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Global Toys & Games
Published on August 2010

                                                                                                               Report Summary

Global Toys & Games industry profile is an essential resource for top-level data and analysis covering the Toys & Games industry. It
includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape,
leading companies and demographic information.


Scope


* Contains an executive summary and data on value, volume and/or segmentation


* Provides textual analysis of Global Toys & Games's recent performance and future prospects


* Incorporates in-depth five forces competitive environment analysis and scorecards


* Includes a five-year forecast of Global Toys & Games


* The leading companies are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the market


Highlights


* Detailed information is included on market size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape


Why you should buy this report


* Spot future trends and developments


* Inform your business decisions


* Add weight to presentations and marketing materials


* Save time carrying out entry-level research


Market Definition


The toys and games market consists of the total revenues generated through the sale of activity toys (including art and craft, building
sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and
card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons
(including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of



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textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys,
which includes small racing cars etc.). The market is valued at retail selling price (RSP) with any currency conversions calculated
using constant 2009 annual average exchange rates.


For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and
Asia-Pacific.


North America consists of Canada, Mexico, and the United States.


South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.


Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United
Kingdom.


Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.


Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.




                                                                                                             Table of Content

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Hasbro, Inc. 19
Mattel Inc 23
The Lego Group 27
MARKET FORECASTS 31
Market value forecast 31
APPENDIX 32
Methodology 32
Industry associations 33
Related Datamonitor research 33
Disclaimer 35


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ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36


LIST OF TABLES
Table 1: Global toys & games market value: $ billion, 2005'09(e) 10
Table 2: Global toys & games market segmentation I:% share, by value, 2009(e) 11
Table 3: Global toys & games market segmentation II: % share, by value, 2009(e) 12
Table 4: Hasbro, Inc.: key facts 19
Table 5: Hasbro, Inc.: key financials ($) 21
Table 6: Hasbro, Inc.: key financial ratios 21
Table 7: Mattel Inc: key facts 23
Table 8: Mattel Inc: key financials ($) 25
Table 9: Mattel Inc: key financial ratios 25
Table 10: The Lego Group : key facts 27
Table 11: The Lego Group : key financials ($) 28
Table 12: The Lego Group : key financials (DKK) 28
Table 13: The Lego Group : key financial ratios 29
Table 14: Global toys & games market value forecast: $ billion, 2009'14 31


LIST OF FIGURES
Figure 1: Global toys & games market value: $ billion, 2005'09(e) 10
Figure 2: Global toys & games market segmentation I:% share, by value, 2009(e) 11
Figure 3: Global toys & games market segmentation II: % share, by value, 2009(e) 12
Figure 4: Forces driving competition in the global toys & games market, 2009 13
Figure 5: Drivers of buyer power in the global toys & games market, 2009 14
Figure 6: Drivers of supplier power in the global toys & games market, 2009 15
Figure 7: Factors influencing the likelihood of new entrants in the global toys & games market, 2009 16
Figure 8: Factors influencing the threat of substitutes in the global toys & games market, 2009 17
Figure 9: Drivers of degree of rivalry in the global toys & games market, 2009 18
Figure 10: Hasbro, Inc.: revenues & profitability 22
Figure 11: Hasbro, Inc.: assets & liabilities 22
Figure 12: Mattel Inc: revenues & profitability 26
Figure 13: Mattel Inc: assets & liabilities 26
Figure 14: The Lego Group : revenues & profitability 29
Figure 15: The Lego Group : assets & liabilities 30
Figure 16: Global toys & games market value forecast: $ billion, 2009'14 31




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