Docstoc

Zone Labs—

Document Sample
Zone Labs— Powered By Docstoc
					                    www.zonealarm.com



                     Zone Labs—
An online security company web site analysis




                                   For
                            Prof. Lili Saghafi

                                    By
                 Xiang Rong Zhu            ID# 4808819
                 Ran Li                    ID# 3782948
                 Xiang Luo                 ID#4569474
                 Bao Lin Gong              ID#4917898
                 Wei Zhu                    ID#5543460
                 Burak Gokcinar            ID# 5204763
                 Saud Malick                 ID# 5933285




DESC387 COURSE PROJECT BY SEVEN UP GROUP        Page 1 of 51   12/3/2004
                                         TABLE OF CONTENT

EXECUTIVE SUMMARY .......................................................................... 3
MISSION STATEMENT.............................................................................. 4
OBJECTIVES OF ZONELABS.COM ....................................................... 4
ABOUT COMPANY..................................................................................... 5
     BACKGROUND ........................................................................................................ 5
     VALUE CHAIN.......................................................................................................... 5
     CHANNEL CONFLICT ............................................................................................. 6
     REVENUE MODEL................................................................................................... 6
MARKETING & WEB PRESENCE .......................................................... 8
     MARKETING STRATEGY ....................................................................................... 8
     MARKET SEGMENTATION .................................................................................... 9
     ADVERTISING........................................................................................................ 12
     WEB PRESENCE..................................................................................................... 13
     STICKINESS............................................................................................................ 15
SWOT ANALYSIS...................................................................................... 16
     STRENGTHS ........................................................................................................... 16
     WEAKNESSE .......................................................................................................... 17
     OPPORTUNITIES.................................................................................................... 17
     THREATS ................................................................................................................. 18
TECHNOLOGY ......................................................................................... 19
     NETWORK ARCHITECTURE ............................................................................... 19
     TRANSACTION PROCESSING............................................................................. 21
     PAYMENT METHODS............................................................................................ 23
     SECURITY ............................................................................................................... 24
     DYNAMIC & STATIC CONTENT ......................................................................... 26
INTERNATIONAL, LEGAL & ETHICAL ISSUES .............................. 27
     LANGUAGE AND CULTUREAL ISSUES ............................................................ 27
     LEGAL AND TAX ISSUES ..................................................................................... 28
     ETHICAL ISSUES ................................................................................................... 29
CONCOLUTION........................................................................................ 30
Appendix: Test result form www.netcraft.com ........................................ 31
Appendix: Zonelabs.com statement of privacy........................................ 32
Appendix: Payment method of zonealarm.com....................................... 40
Appendix: details for certificate from Thawte......................................... 41
Appendix: Group Contract........................................................................ 42
Appendix: Project Proposal ....................................................................... 44
Appendix: Sample minutes ........................................................................ 46
Appendix: Interview Letter ....................................................................... 49
Appendix: Reference .................................................................................. 50
Appendix: Slide for Final Presentation .................................................... 51



  DESC387 COURSE PROJECT BY SEVEN UP GROUP                                   Page 2 of 51                         12/3/2004
EXECUTIVE SUMMARY
Zone Labs Inc., a Check Point company was funded in San Francisco U.S. 1999. Zone
Labs Inc. is one of the most trusted brands in Internet security, and also is a leading
creator of endpoint security solutions protecting millions of PCs and the valuable,
personally-identifiable information on those PCs, from hackers, spy ware and data theft.

Zonelabs’mission is to become the most trusted in Internet Security, and expand global
market share as large as possible. In order to realize its mission, Zone Labs Inc. built its
own website called zonelabs.com in 1999.

To improve the company’s web site performance, we find out its website objectives, and
then based on these objectives, make a deep research in the aspects of its MARKETING
STRATEGY, WEB PRESENCE, TECHNOLOGY, and INTERNATIONAL and
LEGAL & ETHICAL ISSUES, etc. Finally, from the website consultant point of view,
we make a SWOT analysis and recommendations accordingly.




  DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 3 of 51               12/3/2004
MISSION STATEMENT
“To become the most trusted in Internet Security”


OBJECTIVES OF ZONELABS.COM
      Product catalog
      One of Zonelab.com’s objective is to serve the website as a product catalog or
      showroom for the concern of the web visitors’ convenient navigation and to
      attract different types of potential customers. Customers often do product research
      on a Web site then later place orders via catalogue, telephone, sales
      representatives, a physical retail store, mail, and/or fax.
      Enhance its Brand Image
      Zonelab.com’s long-term objective for its web site is to improve sales by building
      an image for its product, brand, and the company itself. The web site doing this by
      consistently presenting similar design elements and "personality" at each point of
      contact with the world - whether that contact be virtual or physical.
      Enhance Customer Service.
      By building the website -Zonelab.com, the company increases the chance to
      interact with customers by instant on-line technical support, releasing new
      security issues, and educating the public to be aware of the network security. By
      doing this, the website indirectly contributes to building its business.
      Lower Operating Costs
      Zonelab.com’s automated customer service functions - Web-based FAQ, order
      status reports, product specifications, etc. - can lower the number of customer
      service calls, reducing customer service labor costs.
      Open new Markets
   The site is intended to serve a large range of potential users, including Enterprises,
   small businesses and individual consumers. Zonelab.com’s multi-language web page
   design enables the company to broaden its market vision and expend its market
   shares to the globe space.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 4 of 51             12/3/2004
ABOUT COMPANY
BACKGROUND
Zone Labs Company is a multinational company, which was found by Ravin Agrawal and
Gregor Freund in San Francisco 1999. Zone Labs provides security solutions including
antivirus, firewall, essential e-mail security and etc. that protecting PC computers of
global enterprises, small businesses, consumers and the valuable, personally-identifiable
information on those PCs from hackers, spy ware and data theft. Zonelabs.com is an
electronic commerce site of Zone Labs Company that using Internet technology not only
provides all the security products of Zone Labs Company but also provides easy
accessing and purchasing for all customers who has PC and is using Internet.

VALUE CHAIN
Zonelabs.com is a fairly new e-commerce website and focuses mainly on Internet
security products with different distribution channels. The value chain of Zone Labs
Company consists of both primary activities and support activities that provide
infrastructure for the primary activities for its electronic commerce site. A value chain is
the way the company organizes its activities such as, promoting, marketing, delivering
and supporting the products for each of Zone Labs Company strategic business unit’s.
The firm’s value chain consists of the following activities:
    Identify customer
Since every PC user could be the potential customer of Zone Labs Company and in order
to reach as many potential customers as possible, Zone Labs Company try to identify
what kind of features those customers may need through the amount of repeat visitors,
customer feed backs and satisfaction rate of Internet users.
    Procurement activities
Include hardware and software vendors’ selection, vendor qualification, negotiating
long-term supply contracts, and monitoring quality and timeliness of delivery.
    Marketing and selling activities
Zone Labs Company provides its products not only through Zonelabs.com web site and
e-commerce distributors but also trough retail stones. Those distribution channels give




  DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 5 of 51              12/3/2004
customers many option to purchase and provide resources for them to do so, including
advertising, promoting, pricing, identifying and monitoring sales and etc.
    Delivery activities
Zone Labs has to make sure that the distribution and shipment of the products reaches
customers in a timely manner and in good condition.
    Finance and administration activities
Finance and administration activities include the firm’s accounting, paying bills,
borrowing funds, reporting to government regulators, and ensuring compliance with
relevant laws.
    Human resources activities
Human resources activities include coordinating the management of employees, such as
recruiting, hiring and training. Zone labs post available position on its web site for free.
    Technology development activities
Technology development activities help Zone Labs improve the product stability and
compatibility in order to meet customer requirements. That includes basic research,
process improvement studies and field test of maintenance procedures.

CHANNEL CONFLICT
        Channel conflict refers to a situation when sales activities on a company’s
        website interfere with its existing sales outlets. Channel conflict exists with Zone
        Labs since Zone Labs distributes its products not only though PC relate retail
        stores, but also though those strategic alliances e-commerce web sites such as
        Amazone.com , PCpower.com and etc. However, those distribution channels
        really provide more purchasing options for potential customers of Zone labs.

REVENUE MODEL
   The combination of strategies and techniques that a company uses to generate cash
   flow into the business from customers is called the company’s revenue model. Zone
   Labs Company uses the catalog model to generate revenue through retailer sales and
   is expanded to its Web site- zonelabs.com. So we believe that zonelabs.com is using
   Web-catalog revenue model. Customers can place orders through the Web site and
   that will allowing customers to specify what kind of products of Zone labs that they
   really need. Also that will help Zone Labs to identify the segment of customers in

  DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 6 of 51               12/3/2004
 current markets. Zonelabs.com also provides information to customers who would
 then visit the physical store. Zonelabs.com provides trail version that allow customer
 to exam its products and earns their trust.




DESC387 COURSE PROJECT BY SEVEN UP GROUP            Page 7 of 51              12/3/2004
MARKETING & WEB PRESENCE
MARKETING STRATEGY
Zone Lab.com is a website, which offers mainly the product to provide Network security
solutions for globe enterprises, small businesses and consumers’ homes. The website use
the special marketing mix strategy for selling and promoting its products on line. In order
to cater to different customers’ preferences and needs, the web creates an environment
that is flexible and convenient enough to different customer groups. The web uses
customer-based marketing approach to divide customers who share common
characteristics into three major groups of Enterprises, small businesses and individual
consumers. On the left column of the website homepage, there is a list of customer group
names, which allows the customer to select one of them and the browser will direct
he/she to the specific web page relevant to his/her own business concerns.




Main Page




  DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 8 of 51              12/3/2004
MARKET SEGMENTATION
Zone Lab.com identifies its specific portions of its markets and targets them with specific
advertising messages. Zone Lab recognizes its major customers are from those countries
with English speaking, French speaking, German speaking, Spanish speaking and
Japanese speaking people. So Zone Lab.com designs multiple language versions of web
pages to direct the people to different web pages according to their geographic difference.


Basically, Zone Lab.com just puts French, German, Spanish, Japanese flags on its
homepage, and which helps customers to redirect themselves to their own preferable
language pages if they happen to open the other language web pages. In this type of
market segmentation, Zone Lab.com creates different combinations of marketing efforts
for each geographical group of customers for different culture and language concerns.



German Language Version




  DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 9 of 51              12/3/2004
French Language Version




Japanese Language Version




 DESC387 COURSE PROJECT BY SEVEN UP GROUP   Page 10 of 51   12/3/2004
Spanish Language Version




 DESC387 COURSE PROJECT BY SEVEN UP GROUP   Page 11 of 51   12/3/2004
ADVERTISING
Zone Lab.com uses banner ads that displays both stationary and moving graphics in most
of the web pages and includes hyperlinks direct to the specific web page with the detailed
products’ introduction and description. Those graphic images helps Zone Lab increase its
products awareness through the public.


In addition to promote its own products, Zone Lab.com utilizes the benefit of banner
exchange network coordinates ad sharing with the other web site so that the other site
runs on Zone Labs’s ads, while Zone Lab.com also runs on the other site’ ads. An
example is that in the Zone Lab.com’s homepage, there is a banner link to the Check
Point Software Technologies LTD’s web site, and visitors just click the banner, which
will lead them to the Check Point’s web site and vise versa.


Exchange banner link with checkpoint company web site




In addition, they also pay a fee to advertise on Yahoo, Aol and Google search engines.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 12 of 51              12/3/2004
WEB PRESENCE
 Basically, Zone Lab.com creates the web presence with the objective to encourage
visitors to trust and develop the relationship with the company – it puts a distinct logo on
the top of the homepage “The Most Trusted Name in Internet Security”.


The site offers customer easy access to the company’s background, information about
product and services. The search engine function is provided to each visitor for the
concern of the visitor’s convenience in the process of searching a particular product on
the web site.


Zone Lab.com provides a product showroom feature. Right after the visitors access to the
site’s homepage, they will identify what types of the products they are offering through
the banner ads., and which links to detailed information about each product. The
homepage offers Quick links to newly issued products and details.


The site provides a convenient two way communication with its customers, through the
homepage visitors can click the instant support, they will be able to directly talk with the
technical support agent; it also offers security advises to convince visitors to follow the
site’s links to obtain further information. This site feature helps the site builds a trusting
relationship with visitors.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 13 of 51               12/3/2004
Search Engine




Customer Service




 DESC387 COURSE PROJECT BY SEVEN UP GROUP   Page 14 of 51   12/3/2004
STICKINESS
Zone Lab.com offers some security advises and quick links to information centers
relating to the network security, which will be attracting points to visitors who are
interesting at the network security topics, they may be stay longer for searching the
detailed information and solutions to problems.
In spite of the mentioned stickiness feature, Zone Lab.com provides its users with the
“Zone Labs User Forum”, which informs the users the latest information regarding virus,
and also some help hints and methods to prevent any unauthorized security threat, etc..
In general, the website design is pretty straightforward; there is no popup ads or flash
designs to draw visitors’ attention.

Forum




 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 15 of 51              12/3/2004
SWOT ANALYSIS
STRENGTHS
  Capabilities. Firewall, Antivirus, Pop-up blocker, All in one package.
  Competitive advantages. Comprehensive all in one package that is low cost.
  Experience, knowledge, data. They have more experience than their other low cost
  competitors, and have most if not all of the database and updating capabilities of the
  more expensive software.
  Marketing - reach, distribution, awareness.     Web site, so they have international
  reach. Downloads and shipping are used for distribution, awareness is increasing.
  Price, value, quality. Price is lower than the major competitors, but they also have to
  compete with freeware etc, the value is on par or greater than the major competitors,
  the quality is almost of the same standard as the major competitors.
  The website provides five different languages that will give the users much
  convenience and will attract more people to visit the website.
  The website own search engine. This make the people easily to find what they want
  Chat room and forum. People can communicate with each other by using chat room
  and forum
  The website also has strong security measurement. It provides “Thawte secure site”
  that can raise the security for payment.
  Site management tool. Combining Java and XML technology, Zonelabs.com could
  manage the site very well.
  Zone Labs is the award-winning leader in personal and distributed firewall protection
  for over 30 million PCs worldwide.
  Zone Labs now protects you and your PC across all major Internet activities,
  including email, Web surfing, online shopping, banking, instant messaging, and
  more.
  Zone Labs products are easy to use, yet powerful. Novices can protect themselves
  with little effort because Zone Labs products come with optimized, out-of-the-box
  security settings. Savvy users can fine-tune Internet security controls to meet their
  precise needs.



DESC387 COURSE PROJECT BY SEVEN UP GROUP            Page 16 of 51              12/3/2004
WEAKNESSE

  Gaps in capabilities. They do not have the same level of anti-virus software as the
  major competitors; they still are not able to have an equivalent among of man power
  to work on new problems, like spy ware or viruses.
  Lack of competitive strength. Resources assets, people, in comparison to major
  competitors.
  Reputation, presence and reach. They have to build on their reputation, presence and
  reach to compete with the high-end software products and brands.
  Reliability of data, plan predictability. Market is unpredictable due to the constant
  influx of new, more severe and differing forms of viruses and spy ware. Data must be
  maintained and updated very quickly, and planning is difficult.
   Limiter language version of software. This restrict user expansion


OPPORTUNITIES

  Market developments. Much more small and medium sized competitors in the past
  few years. Much more intrusive spy ware and ad ware. Major flaws in windows
  operating system, regarding Internet security. But competitors' vulnerabilities are the
  same as Zone labs.
  Industry or lifestyle trends. The trend toward purchasing all in one software, firewall,
  ad ware blocking, anti-virus.
  Technology development and innovation. The software needs to provide the same
  amount of functionality, but be more flexible and require less memory and bandwidth
  to operate.
  Global influences. The global nature of the business and the exponential growth of
  Internet users, allows for a growing market.
  New markets. Zone labs can go further into enterprise and network solutions. Further
  the alliance with Checkpoint services.
  Niche target markets. Personal computer and small business, smaller sized networks.
  Business and product development. They can expand into provide more than just the
  software but also technical services through checkpoint security services.
  Partnerships, agencies, distribution. They have Cooperative security alliance,


DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 17 of 51              12/3/2004
  Enterprise security reseller program; many affiliate partners for localized network
  solutions providers.
  More viruses appear in recent years. It means more requirement anti-virus software
  The viruses become much harder to kill. It require more powerful software


THREATS

  IT developments. The emergence of operating systems with their own integrated
  firewall and anti-virus software.
  New technologies, services, ideas. The adaptability of the larger competitors and the
  emergence of freeware bought are major threats to zone labs market share.
  Sustaining internal capabilities. Competing with freeware and large fully integrated
  software providers while trying to cut operating costs would be a real challenge.
  Insurmountable weaknesses. The constant evolution of Internet security threats and
  the effects they have on the confidence of the consumer on your product.
  Main competitors have stronger brand names like Norton Company.
  Norton and other competitors share the large percentage market.




DESC387 COURSE PROJECT BY SEVEN UP GROUP            Page 18 of 51              12/3/2004
TECHNOLOGY
NETWORK ARCHITECTURE
www.zonealarm.com has chosen Client-Server architecture in which each computer or
process on the network is either a client or a server. Servers are powerful computers or
processes dedicated to managing disk drives (database servers), printers (print servers), or
network traffic (network servers or web server). Clients are PCs or workstations on which
users run applications. Clients rely on servers for resources, such as files, devices, and
even processing power.


   1. Type of web sites: Transaction-processing sites. Because www.zonealarm.com is a
       B2B and B2C electronic commerce sites that be available 24 hours a day, seven
       days a week. This site provides software download, customer service, business
       security solution and online payment etc. In addition to requiring fast and reliable
       hardware, www.zonealarm.com runs 10 servers (Appendix) to achieve the online
       transaction-processing goals.


   2. Three-tire client server architecture diagram:




   3. Software and hardware for web servers:


 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 19 of 51              12/3/2004
     According to the test result by using www.netcraft.com service, we can find that
     www.zonealarm.com use Solaris 8 operating environment as Operating System
     and Apache HTTP Server which built-in search engine and HTML authoring tolls
     as Web Server Software. Web Server Hardware information is difficult to search,
     but according to the OS, the company’s best choice is Sun Fire 6900 Server.
     (All details and evaluation please see Appendix). Based on web analysis, web
     server hard ware architecture is decentralized and use load-balancing systems,
     which do cost additional money, to adding the workload efficiently.




DESC387 COURSE PROJECT BY SEVEN UP GROUP           Page 20 of 51            12/3/2004
TRANSACTION PROCESSING
Zonelabs.com totally provides shopping cart and checkout functions to accomplish
transaction processing.


The orders are placed directly by the Member from a client PC. Therefore Credit cards
are the method accepted by most of Members, another way is switch/solo debit card for
UK Member only. An authentication mechanism is necessary to give access to the various
users of the system. A user is identified by a User ID generated automatically at the time
of the registration and a password, and must have the privileges necessary to carry out the
operations of creation, modification and suppression (remove) of the orders.


After users click the “process to checkout”, based on customers choose and shipping
location, the system automatically shows the price, sales tax, shipping cost etc.


Any users can check the whole web site information, but only Login Members can place
orders and process online transaction. When pay by credit card, member’s order will be
processed immediately. Electronic goods will be made available to member for download
immediately. If member have purchased a backup disk or other physical product, it will
be shipped by the next business day; delivery times will vary, depending on member’s
location.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 21 of 51                12/3/2004
DESC387 COURSE PROJECT BY SEVEN UP GROUP   Page 22 of 51   12/3/2004
PAYMENT METHODS
The most widely used form of payment currently is merchant credit card processing.
Marketing studies show that company will lose 60 percent to 80 percent of user’s
potential orders if the Web site is not set up to accept credit cards; they also show that if
the web site offer credit card payment and use merchant credit card processing, not only
will the site receive more orders, but those orders will be substantially larger. Credit cards
enable impulse buying, reassure customers of web site legitimacy, and simplify
company’s billing.
To accept credit cards, company must establish a merchant account, a special bank
account for handling the revenue (and fees) from credit card transactions. Company’s
merchant account provider (MAP)-a bank or other institution that processes online credit
card transactions-will verify the credit card, process the transaction, and deposit the
results into company’s account, usually within two to four days.
Based on Transaction processing analysis, Credit cards are the method accepted by most
of Members, another way is Switch/Solo debit card for UK Member only. For Visa and
MasterCard, they accept credit card orders in any currency available in their shopping
cart (USD, EUR, AUD, and GBP). Other cards are currently limited to USD transactions
only. Member’s card will be billed in the currency displayed in the shopping cart at the
time that the "Place Secure Order" button is clicked. If member’s card issuer's billing
currency is different from the currency in which member’s order was placed, member’s
card issuer will apply an exchange rate at their discretion.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 23 of 51               12/3/2004
SECURITY
Site Security Functionality
Cookies
Persistent "cookies" are small pieces of information that user’s browser stores on user’s
computer on behalf of a Web site that user have visited. The Site does not use persistent
cookies. In order to complete transactions on our site, web site does use session cookies.
These session cookies do not collect information about user, only about user’s browser
session, and they are destroyed when user close user’s browser. No data is stored on
user’s computer.
Log Files
www.zonealarm.com does keep track of the domains from which user access our Site and
Services on the World Wide Web, and may log IP addresses or other identifiers for
statistical purposes. The web site does this to gather broad demographic information for
aggregate use to identify and analyze trends and the results of our marketing efforts, to
help diagnose problems with our servers and to administer the Site and Services, and
analyze users' movements. The web site may periodically share aggregate demographic
information with company’s business partners. IP addresses and other identifiers are not
linked to personally identifiable information.
Links
The Site contains links to other Web sites. Please note that when user clicks on one of
these links, user is "clicking" to another Web site. The web site encourage user to read the
privacy policies of these linked sites, as their privacy policies may differ from themselves.
This Privacy Policy applies solely to information collected by Zone Labs on this Site.
Security of User’s Information
All information gathered on the Site is stored and maintained in secure facilities. In
addition, internal security provides that this information is coded with restricted access,
and company’s servers are kept in a secure, locked environment that limits access to
authorized personnel only. All Zone Labs employees, and all external service providers
who may process and/or store customer data, are briefed about the company's privacy and
security policies on a regular basis. The Site is regularly tested for security breaches to
ensure that all information collected is secure from unauthorized viewing. Any service

 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 24 of 51              12/3/2004
providers with whom Zone Labs contracts, and who receive, store, or process personally
identifiable customer data, have committed to abide by the provisions of the company’s
privacy policy. All transmissions of personally identifiable customer data are encrypted
and secure.

Security Technical issue
All web server of www.zonealarm.com use mod-ssl module, the mod_ssl third-party
module provides strong cryptography for Apache via the Secure Sockets Layer (SSL
version 2/3) and Transport Layer Security (TLS version 1) protocols with the help of the
SSL/TLS implementation toolkit OpenSSL. SSL/TLS is a generic cryptography protocol
that resides on top of TCP/IP (but below protocols like HTTP) and is used inside web
servers to provide the HTTPS protocol (which mainly is HTTP over SSL/TLS over
TCP/IP).

Payment Security
   Always check a site's certificate before entering any sensitive information
    (credit card, SIN card No., bank account no)
    Create secure login for user
The authentic Sites use THAWTE SSL Certificates to offer secure communications by
encrypting all data to and from the site. THAWTE has checked and verified the company
registration documents and the site's registered domain name. This information is
included in the SSL certificate that THAWTE issue. This enables user to check the site's
validity themselves. (The details for certificate of company Zone Labs, Inc. please see




Appendix)


 DESC387 COURSE PROJECT BY SEVEN UP GROUP           Page 25 of 51             12/3/2004
DYNAMIC & STATIC CONTENT
Dynamic Content: According to Merriam-Webster Online, dynamic means "marked by
usually continuous and productive activity or change." So when we talk about dynamic
data, we mean that the information to be sent to the client as a Web page is a variable
compilation of source data. These contrasts with static Web pages, which are made up of
content that is not dependent on variable input and that are generally parsed directly to
the user.
There are three main types of dynamic information on the Web:
    Dynamic data—Variables within a Web page are generated.
    Dynamic Web pages—An entire Web page is generated.
    Dynamic content—Portions of a Web page are generated.
The web sites www.zonealarm.com strive to deliver the ultimate user experience. Beyond
user-friendliness, good service, and meaningful information, custom and dynamic content
totally improved the usefulness of this web site and enhance visitor functions, making
users more likely to return in the future. The web site has lost of dynamic pages response
to the requester’s query, such as query catalog, request forgot password, allow download
after payment etc. The dynamic page generation technology is java server page (JSP). We
can easily find most of the web pages are designed as dynamic page.


Static Content: Even though most of web site generated as dynamic page as main part of
web site, the static content is really important for the web site. A static document is
simply any web page that is saved to disk and passed back to a requesting browser
without changes. The database management system (DBMS) generates static forms and
posts them on screen upon request. Listing all order detail to the client is one example of
this application. Most of web site support document as PDF format are good example of
static content.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 26 of 51              12/3/2004
INTERNATIONAL, LEGAL & ETHICAL ISSUES
LANGUAGE AND CULTUREAL ISSUES
All the businesses related with electronic commerce are in the global environment so they
automatically become international businesses. They have to deal with the language and
culture issues. Zonelabs is aware of the difference in customs and languages. There are
five local language versions of the website. Zonelabs is using the approach of including
links to multiple language versions on the top right side of the home page. They have the
most used non English languages versions such as French, German, Spanish, and
Japanese.




English version homepage (language versions are on the top right side)



 DESC387 COURSE PROJECT BY SEVEN UP GROUP            Page 27 of 51             12/3/2004
Zonelabs reflects a strong cultural design because they combine the language and
customs to reach an effective cultural design for their website. They realized that special
web pages for the foreign customers is necessary because of this reason, it automatically
changes the web design elements, colors, photos, banners, texts and even some common
action icons according to the language that the users choose.




Japanese version (no picture)                                           German version


LEGAL AND TAX ISSUES
Zonelabs have a link on the home page of the site with a title of “Terms of Use”. This
contract has stated some rules and regulations that visitors must follow. It covers some
terms and conditions. By accessing the Site, you accept these terms and conditions. Zone
Labs has the right to change these terms and conditions, prices, services, products and
programs mentioned on the Site at any time, without notice. They reserve the right to
seek all remedies available by law and in equity for any violation of these terms and
conditions. In “Terms of Use” section there are all the necessary information about use of
site materials, copyright notice, trademarks, Use of the Software, Password Restricted
Areas of the Site, Warranties and Disclaimers; Liability Limitations, Third-Party Web
Sites, Third-Party Products and Services, Privacy Policy, Governing Law and Jurisdiction,
Export Control Laws and United States Government Rights.


 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 28 of 51              12/3/2004
Zonelabs is an international software company in San Francisco, California and the
Software is subject to the export control laws and regulations of the United States that’s
why they have to pay federal income tax on income generated both inside and outside of
U.S. they also have to pay sale tax for the goods and services sold to customers.

ETHICAL ISSUES
Major part of the ethical issues is the privacy policy of the website. ZoneLabs, Inc. is a
licensee of the TRUSTe Privacy Program ”TRUSTe is an independent, non-profit
organization whose mission is to enable individuals and organizations to establish
trusting relationships based on respect for personal identity and information by promoting
the use of fair information practices”. Zone Labs collects personally identifiable
information from the following categories: Zone Labs product registration information,
partner product purchases, credit card Information, technical support, partner application,
analyzing security alerts, and surveys. In the privacy policy section of the website you
can find all the detailed listing of what information they track and all the information
about their privacy policy.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 29 of 51                12/3/2004
CONCOLUTION
As one of largest Internet security solution providers, Zonelabs.com has spent millions of
dollars on their products development as well as the web presence. It is very difficult to
offer an alternative solution for such a big company as gaining the reputation as much as
Norton in recently year.
However, they could improve their weakness by the following suggestions.
First they may develop some sort of spy-ware software and light version of anti-virus
software, which is suitable for individual customer or small businesses. Compare with
anti-virus which causes big problems, spy software are becoming more and more
troublesome for most computer users, even though they do not cause big damage. Few
big companies are willing to develop more sophisticated software to solve these problems
now. However, if Zone Lab can develop its products in this field now, they can gain many
market shares here without tough competitions. The most important for this strategy is
that they can improve the awareness of many PC users to set up their reputation and
brand, just like Norton did at the earlier stage of anti-virus software.
Secondly, they should establish more connections with the existing customers by offering
faster update and alert email letter. Meanwhile, they should set up a response channel for
the customer report a virus and offer some kinds of incentives to encourage the customer
to do so.
Thirdly they should improve their customer care program and give feedback to any
suggestions from the customers. For example, when we send the email to them, they did
not response it at all, even an automatically generated email. This is a bad feeling for the
customer who wants to communicate with them.
Lastly, the technologies involved in this field is changed so fast, they should maintain
more man power and invest more to catch up with this fast pace market.


In general, ZoneLab.com is a professional and fully functional web site. The website
offers a better chance of two-way interaction with its customers, and which indirectly
contributive to the company’s business success.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP                Page 30 of 51            12/3/2004
     Appendix: Test result form www.netcraft.com
              OS, Web Server and Hosting History for www.zonelabs.com
http://www.zonelabs.com was running Apache on Solaris 8 when last queried at
                                                                             FAQ
11-Nov-2004 16:08:44 GMT - refresh now
                                               Last
    OS                 Server                              IP address    Netblock Owner
                                             changed
            Apache/1.3.29          (Unix)
Solaris 8   mod_ssl/2.8.16                  12-Sep-2004 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
            Apache/1.3.29          (Unix)
unknown     mod_ssl/2.8.16                  11-Sep-2004 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
            Apache/1.3.29          (Unix)
Solaris 8   mod_ssl/2.8.16                  20-Jun-2004 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
Solaris 8   unknown                         19-Jun-2004 208.185.174.44        Zone Labs, Inc.
            Apache/1.3.29          (Unix)
Solaris 8   mod_ssl/2.8.16                  21-Dec-2003 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
            Apache/1.3.28          (Unix)
Solaris 8   mod_ssl/2.8.15                  28-Nov-2003 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
            Apache/1.3.27          (Unix)
Solaris 8   mod_ssl/2.8.12                  22-Nov-2003 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7-beta3
            Apache/1.3.28          (Unix)
Solaris 8   mod_ssl/2.8.15                  20-Nov-2003 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
            Apache/1.3.27          (Unix)
Solaris 8   mod_ssl/2.8.12                  19-Nov-2003 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7-beta3
            Apache/1.3.28          (Unix)
Solaris 8   mod_ssl/2.8.15                  16-Nov-2003 208.185.174.44        Zone Labs, Inc.
            OpenSSL/0.9.7c
                       Uptime Summary for www.zonealarm.com


  Note: Uptime - the time since last reboot is explained in the FAQ          Time in Days
Plotted Value                                                 No. samples      Max      Latest
Solaris 8                                                                6   164.19     125.11
9-day Moving average                                                    10   164.19     118.56




       DESC387 COURSE PROJECT BY SEVEN UP GROUP        Page 31 of 51            12/3/2004
Appendix: Zonelabs.com statement of privacy
Zone Labs Inc. ("Zone Labs") is committed to protecting your privacy. This Privacy
Policy explains our privacy practices for our website, www.ZoneLabs.com on the World
Wide Web (the "Site"), as well as for Zone Labs Internet-delivered services that may be
accessed through the normal use of our products (the "Services"). You can travel through
most of our Site without giving us any information about yourself. But sometimes we do
need information to provide services that you request. The following statement explains
our information-gathering and dissemination practices. Please read the complete Zone
Labs Privacy Policy.
General Information
Zone Labs may periodically update this Privacy Policy. If so, Zone Labs will post the
updated Privacy Policy on this Site. Zone Labs encourages you to review this Privacy
Policy from time to time for any changes.
ZoneLabs, Inc. is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent,
non-profit organization whose mission is to enable individuals and organizations to
establish trusting relationships based on respect for personal identity and information by
promoting the use of fair information practices. Because we want to demonstrate our
commitment to our users' privacy, we have agreed to disclose our privacy practices and
have them reviewed for compliance by TRUSTe.
If users have questions or concerns regarding this statement, you should first contact
privacy@zonelabs.com privacy [at symbol] zonelabs [dot] com. If you do not receive
acknowledgment of your inquiry or it is not satisfactorily addressed, you should then
contact TRUSTe through the TRUSTe Watchdog Dispute Resolution Process
(http://www.truste.org/watchdog.html). TRUSTe will serve as a liaison with the Web site
to resolve users concerns. However, please understand the TRUSTe program covers only
information that is collected through this Web site www.zonelabs.com, and does not
cover information that may be collected through software downloaded from the site, nor
through the Zone Labs User Forum at http://forum.zonelabs.org.
By participating in the Council of Better Business Bureau's BBBOnLine® Privacy
Program we have made a commitment to meet the programs' strict requirements
regarding how we treat your information and have it verified by BBBOnLine. Further


 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 32 of 51             12/3/2004
information about this program is available at http://www.bbbonline.org. Zone Labs LLC,
A Check Point Company abides by the principles within the Safe Harbor Program
framework as set forth by the U.S. Department of Commerce regarding the collection,
use, and retention of data from the European Union. For more information on this
program, please visit http://export.gov/safeharbor/.
By using this Site or any products or services provided through the Site, you expressly
consent to the use and disclosure of information as described in this Privacy Policy. IF
YOU DO NOT AGREE WITH ANY OF THE TERMS BELOW, YOU SHOULD NOT
USE THIS SITE OR THE PRODUCTS OR SERVICES OFFERED BY ZONE LABS AT
THIS SITE.
Please note that the Zone Labs User Forum is covered by its own privacy policy, which is
available for review at any time.
What Information We Gather/Track
You may decide whether to proceed with any activity that requests personally identifiable
information. If you do not wish to provide the requested information, however, you may
not be able to complete the transaction. We do not collect information from individuals
under the age of 13. If you are under the age of 13, we ask that you do not submit any
personal information through the Site. If we have specific knowledge that an individual
under the age of 13 has submitted personally identifiable information to the Site, we will
delete such information permanently and without notice.
Except as described below, Zone Labs will only disclose your personally identifiable
information to third parties if acting under a good faith belief that such action is necessary
(1) to conform to legal requirements; (2) to protect and defend the rights or property of
Zone Labs; (3) to enforce the Zone Labs Terms of Service; or (4) in the event of a merger,
acquisition or sale of all or substantially all Zone Labs' assets relating to the business in
connection with which the information was collected. Zone Labs collects personally
identifiable information that can be divided into the following categories:
Zone Labs Product Registration Information: Some Zone Labs products ask you for
certain personally identifiable information as part of the installation/registration process
(including but not limited to your name, email address, credit card information and
connection type and number of computers). Certain of this information is necessary in
order to conclude the transaction, and for applicable products, to be eligible to receive

 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 33 of 51               12/3/2004
technical support. If you provide us with personally identifiable information, and select
the "Inform me about important updates and news" option on the purchase confirmation
page or in the in the "Registration Information" section located in the "Configuration
Panel" of the "Control Panel" in the Zone Labs product, we use this information to send
you communications, including informative emails/newsletters about Zone Labs product
upgrades, product updates, new products, and services, and to provide you with special
offers that may be of interest to you, including paid advertisements from third parties. In
the event you no longer wish to receive such information, you may choose to opt out of
receiving further communications by complying with the procedures listed in the
"Updating/Unsubscribing Your Email Address" section of this Privacy Policy. Except in
the case of Partner Products (see below), Zone Labs keeps personally identifiable
information collected in the course of installation/registration of Zone Labs' products
confidential and does not sell, trade, or exchange mailing lists with any organization.
Partner Product Purchases: Some products offered via the Site are third-party products
("Partner Products") offered by Zone Labs' partners ("Zone Labs Partners"). If you
purchase Partner Products from this Site, Zone Labs will ask you to provide personally
identifiable information as part of the installation/registration process (including but not
limited to your name, email address and credit card information). You are required to
provide this information in order to conclude the transaction. Zone Labs provides this
information, except credit card information, to the applicable Zone Labs Partner to enable
the applicable Partner to register your purchase and verify support eligibility. Zone Labs
will require the applicable Zone Labs Partner to use your information only to verify
support eligibility and, in the case of certain Partner Products, to provide you required
updates. Zone Labs will not share this information with any other third party.
Co-branded Pages: Zone Labs provides commerce functionality for selected partner
companies who wish to offer Zone Labs products to their customers and/or users. If you
come to the Site by accessing a link provided by a partner company, you will be informed
that your information (not including credit card) will be shared with the partner company.
You will have the option to “opt-out” of promotional communications from both Zone
Labs and the partner company; to do so you must clear the “We’d like to keep you
informed…” checkbox on the billing page before completing the transaction.
Credit Card Information: If you use a credit card to purchase products via this Site, your

 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 34 of 51              12/3/2004
name as it appears on the credit card, the credit card number, expiration date and billing
address will be encrypted as it passes over the Internet. Zone Labs does not record or
keep your credit card information for online credit-card transactions; rather such
information is simply passed through to our contracted payment processing vendor. Zone
Labs may access such information through the payment processing company, but does
not do so except to process refunds or adjustments and to the extent necessary in the
event of nonpayment or disputed payments, or as may be necessary for Zone Labs'
compliance, in Zone Labs' discretion, with applicable law.
Technical Support: If you request technical support online, we will ask you for
information necessary to complete the transaction such as your name, email address and
information about your computer hardware, software, and the nature of the problem you
are experiencing. In the course of providing support, your data may be transmitted to
service providers that are under contract to Zone Labs and have agreed to abide by the
provisions of this privacy policy. Such transmissions of your data are encrypted and
secure.
Volume Sales Form: If you request volume licensing information online, we will ask you
for information necessary to complete the transaction such as company name, email
address, needs assessment and your organization's primary business activity.
Partner Application: If you request participation in the partner program online, we will
ask you for information necessary to complete the transaction such as company name,
email address, and company profile.
Analyzing Security Alerts, "AlertAdvisor": When the Zone Labs product detects a
security threat to your computer, you can click on the "More Information" button from
the product dialog box. At that point, the product sends the information about the event
and your computer to Zone Labs to be analyzed. Zone Labs will display in your browser
more specific guidance about the security information.*
* - One year of updates and service access included with purchase of a Zone Labs
product; annual subscriptions available for subsequent updates and service access.
Loss of Internet Connectivity During Use of Zone Labs Products: If you have installed
certain Zone Labs products, in very rare instances you may lose connectivity to the
Internet due to an error on your computer or a hacker threat. In this rare event, you will
receive instructions from Zone Labs on how to regain connectivity to the Internet. You

 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 35 of 51             12/3/2004
will be given the opportunity to submit an error report to Zone Labs for diagnostic
purposes only. Your decision to submit an error report to Zone Labs is purely voluntary. If
you do submit such an error report, Zone Labs will copy error logs from your computer
for error diagnosis. Any personally identifiable information contained in such error logs is
purely incidental, will not be otherwise used by Zone Labs or shared with any third
parties, and will be permanently deleted from our systems upon completion of our
analysis.
Surveys: Zone Labs periodically requests information from users via surveys.
Participation in these surveys is completely voluntary and you have a choice whether or
not to disclose this information. Zone Labs uses both in-house and third-party Web-Based
Interviewing Systems to compile the surveys. Information requested in the surveys may
include broad demographic information (such as zip code, age level) for aggregate use
and does not identify the user. No cookies are used. Survey information is not sold,
shared, or rented to any third party, and is used internally solely by Zone Labs for
purposes of improving the use and satisfaction of this Site, Services, and our products.
Affiliates
When a user or a company signs up to be a marketing program affiliate, they do so
through a third-party provider of affiliate marketing programs. Such third-party provider
does share personally identifiable information about affiliates with Zone Labs. This
information is not sold, shared, or rented to any third party, and is used internally only to
manage and maintain relationships with affiliates.
If You Opt to Receive Communications, How We Will Contact You
Email: With your permission, Zone Labs will send you communications, including
informative emails/newsletters about product upgrades, product updates, new products,
and services. These communications provide you with special offers that may be of
interest to you, and may include paid advertisements from third parties. Zone Labs uses a
third-party provider of outbound email technology to send email from their servers on our
behalf. The provider does not collect information about you but does collect requests to
unsubscribe.
Special Offers: Zone Labs has relationships with business partners that provide a number
of third-party products and services. With your permission, Zone Labs will notify you
about special offers that may include links to third-party products and services.

 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 36 of 51               12/3/2004
Site Functionality
Cookies
Persistent "cookies" are small pieces of information that your browser stores on your
computer on behalf of a Web site that you have visited. The Site does not use persistent
cookies. In order to complete transactions on our site, we do use session cookies. These
session cookies do not collect information about you, only about your browser session,
and they are destroyed when you close your browser. No data is stored on your computer.
Log Files
We (Zone Labs and/or our contracted web analytics provider(s)) do keep track of the
domains from which you access our Site and Services on the World Wide Web, and may
log IP addresses or other identifiers for statistical purposes. We do this to gather broad
demographic information for aggregate use to identify and analyze trends and the results
of our marketing efforts, to help diagnose problems with our servers and to administer the
Site and Services, and analyze users' movements. We may periodically share aggregate
demographic information with our business partners. IP addresses and other identifiers
are not linked to personally identifiable information.
Links
The Site contains links to other Web sites. Please note that when you click on one of these
links, you are "clicking" to another Web site. We encourage you to read the privacy
policies of these linked sites, as their privacy policies may differ from ours. This Privacy
Policy applies solely to information collected by Zone Labs on this Site.
Security of Your Information
All information gathered on the Site is stored and maintained in secure facilities. In
addition, internal security provides that this information is coded with restricted access,
and our servers are kept in a secure, locked environment that limits access to authorized
personnel only. All Zone Labs employees, and all external service providers who may
process and/or store customer data, are briefed about the company's privacy and security
policies on a regular basis. The Site is regularly tested for security breaches to ensure that
all information collected is secure from unauthorized viewing. Any service providers with
whom Zone Labs contracts, and who receive, store, or process personally identifiable
customer data, have committed to abide by the provisions of this privacy policy. All
transmissions of personally identifiable customer data are encrypted and secure.

 DESC387 COURSE PROJECT BY SEVEN UP GROUP                Page 37 of 51              12/3/2004
If you have any questions about the security at our Site, you can send an email to
privacy@zonelabs.comprivacy [at symbol] zonelabs [dot] com. Please note that this
email address will reject messages with attachments of any kind.
Zone Labs Services
In the course of normal operation, Zone Labs security products may contact servers
operated by, or under contract to, Zone Labs. These communications are for the purpose
of providing more specific information about security threats, system configuration, and
the presence or properties of software, as well as to allow Zone Labs to aggregate data in
the interest of improving our Services and products.
No personally identifiable information is gathered during interactions with Zone Labs
Services. We may aggregate data in order to analyze geographic or other demographic
patterns, and may make such aggregated data available to Partners. Such aggregations
will not reveal personally identifiable information about particular users.
You may opt out of these communications with Zone Labs during the installation and
registration process. If you opt out, no information will be sent to Zone Labs; however,
this may diminish the advisory, diagnostic, or other content being served to you.


Correcting/Updating Personal Information
You are free to update your information at any time directly through our Site. At your
request, Zone Labs will change your information; we may request evidence of your
identity before doing so. Inasmuch as your information will never be used without your
explicit consent, we are not able to update the email address to which you subscribe to
Zone Labs communications on your behalf. Should you wish to update the email address
at which you receive communications from us, please see the next section
("Updating/Unsubscribing Your Email Address") below.
To change your information, or request that your information be changed, please use one
of the following options:
Log in at http://www.zonelabs.com/myaccount
Our users are given the opportunity to "opt-out" of having their information used for
purposes not directly related to our Site at the point where we ask for the information.
If you wish to update your email address in order to receive Zone Labs communications
at a new address, we ask that you unsubscribe your old email address first, and then

 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 38 of 51                12/3/2004
provide your new email address by typing it into the "Change Registration" section of the
"Registration Info" area of the "Product Info" tab in the "Overview" pane of your Zone
Labs product. This will update the email address in our user communications system.
Users who no longer wish to continue receiving our communications may opt-out of
receiving these communications in the following ways:
By replying with Unsubscribe in the subject line in the email,
By de-selecting the "Inform me about important updates and news" option in the "Change
Registration" section located in the "Product Information" tab of the "Overview" pane in
the Zone Labs product,
By sending email to us at input@zonelabs.com,
By Postal Mail:




 DESC387 COURSE PROJECT BY SEVEN UP GROUP             Page 39 of 51            12/3/2004
Appendix: Payment method of zonealarm.com
Credit Cards
Credit cards (VISA, MasterCard, American Express, Discover, and JCB) may be used to
make purchases by our customers worldwide. In addition, multiple currency options are
available for some credit cards. For more specific information, see "Help with this
payment method" in the Credit Card tab.
Switch/Solo
Switch and Solo cards are accepted with UK billing addresses only, and only for
transactions in Pounds Sterling (GBP). For more specific information, see "Help with this
payment method" in the Switch/Solo tab.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP            Page 40 of 51             12/3/2004
Appendix: details for certificate from Thawte
[ organization ]                        Zone Labs, Inc.
[ domain ]                              www.zonelabs.com
[ country ]                             United States
[ current status ]                      Valid
[ valid from ]                          2003.11.19
[ valid until ]                         2004.11.18




 DESC387 COURSE PROJECT BY SEVEN UP GROUP     Page 41 of 51   12/3/2004
Appendix: Group Contract
This contract is a binding agreement by and between the following parties: Ran Li, Xiang
Rong Zhu, Xiang Luo, Bao Lin Gong, Wei Zhu and Burak Gokcinar to follow terms and
conditions established in this agreement.
MEETING COORDINATES
The group members agree to a minimum commitment of twelve (12) group meetings, in
Hall or Library buildings every Friday at 11am for duration between one to two hours.
Additional meetings might be scheduled on Wednesday after termination of the class.
LEADERSHIP POLICY
Each member will lead groups meetings and assist in quality of work.
PERFORMANCE OF GROUP MEETINGS
Regular weekly attendance is expected unless there is an emergency or serious illness.
The group member will come on time, and remain throughout the meeting. If the group
member is unable to attend, he or she is to e-mail to one or all members of the group or
call one member of the group with a minimum of twenty-four (24) hours notice, and give
the reason for their absence. The group member is asked to tell the group of planned
absences at least one meeting ahead. This might include out-of-town vacation, which are
excused absences if not too frequent. A member is allowed to be absent 20% out of all
scheduled meetings.
Meetings are to be held at the presence of at least 4 people.
COMPLETEING SHARE OF WORK AND CONSEQUENCEES OF POOR
PERFORMANCE
The group member is expected to work actively and to collaborate to best of member’s
ability to the completion of this group’s assignment. The group member is to do the tasks
that are assigned to the member and to submit them by the deadlines stipulated. If any
member does not submit the tasks for which they are responsible on the specified dates
the group submission potentially might suffer, the member is to contact all the group
members for help where the workload will be rearranged.
Poor performance will be a subject to poor evaluation from the rest of the members.
MEDIUM OF COMMUNICATION
The group will be communicating through: e-mail, telephone and meeting.


 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 42 of 51           12/3/2004
PROCEDURE TO ADDRESS A GROUP CONFLICT
Tonkam Tchamda Gracianne is the group’s mediator she is to evaluate each situation,
consult each party to find the best method to resolve a conflict.
The mediator is to contact the class teacher if there was no reached solution.
RESPONSIBILITIES
The group leader is to confirm the meetings, ensure the completion of work, and assist in
quality of the work and to keep minutes. Any made decisions must be recorded on the
paper.
WITHIN GROUP INTERACTIONS
Member-Relationship with members requires respect, fairness, and caring alone with
recognition of our commitment to the subject matter.
INTEREST IN AND DEDICATION TO THE PROJECT
Full dedication is expected.
We the undersigned agree that the signing participants to contribute equitably to the
production of this assignment. The tasks to be performed by each group member to the
satisfaction of all others members. The assignment will be the collective work of all the
undersigned.


Signed: ___________________________________________
Signed: ___________________________________________
Signed: ___________________________________________
Signed: ___________________________________________
Signed: ___________________________________________
Signed: ___________________________________________
Date: September 18th, 2003




 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 43 of 51            12/3/2004
Appendix: Project Proposal
Company Background
Zone Labs.com is an electronic commerce site in the business of selling its own Internet

Security products through Internet. Zone Labs .com not only sells its anti-virus products

for protecting customers’ PCs, but also provides security solutions for enterprises on line.

Due to the technology advancement, more and more technology companies began to

compete with Zone Labs. Whether or not the website design and presence can cater to

customers’ needs will greatly affect Zone Labs’ revenue and future in the competitive

business world.

Project Statement

1.   Marketing and WEB PRESENCE

     This will include web marketing strategy, market segmentation on web, advertising,

     web presence and stickiness.

2.   S.W.O.T Analysis

3. Technology

      This will include current network architecture, how business transaction can be

      complete, payment, and security issues.

4. International, Legal and ethical issues

     We will talk about those issues through languages, cultures, taxes and legal issues.

Alternatives and Conclusion

There will be at least three alternatives that we are going to provide based on current

situation analysis.




 DESC387 COURSE PROJECT BY SEVEN UP GROUP               Page 44 of 51              12/3/2004
Project work plan
Week Estimate Time            Task Details
2       2 hours               Discuss and research possible E-commerce sites
                              Decide to go with Zone Labs.com
                              Prepare project proposal
                              Distinguish parts to be researched
                              Allocate Next Steps of Project


3          2 hours            Discuss the validity of research found
                              Discuss format of the project
                              Delegate parts to be done for the next meeting
                              Allocate next steps of project

4          2hours             Discuss the quality of the parts finished by group
                              members and possible refinements

5          3hours             Discuss the quality of the parts done by group
                              members and possible refinements
6          3hours             Discuss the quality of the parts done by group
                              members and possible refinements
7          3hours             Discuss the quality of the parts done by group
                              members and possible refinements
8          3hours             Finalize and combine each part for the writing
                              report
                              Prepare project presentation Power Point slides

9          3hours             Final Draft prepared
10         4hours             Finish project and prepare presentation




    DESC387 COURSE PROJECT BY SEVEN UP GROUP         Page 45 of 51             12/3/2004
Appendix: Sample minutes
MEETING #1
Date: Friday, 24 Sept, 2004
Place: Library building
Duration: 1 hour
Present: Ran Li, Xiang Rong Zhu, Xiang Luo. Bao Lin Gong, Wei Zhu,
            Burak Gokcinar, Saud Malick
Absent: none
Late: none
Note Taker: Xiang Luo
Team Leader: Ran Li

Announcements:
   none

Discussion:
    group contract

Decisions Taken
   write group contract
   come up with a proposal

Tasks Assigned
    Ran Li bring final drafts group contract due
    Every person think about project proposal

The Date, Time and Venue of Next Meeting
   Next Friday, 1 Oct,2004




 DESC387 COURSE PROJECT BY SEVEN UP GROUP          Page 46 of 51   12/3/2004
Meeting #2

Date: Friday,
Place: Library building
Duration: 1 hour
Present: Ran Li, Xiang Rong Zhu, Xiang Luo. Bao Lin Gong, Wei Zhu,
           Burak Gokcinar, Saud Malick
Absent: none
Late: none
Note Taker: Burak Gokcinar
Team Leader: Xiang Rong Zhu

Announcements
   None

Discussion
    proposal
    web research

Decisions Taken
   write proposal
   prepare research question
   contact with web master

Tasks Assigned
    Ran Li bring final project proposal due
    Group members give some idea about project.

The Date, Time and Venue of Next Meeting
   Next Friday, 8 Oct, 2004




 DESC387 COURSE PROJECT BY SEVEN UP GROUP         Page 47 of 51   12/3/2004
Meeting #6

Date: Friday, 19 Nov,2004
Place: Library building
Duration: 2 hour
Present: Ran Li, Xiang Rong Zhu, Xiang Luo. Bao Lin Gong, Wei Zhu,
           Burak Gokcinar, Saud Malick
Absent: none
Late: none
Note Taker: Bao Lin Gong
Team Leader: Saud Malick

Announcements
   Two Laptop
   Project part

Discussion
    SWOT analysis
    Technical analysis
    Marketing analysis
    Objective of web site and mission

Decisions Taken
   Project first draft


Tasks Assigned
  Xiang Luo final draft
  Ran Li print project
  Others prepare the slide for next meeting

The Date, Time and Venue of Next Meeting
   Friday, 26 Nov, 2004




 DESC387 COURSE PROJECT BY SEVEN UP GROUP     Page 48 of 51   12/3/2004
Appendix: Interview Letter
Dear Sir/Madam,


We are Concordia University students. We are doing a group project to analyze a Web site
design. We feel very interested with your web site “Zonelabs.com”, and we would like to
ask a few questions in order to make a further research on your Web Site.


The major concern for us is as following:
   •     What is your Web Site Objectives?
   •     Why do you select this Website model as your marketing strategy?
   •     Who are your major competitors by your points of view?
   •     What is your Website advantage and disadvantage by your sight?
   •     What are your projections in next three years and next ten years?
   •     Compare with Norton, what is your competitive advantage?


We would be very appreciated if you could help us to answer this question.


Best regards,
Xiang Rong Zhu
Xiang Luo
Zhu Wei
Bao Lin Gong
Ran Li
Burak Gokcinar




 DESC387 COURSE PROJECT BY SEVEN UP GROUP              Page 49 of 51          12/3/2004
Appendix: Reference
Web site:
http://www.zonealarm.com
http://www.sun.com/servers/midrange/sunfire_e6900/index.xml
http://www.webdevelopersnotes.com/basics/client_server_architecture.php3
http://uptime.netcraft.com/up/graph/?host=www.zonelabs.com
http://msdn.microsoft.com/library/default.asp?url=/library/en-us/createdb/cm_8_des_02_
33ec.asp
http://gosoftware.cc/products/JavaCardETP.htm
http://uptime.netcraft.com/up/graph?site=www.zonealarm.com
http://geodsoft.com/book/basics/dynstat.htm

Text Book:

Electronic Commerce: fourth annual edition by Gary P. Schneider. Thomson




 DESC387 COURSE PROJECT BY SEVEN UP GROUP           Page 50 of 51            12/3/2004
Appendix: Slide for Final Presentation




 DESC387 COURSE PROJECT BY SEVEN UP GROUP   Page 51 of 51   12/3/2004

				
DOCUMENT INFO