VIEWS: 7 PAGES: 3 CATEGORY: Business POSTED ON: 6/4/2011
A comprehensive checklist that covers the top considerations for optimizing your website for search engines.
Checklist for Search Engine Optimization (SEO) Top Considerations for Bringing Business to Your Site KEYWORDS Keyword present in URL: use your top keyword as the first word in your URL. Keyword present in domain name: if possible, this makes a world of difference. Keyword present in title tag(s): try to keep it as close to the beginning as possible. Keyword present in description meta tag: should show the theme of your site. Keyword density in body copy/text: should be between 5 and 20%. Individual keyword density equals 1 to 6%: 1% is for one keyword, 6% is for the total words. Keyword in HTML tags, H1, H2, and H3: remember to use your font tags appropriately. Keyword font is either bold or italicized: use bold and italics to show strong and emphasis, respectively. Keyword phrase order anticipates search terms: try to think of how people will search. Keyword appears early in page or tag: put it at the top of the page, in a large, bold font. Keywords used in links to other sites: optimizes clicks on those links. Keyword phrases structured around popular search terms: again, try to think of how people will search. Keywords are not diluted to the point of uselessness: too many can be counter- productive. No keyword stuffing (artificially inflated density): doing this can get you kicked out of the mix on popular sites. Keyword stemming for languages other than English: consider the population to which you are marketing. © Copyright 2011 Docstoc Inc. 1 NAVIGATION Internal links include keywords: makes moving around your site easier. Internal links are operable: broken links are frustrating to your customers. Internal links require only two clicks and no more than four clicks: having to drill down repeatedly becomes tiresome to your customers. Internal links are appropriate for lower-level pages: if you don’t need it, don’t include it. External links include keywords: again, this optimizes clicks on those links. External links are operable: this cannot be over-stressed – if your links are broken, your visitors will leave your site frustrated. Site contains no more than one hundred external links: you really want folks to stay on your page. Site is linked from other reputable sites, especially .gov and .edu sites: this lends credence to your site. No link spamming apparent: it’s easy to tell if you’ve done this, and could get you booted off popular sites. OTHER FACTORS File size does not exceed 100K per page: otherwise, the page will take too long to load. Where hyphens are used for spaces in URL, only one or two are used, and no more than four: keep it simple. Pages are kept up-to-date and fresh: visitors will stop coming back if the site is the same-old, same-old all the time. Links are frequently checked to ensure they are still working: your links absolutely must work. Page themes are consistent: just as in print layout, avoid chaotic themes, as it confuses your visitors. Older sites have new pages on a regular basis: you need to give folks something new to look at, or they will stop visiting. Unique content: no one wants to see the same thing on every site they visit. © Copyright 2011 Docstoc Inc. 2 No illegal or offensive content: this can turn potential customers off immediately. Site contains visual extras such as graphics and photos, not just text: make it interesting! Limited number of, or no frames; one page at a time is the best rule of thumb. Alternate textual descriptions for Flash pages; you want the site to be searchable with text – you cannot search pictures or video. Limited number of password protected areas (or none, if possible): having to enter information over and over not only scares folks away, but makes it a hassle to visit your site. © Copyright 2011 Docstoc Inc. 3
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