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MLM E-Mail Marketing

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									MLM E-Mail Marketing

One of the more important aspects of network marketing (aka MLM) is the lowly
e-mail - the thing people love to hate simply because these days it's often viewed as
spam before it's even opened. Not sure you should try this this kind of marketing
because people may delete your e-mail? They might anyhow, no matter what you do,
but that doesn't mean you don't do this type of marketing. Targeted e-mail is one of
the most powerful marketing tools available if done correctly. A superbly crafted
e-mail strategy with thinking smarts behind it is a feather in your cap, and, the
foundation for relationship marketing.

The best part about e-mail marketing is the outstanding results you can get without
investing too much time and an even smaller amount of money. E-mail marketing is
inexpensive and what better way to market on a shoe-string budget? There's no
production, materials or postage costs, and, it's 20 times more cost effective than
direct mail.

The major selling point about e-mail marketing is you are proactively taking action
and talking to your existing team members and prospects. You're not sitting there
waiting for them to come to you or back to your web site. It's also IMMEDIATE
communication. Your call to action is clear: "Click here to take advantage of this
offer", or "to learn more about this service" click here and we'll get back to you
immediately. Generally speaking responses to this type of e-mail occur within 48
hours of being sent. But don't be discouraged if you don't get a response. Just keep
on trucking and sending your targeted messages.

Here's one kind of e-mail that guarantees you have a captive audience - or rather one
that asked to receive the information you are sending to them. It's called Opt-In
E-mail. They've in some manner agreed they want to hear from you, which is a major
bonus for your marketing strategy. Can you buy an service that provides you with
opt-in e-mail leads? Yes you can, but why would you want to when you can write
your own opt-in message? All you have to do is send an e mail that briefly outlines
what you have to offer, and then ask in the e-mail if the person would like more
information. If they respond to you, then you can carry on giving them more details
about what you're offering.


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