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Search Engine Optimization Checklist


A comprehensive checklist that covers the top considerations for optimizing your website for search engines.

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									                 Checklist for Search Engine Optimization (SEO)

         Top Considerations for Bringing Business to Your Site


          Keyword present in URL: use your top keyword as the first word in your URL.
          Keyword present in domain name: if possible, this makes a world of difference.
          Keyword present in title tag(s): try to keep it as close to the beginning as possible.
          Keyword present in description meta tag: should show the theme of your site.
          Keyword density in body copy/text: should be between 5 and 20%.
          Individual keyword density equals 1 to 6%: 1% is for one keyword, 6% is for the total
          Keyword in HTML tags, H1, H2, and H3: remember to use your font tags
          Keyword font is either bold or italicized: use bold and italics to show strong and
           emphasis, respectively.
          Keyword phrase order anticipates search terms: try to think of how people will search.
          Keyword appears early in page or tag: put it at the top of the page, in a large, bold font.
          Keywords used in links to other sites: optimizes clicks on those links.
          Keyword phrases structured around popular search terms: again, try to think of how
           people will search.
          Keywords are not diluted to the point of uselessness: too many can be counter-
          No keyword stuffing (artificially inflated density): doing this can get you kicked out of
           the mix on popular sites.
          Keyword stemming for languages other than English: consider the population to which
           you are marketing.

© Copyright 2011 Docstoc Inc.                                                           1

          Internal links include keywords: makes moving around your site easier.
          Internal links are operable: broken links are frustrating to your customers.
          Internal links require only two clicks and no more than four clicks: having to drill down
           repeatedly becomes tiresome to your customers.
          Internal links are appropriate for lower-level pages: if you don’t need it, don’t include
          External links include keywords: again, this optimizes clicks on those links.
          External links are operable: this cannot be over-stressed – if your links are broken, your
           visitors will leave your site frustrated.
          Site contains no more than one hundred external links: you really want folks to stay on
           your page.
          Site is linked from other reputable sites, especially .gov and .edu sites: this lends
           credence to your site.
          No link spamming apparent: it’s easy to tell if you’ve done this, and could get you
           booted off popular sites.


          File size does not exceed 100K per page: otherwise, the page will take too long to load.
          Where hyphens are used for spaces in URL, only one or two are used, and no more than
           four: keep it simple.
          Pages are kept up-to-date and fresh: visitors will stop coming back if the site is the
           same-old, same-old all the time.
          Links are frequently checked to ensure they are still working: your links absolutely
           must work.
          Page themes are consistent: just as in print layout, avoid chaotic themes, as it confuses
           your visitors.
          Older sites have new pages on a regular basis: you need to give folks something new to
           look at, or they will stop visiting.
          Unique content: no one wants to see the same thing on every site they visit.

© Copyright 2011 Docstoc Inc.                                                            2
          No illegal or offensive content: this can turn potential customers off immediately.
          Site contains visual extras such as graphics and photos, not just text: make it
          Limited number of, or no frames; one page at a time is the best rule of thumb.
          Alternate textual descriptions for Flash pages; you want the site to be searchable with
           text – you cannot search pictures or video.
          Limited number of password protected areas (or none, if possible): having to enter
           information over and over not only scares folks away, but makes it a hassle to visit your

© Copyright 2011 Docstoc Inc.                                                          3

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