BBC Television puts HAT on
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The Newsletter of The History of Advertising Trust
November / December 2007
BBC Television puts HAT on...
This September saw HAT on BBC for our most extensive television
coverage ever. BBC East presenter David Whiteley became aware
of HAT through the news coverage of our Opening Event in May,
and came to meet the team and visit the premises in early summer.
He was so impressed by what he found that two days of filming
were organised for July and the final edited version became a
central part of the first programme in the new autumn series of
Inside Out, a half hour magazine programme that went out on BBC
East at 7.30pm on Wednesday, September 19 . The programme
th
included interviews with Barry Cox, HAT Chief Executive, Archie
Pitcher, HAT Treasurer and Deputy Chairman of the Board of
Governors, and Alfredo Marcantonio, Creative Consultant and
himself responsible for many famous ads of the past thirty years,
including Hamlet, Stella Artois and many others. Viewers glimpsed
BBC presenter David Whiteley in deep conversation with a BBC2 ident the new extension, examples of advertisements for past Norfolk
from the Lambie Nairn collection. companies, and a spread of iconic television commercials.
DDB and Y&R – HAT safeguards With this cheery ad for
Crawford’s Shortbread
their best work … we wish all our
campaigns for John Smith's bitter. All supporters a very
won prizes at international festivals. Happy Christmas.
In September, Rainey Kelly Campbell
Roalfe/Young & Rubicam Ltd deposited
the Y & R collection of almost 300
guardbooks dating from the 1950s to
the 1990s. They now rest securely on
the mobile shelving installed especially
Dog Tricks commercial, John Smith’s Bitter, 1981
for them and a preservation assessment
and cataloguing programme is in
We are delighted to have become progress. The books are testament to
archivist to two great agency names, the agency’s inventiveness and
DDB and Young & Rubicam. HAT has creativity on behalf of its many major
taken on the task of safeguarding both clients.
agencies’ best work in our new purpose
built extension. The DDB collection
includes the papers of the late John
Webster (19342006). Among his
creations were the Cadbury's Smash
Martians, the Sugar Puffs Honey
Monster, the St Ivel Prize Guys and two
different bears for Cresta and Printer’s proof 19031908 for a point of
Hofmeister, as well as Chas and Dave's sale showcard from The Holzer Gift.
Gertcha commercial for Courage beer, See page 3.
Y & R’s award winning Grandad campaign for
the Arkwright dog and Jack Dee Heinz Soup, 1981
H AT N EW S
H AT N EW S PAGE 2 ME 1 2 N O 9
VO LU
Some exciting things have happened …
■ Since the summer newsletter, HAT has been busy in many areas and much is
going on that is exciting and ground breaking. We are preparing to support
Selfridge’s centennial celebration in 2009 and are spoilt for choice among the
wonderful historical artefacts that make up this immense collection. Over the next
year we will be in consultation with Selfridge’s staff to help to bring about a great
exhibition to celebrate 100 glorious years.
■ In the run up to Inside Out, BBC East
requested a selection of local print ads to
display on their website during the
trailing of the programme. We were
delighted to oblige with nine terrific local
ads featuring historical Garlands, Caleys
and Roys of Wroxham ads from long
ago. Here are two examples of those
screened.
■ Our new study facilities are already being put to good use. With the newly
opened Michael Cudlipp Research and Study Centre, shown here, we can
accommodate small groups of up to a dozen at a time, for meetings and
presentation or teaching purposes. On 7 June we hosted the Eastern Region
th
meeting of the Society of Archivists, and were happy to provide them with a
presentation about HAT and a short tour of our buildings before they got down to
business.
Thanking all those who have made gifts to HAT…..
The Ann Burdus Papers: Transcripts of 2 printing plates of editorial pages created for Portfolio of advertisements, point of sale and Dunlop Grand Prix Success Story 1959
speeches 19731991 and other reports, The Daily Telegraph, Monday 17 September packaging label proofs c.19001940s printed by brochure designed by Len Blundell at the
correspondence and press cuttings etc relating 1984, including an advertisement for a chromolithographer Charles Holzer (1879 Charles Higham agency, London; copy of a
to her outstanding career within the advertising commemorative Royal Doulton china plate for 1943). See page 3. Dunlop press advertisement featuring the
industry. Prince Harry’s birth on Saturday 15 th Donated by Mrs Pam Holzer, Norfolk donor in the driver’s seat of a Grand Prix motor
Donated by Ms J Ann Burdus CBE, London September. Doulton was the only advertiser car; Women’s Market (IPC Magazines, 1974).
able to scoop an ad in all the Monday papers Samson Clark advertising agency promotional Donated by George Harrison, retired HAT
The Pembroke & Pembroke Collection: due to advanced delivery of the copy plates on publications, 1925 and the 1960s, including director and governor, Surrey
Advertising, promotional and marketing Saturday morning, the day before mother and several editions of The Samson Clark Staff
material created by this innovative accountancy baby came out of hospital on Sunday. It is a Gazette 27 July 192319 February 1926. The NABS Rugby Sevens 30 Anniversary match
th
recruitment agency, London 19691980s. supreme example of clever ad positioning and donor’s fatherinlaw James W H Wigginton programme, Richmond 10 th May 1992.
Donated by Mrs Ann Pembroke Ost.J., planning. Ad created by Ken Mansfield of worked for the company 1925 –1960s and also Donated by Tim Clifton, Rutland
London WWAV agency. her husband 19551988.
Donated by Marjorie Wigginton, Kent 7 specialist radio and wireless magazines
16 sets of 35mm slide transparency lecture 1 printing plate with PVA coating for Today containing specialist advertisements 1930s
presentations compiled by David Lowe Watson newspaper Thursday 30 April 1987, the year 3 original OXO posters c.1930s40s; 1940s.
(19192007); cartoon portrait of DLW c.1979 this first colour tabloid was taken over by photocopies of TV commercial location shoots Transferred by Clare Hunt, Keeper of Art,
80 presented to him by his colleagues on Rupert Murdoch. for Nimble, Guinness and Toffo products; SouthendonSea Borough Council
retirement from Esso referencing the “Tiger in Donated by Ken Mansfield, Algarve photocopy from an original photograph of the
Your Tank” campaign; folder of biographical Portugal JWT creative department and staff 1975; Painted plaster figurine of a lavender seller,
material and photographs. DLW was market transferred TV commercials. advertising Yardley lavender products,
research manager at S H Benson (late 1950s 8 Mather & Crowther advertising agency Donated by Joan and Mike Northover, displayed in a pharmacy shop window in
1971) and head of market research Esso internal publications 19131915; 2 booklets Norfolk Dingwall, Scotland during the 1950s.
Petroleum until his retirement. relating to the history of S H Benson. Donated by Mrs Mary Halliday, Lincolnshire
Donated by Dawn LoweWatson, East Sus Donated by Clive Aldred, Norfolk The After Eight Diary 1974
sex Donated by Barrie Rothman, on behalf of Glass ashtray advertising Royal Life insurance
6 1950s Persil advertisements, republished in his parents Mr Samuel Rothman and Mrs c.1970s; page of ads from the Illustrated
A homemade album of Abdulla cigarette press 1988 to mark the 80year celebration of the Dorothy Rothman, London London News 21 October 1893.
advertisement cuttings compiled by Constance product 19091988. Donated by Anna Stone, Aviva Group
BabingtonSmith, the donor’s aunt, mainly Donated by Mrs Rosemary Hubbard, 7 Cunard foldout colour brochures for RMS Insurance archivist, Norwich
taken from Punch c.1920s. See page 3. Lowestoft Caronia and RMS Mauretania cruises, around
Anonymous donation in memory of the Mediterranean, North Cape, West Indies A wide variety of advertising and marketing
Constance BabingtonSmith 65 London bus interior posters promoting bus and South America, 19531964. books, journals and vintage magazines.
travel information, tickets and passes c.1983 Donated by Mr Peter Steven, Lowestoft Donated by Peter Bigg, Katrine Birk WCRS,
14 black and white TV stills 19551970s 1985. Sue Filmer, Winston Fletcher, Nicholas
compiled by Tony Solomon (c.19131993), who Transferred to HAT, due to duplication, by 15 press advertisements and a point of sale Foreman, Sue Garland (Archivist Diageo),
worked at Mather & Crowther before becoming Robert Excell, Curator, London Transport showcard mainly advertising various brands of Simon Goode, Will Hogan BBH, Rosemary
head of TV at Dorlands c.1970. Founder of Museum British shoes, c. 1940s1950s. Hubbard, H J Heinz Co Ltd., IPA, Archie
BTAA in 1976; Commercial Breaks board Donated by Anne and Clive Rowe, Norfolk Pitcher, Edward Vanderpump and Lindy
game made by Ideal Toys 1992. Illustrated trade catalogue and price list for Woodhead.
Donated by Peter Bigg, BTAA Bradfords’ Laundry & Dairy Machinery and
Requisites, 1915.
Transferred by Jackie Davenport, Argyll &
Bute Archives
H AT N EW S PAGE 3
More than meets the eye... Education Grant
Many visual examples of advertising for HAT
have been donated to HAT during the
year, and some outstanding images are HAT has made a successful bid for a
shown here. The list of gifts in this Learning Links grant from the Museums,
edition of the newsletter shows that Libraries and Archives Council
HAT also welcomes to the archive supported by the Department for
many other formats of advertising Children Schools & Families (DCMS).
material that equally contribute to the For the first time HAT staff will be
history of the industry. If you, or enabled to work in partnership with local
members of your family, have worked teachers for the purpose of designing
in the advertising industry it is likely that and creating a media studies
you will know about something of educational resource pack suitable for
interest to HAT in the future – please Nostalgic leather footwear showcard c.1950s classroom application. The grant will
keep in touch. cover the cost of teacher time spent at
Abdulla Delights … HAT Archive and for Edward
A thrilling collection of around 80 Vanderpump to visit their schools to
Abdulla cigarette advertisements has give audio visual presentations to media
come to HAT from a donor whose aunt, studies students on Landmarks in TV
Constance BabingtonSmith, collected Advertising 19552003.
them during the 1920s. Abdulla
advertising was light and luxurious,
featuring seemingly endless
illustrations of modern and glamorous
female “bright young things” taking
pleasure in smoking the brand. As part of the scheme, a Professional
Additional poems and prose often were Development Placements forum for
supplied by famous writers of the time. Norfolk and Suffolk media studies
Regarded as exceptional in their day, teachers took place at HAT on 2
contemporary admiration is expressed November, in association with Mark
in Percy Bradshaw’s Art and Bruhin the PDP manager of Beacon
Advertising published c.1926. East/The Exchange Education Business
Link. Work will continue on the
The Holzer Gift…
resource pack through the winter and
Occasionally we receive such wonderful
spring for publication on DVD/the Web
examples of style, colour and charm in
later in 2008.The theme will be Gender
advertising that simply take your breath
Representation in Advertising as this
away. In 2001 Henry Holzer presented to
material is comprehensively held at
HAT a portfolio of colour advertising
HAT. It has been evident for many
proofs printed by his father Charles
years that this subject is one of the most
Holzer (18791943) head of the
popular, complex and rewarding for
lithography shop at Hubner’s, London.
study and is in great demand by
Henry became head of printmaking at
researchers. For more information about
Hornsey Art School and often
this project please contact Chloe Veale,
demonstrated his father’s print samples
HAT Curator, who is heading the project
to students. Henry’s widow Pam recently
and would be delighted to discuss it
discovered more advertising proofs in his
further.
studio and donated them to HAT. Dating
from 1900 to the 1930s many are in mint
condition and show the stunning colour Christmas closing at HAT
ranges that could be achieved through
chromolithography. Now accessible to Black Cat cigarette poster proof c.1920, HAT Archive will be closed from 5 pm on Friday
The Holzer Gift December 21 and will reopen bright and early
researchers at HAT, complete with three
on Wednesday January 2, 2007. We wish all
early technical manuals, Henry Holzer’s our supporters and friends a very Happy
“educational collection” has found the Christmas and prosperous New Year.
perfect home.
HAT could not survive without the generous support of our Patrons,
Donors and Corporate Friends. Our sincere thanks to you all.
Patrons: ● H J Heinz ● Beattie McGuinness Bungay
● John Banks ● IPM ● Bray Leino
● Lord Bell ● ISBA ● Clemmow Hornby Inge
● James Best ● J N Nichols (Vimto) ● DDB London
● John Billett ● J Walter Thompson ● DLKW
● Michael Grade ● Lambie Nairn ● Euro RSCG
● Bruce Haines ● Leo Burnett ● Financial Times
● Rupert Howell ● McCann Erickson ● Grey Advertising
● Ian Keil ● McDonalds ● Guardian Media Group
● Lindy Payne ● Media:edge ● Imperial Tobacco
● David Wheeler ● Mediacom ● Interbrand
● Mindshare ● IPA
Corporate Friends: ● MPG Media Group ● ITV
● All Response Media ● Norwich School of Art & Design ● J Walter Thompson
● Beverage Services (Coca Cola) ● Ogilvy & Mather ● M & C Saatchi
● British Bakeries ● OMD UK ● Miles Calcraft Briginshaw Duffy
● Britvic ● PHD Media ● Nestlé
● Carat ● PPA ● Ogilvy & Mather
● CIPR ● Solus Club ● Publicis
● D C Thomson Charitable Trust ● Tesco ● Red Brick Road
● Dairy Council ● Universal McCann Interactive ● Shell International Petroleum
● Dairy Crest ● Zenith Optimedia ● Solus Club
● EMM ● The Point
● Future Media Donors: ● Thinkbox
● Garden Recruitment ● AMV BBDO ● WCRS
●General Mills ● Associated Newspapers
“Education, education…” have hosted visits from both the University of
East Anglia and Norwich School of Art and
It’s more than 10 years since Tony Blair uttered challenges. Our newly opened Research and Design and have spoken to gatherings of
this famous mantra of his priorities, but I like to Study Centre has attracted much positive students at both institutions. I also addressed
think that we are similarly driven – indeed our feedback and now allows us the space and over 150 students at the Creative Industries
Articles of Association, drawn up in 1976, state resource to entertain teaching groups of up to Students Convention, a Norfolk initiative, in
that “The History of Advertising Trust is twelve at a time. What we need to develop in October. We have an ongoing dialogue with
established to advance the education of the parallel is awareness of our resources amongst elements of City College, Norwich, NSAD and
public in fields of the history and significance of the various levels of academia and a better UEA and we will continue to push to get a better
advertising and marketing”. two way understanding of each other’s needs.
understanding on our part of the needs of
teachers and students at the various levels. It is only by doing things like this, that we can
Our mission to fulfil these objectives relies on This all points to greater dialogue and we are
success in two fields – accumulation of material help new users to unlock the treasures that sit in
particularly pleased with early progress over the our archives.
of significance and value, and making sure that past few months.
those who wish to study what we have are made
BSC November 2007
aware of our collections and have easy channels With the help of MLA part funding, we are
of access to their content. developing tailor made teaching resources in
conjunction with a group of local schools – this
I think we can safely say that we have fulfilled the
should lead to specially designed product to
first objective. Although we are always interested support media studies and aligned courses as
in acquiring more gems, we now have over three they evolve over the next few years. Once we
million items, including over 40,000 TV
can complete trials in Norfolk and Suffolk we are
commercials, and we are proud to be the largest optimistic about their potential application on a
archive of UK advertising in the world. national basis.
The issues of access and awareness are more
On the level of tertiary education, we are also
complex and represent an ongoing set of making useful contacts across East Anglia. We
History of Advertising Trust officers
Brian Nicholson, President, Graham Hinton, Chairman, Archie Pitcher, Deputy Chairman & Hon Treasurer, Barry Cox, Chief Executive & Company Secretary
HAT staff
Barry Cox, Chief Executive Margaret Rose General Manager, & Head of Research, Di Sharp Health & Safety Executive, Administration & Finance
Chloe Veale Curator, Edward Vanderpump Documentation Coordinator, Sue Filmer Special collections, June Searby HAT Archive research ,
David Thomas Research & Archive Assistant, Margaret Cammiss, Archive Assistant Gill Bullen Housekeeper
How to find us
HAT Archive & Study Centre, HAT House, 12 Raveningham Centre, Norwich NR14 6NU
T: 01508 548623: F: 01508 548478 E: enquiries@hatads.org.uk W: www.hatads.org.uk
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