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News Release
For Immediate Release
Celebrate and Discover with Media Fiesta 2010
Sophomore edition promises to take the festivities across Singapore
Singapore, 24 February 2010 – Media Fiesta, a month-long festival offering
interactive media activities, experiential games and showcasing local talent, will return
for its second edition in March 2010. Themed “Celebrate and Discover Media”, this
year’s programme line-up will bring Singaporeans on an exploratory journey into the
world of media.
Continuing their partnership from 2009, Media Fiesta 2010 is hosted by the Media
Development Authority (MDA) and organised by Pico Art International. The focus for
this year is to provide an inspirational platform for audiences to experiment and
engage with various forms of media – including traditional, new and future media.
Through its various activities, Media Fiesta offers participants a glimpse into the future
by demonstrating the convergence of media and info communications, thereby exciting
Singaporeans about the new possibilities brought about by this transformation. It also
aims to create greater awareness of and appreciation for Singapore-made media
content, services and applications.
The inaugural event in 2009 featured a four-day main event and fringe events across
the island, focusing on public education activities. In 2010, the outreach strategy has
been fine-tuned to bring Media Fiesta to a larger audience. Media Fiesta 2010 will
feature a ‘Media Transformer’, a mobile display that showcases interactive media
exhibits such as the Future Media Showcase, a Download Café, Media in Creation,
Media Trivia and Know your Film Ratings.
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The Media Transformer will make its stops at four anchor events1, with one happening
on each weekend of the month. These are:
1. The Spectaculars (5-6 March, The Cathay Cineplex, Hall 4): A screening
of film classics from the 50’s to 70’s.
2. Enchanted Journey through the Pages (13-14 March, Woodlands
Regional Library): A workshop where children will get hands-on
experience in story writing and e-publishing.
3. The Quest of the Unknown (21 March, Colosseum, iluma): A family-
oriented gaming competition where gamers can win attractive prizes.
4. Sounds@*SCAPE (27 March, *SCAPE): A musical showcase featuring
the best of up and coming Singaporean talents.
Note: For full details of Anchor Events, see Annex 3.
Dr. Christopher Chia, Chief Executive Officer of the Media Development Authority said:
“Media is a part of our lives. Media greatly enhances and enriches how Singaporeans,
whether young or old, work, learn and play. Through its exciting event offerings, Media
Fiesta 2010 will showcase the vibrancy of the media sector, provide a platform for
Singaporeans to enjoy the best works and talents from our media professionals, and
discover the breadth of media choice available to them today. The public will also get a
chance to learn how social and community norms ultimately influence the setting of
classification standards.”
A collaborative effort, Media Fiesta 2010 has the support of close to 60 partners and
sponsors from both the public and private sectors such as National Library Board,
NTUC U Live, TQ Global, Toshiba, Panasonic and AV8 among others. (See Annex 2
for full list of partners and sponsors).
“We are honoured and excited to be working with the Media Development Authority for
the second year running on Media Fiesta. Having helped to conceptualise and run the
festival last year, we are proud to be able to help evolve and grow this festival. The
media landscape has already changed so much from just a year ago – and we look
forward to bringing the exciting aspects of media to the public again,” said James Chia,
Group President of Pico Art.
1
For the weekend of The Spectaculars, the Media Transformer will be staged at iluma, Atrium instead of
The Cathay.
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MEDIA TRANSFORMER
The Media Transformer is an interactive, mobile exhibit that will contain five
components:
1. The Future Media Showcase will enable visitors to see and have a hands-on
experience with the applications and technologies on display, to help them be
more aware of emerging interactive digital media applications and technologies.
2. The Download Café will allow visitors to use their portable devices to
download applications, movie trailers, animation trailers and trial-ware games
according to their interests.
3. The Media in Creation segment will feature green screen technology and offer
a glimpse of local media capabilities behind-the-scenes and the career choices
available in the media sector.
4. Media Trivia showcases augmented reality technology through which the
public can learn more about local animation, TV programmes, music, films,
publishing and gaming content, in a fun and engaging way.
5. The Know your Film Ratings zone will allow the public to discover interesting
facts on film classification through the use of interactive content.
ANCHOR EVENTS
1. The Spectaculars
A screening of film classics from the 50s to 70s, scheduled for 5-6 March 2010.
To be held at The Cathay Cineplex, there will be a total of seven films shown
over the weekend from dramas such as They Call Her… Cleopatra Wong to
vernacular horror films like Sumpah Pontianak. Tickets will be sold through The
Cathay Box Office.
2. Enchanted Journey through the Pages
A workshop where children will get hands-on experience in story writing and e-
publishing, to be held at the Woodlands Regional Library from 13-14 March
2010. Targeted at children from the ages of 9-12, the event will feature a walk-
through of the Media Transformer, a fantasy-adventure dramatisation of
National Library Board’s Quest of the Celestial Dragon by Monsters Under the
Bed, and a creative writing workshop using e-publishing software. On 13 March
2010, the country’s best young authors will be recognised at the Young
Authors’ Awards Ceremony. Pre-event registration is required on the NLB’s
website Go Library (http://golibrary.nlb.gov.sg).
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3. The Quest of the Unknown
A family-oriented gaming competition that will be held on 21 March 2010.
Colosseum and Asiasoft will be partnering to set up a gaming competition,
where families will compete against each other to claim prizes. The games
featured include MapleStory, RayCity and Bejeweled 2.
4. Sounds@*SCAPE
A musical showcase on 27 March 2010 featuring the best of up and coming
local talents, which will be held at the new *SCAPE Youth Centre in the heart of
the city. Established local performers such as For This Cycle, Silhouette and
Barricade will perform alongside the performers from NOISE, an initiative of the
National Arts Council.
For more information, please see the following annexes enclosed for information:
Annex 1 – Fact Sheet
Annex 2 – Acknowledgements
Annex 3 – About Anchor Events
Annex 4 – About Media Transformer
-END-
Press Contacts:
Eileen Chua Sumana Rajarethnam
Account Director Senior Account Manager
Fulford Public Relations Fulford Public Relations
DID: 6324 2416 DID: 6324 2260
Mobile: 9048 3141 Mobile: 9060 8055
Email: echua@fulfordpr.com Email: srajarethnam@fulfordpr.com
About Media Fiesta
Media Fiesta is an annual, month-long nation-wide initiative by the Media Development
Authority that provides Singaporeans with fun and engaging opportunities to experience and
learn more about media, and how they can use media in a responsible and discerning way,
for work, learning and play. For more information on Media Fiesta, visit www.mediafiesta.sg.
About Media Development Authority (MDA)
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in
transforming Singapore into a Global Media City and positioning it at the forefront of the digital
media age. MDA spearheads initiatives that promote developments in film, video, television,
radio, publishing, music, games, animation, media services and Interactive Digital Media. At
the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps
to foster a pro-business environment for industry players and increase media choices for
consumers. For more information, visit www.mda.gov.sg and www.smf.sg.
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About Pico Art International
Pico Art International is a Singapore-based multinational corporation, specialising in global
experiential marketing. Founded in 1970, the company has 34 offices worldwide. Listed on
the Hong Kong Stock Exchange, it has expanded its core business and competencies,
evolving from exhibition design and fabrication to value-added event marketing on an
international scale. Please visit www.pico.com for more information.
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Annex 1
FACT SHEET
SUMMARY
Launch Event 1
No. of Anchor Events 4
No. of Fringe Events* 43
No. of Partners and Sponsors 58
* Final number to be released during the launch on Thursday, 4 March 2010.
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Annex 2
ACKNOWLEDGEMENTS
Hosted by Media Development Authority
Organised by Pico Art International Pte Ltd
Supported by Ministry of Information, Communications and the Arts
Partners and Sponsors
• Asia Events • National Youth Council
• Asia Innovatory Management • NexGen Studios Pte Ltd
School (AIMS) • NTUC U Live
• Asian Film Archive • PA Narpani Pearavai Youth Sub-
• Asiasoft Committee
• AV8 • Panasonic
• Bak2U • Pendulabs
• Cathay • Personal E-motion (KooBits)
• Colosseum • Protégé Engine
• Elchemi Education • SBA Mobile
• Eyepower • *SCAPE
• Fei Yue • Scrawl Studio
• Filmgarde • Shaw
• Gambit • Singapore Polytechnic
• Golden Village • SingTel
• Grid MMS • Singapore Press Holdings
• iCell • SmoovMe
• iluma • ST Electronics
• Innova Junior College • StarHub
• Janus Education Services • The Mobile Gamer
• MediaCorp • Think! Studio
• Ministry of Information, • Toshiba
Communications and the Arts • Touch Cyber Wellness & Sports
• Miracube • TQ Global
• Monsters Under the Bed • Trek 2000
• MXR Technology • Tyler Projects
• Nanyang Polytechnic • UIP
• National Arts Council • Wiglingtoons & Wenks
• National Heritage Board • Wooworld
• National Library Board • Youth.sg
• National University of Singapore
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Anchor Events Annex 3
Movie buffs will enjoy The Spectaculars! – a two-day line-up of film classics to be
shown at The Cathay on the 5th and 6th of March 2010. Tickets are going at a special
price of $5 each. Seats are limited, so grab you’re your tickets early to avoid
disappointment. Tickets are available at The Cathay Box Office, located at The
Cathay, 2 Handy Road. MDA is partnering with The Cathay and the Asian Film
Archive for The Spectaculars!
Date: Friday, 5 March 2010 & Saturday, 6 March 2010
Time: Various Timings
Venue: The Cathay Cineplex, Levels 5 & 6, The Cathay
2 Handy Road, Singapore 229233
Time Movie Title Synopsis
5 March 2010 (Friday)
1910hrs Our Sister Hedy 千四 A romantic comedy classic, Our Sister Hedy depicts the intriguing
love affairs of four sisters in Hong Kong in the late fifties. (Mandarin)
金
PG
2130hrs Bionic Boy The maimed son of a murdered Interpol agent finds his missing
body parts replaced with super-powered bionic limbs and uses his
PG (Action Violence) new strength and abilities to get revenge in this sci-fi action flim.
(English)
2320hrs They Call Her… Singapore's top policewoman, Miss Cleopatra Wong, teams up with
her Filipino counterpart to bust a counterfeit currency operation that
Cleopatra Wong threatens several Asian countries with bankruptcy. This explosive
NC16 (Intimate action-packed adventure is considered an iconic Singapore film.
Scene) (English)
6 March 2010 (Saturday)
1710hrs Mat Bond This is an entertaining comedy about a man whose childhood
ambition was to become a spy. His dreams are finally fulfilled when
PG he is hired by a rich patron to solve the mystery of a missing pill that
has the ability to rejuvenate and prolong life. (Malay)
1910hrs Mambo Girl 郎女波曼 Li Kailing is a high school student, nicknamed the Mambo Girl for
her gifted talent in music and dance. When she discovers she is
PG adopted, she sets out in search of her birth mother. (Mandarin)
2110hrs Air Hostess 姐小中空 A comedy and romantic drama which follows the lives of three air
stewardesses through air hostess school, on-the-job adventures and
PG their search for husbands. (Mandarin)
2320hrs Sumpah Pontianak Comel is cursed to be a Pontianak and is tortured by the villagers
but manages to escape with her daughter Maria’s help. (Malay)
PG
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Immerse yourself in a world of fantasy with this creative writing workshop and
produce your own e-book sequel to the popular fantasy adventure series “The Quest”
by the National Library Board. If you are a fan of fantasy adventures, this is a
programme not to be missed. The workshop is suitable for children aged 9-12 years
old and is free of charge. To register, log on to http://golibrary.nlb.gov.sg and surf on
to BOUNCE.
Date: Saturday, 13 March 2010 & Sunday, 14 March 2010
Time: 10.00am to 12.00pm
3.00pm to 5.00pm
Venue: Woodlands Regional Library, Level 4, Everest Room
900 South Woodlands Drive, Woodlands Civic Centre, #01-03,
Singapore 730900
For more information, visit www.mediafiesta.sg now!
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Team up with a cross-generation family member and show off your skills on popular
games like Maple Story, Bejeweled 2 and Ray City in a competition against other
families and stand to win prizes. You can also bond with your family while you try out
other made in Singapore games at Quest of the Unknown. This event promises to
educate and entertain in one fell swoop by highlighting the importance of cyber
wellness. Be among the first 100 teams to register online and receive a Game
Premium Goodie Bag. Register online at www.mediafiesta.sg now!
Date: Sunday, 21 March 2010
Time: 12noon (Registration starts) to 5.00pm
Venue: Colosseum, Level 7, iluma Shopping Centre
Featured Games
MapleStory
MapleSEA is the localised version of MapleStory, the revolutionary multi-user online
game for Singapore and Malaysia. The world’s first side-scrolling 2D online game,
MapleStory offers cute, adorable avatars, a huge variety of items and cool-looking
maps to leave its mark on the online game industry.
RayCity
Raycity is a free-to-play online racing MMORPG that is highly anticipated by casual
gamers, car enthusiasts and fans of racing games. Step on the gears and dash into
the streets, racing through the urban jungle with realistic graphics!
Bejeweled 2
Take the classic game of gem-swapping to euphoric new heights! Adapted from its
predecessor, Bejeweled 2 features four unique ways to play. Solve handcrafted brain
teasers in puzzle mode while up against the clock or kick back, relax and enjoy
endless mode.
These three games will be featured in the cross-generational gaming competition.
But you can still enjoy many other Singapore made games while you are at Quest of
the Unknown!
Register online now at www.mediafiesta.sg!
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Sounds @ *Scape is the big-bang finale to Media Fiesta 2010 and the Sounds like
Saturday series. Come and celebrate music from across different genres and party to
the sounds of bands as they unite to take centre stage right in the heart of Orchard
Road. Admission is free, but the public is encouraged to register to participate in a
lucky draw to win attractive prizes. Register now at www.mediafiesta.sg!
Date: Saturday, 27 March 2010
Time: 5.00pm – 11.00pm
Venue: *SCAPE Youth Centre, 113 Somerset Road, Singapore 238165
Featured Local Bands
For This Cycle
Performing under the name “For This Cycle”, 16 year old Weiwen Seah is a
singer/songwriter from the sunny of island Singapore. Having lived in several
different countries of the world, such as Taiwan and the United States, Weiwen has
experienced contrasting cultures which he draws inspiration from and is also inspired
by artistes such as Jason Mraz, John Mayer and Josiah Leming. Having a lot more to
learn, Weiwen is bent on making music that will leave an impact on his listeners.
Since having returned to the heartland he has played a variety of shows including the
On The Waterfront series held at the prestigious Esplanade Outdoor Theater.
Weiwen was also featured on Mediacorp's Live N Loaded on Channel 5, where he
was selected to perform under the "Producer's Pick" category on episode 2, and was
voted by the viewers for an encore performance, where he was selected as the Best
Breakthrough Act. For This Cycle has also been invited to perform this year's
Baybeats Festival, which features some of Singapore's best indie bands and many
other overseas bands.
Silhouette
Silhouette is a resurrection, an outline of a featureless interior, and the birth of a new
sound. It features modern hard rock with the early 90s Emo sound with influences of
Post-Hardcore and Nu Metal. Heavily influenced by Incubus, Glassjaw and Deftones,
these bands’ influence can be seen in Silhouette’s songwriting, melodies, harmonies
and sound. A noticeable trademark on each of Silhouette's songs are their ambient,
dreamy, lullaby tunes, combined with Powerful expressive vocals. Edgy beats,
tasteful riffs, reverb-drenched soundscapes, feature in a Pop Rock fusion with a gush
of aggression.
Barricade
Barricade is a four-piece band which comprises of a drummer (Izzam), a guitarist
(Chuck), bassist (Dan), and vocals (Rico). Formed in Singapore in late October 2008,
Barricade is a merger of bands from different genres who have come together to play
murderous music. Barricade creates melodious tunes, from beautiful soaring guitar
riffs to elephant-stomping drum beats hoping to make your souls levitate from your
body flying to a new different dimension.
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Annex 4
Companies’ Profiles and Products Features
FUTURE MEDIA
EyePower Games Private Limited
iHub, 9 Jurong Town Hall Road, #01-53, Singapore 609431
Tel: +65-6566-8078 Fax: +65-6566-8163
Website: www.EyePowerGames.com
The Company
EyePower Games was incorporated on 28 May 2004 by its four founding members, who set
up the company to explore and experiment with augmented reality when such a concept was
still in its infancy. The company’s directions remain true to these early aspirations, to create a
truly participative and collaborative technology platform that can be harnessed to enable
users to experience media-enriched immersive environments, that enhance learning and
collaboration.
The Advanced Video FX (AVFX) is EyePower’s unique imaging technology, which enables
face-tracking, and allows webcam users to superimpose virtual effects on video images of
faces. As one of the first of its kind, the technology drew interest from giants in the industry
such as Creative, which licensed it in March 2005 and featured the software in its line of
webcams for worldwide distribution; AVFX was also licensed in late 2007 to Dell for inclusion
in its webcam-enabled laptops and display screens.
EyePower Games has capitalized on the power of its AVFX technology to build engaging
software applications for the education market: NewsMaker, launched in January 2007, and
Moo-O, released in March 2009, are the first two education software applications that
EyePower has developed on this technology platform. Targeted strategically for use in the
teaching of language arts and language across the curriculum, these software applications
have captured the imagination of teachers in Australia, New Zealand, Singapore and the US
alike. Additionally, the urgency and enthusiasm among politicians and educators to
incorporate the use of Information, Communication, and Interactive Media Technology as part
of effective interventions in classrooms in these nations have meant early successes for
EyePower in Australia, New Zealand, Singapore and the US. In particular, Moo-O — aimed at
motivating young children to learn through play, and to read through the power of digital
puppetry — has already won acclaim in the US by winning Tech and Learning’s Award of
Excellence, just seven months after its launch. This award recognizes the “best of the best”.
This follows the success of Newsmaker, which in September, 2009, was honored with the
16th US Annual Teachers’ Choice Award for Classroom by Learning Magazine, and more
recently, Tech and Learning’s Award of Excellence as well.
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In January 2009, recognizing the market potential of EyePower’s software and technologies,
Arizona State University became a shareholder of the company’s subsidiary, EyePower Inc.
which was incorporated in the state of Arizona in December 2008. Focus on the sales and
marketing of the company’s products in the education market in the United States began in
earnest soon after this. In April 2009, sales distributions channels with established education
business partners were set up in North America. Business opportunities have also spread
across the globe with EyePower establishing its business presence in Australia, New Zealand,
Brunei and Malaysia.
EyePower Games continues to create impact in the educational software industry through its
innovative partnerships of video technology with innovative educational software design that
empowers the learner of the 21st century. Its vision: to become the most recognizable brand
in the world that provides the most innovative educational products.
The Product(s)
Moo- O - Reading Together
Moo-O (say it like “Moo-OH” – it means puppet in Mandarin) is a very fun and easy-to-use
software that enthuses children, from 4 to 9 years, to read expressively by role-playing
(digitally) the characters in a story. Using a webcam, the children will be zapped into the
virtual story world, with their faces automatically mapped onto the characters that have
chosen.
News Maker - Making Language Lesson Fun
NewsMaker provides students an easy, affordable, and fun platform to practise writing,
speaking, and presentation skills.
NewsMaker is neither grade-level specific nor content-area specific. It is a tool to help
students improve their communication skills while mastering content in any subject area.
With NewsMaker, students take on the role of news anchor and producer, creating their own
story in 3 easy steps: Write! Read! Publish!
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Step 1: Write
In the role of 'reporter', the student plans and writes a news story in NewsMaker.
Step 2: Read
The computer monitor then serves as a teleprompter, and the 'news anchor' reads the story
aloud for practice, then makes a recording. Built-in fun video technologies make it easy to
overlay impressive visual effects. Additional effects can be downloaded from the left panel of
this website.
Step 3: Publish
In this final step, the student becomes the 'news producer' and publishes the recorded clip as
a single video file to be shared with classmates, teachers, family or friends.
__________________________________________________________________________
iCELL Network
19 Kallang Avenue, #05-163, Singapore 339410
Tel: 6309 4520 Fax: 6773 4264
The Company
iCELL Network is a leader in wireless infrastructure and solutions in Singapore and one of
the country's pioneering Wireless ISPs and system integrators. The company is also one of
the three Wireless ISPs selected for Singapore's island-wide Wireless@SG public Wi–Fi
initiative until 2013.
As both WISP and SI, iCELL is uniquely able to provide both infrastructure as well as the
content and applications to build a commercially viable, end-to-end high performance wireless
ecosystem. The company offers a complete range of services in conjunction with a broad
array of wireless and wireless-related products from global technology leaders.
The Product
eBook Reader
iCELL Network Pte Ltd, one of the Wirelesss@SG operator announced its plan to launch a
series of eBook Reader using E-Ink® display, a technology that mimics real paper to emulate
the experience of reading a book.
In March, the company will introduce its first eBook Reader that will support various popular
file formats, embedded with Wi-Fi to integrate with the Wireless@SG Seamless login
platform.
Mr Ken Chua, Chief Executive Officer of iCell Network said: “In this digital age, today’s
consumers have embrace mobile, on-the-go media consumption, we foresee this will mark
the maturation of e-reading into a mainstream media type.”
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iCELL Network aims to work with content publishers and partners including SPH and NLB to
build an integrated digital content and commerce platform to offer users a wide selection of
contents – all optimized for wireless delivery to its devices.
__________________________________________________________________________
MXR Corporation Pte Ltd
14 Prince George's Park, Singapore 118412
Tel: +65 6778 9896 Fax: +65 6778 8490
The Company
MXR Corporation was founded by Prof. Steven Zhou (Director of Interactive Multimedia Lab,
National University of Singapore) and Prof. Adrian David Cheok (Director of Mixed Reality
Lab, National University of Singapore) in 2004. We are a group of passionate young folks who
believe that Mixed Reality can reshape the human's life in the near future. MXR stands for
MiXed Reality, an emerging, cutting-edge technology that we specialize in. Mixed Reality
merges physical and virtual worlds, allowing users to interact with 3-D objects like they were
in the real world. MXR develops patented Mixed Reality products for Next Generation
Learning and provides Mixed Reality technological solutions.
Our mission is to continuously innovate and refine our portfolio of products and innovative
solutions to achieve superior value for our customers and investors. Our commitment to
technology leadership is guided by a strong focus on research and development. Our
capabilities to innovate and market new innovative solutions set us apart from our competitors
and extant products in the market. We have successfully applied for U.S. patents and
continue to invest in new technologies that complement our portfolio. Research and
Development decisions are driven by a comprehensive knowledge of customer needs,
environmental trends and a clear vision of leadership in our target markets.
The Product
WizQube
wIzQubes™ is a 3D Interactive Mixed Reality Storytelling product which completely
revolutionizes the way children read! wIzQubes™ is carefully designed to improve children's
psychological development, extend their concentration in reading, and to foster the learning
process. The intuitive and fun gameplay also involves children in Question & Answer activities.
This software turns celebrated fairytales into 3D interactive Storytelling media. It is an
excellent platform for Kids to learn.
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wIzQubes™ is the first educational Mixed Reality application developed and commercially
available for children. Invented by Dr. Steven Zhou as a technical exercise to showcase the
technology, this product has been well received in Singapore as well as the international
market.
wIzQubes™ creates a conducive and interactive platform for education and entertainment
using mixed reality. This system is designed to develop:
• Psycho Motor Skills
• Reactive Skills
• Language Skills
• Interactive Intelligence
• Innovative & Creative Thinking
The Product
wIzDirector
wIzDirector™ represents the next big leap in Mixed Reality Storytelling and takes creativity to
whole new level – it lets children build and record their own Mixed Reality stories.
Based on its predecessor wIzQubes™, wIzDirector™ enhances the creative abilities of
children and nurtures creative writing and good speech habits. Kids construct scenes with
their favourite wIzQubes™ characters and objects, then move them around in Mixed Reality
while simultaneously providing narration and dialogue. With every action recorded effortlessly
by the powerful MXR engine, creating stories is a breeze. Children can also export their
stories, so everyone can share in the fun!
Specially designed to be used both by individuals and groups of kids, this next-generation
application encourages children to take ownership of their learning experiences. With an
expansive set of over 100 characters, objects and scenes to play with, the fun is endless!
wIzDirector™. Your imagination’s the limit!
______________________________________________________________
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Portege Pte Ltd
545 Orchard Road #10-06< Far East Shopping Centre< Singapore 238882
Tel: 65167876, Fax: 67735001, www.portegine.com
The Company
Portege delivers next generation Portable Interactive Human Machine Interaction Engine for
education, wellness and entertainment. The company's vision is to change the way games
are played. Portege strives to inspire and motivate the users to actively participate and make
healthy play as a fun, engaging and integral part of their lifestyle. Portege has been
successfully engaged in various collaborations with its enabling platform for creating various
IDM contents, including next generation TV interface, interactive solution for wellness and
rehabilitation and interactive solution for education. Portege’s Future Interface and
Development Toolkit continuously serve the industry as a platform to create innovative IDM
solution and bring the interactions into the next level of interactivity and complexity.
Portege Pte Ltd has its beginning as a spin-off company from the National University of
Singapore (NUS). It was founded by Professor Shuzhi Sam Ge, and a strong team of
dynamic, fun loving and highly dedicated software and hardware designers and developers,
Mr Bin Wang and Mr Shanjun Tao.Portege also has a strong production and business
development team with diversified backgrounds and professional capabilities. We share the
same vision that Portege is changing the way that games are played. We also welcome new
talents and capable personnel on board in carrying forward our mission.
The Products
Featuring hardware that enable sports games to be played on laptops. Basically its a next
generation Portable Interactive Human Machine Interaction engine for education, wellness
and entertainment.
__________________________________________________________________________
Miracube Technology Pte Ltd
892 Upper Bukit Timah Road, #05-24< The Linear, Singapore 678187
Tel: 67634111, Website: www.miracube.net
The Company
Pavonine Korea Inc., based in Korea, was founded in 1989 as a company specializing in
material surface treatment. It has a proud history of technical innovation and manufacturing
excellence, winning numerous business awards in Korea. Recognizing the enormous
potential and importance of stereoscopic 3-D technology for the future of the display industry,
it has invested continuously since 2002 in 3-D media technology and established their
Stereoscopic 3-D LCD Displays as one of the leading solutions in this field. By combining
their manufacturing know-how and excellence with a strong dedication to continued technical
innovation, they are aiming to become the leading company in the stereoscopic 3-D Display
Page 17 of 25
sector. Currently they have 11 patents registered or pending and the opening of their new
R&D Center in 2006 is an important next step in achieving this goal. Their dream is to make
stereoscopic 3-D of the highest quality available and affordable for everyone.
The Product
46” 3D monitor (3D TV- able)
High resolution and wide viewing angles.
Our monitors offer high resolution images - also in 3D! And a unique filter technology allows
for extra wide viewing angles for multiple viewers and comfortable viewing. Passive glasses
let you enjoy also long viewing periods and eye-fatigue a thing of the past.
Switchable between 2D and 3D.
All of our monitors can be switched between 2D and 3D simply by pushing a button.A second
2D monitor becomes obsolete. Just use the 3D mode for your stereoscopic 3D content, and
switch back to 2D for all your normal 2D applications.
Designed for a wide range of applications.
Monitor sizes from 17” to 32” and the choice between glasses and non-glasses technologies
allow our monitors to be used in a very wide field of professional, educational and
entertainment uses.
The Products
- 24” 3D monitor
- 3D Notebook computer
- 3D Photo frame
__________________________________________________________________________
Trek Technology (S) Pte Ltd – Singapore office
30, Loyang Way #07-13/14/15 Loyang Industrial Estate Singapore 508769
Tel: 65 6546 3933 / 6088, Fax: 65 6546 3966 / 6066
The Company
Trek 2000 International Ltd, an industry leader, innovator, original inventor and patent owner
of the ThumDrive® (i.e. USB Flash Drive) offers state-of-the-art design solutions ranging from
Mobile Media Solutions, Wireless, Anti-piracy, Compression and Encryption to sophisticated
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Enterprise Solutions all catering to the fast changing digital industry. Trek with its library of
granted patents is represented all over the world and has offices in the U.S., Malaysia,
Thailand, India, Hong Kong, Singapore, the Netherlands, China, the Philippines, Vietnam,
Cambodia and Japan to serve the rapidly expanding markets across all regions. A public
listed company whose shares are quoted on the Singapore Stock Exchange (SGX:Trek), Trek
2000 International Ltd was named by Forbes Global as one of the Best Small Companies in
the World of 2000 and 2002. Trek 2000 International Ltd was also ranked as the Best
Managed small Company in Singapore by AsiaMoney (of Euromoney). Trek also received the
INVENT Singapore AWARD 2008.
Trek®, ThumbDrive® and FluCard™ are trademarks or registered trademarks of Trek Group
of Companies in Singapore and / or other countries.
For more information, visit our website at http://www.trek2000.com.sg
http://www.thumbdrive.com and http://www.flu-card.com
The Product
DESCRIPTION
The FluCard™, which assumes the form factor of the SD card, is an intelligent, wirelessly-
enabled “insert-and-play” device that has the capability of transforming digital photographic
equipment, video cameras and any other electronic devices with SD host slots into a
multitude of applications. Being the world’s first wirelessly-enabled “insert-and-play” device,
one of the key technological features of the FluCard™ is its formidable Menu Option software.
This software enables the FluCard™ to operate with ease across all SDIOs and SD cards
host interface devices.
FEATURES
The FluCard™ has been designed with many powerful features and this is just the beginning.
The features of the FluCard™ include:
• Menu Options Mode
This feature refers to the ability of the FluCard™ to transfer contents on a pre-defined mode
and users can select contents to update at their convenience. The Menu Option feature of the
FluCard™ is dynamic and scalable. Through Trek’s FluCard™ portal, applications can be
added as and when required.
• Contents Transfer
This refers to the ability of the FluCard™ to transfer contents wirelessly, upload and received
contents to and from a virtual storage system to a camera (peer-to-peer) or from a camera to
a host of other cameras or to any devices with compatible SDIOs and or SD host slots,
enabling instant image or photo sharing.
• Partitioning
Enables the user to partition data memory storage space as required.
• Password Authentication
Authentication of the FluCard™ can conveniently be executed through the mobile phone
without the need to solely rely on the computer.
• Multi-tasking,
This capability enables cameras and other digital equipment in use to perform various tasks
simultaneously, for example, transfer and send data while capturing images.
• Piezzo
Beeping sounds heard during data transmission and reception keeps users informed when
the data transmission is activated.
• Density
In anticipation of the importance of memory space for digital imaging needs, the FluCard™
comes in high density format ranging from 8 Gigabyte to 32 Gigabytes.
FLUCARD PORTAL
Users of the FluCard™ will have immediate access to the FluCard™ portal (www.flu-
card.com) through a preset password that comes with the FluCard™ package that they
purchase. With this access, users can begin to upload digital images to their personal
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accounts in the server and thereafter reorganize them into various albums according to their
preference. This user-friendly portal also allows users to zoom and pan their digital images
using its inbuilt multi-touch function.
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TQ Global
gameLAB Annexe, School of Computer Engineering, NS1-05-15, 5th Floor, Lift NS1-1,
Nanyang Avenue, Singapore 639798
Tel: 65 65137654, Fax: 65 67922143, Website: www.tqglobal.com.sg
The Company
TQ Global achieved a landmark with the collaboration between TQ Singapore and Nanyang
Technological University. Advance Games Platform Programme has been formed as
exclusive Masters Program for Games Development/Research and production program until
2011.
To ensure the growth of our company, TQ plans to invest in human resources development
both in Singapore and China. As a company we believe that our biggest asset is our human
resource. We make sure that we get the best people who can be our assets in our mission to
develop most enthralling and action packed games.
TQ Global Singapore is equipped with the latest Development Kits and game technology for
development, testing and support of all stages of the next generation games production.
The Product
They provide 3D games. TQMotor is a racing game that features four “worlds” – fantasy,
forest, desert and urban – where people can customize their car by buying a prepaid card or
collecting items within the game. It took 200 people and thousands of hours to make this
game. TQMotor will be launched in the middle of this year, with a preview of the game at
Media Fiesta.
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MEDIA IN CREATION
AV8 Media Pte Ltd
261 Waterloo St, #04-28 Waterloo Centre, Singapore 180261
Tel: +63391 321, Fax: 6336 9303, Website: www.av8.com.sg
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The Company
AV8 Media was founded in 1999 and is a systems integrator and training provider for all
aspects of Digital Content Creation. We integrate solutions for Audio and Video editing as well
as 2D and 3D animation.
From very early on, AV8 Media has been at the forefront of new media technology and has
worked with the media industry to fill the knowledge gaps that we see. For example, when
HD (High Definition) technology started to be adopted locally, AV8 realised there was a lot of
confusion about the various formats and terminology used. We developed a HD overview
course that taught everyone from producers to camera operators the basics of HD and how it
would affect their job roles.
We also offer specialised courses in Lighting for HD and Professional Camera Handling.
AV8 is now heavily involved in Stereoscopic 3D film making the same 3D technology used in
films like Avatar and Journey to the Centre of the Earth 3D. We are launching courses to train
the industry about this cutting edge technology and to equip media professionals with the
skills to work in this exciting new field.
AV8 Media is currently an Apple Authorised Training Centre for Final Cut Pro and an Adobe
Authorised Training Centre for their range of Video editing tools.
AV8 Media also represents some unique media products in Asia. Our Reflecmedia blue
screen chroma key solutions form the core of our specially designed studios. We have built
studios and editing facilities for a range of clients. This includes education providers from
Primary schools all the way up to Tertiary institutions.
Our clients include
Educational Institutions
• National University of Singapore
• National Institute of Education
• Nanyang Technological University
• Singapore Science Center
• Singapore Polytechnic
• Nanyang Polytechnic
• Ngee Ann Polytechnic
• Republic Polytechnic
• Convent of the Holy Infant Jesus (Toa Payoh)
• Deyi Secondary School
• Victoria School
• Xinmin Secondary School
• Innova Junior College
• Hwa Chong Institution
Government /Government Related
• Ministry of Education
• Ministry of Defence
• Land Transport Authority
• Central Narcotics Bureau
• Defence Science Technology Agency
• Defence Science Organisation National Labs
• Singapore Police Force
• Navy Recruitment Center
• Media Development Authority
Corporate
• Singtel
• Sony Singapore
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• Kandang Kerbau Hospital
• Singapore National Eye Center
• National Heart Centre
• NTUC Income
• M2B World
Production /Broadcast
• Mediacorp Interactive
• SPH Mediaworks
• TV Mobile
• Moving Visuals
• Mega Media
• SoundBuzz
• Singapore Armed Forces Music and Drama Company
The Product
- Providing hardware for Green Screen Technology – Chromatte
- Providing video clips and still pictures
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DOWNLOAD CAFÉ
Scrawl Studios Pte Ltd
1008 Toa Payoh North 02-05 Singapore 318996
www.scrawlstudios.com
The Company
Scrawl Studios Pte Ltd (“Scrawl”) is a content provider specialising in animated digital
entertainment for television and new media internationally. Scrawl also successfully manages
the intellectual property rights of the company’s character brands for the purpose of worldwide
licensing and merchandising.
Scrawl was incorporated in 2002 as a creative boutique that quickly established a track record
of developing and producing quality animation products sold to international markets.
The company has produced and launched three original animated TV series with 30 hours of
licensable television content in the key markets of North America and Europe, as well as in
several other countries such as Korea, Hong Kong, Thailand, Australia and Singapore. The
company also owns more than 20 original characters available for licensing worldwide.
In addition, the studio provides services in design and development for clients in the
advertising, interactive media, and gaming sectors.
Over the years, Scrawl has established several strategic partnerships that enhance its
capability and presence in key markets. Its partners include Beyond International (Australia),
Decode Entertainment (Canada), Cookie Jar Entertainment (US) and Agogo Entertainment
Ltd (Hong Kong) among others.
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Meanwhile, the company’s growing clientele has expanded to include international
broadcasters, telecommunication companies, multinational corporations, government
statutory boards, and overseas production houses. These clients include Mediacorp
(Singapore), Australian Broadcasting Corporation, Nickelodeon, Discovery, YTV (Canada),
TV Ontario (Canada), Starz Media (US) TPS Jeunesse (France), Tooniverse (Korea), True
Visions Channel (Thailand), SingTel and Citigroup among others.
Company Milestones
The company was incorporated in 2002, making it one of Singapore’s pioneer animation
studios.
Since 2004, Scrawl has been producing original animation content and have since developed
and owns 3 trademarked programmes and 5 original animation IP. This comprises 30 hours
of licensable animated HD content for TV, VOD & MobileTV. Its animation products have
been sold to over 20 territories worldwide
In 2006, the company secured a MOU with the Media Development Authority of Singapore
(MDA) to co-produce SGD$34 million worth of animation products over 3 years, as part of the
Singapore government’s Media21 strategic efforts.
The same year, under this MOU, Scrawl closed a deal with Decode Entertainment, a leading
international producer and distributor, to co-produce a 26 x 26 minute animated series, with
total production budget of SGD7 million, for YTV in Canada.
In 2007, Scrawl signed a SGD$600,000 distribution deal with Cookie Jar Ent for its original
animation title, Nanoboy, at the same time securing a SGD1.2 million deal with the MDA to
produce another 26 x 11 minute episodes of the series.
In 2008, Scrawl won the inaugural Emerging Enterprise Award, presented by the Business
Times and OCBC Bank. This prestigious award recognises the most promising SMEs in
Singapore for exceptional passion, vision and business management.
The Product(s)
Download of Nanoboy
NANOBOY (26 half-hour TV Series)
An action adventure for kids aged 6 - 9, about an ordinary boy who transforms into the world's
smallest superhero to fight crime in places too small for the naked eye. Combining scientific
facts - about microbiology and physics - with comedy and mystery-solving, Nanoboy is a fun-
filled animated series to educate kids about the world around us and how it works on a
microscopic level. The original series is currently on-air in Starz in the US, and CSC Kids in
the UK. Asia premiere on Okto in Singapore.
www.nanoboy.net
NANOBOY - Mission Health (30 x 3-minute animated vignettes and interactive modules)
NANOBOY and his Nanosquad dives into the microscopic world to unravel mysteries about
our bodies - How germs makes us ill, and bacteria cause tooth decay, and in the process lead
the charge in teaching kids vital skills in health and hygiene. Based on the Health Education
syllabus developed by Singapore's Ministry of Education, and published by one of the region's
leading educational brands, Popular Holdings, NANOBOY - MISSION HEALTH combines
fact-filled animation with interactive games and online assessments to create a fun-learning
environment for kids 6 - 8 years.
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SBA Mobile Solutions LLP
Telephone: 96690757, Website: http://sbamobile.com/
The Company
SBA Mobile Solutions LLP (SBA Mobile) was established in March 2008 as a R&D partner of
SingTel after a group of mobile game developers (working together since 2005) invented the
following:
(1) A game engine that saves about 40% of development time and library of more than 100
FREE games.
(2) A game porting engine catering to more than 500 supported handsets.
SBA Mobile has a strategic tie-up with Mobizads to wrap advertisements into high quality
mobile games. We provide free mobile contents to end users in an ad-supported model. We
have aggregated more than 100 FREE games at Pokit.mobi for advertisers to sponsor and
reach out to your customers in the mobile community.
SBA Mobile continues to explore exciting new business opportunities in the mobile community
in the global advertising market.
The Product(s)
Games Download
- Marina Barrage
- Ikea Papa
__________________________________________________________________________
WooWorld Pte Ltd
63A Pagoda Street Singapore 059222
Tel:6222 0610, Fax:6222 0612, Website: http://www.wooworld.net/
The Company
WooWorld(S) Pte Ltd was incorporated in the Republic of Singapore in Sept 2003 with the
aim of aggregating and managing the massive flow of digital content through and within Asia.
WooWorld is a joint venture company involving international private investors and the Korean
WooJu eBussiness Technology Company. The strategic partners of the company include the
Economic Development Board of Singapore(EDB),the Pan Sino Group and Mr Lim Kim Hai.
WooWorld is currently headquartered in Singapore with a branch office in Seoul, Korea. The
company services developers, publishers and service operators in the Asia-Pacific region as
well as in Europe and North America.
Collectively, the management team of WooWorld brings together years of experience in
online and mobile gaming, digital content publishing and syndication, and internet
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broadband technologies. WooWorld is well placed to provide operational consultation for both
mobile and online entertainment services due to the management team’s specialized practical
knowledge in operational management in these arenas.
TheMobileGamer Pte Ltd
22 Dickson Road #02-01, Singapore 209506
Tel: 91074756< Website: www.themobilegamer.mobi
The Product(s) – Provided by both Wooworld and The Mobile Gamer
Download of mobile games
WooWorld offers wide variety of mobile games, from Action, RPG to cross platform and
multiplayer. We have more than 1200 titles to choose from. Below are some samples of our
contents.
HellRider DiamondDelight BelotePoker
AddictedToPool KamikazeTribes SwampRaiders
DeliveryXpress PlopThePolarPuzzle PerfectCouple
Dot-A-Lot SpacemanSumo ToiletBowlin
MistyMiles Wushu SniperShot
SudokuWithDrDimsum HoopstarBasketBall Rock_Paper_Scissors
BaseballJack AirRacing ParadiseCity
CentralPark Caribbean Poker CheerleadersSquad
LegionsOfRome GoldenNuggets BarTopFieldGoal
MatchstickWars JoesBurgerShack Press5
RapidActionForce RockStarHero SantaGiftBag
ThunderBird StrikeForceCobra UrbanCombat
FashionWeek BarTopBasketball GenghisKhan_en
Milk Battleships MarksmanShooting
RazzleDazzle BeachClubTropicana LoneStarTexasHoldem
WorldConquest FederationCupFootball FormulaFirestormRacing
BarbariansAtTheGate ShowTimeBasketBall AdventuresOfAnaNBaby
MotorRacingHeavyFuel WaterPolo Cat
MotorRacingHeavyFuel MetalForce_AttackOfThe AdrenalineRacing
PumpItUpAerobics Machines SurfRaider
SwineFooFighting PizzaMania Rudolph
JohnnyMidnightRoulette SlamDunkPro BaccaratGold
BeamMeUp Mr10Percent_AgentToTh BackToBorneo
HillBillyHilbert eStars CarnivalFiesta
JohnnyMidnightPoker CrashTestDummyRacer JurrasicTennis
OneManArmy ShinyDiscoBalls UraniumInc
AcesRaces YoTaxi Cupidity
ArmySniperAcademy SpeedDemon
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