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					The Individual and the Future of Organizations,
Volume 9, 1 9 7 8 - 7 9 , Franklin Foundation Lecture
Series. Edited by Carl A. Bramlette, Jr. &
Michael H. Mescon, Department of Management,
The Chair of Private Enterprise, College of
Business Administration, Georgia State                                 r
University.                                                                        Choose We Must

                                                                       I           Amitai Etzioni

AMITAI ETZIONI is Professor of Sociology a t Columbia                                “Can’t we have both social pro<gressand economic progress?”
University and Director o f the Center for Policy Research, Inc.                   I have often been asked when discussing the conflict in
His main works are The Active Society, Modern Organizations,                       contemporary America between those who seek a quality-of-life
Political Unqication, and Genetic Fix. His work has gained wide                    society and ;hose who favor rededication to economic growth
acceptance in both the professional literature and the popular     \               with groups ranging from industry and labor union leaders to
press.                                                                             community college students. Cannot America develop new
                                                                                   energ). sources, increase productivity, keep consumer products
                                                                                   flowing, and use this country’s growing wealth to purchase an
                                                                                   environment, a workplace, and consumer products that are
                                                                                   healthier and safer? Cannot America both keep its economy
                                                                                   groning and enhance harmony with others, within self, and
                                                                                   with nature?
                                                                           I           hi) thesis is that, for both economic and social-psychic
                                                                                   reasons, choose we must. The choice to be made concerns
                                                                                   which effort-qualit), of life or reindustrialization-uill be given
                                                                                    (or, allo\ved to gain) first priority o v e r the next ten to fifteen
                                                                                    y e a r s . Aftcr this period, priorities may be reesamined.
                                                                                    reaffirmed, or rearranged. Thus, for instance, i f first priority is
                                                                                    accorded to economic ,gro\\rth, this does not mean sacrificing
                                                                                    the vision o f a qualit)’-of-lifc America-but it does entail
                                                                                    deliberately deferring man). new steps in this direction to a
                                                                                    more distant future. Secondl>.,even during the next decade, the

26 / Amitai Etzioni

suggested choice does not requirc “forgettine” about quality of
                                        u     u                       saving to that of self-discipline. The third wave demanded a
lifc (or economic growth, if the priorities are ranked the other      healthier and safer environment-encompassing not just nature
way). What is needed is to accord one of the two orientations         but also the workplace, and consumer products and services.
the status of first, or “top,” priority, and the other a clearly         Various combinations of these three elements (with an
secondary priority, and then to make the parallel commitment          occasional variant, such as preoccupation with the inner-self and
of resources and dedication.                                          with personal relationships) formed a vision of a different core
   To put the matter differently, at issue is America’s core          project-the quality-of-life society-which puts social progress
project. hlost societies, especially modcrn ones, can be fruitfully   above economic. I t is impossible to measure precisely the appeal
viewed as actively pursuing one dominant purpose that takes           to Americans of the quality-of-life ideal because the answers to
precedence over numerous others, whose realization is also            public opinion polls vary a great deal. Nevertheless, a crude
being sought. This is reflected in the way the C N P is generated     approximation is possible.
and spent, in the distribution of the labor force, in the                In a national poll; teaching people to live with basic essentials
allocation o f public expenditures, in the activities people value    was rated by a large majority (79%) as more important than
most, and in the institutions that accumulate the greatest            reaching higher standards of living.’ Of those sampled,
 concentration o f intrasocietal power.                               three-fourths preferred to draw pleasure from nonmaterial
                                                                      experiences, rather than to satisfy the desire for more goods and
                                                                      services; and 66% chose breaking things u p and returning t o
                         The Challenges                               more humanized living over developing bigger, more efficient
                                                                      ways of doing things. Asked about four presidential candidate5.
   Since the 1880s and 1890s, America’s core project has              43% of a n a t i o n a l sample of Americans preferred a
increasingly been, first, the development of an industrial            quality-of-life candidate over a liberal (17%), a conservative
machinery capable of mass production of goods and services,           (15%), arid a moderate (13%).* A 1978 poll that directly rated
and later, an ever-growing use of this capacity to generate the       the two ideals, or core projects, against each other found that
material basis of the affluent way of life.                           30% of Americans were “progrowth,” 3 1% “antigrowth,” and
   There are significant disagreements regarding the extent to        39% highly a m b i ~ a l c n t . ~
which recent challenges have undermined this core project of             Behavioral data also provide a measure of the quality of life
modern America, but few would maintain that the legitimacy of         in society’s appeal. There is a significant increase in the number
the mass-consumption project has not been tested. Beginning in        of male Americans who retire before required to d o so, Le., who
the late 1950s, the challenges have progressed in the form of         sacrifice salary and future pension income for more leisure. The
 waves coming on top of each other, with second and third             proportion of males aged 55 to 64 not in the labor force grew
assaults often rising before prior ones have ebbed. The first         from 871,000 in 1950 to 2,232,000 by 1975, a growth in that
 wave was the demand €or greater social justice (favoring             category of the labor force from 13.1% to 24.4%.4 While some
reallocation of resources in favor of the underprivileged poor        who retire early do so for health reasons, an estimated 30% do
 and minorities, even if this violated the achievement principle)     s o b e c a u s e t h e y f a v o r having m o r e years for
 and the call lor greater investment in nonproducing social           nonincome-producing purposes or for more fulfilling jobs.
 services and the public sector (a thesis championed by John I .
                                                               (      There seem to be n o nationwide data on Americans who have
 Galbraith in The Affluent Society). The next challenge to the        opted for “second careers” (careers that are less lucrative, but
 mass-consumption core project was the alternate life-style           which are viewed as more self-actuahing), but their numbers
 movement, which questioned all its elements, from the work           are estimated to be in the millions.
 ethos to the high level of consumption; from the virtue of              In short, judging both by Americans’ expression of views and
28 / Amitni Etzioni                                                                                                          Choose We Must / 29

by behavioral changes, the attraction of the qualit)--of-life                in capital goods. These data are discussed in succeeding
society amounts to more than a passing fad or the ideals of a                paragraphs.’ To put it differently, the high levels of private and
small, deviant social movement.                                              public consumption seem to exceed what the industrial machine
    The mass-consumption core project has also been challenged               can provide for and to be made possible largely by eating into
on the economic front, most dramatically by the quadrupling of               the capital stock and “deferred” maintenance and replacement
the costs of imported oil in 1973. While the issue has often been            of the infrastructure (the foreign aid received by the United
p u t in terms of shortages or of running out of a main energy               States being rather sparse).
source of the American industrial machinery, the main effect                    The American industrial machine, with some important
has been to make the mass-consumption project more taxing;                   exceptions, is run, as it were, like the steel mills, with increases
each American now has to work four times longer to buy the                   in labor settlements and dividend pay-outs that vastly exceed
same amount of propellant as before from other nations. Like                 increases in productivity. These factors, coupled with relatively
the challenges to the legitimacy of the mass-consumption                     low investment in new plants and equipment and in research
project, the oil-price increase came on top of other challenges:             and development, have resu1t;d in an aging t e c h n o l o n and an
sharply declining productivity; relatively weak investment in                inability t o compete with Japan and West Germany, which
capital goods; the leveling off of expenditures on research and              rebuilt their plants after Woyld War 11. (There are additional
development; the bloating of the public sector; growing                      reasons for the inability to compete that need not concern us
government intervention and regulation of economic activities;               here.) A downtrend for most American industries has been
t h e d e t e r i o r a t i o n of the dollar; and the unwholesome           recorded since 1966, a high peak, with a “worsened” trend ;is o f
combination of inflation and high unemployment.                               1973.
    To put it differently, a well-founded industrialization-the                 A continued high level of consumption, in the face of ;
economic base of the mass-consumption core project-has                       deteriorating infrastructure and capital-goods base, leads to an
proceeded through three main stages: ( 1 ) the preparation of the            acceleration in the rate at which these resources are used up,
infrastructure (finding energy sources, opening transportation       ’       just as a university endowment is used up more rapidly once the
and communication routes, removing political hindrance5 to                   increase in expenditures exceeds the income. The more of the
capital formation and to the movement of capital and labor);                 endowment used for current expenses, the less it will yield in
 (2) mass development of capital goods (new plants and                       future years-and the hi$er will be the proportion that must be
equipment); and ( 3 ) mass production of consumer goods and                  consumed if the same (let alone rising) standard of expenses is
 services. (Without proper investment in the infrastructure and               to be sustained. There are only two options, in the long run, for
 capital goods, mass production of goods and services is possible            a nation’s “endowment”: either to invest in rebuilding it, or to
 only i f it is somehow subsidized, either by foreign aid or by              settle for a lower standard of living.
 eating up resources accumulated previously.)
     Americans prepared the infrastructure and capi tal-goods
 foundations quite well before shifting to a high level of mass                                The Costs of Redevelopment
 consumption in the late 1920s and, again, to an even higher
 level after IVorld War 11, especially during the 1950s. The                    An estimate of the amount of the resources needed to restore
 subsequent rise in social welfare outlays from $235 billion in              America’s industrial machine to predeterioration status is
 1950 to $331.3 billion in 1976,’ and the ‘Towing public sector              essential for the thesis that “choose we must.” i f the amounts
 (539.5 billion in 1950, $354 billion in 1977),6 all amounted to             required were in the range of $15 to $25 billion a year, such
 increased consump tion combined with a relative neglect o f                 investments might be readily combined with expenditures of a
 investment in maintendnce of the infrastructure ‘and in\estment             similar magnitude on quality-of-life programs. If, on the other
30 Amitai Etzioni                                                                                                          Choose We Must / 3 1

hand, they are in the order of $150 t o $250 billion, similar                  Energy is another main component of the infrastructure.
expenditures on quality-of-life efforts may well n o t be practical.       There is n o obvious goal here. Very few would hope to provide
i suggest that the magnitude of the necessary expenditures is in           such an abundance of new sources that energy costs during the
the hundreds-rather than tcns-of billions. The following                   next decade could be returned to anywhere near their 1973
estimates are, by necessity, very crude. There seem to be n o              levels. The age of cheap energy-very much a part of the first
hard data on some of the costs involved, while on others the               industrialization of America-seems over. hlajor investments are
l e v e l of d e s i r e d restoration cannot be fully specified.          called for to reduce the threat of foreign boycotts, to find
Fortunately, all we need to establish is the order of the                  substitutes for oil, and to avoid further pressures resulting from
magnitude.                                                                 price increases above the general inflation rate. The costs of
    What would be the cost of redevelopment i f it were accorded           such an effort were estimated as ranging from $906 to $1,026.4
first priority? T h e transportation of goods is a major element of        billion by 1990, for an annual increase of $53 to $60 billion.’
the infrastructure. Airlines, the sector in relatively best shape,         These annual figures are in 1973 dollars; by 1983 these figures
carry a trivial part o f the load (0.18%). Railroad tracks, beds,          would be $89.3 to $101 billion.
and, to a lesser extent, trains and other equipment, have                      T h e p i c t u r e for capitid formation and research and
deteriorated t o the point that it is estimated that it would cost          development shows fewer signs of deterioration, but points,
$42 billion between 1976 and 1985 to restore them to a level                nevertheless, in the same genkral direction. While about 10% of
comparable to what they were in the 1940s.’ i n addition to the             the United States’ GNP goes into private capital formation, the
railroads (35.6% in 1977) and waterways (16.1%), the nation                 proportion for West Germany is 15%, and for Japan, 21%.’
now relies heavily on trucks for transportation of goods                   While spending on new plants and equipment continued to rise
(24.1%). What is not widely known, however, is that highways,               in recent years, in real terms it has been falling. i n 1974 it was
built with federal funds with little provision for maintenance,             nearly $100 billion a year (in 1972 dollars), a level not matched
are rapidly deteriorating. As of 1975, 42% of all paved highways            since. If ,the United States were to increase its expendtures in
and 27% of interstate pavements were rated either “fair” o r           \    this sector to 12% of the GYP, as recommended by those
   poor.”’ The Federal Highway Administration estimates that                committed to reindustrialization, the expenditures in 1983
roads and streets are hearing o u t 50% faster than they are being          would be $400 billion.’
replaced;’ and the Department of Transportation estimates                       Similarly, while research and development expenditures-the
that it would take an average of $21.8 billion a year, each year            main source of new products, which in turn help kcep the
until 1990, simply to maintain highways in their 1975                       economy growing-have continued to increase, they have fallen
condition.’ ’   Actual expenditures are far below these levels.                                                                ’
                                                                             from 3% of the GNP in 1964 to 2.3% by 1977.’ Moreover, in
These figures are in 1975 dollars; by 1983 the figure would be               recent years research and development funds are said to be
$32 billion an average year.                                                 increasingly spent on “defensive” research (for example, on
     Bridges are similarly falling behind. A bridge is estimated to          proving that existing chemicals are not carcinogenic) rather than
be ‘‘good’’ for fifty years. Of the country’s 564,000 highway                on development of new products. While there is no sacrosanct
bridgcs, three-fourths were built before 1935 and are due-or                 level at which research and development expenditures “must”
overdue-for replacement, or at least for major overhauls. This               be, a return to 3% of the GNP for research and development
projection is supported by a recent government surne? that                   would entail a projected expenditure of $100 billion by 1983
 found 106,000 bridges to be inadequate o r unsafe.’ Thc cost                (assuming a GNP of 93,333 billion).
of replacing 39,920 of those bridges is estimated at $12                        Less central elements of the infrastructure and capital-goods
 billion.’ These figures are in 1974 dollars; by 1983 this figire            sector, including dams, and sewer and watermain systems in the
 would be $19 billion.                                                       large, northeastern cities, are also falling behind. Disregarding
                                                                                                                             Choose We Must / 33
32 Amitai Etziom

                                                                            increase worker and consumer safety would be an average of
these, the average annual cost o f a decade of redevelopment
                                                                            $30 billion a year for the next ten years, assuming a 5%
would run to $645 to $656.7 billion per annum, an estimate
                                                                            inflation rate per year. ( A 5% inflation projection is included in
based on summing u p thc items detailed above.
                                                                            these figures. Higher estimatcs are easily arrived a t by changng
                                                                            assumptions about the program’s scope and standards, the level
                     Costs of Quality of Life                               of compliance, and different inflation rates; however, it is
                                                                            unreasonable to project that a high-priority program would cost
                                                                            significantly less.)
    iVhat would be the cost of further enhancing the quality of
life, if we choose that as o u r first priority? Even a crude                   The difficulties in generating even a cnide estimate multiply
e s t i m a t e i s n e a r l y impossible, for reasons which will          from here on because conceptual dfferences are added t o the
immediately become evident.                                                 problems o f cost assessment. Several attempts have been made
                                                                            to define qualit). of life, or the “social GNP,” resulting in a
    R e l u t i v e l y easy to estimate are the costs of various
                                                                            great deal of diversity.’     For instance, while Terleckyj includes
environmental pro,qams, and o f worker and consumer safety.
                                                                            increase in average per capits income, others focus on quite
The Council on Environmental Quality estimates that pollution
                                                                            different sources of satisfaction, such as self-actualization,
control costs were $40.6 billion in 1977.’ These figures are in
                                                                            meditation, and beauty.* Furzhermore, the indircct costs that
 1976 dollars. By 1983 this figure would be $57 billion. The
                                                                            such satisfaction exacts (e.g., desensitizing people to financial
government General Accounting Office recently estimated the
                                                                            incentive systems) or the indirect benefits that i t provides (e.g.,
cost of air and water pollution programs to run to $423 billion
                                                                            reducing absenteeism due to illnesses related to driven behavior)
from 1975 to 1984.‘ Using a wider array of programs, the
                                                                            are unclear.* It seems relatively safe to suggest, though, that
Council on Environmental Quality estimates annual costs t o rise
                                                                            increased expendtures o n leisure and culture will tend ii)
to $75.1 billion a year by 1985, a n d the projection for 1976 to
                                                                            compete with the resources available for the infrastructure and
 1 9 8 5 is $554.3 billion.” A still higher cost estimate has been
                                                                             f o r c a p i t a l goods. These -are, therefore, added t o o u r
 fashioned by Chase Manhattan Bank; it estimates costs to have              projections. Terleckyj estimated that $127 billion (in 1973
exceeded $100 billion a year as of 1977. These figures are in
                                                                             dollars) could be spent over ten years to provide neighborhood
 1 9 7 7 dollars; by 1983, this figure would be $135.8 billion.
                                                                            recreation facilities alone, and $80 billion to create major parks
 (These include $25 billion for business costs in administering
                                                                            and facilities.”j These items alone would add an average of
 the programs; $ 3 2 billion for pollution control; $57.5 billion
                                                                            $20.7 billion a year in 1973 dollars. By 1983 this figure would
 for a u t o safety and pollution equipment; and $ 1 3 billion due to
 deflection from productive to nonproductive work.)’     ’                  be $30.7 billion. In view of both recent and projected increases
                                                                            in participation in such activities, a rapid rise in these
     The Council on Environmental Quality calculations d o not
 include cost estimates due to the Occupational Safety and                  expenditures is not difficult to imagine.2  ’
 Health Administration or t o various Consumer Product Safety                    There seems to be no national data on the amount the nation
 Commission regulations. Cost estimates for these interventions              is spending on culture or projections on future trends.
 vary grcatly, and the scope of regulation is rapidly changing.              Participation both as spectators and performers is rapidl). rising
 Even differences in the level of enforcement o f single items               and has surpassed that of sports events in 1974. It would be
 cause very large cost differences. For example, the Council on              compatible u i t h a quality-of-life core project f o r investment in
 \$‘age anti Price Stability estimates that compliance with an               culture to continue to rise, n o t just in absolute terms but also
 occupational noise exposure standard of 90 decibels would cost              proportionally. A $12 billion annual average a d d t i o n for the
 510.5 to S 13 billion, whereas an 85-decibel re<gdation would               next ten years is a relatively conservative estimate. This figure is
 cost $18.5 to $32 billion.’* A conservative estimate o a        f
                                                                             in 1978 dollars; b), 1983 this figure would be $15.4 billion.
                                                                                 It is difficult to place anticipated increased expenditures on
 high-priority and encompassing-bu t far from maximal -drive to
34 / Amitai Etziotii                                                                                                                Choose We Must / 35

e d u c a t i o n a n d health because they both enhance the            Exhibit 1: Summary table of an estimate for 1983 for redevelopment and
infrastructure (e.g., by providing a better-prepared and more           enhancement of quality-of -life projects
able labor force) and the quality of life (e.g., libcral arts
                                                                                                                                    1983     Percentage
e ducation humanizes the citizenry, and improved health                                                                        (Sillions             GNP,
extends and ameliorates the lives of the elderly who are n o                                                                 of dollars)             1953
longer wo r kin 9).
                                                                        Railroads                                               8   4.7                 .14%
   The same must probably be said about social justice, as              Highways                                                  32                    .96
measured by the increased transfer of payments to such                  Bridges                                                   19                    .57
programs as welfare, and by the indircct costs exacted by               Energy                                            $89.3-$10 1            2.68-3.03
                                                                        Capital goods                                            399.6               12
Affirmative Action. Some include social justice in their                Research and development                                  99.9                3
definition of a quality-of-life society, but others see it as
directly competing with such a vision (on the grounds that              Redevelopment total:                              $6454656.7         19.3-19.7 %

funds spent on various quality-of-life programs are, by and             Pollution: Council on En\iironmental Quality            $ 69.3                2.08%
large, funds not available for antipoverty efforts). Therefore, I                  Chase Manhattan Bank      ’                   135.8                4.07
treat these as background factors and assume, rather simply,            Parks and recreation                                      30.7                 .92
                                                                        Culture                                                   15.4                 .46
that the cost of health, education, and welfare would be the            Others                                                      30                 .90
same whether or n o t redevelopment or quality of life becomes
the core project.                                                       Quality-of-life total:                            $1 45.4-$211.9         4.36635%

                                                                        $101 billion for the first four years and rise to $400 billion by
                 Total Costs and Discretionary GNP                      the tenth.” He assumes, though, an average GXP growth rzLe
                                                                        of 4.8%, which was not achieved during the first five years of
   A high-power redevelopment drive could, hence, cost              ~
                                                                        the period and is not projected for the near future.’ Moreover,
betwcen $645 and $656.7 billion in an average year for the next         even by these optimistic assumptions, neither core project could
ten years (Exhibit 1). In 1983, such expenditures would be              be funded fully for the first five years. And, if the one given
19.3% to 19.7% of the GNP, while the cost of a high-priority            second priority is initiated in the second five years, just dealing
qualit)r-of-life commitment would be approximately $145.4 to            with the accumulating maintenance gap-or neglect of quality
$211.9 billion, or 4.36% to 6.35% of the GNP. The cost of               of life-would vastly exceed the costs of a high-priority
either program would be less in the earlier years, more in the          program. In short, it seems reasonable to conclude that both
latter, both due to inflation and to the need to gradually unfold       projects cannot be advanced on a high-priority basis, even under
such massive programs. This would be on a backdrop of                   quite optimistic assumptions about GNP growth; the size of
increased health, education, and welfare expendtures of an               discretionary funds; and h o w much is used up by increased
estimated 33 76 to $536 billion per annum.                              expenditures on health, education, welfare, and defense.
   The answer to the question, Can we afford both? depends on               What about mixing them? Can we not dedicate, say, an
the total size o f the GNP, and on the extent to which it is             additional $50 billion to each? It must first be noted that some
committed to items which, for legal reasons (payments on the             of this-say $4 billion ( o u t of $100 billion)-would cover
national debt), because of base needs (food), and for political          increased costs due to inflation in the first year, and more
practicalities (support of veterans and farmers), cannot be              thereafter. Another sizeable chunk would be used by the
ignored. Terlecliyj, for instance, whose figures cover the period        almost-inevitable increase in costs of items such as welfare and
 1974 to 1983, calculates that such resources would average              defense. The remaining funds, if divided equally between the
.   >
                                                                                                                                     Cfioose Ive Must 1 37
        36 Amitai Etzioni

                                                                                       their self-view as well as their expectations of others. The mark
        two projects, would allow significant incremental improvement
                                                                                       o f decomposition of a social order is precisely when most
        in the quality of life, with presumably larger improvement in
                                                                                       members do not heed what their society prescribes and when
        more remote years; but such an allocation would n o t suffice to
                                                                                       the society’s voice promotes incompatible main themes (as
        close the maintenance gap and to service the infrastructure and
                                                                                       distinct from subculture variants). I t is then that schools have
        capital-goods sector. This, in turn, would lead to a cumulative
                                                                                       difficulty deciding what t o teach; parents, what values to pass
        weakening of the economy and would pose mounting problems
                                                                                       on to their children; and police, which laws to enforce
        t o later programs-including the GNP’s ability to grow at a rate
                                                                                       rigorously. T h e result is a mixing of signals that in turn
        of even 3.7% a year.
                                                                                       promotes deviation, withdralval, uncertainty, and ambivalence.
            Hence, t o accord quality of life coequal status with
                                                                                          These signs of social-psychic disarray are encouraging t o
        r e d e v e l o p m e n t i m p l i e s , i n e f f e c t , an acceptance of
                                                                                       those who seek a fundamental change because they indicate
        underdevelopment. Since it is already on a downward path, as
                                                                                       that thc old core project is n o longcr compelling, and that the
        most clearly reflected in the productivity decline and in GNP
                                                                                       challenge of a may have gained to the point that a
         declining growth rates, a decision n o t to grant redevelopment a
                                                                                       chanse of core project is possible. But even those who favor a
         high priority is, essentially, a decision for a slow-growth
                                                                                       new core project, and see the costs of transition as well worth
         societ)*-although one can, of course, lean in this drection in
                                                                                       the price, must realize that a society is better off when it does
         varying degree^.^' Practically speaking, the choice is for a
                                                                                       n o t mix its signals as t o what the core project is, however
         high-power redevelopment drive and a rather thin quality-of-life
                                                                                       tolerant-or even approving-it may be of secondary projects
         program for the next decade-or for a quite effective quality-
                                                                                       and of related subsets of values and meanings.
         of-life program with growing underdevelopment.
                                                                                          T h e strains resulting from a heavy dose of what might be
                                                                                       called “core project ambivalence” are well known, so I refer Li)
                                 Social-Psychic Strains
                                                                                       them here only briefly to flag the pressures emanating from this
                                                                                       core ambivalence, which in. the long run tends to promote
            A relatively clear choice is necessary also because mixing is
                                                                                       clearer commitment to eithcr one project or the othcr.
        psychologically less compelling. The thesis that “choose
                                                                                           The character of the individuals who make up a society is
        America must” for social-psychic reasons may a t first seem
                                                                                       first shaped by the family. The contemporary American family
        abstract, but it has clear, practical implications. Each society               is not only weakcned, but parents are often unsure about what
        has one or more sets of values and meanings that indicate which                values, meanings, and behavior to promote: the old virtues of
        patterns of behavior are approved and dsapproved and, among
                                                                                       self-discipline, deferred gratification, achievement, and the work
        those approved, which are most desired. These, in turn, are                    ethos; or the “new” virtues of rclaxation, openness, and the
        actively promoted by schools, churches, and the media, and                     social ethos; or, to use different terminolog)., Type A o r Type B
        serve as guidelines for what the courts and police punish.                     behavior.
            Societies vary a great deal as to how active or effective they
                                                                                           Schools, the second line of education, oscillate and are
        are in these endeavors. Some express few expectations f o r their              internally divided between emphasis on specific skills and
        members, others articulate numerous demands, and still others                  preparation for the labor force (e.g., acquisition of the three
        have several subsets of expectations (aside from a core, or                    R’s, promotion based on merit) and concern with total
        dominant, set) among which members can freely choose.
                                                                                       personality growth, humanization, self-pided devclopmen t, and
        Nevertheless, all societics have some mechanisms for the
                                                                                       promotion of socid justice (e.g., the open classroom movement
        continual formulation and promotion o f values and meanings
                                                                                       and automatic, o r “social,” promotion).
         that provide o n e main source o f the purposes the mcmbers seck
                                                                                           At work, the tension between an emphasis on efficiency and
         t o accomplish in their own lives, and around which they build
38 f Amitai Etzioni                                                                                                                                              Choose We Murt / 39

                                                                                                 9. Status o f Nation’s Hifhways: Conditions and Performance, Report of Secretary of
p r o d u c t i v i t y c o m p e t e s with demands of work rights,                             the Department of Transportation t o the U.S. Congress, September 1977, pp. 8,
self-actualization, and Affirmative Action. Police and courts are                                 80-84.
often neutralized by the conflict between pressure from the
                                                                                                  10. Special Bn’dge Replacement fiogsam, 7th Annual Report of the Secretary of the
“up-tight’’ part of the community to enact the laws (for                                          Department of Transportation t o the U.S. Congress, April 1978.
instance, against marijuana) and the demands of the “untight”
parts not t o enforce them.                                                                       11. Status of Nation’s Highways, pp. 8, 80-84.
    What the resulting strains agitate for is not a neat monolithic                              12. Ibid., p. 88. See also Special Bridge Replacement Program, 6th Annual Report to
pattern-which never existed anyhow, n o t even at the height of                                  the Congress by the Secretary of Transportation, May 1977.
the industrial project-but for prioritization: so young persons
                                                                                                 13. “Inspection, Repdiring, Rehabilitation or Replacement of Highway Bridges,”
can know more clearly what is expected of them, even if many                                     Hearings by the Subcommittee on Surface Transportation of the House Committee
rebel against such expectations for a while (and a few, for a long                               o n Public Works and Transportation, Hearing No. 94-74, September 29, 1976, p. 1.
time); s o the community and its leaders know what to extol,
                                                                                                 14. Project Independence, Federal Energy .4dministration, Project Independencc
even i f many never full). live up to these ideals themselves; and                               Blueprint, Task Force Report (Washington, D.C., November 1974), p. B-1.
 so authorities know what standards to uphold.
     Thus, both from an economic and social-psychic viewpoint,                                   15. Data by Martin Feldstein, cited in T i m e , October 23. 1978, p. 89.
 the present fairly high level of ambivalence and lack of clear                                  16. The GNP is projected to be $3,333 billion. Joseph k Pcchman, Setting National
 priority needs t o give way over the next few years either to a                                 Pn’orities, T h e 1979 Budget (Washington, D.C.. The Brookings Institution, 1978), p.
 decade of rededication to the industrial, mass-consumption                                      218.
 s o c i e t y or t o a clearer commitment t o a slow-growth,                                    17. U.S. Statistical Abstract, 1977, p. 610.
 quality-of-life society. In the long run, high ambivalence is too
 stressful for societies to endure.                                                              1 8. Environmental Quality, Eighth        Annual    Report    (Washington, D.C.,   U.S.
                                                                                                 Government Printing Office, 1977).

 1. The Harris Poll, April 1977.                                                                 19. “Sixteen Air and Water Pollution Issues Facing the Nation,” Report to the
                                                                                                 Congress of the United States by the Comptroller General, U.S. General Accounting
 2. The Harris Poll, February 1976.                                                              Office, October 1 1 , 1978, p. 1.

 3. An August 1978 study by Cambridge Reports, Inc.                                              20. Ibid., p. 334.

 4. Data Track, No. 3 (Fall 1976), p. 29.                                                        21. Willard C. Butcher, “The Stifling Costs of Regulation,” Business Week, November
                                                                                                 6, 1978.
 5. U.S. Statistical Abstract, 1977, p. 317.
                                                                                                 22. Council o n Wage and Price Stability release (September 22, 1976), p. 3.
 6. Ibid., p. 247.
                                                                                                 23. See articles by Harold J. Barnett. F. Thomas Juster, and Nestor E. Terleckyj in
 7. Data by Dale Jorgenson and Frank Bollop of the University of Wisconsin, quoted               “U.S. Economic Growth From 1976 to 1986: Prospects, Problems, and Patterns”
 in Fortune, December 4, 1978, p. 85.                                                            (Washington, D.C., U.S. Government Printing Office, May 20, 1977), and references
                                                                                                 they cite.
 8. “ A Perspectus for Change in the Freight Railroad Industry,” Federal Railroad
 Administration, October 1978, p. 67. These figures have already been adjusted for               24. Nestor E. Terleckyj, Improvement in the Quality of LiJe (Washinqton, D.C.,
 inflation. In this and all follohing projections. we use actual inflation f i v r e s for the   National Planning Association, 1975).
 1978 and preceding year: 1973, 8.8%: 1974, 12.2%: 1975, 7.0%:1976. 4.8%: 1977,
 6.8%: 1978, 9.0%. After 1978, a 4% figure is used to be compatible with GKP                     25. For calculations of the benefits of pollution abatement, see John Crerneans and
 projections.                                                                                    Janice Peskin, “Developing Measures of Nonmarket Economic Activity Within the
Framework of the GNP Accounts,” paper presented at the Southern Economic
Association Conference (Washington, D.C., November 1978). Also, Xleyer Friedman,
and R a y H. Rosenman, Type A Behavior and Your Heart (New York, N f r e d k
Knopf, 1974). For another example that documents benefits (from making money to
improving health) see, “Methods Development for Assessing Air Pollution Control
Benefits,” Environmental Protection Agency, Februar). 1979.

26. Terleckyj, Improvement in Quality of Life.

27. Social Indicators 1976, p. 513.

28. Terleckyj, Improvement in Quality of Life.

29. Terleckyj himself uses 37% or more in a recent unpublished calculation. Private

30. The annual productivity increase averaged 2.37% from 1950 to 1967, and slowed
to 1.57% from 1967 to 1977. It is lower than that of Britain, Canada, France, or
Italy, as well as Japan (6.8%) and U‘est Germany (5.3%) for the same period.

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