       Be proactive, not reactive
Suburban1    Proactive - plan ahead
Suburban2    Schools
Suburban3    More money for education
Suburban4    Infrastructure - Can support the growth
Suburban7    Infrastructure
Suburban8    City infrastructure - water, roads, pollution
Suburban6    Traffic / Road Restructure
Urban2       The developers should be charged a lot more and pay for more new roads
Urban9       Public Officials salaries need to be relooked at
Urban1       Talk to the people
Urban3       Planning - includes the people
Rural6       Improve police departments - need more officers, make sure everything is legal
Rural7       Involved in neighborhood and communities
Urban4       Reduce the amount of illegal immigrants
Urban5       Impact fees on first home in Florida
Urban6       Impact fees for all people moving to Florida
Urban7       Impact fee for new Fla. homeowners - for roads, schools, hospitals etc.

2.
 Rural1      Better communication between public and private entities
 Rural6      Better communication among agencies
 Rural2      Plan for school growth
 Rural8      School development
 Suburban1   Education money
 Rural4      Better educated and equipped management
 Rural5      Look at other successful municipalities and how they made it work
 Suburban8   Look at type of growth - customer service
 Urban1      Plan communities
 Urban6      Community as a whole
 Urban7      Plan to build new communities
 Rural7      One management facility
 Suburban2   Roads
 Suburban4   roads
 Suburban3   Environment - recycle
 Suburban5   Urban infill - establish urban development boundaries
 Suburban6   Crime
 Suburban7   Environment
 Urban2      Charge new residents moving from other states (Impact fees)
 Urban8      Raise impact fees
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Urban4          More jobs
Urban5          Money allocation is planned
Urban9          Eminent Domain

3.
 Rural1         Use retired resources for better protection
 Rural2         Collaboration of government agencies
 Rural4         Pro-active instead of reactive
 Rural6         Accountability with people in high positions
 Rural8         Neighborhood groups
 Suburban1      Traffic- mass transit
 Suburban3      Recycle water
 Suburban5      Real mass transit i.e. frequent, pervasive
 Suburban6      Overcrowding school
 Suburban7      Traffic congestion
 Suburban8      Housing - high end real estate vs. affordable
 Urban4         Make it more of a community
 Urban8         County mayor
 Urban9         Impact fee for newcomers

         B. Why is that important to you personally? In other words, how does this specifically
         benefit your life?
                 C. And, looking at what you just wrote in B, why is that important to you? What
                 makes this relevant to you, personally or emotionally?
                          D. And, looking at what you just wrote in C, when you have this in your
                          life, how does it make you feel? In other words, it gives you a sense or
                          feeling of….?
                Be proactive, not reactive. I have a say and an action on what happens in my
                neighborhood and immediate community. Cannot let others take the full brunt and
Rural1          responsibility for my safe keeping I feel like a contributor
                Proactive - each of the many issues link themselves to one another. If an area is
                developed with overcrowding into plan - schools and roads built accordingly there
                will be less to fix. I'm a teacher - demographics of the areas matters. Overcrowding
                of schools affect me. More money into education will prevent crime. It affects me
Suburban1       professionally and personally. I feel bothersome
                Model successful city growth plans. If the city is organized, my life is easier. If my
                life is easier, I can accomplish more and have more opportunities. I have a better
Rural2          quality of life and feel successful.
                Manage home growth. If they continue to build all these new homes when there are
                plenty already empty, it decreases the land, nature and home value. If there is no
                more land, it makes me worried and scared on how this will affect my life in 5-10
Rural3          years.
Rural4          Growth management - decisions are done with more thought. Progress is quicker;

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            this makes me feel pride in the area.
            Long term growth plans. Plans are always needed for complicated problems.
Rural5      Reduces the helter-skelter sporadic growth. More organized neighborhood
            Growth coordination between agencies. Agencies that license and manage
            development must work together. It's detrimental to the society as a whole to have
Rural8      out of control growth. I would be more involved in my community development.
            Meaningful growth management - with teeth Unbridled growth will decrease our
            overall quality of life. Pass Florida Hometown Democracy Amendment in 2008.
            Can't trust legislative to do the right thing. Need campaign finance reform to take
            development from politicians. Truly responsive and responsible elected reps will
Suburban5   hopefully mirror the public's concern then I would feel content
            Better communication between agencies. The growth issues would be addressed
            instead of falling through the cracks. There would be more accessibility to public
Rural9      areas and less congestion. I would feel less stress
            Improve police departments - I see too much crime, too many accidents because of
            police looking the other direction. Need to be more consistent. This would make the
Rural6      area and roads safer for all of us. I would feel safe.
            Involved in neighborhood and communities- the more involved you become, the
            more your voice will be heard. You will start to see other good things occur. My
Rural7      family and community are important to me because I live there. I feel hopeful.
Suburban2   Schools - need a good education so that people can find a better job
            More money for education. Every child should have a good education. (Won't) feel
Suburban3   frustration. It's for the future of my grandchildren
            Infrastructure - Can support the growth - where are they going to live? How is this
Suburban4   going to affect the area prices, crime, and population. May force me to leave
            Infrastructure - to set a plan in place before growth or building occurs. Don't want
            to get too big too quickly without a plan. Squeezing the area, will ultimately hurt
Suburban7   the area. I feel concerned, not sure how it will affect me specifically.
            City infrastructure - water, roads, pollution. It affects my health and quality of life.
Suburban8   Well being and sense of security
            Traffic - becoming congested and if it continues to grow, it will be just like Miami.
            I'll spend more time and the road and this will add more stress. I feel I have wasted
Suburban6   time that could have been spent with my family
            Talk to the people before things are done -- mail and surveys. I can plan better
            (have a mind set), know it's coming. Feeling like I have some control over it. A
Urban1      part of it. Not just dump on me.
            The developers should be charged a lot more and pay for more new roads or else
            you won't be able to go anywhere. Development and growth is happening to rapidly
Urban2      to make it harder to go anywhere. Too much growth makes me feel sad.
            Public Officials salaries need to be relooked at because they earn too much and are
Urban9      connected to politics. Needs to be fairer. I would feel a sense of equality
Urban3      Planning - helps the welfare of the community. I won't feel left out
            Reduce the amount of illegal immigrants. They are cutting into our Social Security.
            They are getting into easy and this is adding to our population. It makes me feel
Urban4      angry
            Impact fees on first home in Florida- people who have lived in Florida are not
            picking up the infrastructure taxes for those that are new. It would make me feel
            better to know that financially the state could support the growth without having to
Urban5      raise taxes. It would give me a sense of comfort for the future.
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              Ned to tax those coming to Florida. Taxes are a fact of life and a 1 time impact fee
              on new residents will generate revenue direction to country being affected. Without
              more revenue, cannot provide for more police, fire, garbage, water etc. for more
 Urban6       residents. This will make a better infrastructure for us to live in.
              Impact fee because most communities are overcrowded. Don't like to wait (In
              traffic, or go to stores that are far) I'm so busy my time is important to me
 Urban7       physically and emotionally. I'll get a relaxed feeling.
              Plan for the growth based on projections. How many new schools, hospitals, etc
              will be needed. With proper planning, you may be able to develop solutions before
 Urban8       a crisis hits. I would feel success


Ideal Community:

I want you to imagine that you could design or build from scratch your “ideal community” here in
Tampa Bay. I would like you to take a few minutes and think about what an ideal community
would be for you personally. What would you want to have in your “ideal community”? What
would it look like?

               Safe homes with space and trees. Close to conveniences - restaurants, hospitals,
               schools. Energy efficient neighborhood, clean fuel. Great Neighbors. Close to
 Rural1        parks, beaches, mountains and great public transportation. Great health system
               Population density limits! Public transportation. Low cost and efficient. Properly
               equipped schools and enough of them. Roads without personal names on a grid by
 Rural2        #. Healthcare for all. Parks maintained and clean air to breathe.
               Like Disneyworld! Monorail system. Very clean communities. Trees and flowers.
               Nice homes. Playgrounds for kids. Parks close by. Quiet and peaceful. Stores,
 Rural3        restaurants and schools within minutes. Minimal traffic. Low crime
               Just outside of town on 1 or more acre lot size. Community buildings for social
               events such as birthdays, weddings, anniversaries. Stores with in 3 miles. Grid
 Rural4        system
               Less government intrusion in private lives. Eliminate government education. Good
               healthcare options. Free flowing traffic. Efficient government. Low taxes. All own
 Rural5        guns
               Affordable housing. Where average income people could afford a nice home in a
               nice neighborhoods. Parks in each neighborhood. Being held accountable for
               maintenance of home and neighborhood - not told what to do, but having
               expectations. Beaches and parks beautiful, lots of nature, lots of animals. No
 Rural6        homeless people. No people without medical care
               Great prices for homes. Insurance stabilized. Public transportation that is safe and
               convenient. Friendly neighbors (Family). Ecofriendly - trees, parks, etc. Bike lanes.
 Rural7        Great schools
               Government would have 0 wasted dollars. Taxes only for what's needed. Well
               maintained neighborhoods and roadways. Efficient schools with authority. Clearly
 Rural8        defined business/downtowns area, public transportation that's profitable.
               Public Transportation like San Francisco. Healthcare like Canada. Streets laid out
 Rural9        like Salt Lake City. Unemployment rate like a communist country.
               The ideal community would be pollution free, traffic free, no crime;
 Suburban1     school/education would be the most important. Everyone pushed from the

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            beginning to be successful. Diverse cultures and tolerance begin taught for all walks
            of life. Not a region run on survival of the fittest, but one that promotes teamwork.
            Working together to do whatever it takes to make our quality of life much better.
            Not just for ourselves, but for our neighbors as well. Equal opportunity for all.
            Small town feel. Street and roads not mass communities stacked upon each other.
Suburban2   Schools with four to five hundred rather than 3 to 4 thousand and no split shifts
            Keep history, don't demolish and rebuild. Don't overcrowd community. Transit so
            there is less traffic. Diverse neighborhoods/communities. Recycle. Have affordable
Suburban3   housing and taxes. Less crime. Better cost of living. Great education system
            Open feeling. Community activities. Job close to home. Mass transit. Good schools.
Suburban4   Entertainment close by. Affordable housing. Medical care
            Well defined single/multi family neighborhoods. Urban industrial zones with
            excellent mass transit availability. Varied entertainment and outdoor/environmental
            activities. Affordable housing, including taxes and insurance. Vibrant
            neighborhoods with strong amenities. Active crime watches. Community public
Suburban5   officers.
            High paying positions and diverse work opportunities. Combination of parks, theme
            parks and free activities for families to take part in and meet other people in their
            city. Programs for homes to be purchased at an affordable price with low interest
Suburban6   rates. Limited cap on insurance/taxes and low crime
            My ideal community would have a strong sense of belongingness. Jobs would be
            available for all working classes. The cost of living would coincide with
            expenditures. There would be a strong emphasis on education. Young people would
Suburban7   be prepared for the future.
            The community would have an efficient light rail system. Integrated neighborhoods,
            less crime, more emphasis on education, culture, health. No more growth, no new
Suburban8   subdivisions and strip malls
            Easy drive to major stores, schools and parks. Everyone friendly. Activities in the
            community for families. Community makes decisions about what happens in their
Urban1      own community. Houses and taxes are affordable.
            Everyone would own 5 to 10 acres and not live 10 feet from each other. Have
            places for their children to go so they can have fun and not get in trouble. Places for
            more wildlife so people and children can learn about them. No congestion on the
            highways. You would not have the high property taxes and insurance. We would all
Urban2      be much happier
            More hospitals, less congestion. Smaller classrooms. More Equality. Better roads,
Urban3      less traffic lights. More parks
            No crime. Friendly neighbors. Clean. Monthly get togethers with neighbors. Good
Urban4      schools. Affordable housing. Better/More hospitals. Less traffic.
            Large amount of clean, public areas, try to keep as much green area between
            houses. Slow speed for kids to be able to play. Safe, wouldn't have to be fated, but
            that's the reality. People feel a sense of ownership. Clean community, cohesiveness
Urban5      with stores and schools
            Simple family, non-gated community. Close to schools, shopping and easy
            interstate access, as well as pubic transportation. Small homeowners association.
Urban6      Large neighborhood involvement with planned activities geared to all ages
            Friendly neighbors, huge yards (well kept), clean and preserved homes. Adequate
Urban7      entrances and exits. Trees and wildlife
            Private homes mixed with townhomes - not all look the same. Community center,
Urban8      parks, lakes for boating and fishing. Convenient shopping, hospitals, libraries and
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               schools. Walkways and bicycle trails. Places of worship.
               Ample schools. Lower taxes. Better roads. Honest politicians. Fairness in
 Urban9        government



Progress

Please write a few sentences describing what you would consider to be the best indicators of
success.
 Rural3       Decrease in traffic- time it takes to go to work
 Rural4       Traffic flowing freely
 Rural5       Reduced congesting on the roads
              To see the traffic better organized, less accidents, less crazy driving. When someone
 Rural6       breaks the law, they need to be held accountable.
 Suburban1    Lesser traffic on the roads
 Urban2       When the traffic is jamming just because of an accident
 Urban5       Better traffic flow - appropriate size highways to public transportation
 Rural9       Less Traffic
 Suburban2    Uncrowded roads
              Less traffic - better travel experience, roads being build, better route/connection
 Rural7       systems to other roads.
 Rural9       Less congestion
 Rural9       Quality of life as compared to other major cities
 Suburban3    Quality of life
 Suburban4    Quality of life remains the same or improves
 Suburban8    Same or better quality of live
 Suburban7    Quality of life is maintained or increased
 Suburban1    Quality of life is better (Because they fixed all these areas)
 Rural8       Low unemployment and unoccupied business space.
 Suburban6    Lower unemployment rate
 Suburban7    Low unemployment
 Urban7       Lower unemployment rate
 Urban3       Unemployment rates are down
 Suburban1    Lower unemployment rates
 Suburban5    Decreased crime rate
 Rural3       Decrease in crime
 Rural4       Crime to a minimum
 Urban3       Less crime
 Rural1       Naturally crime will decrease
 Rural5       Crime rates are low
 Rural8       Low crime rates and strong congestion of laws
 Suburban3    Less Crime

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Urban7      Safer neighborhoods (Low crime rate)
Suburban6   Lower crime rate
Suburban8   Decreased crime and poverty rates
Suburban2   Uncrowded schools
Urban3      More children going to college
Urban8      School rankings - top percentile
Rural1      Public education in Florida will be better ranked
Rural2      Schools are not overcrowded and kept up to date
Rural7      School construction ahead of schedule
Suburban6   More schools built
Suburban1   Less crowding in the schools
Suburban3   Better schooling
Suburban6   Better background checks on education employees
Suburban8   Increased graduation rates
Urban6      No overcrowding of schools
Suburban1   Percentage of kids graduating high school
            Working on a job that allows you to pay bills, buy a house in the area they would like
Urban1      to live in.
Urban4      Affordable housing for middle class families
Urban6      More affordable housing becomes available
Urban5      Affordable housing for young professionals
Rural7      Property being bought/sold
Rural1      Taxes will level off
Urban2      When taxes and home insurance go down
Urban4      Lower insurance rates
Suburban4   Florida is an affordable place to live
Suburban7   Property taxes and insurance stay in balance with income
Rural2      Taxes are designed to maintain the needs of the areas and are fair
Rural3      Decrease in taxes and insurance
Urban8      Reasonable insurance and tax rates
Urban7      Lower taxes and affordable houses
Rural4      Level of income
Rural7      Insurance stabilized
Rural3      Increase in home value
Rural2      Plans for the future are always in effect
Urban7      Less homeless people
Rural5      Quality water
            To see our nature preserved. Open areas left to enjoy, area for animals to live safely.
Rural6      Beaches and parks maintained. More land left alone
Rural2      Regulations are in effect to prevent the destruction of the environment
Rural8      Neighborhoods that owners have pride of ownership
Suburban4   Residents still want to live here and not move out
Suburban5   Meaningful growth management

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Suburban7   Steady income rate
Suburban8   Improved infrastructure - roads, water etc
Urban1      Be able to take your family on a vacation
Urban6      Services improve (Police, fire, utilities) Better response times
Urban8      Well maintained living conditions
Rural4      People returning to the area
Suburban5   environmental laws and strict enforcement of them
Urban1      Easy to move around and go where you would like
Urban2      To have more police, fireman and hospitals
Urban8      Adequate hospitals and healthcare
Rural4      Second and Third generation staying in the area
Rural7      Less trailer and mobile homes
Rural8      Government agencies that allow individual responsibility
Suburban3   Better transit system
Suburban5   Increased parks and recreation - preserve spaces
Suburban8   Integration of diverse populations
Urban1      Many opportunities are available whether you take advantage of them or not
Urban3      American people start businesses
Urban7      Enough schools and hospitals
Suburban3   Recycling everything possible
Suburban5   Skilled job development and more emphasis on the quality of education
Suburban6   Better programs for the less fortunate
Urban3      Less unwanted children
Urban8      Good roadways and transit




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Progress

Please grade the Tampa Bay region’s current performance in each of these areas. Please use a 1
to 10 scale on which 1 means the Tampa Bay area is not performing well at all and a 10
means the area is performing extremely well.

 Being Able to Enjoy            Having a great             Having a great public
    the Outdoors             transportation system           education system
 Rural6           10         Rural2               7        Suburban2           8
 Suburban3        10         Urban3               7        Urban7              8
 Suburban4        10         Rural6               5        Suburban4           7
 Urban4           10         Rural9               5        Suburban5           7
 Urban9           10         Suburban2            5        Urban3              7
 Rural1            9         Suburban5            5        Urban5              7
 Rural4            9         Suburban6            5        Rural2              6
 Rural7            9         Urban1               5        Rural7              6
 Rural8            9         Urban4               5        Rural9              6
 Rural9            9         Urban9               5        Suburban1           6
 Suburban2         9         Suburban7            4        Suburban7           6
 Suburban7         9         Urban6               4        Urban4              6
 Suburban8         9         Urban7               4        Rural4              5
 Urban3            9         Suburban1            3        Rural8              5
 Urban6            9         Suburban8            3        Suburban3           5
 Rural2            8         Rural1               2        Urban1              5
 Rural5            8         Rural5               2        Urban2              5
 Suburban1         8         Rural8               2        Urban6              5
 Suburban5         8         Suburban3            2        Urban8              5
 Suburban6         8         Urban2               2        Rural3              4
 Urban1            8         Urban5               2        Rural6              4
 Urban7            8         Rural3               1        Suburban8           4
 Urban8            8         Rural4               1        Urban9              4
 Rural3            7         Rural7               1        Rural1              3
 Urban5            7         Suburban4            1        Suburban6           2
 Urban2            4         Urban8               1        Rural5              1




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   Having great               Having a strong
 healthcare options          regional economy
Rural5            10       Rural5               9
Rural4              8      Rural8               9
Rural8              8      Rural4               8
Suburban1           8      Rural6               8
Rural6              7      Rural7               8
Rural7              7      Suburban5            8
Suburban4           7      Suburban7            8
Suburban5           7      Urban8               8
Suburban6           7      Suburban1            7
Suburban7           7      Suburban4            7
Suburban8           7      Suburban8            7
Urban3              7      Urban3               7
Urban8              7      Urban4               7
Urban9              7      Urban5               7
Rural3              6      Urban6               7
Rural9              6      Rural1               6
Suburban2           6      Rural9               6
Suburban3           6      Suburban6            6
Rural1              5      Urban2               6
Urban1              5      Urban7               6
Urban4              5      Urban9               6
Urban7              5      Rural2               5
Rural2              4      Rural3               5
Urban2              4      Suburban2            5
Urban5              4      Suburban3            5
Urban6              3      Urban1               4




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Advanced Strategy Lab Transcripts

                                                      Contents

Introduction to Advanced Strategy Lab online...................................................................177
WARM-UP 1: Tampa Bay Today ......................................................................................178
   Tampa Bay Area Today...........................................................................................178
WARM-UP 2: Elements of Tampa Bay .............................................................................179
What You Enjoy Most About Tampa Bay..........................................................................182
S1 Survey: What You Enjoy Most......................................................................................185
    Summary Paragraph.................................................................................................188
What You Enjoy Least About Tampa Bay .........................................................................191
S2 Survey: What You Enjoy Least .....................................................................................194
    Tampa Bay Area What You Enjoy Least ................................................................194
    Summary Paragraph.................................................................................................197
    Comparing the Positives and Negatives ..................................................................198
What You Enjoy Most About Your Neighborhood............................................................199
S3 Survey: What You Enjoy Most About Your Neighborhood .........................................201
    Your Neighborhood: What You Enjoy Most...........................................................202
    Summary Paragraph.................................................................................................205
What You Enjoy Least About Your Neighborhood ...........................................................207
S4 Survey: What You Enjoy Least About Your Neighborhood.........................................210
    Your Neighborhood: What You Enjoy Least ..........................................................210
    Summary Paragraph.................................................................................................214
    Assessing the Positives vs. The Negatives ..............................................................216
Growth and Its Impact on You............................................................................................217
The Negative Impacts of Growth........................................................................................219
(1) Categorization of Negative Impacts of Growth ............................................................222
(1A) Prioritization of Negative Impacts of Growth............................................................223
(1A) Prioritization of Negative Impacts of Growth............................................................223
The Positive Impacts of Growth .........................................................................................224
(2) Categorization of Positive Impacts of Growth..............................................................227
(2A) Prioritization of the Positive Impacts of Growth........................................................227
(2A) Prioritization of the Positive Impacts of Growth........................................................228
Identification of Planning Priorities....................................................................................229

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(3) Categorization of Planning Priorities ............................................................................232
(3A) Prioritization of Planning Priorities............................................................................233
(3A) Prioritization of Planning Priorities............................................................................233
Identification of Progress Indicators...................................................................................234
Progress Area 1: Safe and Secure Community ...................................................................237
Progress Area 2: Enjoying the Outdoors ............................................................................239
Progress Area 3: Good Educational Opportunities.............................................................241
Progress Area 4: Good Transportation System...................................................................244
Ideal Community ................................................................................................................246
S5 Survey: Session Feedback and Open Comments...........................................................249
    Session Feedback.....................................................................................................249
    Open Comments ......................................................................................................251




Introduction to Advanced Strategy Lab online

                          Welcome again to our Advanced Strategy Lab online. The following
Instructions:             points will introduce you to the system and the approach that we'll be
                          using for the session:
Ideas Results

                                          Idea
1. For today's online session we'll be using a concept called 'Lockstep' that allows
everyone to be on the same electronic page at the same time. Simply click on the
'OK' button when you have been invited to the next session activity.
2. We'll also be on a simultaneous voice conference call...normal conference call
rules apply. Please mute your phones to avoid background noise (do not place
phones on hold...)
3. The online system is enabled over the Internet. The good news is that anyone can
connect...the interesting news is that anything can happen. Generally, our sessions
are very stable.
4. If you do get bounced off the session try to refresh your screen first (right click on
desktop, select refresh or press the 'F5' key). If not, simply reconnect by going back
to the URL www.webiq.net/harris --then enter your userid, and password, rejoin the
session and you'll be connected to the current activity.
5. We will also have a help desk active during the entire session should have any
issues that can't be immediately resolved. The help desk can be reached at 877-404-
9870, user access number 7801 and password 40727#.
6. Enjoy...and thank you again for candid input on today's session questions.
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7. NOTE: During our session we will be referring often to 'Tampa Bay' as an overall
area/region, rather than a specific city. Some of our participants live in the City and
some in the counties surrounding the city. Regardless of where you specifically
reside, we'd like you to be thinking about the broader Tampa Bay Area as an
overall region...
8. NOTE: Please have a pencil and a piece of paper handy...there will be a few time
when I ask you to take a few notes...



WARM-UP 1: Tampa Bay Today

                  Please respond to the following survey questions. There will be an
Instructions:
                  instruction at the end of the survey on how to submit your responses.
Questionnaire Results
24 Responses

Tampa Bay Area Today

1. When you think about Tampa Bay, what is the FIRST thing that comes
to mind when you think about living in the Tampa Bay area?
Author                                           Idea
Harris, A33   1. Nightlife
Harris, A03   2. Fun in the sun
Harris, A19   3. Weather
Harris, A28   4. Weather
Harris, A06   5. The Growth
Harris, A31   6. Congested
Harris, A27   7. Growth
Harris, A10   8. Family
Harris, A21   9. The lovely weather
Harris, A12   10. Wonderful weather
Harris, A25   11. The first thing that comes to mind is the good weather
Harris, A16   12. Above Average weather than most of the country
Harris, A30   13. Variety of things to do
Harris, A18   14. The weather.
Harris, A20   15. Beaches/Water
Harris, A14   16. Weather & water
Harris, A13   17. The beauty of the area
Harris, A22   18. Weather A
Harris, A26   19. The beautiful weather and beaches.
Harris, A02   20. Central area near water and popular growing area
Harris, A24   21. Home
Harris, A07   22. Great area to live

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2. Still thinking about that first thing that came to mind, do you see that as
a positive, a negative or neutral, as it affects your view about the quality of
life in the Tampa Bay area?
  Times                                         Items
 Selected
 20 (83%) 1. Positive
  2 (8%) 2. Negative
  2 (8%) 3. Neutral

3. All things considered, how would you rate your level of satisfaction with
the overall quality of life today in the Tampa Bay area? (Please assess on a
1-10 scale where a '1' means not at all satisfied and a '10' means extremely
satisfied.)
High Low Std. Avg.                                       Idea
              Dev.
  10      5    1.3 7.6 1. All things considered, how would you rate your level of
                           satisfaction with the overall quality of life today in the
                           Tampa Bay area? (Please assess on a 1-10 scale where a '1'
                           means not at all satisfied and a '10' means extremely
                           satisfied.)
Idea                                           1 2 3 4 5 6 7 8 9 10
1. All things considered, how would you        0 0 0 0 2 2 7 8 3 2
rate your level of satisfaction with the
overall quality of life today in the Tampa
Bay area? (Please assess on a 1-10 scale
where a '1' means not at all satisfied and
a '10' means extremely satisfied.)




WARM-UP 2: Elements of Tampa Bay

                 What makes the Tampa Bay area what it is? That is, what makes the
                 Tampa Bay area unique? If you were to describe it to someone who
Instructions:
                 didn't live here how would you describe the spirit or essence of life in
                 the Tampa Bay area? (multiple responses)
Ideas Results

Author                                           Idea
Harris, A06 1. Growing ethnic melting pot
Harris, A28 2. Friendly people
Harris, A03 3. Historic
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Harris, A33   4. Professional sports
Harris, A30   5. Different variety of people that have moved here
Harris, A03   6. Energetic
Harris, A16   7. Diversity of the people
Harris, A21   8. The weather
Harris, A27   9. The history of Florida
Harris, A22   10. LEISURE activities
Harris, A26   11. People from all of the country
Harris, A25   12. The beach
Harris, A19   13. Outdoor sport activities
Harris, A26   14. Lots to do
Harris, A21   15. The beaches
Harris, A13   16. Cultural diversity
Harris, A17   17. Bike trails
Harris, A31   18. The weather is great
Harris, A03   19. Theme parks close by
Harris, A16   20. Good Mayor of Tampa
Harris, A22   21. Easy lifestyle
Harris, A06   22. Infamous sports team
Harris, A20   23. Great weather
Harris, A19   24. Dog parks
Harris, A28   25. Can do things outside year round
Harris, A26   26. Close to Orlando
Harris, A25   27. Retired people
Harris, A09   28. Great Weather.
Harris, A06   29. Lower cost of living compared to the north
Harris, A19   30. Art festivals
Harris, A16   31. Good places to shop
Harris, A02   32. Becoming multicultural - full of Yankees and snowbirds ; popular
              for tourists
Harris, A30   33. Different landscapes from beaches to country (ugg no mountains!)
Harris, A28   34. Swim year round
Harris, A03   35. Family lifestyle
Harris, A20   36. You can do outdoor activities all year
Harris, A26   37. Lots of churches
Harris, A24   38. Location to activities
Harris, A06   39. Diverse age groups in all areas
Harris, A13   40. County park system and exercise trails
Harris, A27   41. Scuba diving
Harris, A09   42. Cultural Events
Harris, A16   43. Close to tourist attractions
Harris, A19   44. Diverse population
Harris, A18   45. No matter the ethnicity of the surrounding areas, you are always
              reminded of it's Southern roots.
Harris, A31   46. Growing growing
Harris, A25   47. Music
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Harris, A14   48. Energetic small town trying to grow up
Harris, A26   49. Job opportunities
Harris, A27   50. Diverse cultures
Harris, A16   51. Good roads to tourist attractions
Harris, A06   52. Excellent nightlife options for all ages
Harris, A30   53. No bad air pollution...yet
Harris, A31   54. Theme parks
Harris, A28   55. Flowers in bloom and green grass all the time
Harris, A09   56. Great place to raise a family.
Harris, A19   57. Variety of restaurants and nightlife
Harris, A10   58. The weather
Harris, A26   59. Performing Arts Center
Harris, A03   60. Top universities
Harris, A22   61. Water
Harris, A25   62. Volunteering
Harris, A10   63. Multicultural
Harris, A19   64. Good shopping
Harris, A25   65. Hurricanes
Harris, A02   66. Learn Spanish here
Harris, A20   67. A lot of city activities
Harris, A27   68. Restaurant to chose from
Harris, A05   69. Lots of activities
Harris, A10   70. Year round entertainment
Harris, A19   71. Pinellas Trail
Harris, A06   72. Many cultural learnings
Harris, A26   73. Lots of team spirit
Harris, A10   74. Beaches
Harris, A28   75. Disney, Busch gardens etc.
Harris, A03   76. Leading hospitals
Harris, A26   77. ALWAYS something to do
Harris, A06   78. Great schools and universities
Harris, A25   79. Poverty
Harris, A20   80. Nice beaches
Harris, A30   81. Has a football team
Harris, A05   82. Kid friendly
Harris, A27   83. Theme parks
Harris, A16   84. A very good variety of restaurants
Harris, A19   85. Great airport
Harris, A09   86. Wonderful educational opportunities.
Harris, A21   87. Close to islands
Harris, A02   88. Your family will visit
Harris, A13   89. Variety of activities
Harris, A07   90. Friendly people weather and a place to raise a family
Harris, A05   91. Lots of sunshine
Harris, A26   92. Excellent colleges
Harris, A10   93. Vacation spots
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Harris, A28   94. NY Yankees spring training
Harris, A20   95. Boating
Harris, A03   96. Cuban sandwiches
Harris, A21   97. Cheap education
Harris, A08   98. It is a beautiful area



What You Enjoy Most About Tampa Bay

                  Now, let's focus on what you personally enjoy most about living and
                  working in the Tampa Bay area. When you think about the various
Instructions:
                  elements, what do you enjoy most? What do you find most appealing
                  about the Tampa Bay area? (multiple responses)
Ideas Results

Author                                          Idea
Harris, A18   1. The airport is user friendly.
Harris, A33   2. The Beaches
Harris, A06   3. Yankees
Harris, A28   4. Weather
Harris, A03   5. Disney
Harris, A20   6. Weather
Harris, A30   7. Great winter weather
Harris, A02   8. Not having to wear a coat in winter
Harris, A33   9. Nightlife
Harris, A20   10. Boating
Harris, A10   11. Weather
Harris, A06   12. Nightlife
Harris, A21   13. The weather
Harris, A03   14. Beach
Harris, A20   15. Beaches
Harris, A33   16. Hot girls
Harris, A24   17. Boating
Harris, A05   18. Home schooling is welcomed
Harris, A06   19. Gasparilla
Harris, A31   20. Weather
Harris, A25   21. Lots of social activities
Harris, A22   22. Home ownership
Harris, A02   23. No snow , no ice
Harris, A19   24. Stadium movie theaters
Harris, A28   25. Year round activities
Harris, A13   26. Park system
Harris, A03   27. Restaurants
Harris, A09   28. Good schools
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Harris, A33   29. Sporting Events
Harris, A20   30. Night life
Harris, A16   31. Large growing number of customer for business
Harris, A22   32. Weather
Harris, A10   33. Entertainment
Harris, A31   34. Commute
Harris, A03   35. Parks
Harris, A27   36. Boating
Harris, A30   37. Fairly easy to get about town
Harris, A19   38. Good highway system
Harris, A25   39. Coffee houses
Harris, A33   40. Shopping
Harris, A10   41. Cost of living
Harris, A05   42. The winters are wonderful
Harris, A28   43. Boating/fishing
Harris, A22   44. Access to beaches
Harris, A02   45. Lots of sports - ICE HOCKEY.
Harris, A06   46. Close to pretty much everything
Harris, A26   47. Awesome weather
Harris, A21   48. Proximity to schooling is great
Harris, A10   49. Family close by
Harris, A24   50. Fishing
Harris, A09   51. Year round entertainment
Harris, A13   52. Excellent choice of doctors
Harris, A05   53. Close to theme parks
Harris, A02   54. Clean overall cities
Harris, A16   55. Variety of shopping malls and stores
Harris, A26   56. Friendly people
Harris, A20   57. Good restaurants
Harris, A27   58. A variety of activities from indoor to outdoors
Harris, A19   59. Broadway shows at TBPAC
Harris, A18   60. My neighborhood
Harris, A03   61. Football
Harris, A10   62. Golfing
Harris, A12   63. Easy access to theme parks
Harris, A22   64. Low traffic volume in Pinellas
Harris, A14   65. Weather diverse activity never ending availability of entertainment
Harris, A02   66. Lots of sports and theme parks nearby
Harris, A28   67. Better than NY
Harris, A26   68. Swimming year-round
Harris, A19   69. Small theater
Harris, A21   70. Entertainment is fairly cheap
Harris, A06   71. Clubs
Harris, A30   72. Year round motorcycle riding
Harris, A25   73. Theaters
Harris, A05   74. People from all over the country
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Harris, A20   75. Sports
Harris, A06   76. Theaters
Harris, A16   77. Majority of major roads are improving
Harris, A02   78. Cheaper homes than up north
Harris, A07   79. Do not like the crime-do like the easy going life style
Harris, A22   80. Golfing
Harris, A25   81. Education
Harris, A10   82. Camping
Harris, A13   83. Small lakes in neighborhoods
Harris, A14   84. Busch gardens
Harris, A20   85. All year round activities
Harris, A02   86. Sunshine in winter
Harris, A18   87. The ability to travel to different beaches.
Harris, A03   88. Choice of activities
Harris, A27   89. Profession sports to see, football, baseball
Harris, A12   90. Community college courses free to seniors
Harris, A31   91. Golf courses
Harris, A27   92. Hockey
Harris, A22   93. People
Harris, A19   94. Good restaurants with variety
Harris, A19   95. Baseball
Harris, A02   96. Tourists are nice
Harris, A26   97. Entertainment
Harris, A03   98. Outdoor lifestyle
Harris, A06   99. Close to family in other cities
Harris, A13   100. Diversity
Harris, A25   101. Bicycling year round
Harris, A18   102. St. Petersburg is very gay friendly.
Harris, A09   103. Sports
Harris, A19   104. Outdoor markets
Harris, A05   105. Nice neighborhoods
Harris, A12   106. Cheap groceries
Harris, A26   107. Beautiful buildings
Harris, A13   108. Variety of restaurants
Harris, A02   109. Yankee games
Harris, A06   110. Malls
Harris, A22   111. A happy atmosphere
Harris, A19   112. Health food store availability
Harris, A06   113. Outlet malls
Harris, A16   114. Good TV stations
Harris, A10   115. Sports activities
Harris, A27   116. Buses
Harris, A05   117. Can get to airports easily
Harris, A06   118. Excellent doctors
Harris, A18   119. Outdoor activities
Harris, A02   120. Better schools
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Harris, A09   121. Drive ins
Harris, A21   122. Outlet malls are close
Harris, A26   123. Yard sales every weekend
Harris, A22   124. No income tax



S1 Survey: What You Enjoy Most
                  Please respond to the following survey questions. There will be an
Instructions:
                  instruction at the end of the survey on how to submit your responses.
Questionnaire Results
25 Responses

1. What's the ONE THING (other than the weather) that you enjoy most
about living in the Tampa Bay area?
Author                                          Idea
Harris, A06   1. Nightlife
Harris, A33   2. The Beaches
Harris, A08   3. Water all around
Harris, A31   4. Commute
Harris, A30   5. Family
Harris, A28   6. Park like neighborhoods
Harris, A05   7. Home schooling friendly
Harris, A27   8. The beaches to chose from to visit, see & explore.
Harris, A19   9. Parks on the water
Harris, A09   10. Education
Harris, A10   11. Beaches
Harris, A25   12. Social activities
Harris, A03   13. Proximity to theme parks
Harris, A16   14. Ease of driving around Tampa Bay and the roads that are being
              improved
Harris, A02   15. Near theme parks and beaches
Harris, A20   16. Boating
Harris, A13   17. Cultural diversity
Harris, A12   18. Free community college courses
Harris, A18   19. Ethnicity
Harris, A22   20. Cost of living
Harris, A07   21. Large number of job opportunities
Harris, A21   22. The inexpensive entertainment
Harris, A26   23. There is always something to do. Lots of activities and opportunities
              to good quality family fun.
Harris, A04   24. Ethnic restaurants
Harris, A24   25. Beaches

2. Why is that so important to you? Why does that matter?
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Author                                           Idea
Harris, A06 1. Because I'm young and I still like to go out and dance and enjoy
            myself.
Harris, A33 2. It's relaxing and inspirational
Harris, A08 3. It is so relaxing to look at and be in.
Harris, A31 4. Time - kids do not want to stay in car for too long
Harris, A30 5. Support
Harris, A28 6. The way life is supposed to be
Harris, A05 7. It allows me to live out my vocation as a home schooling mom easily
            and with lots of options.
Harris, A27 8. It is valuable to our economy which leads to tourism, also I am from
            Tampa, Florida. I was raised visiting the different beaches Florida
            offers. I grew and enjoyed many vacations on the beaches here.
Harris, A19 9. Get in touch with nature, bird watching, exercise.
Harris, A09 10. Good education is necessary for going forward into a successful
            future.
Harris, A10 11. It gives the family an opportunity to have fun together
Harris, A25 12. Single, live alone, like to spend time w/others
Harris, A03 13. Allows us quality family time with fun for all ages.
Harris, A16 14. I travel all over Tampa Bay area everyday to customer's homes and
            need to get to them quickly<
Harris, A02 15. I need R & R ; fun times to get away from WORK and school
            ;seasonal tickets make it easier to get away too.
Harris, A20 16. It's relaxing, fun, a good way to spend time with family and friends.
Harris, A13 17. It provides an opportunity of expanding awareness of others
Harris, A12 18. Enjoy meeting responsible young people and I like learning new
            things
Harris, A18 19. Our family values include, sharing our experiences with those of a
            different background and culture. This includes mature adults,
            children, gays and straights.
Harris, A22 20. Makes living more affordable
Harris, A07 21. Better selection of jobs and people
Harris, A21 22. Allows you to do numerous activities on a small budget
Harris, A26 23. It keeps our family close and make special memories.
Harris, A04 24. Being disabled its easy entertainment
Harris, A24 25. Relaxing. Relief from Stress.

3. What's the BENEFIT of that element to you and your family? What
does it allow you to do or do differently in your life?
Author                                         Idea
Harris, A06 1. It allows me to go out every once in a while and take a break from
            my everyday life. I can go out with my boyfriend and enjoy a club
            maybe.
Harris, A33 2. Spend time with loved ones - it's free fun
Harris, A08 3. It helps to enjoy life
Harris, A31 4. Gas, allows us to spend more time where we are going
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Harris, A30 5. Live life without worry
Harris, A28 6. Enjoy going out doors doing great activities year round as a family
            instead of being couped up
Harris, A05 7. It allows us to lead a different lifestyle without problems or hostility.
Harris, A27 8. Many 4th of July get togethers, holiday get together with the family.
            Have each family get together and stay a week or two at the same hotel
            and spend time together.
Harris, A19 9. Get back to basics, reflect, get back to the simple things.
Harris, A09 10. Education allows my family to better themselves, so that we can
            become better neighbors in the community.
Harris, A10 11. It brings our family closer together, and it allows us to relax and
            bound together
Harris, A25 12. New experiences, meet new people
Harris, A03 13. A unique type of entertainment unavailable most places in the
            country
Harris, A16 14. Make more money to pay the bills easier and save money for a rainy
            day
Harris, A02 15. Provides quality time for family and friends ; know that I can de-
            stress ! Know that visitors will come over for theme parks and visits is
            refreshing for the family/friends.
Harris, A20 16. We spend time together away from traffic. It allows for everyone to
            relax. We can go to different places by boat (islands, dinner, camping).
Harris, A13 17. Helps us see that we are part of a global society and lets us work
            together within that society
Harris, A12 18. It keeps my mind and body active good feeling.
Harris, A18 19. We value our tolerance of others.
Harris, A22 20. My family can do more things in this environment like travel and
            material things.
Harris, A07 21. Security
Harris, A21 22. Allows me to include more family members in my life
Harris, A26 23. It keeps us young, healthy and happy.
Harris, A04 24. Teaches kids about other cultures
Harris, A24 25. Rejuvenation of Spirit. Enjoy Life

4. When that benefit is present in your life, when it occurs for you, how
does it make you feel? What kind of sense does it give you?
Author                                            Idea
Harris, A06 1. I’m excited. I feel as if I can relax and not worry about anything..
            Just have fun
Harris, A33 2. I get away from it all - FREEDOM!
Harris, A08 3. It gives me a feeling of well being
Harris, A31 4. Gives me a sense of fulfillment and happy
Harris, A30 5. I love having my family close by.
Harris, A28 6. A sense that I made the right move coming to Tampa Bay
Harris, A05 7. It makes me feel happy, satisfied, and fulfilled.
Harris, A27 8. Relaxed, at ease, at peace and comfortable.
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Harris, A19 9. Peaceful and content. Not so rushed and pulled in all directions.
Harris, A09 10. With a good education I have felt better about myself. This gives me
            a sense of completion, and the sense of responsibility, not only for
            myself, but for those around me.
Harris, A10 11. It feels great and gives me a sense of purpose
Harris, A25 12. Feel happy, challenged,
Harris, A03 13. A sense of being special or unique
Harris, A16 14. I feel that I can sleep better at night and feel that I have
            accomplished good that day for myself and my customers
Harris, A02 15. There is light at the end of a busy work schedule ! Great escape -
            relief from it all -- get away to fun Disney crowds or walks on beaches ;
            feel exhilarated !
Harris, A20 16. It makes me happy and I look forward to going.
Harris, A13 17. Gives us a sense of understanding of others
Harris, A12 18. Makes me more hopeful for the future
Harris, A18 19. I feel a sense of community.
Harris, A22 20. Life is wonderful. Happy.
Harris, A07 21. That the country and area is going well
Harris, A21 22. Sense of wealth
Harris, A26 23. A great sense of peace and contentment.
Harris, A04 24. Full hungry
Harris, A24 25. Great ! Completeness


Summary Paragraph

5. Now, looking at you responses above, please put them together in a
paragraph as if you were writing an email to a friend or colleague. Be
persuasive and cover each of the points: what's the ONE thing you enjoy
most about living in the Tampa Bay area, why that is so important to you,
what the benefit of that is to you and your family (what it allows you to do
or do differently), and when that benefit occurs for you, how it makes you
feel, what kind of sense it gives you. (Please submit your entire response as
a paragraph style position statement.)
Author                                        Idea
Harris, A06 1. Going out to Ybor or Channelside, I get to enjoy myself. I let loose
            have a couple of drinks and forget about all my issues. I just
            concentrate on having a good time. Tampa Bay gives you a lot of
            choices on what to do. If you don’t like clubs you can go to lounges,
            more of a relaxed environment. If your young and juts want to dance
            then Ybor is the place for you. Grown and want to be around the older
            crowd, then hey, maybe channelside might be your new spot.
Harris, A33 2. The one thing about the Tampa Bay Area to me that keeps me here
            has to be the beautiful beaches. Not only does it inspire and relax me
            when I set foot on the Florida beaches, but it's free entertainment. It's a
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              getaway for myself and my loved ones that allows us to escape from the
              hustle and bustle of everyday life. Florida beaches takes you to new
              heights with gorgeous sand, gorgeous people, and that sense of
              FREEDOM!
Harris, A08   3. I love being around water and enjoying all the outdoor activities or
              just being quiet. I live on the water and it is so relaxing. I enjoy my life
              here, it gives me a feeling of well being.
Harris, A31   4. Commute is very important to me being that time is important to me.
              Children do not want to spend a lot of time in the car and gas is better
              with short commutes. We benefit by being able to be at our destination
              longer and that really gives me a sense of happiness.
Harris, A30   5. I love having my family close by. The support and love that I receive
              leaves me with a feeling of completeness and love. The close knit family
              that I have gets me thru the day.
Harris, A28   6. I am so glad we moved to Tampa. Life here is just wonderful. We live
              in a beautiful neighborhood. When you enter it, it is like entering a
              park. The kids can swim year round and play sports, ride there bikes.
              It's the way life is supposed to be
Harris, A05   7. Living in the Tampa Bay area is wonderful for home schooling
              parents. It is an area that allows me to live out my vocation as a home
              schooling mom and provides lots of activities and options for
              homeschoolers. It makes it easy to lead a different type of lifestyle, and
              it makes me feel happy, satisfied, and fulfilled. It really is a great area.
Harris, A19   8. I enjoy the parks available in the TB area that are specifically on the
              water or have a lake or pond. There is diverse wildlife and I enjoy bird
              watching, especially all types of water dwelling species. The peaceful
              atmosphere and the beauty of nature just reminds me of the simpler
              things in life that we should value. And the animals are going about the
              basics, no rush, no agenda. It's very peaceful and gives me a feeling of
              contentment.
Harris, A09   9. Good education is necessary for going forward into a successful
              future. This allows my family to better themselves, so that we can
              become better neighbors in the community. With a good education I
              have felt better about myself. This gives me a sense of completion, and
              the sense of responsibility, not only for myself, but for those around me.
Harris, A10   10. I really love going to the beaches in Tampa Bay. Every time my
              family has a great time and bond s together. It has been another great
              day together.
Harris, A25   11. The thing I enjoy most about living in the Tampa Bay area are the
              many social activities available. I'm single and live alone and it is
              important to me to be able to spend time with friends. I enjoy doing
              new things and meeting new people. When I am doing something with
              friends I feel happy, I have fun and I am often challenged to learn new
              things. It's a wonderful feeling.
Harris, A03   12. Our family absolutely LOVES having season passes to Disney,
              Busch Gardens and Adventure Island. We look forward to our next
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              outing and always have something planned. It gives the kids something
              to be excited about and us too! We feel theme parks offer us the unique
              variety of entertainment unparalleled by anything else. We feel sort of
              "special" that we are fortunate enough to get to have passes to places
              many people only dream about going to.
Harris, A16   13. Well the roads are easy to get around and improving. I can get to
              my customers quicker and easier and they can be happy and myself can
              be happier and sleep better at night and did something positive for the
              Tampa Bay Area
Harris, A02   14. Please come visit me this winter , I promise you will feel refreshed
              with a little R & R when we go outside to several theme parks and
              beaches . You wont return the same ! We all need to get away and
              escape from work - you get pampered and feel brand new to work and
              school again
Harris, A20   15. The Tampa Bay area is a great place to go boating. It's a great to
              relax and spend time with your friends and family. You can go places
              that you can't by car like the surrounding islands. You can also go to
              dinner by boat, watch the sun go down over the water. It's a great way
              to spend time in Tampa Bay.
Harris, A13   16. Tampa is ripe in cultural diversity. If we use the tools given us here
              we can understand our place in the global society. We need to learn to
              get along with many and Tampa allows this.
Harris, A12   17. Tampa bay has many educational opportunities available at college
              and other levels. Many clubs and activities are available, too and good
              recreation centers..
Harris, A18   18. This geographical area provides for many different cultures and
              background, which my family values.
Harris, A22   19. The cost of living in TB is affordable. No income taxes and prices
              for goods are relatively low. No winter clothes to buy. Heating is low in
              winter. We have been able to travel the country and do a lot of
              activities. I enjoy living every day to the fullest. We can do outside
              activities 12 months a year.
Harris, A07   20. The job market is very good and pay scale is good. You should
              consider coming down
Harris, A21   21. The inexpensive entertainment is the one thing I enjoy most about
              living in Tampa Bay. This is so important to me because it allows me to
              do so much on a small budget. The pay scale in this area is not great
              but due to tickets for parks and shows being cheap my family can do a
              lot. When I think about this benefit it give me a sense of wealth. I get to
              spend time with my family without living outside my means.
Harris, A27   22. Visiting all the beaches, west coat to the east coast. The benefit is to
              see your family, friend, and enjoy the peace the beaches have to offer.
Harris, A26   23. I absolutely love living in the Tampa Bay area. There are tons of
              things to do for both adults and children. We have so much fun
              together and we love having company. It brings us such joy to see
              everyone so happy. How blessed we are to live here!
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Harris, A04 24. Got nothing cant type that fast
Harris, A24 25. I would wish that everyone could benefit from the great Beaches in
            our area because of the regenerative qualities it extends.



What You Enjoy Least About Tampa Bay

                  Now, other than weather related issues (e.g., hurricanes) what do you
Instructions:
                  like least about living in the Tampa Bay area? (multiple responses)
Ideas Results

Author                                          Idea
Harris, A33   1. Traffic
Harris, A09   2. Crime
Harris, A19   3. Racism
Harris, A03   4. Traffic
Harris, A08   5. It is getting to over built
Harris, A30   6. No mountains...too flat
Harris, A28   7. Salaries are very low
Harris, A10   8. Traffic
Harris, A19   9. Traffic
Harris, A20   10. Growing population
Harris, A21   11. Lack of mass transit
Harris, A31   12. Crime
Harris, A02   13. Traffic congestions; too many homes
Harris, A13   14. Roads
Harris, A27   15. Congested road due to growth.
Harris, A06   16. The congestion
Harris, A09   17. Congestion
Harris, A26   18. US Highway 19
Harris, A05   19. Crowded neighborhoods
Harris, A33   20. Tourists (Orlando area mainly)
Harris, A06   21. The traffic
Harris, A25   22. Unemployment
Harris, A06   23. The violence
Harris, A18   24. Crime
Harris, A05   25. Lack of seasons
Harris, A12   26. Traffic getting worse
Harris, A21   27. Traffic
Harris, A02   28. Not enough streets
Harris, A06   29. The ghettos
Harris, A30   30. BIG cockroaches
Harris, A16   31. More parking needed in S. Tampa for events
Harris, A22   32. Population growth
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Harris, A10   33. Construction
Harris, A31   34. Congested
Harris, A27   35. Ditto on low salaries
Harris, A28   36. Not enough mom/pop restaurants
Harris, A09   37. Housing prices
Harris, A25   38. Hurricanes
Harris, A12   39. Potholes
Harris, A20   40. Real estate is so expensive
Harris, A05   41. High housing prices
Harris, A24   42. Traffic
Harris, A03   43. Public schools
Harris, A02   44. Congestion
Harris, A14   45. Traffic
Harris, A28   46. Bugs
Harris, A18   47. Lack of public transportation
Harris, A10   48. Crime
Harris, A06   49. NO REAL DINERS!
Harris, A26   50. The number of people that run red lights
Harris, A21   51. Lack of job opportunities
Harris, A25   52. Traffic
Harris, A02   53. Rude Yankees
Harris, A19   54. Old prejudices from Southern viewpoint
Harris, A27   55. Driving I 4
Harris, A20   56. Traffic
Harris, A03   57. FCAT
Harris, A09   58. Low salaries
Harris, A12   59. Too rapid growth
Harris, A05   60. No hills and mountains
Harris, A19   61. Snowbirds
Harris, A25   62. Road construction
Harris, A16   63. Drainage needs improved still in S. Tampa
Harris, A26   64. Lots of accidents
Harris, A14   65. Public school system
Harris, A21   66. Very poor pay scale
Harris, A28   67. Construction takes forever
Harris, A25   68. Malfunction junction
Harris, A33   69. How radio stations lag behind with radio hits
Harris, A02   70. Crowded schools
Harris, A22   71. Water restrictions
Harris, A27   72. Roads needs a lot of restructure.
Harris, A06   73. People not using signal lights
Harris, A20   74. Storms
Harris, A13   75. Not enough buses
Harris, A28   76. Traffic
Harris, A20   77. Hurricanes
Harris, A30   78. Too far from the rest of the country...stuck in the corner of bum
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              $%%% Egypt
Harris, A05   79. Crazy road during "season"
Harris, A20   80. Alligators
Harris, A24   81. Water problems
Harris, A21   82. Lack of multicultural things to do
Harris, A25   83. Homeless
Harris, A06   84. Kids getting their permits at 15
Harris, A10   85. Low education levels
Harris, A19   86. Cost of electricity
Harris, A18   87. Southern leftovers
Harris, A25   88. Crime
Harris, A02   89. Rude drivers =poss Yankees
Harris, A33   90. Teacher pay scale is very low
Harris, A05   91. Constant road construction
Harris, A07   92. The crime is holding the best of the things down
Harris, A03   93. Needs rapid transit
Harris, A22   94. Condo growth
Harris, A30   95. Have to mow lawn in the winter
Harris, A14   96. Poor planning on development
Harris, A19   97. Political issues
Harris, A10   98. Old drivers
Harris, A26   99. Gentlemen’s clubs
Harris, A20   100. Insurance is high
Harris, A16   101. Some areas could be a little cleaner especially East
Harris, A21   102. Too many condos
Harris, A27   103. Road rage.
Harris, A12   104. Changing driving attitudes- less courtesy
Harris, A02   105. Poor cops
Harris, A31   106. Teachers salary
Harris, A03   107. Fire ants
Harris, A19   108. Police could be better
Harris, A13   109. It takes a long time to get out of Florida
Harris, A06   110. Real estate too high
Harris, A02   111. Underpay teachers
Harris, A18   112. Environmental problems
Harris, A14   113. Roads don't keep up with growth
Harris, A19   114. Teachers aren't paid enough
Harris, A25   115. Accessibility for disabled
Harris, A10   116. Cost of housing
Harris, A12   117. Overdevelopment
Harris, A02   118. Interest rates
Harris, A21   119. Very expensive to become a home owner
Harris, A02   120. Voters problems
Harris, A28   121. SALARIES ARE WAY TOO LOW
Harris, A07   122. Crime and the problems it cost us
Harris, A07   123. Your life is not as comfortable as it could be
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S2 Survey: What You Enjoy Least

                  Please respond to the following survey questions. There will be an
Instructions:
                  instruction at the end of the survey on how to submit your responses.
Questionnaire Results
20 Responses

Tampa Bay Area What You Enjoy Least

1. Other than weather-related issues, what's the ONE THING that you
enjoy least about living in the Tampa Bay area?
Author                                           Idea
Harris, A27   1. The congested roadways.
Harris, A06   2. The Traffic
Harris, A31   3. Teachers salary
Harris, A33   4. Teacher pay rate
Harris, A05   5. High housing costs
Harris, A28   6. Salaries too low
Harris, A30   7. Too far from rest of country
Harris, A02   8. Traffic congestion, poor developer plans
Harris, A13   9. The distance we are from other states
Harris, A14   10. Traffic 7 congestion
Harris, A03   11. Traffic
Harris, A04   12. (no comment)
Harris, A08   13. Prices are too high including parking at events and taxes and
              insurance is too high
Harris, A07   14. Crime
Harris, A19   15. Overpopulation
Harris, A22   16. Overdevelopment
Harris, A09   17. The high cost of housing,
Harris, A18   18. Lack of growth planning
Harris, A21   19. The Pay scale
Harris, A10   20. Traffic


2. Why is that so important to you? Why does that matter?
Author                                         Idea
Harris, A27 1. Because the more congested roads cause travel time to home to be
            longer.
Harris, A06 2. I have to commute daily, between school and work. Visiting family.
            Taking my son to a doctors appointment.
Harris, A31 3. It is important to me because that is what I went to college for and

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              that is my career
Harris, A33   4. It is my career
Harris, A05   5. It makes it difficult to buy an affordable home that is large enough
              for my family.
Harris, A28   6. Cost of living is high, but salaries low
Harris, A30   7. I love to travel to the mountains
Harris, A02   8. Traffic problems. accidents and road rage increase, my tax rise
Harris, A13   9. All of our family lives outside of Florida
Harris, A14   10. Makes it difficult to plan
Harris, A03   11. Too much traffic and reckless drivers on highway increase danger
Harris, A04   12. (no comment)
Harris, A08   13. It is getting to expensive to live here
Harris, A07   14. (no comment)
Harris, A19   15. Environment, taxes
Harris, A22   16. Growing crowds Government restrictions cost impacts
Harris, A18   17. It impacts my future plans to reside in Florida.
Harris, A21   18. I would like to own land, the low pay does not allow that.
Harris, A10   19. Because it stresses me out
Harris, A09   20. Owning a home is a sense of pride.


3. What's the CONSEQUENCE of that element to you and your family?
What does it constrain you from doing or doing differently in your life?
Author                                         Idea
Harris, A27 1. Less time to spend with my family.
Harris, A06 2. It takes me so much longer to go anywhere. I have to wake up
            earlier. Waste more gas, I cant take my time doing anything. I have to
            be on NYC mode all the time.
Harris, A31 3. I feel like I don't make enough money
Harris, A33 4. Hard to support my family the way I would like
Harris, A05 5. It keeps us from buying a home, and instead we are leasing at a very
            high cost.
Harris, A28 6. Forced to continually look for other jobs or side work to keep up
Harris, A30 7. This keeps me from making as making as many trips as I would like
            and when I do....it costs more
Harris, A02 8. Less daily outing to mall etc ;more cost for gas due to a/c on slow
            driving
Harris, A13 9. Fewer visits
Harris, A14 10. Sometimes to just do what we'd like to
Harris, A03 11. We modify our schedules to stay off the roads during peak traffic
Harris, A04 12. (no comment)
Harris, A08 13. I may have to move
Harris, A07 14. Disrupts your life
Harris, A19 15. Traffic, congestion, crowded school
Harris, A22 16. Waiting lines rising costs
Harris, A18 17. That we would move to another state
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Harris, A21 18. I doesn't allow me to save money for my families future. It also
            limits where we can live.
Harris, A09 19. Never really putting down any roots, or having a home for our
            grandchildren to come home to makes us feel as though we not
            productive enough.
Harris, A10 20. It can keep us from doing an activity


4. When that consequence is present in your life, when it occurs for you,
how does it make you feel? What kind of sense does it give you?
Author                                            Idea
Harris, A06   1. Its VERY Aggravating. I almost get a sense of road rage.
Harris, A27   2. Stressed out.
Harris, A31   3. I feel frustrated
Harris, A33   4. Like we are taken advantage of
Harris, A05   5. It makes me frustrated and has us considering moving out of state.
Harris, A28   6. I thought life in Tampa would be easier, less bills, but that’s not the
              case.
Harris, A30   7. Makes me mad and leaves me with regrets that I moved to Florida
Harris, A02   8. Impatience; frustration
Harris, A13   9. Less visits to family. It makes me sad
Harris, A14   10. Frustration
Harris, A03   11. Penalized, helpless
Harris, A04   12. (no comment)
Harris, A08   13. It give me a negative feeling
Harris, A07   14. (no comment)
Harris, A19   15. Frustrated, annoyed
Harris, A22   16. Frustration
Harris, A18   17. Very sad for the environment and those who can't leave.
Harris, A09   18. It leaves me with a sense of sadness
Harris, A21   19. Disbelief
Harris, A10   20. I feel angry. It gives me a sense of helplessness




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Summary Paragraph
5. Now, looking at you responses above, please put them together in a
paragraph as if you were writing an email to a friend or colleague. Be
persuasive and cover each of the points: what's the ONE thing you enjoy
least about living in the Tampa Bay area, why that is so important to you,
what the consequence of that is to you and your family (what it constrains
you from doing or doing differently), and when that consequence occurs
for you, how it makes you feel, what kind of sense it gives you. (Please
submit your entire response as a paragraph style position statement.)
Author                                           Idea
Harris, A06 1. The traffic here is getting ridiculous. There are houses all over the
            place now so of course that means more people, and all of those people
            seem to be trying to get to the same place at the same time. Not only are
            the roads constantly bumper to bumper, I have to worry about the
            people who cant drive.
Harris, A27 2. I enjoy least of the area is the busy roads. During rush hour it takes a
            while to travel home.
Harris, A31 3. The teachers salary could be better. This is what I went to college for
            and it is my career. I feel frustrated not making enough money.
Harris, A33 4. One of the negative aspects for the Tampa Bay area would have to be
            the low teacher pay rate. This is big for me because it is my career. It
            restricts me from being able to support my family like I would like.
            When compared to other states, I feel that we are being taken
            advantage of.
Harris, A05 5. The high cost of housing in Tampa Bay makes it difficult to buy an
            affordable home for young families. It has kept us leasing, and even this
            is expensive. It makes me frustrated and has us considering moving out
            of state.
Harris, A28 6. Life in Tampa is tough as far as salaries go. The cost of living is high.
            I don't know how people who were born here, making the salaries they
            do could afford nice homes.
Harris, A30 7. I wished that I that I was closer to the rest of country because I love
            travel to the mountains and the few times that I get to this cost me more
            both in money and time.
Harris, A02 8. If home developers and city commission planned streets better ; may
            be less congestion, road rage, less taxes
Harris, A13 9. Tampa is a wonderful place. The only problem I have is the distance
            from family
Harris, A14 10. Wonder with traffic and congestion if planning couldn't have been
            better
Harris, A03 11. The traffic here is horrific during rush hour. Reckless drivers put
            me and my family in danger. We modify our trips to the theme parks so
            as not to coincide with rush hour. It makes us feel helpless and
            somehow penalized
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Harris, A04 12. (no comment)
Harris, A09 13. The high cost of housing, prevents us from owning a home. If we
            never have the opportunity to own a home, it leaves me with a sense of
            sadness. Never really putting down any roots, or having a home for our
            grandchildren to come home to makes us feel as though we not
            productive enough.
Harris, A08 14. I would like to continue living here but the prices of everything
            keeps going up.
Harris, A07 15. Crime…
Harris, A19 16. Overpopulation is choking our resources. It is getting expensive to
            live here.
Harris, A22 17. Overdevelopment in the area is raising costs and decreasing the life
            style
Harris, A18 18. The lack of planning for growth has an impact on the economics of
            the area, the environment, schools and housing. This affects all
            Floridians.
Harris, A21 19. The pay scale in the Tampa area is way off. There are too many
            underpaid educated people in this area. The lack of job opportunity
            and high cost of living don't add up. Due to the low pay I can't afford to
            buy a home or save for my families future. When I think about it, I
            have a sense of disbelief. Disbelief that people can survive on such poor
            pay. I feel I may need to move to improve my quality of life.
Harris, A10 20. The traffic is horrible here in Tampa. It can be a real inconvenience
            in your life.


Comparing the Positives and Negatives

6. Finally, if you think about all of the positive aspects of living in the
Tampa Bay area vs. All of the negative aspects of living in the Tampa Bay
area, how would assess the two?
 High     Low          Avg.                            Idea
  90       20           68 1. The percent of elements of living in Tampa Bay I view
                            as POSITIVES:
  80        0           29 2. The percent elements of living in Tampa Bay I view as
                            NEGATIVES:

                Idea                0-8 9-17 18- 27- 36- 45- 54- 63- 72- 81-
                                             26 35 44 53 62 71 80 89
1. The percent of elements of        0   0    1   0   0   3   4   3   3   6
living in Tampa Bay I view as
POSITIVES:
2. The percent elements of           1    6    3     3    4     2    0     0    1    0
living in Tampa Bay I view as
NEGATIVES:
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What You Enjoy Most About Your Neighborhood

                  Now, let's talk specifically about your neighborhood in the Tampa Bay
Instructions:     area. What do you enjoy MOST about your neighborhood where you
                  live today? What are the most positive aspects? (multiple responses)
Ideas Results

Author                                          Idea
Harris, A31   1. Small
Harris, A31   2. Golf courses
Harris, A33   3. Nice people
Harris, A05   4. The people
Harris, A31   5. Gated
Harris, A16   6. Work close to home
Harris, A33   7. VERY quiet
Harris, A19   8. Access to amenities
Harris, A06   9. I have 2 of everything within 2-5 miles
Harris, A02   10. Folks
Harris, A28   11. Park like
Harris, A10   12. Beaches
Harris, A25   13. Historic district
Harris, A19   14. Close to work
Harris, A03   15. Young families like us
Harris, A21   16. Love downtown St. Pete
Harris, A10   17. Golf
Harris, A13   18. Diversity
Harris, A27   19. Quiet
Harris, A28   20. Great neighbors
Harris, A25   21. Live on a lake
Harris, A22   22. Quiet
Harris, A09   23. Sports
Harris, A05   24. Park within walking distance
Harris, A31   25. Access to interstates
Harris, A02   26. Friendly Yankees here
Harris, A06   27. Close to work
Harris, A19   28. Lots of trees
Harris, A16   29. Good garbage pickup
Harris, A25   30. Walk to library
Harris, A03   31. Low crime
Harris, A14   32. Privacy
Harris, A20   33. Clean yards
Harris, A09   34. Beaches
Harris, A06   35. Close to school
Harris, A10   36. Shopping
Harris, A28   37. Convenient to stores
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Harris, A21   38. Everything is close
Harris, A25   39. Walk to art museum
Harris, A20   40. Quiet
Harris, A18   41. Near downtown and the beaches
Harris, A22   42. Convenient to retail
Harris, A02   43. Safe walking paths
Harris, A27   44. Close to interstate
Harris, A13   45. Beautifully landscaped
Harris, A19   46. Relatively peaceful
Harris, A05   47. People really look out for each other
Harris, A12   48. Ethnic mix
Harris, A24   49. Gated community with amenities
Harris, A06   50. For the most part friendly people
Harris, A20   51. Not a lot of traffic
Harris, A02   52. Near a big mall
Harris, A16   53. Quiet neighbors
Harris, A05   54. Close to many things
Harris, A13   55. Nice to come home to
Harris, A22   56. Parks and recreation close
Harris, A25   57. Walk to downtown
Harris, A20   58. Close to work
Harris, A19   59. Young families and older couples
Harris, A03   60. Convenience of shopping and entertainment
Harris, A10   61. Restaurants
Harris, A12   62. Friendly
Harris, A30   63. Everybody lives on 5 acres in the country..spread out and most own
              cattle and horses and gives me a sense of "not" being in the city even
              though the city is only minutes away
Harris, A02   64. Kids aren’t bussed to the city
Harris, A27   65. Easy access to interstates
Harris, A14   66. Convenient to schools churches security
Harris, A21   67. Lots of entertainment in walking distance
Harris, A25   68. Close to friends
Harris, A10   69. Quiet
Harris, A06   70. Barely any sex offenders in my zip code
Harris, A13   71. Serene
Harris, A07   72. The people and kindness of most of them
Harris, A05   73. Nice mix of people
Harris, A20   74. Safe
Harris, A19   75. Lots of families walk around
Harris, A22   76. Pleasant neighbors
Harris, A16   77. Shopping and restaurants are close
Harris, A30   78. Quiet
Harris, A02   79. Lots of difft restaurants
Harris, A24   80. Friendly people
Harris, A05   81. Safe
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Harris, A12 82. Convenience stores
Harris, A13 83. Peaceful lakes
Harris, A18 84. My neighbors are different ages and they are from many different
            places
Harris, A31 85. Nice mix of people
Harris, A22 86. Very safe
Harris, A02 87. Super Wal-Mart nearby of course
Harris, A05 88. Lots of children
Harris, A20 89. Close to everything
Harris, A19 90. Close to supermarket
Harris, A06 91. Close to malls
Harris, A21 92. Very beautiful, love living on the water
Harris, A12 93. Near interstate
Harris, A25 94. Easy to get to city...Tampa or Orlando
Harris, A22 95. Minimal crime
Harris, A27 96. Restaurant locations for me are convenient
Harris, A20 97. Great place to walk
Harris, A19 98. 15 minutes from beach
Harris, A02 99. Near highway 75
Harris, A16 100. Good police protection
Harris, A12 101. Quiet
Harris, A30 102. Relaxing...cept mowing the 5 acres but even that has its positives
Harris, A25 103. Lots of good shopping
Harris, A13 104. Convenient to shopping
Harris, A19 105. 5 minutes to the highway
Harris, A03 106. Country living but close enough to city
Harris, A02 107. Cops patrolled
Harris, A10 108. Parks



S3 Survey: What You Enjoy Most About Your
Neighborhood

                 Please respond to the following survey questions. There will be an
Instructions:
                 instruction at the end of the survey on how to submit your responses.
Questionnaire Results
26 Responses




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Your Neighborhood: What You Enjoy Most

1. What's the ONE THING that you enjoy most about your neighborhood?
Author                                          Idea
Harris, A09   1. High school activities.
Harris, A33   2. The quiet area
Harris, A27   3. Peace & quiet
Harris, A31   4. Golf course
Harris, A30   5. Relaxing and quiet
Harris, A08   6. Boating community
Harris, A06   7. Everything’s close by
Harris, A28   8. Park like setting
Harris, A13   9. Peaceful lakes
Harris, A05   10. The people
Harris, A18   11. The People
Harris, A19   12. Close to work and family
Harris, A03   13. Young families like us
Harris, A16   14. I can walk to work everyday less than 2 minutes
Harris, A02   15. Proximity to stores/restaurants
Harris, A07   16. Relaxed area to live in
Harris, A26   17. Two of us are having problems dialing back in to the help line... The
              877-404-9870 number is not accepting our password... Help!
Harris, A24   18. Close to everything and still rural
Harris, A04   19. The people
Harris, A22   20. Convenience to many activities
Harris, A10   21. Close to Beach
Harris, A25   22. The people
Harris, A20   23. Close to everything.
Harris, A12   24. Good neighbors, good ethnic mix
Harris, A14   25. Privacy
Harris, A21   26. The close proximity to everything

2. Why is that so important to you? Why does that matter?
Author                                          Idea
Harris, A33 1. It's easy for me to relax
Harris, A27 2. I work in a busy environment during the day, coming home to a
            quiet peaceful home and neighborhood is Very important. It allow for
            me to rest, re charge my body.
Harris, A31 3. Relaxing; physical activity
Harris, A30 4. Stressful job--good to get home to peace and quiet
Harris, A08 5. We have a sailboat and my husband and I enjoy it very much
Harris, A06 6. I have literally 2 of everything within a 2-5 mile radius. Everything I
            need is within reach at all times
Harris, A28 7. Beautiful scenery to wake up to every morning

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Harris, A13   8. Allows me to get centered every morning
Harris, A05   9. It is so important because it is a great place to raise a family.
Harris, A09   10. Having a child who is involved in a lot of activities keeps us busy.
Harris, A18   11. I value who I place in my circle of friends and my neighbors are in
              that category.
Harris, A19   12. Allows me more time to enjoy doing the things I want to do.
Harris, A03   13. Allows us to make friends
Harris, A16   14. I can sleep later in the am. Can work after hours easily if needed
Harris, A02   15. Don’t have to drive far to get away ;if I need milk or bread its a hop
              skip from my home ; my son could walk to work at supermarket .
Harris, A07   16. Retired and enjoying it
Harris, A26   17. This is user hia26 needing help getting back in...
Harris, A24   18. Convenient
Harris, A04   19. Everyone knows each other
Harris, A22   20. The family can do many things without traveling great distances
Harris, A10   21. Can go to beach for sunsets or spur of the moment
Harris, A25   22. It doesn't matter how much there is to do or how much money you
              have if you don't have friends
Harris, A20   23. Less time traveling and less traffic, can get things fast when I'm in a
              hurry.
Harris, A12   24. It makes living here pleasant and interesting
Harris, A14   25. Security, it gives a sense of well being
Harris, A21   26. Allows me to enjoy my surroundings and not worry about getting
              there.

3. What's the BENEFIT of that element to you and your family? What
does it allow you to do or do differently in your life?
Author                                            Idea
Harris, A33   1. Easy to "get away" from the workplace
Harris, A27   2. Talk enjoy good conversation together, talk with neighbors also.
Harris, A31   3. Family time
Harris, A30   4. Seclusion.....away from the hectic world
Harris, A08   5. Relaxation
Harris, A06   6. If I ever need something last minute I don’t have to drive far to get it.
              Its there for the taking 24/7
Harris, A28   7. Peace like feeling
Harris, A13   8. We can watch the birds and relax in paradise
Harris, A05   9. It gives us a chance to get to know different types of people from all
              over the country.
Harris, A09   10. This gives us the chance to get to meet lots of new people, go to a lot
              of different places.
Harris, A18   11. Harmony and balance. It allows me to have a sense of community.
Harris, A19   12. There is more time for doing the things I enjoy and spending time
              with friends and loved ones. I can do the things that are most important
              to my quality of life.
Harris, A03   13. Increased socialization and also help
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Harris, A16 14. Pay the bills easier and save more money, wear and tear on the
            truck also
Harris, A02 15. Less driving time after working and driving far to work . Will want
            to go out to eat due to proximity
Harris, A07 16. Freedom from stress of big cities
Harris, A26 17. ....
Harris, A24 18. Not spend so much time on the road- more time to spend with
            family friends
Harris, A04 19. Neighbors support each other
Harris, A22 20. Provides more family time while maximizing activities
Harris, A10 21. The benefit to our family is it gives us the opportunity to enjoy the
            beach life when we want. It allows our family to have a care free sense
            of life.
Harris, A25 22. Always someone to talk to, do things with to care
Harris, A20 23. It allows us to spend more time together enjoying the things we like
            to do instead of taking the time to drive everywhere.
Harris, A12 24. We enjoy the children and the adults both
Harris, A14 25. Freedom and allows me to be carefree
Harris, A21 26. Spend less time in transit and on gas

4. When that benefit is present in your life, when it occurs for you, how
does it make you feel? What kind of sense does it give you?
Author                                            Idea
Harris, A33   1. Gives me a sense of accomplishment; well-being
Harris, A27   2. Rested, and at peace with the world, and environment.
Harris, A31   3. Happy
Harris, A30   4. Rejuvenation
Harris, A08   5. A sense of peace
Harris, A06   6. I’m glad.
Harris, A28   7. Makes you feel happy/alive
Harris, A13   8. Has a great calming effect on us
Harris, A05   9. It makes us feel welcomed and safe.
Harris, A09   10. I get a great sense of good neighbor, as we participate with all the
              other members of the school.
Harris, A18   11. Sense of belong. Americans from all walks of life living together and
              prospering.
Harris, A19   12. I feel more content, less harassed by inconvenience, fulfilled.
Harris, A03   13. Stability, rootedness, peace
Harris, A16   14. Makes me feel like I am living in the best place for me at this time.
Harris, A02   15. Great escape plans can be made ,RELIEF ! By myself or with
              friends happy, R & R times at mall , browsing , or coffee at restaurant
Harris, A07   16. Life is good
Harris, A26   17. ....
Harris, A24   18. Happy contented
Harris, A04   19. Secure
Harris, A22   20. Happy family environment
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Harris, A10 21. It makes me feel like I belong, and it gives me a sense that life is
            great.
Harris, A25 22. I feel blessed and loved, never alone
Harris, A20 23. It makes me feel relieved when I have to get something fast.
Harris, A12 24. It is nice to live in a working class community
Harris, A14 25. Happy, content and glad that we moved here 30 years ago
Harris, A21 26. Relaxed or at ease


Summary Paragraph

5. Now, looking at you responses above, please put them together in a
paragraph as if you were writing an email to a friend or colleague. Be
persuasive and cover each of the points: what's the ONE thing you enjoy
most about living in your neighborhood, why that is so important to you,
what the benefit of that is to you and your family (what it allows you to do
or do differently), and when that benefit occurs for you, how it makes you
feel, what kind of sense it gives you. (Please submit your entire response as
a paragraph style position statement.)
Author                                            Idea
Harris, A33 1. He best thing about my neighborhood is definitely the peace and
            quiet. It's easy for me to take a nap or read and write at will. I don't
            have to contend with party music all the time like at my old house.
            Knowing I'm a young homeowner who can come home and relax, it
            gives me a sense of accomplishment and well-being.
Harris, A31 2. Living on the golf course is relaxing. Gives you a sense of resort style
            living and keeps me physically in shape and active. Everyone in the
            family does this activity so gives us some family time and competition. I
            feel happy having this in my neighborhood!!
Harris, A30 3. My job is just so stressful that when I do finally arrive home its just
            so peaceful and quiet that I'm instantly rejuvenated and at peace with
            the world.
Harris, A08 4. Living on the water allows for peace of mind and relaxation. Having
            a sailboat in the backyard is wonderful. Sailing Tampa Bay is great.
Harris, A06 5. If chili’s is too packed.. Its okay.. There’s another one 5 minutes
            away.. If I cant find a part in home depot, guess what! Lowes is RIGHT
            across the street. Its a great thing. Very convenient.
Harris, A28 6. Living in my neighborhood is just beautiful. Its like entering a park
            when you drive thru it. There are beautiful flowers and trees and it
            makes you feel happy all the time. There are times we've had hot air
            balloon flying over the house and it is just magical
Harris, A13 7. Florida, the place everyone comes for relaxation. We have it every
            day in our own back yard with our tranquil lake. Who could ask for
            anything more?
Harris, A05 8. The people in my neighborhood are wonderful. It is so important to
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              have a great neighborhood for young families where there are children
              and other adults to keep an eye on everyone. It also gives us a chance to
              meet lots of different people. It makes us feel welcomed and safe.
Harris, A09   9. High school activities is one of my favorites. Having a child who is
              involved in a lot of activities keeps us busy. This gives us the chance to
              get to meet lots of new people, and go to a lot of different places. I get a
              great sense of good neighbor, and community involvement, as we
              participate with all the other members of the schools.
Harris, A18   10. This is what America stands for to many people. A sense of
              community and belongingness no matter what creed or color, gender or
              religion. We come together for the greater good.
Harris, A19   11. I enjoy living in my neighborhood because it allows me the luxury
              of time with no long commute to work and I live 10 minutes from
              family. I can spend time doing the things I want to rather than being in
              traffic or spending money on tolls, etc.
Harris, A03   12. We feel so fortunate to live in a neighborhood where we've
              established lifelong friendships with our neighbors. We socialize and
              also “share the load" during hard times. It has given us a sense of
              stability, rootedness and a comfort level that I don't feel can be
              achieved without the benefit of "community". It brings us a sense of
              peace and that this is truly HOME.
Harris, A16   13. I can be more free with my time and when relaxing I can really
              relax knowing that I am living in the best place for me to live at this
              time and work also
Harris, A02   14. Because my neighborhood was built and then the shops/malls
              restaurants came -- I have the best of both worlds,, quiet home and not
              too far from everything I need .
Harris, A07   15. You should not wait to move here, the town is great traffic is light
              and there is little pressure in your life
Harris, A27   16. Living in my neighborhood is so peaceful and quiet. Living here
              allows for a person to come home after a busy work day and enjoy the
              comforts of a quiet home. It give you a sense of well being the benefit is
              well rested and rejunivated.
Harris, A26   17. ....
Harris, A24   18. I love the neighborhood we live in. It's close to everything - so we
              can spend more time with family and friends.
Harris, A04   19. It helps with kids etc.
Harris, A22   20. Our neighborhood is convenient to many activities and recreation.
              The shopping mall is close. We don't have to always get into the car and
              travel somewhere. The park system is great and close by. We have
              more time available for family activity and education. I love the
              neighbors.
Harris, A10   21. The one thing I love about my neighborhood is the close proximity
              to the beach. My family and I are able to go down for the sunset or a
              swim. It brings us closer together and gives us a sense of purpose.
Harris, A25   22. The best thing about living in my neighborhood is the people. I say
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              that because it doesn't matter how much there is to do or how much
              money you have if you have no friends to share your life with. I always
              have friends check up on me to see how I am, people to do things with,
              to get together with just to talk or to do something new and fun. I never
              feel alone and lonely. I love living in a great area & having friends to
              enjoy it with.
Harris, A20   23. The neighborhood that I live in is close to the mall, grocery stores,
              gas stations, friends and family. It's easy to get around. I can usually
              get the things that I want quickly. This allows me to have more time
              enjoying the things I like to do instead of always driving or being in
              traffic.
Harris, A12   24. Our neighborhood is generally quiet. We have people outdoors
              every day rather than just staying in their homes and never appearing
              outside. We even have a mariachi band Friday nites! And no one
              complains!
Harris, A14   25. Living in a secure neighborhood, with all conveniences nearby we
              enjoy a quiet, calm life style
Harris, A21   26. The close proximity to everything is what I enjoy most about
              downtown St. Pete. It allows me to enjoy my surroundings and not
              worry about getting there. I can walk to the parks, movies grocery
              stores and restaurants. I spend less time in transit and on gas. This
              aspect makes me feel relaxed or at ease.



What You Enjoy Least About Your Neighborhood

                  Now, still thinking about your neighborhood, what do you enjoy
Instructions:     LEAST about your neighborhood? What do you find unattractive or
                  undesirable? (multiple responses)
Ideas Results

Author                                       Idea
Harris, A33 1. Close to a trailer park
Harris, A28 2. Construction takes forever
Harris, A33 3. Part of a homeowner's association
Harris, A05 4. Very expensive homes
Harris, A25 5. Brick street
Harris, A31 6. Crime
Harris, A30 7. Homes too far apart...
Harris, A13 8. Traffic
Harris, A09 9. Expensive homes
Harris, A06 10. Too many people that don’t live in the neighborhood driving
            through
Harris, A02 11. Too many apts
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Harris, A21   12. The cost of living
Harris, A10   13. Traffic
Harris, A05   14. Houses too close together
Harris, A19   15. Alley way trash collection
Harris, A10   16. Crime
Harris, A09   17. Crime rates
Harris, A18   18. Congestion
Harris, A27   19. Getting in and out of the cross streets.
Harris, A03   20. Taxes
Harris, A33   21. Hard to get out in mornings due to bus schedule
Harris, A06   22. Homes too close
Harris, A25   23. Homeless loiter nearby
Harris, A02   24. Traffic
Harris, A28   25. Traffic
Harris, A31   26. Street pavement
Harris, A20   27. Change of neighbors
Harris, A22   28. Rundown apartments at end of street
Harris, A18   29. Crime
Harris, A19   30. People parking on their lawn
Harris, A16   31. Landlord could cut the grass and landscape better
Harris, A06   32. Too many subdivisions
Harris, A14   33. Not too far from suitcase city
Harris, A10   34. Bad intersection
Harris, A25   35. One way street
Harris, A30   36. Cant get to know neighbors too well cuz of the distance
Harris, A02   37. Increase taxes ,interests
Harris, A05   38. Association restrictions
Harris, A19   39. No speed bumps
Harris, A33   40. Too many children play in the streets
Harris, A12   41. Sirens on large close street
Harris, A22   42. Increasing traffic
Harris, A21   43. Live around a university but no where to rent only condos
Harris, A09   44. High insurance
Harris, A02   45. Loud neighbors sometimes
Harris, A10   46. Bad neighborhood
Harris, A20   47. Not as much community
Harris, A28   48. Taxes high
Harris, A07   49. Close to a town with a lot of crime
Harris, A19   50. Renters that don't care about their property
Harris, A16   51. Landlord could paint the buildings
Harris, A08   52. New building all over, used to see cows everywhere.
Harris, A27   53. People parking on the streets in my neighborhood.
Harris, A05   54. People drive too fast with lots of children around
Harris, A06   55. Home owners fees too high
Harris, A28   56. Water cost high
Harris, A25   57. Restaurant across the street
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Harris, A30   58. Mow constantly.......too much work to upkeep
Harris, A02   59. Teenage drivers all over
Harris, A19   60. Neighbors who let their dogs bark
Harris, A20   61. Not as friendly since no one knows anyone very well
Harris, A22   62. Taxes and insurance
Harris, A12   63. Accidents on close street
Harris, A31   64. Cdd fees
Harris, A02   65. Too many cars
Harris, A05   66. Not enough land
Harris, A14   67. Traffic despicable in rush hour
Harris, A26   68. People that don't take care of their homes
Harris, A21   69. All apartment buildings going condo
Harris, A06   70. High taxes in Hillsborough county
Harris, A25   71. Cars parking on street
Harris, A12   72. Slow garbage pickup
Harris, A19   73. Loud music, inconsiderate to others
Harris, A18   74. Older neighbors die
Harris, A08   75. Getting to crowded
Harris, A31   76. Construction
Harris, A02   77. Cant water lawns
Harris, A03   78. When people don’t keep up their property
Harris, A22   79. Water restrictions
Harris, A26   80. Taxes
Harris, A24   81. Our homes are very close together - very different than when I was
              a kid
Harris, A30   82. Well water...6%$^&*&*!!!!
Harris, A02   83. High association fees
Harris, A27   84. Yes mowing in the spring/summer too.
Harris, A19   85. Some people aren't friendly
Harris, A08   86. Too high taxes in Hillsborough
Harris, A05   87. Not enough trees
Harris, A26   88. Yes! The water
Harris, A28   89. Starting to get crowded
Harris, A12   90. Too much building
Harris, A03   91. Septic system
Harris, A19   92. People who abuse the water restrictions
Harris, A08   93. Water is a problem
Harris, A20   94. Not very big yards
Harris, A02   95. Old people driving at 90
Harris, A27   96. People cutting down trees!
Harris, A06   97. People properly not maintaining their houses
Harris, A20   98. Neighbors very close
Harris, A10   99. Early landscapers
Harris, A19   100. People who don't clean up after their pets
Harris, A25   101. Construction
Harris, A21   102. Unrealistic price of SMALL homes
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Harris, A06 103. Not controlling their children
Harris, A20 104. Getting more expensive to live
Harris, A25 105. Crime
Harris, A08 106. Property taxes too high
Harris, A26 107. User hia26 and user hia29 still can't connect in through the
            phone....
Harris, A31 108. Neighbors not maintaining their houses
Harris, A12 109. Sirens, crashes, traffic noises on large street
Harris, A13 110. Noisy cars



S4 Survey: What You Enjoy Least About Your
Neighborhood

                 Please respond to the following survey questions. There will be an
Instructions:
                 instruction at the end of the survey on how to submit your responses.
Questionnaire Results
26 Responses

Your Neighborhood: What You Enjoy Least

1. What's the ONE THING that you enjoy least about your neighborhood?
Author                                          Idea
Harris, A33 1. Trailer park in the backyard area
Harris, A06 2. People letting their kids play in others yards & driveways
Harris, A31 3. The construction
Harris, A28 4. Construction around the neighborhood
Harris, A03 5. Increased taxes & insurance
Harris, A10 6. Waking up early on weekends for lawn service by my neighbors
Harris, A30 7. The expense of living in Florida
Harris, A14 8. Rush hour traffic
Harris, A07 9. Condo fees and rules
Harris, A09 10. The high cost of housing is so expensive,
Harris, A05 11. The homes are too expensive and close together.
Harris, A25 12. Restaurant
Harris, A04 13. No sidewalks
Harris, A18 14. Lack of affordable housing for all people.
Harris, A08 15. Too much building.
Harris, A13 16. Traffic traveling too fast and noisy cars
Harris, A12 17. Sirens, crashes on large street nearby
Harris, A16 18. The poor condition of the building and landscaping, where grass
            needs cut, weeds pulled, painting needed also
Harris, A19 19. Inconsiderate neighbors with barking dogs, loose dogs or loud

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              music.
Harris, A27   20. People not picking up litter in their yards.
Harris, A24   21. Too many people don't pick up after their dogs
Harris, A26   22. The noise of the traffic in the morning
Harris, A02   23. Increase in teenagers and old drivers causing more accidents and
              congestion problems
Harris, A21   24. The cost of living
Harris, A22   25. Run down apartments at end of street.
Harris, A20   26. Constant change of neighbors.

2. Why is that so important to you? Why does that matter?
Author                                          Idea
Harris, A33 1. It makes my beautiful home look unappealing when people look out
            my back window
Harris, A06 2. I’m tired of having to wait 5 minutes to pull out of my driveway
            because some wont get out of myyy way!
Harris, A31 3. The roads get traffic-ky
Harris, A28 4. It doesn't look nice
Harris, A03 5. Hurts our budget
Harris, A10 6. Because it interrupts my sleep
Harris, A30 7. Leaves little money for upgrades and life
Harris, A14 8. Plan and leave early
Harris, A07 9. They could do a better job
Harris, A09 10. Which means that we have to live in a crowded apartment
            community.
Harris, A05 11. It makes it hard to own a home with any space around it. This is a
            problem with young active children.
Harris, A25 12. Too close, traffic
Harris, A04 13. Safety for the kids
Harris, A18 14. A community should support those who work in their community.
            By providing affordable housing for all, it reduces air pollution,
            congestion on the roads, etc..
Harris, A08 15. Trying to sell my house but there is too many new buildings that are
            still empty and the builders are practically giving them away
Harris, A13 16. Irritating
Harris, A12 17. Distressing to hear crashes
Harris, A16 18. I want visitors and friends to think well of my landlord, that he is
            not a bum. Everyone should always think well of others.
Harris, A19 19. I can't keep my windows open or I'm reluctant to walk out the front
            door because a dog might run up to me and it may be unfriendly. I'm
            an animal lover, but you can't trust strange dogs.
Harris, A27 20. Because it shows a since of self, and being proud of your home and
            property. Pick up after your self.
Harris, A24 21. It's gross and have to watch your step all the time
Harris, A26 22. It wakes me up
Harris, A02 23. I feel it is a safety problem when these groups are either too fast or
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            too slow ! They increase car insurance for my living areas
Harris, A21 24. Too expensive to buy a home. Forces me to be a renter.
Harris, A22 25. Property resale values will decrease. Vandalism and crime
Harris, A20 26. There's no sense of community, less safe, no one knows anyone,
            constant change in the way people take care of their house, can't
            borrow things.

3. What's the CONSEQUENCE of that element to you and your family?
What does it constrain you from doing or doing differently in your life?
Author                                          Idea
Harris, A33 1. I don't spend much time on my patio because of that
Harris, A06 2. I get really aggravated! I cant be at peace and then it ruins my mood
            for a while.
Harris, A31 3. Delay to work and school
Harris, A28 4. Sometimes difficult to get around.
Harris, A03 5. We would otherwise perhaps save or invest more $
Harris, A10 6. It keeps me from sleeping in on the week end which is a luxury I
            covet
Harris, A30 7. Hard to be able to live comfortably and to give my wife and I the
            things we like or love to do
Harris, A14 8. Doesn't stop you but you must leave earlier. a 25 minute trip take 50
            at rush hour
Harris, A07 9. The cost incurred
Harris, A09 10. Because of the neighbors we have, we spend all of our time home,
            indoors. The crime rate is high in our neighborhood.
Harris, A05 11. It has been hard to find an affordable home that has any privacy
            since the neighbors can look right into my home from their own home.
Harris, A25 12. There is traffic coming, going, strangers, makes me more wary,
            park my car somewhere less noticeable
Harris, A04 13. Have to drive very carefully
Harris, A18 14. I don't want to travel as much. It reduces diversity in the downtown
            area. It creates a "us and them" mentality.
Harris, A08 15. I am stuck with two houses now
Harris, A13 16. Causes accidents and takes extra long to reach a destination when
            everyone is going to or coming home from work
Harris, A12 17. No constraints, just startling sometimes
Harris, A16 18. Uncomfortable to have visitors over and friends for dinner.
Harris, A19 19. I'm not as free even though I'm in my own house. I've politely asked
            them to rectify the barking, sometimes it works. I like the fresh air
            from open windows and I'd like to be able to sleep peacefully.
Harris, A27 20. The litter can blow into other yards, mine for one. It takes time for
            me to pick up after others, which in return takes time away from me
            and my family, pets and other things that I need to accomplish during
            my day.
Harris, A24 21. Dirty shoes - enjoying our walks
Harris, A26 22. It doesn't really constrain us from doing anything. Just getting up
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              earlier
Harris, A02   23. Fear of their lack of driving skills ; prejudice towards them due to a
              few bad apples...
Harris, A21   24. Its forcing my family out of the area. Can't afford to rent and can't
              afford to buy.
Harris, A22   25. The apartments will breed crime and vandalism. The family has to
              be more cautious when leaving the house.
Harris, A20   26. Makes the neighborhood less trusting or safe because you don't
              know who's living around you.

4. When that consequence is present in your life, when it occurs for you,
how does it make you feel? What kind of sense does it give you?
Author                                              Idea
Harris, A33   1. I am not sure if I will get much value with the re-sale of house
Harris, A06   2. Same as above.. Its horrible.. I get in a bad mood quickly
Harris, A31   3. Annoyed
Harris, A28   4. Its very frustrating. I understand it has to be done, but they work
              very slowly here
Harris, A03   5. Neutral
Harris, A10   6. I feel angry about it. I have a sense that there isn't much I can do
              about it
Harris, A30   7. Leaves me with a feeling of frustration and stress
Harris, A14   8. Frustration and aggravation
Harris, A07   9. Frustration
Harris, A09   10. Kids are not safe to play outside, we do not get to take evening
              walks, or even enjoy the pool here. I feel a sense of loss for myself and
              my children, because our home is not really a safe haven for us.
Harris, A05   11. It makes me feel terribly closed in and frustrated.
Harris, A25   12. Makes me feel a little less safe from strangers,
Harris, A04   13. Nervous
Harris, A18   14. Lack of community, sense that everyone has value.
Harris, A08   15. I am worried that I will have to sell my beautiful house for less that
              I anticipated.
Harris, A13   16. Need to reschedule when we go out for activities. Sometimes its
              inconvenient but since we are retired we can make the changes
Harris, A12   17. I feel like speed limit is too high but my complaints fall on deaf ears
Harris, A16   18. Cant do much about a landlord who does nothing. But the rent is
              low and not asking for increases
Harris, A19   19. Frustrated and annoyed that people are so inconsiderate.
Harris, A27   20. I sense of repeating this give me a since of wanting to let the litter
              lay where it is and not pick it up.
Harris, A24   21. Frustrated
Harris, A26   22. Perhaps a little frustrated
Harris, A02   23. Frustration, prejudice towards teens and elderly want to start
              commissioning for licenses for over 18 and under 70 years of age
              drivers .
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Harris, A21 24. Discriminated against.
Harris, A22 25. It gives me a sense of a degraded neighborhood. The government is
            not maintaining zoning and maintenance requirements.
Harris, A20 26. It takes away a sense of security and friendliness.


Summary Paragraph

5. Now, looking at you responses above, please put them together in a
paragraph as if you were writing an email to a friend or colleague. Be
persuasive and cover each of the points: what's the ONE thing you enjoy
least about living in your neighborhood, why that is so important to you,
what the consequence of that is to you and your family (what it constrains
you from doing or doing differently), and when that consequence occurs
for you, how it makes you feel, what kind of sense it gives you. (Please
submit your entire response as a paragraph style position statement.)
Author                                          Idea
Harris, A33 1. The worst part about my neighborhood is how it is sandwiched
            between two trailer parks. We have a very beautiful neighborhood
            overlooking a trailer park. It makes me not want to look out my back
            window or spend time on my patio. Plus, I'm pretty sure it will not help
            with the resale of my home when and if I decide to sell it.
Harris, A06 2. I don’t like the fact I have to make sure I’m not running over
            anyone’s kids. I don’t like having basketballs thrown in the front
            garden. I have peoples children from down the street coming to play in
            my yard or in my driveway. Especially how the parents watch them do
            these things and don’t do anything about it!
Harris, A31 3. Having construction on our main road causes the roads to become
            traffic-ky. This in turns causes delays in work and school. Our streets
            that lead out to the main road get shut down to one lane. In all, this
            means our humble little county is growing to big.
Harris, A28 4. The roads and construction around my neighborhood are a mess. It
            seems like it is taking forever for this process to be done. It takes away
            from the whole look of the area
Harris, A03 5. We are unhappy with how much we have to pay in property taxes
            and insurance. It really hurts our budget. We would be saving more for
            our retirement or perhaps investing if they weren't so high. While it is
            annoying, I feel sort of neutral about it as everyone is in the same boat.
Harris, A10 6. The one thing I like least about my neighborhood is the constant
            lawn service equipment that runs every week end. It can drive you
            crazy.
Harris, A30 7. Because of the expense of living in Florida this leaves us with little or
            no money for the activities that my wife and I enjoy. This tends to leave
            the tow of us frustrated and stressed and actually thinking of working
            two jobs just to make ends meet.
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Harris, A14 8. The rush hour traffic is terrible. We live on a two lane street which
            feeds into USF, and two large hospitals just imagine
Harris, A07 9. All in all it is a great place to live
Harris, A09 10. The high cost of housing is so expensive, which means that we have
            to live in a crowded apartment community. Because of the neighbors
            we have, we spend all of our time home, indoors. The crime rate is high
            in our neighborhood. Kids are not safe to play outside, we do not get to
            take evening walks, or even enjoy the pool here. I feel a sense of loss for
            myself and my children, because our home is not really a safe haven for
            us.
Harris, A05 11. The housing costs and very tightly packed homes are problems in
            my neighborhood. It makes it hard to own a home with any space
            around it, and it makes it difficult to find any privacy. Our neighbors
            can literally look right into my home from their own homes. This
            makes me feel very frustrated and closed in.
Harris, A25 12. The thing I like least about my neighborhood is the small restaurant
            across the street. Cars come & go, people stand around. It makes me
            more wary, less secure in my privacy. I park my car in a less noticeable
            place, use the door that is not visible, too. I feel a little like I have to
            protect my privacy more.
Harris, A04 13. Have to watch each others kids
Harris, A18 14. The lack of affordable housing for all people creates traffic,
            pollution and reduces diversity in the community. It creates an US
            versus THEM mentality.
Harris, A08 15. The area is not like it used to be. I used to see cows and space
            around. Now all you see are construction trailers and dumpsters and
            new buildings. Half of them are still empty. Builders are offering all
            kinds of perks to sell so what are the average people's chances of selling
            their houses.
Harris, A13 16. We live in a wonderful neighborhood. Its only problem that I see is
            traffic lines morning and evening and noisy cars late at night. This is
            such a small problem for living in paradise.
Harris, A12 17. We live one block off Waters Ave, a state road. Every once in a
            while ccarrrunch!I never get used to it. We've had very very bad
            crashes. It has always been distressing and does not get better.
Harris, A16 18. I want people I know to think well of others and my landlord. But I
            cannot do anything about him, but just try and keep my little
            apartment in good clean order.
Harris, A19 19. We live in a city, not out in the country so neighbors should have
            some consideration. A chronically barking dog should be addressed by
            the owner, not a neighbor who is bothered by the noise. Loud music the
            same thing. No one seems to have any manners these days. It is very
            frustrating and disheartening. Not to mention I feel bad for the dog
            that has an uncaring owner.
Harris, A27 20. Least about living in my neighborhood is some neighbors allow the
            litter to blow into others yards. So it constrains me from spending
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Harris, A24 21. It's really aggravating when a few lazy or thoughtless people don't
            care about others. This is one reason we don't have pets of our own.
Harris, A26 22. I love my neighborhood but with all the new building going on it's
            not so much "country" as it used to be. Although I love the new shops
            and the communities are very nice, the traffic and a little bothersome.
            Sometimes it's a little irritating.
Harris, A02 23. Our neighborhood has too many young ( 15-17 yr) and elderly (
            80>) drivers . Create unsafe driving, congestion and road rage at times
            due to their impatience and lack of reflexes/vision, or concerns for
            others. I feel frustrated with them ,wish our community would place a
            ban on certain ages. My car insurance has increased due to the amt of
            accidents in my suburb
Harris, A21 24. The cost of living in St. Pete is outrageous. The condos here are
            small and cost half a million or more. Even if you could afford that, the
            association fees and taxes would force you out of the area. Everyone
            should be able to afford a decent home, but the small homes are over
            priced and the condos set aside for the rich. This makes me and my
            family feel discriminated against.
Harris, A22 25. Our neighborhood is beautiful with well kept properties. However,
            the apartments are not being maintained and is making the
            neighborhood look shabby. The local government need to better zoning
            requirements on these buildings. The owners are being allowed to
            provide minimum maintenance.
Harris, A20 26. My neighborhood has a constant change of neighbors. This makes it
            more difficult to get to know everyone. It takes away the sense of a
            community. People don't watch others houses as much which decreases
            a sense of security.


Assessing the Positives vs. The Negatives

6. Finally, if you think about all of the positive aspects of living in your
neighborhood vs. All of the negative aspects of living in your
neighborhood, how would assess the two?
 High     Low     Avg.                           Idea
  99       20      72 1. The percent of elements of living in my neighborhood I
                       view as POSITIVES:
  80        1      27 2. The percent of elements of living in my neighborhood I
                       view as NEGATIVES:




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                Idea               1-9 10- 19- 28- 37- 46- 55- 64- 73- 82-
                                       18 27 36 45 54 63 72 81 90
1. The percent of elements of       0   0   1   0   0   3   3   4   6   9
living in my neighborhood I
view as POSITIVES:
2. The percent of elements of       2     7    6     4     3     3     0     0    1     0
living in my neighborhood I
view as NEGATIVES:




Growth and Its Impact on You

                   As you may or may not know, this region is one of the fastest growing
                   in the nation. In fact, the population in this region is expected to
                   increase by as much as another 4 million people by 2050-that's double
                   the current number of people. Now, understanding that this is a fact of
                   life in the Tampa Bay area, I would like you to think about your life 5-
Instructions:
                   10 years in the future. Based on what is happening in your region and
                   in your neighborhoods, for you personally, do you see your quality of
                   life in the Tampa Bay area increasing or decreasing five years in the
                   future? (Please be as specific as you can and submit your entire
                   response as a paragraph style position statement.)
Ideas Results

Author                                             Idea
Harris, A12   1. Decreasing---
Harris, A30   2. Increasing commute time to work
Harris, A20   3. Decreasing - too many people
Harris, A06   4. Increasing... Eventually they would have to make more roads to fit
              all those people
Harris, A10   5. Increasing -- Better Job market
Harris, A31   6. Decreasing; the congestion will be overwhelming and where will
              everyone live?
Harris, A03   7. Decreasing...schools are already overcrowded
Harris, A06   8. Increasing.. More jobs
Harris, A27   9. Decreasing due to the more congested roads.
Harris, A02   10. Will be too old to drive here
Harris, A19   11. Decreasing...too congested, cost of everything
Harris, A21   12. Decreasing... Because of the cost of living is too high. I will be forced
              to move out of this area.
Harris, A30   13. Increasing property values--good thing when I finally sell
Harris, A05   14. Decreasing...it will be terribly crowded and how will people be able
              to afford homes?
Harris, A33   15. In about 5-10 years, I'm not real sure how the increase of area size
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              in Tampa will affect me. I do foresee the teacher pay scale to increase,
              which will help my living situations. However, if the area gets too
              congested, I'd like to move more into the country (NC, SC)
Harris, A19   16. Decreasing...crowded schools
Harris, A25   17. Increasing...looking for more opportunities
Harris, A24   18. Decreasing...longer commute times ..
Harris, A13   19. Decreasing...traffic and congestion will make it harder for older
              people
Harris, A16   20. Decreasing--- landlord may retire and sell the property
Harris, A20   21. Decreasing - way to many people on the road
Harris, A28   22. Decreasing - too congested. Moved here to get away from that
Harris, A08   23. I see the quality of life for my grandchildren and everyone
              decreasing. There will be so much traffic, things are getting too
              expensive to live on any retirement. Roads are congested now what will
              they be like in 10 years
Harris, A19   24. Decreasing...roads can't keep up
Harris, A02   25. I feel as I get older I wont be able to keep up driving in these
              congested streets
Harris, A09   26. Decreasing....because the more people that move here, the less space
              we will all have. Prices will go up, and opportunities will go down.
Harris, A27   27. Yes tuition will cost more.
Harris, A07   28. Decreasing because of the volume of people and services
Harris, A30   29. Decreasing quality of life due too many people coming here
Harris, A19   30. Decreasing...housing costs
Harris, A20   31. Decreasing - less sense of community
Harris, A19   32. Decreasing...pollution
Harris, A06   33. Decreasing?? Job market might be too competitive
Harris, A02   34. More homes , less streets ?
Harris, A12   35. Insurance costs worsening
Harris, A14   36. Decreasing, growth is not planned, we have little hope of good
              transportation
Harris, A06   37. Crime
Harris, A20   38. Decreasing - more crime
Harris, A30   39. Decreasing quality of education and its really bad now as it is!!
Harris, A16   40. Decreasing--- buildings may be torn down if sold and my expenses
              will skyrocket
Harris, A18   41. I see my quality of life decreasing, as I value a sense of community.
              If I wanted to live in a big city I would, but I don't.
Harris, A06   42. Immigrants
Harris, A21   43. Decreasing... More people means even more competition for the few
              jobs here
Harris, A19   44. Decreasing...developers own the politicians
Harris, A02   45. No more room for schools
Harris, A26   46. Increasing
Harris, A18   47. I see my quality of life decreasing, as I value a sense of community.
              If I wanted to live in a big city I would, but I don't. I
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Harris, A12 48. Pollution, crowds
Harris, A13 49. Increasing... More older people services in the future for baby
            boomers
Harris, A10 50. I see my life increasing because the job market should increase with
            the population. Also, I would like to see the T.B. area become more
            populated.
Harris, A02 51. Full hospitals !!
Harris, A08 52. Not enough water now later it will be worse
Harris, A14 53. Insurance and taxes are reaching a limit
Harris, A02 54. Less nurses for patients
Harris, A25 55. Increasing...plan to get more education
Harris, A26 56. Value of home
Harris, A22 57. Life decreasing. More people at this level means more problems.
            The government spending today I increasing to satisfy the increasing
            population. They cannot keep up with the additional needs that are
            required. More restrictions on our lifestyle will result.
Harris, A02 58. More pollution



The Negative Impacts of Growth

                  Still, thinking about the how you rated your quality of life in the
                  Tampa Bay area earlier this evening? How will growth in the Tampa
Instructions:     Bay area negatively affect your quality of life? In other words, what
                  concerns or hesitations do you think increased growth will have on
                  your quality of life in the Tampa Bay area? (multiple responses)
Ideas Results

Author                                           Idea
Harris, A06   1. Roads more congested
Harris, A08   2. Not enough water
Harris, A31   3. Traffic
Harris, A20   4. More crime
Harris, A06   5. Competitive job market
Harris, A10   6. Traffic worst
Harris, A28   7. Crowed - hard to get around
Harris, A03   8. School crowding
Harris, A05   9. Higher crime
Harris, A27   10. Less jobs
Harris, A25   11. More people less jobs
Harris, A08   12. Traffic will be more of a problem
Harris, A20   13. More time to go places
Harris, A13   14. Transportation for the elderly
Harris, A18   15. Crime
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Harris, A30   16. More and more traffic--BAD
Harris, A14   17. Poor roads
Harris, A19   18. Congested roadways
Harris, A33   19. Way too much traffic
Harris, A33   20. More crime
Harris, A02   21. Crowded schools
Harris, A27   22. Crime.
Harris, A25   23. Pollution, trash
Harris, A26   24. Senior care
Harris, A31   25. School crowdness
Harris, A16   26. Hope price of bottled water doesn’t increase
Harris, A20   27. More accidents
Harris, A09   28. Cost of living will increase
Harris, A28   29. Restaurants more crowded
Harris, A12   30. Market, bank lines longer
Harris, A25   31. Traffic
Harris, A06   32. Higher cost of living
Harris, A13   33. Water needs
Harris, A18   34. Lack of public transportation
Harris, A22   35. Decreasing activities
Harris, A10   36. Events more crowded
Harris, A25   37. Construction
Harris, A14   38. Poor public schools
Harris, A30   39. Too much concrete...not enough green
Harris, A05   40. Terrible traffic
Harris, A33   41. Less prison space
Harris, A19   42. Competition for jobs
Harris, A20   43. Less security
Harris, A28   44. More accidents
Harris, A07   45. Traffic water open space
Harris, A03   46. Traffic
Harris, A08   47. Taxes will continue to rise
Harris, A22   48. More crime
Harris, A27   49. Too much more cars less roads to travel on.
Harris, A33   50. Too many children per teacher ratio
Harris, A25   51. Poor medical care for many
Harris, A02   52. Less hospitals for the amt of sick
Harris, A13   53. Road congestion
Harris, A05   54. Less green space
Harris, A10   55. Construction congestion
Harris, A03   56. Crowded ers
Harris, A25   57. Crime
Harris, A14   58. No public transportation
Harris, A06   59. More ghettos
Harris, A21   60. Gentrification
Harris, A27   61. Water issues.
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Harris, A10   62. Increase in crime
Harris, A08   63. Not enough hospitals
Harris, A09   64. Job opportunities will be lost
Harris, A20   65. Increase in the cost of living
Harris, A02   66. More pollution
Harris, A30   67. Bad for the environment---too much waste and pollution
Harris, A22   68. Traffic will be bumper to bumper
Harris, A28   69. Overcrowded schools
Harris, A26   70. Harder for my children to find affordable housing
Harris, A12   71. Services have more trouble keeping up with growth
Harris, A06   72. Immigrants
Harris, A19   73. Higher taxes
Harris, A20   74. Not as much community
Harris, A06   75. Corruption
Harris, A21   76. More traffic with less mass transit
Harris, A03   77. Crime
Harris, A30   78. More stupid people to have to deal with!
Harris, A22   79. More welfare locally
Harris, A26   80. Crowded beaches
Harris, A16   81. Quality of food may go down, less nourishment from soil
Harris, A12   82. Taxes need to be used better
Harris, A21   83. More crime
Harris, A08   84. I may as well go back to Brooklyn
Harris, A24   85. School - hospitals- streets-all more crowded
Harris, A20   86. Overcrowded schools
Harris, A02   87. Tourists will go elsewhere
Harris, A31   88. Pollution
Harris, A22   89. High taxes
Harris, A19   90. More homeless
Harris, A33   91. Devil Rays still won't have fans
Harris, A14   92. With taxes and insurance rates we can't attract quality corporate
              base
Harris, A27   93. Everything will go up, higher demand equal more money.
Harris, A10   94. Longer lines at Albertson's
Harris, A31   95. Crowded parks
Harris, A02   96. Delays
Harris, A06   97. More people taking advantage of govt programs rgar rget really
              don’t deserve
Harris, A22   98. Incredible insurance rates
Harris, A26   99. More accidents on the highways
Harris, A20   100. Everything will be more crowded
Harris, A25   101. Over population
Harris, A12   102. Services must be for "little people"
Harris, A30   103. Don’t expect wages to increase all that much
Harris, A14   104. W/o corporate base..poor salaries
Harris, A02   105. Less job choices
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Harris, A06   106. That they really don’t deserve
Harris, A06   107. **
Harris, A12   108. Everything more crowded
Harris, A02   109. No peace
Harris, A27   110. Wages .
Harris, A02   111. More skylines
Harris, A06   112. Harder to get into certain schools
Harris, A25   113. Less government aid for those that need it
Harris, A02   114. Crime increase
Harris, A18   115. Longer lines at the women’s restrooms
Harris, A08   116. Pollution
Harris, A27   117. Gas prices,
Harris, A16   118. People will get angrier easier
Harris, A26   119. Less job opportunities
Harris, A16   120. Sexual abuse with more people will increase



(1) Categorization of Negative Impacts of Growth

                  The following is a summary of some of the impacts. In a moment, we'll
Instructions:
                  discuss these further...
Ideas Results

                                          Idea
1. Traffic and congestion
2. Increase in crime
3. More competitive job market... Constrained
4. Transportation issues for the elderly
5. Crowding of our schools
6. Higher cost of living
7. Decreased opportunities to attend events and go places
8. Less green space
9. Issues with our water supply and quality
10. Higher taxes
11. Less of a community feeling
12. Overall environmental issues such as air pollution
13. More crowded parks
14. More accidents on the highways
15. Stress on services that need to be provided
16. Lack of quiet time and peacefulness
17. A changing skyline that's not like we had
18. Higher energy prices


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(1A) Prioritization of Negative Impacts of Growth

                Now, please assess each of the following impacts and indicate how
                significant a concern each of them are as you think about your quality
Instructions:   of life in the Tampa Bay area on a 1-10 basis where a '1' means that the
                impact is not at all a concern, and a '10' means that the issue is a
                significant concern.

HIGH/LOW REPORT
25 Responses

High Low Std.    Avg.                                Idea
         Dev.
 10   6  1.1      9.3   1. Traffic and congestion
 10   5  1.7      8.8   2. Higher cost of living
 10   4  1.6      8.7   3. Increase in crime
 10   1  2.1      8.5   4. Higher taxes
 10   1  2.3      8.3   5. Issues with our water supply and quality
 10   2  2.3      8.0   6. More accidents on the highways
 10   1  2.5      7.7   7. Higher energy prices
 10   1  2.2      7.5   8. Overall environmental issues such as air pollution
 10   1  2.5      7.5   9. Less green space
 10   1  2.8      7.3   10. Crowding of our schools
 10   2  2.0      7.2   11. Stress on services that need to be provided
 10   2  2.7      7.2   12. Decreased opportunities to attend events and go places
 10   1  2.5      6.9   13. Lack of quiet time and peacefulness
 10   1  2.2      6.6   14. Less of a community feeling
 10   1  2.9      6.3   15. More competitive job market... Constrained
 10   1  2.6      5.8   16. More crowded parks
 10   1  2.4      5.6   17. Transportation issues for the elderly
  9   1  2.5      3.9   18. A changing skyline that's not like we had




(1A) Prioritization of Negative Impacts of Growth

                Now, please assess each of the following impacts and indicate how
                significant a concern each of them are as you think about your quality
Instructions:   of life in the Tampa Bay area on a 1-10 basis where a '1' means that the
                impact is not at all a concern, and a '10' means that the issue is a
                significant concern.


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Frequency Distribution Report
25 Responses

Idea                                        1    2     3   4   5   6   7   8   9   10
1. Traffic and congestion                   0    0     0   0   0   1   1   4   3   17
2. Higher cost of living                    0    0     0   0   2   1   3   3   1   15
3. Increase in crime                        0    0     0   1   1   0   2   6   6   10
4. Higher taxes                             1    0     0   0   1   1   3   2   7   11
5. Issues with our water supply and         1    0     0   1   1   3   1   3   4   12
quality
6. More accidents on the highways           0    1     1   0   2   3   2   2   6   9
7. Higher energy prices                     1    1     0   0   3   0   4   5   4   7
8. Overall environmental issues such as     1    0     1   0   2   3   3   7   4   5
air pollution
9. Less green space                         1    1     0   2   1   2   4   4   4   7
10. Crowding of our schools                 2    1     0   0   3   2   3   4   4   7
11. Stress on services that need to be      0    1     1   0   2   4   7   3   5   3
provided
12. Decreased opportunities to attend       0    2     2   1   2   1   5   1   5   7
events and go places
13. Lack of quiet time and peacefulness     1    2     0   0   3   2   8   3   3   4
14. Less of a community feeling             1    0     2   1   3   4   5   6   1   3
15. More competitive job market...          2    1     4   1   0   2   5   6   0   5
Constrained
16. More crowded parks                      2    2     0   5   1   5   3   4   2   2
17. Transportation issues for the elderly   2    0     3   3   4   6   1   4   2   1
18. A changing skyline that's not like we   4    6     4   2   3   2   3   0   2   0
had




The Positive Impacts of Growth

                 Now, thinking about the how you rated your quality of life in the
                 Tampa Bay area earlier this evening and what you said you liked about
Instructions:
                 living in this area, how will growth in the Tampa Bay area positively
                 affect your quality of life? (multiple responses)
Ideas Results

Author                                          Idea
Harris, A33 1. Meet new people
Harris, A06 2. More jobs
Harris, A31 3. More friends
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Harris, A18   4. Cultural activities
Harris, A03   5. More restaurants
Harris, A25   6. More jobs
Harris, A16   7. More customers for my business
Harris, A13   8. Diversity
Harris, A06   9. Interesting people
Harris, A19   10. More diverse population
Harris, A05   11. Lots of diversity
Harris, A33   12. New job opportunities
Harris, A28   13. New restaurants
Harris, A30   14. Increase in business where I work
Harris, A12   15. More jobs
Harris, A20   16. Good for economics
Harris, A19   17. More democrats
Harris, A08   18. Better restaurants,
Harris, A06   19. Better nightlife
Harris, A25   20. Meet more people
Harris, A10   21. Bigger city more things to do
Harris, A20   22. New people
Harris, A28   23. More cultural events
Harris, A02   24. More theme parks ?
Harris, A22   25. More friends
Harris, A13   26. More activities for boomers
Harris, A09   27. New jobs
Harris, A05   28. More activities available
Harris, A06   29. Job security
Harris, A21   30. Possibly more job opportunity
Harris, A22   31. New ideas
Harris, A12   32. More entertainment
Harris, A03   33. Diversity of available goods and services
Harris, A14   34. Better movies
Harris, A21   35. Diversity
Harris, A16   36. Hopefully more happy customers for my business
Harris, A02   37. More jobs
Harris, A07   38. New people
Harris, A20   39. More diverse in activities
Harris, A28   40. Better shopping
Harris, A09   41. Entertainment
Harris, A31   42. More security
Harris, A21   43. More entertainment
Harris, A10   44. Better Job potential
Harris, A12   45. Diverse cultures
Harris, A31   46. More malls
Harris, A08   47. More jobs, more supermarkets
Harris, A25   48. More varieties of shopping
Harris, A22   49. More arts and culture
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Harris, A07   50. Better jobs
Harris, A26   51. More opportunity for business
Harris, A28   52. More business
Harris, A12   53. Better services
Harris, A02   54. Better Tampa downtown area
Harris, A05   55. Great shopping
Harris, A08   56. More choice
Harris, A20   57. More jobs
Harris, A13   58. Better services for boomers
Harris, A07   59. Cost of living
Harris, A25   60. More, better transportation will happen
Harris, A22   61. Variety of activities
Harris, A19   62. Increase property value
Harris, A02   63. Maybe a soccer professional team
Harris, A05   64. More cultural opportunities
Harris, A12   65. Better schools
Harris, A28   66. More fortune 500 companies coming here
Harris, A16   67. More opportunity for gospel witness with more people in area
Harris, A04   68. Better pay scales stimulates business
Harris, A08   69. More places to go
Harris, A20   70. Different things to do
Harris, A28   71. More jobs
Harris, A02   72. More schools hope
Harris, A12   73. Netter pay for everyone
Harris, A25   74. Better educational opportunities
Harris, A08   75. Hopefully riverwalk will be here soon
Harris, A18   76. More corporate offices relocate here
Harris, A02   77. Make movies here
Harris, A26   78. New friendships
Harris, A20   79. More people buying
Harris, A22   80. Higher pay
Harris, A16   81. The roads will have to be kept up!
Harris, A07   82. Better teachers
Harris, A02   83. More lanes
Harris, A03   84. More available talent for specific jobs
Harris, A26   85. Value of home increases
Harris, A20   86. Better shopping
Harris, A16   87. Our government will be responsive
Harris, A10   88. Upgrade old neighborhoods
Harris, A22   89. Better opportunity
Harris, A12   90. Better roads
Harris, A02   91. Train to Disneyworld




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(2) Categorization of Positive Impacts of Growth

                 The following is a summary of some of the impacts that we have
Instructions:
                 identified...
Ideas Results

                                        Idea
1. New people coming in to the area
2. Better economy and job opportunities
3. More cultural activities
4. New restaurants and places to go
5. More customers for my business
6. More entertainment options
7. Better development of the arts
8. New innovations and ideas for our region
9. Better night life
10. Makes businesses more competitive
11. More focus on schools and education
12. Attracts new corporations
13. Will cause us to keep up with roads and transportation
14. The value of our homes should continue to increase



(2A) Prioritization of the Positive Impacts of Growth

                 Now, please assess each of the following impacts and indicate how
                 positive you feel each of them are to you personally as you think about
Instructions:    your future quality of life in the Tampa bay area on a 1-10 basis where
                 a '1' means that the impact is not at all positive and a '10' means that the
                 impact is extremely positive.

HIGH/LOW REPORT
26 Responses

High Low Std.     Avg.                                  Idea
         Dev.
 10   5  1.6       8.7   1. More focus on schools and education
 10   4  1.7       8.7   2. Will cause us to keep up with roads and transportation
 10   5  1.5       8.5   3. Better economy and job opportunities
 10   1  2.6       8.5   4. The value of our homes should continue to increase
 10   4  1.7       8.3   5. More entertainment options
 10   2  1.8       8.3   6. More cultural activities
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 10     2       1.9     8.3   7. New restaurants and places to go
 10     1       2.2     8.1   8. Attracts new corporations
 10     4       1.7     7.5   9. New innovations and ideas for our region
 10     3       1.9     7.2   10. Makes businesses more competitive
 10     1       2.2     7.0   11. Better development of the arts
 10     1       2.8     6.5   12. More customers for my business
 10     1       2.4     6.1   13. New people coming in to the area
 10     1       2.5     5.7   14. Better night life




(2A) Prioritization of the Positive Impacts of Growth

                      Now, please assess each of the following impacts and indicate how
                      positive you feel each of them are to you personally as you think about
Instructions:         your future quality of life in the Tampa bay area on a 1-10 basis where
                      a '1' means that the impact is not at all positive and a '10' means that the
                      impact is extremely positive.

Frequency Distribution Report
26 Responses

Idea                                                1   2    3    4    5   6    7    8    9   10
1. More focus on schools and education              0   0    0    0    2   1    2    5    3   13
2. Will cause us to keep up with roads              0   0    0    1    0   2    3    4    2   14
and transportation
3. Better economy and job opportunities             0   0    0    0    2   1    2    6    7    8
4. The value of our homes should                    2   0    0    0    2   0    1    3    3   15
continue to increase
5. More entertainment options                       0   0    0    1    1   2    3    5    5    9
6. More cultural activities                         0   1    0    0    0   2    2    8    5    8
7. New restaurants and places to go                 0   1    0    0    1   1    4    6    4    9
8. Attracts new corporations                        1   0    0    0    2   3    1    5    5    9
9. New innovations and ideas for our                0   0    0    1    2   4    5    7    3    4
region
10. Makes businesses more competitive               0   0    1    0    5   3    5    4    5    3
11. Better development of the arts                  1   0    1    1    2   4    5    6    3    3
12. More customers for my business                  3   0    1    1    3   4    3    3    4    4
13. New people coming in to the area                1   2    1    1    4   5    5    4    0    3
14. Better night life                               1   4    1    0    5   5    3    4    2    1



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Identification of Planning Priorities

                  Now, imagine you could speak to someone with influence over
                  regional growth, what should their most important priorities be to
Instructions:
                  ensure that the Tampa Bay region's growth is done the right way?
                  (multiple responses)
Ideas Results

Author                                           Idea
Harris, A30   1. Roads
Harris, A30   2. Police
Harris, A21   3. Improve mass transit
Harris, A28   4. Roads
Harris, A02   5. Better put roads first
Harris, A22   6. Water
Harris, A19   7. Preserve parks
Harris, A13   8. Education
Harris, A03   9. Roads roads roads
Harris, A27   10. Crime rates
Harris, A31   11. Roads
Harris, A28   12. Schools
Harris, A30   13. Schools
Harris, A08   14. Taxes
Harris, A33   15. Proper construction the FIRST time
Harris, A05   16. Maintaining green space
Harris, A07   17. Water
Harris, A20   18. Good educational system
Harris, A21   19. Create more job opportunities
Harris, A26   20. Hospitals - health care
Harris, A06   21. More road..
Harris, A16   22. Water management
Harris, A19   23. Keep greenways
Harris, A08   24. Insurance
Harris, A27   25. Roads
Harris, A25   26. Social service--public assistance
Harris, A10   27. Well Planned Traffic solutions
Harris, A02   28. Emergency road exits
Harris, A27   29. Water
Harris, A06   30. Property taxes
Harris, A03   31. Schools
Harris, A05   32. Improve roads
Harris, A21   33. Fix the pay scale
Harris, A12   34. Citizen input panels
Harris, A31   35. Transportation system
Harris, A09   36. Build lost cost quality homes
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Harris, A13   37. Road improvements
Harris, A33   38. Education
Harris, A08   39. Stop building so much
Harris, A06   40. Higher salaries
Harris, A31   41. Interstates
Harris, A14   42. Roads 7public transport
Harris, A19   43. Don't pollute our water
Harris, A07   44. Air quality
Harris, A16   45. Protection of wildlife
Harris, A20   46. Better roads
Harris, A05   47. Keeping insurance affordable
Harris, A02   48. Build schools if you put homes in
Harris, A30   49. Correct tax...not just the middle class but the rich also
Harris, A06   50. Tougher on criminals
Harris, A13   51. Density
Harris, A07   52. Roads
Harris, A10   53. Environment conscious
Harris, A21   54. Provided more opportunity for education
Harris, A09   55. Better education
Harris, A27   56. Emergency service, fire, ambulance, etc.
Harris, A24   57. Transportation- water
Harris, A19   58. Don't overburden our natural resources
Harris, A05   59. More schools
Harris, A26   60. Better quality of homes
Harris, A08   61. Address the water problem
Harris, A30   62. Affordable insurance
Harris, A02   63. More teachers
Harris, A25   64. Public transportation for disabled
Harris, A20   65. Cost of living
Harris, A12   66. Open government
Harris, A06   67. Tougher with immigration
Harris, A07   68. Mass transit
Harris, A20   69. Insurance
Harris, A18   70. Affordable Housing for workers in the immediate area. Such as the
              beach area to reduce congestion.
Harris, A22   71. Lower income citizens
Harris, A26   72. Keep taxes down
Harris, A27   73. Home owners insurance rates
Harris, A14   74. Better tax base
Harris, A21   75. Insurance cost
Harris, A30   76. Affordable housing
Harris, A20   77. Emergency plans
Harris, A25   78. Crime prevention
Harris, A02   79. Hospitals or clinics in neighborhoods
Harris, A19   80. Don't let developers have their way
Harris, A25   81. Homeless
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Harris, A04   82. Controlled development roads water
Harris, A28   83. Hospitals
Harris, A22   84. Lower taxes
Harris, A05   85. Increase in affordable housing
Harris, A20   86. Better taxes
Harris, A16   87. Improved utilities, sewage infrastructure etc.
Harris, A09   88. Make tax rates fair
Harris, A02   89. Less property tax
Harris, A26   90. Senior care
Harris, A06   91. More hospitals
Harris, A22   92. Crime
Harris, A20   93. More community activities
Harris, A24   94. Affordable housing
Harris, A02   95. Old folks should not pay for school taxes
Harris, A13   96. Taxation base
Harris, A25   97. Storm--hurricane safety
Harris, A10   98. Better school districting
Harris, A12   99. Access to our mayor, councilmen, etc.
Harris, A18   100. Plan for growth and build up not out.
Harris, A20   101. Increase police force
Harris, A26   102. Security of our homes
Harris, A16   103. Keep gasoline prices low
Harris, A19   104. Keep in mind historical perspective and value of structures
Harris, A02   105. Cut age of drivers
Harris, A09   106. Raise salaries
Harris, A08   107. Retired people should not pay school taxes
Harris, A28   108. Don’t let builders get greedy
Harris, A27   109. Busing for schools.
Harris, A02   110. Teen license over 18
Harris, A12   111. Crime control
Harris, A22   112. Population growth
Harris, A19   113. Make housing affordable for everyone
Harris, A05   114. More public transportation
Harris, A02   115. No license for over 80
Harris, A25   116. More free/low cost activities for all ages
Harris, A13   117. Insurance for homes
Harris, A26   118. More police
Harris, A19   119. High construction standards upheld
Harris, A22   120. Control development
Harris, A02   121. No homeless
Harris, A12   122. Fair impact fees
Harris, A20   123. Hospitals/health care
Harris, A16   124. More affordable housing for the little guy
Harris, A02   125. More YMCAs
Harris, A06   126. Control in bad neighborhoods
Harris, A31   127. Affordable insurance for homes
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Harris, A33   128. After age 70, license renewal every 2 years, not every 7
Harris, A19   129. Accountability for overspending of ta
Harris, A03   130. Hospitals
Harris, A19   131. Overspending of ta
Harris, A26   132. Assistance with first time home buyers
Harris, A20   133. Safety
Harris, A22   134. Development impact fees
Harris, A19   135. Taxpayers money
Harris, A14   136. More private schools
Harris, A25   137. Quality health care for all
Harris, A02   138. Curfew for teens
Harris, A31   139. Affordable private schools
Harris, A06   140. Cleaning up ybor
Harris, A02   141. No porn shops



(3) Categorization of Planning Priorities

                  The following is a summary of the planning priorities we identified. In
Instructions:
                  a moment, we'll assess the priorities...
Ideas Results

                                          Idea
1. Addressing our transportation needs
2. Improved police and fire protection
3. Focus on quality and access to education
4. Preserving our parks and open spaces
5. Making sure that we have a fair level of taxes
6. Keeping insurance affordable (healthcare)
7. Providing good economic opportunities
8. Increase in affordable housing
9. Improving our infrastructure... Utilities, water, sewage
10. Taking care of our seniors
11. Emergency protection and preparation for major storms
12. Community access and feedback to our mayor and legislature
13. Maintain our heritage
14. Addressing mass transit requirements
15. Keeping energy prices low and affordable
16. Maintaining high quality in housing construction




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(3A) Prioritization of Planning Priorities

                      Now, please indicate how important you feel each of the following
Instructions:         priorities are on a 1-10 basis where a '1' means not at all important and
                      a '10' means extremely important.

HIGH/LOW REPORT
26 Responses

High Low Std.          Avg.                                 Idea
         Dev.
 10   6  1.1            9.4 1. Keeping insurance affordable (healthcare)
 10   5  1.3            9.3 2. Addressing our transportation needs
 10   5  1.4            8.9 3. Improved police and fire protection
 10   5  1.4            8.8 4. Making sure that we have a fair level of taxes
 10   4  1.7            8.7 5. Increase in affordable housing
 10   1  2.0            8.6 6. Focus on quality and access to education
 10   6  1.4            8.5 7. Providing good economic opportunities
 10   5  1.6            8.4 8. Improving our infrastructure... Utilities, water, sewage
 10   4  1.9            8.3 9. Emergency protection and preparation for major storms
 10   4  1.7            8.2 10. Keeping energy prices low and affordable
 10   5  1.8            8.2 11. Addressing mass transit requirements
 10   4  1.7            8.0 12. Taking care of our seniors
 10   3  2.0            8.0 13. Maintaining high quality in housing construction
 10   1  1.9            7.7 14. Preserving our parks and open spaces
 10   3  2.2            7.2 15. Community access and feedback to our mayor and
                            legislature
 10     1       2.2     6.1 16. Maintain our heritage




(3A) Prioritization of Planning Priorities

                      Now, please indicate how important you feel each of the following
Instructions:         priorities are on a 1-10 basis where a '1' means not at all important and
                      a '10' means extremely important.

Frequency Distribution Report
26 Responses

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Idea                                          1    2     3   4   5   6   7   8    9   10
1. Keeping insurance affordable               0    0     0   0   0   1   1   2    5   17
(healthcare)
2. Addressing our transportation needs        0    0     0   0   1   0   2   3    2   18
3. Improved police and fire protection        0    0     0   0   1   1   3   2    6   13
4. Making sure that we have a fair level of   0    0     0   0   1   2   0   5    8   10
taxes
5. Increase in affordable housing             0    0     0   1   1   1   2   4    6   11
6. Focus on quality and access to             1    0     0   0   0   1   3   4    6   11
education
7. Providing good economic opportunities      0    0     0   0   0   3   3   6    6   8
8. Improving our infrastructure...            0    0     0   0   2   1   3   8    3   9
Utilities, water, sewage
9. Emergency protection and preparation       0    0     0   1   2   3   2   4    3   11
for major storms
10. Keeping energy prices low and             0    0     0   1   2   1   2   10   1   9
affordable
11. Addressing mass transit requirements      0    0     0   0   2   4   4   3    3   10
12. Taking care of our seniors                0    0     0   1   2   1   6   5    5   6
13. Maintaining high quality in housing       0    0     1   1   2   1   3   5    5    8
construction
14. Preserving our parks and open spaces      1    0     0   0   2   1   5   9    4   4
15. Community access and feedback to          0    0     3   1   1   2   7   6    1   5
our mayor and legislature
16. Maintain our heritage                     2    0     0   1   8   5   2   5    2   1




Identification of Progress Indicators

                  As you know there are many challenges and opportunities that will
                  shape the future of the Tampa Bay area. At some point in the future the
                  people of the Tampa Bay region will look back and judge how well
Instructions:
                  things turned out. How will the people know if things turned out right
                  for them? What outcomes, facts or figures would be the best indicators
                  of success? (multiple responses)
Ideas Results

Author                                            Idea
Harris, A03   1. ER wait times decreased
Harris, A26   2. Less unemployment
Harris, A25   3. Less unemployment
Harris, A08   4. Taxes go down
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Harris, A30 5. In school...more graduates
Harris, A06 6. When it doesn’t take an hour and a half to get from Brandon to
            Tampa
Harris, A09 7. Better jobs
Harris, A19 8. Level of pollution
Harris, A25 9. Fewer homeless
Harris, A12 10. Traffic flows better
Harris, A27 11. Surveys
Harris, A28 12. Higher salaries
Harris, A26 13. Less traffic congestion
Harris, A02 14. Tourists keep coming
Harris, A08 15. Houses start selling again
Harris, A21 16. Lower unemployment rate
Harris, A33 17. General happiness of city has increased
Harris, A31 18. Traffic isn't bad
Harris, A21 19. Less homeless
Harris, A10 20. Better traffic times
Harris, A03 21. Class sizes decreased
Harris, A33 22. Higher salaries
Harris, A20 23. More kids graduating
Harris, A05 24. More affordable housing
Harris, A28 25. More schools
Harris, A19 26. Enough schools
Harris, A02 27. More lanes added
Harris, A26 28. More job opportunities
Harris, A06 29. Higher salaries
Harris, A22 30. Traffic flow percentage
Harris, A27 31. Media input.
Harris, A07 32. Traffic
Harris, A06 33. Crime rates drop
Harris, A33 34. Businesses are booming
Harris, A10 35. Less crime
Harris, A20 36. Less traffic accidents
Harris, A08 37. Less traffic
Harris, A16 38. Road construction jobs completed quicker
Harris, A14 39. Lower property insurance rate
Harris, A31 40. Crime is down
Harris, A19 41. Wages
Harris, A26 42. Increase in homeowners
Harris, A05 43. Fewer traffic accidents
Harris, A02 44. No school dropouts
Harris, A03 45. Less traffic congestion
Harris, A12 46. Fewer homeless
Harris, A09 47. Less school crowding
Harris, A21 48. More home owners then renter
Harris, A33 49. Less accidents
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Harris, A10   50. Better schools grades
Harris, A20   51. Less disasters
Harris, A25   52. Fewer HS dropouts
Harris, A02   53. Less accidents
Harris, A30   54. More effective policing and crime deterrent
Harris, A33   55. Less crime
Harris, A13   56. Lower drop out rate in schools
Harris, A18   57. Less moving out than moving in
Harris, A19   58. Traffic levels appropriate
Harris, A04   59. Lower insurance rates
Harris, A09   60. Affordable housing
Harris, A02   61. Less car insurance rates
Harris, A10   62. Lower housing costs
Harris, A26   63. Less homeless
Harris, A12   64. Courteous drivers
Harris, A19   65. Crime doesn't increase
Harris, A18   66. Crime levels decrease
Harris, A22   67. Housing of low income percentage
Harris, A30   68. Traffic spread out more. mass transit?
Harris, A27   69. Voting surveys..etc.
Harris, A10   70. Lower insurance costs
Harris, A26   71. Happier seniors
Harris, A20   72. More people owning homes
Harris, A03   73. Increased per capita income
Harris, A12   74. Happy children
Harris, A24   75. Affordable housing
Harris, A13   76. Fewer beds needed in prisons
Harris, A25   77. More prepared for disasters/fewer injuries & deaths
Harris, A14   78. Lower property taxes
Harris, A02   79. More graduates
Harris, A08   80. Social security rates go up
Harris, A05   81. Decreased crime
Harris, A28   82. System to tell of tornados
Harris, A10   83. Higher salary levels
Harris, A30   84. Higher income
Harris, A26   85. Less crime
Harris, A09   86. Higher quality of health care
Harris, A19   87. Balance of work and quality activities
Harris, A07   88. Water problems maintainig
Harris, A31   89. Student to teacher ratio low
Harris, A25   90. Better health care
Harris, A02   91. Hurricanes plans in place
Harris, A22   92. Insurance claims
Harris, A14   93. Less crime
Harris, A28   94. Lower insurance
Harris, A03   95. Lower crime
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Harris, A31   96. Better school grades
Harris, A27   97. Business license request DBPR
Harris, A16   98. Happier attitude with people
Harris, A02   99. More cops
Harris, A25   100. More homes bought
Harris, A20   101. Higher wages
Harris, A12   102. Healthy children
Harris, A20   103. Less crime
Harris, A02   104. Better healthcare
Harris, A25   105. Higher incomes across the board
Harris, A19   106. Affect on wildlife
Harris, A16   107. Less sexual crimes
Harris, A33   108. Sports teams hoisting more and more trophies
Harris, A08   109. Work ethic improves
Harris, A12   110. Polite children
Harris, A26   111. Less accidents
Harris, A20   112. Health care
Harris, A02   113. No or less road rage
Harris, A14   114. School vouchers
Harris, A28   115. More jobs
Harris, A25   116. Accidents down
Harris, A25   117. Crime down
Harris, A03   118. Park usage
Harris, A02   119. More parks
Harris, A07   120. Crime level
Harris, A22   121. Steady tax base



Progress Area 1: Safe and Secure Community

                  Thinking now about the progress area of a SAFE AND SECURE
Instructions:     COMMUNITY, what would the specific indicators of success be?
                  (multiple responses)
Ideas Results

Author                                         Idea
Griffen,      1. SAFE AND SECURE COMMUNITIES: We believe familiar and
Doug          friendly neighborhoods are important for everyone and need to focus
              growth in creating these environments where peace of mind and a sense
              of security flourish.
Harris, A33   2. No crime
Harris, A02   3. Sex offenders identified well
Harris, A25   4. Lower crime rate
Harris, A06   5. Gated subdivisions
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Harris, A21   6. Very low crime rate
Harris, A28   7. Less crime
Harris, A12   8. Children can walk alone
Harris, A10   9. Crime rate reduction
Harris, A05   10. Security patrols
Harris, A33   11. I can keep my doors open with peace of mind
Harris, A20   12. Better place for kids to play
Harris, A26   13. More security officers at malls
Harris, A30   14. Able to leave door unlocked at night. windows open
Harris, A09   15. More police patrols
Harris, A27   16. No crime.
Harris, A28   17. Less kidnapping
Harris, A02   18. Background checks for teachers
Harris, A07   19. Reduced crime
Harris, A19   20. Diverse neighborhood but no prejudice
Harris, A31   21. Better security
Harris, A04   22. Less crime
Harris, A21   23. Children able to play outside safely
Harris, A33   24. Streetlights near every home
Harris, A20   25. More communication between neighbors
Harris, A08   26. No graffiti
Harris, A19   27. Feel safe to walk around at night
Harris, A05   28. Low crime
Harris, A14   29. Families accept responsibility for raising children
Harris, A28   30. Less child molesters
Harris, A25   31. Better parks, safer
Harris, A30   32. Able to walk the streets and not be afraid
Harris, A03   33. Sense of community encouraged
Harris, A18   34. Reduce in crime
Harris, A02   35. Punishable crime for teachers who have sex with kids
Harris, A19   36. Clean streets
Harris, A06   37. Background checks for anyone working with the public
Harris, A14   38. Less single mothers
Harris, A20   39. Safer in home
Harris, A27   40. Background checks
Harris, A12   41. I can go/out at night
Harris, A16   42. Parents spending more quality time with children
Harris, A26   43. Better sense of community
Harris, A18   44. More lighting
Harris, A28   45. More community watches
Harris, A20   46. Less crime in homes
Harris, A25   47. Good transportation
Harris, A10   48. Increase in neighborhood participation
Harris, A02   49. Less welfare
Harris, A30   50. Homes kept up
Harris, A25   51. Fewer homeless
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Harris, A18   52. Decrease in urban blight
Harris, A06   53. Less misuse of govt programs
Harris, A28   54. Notify of sex offenders in area
Harris, A19   55. Community events
Harris, A16   56. Better lighting in many areas
Harris, A20   57. Security
Harris, A03   58. Neighborhood alliances formed
Harris, A08   59. Teaching children to respect others'
Harris, A02   60. Clean neighborhoods
Harris, A14   61. More churchgoers
Harris, A12   62. Less rudeness
Harris, A02   63. No quack doctors here
Harris, A07   64. Pride
Harris, A26   65. More volunteers in hospitals



Progress Area 2: Enjoying the Outdoors

                  Thinking now about the progress area of a ENJOYING THE
Instructions:     OUTDOORS, what would the specific indicators of success be?
                  (multiple responses)
Ideas Results

Author                                           Idea
Griffen,      1. ENJOYING THE OUTDOORS: We envision a future and a place
Doug          where nature is preserved so that families and individuals are able to
              experience the best of the amazing outdoors that surround us to better
              the quality of our lives and increase the joy we get out of life.
Harris, A31   2. Water is not polluted
Harris, A02   3. Large secured parks - with security guards
Harris, A30   4. More state parks
Harris, A25   5. More bike lanes
Harris, A28   6. More parks
Harris, A02   7. No red tide
Harris, A33   8. More families are out together
Harris, A20   9. Clean beaches
Harris, A09   10. Building more parks
Harris, A18   11. Beach water remains healthy
Harris, A20   12. More tourists
Harris, A21   13. Water front still beautiful
Harris, A31   14. Clean parks
Harris, A05   15. Plenty of child-friendly parks
Harris, A10   16. Beaches in good condition
Harris, A13   17. More local play areas for children
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Harris, A14   18. Establish green belt (s)
Harris, A07   19. More parks
Harris, A02   20. Clean safe beaches
Harris, A06   21. If I can drive down a road and still see fields and not houses
Harris, A19   22. Parks every couple of blocks
Harris, A26   23. More people enjoying the parks
Harris, A22   24. Clean beaches
Harris, A25   25. More parks with activities
Harris, A08   26. Less litter
Harris, A28   27. Better water quality at beaches
Harris, A27   28. Less reef damage on corals
Harris, A05   29. Lots of green space
Harris, A19   30. Species are no longer endangered
Harris, A10   31. Parks in better condition
Harris, A16   32. More outdoor events like parades
Harris, A26   33. More bike paths
Harris, A25   34. More festivals, etc
Harris, A27   35. Safer water to drink.
Harris, A04   36. Cleaner beaches
Harris, A22   37. Park system visible
Harris, A07   38. Better water supply
Harris, A13   39. Greater variety of teen activities
Harris, A03   40. Safe play areas
Harris, A02   41. No sky pollution if more buildings
Harris, A05   42. Clean neighborhoods
Harris, A20   43. Better health...outdoor
Harris, A06   44. More nature walking trails
Harris, A09   45. Well maintained buildings
Harris, A21   46. Renourish the beaches
Harris, A19   47. Air quality
Harris, A20   48. Boating
Harris, A30   49. Access to nature for the public...not having it locked away by
              individuals
Harris, A02   50. Clean water
Harris, A16   51. More arts and crafts shows
Harris, A05   52. Lots of safe walking areas
Harris, A12   53. Parks open to noisy pursuits
Harris, A14   54. Cheaper gold courses
Harris, A26   55. Thinner people
Harris, A03   56. Family festivals
Harris, A02   57. Safe from alligators
Harris, A27   58. More cleanup on beaches water ways
Harris, A25   59. More varied activities available
Harris, A22   60. Traffic flow census
Harris, A05   61. Lighting for nighttime activities
Harris, A18   62. More bike clubs
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Harris, A24   63. No decline in accessible beaches
Harris, A19   64. Preservation of dunes
Harris, A10   65. Amount of people enjoying the outdoors
Harris, A21   66. Keeping some historic buildings
Harris, A08   67. More sidewalks to walk
Harris, A13   68. More festivals re heritage and diversity
Harris, A20   69. Better family environment
Harris, A02   70. Safe fruit
Harris, A28   71. More water parks
Harris, A14   72. More heated swimming pools, we have almost none
Harris, A30   73. More wildlife.....lets stop encroaching on their way of life
Harris, A07   74. Family actives
Harris, A12   75. Open access to rivers and beach
Harris, A25   76. Clean lakes for swimming
Harris, A27   77. Don’t feed the alligators
Harris, A02   78. Registered immigrants
Harris, A03   79. Sports
Harris, A19   80. Get rid of lights on beaches that deter turtle breeding
Harris, A18   81. Increase in park attendance
Harris, A05   82. Clean water
Harris, A02   83. Safe fish to eat
Harris, A27   84. Power companies pollution.



Progress Area 3: Good Educational Opportunities
                  Thinking now about the progress area of a GOOD EDUCATIONAL
Instructions:     OPPORTUNITIES, what would the specific indicators of success be?
                  (multiple responses)
Ideas Results

Author                                            Idea
Griffen,      1. EDUCATIONAL OPPORTUNITIES: We believe that good schools
Doug          and education are the cornerstone of good communities because they
              improve the quality of life for future generations and build hope and
              pride in our communities.
Harris, A31   2. Higher salaries
Harris, A31   3. Higher grades
Harris, A02   4. Lottery to pay for schools
Harris, A33   5. Higher salaries
Harris, A28   6. More teachers with degrees
Harris, A30   7. No illeagals...using up resources on illeagels
Harris, A25   8. Better pay for teachers
Harris, A31   9. FCAT scores are up
Harris, A09   10. Highly qualified teachers
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Harris, A06   11. More graduates
Harris, A05   12. Higher test scores
Harris, A03   13. Class size
Harris, A02   14. Background checks for teachers
Harris, A33   15. Teachers aren't out of field
Harris, A26   16. More graduates
Harris, A22   17. Increased graduation
Harris, A33   18. Smaller class sizes
Harris, A10   19. More graduates
Harris, A13   20. Lower drop out rates in high schools
Harris, A06   21. TAKE AWAY THE FCAT
Harris, A25   22. More graduates
Harris, A27   23. Higher demand and attendance in schools
Harris, A33   24. FCAT IS REMOVED
Harris, A20   25. More kids graduating
Harris, A30   26. How bout no FCAT
Harris, A19   27. Universities getting international recognition
Harris, A05   28. Increase in teacher applications
Harris, A02   29. FCAT better
Harris, A08   30. Better test scores
Harris, A31   31. Student to teacher ratio
Harris, A03   32. Test the teachers
Harris, A14   33. Vouchers to enable parents to choose
Harris, A04   34. Better pay for teachers
Harris, A20   35. Higher wages
Harris, A21   36. More graduating from college
Harris, A19   37. Grants awarded to universities
Harris, A07   38. Better teacher to student ratio
Harris, A02   39. All year school
Harris, A28   40. More kids going onto college
Harris, A25   41. Ditch FCAT
Harris, A05   42. More children graduating from HS
Harris, A12   43. Good schools for everyone, not just magnet schools for some
Harris, A10   44. Better teacher to student ratio
Harris, A16   45. Happier students
Harris, A13   46. Higher graduation rates at post secondary level
Harris, A22   47. Teacher ratios
Harris, A06   48. Concentrate on actual teaching and not teaching how to pass a test
Harris, A20   49. Higher education increase
Harris, A05   50. Higher pay for teachers
Harris, A19   51. Endowments to universities
Harris, A30   52. In schools focus on the 3 R's and more science
Harris, A25   53. More usable education..
Harris, A03   54. College attendance
Harris, A09   55. Replace FCAT with a more fair test
Harris, A02   56. Private school vouchers
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Harris, A05   57. Higher standards for teachers'
Harris, A06   58. Students who actually want to go to school
Harris, A12   59. Smaller classes
Harris, A16   60. Higher scores
Harris, A19   61. Level of enrollment
Harris, A27   62. Yes better pay for teachers. Equal more graduates
Harris, A31   63. College participants
Harris, A08   64. More classes that offer future endeavors
Harris, A06   65. Fewer drop outs
Harris, A25   66. Smaller classes
Harris, A28   67. More newer schools
Harris, A13   68. More life long learning classes
Harris, A26   69. Higher income
Harris, A07   70. Number in class size
Harris, A22   71. Funding per child
Harris, A02   72. Home school assistance
Harris, A10   73. Higher SAT scores
Harris, A24   74. Fewer dropout
Harris, A18   75. Increase in enrollment by Florida high schoolers
Harris, A21   76. Create true opportunity for the educated
Harris, A14   77. Having families raise children and teachers teach
Harris, A06   78. Higher college enrollment
Harris, A33   79. Find ways to keep teachers around longer
Harris, A28   80. More lower cost private schools
Harris, A02   81. No school tax for elderly
Harris, A12   82. Internet used for teaching
Harris, A08   83. Better paying teachers
Harris, A20   84. More teachers
Harris, A16   85. Less dropping out
Harris, A26   86. Better communication
Harris, A05   87. Home school support
Harris, A19   88. High pay/low teacher to student ratio
Harris, A07   89. Safer schools
Harris, A20   90. Better salaries for teachers
Harris, A22   91. School construction
Harris, A02   92. More boot camps for kids !
Harris, A30   93. Keep the "bad" elements out of school....prison if need be
Harris, A02   94. Scholarships
Harris, A21   95. Respect the teachers
Harris, A25   96. Growth of colleges
Harris, A16   97. Better trade schools
Harris, A22   98. Local college attend




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Progress Area 4: Good Transportation System

                  Thinking now about the progress area of a GOOD
Instructions:     TRANSPORTATION SYSTEM, what would the specific indicators of
                  success be? (multiple responses)
Ideas Results

Author                                           Idea
Griffen,      1. GOOD TRANSPORTATION: Spending less time in traffic and
Doug          having a variety of transportation options available to the public is
              important to the community because it increases opportunity for people
              from all walks of life and provides peace of mind from spending more
              time doing other things that are more important.
Harris, A02   2. Train system to Orlando -Disney etc
Harris, A33   3. Less congestion
Harris, A19   4. Mass transit that is convenient
Harris, A02   5. More safe buses
Harris, A33   6. Lower traffic accidents
Harris, A08   7. More buses
Harris, A10   8. Less traffic accidents
Harris, A22   9. Coordinated traffic lights
Harris, A03   10. Rail system
Harris, A20   11. Less accidents
Harris, A06   12. Busses go to more areas
Harris, A28   13. High occupancy vehicle lanes
Harris, A30   14. Forget Disney...focus more on something other than that
Harris, A02   15. Cheaper trolleys
Harris, A06   16. More taxis
Harris, A19   17. Less cars/more people buying a bus pass
Harris, A20   18. Bus
Harris, A18   19. The creation of HOV lanes
Harris, A24   20. Fewer accidents
Harris, A08   21. No train system to Orlando because we will have to pay for it in our
              taxes
Harris, A20   22. Carpooling
Harris, A28   23. More carpooling
Harris, A03   24. Fewer accidents
Harris, A21   25. A mass transit system connecting Orlando, Tampa Bay and Miami
              areas
Harris, A13   26. More developed mass transportation
Harris, A04   27. Less commute time
Harris, A22   28. Limited access roads
Harris, A25   29. Disabled become more independent, able to work, shop
Harris, A10   30. A high speed bullet train

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Harris, A05   31. Less congestion on major roadways
Harris, A09   32. Increasing road lanes
Harris, A07   33. Mass transit accessibility
Harris, A06   34. Carpool lanes
Harris, A19   35. Less pollution
Harris, A16   36. High speed train in the center of I-4
Harris, A20   37. Less expense in gas
Harris, A12   38. Use cabs, mini buses to bring people to mass transit
Harris, A03   39. Decrease in travel time
Harris, A20   40. Less road rage
Harris, A05   41. Fewer traffic accidents
Harris, A31   42. Trolley systems
Harris, A14   43. Light rail needed congestion is at rush hour
Harris, A28   44. Mass transit
Harris, A25   45. Less congested roads
Harris, A33   46. Focus more on hydrogen cars
Harris, A02   47. Cheaper buses
Harris, A18   48. More bike friendly byways
Harris, A24   49. Decreased travel times
Harris, A10   50. Better commute times
Harris, A07   51. High speed train system
Harris, A02   52. HOV lanes
Harris, A27   53. Better in and outs, traffic lights.
Harris, A05   54. More public transportation
Harris, A13   55. More handicapped accessed modes of transportation
Harris, A22   56. Spending on road miles
Harris, A28   57. City buses
Harris, A02   58. No tolls
Harris, A26   59. Willingness to accept job opportunities further from home
Harris, A21   60. Less traffic
Harris, A20   61. Safer roads
Harris, A12   62. Multiple passenger lanes
Harris, A27   63. Cheaper tolls
Harris, A10   64. Decrease in traffic pollution
Harris, A25   65. Fewer cars on road w/other options
Harris, A02   66. Hybrids get cheaper insurance
Harris, A18   67. More people taking the bus
Harris, A30   68. Better fuel for cars...not just gas
Harris, A26   69. Less Accidents
Harris, A31   70. No toll booths
Harris, A14   71. Educate people to use public transportation
Harris, A16   72. Lower fares on transportation to downtown
Harris, A07   73. Shorter travel time
Harris, A22   74. Eliminate tolls
Harris, A02   75. Carpool system
Harris, A26   76. More respect on the road
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Harris, A05   77. Less pollution
Harris, A27   78. Car pooling
Harris, A21   79. Tolls stay constituent with improvements
Harris, A20   80. Better environment/cleaner
Harris, A30   81. Work more fro home
Harris, A02   82. Fast lane only for fast cars
Harris, A12   83. Better share the ride system
Harris, A06   84. More major roadways
Harris, A18   85. More toll roads
Harris, A20   86. More access
Harris, A26   87. Less stress
Harris, A03   88. HOV lanes
Harris, A02   89. Teen curfew driving
Harris, A05   90. Less commute time
Harris, A22   91. Reduce times to jobs
Harris, A31   92. Speed limits
Harris, A08   93. Work from home
Harris, A27   94. Trucks travel in right lanes
Harris, A02   95. 55 does not mean 75
Harris, A06   96. Yes it does




Ideal Community

                  At the start of our session we asked you to assess the quality of life
                  today in the Tampa Bay Region. Imagine you could create the 'ideal
                  community' for Tampa Bay, one that you would rate the quality of life
Instructions:     in Tampa Bay as a '10'. What would that ideal community be like?
                  What would it need to have within it? What kind of feel would it have?
                  (Please be as specific as you can and submit your entire response as a
                  paragraph style position statement.)
Ideas Results

Author                                            Idea
Harris, A22   1. Clean
Harris, A21   2. Multicultural
Harris, A10   3. Fun
Harris, A26   4. Friendly
Harris, A19   5. Nature wins over development
Harris, A20   6. More community feeling
Harris, A31   7. Clean
Harris, A26   8. Safe
Harris, A02   9. City with all the perks like jobs, hospitals, downtown excitement
Harris, A22   10. Happy people
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Harris, A05   11. Lots of green areas
Harris, A28   12. Good paying jobs close to home
Harris, A30   13. A proper ration between concrete and green life
Harris, A19   14. Police empathize with homeless
Harris, A26   15. Inviting
Harris, A13   16. Mass transportation
Harris, A16   17. More outdoor events
Harris, A20   18. Great transportation
Harris, A05   19. Diversity
Harris, A12   20. Courteous service like before
Harris, A02   21. Pride in our city
Harris, A13   22. Developed parks
Harris, A33   23. A great "community" feel
Harris, A05   24. Home schooling options and support
Harris, A28   25. Clean
Harris, A20   26. A great place for boating and the beach
Harris, A19   27. If the menu says grouper, it's grouper
Harris, A26   28. Respect for the elderly
Harris, A05   29. Safe
Harris, A18   30. Corporate Role in the Arts
Harris, A21   31. Uplifting
Harris, A28   32. A safe place
Harris, A12   33. Respect for others
Harris, A22   34. No government/citizen conflicts
Harris, A02   35. Everyone speaking Spanish si ?
Harris, A14   36. Crime free, public transport(affordable) 0
Harris, A16   37. 4 day work week
Harris, A27   38. Less road rage, more police protecting this issue. People working
              together in a tight community to help others, in an abundance of
              situations.
Harris, A13   39. Better landscaping
Harris, A20   40. Increase family activities outdoor
Harris, A05   41. Maintaining a small community feel in a larger area
Harris, A30   42. Affordability in insurance and taxes and homes
Harris, A19   43. Respect for all citizens no matter income
Harris, A09   44. Safe, friendly, affordable area to live in with a sense of community,
              and hospitality.
Harris, A28   45. Less traffic
Harris, A33   46. Cleaner beaches
Harris, A12   47. Arts in the schools
Harris, A19   48. Equality of benefits
Harris, A30   49. Less work...more play
Harris, A26   50. More willingness to get involved
Harris, A05   51. Making the area more affordable
Harris, A06   52. I wouldn’t have to be in traffic all day. It wouldn’t take me such a
              long time to get from here to pasco. The crime rates were down. There
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              aren’t so many immigrants all over the place. Fewer kids driving, fewer
              kids playing in my drive way
Harris, A02   53. Safe beaches and cities for walking/driving
Harris, A22   54. Government listens to the people needs
Harris, A20   55. Better neighborhoods
Harris, A33   56. Family-friendly atmosphere
Harris, A25   57. Ideal would be more employment, good salaries
Harris, A04   58. Where leaders actually listen to population
Harris, A16   59. Honest hard working politicians
Harris, A14   60. Personal pride in your neighborhood
Harris, A05   61. Safe parks
Harris, A21   62. Sense of responsibility for the community from everyone
Harris, A30   63. Higher pay scale for this region
Harris, A33   64. A WINNING baseball team :)
Harris, A18   65. Race relations between the police and the community
Harris, A20   66. Great educational system
Harris, A02   67. Respect for and by teachers
Harris, A12   68. Safe places for children to play
Harris, A28   69. Great, respectful people
Harris, A19   70. Take away the gated communities, fix the problems of society
Harris, A25   71. Safe neighborhoods
Harris, A22   72. Family involved community
Harris, A30   73. Real prison time for criminals
Harris, A20   74. Safe community
Harris, A02   75. Go BUCS
Harris, A03   76. Peaceful commutes on roads that are very navigable to schools that
              are not overcrowded. The ers would not be overflowing with people
              24/7. Businesses would have competition and prices would be fair.
              Property taxes and insurance would not be exorbitant
Harris, A27   77. Better politicians.
Harris, A25   78. Low crime rate
Harris, A18   79. Tolerance
Harris, A19   80. Keeping the neighbors out doesn't fix society's problems
Harris, A26   81. Care and concern for our neighbors
Harris, A30   82. New coach for the Bucs
Harris, A10   83. A great community with access to beautiful beaches, arts, festivals,
              and amusement parks. A safe multicultural experience with lots to do
              and job opportunities.
Harris, A05   84. Less congestion
Harris, A02   85. More sports teams -need a soccer one
Harris, A16   86. Less monster stereos in cars
Harris, A31   87. Where the peoples voice are not just heard but taken into effect.
Harris, A06   88. Gay friendly area.. Accept it, its not going anywhere.. A basketball
              team
Harris, A25   89. Governed by the people
Harris, A24   90. Normal travel times , broad choices in activities, no overcrowded
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              beaches,
Harris, A20   91. Better communication between neighbors
Harris, A19   92. Teach children to respect others
Harris, A08   93. It would be ideal if Hillsborough county taxes went down with the
              insurance rates. The quality of life would improve if we didn't have to
              spend our whole income on these things. More time to enjoy boating
              and picnicking. Enjoying family life with the grandchildren. Safe
              neighborhoods
Harris, A07   94. Increase the improvement in the present life style, make the good
              life more accessible to a greater number of people
Harris, A26   95. Affordable housing
Harris, A02   96. Bye gruden
Harris, A21   97. Strong education system with qualified educators
Harris, A02   98. No gays
Harris, A06   99. No republicans
Harris, A26   100. Focus on family



S5 Survey: Session Feedback and Open Comments

                  Please respond to the following final survey questions, there will be an
Instructions:
                  instruction at the end of the survey on how to submit your responses.
Questionnaire Results
27 Responses

Session Feedback

1. What did you enjoy most about this evening's session? What did you
find most positive?
Author                                          Idea
Harris, A33 1. Just everyone's different perspective
Harris, A27 2. See what the future interest is for Florida.
Harris, A18 3. The facilitator did a wonderful job. He has a great voice. I liked him
            the best. I also liked reading what others wrote.
Harris, A31 4. The computer aspect
Harris, A30 5. Didn’t have to travel thru traffic to get to the survey. I was able to
            express my opinions without having to speak over loud people.
Harris, A24 6. Seeing others thoughts...
Harris, A25 7. Hearing the ideas of others, sharing our thoughts.
Harris, A06 8. I liked being able to see what other people thought about the same
            topics.
Harris, A09 9. I found the Ideas, Most wonderful . It's nice to see Other peoples
            Opinions, and How together We can Make a better Tampa Bay.
Harris, A03 10. Reading everyone’s responses...being at home
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Harris, A21 11. Very enlightening to see what others in the area think.
Harris, A04 12. Didn’t have to leave the house
Harris, A28 13. Very professional narrator. Hopefully these opinions are listened to
            and Tampa bay continues to be a great place to live
Harris, A07 14. The questions were well planned
Harris, A20 15. I liked being able to answer in private. I like doing the survey at
            home. It was an easy process.
Harris, A16 16. The great opportunity to participate and to help make a difference
Harris, A10 17. I did not have to travel. The overall feeling I have about the Tampa
            Bay area.
Harris, A13 18. Knowing that you are actually interested in our opinions. Enjoyed
            knowing what others thought.
Harris, A08 19. It was interesting. Hope our voices will be heard, accept for the
            bigots
Harris, A19 20. To see that others in the community have the same opinions and
            concerns.
Harris, A29 21. What of it I heard and saw was positive
Harris, A26 22. Very easy process. Great questions and communication. I feel like
            my opinion will make a difference and I appreciate being able to voice
            it. Very friendly and helpful administrator - thanks Doug!
Harris, A05 23. It was very enjoyable and made me think about the area that we
            live in. The survey format was easy to use and wonderfully interactive.
Harris, A02 24. Facilitator was easy to understand ; hope our points are heard .
            Please no teens (15-17) and elderly (>80)drivers !! Create an efficient
            voting system . Safe warning and attention to hurricanes ! I want to
            have a safe and fun city by 2050!! Lets make it happen, it takes all to
            make a village !!
Harris, A22 25. Positive twist on what can be done if it is addressed. We are a
            growing community that will have many problems. It is nice to see that
            our leaders will have access to what the people really feel are the
            problems. We need to get back to the quality of life that the people
            need. Not what developers and business needs to make money for
            themselves.
Harris, A14 26. Majority felt like I did, getting there is the problem. Do we have the
            right leaders
Harris, A12 27. Giving input feels good. People have good ideas and should be
            listened to. Please encourage citizen panels, done in an orderly way like
            this survey! Just the rich and influential? No, everyone who wants to
            better the Tpa Bay area and America's future in general. Let the school
            kids participate too, it will help them feel responsible and empowered.




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2. What was the value of the Harris Interactive Advanced Strategy Lab
system (the interactive system you have been using this evening) is
supporting our session? (Please assess on a 1-10 basis where a '1' means
not at all valuable and a '10' means extremely valuable.)
High Low Std. Avg.                                    Idea
             Dev.
  10    5     1.2 9.3 1. What was the value of the Harris Interactive Advanced
                         Strategy Lab system (the interactive system you have been
                         using this evening) is supporting our session? (Please assess
                         on a 1-10 basis where a '1' means not at all valuable and a
                         '10' means extremely valuable.)
Idea                                         1 2 3 4 5 6 7 8 9 10
1. What was the value of the Harris          0 0 0 0 1 0 1 4 4 17
Interactive Advanced Strategy Lab
system (the interactive system you have
been using this evening) is supporting our
session? (Please assess on a 1-10 basis
where a '1' means not at all valuable and
a '10' means extremely valuable.)


Open Comments

3. What additional comments, observations, recommendations or even
questions do you have about tonight’s session or any aspect of the future of
Tampa Bay?
Author                                          Idea
Harris, A33   1. None
Harris, A31   2. Na
Harris, A30   3. None...had a great time
Harris, A24   4. It's been eye opening
Harris, A25   5. This was very enjoyable. I like that I will make a difference.
Harris, A06   6. I hope that this time I took tonight will have some kind of impact on
              our life in Tampa bay. Or maybe put somewhere where we can view it
Harris, A03   7. Interesting and informative
Harris, A27   8. I enjoyed the observation of Florida’s further issues.
Harris, A21   9. Thanks for allowing the community members to get together and
              discuss what we feel is important about the change in this area. I hope
              that I was helpful.
Harris, A04   10. None
Harris, A28   11. Hope it continues to be a great place to raise a family
Harris, A07   12. Good feed back from survey
Harris, A20   13. Will this type of survey continue to be used?
Harris, A16   14. Even with shortcomings of our area, there is great hope if we all

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              work together and remember our past accomplishments that were good
Harris, A10   15. I hope Tampa Bay stays a great city to live in. I am sure it will make
              some mistakes along the way but all in all it will be a great place to live
              in the near future.
Harris, A13   16. Doug, I really appreciated the way you kept this interview moving.
              Quite professional.
Harris, A08   17. The session was pretty good, sometimes too much talking did not
              allow to concentrate on answers.
Harris, A19   18. Good to see all the different opinions even though you've always got
              a bigot in the group. That's too bad, but oh well!! I was shocked about
              the rate of growth. I plan on moving out here within 5 years because of
              the population growth. Peace!!
Harris, A26   19. Very interesting to see what other people had to say. Many feel the
              same way that I do. I appreciate the opportunity to have been a part of
              this session. Excellent!
Harris, A05   20. It appears that we all need to accept that growth in this area will
              continue, and I just hope that it occurs in a way that keeps this area as
              beautiful as it is today. Thank you for the opportunity to participate.
Harris, A02   21. Keep tabs on transient folks, snowbirds who are here and don’t
              make a positive impact while visiting here for 6mos! GO Tampa !!
              Kudos come visit Doug !
Harris, A14   22. We need better leaders or are present growth projections will lead
              us to gridlock. Present property ins problems are very dangerous to
              any continued growth




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