Satellite Communications Fundamentals For Non-Technical Professionals 24-25 October 2010 Grand Hyatt Hotel, Hong Kong SAR Benefit from a practical and comprehensive understanding of the satellite communications industry and master the concepts, technologies, applications and services in just two information-packed days What Every Satellite Professional Needs to Know! RUN THIS COURSE IN-HOUSE! CALL FOR DETAILS Satellite Communications Fundament The Essential Satellite Seminar You Cannot Afford to Miss Who should attend Whether you are new to the industry or simply looking for a thorough, easy-to- ● Executives new to the satellite understand overview of satellite communications, then this seminar is for you. industry who need to gain a thorough This intensive structured, two-day series will examine the core principles and understanding of satellite communications dynamics of satellite communications including satellite orbits, launches, ● Executives with a few years experience earth stations, satellite technology, applications, commercialisation, needing to catch up with the latest in finance,regulation, insurance, terrestrial competition, forecasting future satellite communications trends and much much more! This seminar will provide a fast track of information essential in enabling today's non-technical executive keep abreast ● Senior Executives looking at fine-tuning of the current and changing marketplace. their understanding of the industry and updating themselves on current and In addition, you will also receive a comprehensive seminar reference manual emerging technology and market trends that will serve as a permanent reference source during and after the ● Business Development and Strategic seminar, including extensive bibliography, graphs, glossary and full Planning Executives explanation of terms and acronyms. ● Sales, Product Managers and Marketing Nowhere else will you gain such a practical and comprehensive overview Executives of where satellites fit into the Global Information Infrastructure. Don't miss out, ● Financial Analysts, Investment and on what promises to be the 'must attend' event of the year. Places Banking Executives are strictly on a first come first served basis, so book early to avoid disappointment! ● Insurance Brokers and Underwriters ● Attorneys and Accountants In–House Training We will come to you! Tailor this seminar to your company's individual needs ● Human Resource and Public Relations and corporate issues. If you have ten or more colleagues who would benefit Executives from this seminar, it may be more cost-effective to hold it in-house at your ● Non - Technical Managers premises. For additional information and a customised proposal please e-mail: ● Anyone whose business is involved or email@example.com. affected by satellite communications Presented by your Seminar Leader: Jeremy Rose Jeremy Rose is in charge of space segment consultancy at COMSYS (Communication Systems Limited) and specialises in strategic planning, financial and marketing due diligence, training and regulatory work. His clients are mostly satellite manufacturers and operators, legal firms / attorneys, financial institutions and governments. Some of his recent work includes: ● Global market forecasts for transponder services, conducted as part of the due diligence exercise for the purchase of a satellite operator. ● Due diligence study conducted on behalf of a satellite operator planning to finance a follow-on satellite project . ● Marketing training provided to Satélites Mexicanos (Satmex) on behalf of Hughes Space and Communications. This was a week long programme, conducted in Mexico City, involving a comprehensive review of global FSS, BSS and MSS satellite markets. ● Advice provided to the US State Department on the development of the global telecommunications market. Our analysis was used in the department's testimony to the US Congress and in Vice President Al Gore's speech to the ITU Plenipotentiary Conference. ● Expert witness assistance on satellite-related litigation. ● A competitive analysis of mobile and broadband multimedia projects. Mr Rose founded Communication Systems Limited in 1982 and is a member of the Society of Satellite Professionals, the American Institute of Aeronautics and Astronautics and the International Institute of Communications. He has written more than fifty journal and conference papers on subjects such as the future for satellite communications in the 30/20 GHz band, the prospects for private satellite networks in various parts of the world and the potential for hand held satellite communications terminals. In 1991 and 1992, Mr Rose was named by Via Satellite Magazine as one of its "Top 100 Satellite Industry Executives" worldwide. Mr Rose began his career with Marconi Space and Defence Systems in 1979, where he was involved in system engineering, research and analysis for UK Ministry of Defence projects. He graduated from Westminster University, London, in 1979. tals For Non-Technical Professionals 13. The Developing World Day One: - Dual feed antennas for DTH - Applications Day Two: • Teledensity levels Seminar Overview Seminar Overview • Specialised applications - Urban vs rural - Maritime and aeronautical • Definitions of universal service 1. Introduction • Subsystems and components 10. Applications • What is satellite TV Broadcasting • Affordability and payment - RF and baseband description communications? • Typical operators methods - Types of satellite: 6. The Technical Bits • Service requirements - DirectTV, BSkyB, Canal - Communications, • The link budget - Basic telephony, telemedicine, Plus, Multichoice, Echostar broadcasting, government - EIRP and G/T, bandwidth, e-commerce - Business models and military, weather, beamwidth,propagation, fade countermeasures, analogue - Bouquets and tiering scientific, earth observation and digital transmission, • Interactive services 14. Regulatory Issues • History of satellite footprints,frequency bands, • The neighbourhood • The ITU communications • Terms and acronyms link margins, modulation /Hot Bird concept - frequency and orbital explained schemes (PSK/QAM), • Applications filings, coordination, GSO • Sources of information multiple access schemes - Pay TV, VOD, IP delivery orbital congestion, (TDMA, FDMA, DAMA), • Subscriber growth conflicts, paper satellites 2. What is a Satellite? error correction • Typical service costs and administrative due • Spacecraft descriptions - Typical data rates • Digital TV, HDTV, MPEG,DVB diligence - Bus and payload - Higher order - Stabilisation Trunk Telephony • Regional and national modulation schemes - Three axis / spin stabilised - DVB-S2 and DVB-RCS • Typical users service regulators • Payload description / DOCSIS / IPoS - PTTs, carriers - European Commission, FCC, • Transponders - Multi-carrier operation, • Competition from submarine Indian DoC - Bent pipe vs on-board transponder backoff, • Service regulation cables processing intermodulation • Frequency regulation • Corporate networking, VSATs • Antennas 7. Typical Applications - Typical users, network • Earth station type approvals - Fixed, steerable, phased • Video distribution topology and applications • The GMPCS MoU array, unfurlable (umbrella and frame),digital beam - Bulk telephony - Shared hub vs dedicated hub - Free movement for GMPCS forming and scanning spot - Video backhaul • Equipment providers equipment beams - Corporate data services • Market size • Export controls, • Footprints - Cellular extension and • Trends security issues - Global, regional, spot beams complement Mobile Satellite Services • Safety and radiation hazards • FInter-Satellite Links - Rural and thin route telephony • History / Inmarsat 15. Insurance - Radio and optical - Internet access • New players and ex-players • The satellite, space • Mission - Fixed services, mobile, TV - Iridium, Globalstar, ICO insurance market 8. Operators broadcasting, audio Global, Ellipso • Failure scenarios • Global broadcasting and DARS, - Intelsat, SES Global, • Inmarsat BGAN / Global Xpress - Launch, transfer orbit, in-orbit multimedia satellites, Intersputnik, Inmarsat. • Network level operators • Historical failure rates for navigation, GPS, low • Regional and regional serviceproviders launch and in-orbit cover data rate messaging. - Eutelsat, Arabsat, • Terminal size and cost, • Recent trends • Satellite Control Asiasat service cost, data rates - Telemetry and tracking / • National • Trends / what went wrong? 16. Terrestrial Competition telecommand - DirecTV, Echostar, • Submarine cables - Attitude control Broadband / Multimedia Palapa - Global Crossing, FLAG, - Stationkeeping - The new private equity Satellites • GSO - SE-ME-WE - Satellite lifetime / fuel owners - Spaceway / Viasat / Ka-Sat / - Capacity and pricing • FSS industry consolidation: 3. Satellite Orbits - Complementarity with satellites - Private equity / global Avanti / Yahsat / Wildblue • Basic orbital mechanics • Fixed Wireless Local Loop consolidation • NGSO • How do satellites stay in orbit? - Teledesic, SkyBridge • Application Efficiency • Launch / transfer orbit 9. The Global Marketplace • Typical applications - ATM, Frame Relay / GSO insertion • Satellite operators • Geostationary (GSO) • Ka-band vs Ku-band • Latency • Spacecraft manufacturers - inclined orbit operation • Trends / what went wrong? • Speed vs instant infrastructure - Boeing, EADS Astrium, • Non-geostationary Orbits Lockheed Martin, Space 12. Financial Aspects 17. Forecasting Future Trends - LEO, MEO, elliptical, polar Systems/Loral, ISRO, • Cost issues • Increasing penetration of fibre • Space Debris Russian and Chinese • Radiation belts - Satellites, launchers, - competition or complement? suppliers insurance, earth stations, • Cost and pricing trends 4. Launches - (NPO-PM, CGWIC) • Broadcasters services • Content delivery via IP • Reusable / expendable • Content providers • Cost and pricing of services - Technology trends launchers - The service value chain • Financial services • Higher frequencies (Q/V/W • Launch sites • DTH / FSS / broadband - Stock market performance bands) 5. Earth Stations (broadcast and interactive) - Financing options (debt • Higher order modulation • Fixed satellite services - Service providers vs equity) • Antennas - Gateway earth stations, - Services • Pushing the limits for band • Due diligence / Project IBS, SMS, VSATs, DTH - Legal and regulatory, assessments width efficiency and digital • Mobile services insurance, market research, - Market research video coding - Luggable, briefcase size financing and handheld • Market size - Business plans • Globalisation of satellite • Earth station antennas - Spacecraft, launch services, - Management operators - Typical sizes, geometry, service provision - Financial markets • The role of satellites in 10, applications, cost • Market growth forecasts - Debt vs equity 20 and 50 years Satellite Communications Five easy ways to register By Fax: Complete and send this Fundamentals registration form to: +44-1727-810194 Yes, I would like to register to attend this seminar in: By Telephone: +44-1727-832288 Hong Kong, 24-25 October 2010 By Post: Registration form PLEASE USE BLOCK CAPITALS Ms Rose Murphy, COMSYS Events 42 Holywell Hill, St Albans Hertfordshire, AL1 1BX England Name (Mr/Ms/Dr): Job Title: By e-mail: firstname.lastname@example.org Company/Organisation: Website: Department: www.comsys.co.uk Address: Venue Grand Hyatt Hong Kong 1 Harbour Road Postcode: Wanchai, Hong Kong Telephone (Direct): Tel: + 852-2584-7944 Fax: +852-2802-0731 www.hongkong.grand.hyatt.com E-mail: Approving Manager: Hotel accommodation The seminar fee does not include hotel accommodation. For special accommodation rates please call the hotel directly Signature: on + (852) 2584 7944 stating that you are a delegate at a COMSYS event. Please note that you should book early to Please photocopy for multiple registrations and enclose payment upon avoid disappointment. registering Enquiries If you have any questions about registration or payment, Course Fee please call Rose Murphy on +44-1727-832288 or e-mail us at email@example.com The standard delegate fee is £1,199 The registration fee includes all tuition, lunches, refreshments and course Do you wish to receive further information documentation. The fee does not include any travel or hotel accommoda- Please send me details on sponsorship and promotional opportunities tion. Payment must be received prior to the event to guarantee your place. Please send me details about In-house training COMSYS reserve the right to refuse admission if payment has not been Please send me details about your event received in advance. management services Cancellations & substitutions Special discounts If you are unable to attend, a replacement is welcome to take your place. Cancellations received in writing up to 20 working Group Bookings Discount - If three or more delegates from the same days before the seminar date will receive a refund less a organisation register and pay at the same time a discount of 10% will apply. service charge of 30 per cent. Should your cancellation be received after this date, regrettably no refund can be made, but GVF / CASBAA Discount: Members of these organisations receive a 10% a complete set of documentation will be sent to you. Registrants discount. Maximum discount per attendee is 15% who fail to attend and do not cancel will be liable for the full registration fee. We would appreciate final confirmation of substitute names at least one week in advance of the event Method of payment if possible. I enclose a cheque for £ made payable to Communication Systems Indemnity Limited It may be necessary for reasons beyond the control of COMSYS Please charge my credit card: Visa Mastercard American Express to change the content and timing of the programme, the speaker or the venue. Should, for any reason outside the control of COMSYS, the venue or speakers change, or the event Card No: Expiry date: be cancelled due to any reason, including without limitation extreme weather conditions or industrial action, COMSYS shall endeavour to reschedule but the client hereby indemnifies and Security Code: holds harmless from and against any and all costs, damages and expenses. Signature of Cardholder: By Bank Transfer to: Natwest, St.Albans Branch, Documentation 10 St.Peters Street If you are unable to attend this seminar but wish to receive a St.Albans, Herts, AL1 3LY, England copy of the documentation please tick the box above, complete the registration form and return back to us. Documentation will be made available for purchase after the event. For further Sterling Account: IBAN: GB92 NWBK 601811 45400601 information please contact Rose Murphy at Customer Services. US Dollar Account: IBAN: GB10 NWBK 607301 08653585 Data protection If you do not wish to receive any other relevant direct mail offers please write to the Database Manager at this address enclosing the original conference brochure. Fees are payable in advance. Only paid registrations will be Duplicated mailings and corrections confirmed and full payment must be received prior to the conference. If your details on the mailing label are incorrect or duplicated, please send all corrected details to the above address. These corrections will be handled as quickly as possible.