The Basics of Direct Email Marketing
Marketing through email has become a very popular way of marketing today. With
the advent of the Internet, technology has broadened the scope and ways of
Email is short for electronic mail. This is one of the main reasons why people use the
Internet. About two decades back, no one actually realized that electronic mail would
become very useful and eventually be a focal point in relationships, both personal and
The whole email system lets people communicate with each other all the time. Early
email marketers used the listings of email subscribers to be able to send their
proposals and advertisements. However, not many people become amused with this
fad. Sending unsolicited email or what we refer to as spam is a definite a dont in
This article tries to give tips on how to effectively use email for marketing and how to
use it properly.
Email marketing can make or break your reputation as a marketer and the reputation
of the product which you are promoting. Here are some of the ways on how to do
Email marketing should be integrated into the whole marketing plan to promote a
certain product effectively. Email marketing can be one of the ways and is not the
only way to market a product. An array of marketing techniques should be employed
by a marketer to be able to get around the market.
-Build relationships first
Getting into the email marketing bandwagon has its downsides, if it not done
properly. People will get irritated if one floods a mailing list with advertisements
which are not needed. In sending advertisements in e-groups or other such kinds of
groups, one should be able to assess the general needs and concerns of the members
before he actually plunge into a barrage of email marketing endeavors.
Email marketing, is most effective if it is part of a wider marketing scheme. Email is
at its best if it is used to spread useful information for the target audience. The body
of the email should contain pertinent and updated information about the product or the
service. Just like in any form of marketing, email marketing should be planned and
executed with care.
-Dont send unsolicited email
One of the most irritating and agitating things about email is spam. If one is thinking
about using spam mail to be able to market his product, he must give it a second
thought. A lot of people hate unsolicited mail and usually wont even open the
message containing such messages. Spam will not only be a waste of time and effort
from the part of the marketer, but will it will have an effect on the image of the
product and the reputation of the marketer as well.
People avail of email services to be able to receive information and substantive mails
from people whom they know or trust. The approach that an email marketing should
be built in this line.
There's an impression that direct email marketing is done by promoters to be able to
escape from certain realities that come along with other forms of marketing. The fear
of rejection is one of these harsh realities that are avoided by using email as a
marketing medium. To be able to get the attention and more importantly, to be
recognized seriously, an email marketer must be able to follow up quickly on the
requests of his prospects. Service is the only thing that can improve the first
impression towards direct email marketing.
Spamming is not a good thing to do. It is also considered illegal in some states.
However, when one asks permission from the receiver to send a marketing proposal
through email, direct email marketing takes another step forward. A survey shows
that people who were initially asked for permission to receive certain proposals were
more interested to read the emails, as compared to the response towards unsolicited
Email is just one of the tools to be able to promote through the Internet, and by far, it
is one of the most popular and most effective. There are a lot of unwritten rules
towards doing direct email marketing but everything leads back to giving quality
service to the prospects and clients.