z museum® Group tours Guide History Art Culture America a glimpse of american history and culture like you’ve never seen it before. museum group tours guide 1 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e Thank you for your interest in planning a group tour of the Harley-Davidson Museum. ® This guide is a roadmap to help you plan your experience. Your group will be amazed and inspired, and we’re pretty darn sure they’ll be talking about the Harley-Davidson Museum visit you built for years to come. Of course, feel free to contact us with any questions at 1-877-HDMUSEUM or 1-877-436-8738, visit www.h-dmuseum.com/groups or email us at email@example.com. We look forward to welcoming your group. table of contents museum information 4 exhibits 6 tours 8 food & shopping plan your visit 12 pricing & hours 13 reservations 14 maps & directions 15 dealerships additional information 19 frequently asked questions 25 forms & resources 3 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 4 museum information exhibits Whether you were born This is no ordinary museum. to be wild – or mild – it More than a nostalgia trip for motorcycle enthusiasts, the Museum offers a glimpse of American history and your group Will have fun learning about: Harley-Davidson’s exhibits humble beginnings in Milwaukee • makes no difference at the culture like you’ve never seen it before. Our wide- during the Industrial Revolution • How an internal combustion engine works ranging collection of historic artifacts provides the • Harley-Davidson’s contribution to America’s efforts backdrop for a unique experience. in two world wars Harley-Davidson Museum. ® • The origins of the bike customization movement • How motorcycles have influenced pop culture your group Will see: • The oldest Harley-Davidson in existence – Serial No. 1 • A replica board track complete with race bikes banking on a corner • Elvis Presley’s motorcycle – a 1956 model KH • A movie sampling of Hollywood’s best motorcycle moments • The inspiring stories of riders like Vivian Bales, who rode cross-country on her Harley-Davidson in 1929 and Felix Predko who built a 13-foot long motorcycle named King Kong. top left elvIs presley's 1956 model Kh, purchased just before he became famous wIth “heartbreaK hotel.” top rIght harley-davIdson buIlt nearly 90,000 mIlItary motorcycles durIng wwII. bottom left the rhInestone bIKe: a 1973 electra glIde customIzed wIth thousands of rhInestones. bottom rIght In the 1970s, daredevIl and a collectIon of 100 beautIful pop culture phenomenon and hIstorIcally sIgnIfIcant evel KnIevel jumped hIs gas tanK desIgns. Xr-750 over land, school buses and you name It. z museum® Group tours Guide h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 6 tours Tour Experiences Whether you’re looking for a self-guided or group admission behind-the-scenes experience, our custom Details: For groups of 15 or more, discounted admission rates tour options will help you build a visit that are available. thrills your group. Price: $12 per person, groups of 15 or more self-guided tour Details: Our self-guided tour pamphlets provide intriguing added context to the Museum experience. Price: Included with group admission guided tour Details: Our Visitor Experience Associates offer an engaging guided tour, “Journey Through the History of Harley-Davidson.” Groups may request a tour with reservations made four weeks in advance. The group size is limited to 40 guests. Price: $4 additional per person the “famIly tree” of harley-davIdson engInes dIsplays the moment you’ve been waItIng for: the evolutIon of motors from earlIest to today. sIt on a harley-davIdson motorcycle. 7 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 8 tours food & shopping Customize Your Dining Experience The Harley-Davidson Museum® features two restaurants motor® bar & restaurant audio tour school groups that serve bold, hearty American fare sure to satisfy the • A full service restaurant serving lunch and dinner. Details: Hear the voices of riders, heroes and experts from Details: Our specially designed Road Trip Guide offers hunger of kids and adults alike. Fixed priced menus are the past and present with our self-guided audio tour. The audio activities built for a fun learning experience while also cafe racer® tour is offered in English, Spanish and Japanese. addressing Wisconsin and Illinois state learning standards. available for group dining with options from $15 to $40, • A restaurant with a more casual atmosphere Price: $4 additional per person The Road Trip Guide activities focus on English language and kids meals are $5.99. offering breakfast and lunch. arts, math, science and social studies skills. back roads tour Price: Groups of 15 or more K-12 school groups are offered Refer to the menus in the appendix or contact the Group Details: Join our Museum staff for a special guided tour that a discounted ticket price of $5 per student. For every 10 paid Tour Scheduler. offers in-depth explanations of Museum exhibits and provides a student admissions, a complimentary chaperone ticket is available. glimpse into the private areas of the Harley-Davidson Archives. Looking for something highly customized? The tour is available on Wednesdays and Fridays at 10 a.m. and The beauty of the Harley-Davidson Museum® is that we can build 1 p.m. (subject to change) and the tour is limited to 15 people. experiences specifically tailored to fit your needs. From birthday parties Larger groups and alternate times can be accomodated with to special events—we are here to help. Contact our Group Tour advance reservations. Price: $20 additional per person Scheduler to learn about packages that combine guided tours with food and merchandise options. Commemorate your visit artifact spotlight Details: Archives staff will get up close and personal with never- From artwork and apparel to books and collectibles, before-seen artifacts from the Harley-Davidson vaults. The Shop offers unique merchandise inspired by Price: $200 per presentation Museum exhibits and archival material. A variety of affordable merchandise is available for pre-ordering to commemorate your group’s visit at a great value. the celebratIon wall tells storIes of harley-davIdson lIned up three wIde and nose-to-taIl, the motorcycle gallery To receive a Souvenir List of merchandise available for rIders from all walKs of lIfe. shows the evolutIon of amerIca's favorIte motorcycle. pre-order, contact the Group Tour Scheduler. top left motor bar & restaurant top rIght cafe racer bottom left the shop bottom rIght the shop 6 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 7 8 11 z museum® Group tours Guide h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 12 pricing & hours The Museum staff will provide Pricing & Hours your group with a personalized, We look forward to welcoming your group and prices first-class experience. Our unique providing them with an experience they’ll never forget. Contact the Group Tour Scheduler to book your Harley-Davidson Museum® Group Adult group admission: $12 Senior group admission: $10 College student group admission: $10 with valid ID Military group admission: $10 with valid ID tour options will have your Tour at 1-877-HD-MUSEUM or 1-877-436-8738. Children group admission: $5 Visit www.h-dmuseum.com/groups or email us summer hours (may through september) at firstname.lastname@example.org. Monday – Wednesday: 9 a.m. – 6 p.m. group talking about their visit Thursday: 9 a.m. – 8 p.m. Friday – Sunday: 9 a.m. – 6 p.m Winter hours (october through april) for years to come. Monday – Wednesday: 10 a.m. – 6 p.m. Thursday: 10 a.m. – 8 p.m. Friday – Sunday: 10 a.m. – 6 p.m. Hours are subject to change. Please refer to our Web site for the most up-to-date information. set on 20 acres of land In downtown mIlwauKee, the museum Is surrounded by the menomonee rIver. made from 3,400 brIcKs In the letters alone, the harley- davIdson wall at the museum entrance Is an eXample of the metIculous worK that has gone Into the buIldIng’s archItecture. additional $5.00 per person. THE SHOP 13 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 14 e Shop o ers unique merchandise to commemorate Harley, Harley-Davidson, the Bar & Shield logo, Harley-Davidson Museum, Living visit. Students your Museum reservations and teachers can select the trademarks of H-D the Legend and others are amongmaps & directionsMichigan, Inc. © 2008 from a variety of a ordable souvenirs to make their H-D. All rights reserved. Harley-Davidson Motor Company, P.O. box 653, 3700 W. visit more memorable. Juneau Ave., Milwaukee, WI 53208-0653, U.S.A. Harley Maps & an unforgettable experi- eReservationsDavidson Museum™ is more than a museum - it’sDirections ence. e Museum brings passion alive through stories of the extraordinary people, products, culture and history of Harley-Davidson. Whether you’re a Harley® rider or It’s easy to make a reservation to visit the Harley-Davidson Museum®. Fill out the reservation form in the appendix and fax it to 414-287-2796 or mail it to Harley-Davidson Museum, attention: Group Tour Scheduler, Located in downtown Milwaukee, the Harley-Davidson Museum® is easy to get to. It is just 90 miles north of Chicago, 80 miles east of Madison, and 120 miles south of Green Bay. Free bus parking is located onsite. not, everyone who visits the Museum will leave feeling entertained and inspired. PO Box 300, Milwaukee, WI 53201. IT’S ABOUT THE RIDE, AND THE DES- from the north from the south from the West benefits of booking 1. Take I-43 South 1. Take I-94/I-43 North 1. Take I-94 East TINATION north of Chicago, 80 miles east of 90 miles Tour operators enjoy many benefits with booking: Teachers enjoy many benefits with booking: towards Milwaukee towards Milwaukee towards Milwaukee • Discounted rate of $12 per person available for groups • Discounted rate of $5 per student available for groups 2. Continue on I-43/I-94 2. Take the National 2. Take the James Lovell/ of 15 or more of 15 or more Southbound Avenue Exit St. Paul Exit • Complimentary Museum tickets for your bus driver and • Complimentary chaperone ticket for every 10 paid 3. Take the National 3. Turn right onto 9th St. 3. Turn left on N. James Madison, tour guide student tickets* Avenue Exit 4. Turn right onto Lovell St. • Free bus parking onsite • Additional chaperone tickets can be purchased for $12 4. Turn right onto 9th St. National Avenue 4. Turn right on N. 6th St. • Convenient payment options. Payment can be made • Free bus parking onsite 5. Turn right onto 5. Turn left on S. 6th St. 5. Turn left on W. Canal St. by credit card, business check or money order • Convenient payment options. Payment can be made National Avenue 6. Turn right into Roundabout, (Harley-Davidson Museum accepts MasterCard, Visa, by credit card, school check or money order 6. Turn left on S. 6th St. continue onto S. 6th St. Discover, and American Express. No personal • Shopping for unique merchandise to commemorate 7. Turn right into Roundabout, 7. Turn right on W. Canal St. checks will be accepted) your visit continue onto S. 6th St. • No deposit 8. Turn right on W. Canal St. • No payment until the morning of your tour * One adult chaperone is required for every 10 students. • No cancellation fee* The total number of chaperones includes teachers. • Shopping for unique merchandise to commemorate your visit • 10% discount for The Shop on day of tour* * Restrictions apply harley- davidson museum 400 West Canal Street commIssIoned by the davIdson famIly, the hIllclImber statue Milwaukee, WI 53201 Is a trIbute to motorcycle culture. 1-877-HD-MUSEUM or 1-877-436-8738 www.h-dmuseum.com 15 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e dealerships FAq ’ S Milwaukee -Area Dealerships Check out one of the Harley-Davidson® dealerships in the area for information on bikes, parts and accessories, MotorClothes® apparel and collectibles, Rider’s Edge® rider education courses, as well as Harley-Davidson® Authorized Rentals. Looking for a dealer in your area? See our dealer locator at www.harley-davidson.com. milWaukee harley-davidson suburban motors harley-davidson 3 N 1. 11310 W. Silver Spring Road 3. 139 N. Main Street Milwaukee, WI 53225 Thiensville, WI 53092 414-461-4444 262-242-2464 100 www.milwaukeeharley.com www.suburbanharley.com LAKE MICHIGAN 1 hal’s harley- davidson house of harley- davidson 2. 1925 S. Moorland Road 4. 6221 W. Layton Avenue New Berlin, WI 53151 Milwaukee, WI 53220 262-860-2060 414-282-2211 45 www.halshd.com www.houseofharley.com MUSEUM 164 2 4 17 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 15 Life is a journey of discovery and learning. And there’s always more to learn and experience at the Harley-Davidson Museum. ® Before, during and after your tour, the Museum staff is here to help create lasting memories for your group. faster. hIgher. farther. learn all about hIllclImb racIng In the clubs & competItIon gallery. 19 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 20 faqs faqs How many people are needed to qualify for the discounted rate? planning the visit making reservations What are the policies regarding reservations? Groups must consist of at least 15 paid admissions in order to qualify for group rates and pay with We like to keep it simple: one transaction. • No deposit is needed to reserve your tour date How long will it take to see the exhibits? • No payment is necessary until arrival onsite Some people can spend days in the Harley-Davidson Museum®, but the recommended time • No cancellation fee* to see the exhibits is two hours. * Some restrictions apply When can our group visit the Museum? The Harley-Davidson Museum is open seven days a week. Come see us anytime! Museum hours How do I make reservations? are subject to change. Please refer to our Web site for the most up-to-date information. It’s easy to make a reservation to visit the Harley-Davidson Museum®. • Fill out the reservation form in the appendix or download it from www.h-dmuseum.com/groups and What is your complimentary ticket policy? fax it to 414-287-2796 In motorcycle terms, the people who keep the riding group together are called “Road Captains.” • Mail it to: The world would run amuck without them. So, the Harley-Davidson Museum is pleased to issue Harley-Davidson Museum a complimentary ticket for your group tour leader and the bus driver. Attention: Group Tour Scheduler PO Box 300 What should I expect when we arrive? Milwaukee, WI 53201 You can expect adventure, discovery and a lot of fun! When you arrive onsite, please direct your • Call the Group Tour Scheduler at 1-877-HDMUSEUM or 1-877-436-8738 group into the Museum lobby. You will be greeted by a Museum staff member and directed to the ticket counter to pick-up/purchase tickets. After distributing tickets to your guests, direct them to the exhibit entrance on the second floor, either via elevator or staircase. Tickets will be collected at the exhibit entrance and the Museum staff member will give your group Museum guides and a brief orientation to the Museum exhibits. Can group members bring backpacks, coats and other personal items into the Museum? Yes. Coat racks and lockers to secure personal items are located next to the Museum lobby. The lockers take quarters that will be returned to visitors upon departure. Can group members take photographs in the Museum? InvIsIble to the eye at thIs angle, thIs 1940s KnucKlehead Is orIgInal racIng jerseys, among many other artIfacts, help tell We wouldn’t want visitors to miss a moment. Photography is permitted in all of the exhibit areas. actually separated Into a multItude of pIeces and Is a the story of motorcycle competItIon In the early 1900s. mechanIcal drawIng brought to lIfe. top left taKIng cues from popular culture, post-wwII advertIsIng tooK on shInIer sensIbIlItIes wIth brIght colors and snappy slogans. top rIght KIng Kong, a 13-foot long, 1,000 pound motorcycle Is a custom creatIon of felIX predKo of wIndber, penn. bottom left a replIca of evel KnIevel's wembley stadIum bIKe jumps off the brIdge eXhIbIt. bottom rIght harley-davIdson’s story begIns In 1903 when the fIrst harley- davIdson motorcycle was buIlt In a 10´X15´ shed In mIlwauKee, For more information, please visit www.h-dmuseum.com/groups or call 1-877-HDMUSEUM. 21 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 22 faqs faqs making reservations How far in advance must I make a reservation? The best bet is to make your reservation at least one week in advance of your planned trip. additional resources What are the policies and procedures regarding chaperones? Reservations are subject to ticket availability. for school/children’s While there is no "shushing" in the Harley-Davidson Museum®, chaperones are required for groups children's groups. We're pretty sure the chaperones will have as much fun as the kids. • For every 10 students, one adult (18+ years old) chaperone is needed Will the Museum confirm our reservation? • For every 10 students, one complimentary chaperone ticket will be provided to your group Yes, the Group Tour Scheduler will contact your group to confirm the date of your visit. • Additional chaperone tickets will be $12 per chaperone Upon confirmation, the Group Tour Scheduler will send any additional information needed to assist in the group’s arrival. By providing assistance and guidance for their students’ exploration, teachers and chaperones can significantly add to the overall Museum experience. Teachers and chaperones are responsible for conduct and safety of the students in their group at all times while on the Museum grounds. Chaperones are responsible for accompanying their students at all times and should coach students to refrain from disruptive or unsafe behavior for the safety and enjoyment of all visitor. What if there are not enough chaperones to accompany all students? We rely on chaperones to help make the experience enjoyable for all Museum visitors. An insufficient number of chaperones may result in the cancellation of your Museum visit without the refund of your payment. Can students bring backpacks, coats and other personal items into the Museum? Yes, coat storage will be provided however students should leave all backpacks and personal items at school or on the bus. Please note the Harley-Davidson Museum is not responsible for lost or stolen items. Are there lunch facilities onsite? Your group is welcome to eat sack lunches outside on the Museum grounds. Small groups can be accommodated for lunch if purchased through Motor or Cafe Racer. However, there are no special lunch facilities or lunch storage for large school groups. Does the Museum provide any resource materials for planning a school group visit? Yes, we offer Harley-Davidson Road Trip Guides to provide activities to engage your students In the early 1900s, board tracK racIng was at the heIght of popularIty. the orIgInal eXtreme sport, rIders raced on wood tracKs before, during and after their visit to the Harley-Davidson Museum. Available free of charge, Road at 100 mIles per hour, on motorcycles that had no braKes. Trip Guides were created for elementary and middle school-aged students to address the Wisconsin and Illinois state learning standards. Visit the School Groups section of the Museum Web site at www.h-dmuseum.com/groups to download and copy these activities for your students. What other resource materials are available for teachers on the Web site? In addition to the Road Trip Guides, we offer a variety of other materials for teachers: • Story Plans: See our collection of motorcycle-themed stories to share with your students. Certain galleries and/or Museum content is highlighted to complement the story and prepare your students to visit. • Road Captain Policy: Chaperones are important. Our policy outlines the duties we rely on chaperones to perform. • Rules of the Road: We love having students in the Museum. The Rules of the Road document outlines our expectations for students’ behavior while visiting the Museum. What if I have other questions? We are happy to help with any questions you have. Please contact the Museum Group Tour Scheduler via email at email@example.com or call 1-414-287-2799. 23 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 13 faqs reservations additional resources What are the policies regarding payment? for school/children’s The Harley-Davidson Museum® accepts Master Card, Visa, American Express and Discover credit groups cards and school checks. Where can I send a school check? Please make school checks payable to the Harley-Davidson Museum. Payments should be mailed to: Harley-Davidson Museum Attention: Group Tour Scheduler PO Box 300 Milwaukee, WI 53201 planning resources Does the Museum provide any resource materials for planning a group tour visit? Absolutely. Our goal is to make planning your trip to the Museum an easy experience. We provide the following sales tools to help with marketing your trip to the Harley-Davidson Museum: • 50, 100, 300 word descriptions of the Harley-Davidson Museum • Photographs of the interior and exterior of the Harley-Davidson Museum • Menus for fixed price dining at Motor ® • A promotional video (DVD) to share with group tour participants • Harley-Davidson Museum logo and logo usage guidelines • Informational handouts for your group tour participants • A trip guide including information about The Shop and site maps • Sales kit are available online at www.h-dmuseum.com/groups or request a sales kit from our Group Tour Scheduler at 1-877-HD MUSEUM (1-877-436-8738) or email at firstname.lastname@example.org. For more information, please visit www.h-dmuseum.com/groups or call 1-877-HDMUSEUM. 25 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 26 exhibit facts exhibit facts History. Art. Culture. America. Art Culture Harley-Davidson motorcycles bring heart-thumping adventure, life-changing freedom and a bit of rebellion into the art of the motorcycle pop culture the lives of people around the world. But whether you were born to be wild, or mild, makes no difference at Willie G. Davidson, Chief Styling Officer and grandson of While Harley-Davidson motorcycles are built with everyone in the Harley-Davidson Museum®. co-founder William Davidson, refers to Harley-Davidson mind, our motorcycles and the Harley-Davidson lifestyle motorcycles as “rolling sculpture” with the V-Twin engine have attracted the likes of many famous individuals and the Much more than a nostalgia trip for motorcycle enthusiasts and “gear heads,” the Museum is a reflection centered as the jewel. movie industry. of American history and pop culture like you’ve never seen it before – through the successes and trials of an iconic • Just days before Elvis Presley became famous with the hit American product. Interactive, eye-catching exhibits and design present an unparalleled collection of legendary graphic design single, “Heartbreak Hotel,” he purchased a 1956 Model KH stories of our nation’s last century. Starting with the first catalog, posters, catalogs and marketing motorcycle. The Museum features this bike along with materials show the graphic design trends of the last 105 years. the original paperwork. After visiting the Harley-Davidson Museum, both riders and non-riders say they are inspired and enriched in • The 1969 movie, “Easy Rider,” starring Peter Fonda and Dennis ways they never imagined. paint and graphics Hopper, features one of the most recognizable motorcycles During the Great Depression, the company made a radical in history, the “Captain America” chopper. Created from departure from tradition by offering unconventional, art deco Harley-Davidson FLH police bikes, both original choppers History paint schemes. Vibrant colors provided customers with new were destroyed in the filming. In celebration of the film’s 30th customizable options at little cost to the Motor Company – anniversary, and with the help of Peter Fonda and those the beginning mixing it up at a time when the company didn’t have much money to spend who created the original bikes, an exact replica was created A company usually doesn’t become successful overnight, Breaking from tradition in the 1960s and 1970s, Harley- on research and development. Today, radical paint schemes and is featured in the Museum. but after building its first bike in 1903, Harley-Davidson’s Davidson expanded its product range to include scooters, boats and customization are a integral part of biker culture. business quickly took off. To ensure people would associate the and golf carts. customiZation Harley-Davidson name with quality motorcycles, the founders • In the 1960s, Harley-Davidson faced tough competition from The Museum celebrates the ways riders customize their motor- quickly established a strong network of dealers across foreign manufacturers that were producing smaller entry level cycles and make them their own. One featured bike, created by the country. By 1920, just 17 years after building its first bikes. Harley responded by introducing the Topper motor Felix Predko, is affectionately known as “King Kong.” The 13-foot motorcycle, Harley-Davidson was the largest motorcycle scooter, the only scooter ever produced by the Motor Company. long motorcycle is powered by two in-line engines and includes manufacturer in the world and had dealers in 67 countries • For a brief period in the 1970s, Harley-Davidson was in the four fishtail straight exhaust pipes and many decorative details with representatives in such far-flung places as Australia, snowmobile business. However, due to competition such as a miniature King Kong in chains above the headlight. Holland, South Africa and Argentina. from well-established snowmobile companies and less than A video that features Predko’s family at his shop telling the story average snowfall, Harley-Davidson refocused its resources to of this extraordinary enthusiast and his passion for customization pulling through the depression motorcycle manufacturing. is included in the exhibit. During the Great Depression, Harley-Davidson experimented • The “Shortster” mini-bike was developed during the minibike with a variety of products to stimulate revenue and keep its fad of the 1970s. Unlike other scooters on the market, employees working. the Shortster looked like an actual motorcycle, only it was • The Servi-Car, introduced in 1932, was the most successful small enough to fit in the back of a station wagon. of Harley-Davidson’s commercial vehicles. Originally developed for use by auto dealerships to make service calls, it was quickly survival & revival adapted for police use, and remained popular in this capacity The 1980s proved to be a pivotal time period in Harley- into the early 1970s. Davidson history. After a 12-year partnership with the American Machine and Foundry Company (AMF), 13 Harley-Davidson senior executives arranged to buy back the Company from AMF. In June of 1981, the Company was returned to private ownership. But despite regaining ownership, times were still tough. Recovery almost fell apart in 1985 when the bank that had financed the Motor Company’s debt threatened to pull its financing and begin selling off the Company’s assets. Company management staved off bankruptcy as the clock ticked to midnight on New Year’s Eve, when the Company finally received financing. In 1987, Harley- Davidson Motor Company was listed on the New York Stock Exchange, signaling to the world that the turnaround was complete. 27 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 28 exhibit facts exhibit facts archives department America Harley-Davidson Museum® Archives Department serving our country during WWii board track racing During WWII, Harley-Davidson played an important role by sup- In the 1920s, board track racing was the extreme sport of its Harley-Davidson has dreamed of building a museum for a long time. Since the early 1900s, Company leaders saved plying the United States and its allies with motorcycles, which time. Riders raced around wood tracks, built between 45 and collected Harley-Davidson motorcycles and memorabilia. In fact, important internal documents, marketing helped the Company to survive and allowed it to do its part for and 60 degrees, at speeds up to 100 mph on motorcycles with materials, and photographs were retained from the earliest days of the Motor Company. the Country. By the end of WWII, nearly 90,000 Harley-Davidson no brakes, no transmissions and total oil loss systems. This The collection became formal around 1915, when leaders began saving one motorcycle per year from the assembly military motorcycles were supplied to the U.S. and our allies. meant the oil exited directly onto the track, which made for very slippery riding. Board track racing established the Company’s line for the collection. They later went into the field to repurchase sold vehicles from dealers that represented vivian bales racing heritage, proven by the winning reputation of the Wrecking the 12-year span between 1903 and 1915. In 1993, the Company Archives became a formal department and today is Vivian Bales was one of the first women to make her mark on Crew, Harley-Davidson’s famous racing team. The exhibit an official part of the Harley-Davidson Museum®. Harley-Davidson culture. In 1929, at the age of 17, she saved features a recreation of a board track curve, complete with up money earned from teaching dance to purchase her first original factory race bikes banking the corner, and rare footage Harley-Davidson. Bales “always wanted to do something of actual board track racers in action. that most girls wouldn’t do,” and she didn’t stop at just owning a motorcycle. Journaling for "The Harley-Davidson Enthusiast," she wrote about her cross-country solo adventure from Albany, Ga. to Milwaukee. The exhibit features her scrapbook detailing her experience, including an autograph book filled with signatures and well wishes of those she met along the way. 30 29 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e archive department timeline Harley-Davidson Timeline vehicle collection archives today There is one thing that makes the Harley-Davidson Archives The Harley-Davidson Archives serves as the conservation facility, vehicle collection so extraordinary: most of our bikes are research center and repository for the collection of motorcycles, in original condition. The bulk of the Archives motorcycle documents, photography and memorabilia used by the Harley- 1901 William S. Harley, 21, completes a blueprint drawing of an collection has been pulled right off the factory floor through Davidson Museum® to develop exhibits and programs. To date, engine designed to fit into a bicycle frame. the years, and has been preserved in their original condition. the collection has more than 450 motorcycles, 8,000 artifacts Several motorcycles have also been generously donated by and nearly 150,000 historical photographs. private collectors. In addition, the Company has made some purchases of rare and unique Harley-Davidson motorcycles The Harley-Davidson Archives also supports the entire Motor from private collectors and enthusiasts. Company with its collection. The resources and staff support a variety of company activities from product development to 1928 A leather jacket makes its first appearance as a vehicle conservation marketing to customer relations. Harley-Davidson clothing item. Two full-time restorers are dedicated to motorcycle conservation for the Museum. On average, the process takes 720 hours (90 eight 1903 23-year-old William S. Harley and 22-year-old Arthur Davidson 1945 World War II ends and Harley-Davidson has produced almost hour days). For the average conservation, restorers: make available to the public the first production Harley- 90,000 WLA models for military use. Wasting no time, pro- • Disassemble the entire bike and then meticulously remove Davidson motorcycle. The bike was built to be a racer, with duction of civilian motorcycles resumes in November. decades of grime a 3-1/8 inch bore and 3-1/2 inch stroke. The factory in which • Take great care to preserve the original plating and finishes they worked was a 10 x 15-foot wooden shed with the words • Replace the few parts that are beyond saving “Harley-Davidson Motor Company” crudely scrawled on Museum visitors can stop by the Archives to see Archives staff at the door. Arthur’s brother Walter quits his job in Kansas and work, view the conservation work areas and get a peek into some joins their efforts on April 17. visible storage areas. 1909 The first Harley-Davidson V-twin engine is produced. 1910 The famed “Bar & Shield” logo is used for the first time. 1952 The side-valve K model is introduced with an integrated It is trademarked at the U.S. Patent office one year later. engine and transmission to compete with smaller, sportier motorcycles coming mainly from Great Britain. The K will eventually evolve into the Sportster. 1956 The new young star, Elvis Presley, poses for the cover of Harley-Davidson’s May Enthusiast magazine sitting on a 1956 model KH. 1917 During this year, roughly one-third of all Harley-Davidson motorcycles produced are sold to the U.S. military. The Quartermasters School, a department of Harley-Davidson devoted to training military mechanics on Harley-Davidson motorcycles, opens for business in July. It will later become the Service School. 1966 The first of the “Shovelhead” engines is introduced on the 1920 By 1920, Harley-Davidson is the largest motorcycle Electra-Glide models, replacing the Panhead. manufacturer in the world. New Harley-Davidson motorcycles can be purchased from over 2,000 dealers 1969 Harley-Davidson merges with the American Machine in 67 countries worldwide. and Foundry Company (AMF), a longtime producer of leisure products. 31 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 32 timeline cafe racer™ menu 2001 The VRSCA™ V-Rod® motorcycle, the first liquid-cooled production motorcycle in Company history, is introduced. 1971 In response to the customizing craze, Harley-Davidson introduces the FX 1200 Super Glide®, which combined a sporty front (similar to that of the XL series) with the frame and powertrain of the FL series. A new class of motorcycle, the cruiser, is born. 2003 More than 250,000 people come to Milwaukee for the final 1981 On February 26, 13 Harley-Davidson senior executives sign a stop of the Open Road Tour and the Harley-Davidson letter of intent to purchase Harley-Davidson Motor Company 100th Anniversary Celebration and Party. from AMF. By mid-June, the buyback is official, and the phrase “The Eagle Soars Alone” becomes a rallying cry. 1983 Harley Owners Group (H.O.G.) is established. 2008 The Harley-Davidson Museum opens to the public. 1984 The Evolution V-Twin and first Softail model are introduced, two developments key to Harley-Davidson’s turnaround. 1986 Harley-Davidson returns to public ownership and the Motor Company regains its top position in the U.S. *Menu selection and pricing subject to change. 33 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 34 cafe racer™ menu motor® menu BEEFY MARY Pig SkinS Our take on the Bloody Mary… Milwaukee’s own Crispy potato skins loaded with BBQ pork, cheddar, Rehorst Vodka, tomato juice, assorted spices with a and jalapenos. 7.95 celery stalk, pickle spear, beef stick, beef broth and a beer chaser. 8.95 Wood-grilled y Locall d in BloodY KnucKlE SauSage CutS uce produkee, WI Lime, House-Made Bloody Mary mix, Corona, salt Milwaukee’s famous sausage served with home-style Milwa and 4 pepper rim. 6.95 sauerkraut, and horseradish mustard. 8.95 AsphAlt MARgARitA Big & tWiSted PretzelS Big ole pretzels, served with gobs of mustard sauce Cuervo Traditional, lime, lemon, and strawberry and cheese dip. 7.95 infused triple sec, chili syrup, salt and 4 pepper rim. 6.95 onion ringS sAlt FlAts MARgARitA Thick-cut, beer battered and crispy fried, with buttermilk blue cheese sauce. So good they should Cheers to speed champion Joe Petralli who set world be illegal. 6.95 records at the Bonneville Salt Flats. Jose Cuervo Gold, lemon juice and sour mix. 7.95 WiSConSin CheeSe BARBEd WiRE CurdS Gentlemen Jack, lime, salted caramel, with a thyme Golden fried cheddar cheese curds with creamy garnish. 6.95 buttermilk ranch dressing. Traditional or Buffalo. 8.95 lYnchBuRg lEMonAdE A taste of this will conjure visions of a Tennessee WingS Locall road trip. Jack Daniels, triple sec and sour mix. 8.95 BBQ or Buffalo, served with blue cheese dip and Green y made in leaf, celery sticks. 9.95 WI BuRnout Jagermeister, strawberry infused triple sec, lemon, BuCket of frieS garnished with a black licorice rope. 6.95 Traditional 5.95 Buffalo topped with blue cheese 7.95 Garlic Parmesan, cheddar or chili and cheddar 7.95 non-Alcohol RoAd sodAs Flathead Flatbreads BigtWin A juice explosion, Cranberry, pomegranate, Enjoy by yourself or consider sharing with the whole blackberry, and lime with sweet and sour. 4.00 table. Go ahead, there’s enough for everyone. countRY RoAd lEMonAdE Cheese & TomaTo Lemonade, cranberry juice and strawberry puree. 4.00 A classic you’ll crave, with tomatoes, basil, mozzarella, extra virgin olive oil and Parmesan cheese. 8.95 liMEAdE BBQ ChiCken Fresh Lime with granulated sugar and H20. 4.00 Make it sweet and savory with caramelized onions, fresh cilantro, mozzarella, Parmesan cheese and our oRAngE dRinK “sweet like molasses” BBQ sauce. 10.95 Blood Orange with fresh lime. 4.00 iTalian sausage Spice things up with fire-roasted peppers, extra virgin olive oil and basil. 9.95 *Menu selection and pricing subject to change. *Menu selection and pricing subject to change. 35 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 36 motor® menu motor menu ® BBQ Pulled Pork Booyah Stew We threw chicken, beef and veggies into a pot and let AF N U’LL to Gre OM WI, our ChefAappd into the YOa long driveBECen Bay, E lot with anpulleetite bigger Burger of the Month Sandwich Slow roasted hand pulled pork finished with the MOTOR the flavors do their thing. 5.95 After king signature BBQ sauce, with fries. 9.95 world-famous Lambeau Field par ting up with some friends at a mee than a Packer lineman. After ple a concoction of stew with large Our mOnthly “Over the tOp” Burger Bagger Brat rueBen RoadhouSe Chili tailgate party, he got to sam potatoes all put in a tasty broth. 11.95 chunks of chicken, beef and the west parking lot couldn’t get A classic open face reinvention with Swiss cheese, With Wisconsin cheddar, red onions and sour cream - Add A pint Of drAft 2.00 Booyah! was born. Everyone inball game -- our Chef’s attention sauerkraut and Thousand Island dressing on rye bread, it packs a wallop to your taste buds. 6.95 with fries. 9.95 enough. So much for the foot thankfully, he scored big. SouP oF the day was on the recipe and Double StuffeD SouPed-uP grilled 5.95 MotoR buRgeR cheeSe WE MESSED WITH TEXAS Bacon, BBQ sauce and cheddar cheese cooked in the middle Stuffed with provolone, smoked and garlic cheddar. Served with house made tomato soup. NOT what your We’ve tried chili from all over this great land of ours of our fresh ground chuck burger with fries. 11.95 is our favorite. We took this recipe, originally from Sanand this mom used to make. 7.95 Antoni and homespun it a bit by adding the perfect blend of Wiscon o, - Add smoked bacon or ham. 2.00 each cheddar, sour cream and freshly-chopped onions. One sin builD youR own taste and you’ll see why it was named one of Milwaukee’s best. buRgeR oR gRilleD criSPy Buttermilk Careful, everyone at your table is going to want to dig ChiCken SanDwiCh in. Fried chicken Four-napkin goodness, loaded with lettuce, tomato, bread and butter pickles, onions, and secret sauce, with fries. 9.95 Sandwich Topped with bacon. Better than a roadside attraction with Smoked ChiCken Steak Salad Choose Your Cheese lettuce, tomato and Russian dressing thrown on, with fries. 9.95 Apple SAlAd Take your appetite for a spin. Marinated char-grilled skirt steak served with crisp lettuce, tomatoes and buttermilk blue American, Swiss, cheddar, provolone or Bleu. Top iT off .75 each With mixed greens, grape tomatoes, blue cheese and cheese dressing. 10.95 tart dried cherries, in a balsamic dressing. 9.95 Applewood smoked bacon, jalapeno’s, grilled onion, grilled mushrooms, grilled peppers, or fried egg. it’S Good for You CaeSar SpinACh Friends, Romans, countrymen - lend us your taste buds for our traditional caser salad, chilled lettuce, home made tuRkey buRgeR croutons, and creamy garlic dressing. 7.50 With cranberry-apricot chutney, creamy Brie cheese, fresh Flex your taste muscles with green apples, candied rosemary spiced aïoli and spinach, with fries. 8.95 - Add Chicken 2.00 Georgia pecans, goat cheese, spinach, and smoky bacon dressing. 8.95 So is your stomach growling louder than a V-Twin or is it on cruise H-d Veggie Salad control? Either way, these 3 mini-burgers could satisfy the biggest appetite or be shared among the table. You could Chopped romaine, iceberg, radicchio, kalamata olives, Who needs a side car ? provolone, red oinion, roasted peppers, garbanzo beans, even make a meal out of an order. artichoke, and red wine vinaigrette. 8.95 - Add Chicken 2.00 An interest in motorcycling ClassiC Mini’s Fresh ground chuck with lettuce, tomato, and mayo. 6.95 has always brought people together, sometimes in Deluxe Mini’s did you know... ways one would never imagine, as shown in this Fresh ground chuck with Wisconsin cheddar, grilled onions, of photo from 50 years ago. from the restaurant area is made up of parts from one lettuce, tomato, and our secret sauce. 7.95 The wall that separates Motor’s bars. Check out the gears, flywheels and other machined parts. It shows just how far Harley-Davidson’s powertrain facilitie motorcycle clubs have come. In the 1950s, Hog Bites Want to live “happily ever after?” Well, you can actually get married inside the Museum. club members wore BBQ pulled pork with cole slaw and crispy fried onions. 7.95 uniforms that included Most of our ingredients are homegrown. Walleye from area lakes. Micro-brews from local breweries. dress shirts, ties, Produce from nearby farms. Cheeses... well, duh. polished boots and Works. In fact, the large orange hoppers which This site was used by the Department of Publicconstruction, the team liked how they fit in with the captain-style hats. bookend the property were always here. During . historical character of the building and kept them on-site *Menu selection and pricing subject to change. *Menu selection and pricing subject to change. 37 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 38 motor® menu motor® menu S A BAND OF GYPSIE All BBQ served with creamy slaw, crispy fries and cornbread Beer Braised Pot Motorcycling has always brought people together. Years ago, roast local motorcycle clubs and dealerships organized riding events called Hickory Smoked Slow cooked, fork tender, simmered in our house “Gypsy Tours.” They quickly became popular as several groups would dark beer, served with horseradish smashed make a day-long ride to a park or fairground and then participate BaBy Back riBS potatoes and onion strings. 15.95 in contests like hillclimb racing, motorcycle polo, trick riding and even Put some South in yo’ mouth with our lean, meaty and stunt competitions for the ladies. To this day, enthusiasts organize hickory slow-smoked ribs. Wisconsin Fish rides and club activities with a shared love for community and biking. Half SlaB 12.95 Fry Lakefront Riverwest Stein battered and golden full SlaB 24.95 fried fish and chips, creamy cole slaw, cornbread and tartar sauce. 12.95 Locally produced Milwaukee in SmokiN’ Mac & cheese You know you want this. Wisconsin cheddar, baked , WI comBiNaTioNS until crunchy and bubbling. 9.95 - Add Brat, Bacon or Roasted Chicken. 2.00 each douBle BBQ comBo Pan roasted Choose two: 1/3 slab ribs – Pulled Pork – Slow Smoked Brisket or 1/4 Smoked Chicken. 16.95 tilaPia Roasted tilapia filet, house smoked tomato sauce, roasted local corn relish on creamy smashed Warm apple pie GeorGia Peach Triple BBQ comBo potatoes. 13.95 SKilleT cobbler Choose three: 1/3 slab ribs – Pulled Pork – Slow Putting your mom’s to shame, with a scoop of too- Inspired by a ride down a country road in Georgia Smoked Brisket or 1/4 Smoked Chicken. 18.95 creamy-to-be-true vanilla ice cream and caramel one August during peach season - the best you’ve sauce. 6.95 ever had, even better with a huge scoop of vanilla ice cream. 6.95 CooKie Sundae carolina on yo SKilleT DoUGhNUT SkilleT We created our BBQ rec ur mind Chocolate chunk cookie sundae with vanilla ice Grilled glazed doughnut topped with vanilla ice cream and warm Door County cherries. 6.95 Favorite Drive,” the Blueipe while cruisin’ along “America’s cream, whipped topping, chocolate and caramel sauce served in a hot iron skillet. 6.95 Rid Our hogs are seasoned ge Parkway in North Carolina. and slowly cooked over with our signature BBQ spice Ca hand-pulled and tossed rolina hickory wood. Enjoy it take the bold approach and with our secret BBQ sauce, or eat it right off the bone, sla b-style. GEORGIA PEACH COBB LER When we say our menu was inspired by journeys on the open road, we mean it. Take one of our fan favorites: the delicious Georgia Peach Cobbler. PACKED TO THE GILLS This popular dessert was first discovered when one of our chefs was riding the backroads of Georgia. He happened upon a small diner that served up, you guessed it, the tastiest Peach Cobbler this side of anywhere. SmaShed PotatoeS 3.95 Cole Slaw 4.50 Originally a Friday tradition, fish fries have become a way But don’t take our word for it. You be the judge. Pit Baked BeanS 3.95 maC ’n CheeSe 4.95 of life in Wisconsin. William A. Davidson and William S. Harley were certainly looking forward to a feast back in 1923 JalaPeÑo Skillet 4.95 SideCar Salad 3.95 after they scored big-time at a local fishing hole. One CornBread taste of our recipe and you’ll think it’s the best in town. And that’s no fish story. *Menu selection and pricing subject to change. *Menu selection and pricing subject to change. 39 h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e h a r l e y- d a v i d s o n m u s e u m ® G r o u p t o u r s G u i d e 40 the shop group tour reservation form Visit The Shop Harley-Davidson Museum® Located on the Harley-Davidson Museum® campus, The Shop offers unique merchandise from apparel and art, to Group Tour Reservation books and collectibles, including items fashioned directly after Museum Archives materials and exhibits. Plus, you Where the rubber meets the road. Your journey starts here. can also check out our online art shop at hdmuseum.arthouse.com. Today’s Date Motor Reservation Time a.m. p.m. The Shop is open every day of the week and hours vary by season. Visit h-dmuseum.com for hours. Organization Name Group Visit group discount • Ask about 10% off at The Shop on the day of the tour* Address Date City State Zip Start Time *Restrictions Apply Fax Transportation Contact Name Bus Contact Phone Cars or Limousine Contact Email Special Needs or Requests: Allow 90-120 minutes for your Self-Guided Museum Tour. Number of Group Tickets Payment must be done in one transaction, either ahead of time to have your tickets waiting in will call, or upon arrival. Tickets are non- refundable, but are good for one year from date of purchase. Will you be dining here? Yes No Do you want a restaurant reservation Yes No Submit your form from one of the options below. The Group Tour Scheduler will contact you to complete your reservation. We look forward to Phone: Call the Group Tour Scheduler at 1-877-HDMuseum and have your visit at the the above information ready to complete your reservation. Mail: Harley-Davidson Museum. Send the complete form to: Harley-Davidson Museum Attn: Group Tour Scheduler P.O. Box 300 Milwaukee, WI 53201-0300 Fax: Fax the completed form to 414-287-2796 HARLEY-DAVIDSON MUSEUM® 400 West Canal Street | Milwaukee, WI 53201 www.h-dmuseum.com Harley-Davidson, the Bar & Shield logo, Harley-Davidson Museum, the Harley-Davidson Museum logo, The Rumble Pattern, Motor, Café Racer, Living the Legend and others are among the trade- marks of H-D Michigan, Inc. © 2010 H-D. All rights reserved. Harley-Davidson Motor Company, P.O. Box 653, 3700 W. Juneau Ave., Milwaukee, WI 53208-0653, U.S.A.