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Le a d e r s B u s i n ess Mindset Wea l t h
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                                                 Volume 3.1
                                                 Feb/Mar 10

                          James marcus Bach
                                  The Scholar’s Voyage

                                  InsIde the mInd
                             of an entrepreneur

                                    • How to trade like
                                        Warren Buffett
                                 • Protect your website
                                           from hackers
                                    • Payment plans to
                                        lift your profits

                        Portrait of a First Lady

2   thinkBIG   Volume 3.1   www.thinkbigmagazine.com   www.thinkbigmagazine.com   Volume 3.1   thinkBIG   3
                                        thinkBIG                 Contents                                                                    The Perfect Business
                                                                      Editor’s letter
                                                                      As You Think                                                                      No Employees
                                                                                                                                                        No Selling
                                                                 20   Your story
                                                                 64   Thought leadership: Books to make you think BIG
                                                                 69   Inspiring stories
                                                                 70   Calendar Of events
                                                                                                                                                        No Advertising
                                                                 sECtIOn 1: MIndsEt
                                                                 24 Activate your mind
                                                                                                                                                        No Rent
                                                                 26 Brian Sher: What good is a billion dollars if you are dead?
                                                                                                                                                        Low Overhead
                                                                 sECtIOn 2: BusInEss
                                                                 32 Tom Petryshen: Protecting your website investment
                                                                    from hackers
                                                                                                                                                        Retire Early
                                                                 36 Darren Brown: Not getting paid?
                                                                 40 Michelle Murchison: Gratitude during times of recession
                                                                 42 Damian Kay: The right franchise is an extension of you
                                                                 44 Andrew Vincent: Be organised and successful in 2010
                                                                                                                                              Work from home in
                                                                 48 Ken Wood: The easy but overlooked way to return profits
                                                                                                                                              around 30 minutes
                                                                 sECtIOn 3: WEALtH
                                                                 50   Lachlan Elsworth: How to master your day trading psychology
                                                                                                                                              per day trading
                                                                      Jamie McIntyre: Prepare for another property boom
                                                                      Aussie Rob: Time to rough things up
                                                                                                                                              Global Markets
                                                                 56   Carly Crutchfield: 7 stages of property development                     If you can spot when one line crosses another
                                                                 60   Robert Kirby: 5 easy ways to guarantee success                          (on a chart) and follow a simple set of rules
                                                                                                                                              you can take advantage of the opportunities
                                                                 FEAtuREs                                                                     in financial markets around the world.
                                                                                                                                              Get the whole story...
                                                                 16        Mind over manager - by Jonathan Jackson
                                                                           What is the mindset that defines an entrepreneur? thinkBig
                                                                           asks three of Australia’s best about entrepreneurship.
                                                                                                                                              Call 1800 113 124 for your
                                                                                                                                              FREE info pack with DVD

                                                                 22        An end has a start - by Ashley Da Silva
                                                                           Rowie Dillon discovered her mind, then found business success.

                                                                 28        Will the real Jonathan Livingston Seagull
                                                                           please fly - by Daniel G Taylor
                                                                           James Marcus Bach welcomes his past as it shapes his future.

                                                                 47        The returns of the King – by Justin Beeton
                                                                           How to replicate the high returns of the ‘Oracle of Omaha’.

           COvER stORy                                           58        E-Commerce to get smarter – by Diana Scott
                                                                           Online transactions are a part of everyday life, no matter

                                                                           what generation you’re from.
           Michelle Obama:
           the First Lady is a lady first
           In politics image is everything, even for the First
                                                                 66        The Corporate Ninja’s skills you need to
                                                                           thrive in the new economy
                                                                           Adriana Bracks, PhD, interviews Ron Lee, ‘The Corporate
                                                                                                                                              Free Call 1800 113 124
           Lady of the United States who has battled image                 Ninja’, about personal empowerment, life skills and                or visit our website:
           problems to become a success in her own right.                  financial success.                                                 www.LifestyleTrader.com/thinkbig
                                                                                                                                              Lifestyle Trader is an authorised representative (#286345) of Lifestyle Investor Services Pty Ltd - ACN 120
4   thinkBIG   Volume 3.1                                                                                  www.thinkbigmagazine.com           224 482 (AFSL#325184). Lifestyle Trader provides general advice and training and does not take personal
                                                                                                                                            www.thinkbigmagazine.com                                                                                        Volume 3.1   thinkBIG   5
                                                                                                                                              situations into account. Returns vary dependent on the trades chosen and market conditions
    E D I T O R I A L : J O N AT H A N J A C K S O N
                                                                                                  Our Team                                                              Store
                                                                                                  Graham Maughan
                                                                                                  Ph: 02 9994 8963
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                                                                                                  Managing Editor
                                                                                                  Jonathan Jackson

                                 The Kindness Key                                                 Subscriptions Manager
                                                                                                  Amanda Peros
                                                                                                  Ph: 02 9994 8963
                                                                                                  Fax: 02 9994 8008
     W        elcome to the new improved 2010 version of thinkBIG magazine. The team hope
              you had an exceptional holiday/festive season and that your goodwill, good luck
     and success carry on throughout the coming months.
                                                                                                  National Sales Manager
                                                                                                  Paul Jackson
                                                                                                  Ph: 02 9994 8963
                                                                                                  Fax: 02 9994 8008
           This issue marks the first issue of the year and the first of what we hope to be a     paul.jackson@thinkbigmagazine.com
     fresher, more inspirational magazine moving forward.                                         thinkBIG Website Manager
           Over the next couple of issues not only will the design of the magazine change,        Mark Robberds

                                                                                                  Ph: 02 9994 8963
     but you will also notice subtle changes to the content as we strive to bring you more        Fax: 02 9994 8008
     inspirational stories; tales of those who have overcome dire adversity, of those who         mark.robberds@thinkbigmagazine.com
     have taken ideas and turned them into fortunes and of successful motivators, educators       Directors
     and everyday people who have made differences to the lives of others.                        Ken Wood
                                                                                                  Reuben Buchanan
           There are plenty of stories out there and we have several lined up for the first few
     issues of 2010 that we hope will motivate you on toward your goals and dreams; some          Contributors
                                                                                                  Aussie Rob, Darren Brown, Carly
     will bring a tear to your eye, others will empower you, several more will bring a smile to   Crutchfield, Kim Fenton, Chris Howard,
     your face and raise your spirits.                                                            Damian Kay, Robert Kirby, Jamie
                                                                                                  McIntyre, Michelle Murchison, Tom
           If there’s one thing I’ve learned in my time, it is that even those who don’t see      Petryshen, Dianna Scott, Daniel G Taylor,
     themselves as spiritual possess enormous spirit. It doesn’t have to be religious; the will   and Andrew Vincent
     of man to do good and to help people goes beyond religion. It is innate in all of us. I      Creative Design
     believe that we are on this earth to help each other become successful, to help each         Abigail Paul, ASourceOfJoy Graphic Design
     other achieve goals and dreams, to be friends in times of need and help others survive       Website/subscriptions
     when an occasion looks grim.                                                                 www.thinkbigmagazine.com

           One only has to look at the generosity of people over the past 18 months to
                                                                                                                                                                  Everything you need to become a successful telco.
     know that in times of need help is not too far away. Bushfires and floods throughout
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                                                                                                                                                                                In a box.
     telethons, The Royal Children’s Hospital Appeal once again generated record donations,       GPO Box 519 Sydney Australia 2001
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     even after people had already donated millions of dollars to the causes above.
           As I write this I realise that Random Acts of Kindness Week is upon us. From
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                                                                                                                                                                                                                     system built for success. We’ve enabled over 100 people to become
                                                                                                  thinkbig Magazine
     February 15-21, do yourself and others a favour and help somebody out. It doesn’t            ISSN: 1835 7733                                                                                                    successful telcos by providing first class products, systems, support
     have to be financially, it may just be the old cliché of helping an old lady across the
     street, but I guarantee you’ll find that one act begets another and everybody will be
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           A comment by a woman named Sandra on the website thekindnesscure.org
                                                                                                  covered by the copyright may be reproduced or copied in
                                                                                                  any form or by any means without the written consent of                                                            suit your own image. In fact, with just a phone, computer and internet
                                                                                                  the publisher.
     probably best sums up the value in being helpful. Sandra writes: Weaving the thread          No person, organization or party should rely or on any
                                                                                                  way act upon any part of the contents of this publication
                                                                                                                                                                                                                     connection, you can run your business while you run your life. So if you
     of kindness into your everyday life can be as easy as choosing to offer a hearty “Good
     morning” and “Good night” to your co-workers or neighbors, a stranger on the
                                                                                                  whether that information is sourced from a website,
                                                                                                  magazine or related product without first obtaining the
                                                                                                  advice of a fully qualified person.
                                                                                                                                                                                                                     want a business that enables you to work when, where and how you want,
     street, or the grocery store clerk. When you commit a kind act, you are momentarily          This magazine and its related website and products are sold
                                                                                                  and distributed on the terms and condition that:                                                                   where everyone is a potential customer, think inside the box. Telcoinabox.
     disconnected from your ego and bonded with the individual who has benefited from             •The publisher, contributors, editors and related parties are
                                                                                                  not responsible in any way for the actions or results taken
     your kindness. Being fully present in each moment of your life facilitates kindness as       any person, organization or any party on basis of reading
                                                                                                  information, stories or contributions in this publication,
     it increases your awareness of the people around you. You’ll discover that each act of       website or related product.                                                      ne             ne
                                                                                                  •The publisher, contributors and related parties are not
                                                                                                                                                                                      y      Mo
     kindness you engage in makes the world, in some small way, a better place.                   engaged in providing legal, financial or professional
                                                                                                                                                                        po      pp
                                                                                                                                                                                   ort           rvic
                                                                                                                                                                                                      es ervi
                                                                                                  advice or services. The publisher, contributors, editors and            rt Su                           S
           In 2010 make it a goal of yours to commit to accomplishing acts of kindness; they      consultants disclaim any and all liability and responsibility
                                                                                                                                                                                  nd g
                                                                                                                                                                                    in            d
                                                                                                                                                                                                 in K it
                                                                                                  to any person or party, be they a purchaser, reader,                                Kit    Trran
     don’t have to be big gestures, a simple greeting or praise will do, but by doing this you    advertiser or consumer of this publication in regards to the      Pu
                                                                                                                                                                      rpo          os
                                                                                                                                                                                     e          yst
                                                                                                                                                                                                   em         em
                                                                                                  consequences and outcomes of anything done or omitted                  se urp                         s Syst
     will find your year is even more complete.                                                   being in reliance whether partly or solely on the contents
                                                                                                                                                                                  du                 c ts
                                                                                                                                                                                     cts         du
                                                                                                  of this publication and related website and products.
           Have an excellent year and achieve all you set out to.                                 •The publisher, editors, contributors and related parties

                                                                                                  shall have no responsibility for any action or omission by
                                                                             TB                   any other contributor, consultant, editor or related party.                                                            Want in?
                                                                                                                                                                                                                         Call 1300 7 TELCO
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                                                                                                                                                                                                                                                                           Volume 3.1 thinkBIG

6              Volume 3.1                                                                                       www.thinkbigmagazine.com                          www.thinkbigmagazine.com                                                                                                     7
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     1As You Think2                                                                                                 To get your FREE Eminis DVD or
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                                   T    he only true equalisers in the
                                        world are books; the only
                                   treasure-house open to all comers is
                                                                            W     inning isn’t everything, but
                                                                                  wanting to win is.
                                                                                                –Vince Lombardi
                                                                                                                                LEARN HOW TO TRAdE LIKE A PRO uSINg A PROVEN SySTEM
                                   a library; the only wealth which will

                                                                                                                    THE FOREX WAY...
                                   not decay is knowledge; the only         Nothing can stop the man with the
                 Sow an act,       jewel which you can carry beyond         right mental attitude from achieving
                                   the grave is wisdom. –JA Langford        his goal; nothing on earth can help
       and you reap a habit;                                                the man with the wrong mental
                sow a habit,       If we all worked on the assumption
                                   that what is accepted as true were
                                                                            attitude.          –Thomas Jefferson    Maximise your returns from the biggest market on earth
    and you reap a character;      really true, there would be little       The ability to concentrate and to       with a daily turnover in excess of US$2 trillion!!!
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            sow a character,                                                use your time well is everything if
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8              Volume 3.1                                                                www.thinkbigmagazine.com     www.thinkbigmagazine.com                                                  Volume 3.1         thinkBIG             9
                                                                                                                               What If...                                                        What if you could:
                                                                                                                                                                                                 • Demonstrate levels of physical and mental
                                                                                                                                                                                                   power that you previously impossible.
                                                                                                                                                                                                 • Reduce your stress levels at any time.
                                                                                                                                                                                                 • Know the “Bushido” technique of negotiation.
                                                                                                                                                                                                 • Learn the secrets of inner strength and tap
                                                                                                                                                                                                   into your energy reserves.
                                                                                                                                                                                                 • Balance and boost the seven areas of your life.
                                                                                                                               Are you exactly where you want to be?                             • Effortlessly cope with the unexpected.
                                                                                                                               In the 7 areas of your life, are you entirely satisfied, or are   • Turn negative energy into positive energy.
                                                                                                                               you stuck and frustrated? Give yourself a rating out of 10        • Increase the effectiveness of your immune system.
                                                                                                                               regarding your satisfaction levels in these areas:                • Learn how to use “chi” energy.
                                                                                                                                   My Career/Business                                            • Advance beyond “going with the flow” to
                                                                                                                                   My Family                                                       “guiding the flow”.
                                                                                                                                   My Intellect/Mind                                             • Experience a significant increase in your personal power.
                                                                                                                                                                                                 • Dissolve all barriers that are preventing you

      1As You Think2
                                                                                                                                   My Health
                                                                                                                                                                                                   from your dreams.
                                                                                                                                   My Social Activities
                                                                                                                                   My Spirituality
                                                                                                                                   My Wealth
                                                                                                                                                                                                 Want proof?
                                                                                                                                                                                                 Since participating in a Corporate Ninja seminar four
                                                                                                                               In the 1970s and 1980s, Ron Lee CSP, “The Corporate               years ago, Debbie Carr, Principal of Coyote Management
                                                                                                                               Ninja”, saw every sales and business “guru” available,            International and Director of True Colours Recruitment,

                                             A                                       T
                                                 teacher affect eternity: he can         he history of the world is but        from Zig Ziglar to Tom Hopkins, to Jim Rohn, and how              experienced these results:
                                                 never tell where his influence          the biography of great men.           could you avoid the hype of Tony Robbins? In a further            • After 7 years with Crohn’s Disease, now controls the
                                             stops.                –Henry Adams                          –Thomas Carlyle       effort to improve his situation, he joined some MLMs or             symptoms with her mind and spirit and without any
                                                                                                                               network marketing systems.                                          drugs.
                                             A general is just as good or just       Leadership: The art of getting            Everyone else was doing well; they said so on stage               • Moved from getting up at 4.00 am for a city job to
                Do not follow                as bad as the troops under his          someone else to do something you
                                                                                                                               and Ron was impressed, but all of this input made no
                                             command make him.                                                                                                                                     a relaxed Manly lifestyle running her two successful
                                                                                     want done because he wants to do
     where the path may lead.                       –General Douglas MacArthur       it.          –Dwight D. Eisenhower        favourable impression on his life, especially when it came          businesses.
                                                                                                                               to money.
                  Go instead                                                                                                                                                                     • Convinced ex-husband to also move to Manly so each
                                             In what you say of another, apply       By learning you will teach; by            What, or who, was the common denominator in all of                  could spend more time with their two daughters.
       where there is no path,               the test of kindness, necessity, and    teaching you will understand.                                                                               • Found the perfect man and anticipates marriage soon.
                                             truth, and let nothing pass your lips
             and leave a trail.              without a 2/3 majority.                                        –Latin proverb                                                                       • Earned 5 times her revenue compared to the previous
                                                                                                                               Ron sought to find what was blocking him; it had to be
                                                                  –Liz Armbruster                                                                                                                  year (impressive in the GFC).
                                                                                                                               psychological. Once he found the cause, his quest was to
                –Harold R. McAlindon                                                 No great man ever complains of
                                                                                     want of opportunities.  –Emerson          work out how to address it, so in the past 30 years, Ron          As for Ron, he has long been a “CSP”, a global distinction
     (also attributed to Emerson & others)   Give thanks for what you are now,                                                 learned eight forms of martial arts and studied Universal         that is awarded to the very top level of professional
                                             and keep fighting for what you want                                               Laws, Metaphysics and Eastern-Western Philosophies and            speakers, works with C-level and other executives on
                                             to be tomorrow.                         Laziness will cause you pain.
                                                                                        –Slogan on t-shirt worn at the Vee     came up with simple ways of helping people to dissolve            four continents, and is a regularly-invited lecturer in
                                                 –Fernanda Miramontes-Landeros
                                                                                          Arnis Jitsu School of Self-Defense   their self-imposed blockages.                                     Communication at universities.
                                             Good for the body is the work of
                                                                                     What chance gathers she easily
                                             the body, and good for the soul is
                                                                                     scatters. A great person attracts
                                             the work of the soul, and good for
                                                                                     great people and knows how to hold
                                             either is the work of the other.
                                                                                     them together.
                                                            –Henry David Thoreau
                                                                                            –Johann Wolfgang Von Goethe        Limited people ask, “What if?” Winners ask, “What’s next?”
                                                    There go the people.
                                                                                                                                                               Contact “The Corporate Ninja” to find out how you can free yourself
                                                    I must follow them, for I am their leader.                                                                 to achieve all that you’re capable of being for yourself and your family.
                                                                                        –Alexandre Ledru-Rollins
                                                                                                                                                               www.corporate-ninja.com • ron@corporate-ninja.com
10   thinkBIG   Volume 3.1                                                                         www.thinkbigmagazine.com      www.thinkbigmagazine.com                                                                           Volume 3.1   thinkBIG   11
      C O V E R          S T O RY
                                                                           In a world where impression is everything,
                                                                       Jonathan Jackson examines the transformation of
                                                                   Michelle Obama’s image to suit a successful political forum.

                                                               The First Lady
                                                                                         Is a Lady FIrst

                                                                                                           “                 word is your bond,
                                                               at a speech                                                                                                 is what she really meant... I
                                                               in Wisconsin before the last
                                                                                                               your                                                        mean, I know that, and that’s
                                                               history-making US election,                                                                                 one of the things you learn
                                                               an excited young woman
                                                                                                             and you do what you say                                       and that’s one of the really
                                                               introduced Michelle Obama as                                                                                difficult parts both of running
                                                               the next President. In the very
                                                                                                                   you’re going to do.                                     for President and for being the
                                                               calm manner that she exudes                                                                                 spouse of the President, and
                                                               in public, Michelle walked                            treat people with                                     that is, everything you say is
                                                               over to the podium and with                                                                                 looked at and in many cases
                                                               a big smile said, “I like that
                                                               promotion that I got. I don’t
                                                                                                                   dignity and respect,                                    misconstrued.”

                                                               know if Barack knows yet. We                                                                                the changeling
                                                               can announce it on the news               even if you don’t know them,                                      A driven woman, Michelle
                                                               tonight. He’s going to be the                                                                               LaVaughn Robinson was
                                                               First Lady.”                                                  and even if                                   born on January 17, 1964,

                                                                   A wry sense of humour,                                                                                  in Chicago, Illinois to Fraser
                                                               sometimes lost or misinterpreted          you don’t agree with them.                                        Robinson III, a city water plant
                                                               in the press, is the first sign of a                                                                        employee and Democratic
                                                               personality that has charmed the                                                                            precinct captain, and Marian
                                                               majority of the American public.       a thick skin along the way.          country, and not just because   Shields Robinson, a secretary
                                                               Today, when she takes the stage        When you’re out campaigning,         Barack has done well, but       at Spiegel’s catalog store.
                                                               to introduce her husband, she          there will always be criticism. I    because I think people are          She and her brother, Craig
                                                               unleashes a charm offensive            just take it in stride, and at the   hungry for change.”             (who is 21 months older),
                                                               that not only befits a First Lady,     end of the day, I know that it           She was widely criticised   skipped the second grade
                                                               but deems her the toast of talk        comes with the territory.”           for her remarks, forcing the    and by sixth grade, Michelle
                                                               shows and glossy magazines.                 There was, in fact, more        campaign to issue a statement   joined a gifted class at Bryn
                                                                   Her charm, however, has            criticism than she would care for.   that “anyone who heard her      Mawr Elementary School (later
                                                               not always been in evidence.                On February 18, 2008,           remarks...would understand      renamed Bouchet Academy).
                                                                   Early in the election              she commented that “For the          that she was commenting on          Michelle graduated
                                                               campaign she was deemed                first time in my adult life, I am    our politics.”                  from high school in 1981 as
                                                               an ‘angry black woman’ by a            proud of my country because              Debate about Michelle’s     salutatorian after becoming
                                                               harsh media. Some websites             it feels like hope is finally        comments was still in vogue     one of the school’s most
                                                               attempted to propagate                 making a comeback.”                  in June 2008, when First Lady   honoured students and then
                                                               this image prompting her to                 Later that evening she          Laura Bush commented on         followed her brother to
                                                               respond: “Barack and I have            reworded her speech, saying          the controversial words: “I     Princeton where she became
                                                               been in the public eye for many        “For the first time in my adult      think she probably meant        active in social change.
                                                               years now, and we’ve developed         lifetime, I’m really proud of my     I’m ‘more proud,’ you know,     It was subtle activity. She
12   thinkBIG   Volume 3.1          www.thinkbigmagazine.com   www.thinkbigmagazine.com                                                                                           Volume 3.1   thinkBIG       13
     challenged the teaching methodology
     for French believing it should be more
                                                      bring about social change for the good
                                                      of community.
                                                                                                      be feeding the emphasis on style over
                                                                                                      substance. Erbe has stated on several
                                                                                                                                                        WOULD YOU DRIVE YOUR CAR
     conversational and she spent her free
     time running a literacy program for kids
     from the local neighborhoods.
                                                          This attitude is evidenced by the
                                                      fact she gave up her high paying legal
                                                      career (in which she met and mentored
                                                                                                      occasions that she is miscasting herself by
                                                                                                      over-emphasising style.
                                                                                                           And while this may be some of the case,
                                                                                                                                                          WITHOUT INSURANCE?
          When she moved to Harvard to                her husband) to take up differing local         it seems attitudes have certainly changed as
     study law she shifted her efforts                government positions including in 1993          Michelle’s persona has softened.
     into attracting African American                 (encouraged by Barack Obama) the                     Like her husband, she has won
     undergraduates to the course: her                position of executive director for the          the hearts and minds of a majority of
     politics were practical, not inspirational.      Chicago office of Public Allies, a non-profit   Americans by not only glamourising herself,
          According to one of her professors,                                                         but by presenting her politics and social
     Charles Ogletree her purpose was to get                                                          morals as those that represent the majority.
     things done. Another professor, Randall                                                               On the first night of the 2008
     Kennedy told Newsweek, “When [Barack                                                             Democratic National Convention, Michelle
     Obama] spoke, people got quiet and                                                               said both she and her husband believed
     listened.” Michelle had a more modest,                                                           “that you work hard for what you want
     quieter, lower profile.”                                                                         in life, that your word is your bond, and
          Yet it was her bluntness and practicality                                                   you do what you say you’re going to do,
     that could well have played a small role in                                                      that you treat people with dignity and
     derailing the election campaign.
          As part of her requirements for
                                                                                                      respect, even if you don’t know them,
                                                                                                      and even if you don’t agree with them.”                      So why do you insure your car
     graduation, she wrote a thesis entitled,
     Princeton Educated Blacks and the
                                                                                                           During her early months as First Lady,
                                                                                                      she continued the work to which she had                  but don’t insure your superannuation
     Black Community. Years later during
     the election campaign this thesis
                                                                                                      become accustomed and enjoyed. This
                                                                                                      time it was a representative of the White                        from a market crash?
     was temporarily withdrawn from the                                                               House. She has frequently visited homeless
     Princeton library, causing controversy the                                                       shelters and soup kitchens. She has
     campaign could do without.                                                                       also sent representatives to schools and
                                                                                                                                                            The majority of Australians insure their car, some insure their house, and
          “I remember being shocked,” she                                                             advocated public service. On her first trip           others even insure their life – yet only a few savvy investors know how to
     says, “by college students who drove                                                             abroad in April 2009, she toured a cancer
     BMWs. I didn’t even know parents who             The First Lady has softened her image, but      ward with Sarah Brown, wife of British                                 insure their superannuation! Do you?
     drove BMWs.”                                     remains intent on reaching her goals            Prime Minister Gordon Brown and she
          She wrote in her thesis: My                 without compromising her integrity.             advocates on behalf of military families.          The reason the majority of Australians insure their car is because they know if
     experiences at Princeton have made                                                                    As the public is growing accustomed
     me far more aware of my ‘blackness’              organisation encouraging young people to        to her, she is becoming more accepted as                    they crash their car the financial consequences can be dire!
     than ever before. I have found that              work on social issues in non-profit groups      a role model.
     at Princeton, no matter how liberal              and government agencies.                             Michelle has learnt, some would say                   The financial consequences in retirement if you do not insure your
                                                                                                      the hard way, that you can stand your
     and open-minded some of my white
     professors and classmates try to be
                                                          She told Newsweek: “I started
                                                      thinking about the fact that I went to          ground and fight for your principles while
                                                                                                                                                                               superannuation could be catastrophic!
     toward me, I sometimes feel like a visitor       some of the best schools in the country         maintaining a level of popularity and
     on campus; as if I really don’t belong.          and I have no idea what I want to do.           respect that is vital for survival in business,       In 2008 alone over $300 billion was lost within superannuation due to the
     Regardless of the circumstances under            That kind of stuff got me worked up             government and life in general.                       global share market and property crash. The average superannuation fund
     which I interact with whites at Princeton,       because I thought, ‘This isn’t education.            She has softened her image, but
     it often seems as if, to them, I will always     You can make money and have a nice              remains intent on reaching her goals                  declined by almost 30% meaning many Australians will be forced to work
     be black first and a student second.                                                             without compromising her integrity.
          Her university years show Michelle
                                                      degree. But what are you learning about
                                                      giving back to the world, and finding                Political aide David Axelrod told
                                                                                                                                                                          longer or reduce their lifestyle in retirement.
     grappling with race and identity. She            your passion and letting that guide you,        Newsweek, “Michelle has always been in
     wasn’t angry, but her Princeton thesis           as opposed to the school you got into’?”        the camp of, ‘Let’s not forget what we’re
     displays a woman concerned with
     a society in which a black Princeton
                                                          So the trick for political advisors when
                                                      Michelle became First Lady was to soften the
                                                                                                      fighting for’.”
                                                                                                           Part of her appeal today (she draws
                                                                                                                                                                    To Discover The Low Risk/HIGH
     alumnus might only be allowed to remain
     “on the periphery.”
                                                      image of the hard woman while promoting
                                                      her social conscience and bringing about the
                                                                                                      audiences of 1,000 plus to her speeches),
                                                                                                      is that she comes across as normal.
                                                                                                                                                                 Return Investment Strategy aimed to
          Had more been made of this thesis,          glamour she seemed to lack.                     She has positioned herself as a woman                       maximize returns while protecting
     the soon-to-be First Lady may have run                                                           of conscience, a family woman and
     second as certain groups painted her             Image is everything?                            someone who enjoys glamour but doesn’t                               your capital go to
     as militant and even racist. However,
     that is not what Michelle is about. She
                                                          This hasn’t been easy, focus on ‘what
                                                      Michelle is wearing’ or those toned arms
                                                                                                      necessarily let it define her.
                                                                                                           She is the First Lady, but a lady first                  www.jbglobal.com.au/thejbway
     stands up for what she believes in and
     sometimes this defies conservative
                                                      at times borders on absurd.
                                                          Columnist Bonnie Erbe has argued
                                                                                                      who has transcended the ‘angry’ tag to
                                                                                                      become one of the most impressive public
                                                                                                                                                               to request your FREE copy of The JB Way
     convention. However, her goals are to            that Michelle’s own publicists seem to          figures in the world. TB                                                     (Value $29.95)
14   thinkBIG     Volume 3.1                                                                                            www.thinkbigmagazine.com        www.thinkbigmagazine.com                                           Volume 3.1   thinkBIG   15
     The characteristics, behaviours and habits of entrepreneurs have been long debated
     and discussed. It seems scientists, researchers and businesspeople alike have differing theories on what makes this
     species of business person a success or failure. In the first of a two part series, Jonathan Jackson spoke with three
     members of the Entrepreneurs Organisation (EO) to talk about mindset and the affect of this on accomplishment.

     P    lanning, projection and process is
          a winning formula in the battle to
     build business empires. It’s simple really:
                                                      are not risk averse. The entrepreneur explores
                                                      many questionable directions without a map
                                                      but they usually come out fine.”
                                                                                                       become overwhelmed because they don’t
                                                                                                       overanalyse. If you instinctively make
                                                                                                       decisions you move things along and
     plan how the business will work, the                 Sarasvathy’s article states:                 when you’re starting out, it’s better to get
     requirements necessary to meet the                                                                things moving.”
                                                        All entrepreneurs begin with three
     demands of your potential consumer or
                                                        categories of means:                           Carlo Santoro agrees. He says,
     client base, project where this will lead
     you in one, five, ten or 20 years and then         1. Who they are—their traits, tastes           “Sometimes ideas can be overanalysed
     write the processes you believe will help             and abilities;                              to the point they are not going to work,
     you achieve your goals.                            2. What they know—their training,              but entrepreneurs can believe in an idea
         This method is known as causal reasoning          expertise and experience and,               so much they make it work, even when
     and is taught the world over at universities       3. Whom they know—their social and             others tell you an idea isn’t viable.
     and business schools. Causal reasoning works,         professional networks.                           Carlo is the Global Board Member
     having produced many of the world’s great                                                         of EO and director of Retail Care,
                                                        Using these means, the entrepreneurs
     managers, but does it take into account other                                                     facilitating the start-up of numerous
                                                        begin to imagine and implement
     business building processes?                                                                      companies including his own. Retail Care
                                                        possible effects that can be created
                                                                                                       develops and manages operations and
                                                        with them. Most often they start very
     Sue Jackson is the executive chairman                                                             IT infrastructure for retailers. His new
                                                        small with the means that are closest
     of Solterbeck, a company that provides                                                            business is rolling out a new franchise in
                                                        at hand and move almost directly into
     performance management services to many                                                           Victoria called Flight Experience, which
                                                        action without elaborate planning.
     of the world’s most successful businesses.                                                        offers the public the opportunity to fly an
     Sue cites “What makes an entrepreneur            This theory is backed by Sue who                 airline simulator.
     entrepreneurial?” an article written by Saras    says, “Where others want answers,                     He is a man of incredible energy.
     Sarasvathy, as the perfect case study into       entrepreneurs will capture an idea               He speaks quickly. He is emotional and
     the two schools of business thinking. The        without knowing the solutions or the             considers himself a relationships man.
     article separates business learning into two     exact market, but they will still proceed        Carlo fits well into the effectual category.
     categories: causal reasoning and effectual       down the path because it is a good idea.         It has been this way since he was a kid
     reasoning. She says that while causal                “They are also more likely to bring a        making violet crumble to sell at school.
     reasoning has its place, entrepreneurs fall      business to fruition faster. They consider            For Carlo entrepreneurialism and
     into the latter category.                        who they know and what they don’t                emotion go hand in hand; it is where man
         “Entrepreneurs are creative thinkers, they   know they try to find out; they don’t            connects with an idea.

16    thinkBIG    Volume 3.1                                                                                           www.thinkbigmagazine.com       www.thinkbigmagazine.com   Volume 3.1   thinkBIG   17
       Carlo G Santoro                                       Rob Cecconi                                     Sue Jackson
                                                                                                                                                       Earn Money While You Sleep
     Rob Cecconi, president of EO has a              the business fails.                            differ in personalities, their one similar
     slightly different take, but the principle is       “In my opinion the acquirer neglects       characteristic is attitude.
     the same. Rob is the Executive Chairman         to understand the culture and by looking           And this is clear when speaking with
     of Sportsnet Corporation and like any           at things from a profit and loss point         Sue, Rob and Carlo. For all three of them,          •	Global	business	launching	March	2010	in	Australia	&	New	Zealand
     entrepreneur came about the idea for his        of view they take the soul out of the          the drive comes from, as Sue points out,
     business, a sports-based travel company,        business. They don’t stick around with the
                                                     entrepreneur long enough to learn about
                                                                                                    “believing in possibilities and realising
                                                                                                    them if you want to.”
                                                                                                                                                        •	Unlimited	passive	and	residual	income	potential
     by discussing the lack of ticketing options
     with friends and confirming his suspicions
     over snags at a barbecue.
                                                     the business. Corporate Australia could
                                                     do so much better by understanding
                                                                                                        Rob reiterates the point. “Some
                                                                                                    entrepreneurs have great passion, others
                                                                                                                                                        •	No	inventory	or	distributors	to	manage
                                                     what the entrepreneur represents before        don’t. Some have enthusiasm, others
          “Heart is everything,” Rob says. “You
     wouldn’t do what you did if it wasn’t in        asking about the business.”                    don’t. What they share, however, are the            •	Make	money	from	four	different	revenue	streams
     your heart. Many entrepreneurs are driven                                                      common traits of dreaming and drive and
     by something far greater than profit.           All three entrepreneurs we                     the can-do attitude.                                •	New	brand	name	products	from	hundreds	of	retailers	for	sale
     It’s about creating freedom, a lifestyle,       spoke with for this piece are gifted with
     a great business or something that              both causal and effectual traits, but they     So if entrepreneurs work on an                      •	Customers	receive	massive	savings
     needs to be done. It is the passion of the      are guided more by their ideas and the         emotional plain, does this make them
     entrepreneur that grows the business.”          goals those ideas represent than by the        rational in business?
                                                                                                         “We do it for years without profit
                                                                                                                                                        •	Proven	results	based	on	highly	successful	e-commerce	models
          Carlo agrees. “To me entrepreneurial       business process.
     success is access of freedom but that can            While possessing a combination of
                                                     causal and effectual traits, Sue is driven
                                                                                                    and we make sacrifices with family and
                                                                                                    lifestyle. Is it rational to forego that
                                                                                                                                                        •	Ground	floor	opportunity	of	a	life	time
     be defined in many different ways.”
                                                     by ideas and learning. However, she            stability?” asks Rob.
     In the case of the entrepreneur                 understands that once the idea is up and            Carlo cites the absolute belief in an
     it seems heart and mind are                     running there has to be solid business         idea as irrational behaviour. Sue, however,
     interchangeable; wanting to succeed is an
     emotional pursuit and you have to want
                                                     practices in place to make things work.
                                                          “I portray those traits (causal and
                                                                                                    believes that if it wasn’t rational the business
                                                                                                    wouldn’t be successful. “It takes a certain
                                                                                                                                                         Welcome to Dubli, the world’s fastest growing
     to succeed to make a fist of your project.
          Rob cites the buyout of his business in
                                                     effectual) but at the same time we run a
                                                     very solid business; just because you are
                                                                                                    kind of person to be successful,” she says.
                                                                                                         All three of them run successful               Reverse Auction Site and Online Shopping Mall!
     2004 and the subsequent repurchase in           an entrepreneur, it doesn’t mean you play      businesses and all three probably straddle
     2007 after it was put in the hands of the       around in high risk areas. The way I use       both the causal and effectual trait
     administrator as a lesson in why effectual      entrepreneurialism is to ensure there is       lines, yet all three possess completely
     reasoning is so important.                      always a future plan and direction to go in:   different personalities. This brings me to
          “What happens with many businesses         it’s about finding new products and services   the conclusion that an entrepreneurial
     purchased from the original owner is that       and getting a kick out of something you        mindset transcends personality and is
     people are scaled down; that is how the         haven’t yet done or learnt.”                   dictated by belief.
     purchaser makes money. What they fail                                                               As Sarasvathy rightly concludes in his
     to do is look at the reasons behind the         Sue didn’t consider the question of            article: they believe in a yet-to-be-made
     construction of the business. They haven’t      entrepreneurialism until four to five years    future that can substantially be shaped
     understood the culture and importance           ago when she was approached by the EO          by human action; and they realise that
     of the process. They look at the business       and became involved in discussions about       to the extent that this human action can

     from a balance sheet perspective, but           shared characteristics. She has found over     control the future, they need not expend
     without a heart and passionate people           the years that while entrepreneurs can         energies trying to predict it. TB

      thinkBIG                                                                                                                                                                         Independent Business Associate
18                Volume 3.1                                                                                          www.thinkbigmagazine.com          www.thinkbigmagazine.com                                        Volume 3.1   thinkBIG   19
      Y O U R         S T O RY
                                                                                                                          responsibility, economic downtown ...), that the decision to rip     If You Love Personal
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      and out of the blue said, “You
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     thinkBIG                                                                                                                                                                                                                 our p
                                                                                                                                                                                                 y o u r s u C C e s s . . . Volume 3.1 a s s I o N 21
20              Volume 3.1                                                                  www.thinkbigmagazine.com      www.thinkbigmagazine.com                                                                                      thinkBIG E73580
                                                                                      Despite selling her range of gluten, wheat,
                                                                                      yeast and dairy free cakes and biscuits to clients
                                                                                      such as Qantas, David Jones and Singapore Airlines,
                                                                                      Rowie Dillon – creator of the Sydney based kitchen
                                                                                      Rowie’s Cakes – is not a formally trained baker.

                                                                                      Nor is 43-year-old Dillon                       want to be there, she chose to leave the       pursuit of success... It only takes one or
                                                                                      a trained writer, yet her recipes feature       next day.                                      two breaks to get some momentum.”
                                                                                      regularly in Australian food magazines and            That evening, a liberated Dillon took          Dillon says the ability to remain
                                                                                      she is close to finishing her first cookbook.   off her shoes, walked into the water at        focused on her vision is driven less by self-
                                                                                            A passionate believer in creative         Balmoral beach, threw off her sunglasses       belief, and more by her unwavering belief
                                                                                      visualisation, for Dillon it’s less a case of   and screamed out to sea.                       in the brand itself.
                                                                                      what you know and more a case of what                 Dillon then walked to her friend’s             “My body is a machine for the
                                                                                      you believe, you can achieve.                   house and announced she was starting           brand,” says Dillon. “I’m the vehicle, I’ll
                                                                                            “If you want to succeed you need          Rowie’s Cakes.                                 drive it there.”
                                                                                      the stamina of a jaguar,” says Dillon.                Within days of her decision, she was           In April, Dillon will take the brand
                                                                                      “You need to believe without any                already baking. “I was worried about           further than it’s been before, travelling
                                                                                      disbelief that you can do it.”                  how I was going to acquire income,” she        to Singapore and London to investigate
                                                                                            Dillon conceived the idea for Rowie’s     says. “There’s no such luxury as 10 days       options for exporting.
                                                                                      Cakes in 2001, shortly after injuring           off—that’s just 10 days lost to achieving            Having never been overseas, Dillon
                                                                                      herself when she fell onto a pot bellied        the dream.”                                    is excited about her trip but says she’ll
                                                                                      stove, severely burning both her hands.               By November Dillon had secured
                                                                                                                                                                                     return home quickly to invest time in
                                                                                            “It was like the universe telling         the greengrocer.com account and was
                                                                                                                                                                                     other projects; her recently released
                                                                                      me a message,” she says. “Like a force          supplying to local cafés and restaurants.
                                                                                                                                                                                     savoury pastry mix, publishing her
                                                                                      coming down and saying: Stop! I’m going         Taking last orders at midnight, Dillon
                                                                                                                                                                                     cookbook and launching a new biscuit.
                                                                                      to incapacitate you for a bit so you can        would deliver her cakes by 6am and then
                                                                                      actually think.”                                set to work on finding more clients.
                                                                                            With three months off work to                                                            Aiming higher
                                                                                      recover, Dillon was free to consider her
                                                                                                                                      Executing a dream                              Dillon confesses to always striving for

                                                                                      future without the usual distractions of                                                       more, but hopes her ambitious goals are
                                                                                                                                      “It’s one thing to dream and another

                                                                                      her advertising job.                                                                           a positive influence on the team.
                                                                                                                                      thing to execute,” says Dillon. “I’ve got
                                                                                            It was during this time she wrote the                                                          “I raise the bar all the time,”
                                                                                                                                      the ability to do both.”
                                                                                      story for Rowie’s Cakes, mapping out a                                                         she says. “Sometimes the production
                                                                                                                                            According to Dillon, the difference

                                            HAS A                                     detailed vision of where she wanted the
                                                                                                                                      between dreaming and executing comes
                                                                                                                                                                                     manager has to say ‘slow down, let’s

                                                                                      business to be in the future.                                                                  consolidate’. I hope I’m inspiring to work
                                                                                                                                      down to planning, passion and persistence.
                                                                                            “You need to start with the end in                                                       with...I like to think I am kind.”
                                                                                                                                            “If you really believe it, plan it out
                                                                                      mind,” says Dillon. “Picture what it would                                                           Even after the success of her
                                                                                                                                      correctly and push yourself, you can do
                                                                                      be like at that point, how it would feel.                                                      business, Dillon still keeps the original
                                                                                                                                      anything,” she says.
                                                                                      No one’s telling you what to do, you’re                                                        story she wrote for Rowie’s Cakes, and the
                                                                                                                                            But it hasn’t all been smooth sailing,
                                                                                      creating...I was going to be Australia’s                                                       letter R in her logo is the same R she hand
                                                                                                                                      and Dillon admits to having endured
                                                                                      next Sara Lee.”                                                                                painted during her first week of business.
                                                                                                                                      some difficult times.
                                                                                            Yet it wasn’t until Dillon encountered                                                         Nearly a decade since beginning her
                                                                                                                                            “There have been a lot of tears
                                                                                      another unforeseen setback that she                                                            journey, today Rowie’s Cakes bakes 70
                                                                                                                                      along the way,” she says. “I’ve had nights
                              Story by Ashley   da Silva                              decided to set Rowie’s Cakes in motion.
                                                                                                                                      at home baking where I’ve thought—how          hours a week and employs over 15 staff.
                                                                                                                                      am I going to do this?”                              Reflecting on how much of her
                                                                                      Fully baked                                           When faced with a challenging            story has eventuated, Dillon says anyone
                                                                                      In September 2001, Dillon was told her          situation Dillon says it pays to stay          can achieve their dream if they follow
                                                                                      position at a Sydney advertising agency         committed to your end goal and keep on         ‘the three Ps’: planning, passion and
                                                                                      was being made redundant. The agency            pushing yourself.                              persistence.
                                                                                      offered Dillon one month to find another              “Set backs?”asks Dillon. “There’s no           “And start with the end in mind,”
                                                                                      job, but having already decided she didn’t      such thing. You need to be relentless in       she reiterates with a knowing smile. TB

22   thinkBIG   Volume 3.1                                 www.thinkbigmagazine.com   www.thinkbigmagazine.com                                                                                          Volume 3.1    thinkBIG       23
     M I N D S E T:          A S S O C I AT I O N
                                                                                                                                       exercise, these underlying associations will always be there to                    few channels, think to yourself ‘there’s nothing on again, what
                                                                                                                                       sabotage you.                                                                      shall I do’ and then all of a sudden there’s a bowl of chips in
                                                                                                                                           Think of the emotional eater who reaches for food when                         front of you! When you become aware of the strategy, you can
                                                                                                                                       they’re angry, stressed or upset. It’s not surprising really that we               read the signs leading up to the unwanted habit and interrupt

     {                 }
                                                                                                                                       turn to food when we’re emotional. When we cried as babies,                        the strategy.
                                                                                                                                       our mothers fed us. If a child throws a tantrum, isn’t it easier                       Many of our unwanted habits or beliefs around food may
                                                                                                                                       to give them sweets to keep them quiet? Whose grandparents                         not even be ours. There are so many nutrition, health and fitness
        Your Mind               Weight Loss Goals:                                                                                     (who tend to be linked to unconditional love without the
                                                                                                                                       scolding) gave them sweets every time they visited? For a lot of
                                                                                                                                       people, it is easier to find comfort from food than it is to find a
                                                                                                                                                                                                                          ‘experts’ out there telling us conflicting stories about what we
                                                                                                                                                                                                                          should eat—how do we choose who to believe?
                                                                                                                                                                                                                              Is it possible that we are eating the same types, or quantities,

                               Slim Chance
                                                                                                                                       way to deal with the unwanted emotions or emotional baggage                        of foods that our parents, friends, partners or even children
                                                                                                                                       that may be hanging around.                                                        eat? One person’s idea of overeating may be very different to
                                                                                                                                           Our beliefs will have a dramatic effect on our waistline. From                 another’s and how many people find it impossible to leave food

                                     or Fat Chance?                                                                                    believing that we’ll never reach our target weight, to believing
                                                                                                                                       that we are big boned, to believing that we don’t deserve to
                                                                                                                                       be slim, to believing that we will end up with our mothers’
                                                                                                                                       body shape (the girls that is!). Our unconscious mind will do
                                                                                                                                       everything it can to hold up our beliefs; to the extent where it
                                                                                                                                                                                                                          on their plate, even though they are full to bursting, because
                                                                                                                                                                                                                          there are ‘starving children in Africa!’
                                                                                                                                                                                                                              Our brain encodes all of these different associations in
                                                                                                                                                                                                                          different ways and we all have very different emotions, beliefs
                                                                                                                                                                                                                          and habits that make up who we are and which, unconsciously,
                                Have you ever wondered what the difference is between                                                  may even slow down our metabolic rate or tell us that we’re                        dictate how we act.
                                                                                                                                       ravenous even though we have only just finished a meal. Think                          If we can become aware of our own associations we can
                                those of us who struggle with weight and the ‘naturally’ slim                                          of the yo-yo diet scenario: we go on a diet and start to head                      start to think differently. When you think differently, you behave
                                people? You know, those of us who have tried every diet                                                towards our target weight, our unconscious mind will kick in                       differently. If you think like a ‘naturally slim’ person won’t you
                                                                                                                                       just before we get there to support our underlying belief that we                  behave like a ‘natually slim’ person? If you start to think and
                                known to man, who constantly think about food and would                                                will never achieve it.                                                             behave like a ‘naturally slim’ person, won’t you become a
                                find it easier to cut their arm off rather than leave the last                                             How about our habits? There is a specific strategy to                          ‘naturally slim’ person?
                                                                                                                                       everything that we do, for instance a ‘boredom strategy’ may                           Food for thought? TB
                                three Tim Tams in the packet.                                                                          be: sit down in front of the TV, turn the TV on, flick through a

                                W      hat is the difference between those of us who start a new diet and fitness regime only
                                       to come unstuck by the family-block-of-chocolate-a-day and those ‘naturally slim’
                                people who seem to be able to eat anything they want and still stay skinny?                          Recession Busting Boot camp FoR entRepReneuRs
                                                                                                                                     STOP being a prisoner of the Economic Downturn and Load Up for Your BEST YEAR EVER!
                                                           The difference lies in our mindset and how we think.
                                                                                                                                     The Business Commandos Boot Camp is a                    THE TRUTH WILL SET YOU FREE…                            WHAT OTHERS ARE SAYINg
                                                                                                                                     Weekend Intensive Training Where You Will                The biggest reason holding most entrepreneurs back        “Thanks to Aaron’s program our
                                                                          The problem, and the solution, lies with the
                                                                                                                                     Be ‘IMMERSED’ in EXPLOSIVE Business and                  is YOU’VE BEEN LIED TO... Don’t worry we deal             business profits have grown 504%
                                                                          different, ingrained associations that we have             Internet CASH FLOW techniques For You To                                                                           in 5 months.”
                                                                                                                                                                                              with this on day one, as you must be armed with the
                                                                          towards food, eating and exercise, what we believe         Make More In The Next 12 Months Than                     truth to be a successful entrepreneur regardless of                 - Amy & Ross O’Neill, Vic Restora-
                                                                          and how we deal with our emotions…oh, and a                You Did In The Last 12 Years.                            how big a game you want to play!                                               tions Building Services

                                                                          few bad habits we’ve picked up along the way.              The economic downturn has put a spanner in the           Regardless of where you’re at right now if you want       “The profit growth speaks for it-
                                                                                                                                     works for a lot of businesses, resulting in businesses   to rapidly grow your wealth in business offline and
                                                                                Let’s look at the associations…                                                                                                                                         self, we achieved a massive 361%
                                                                                                                                     going belly up, people losing their jobs and cash        online in the next 12 months and enjoy more time          net profit growth…”
                                                                               • You may think of salad and vegetables as            flow streams drying up.                                  off, then The Business Commandos Boot Camp may                             – Doug, Auto Shop Owner
                                                                               boring and associate them with dieting and            95% of Entrepreneurs sacrifice Family, Friends and       be the most important event you ever attend.
                                                                                                                                     Fun for very little reward and the dream of owning                                                                 “I’m on track to Make More in the
                                                                               restriction...a ‘naturally slim’ person loves them                                                             Commandos get shot last in a jungle, isn’t it time        Next 12 Months Than the Last 12
                                                                                                                                     their own business soon turns into a nightmare…          you armed yourself with the elite commando train-
                                                                               and associates them with health and vitality.                                                                                                                            Years “
                                                                                                                                     Without the right training, the Entrepreneurs work-      ing to give yourself an unfair advantage in the                      – Brett Murley, Energize Your Life
                                                                               • You may find exercise a chore and associate         load goes through the roof and the rewards are           market place?
                                                                                                                                     diminished.                                                                                                        “I learnt more from Aaron in 1
                                                                               exercise with pain and failure...a ‘naturally slim’                                                            The Business Commandos Boot Camp is TOTALLY
                                                                                                                                                                                                                                                        weekend than my entire MBA at
                                                                               person really enjoys getting moving, finds it fun     There has never been a more important time to arm        and COMPLETELY UNIQUE. You have never been
                                                                                                                                     yourself with the Business Commando entrepre-            to an event like this before. Why? Because it is real
                                                                               and loves how it makes them feel.                     neurial training, tools and strategies revealed at The   speakers with real life results, not a multi speaker
                                                                                                                                                                                                                                                                              - Susan Joyce Proctor

                                                                                                                                     Business Commandos Boot Camp.                            pitch fest with slick ‘theory based’ presenters.
                                                                               • You may love sweets (and chocolate and
                                                                               cheese and cakes and chips!) and associate
                                                                               them with being a treat or reward...a ‘naturally      The biggest transfer of wealth in history is happening right now, which side of
                                                                               slim’ person will reward themselves in different      the wealth equation will you be on? The choice is yours!
                                                                               ways and wouldn’t even consider food.                 For full details and to register visit: www.TheBusinessCommandosBootCamp.com
                                                                                                                                     and use promo code “Think Big” to claim your complimentary ticket. Seats are
                                                                          These mental associations are unconscious, have            limited, be quick!
                                                                          generally been learnt and ingrained over a long
                                                                          period of time. This means that no matter how
                                                                          much you try to lose weight by dieting and forced

24   thinkBIG   Volume 3.1                                                                            www.thinkbigmagazine.com         www.thinkbigmagazine.com                                                                                                       Volume 3.1        thinkBIG        25
     M I N D S E T:             H E A LT H

                                 What good is a                                                                                                                                      It’s All About
                                       billion dollars,
                                  If you are dead, Mr. Packer?
                                                                                                                                                                                     Your Image
            Brian Sher                                                                                                                                                                Project your business into the               For as l
            is a best-selling
                                  Isn’t it fascinating how times change. What was once                                                                                                real world with a virtual office.            as $44 e
       business author and                                                                                                                                                                                                                 per
        author of The Anti-       regarded as great success is today a complete failure.                                                                                                                                            week!
                Ageing Diet.

                                  D    uring the rule of the Roman Empire, food
                                       other than for basic sustenance was a
                                  luxury item. Banquets became a symbol of
                                                                                           to kidney failure and heart disease and his
                                                                                           days were somewhat numbered.
                                                                                                I was there to introduce him to an              • Full reception support
                                  great wealth as society’s elite frequently gorged        emerging, yet fast growing global medical            • Prime Sydney CBD Address
                                  themselves. Being fat in this era was a symbol of        speciality—anti-ageing medicine.
                                  status and an outward sign of wealth and power.          During that meeting with Mr Packer it became         • Dedicated Business Phone Number
                                       In the modern era, being overweight has a           apparent that he would have given up his             • Detailed Messaging Service
                                  negative social stigma and is an outward symbol          entire fortune in exchange for his health
                                  of poor thinking. In the year 2010, being                and extending his life by another 10 years;          • Mail Collection and Handling
                                  overweight is frowned upon. This condition is a          unfortunately we were not in a position to           • Casual Workstations
                                  result of nutritional poor, calorie rich processed       trade. This made me think about the price of
                                  foods being abundantly available.                        health: the cost is very little if you have it and   • Professional Receptionist
                                       Being overweight is now classified                  worth a fortune when you don’t.                        Answering all your incoming calls.
                                  medically as a disease, because it (as does                   Most people I come into contact with
                                  smoking) shortens life expectancy and impinges           take their health for granted and fail to give it
                                                                                                                                                • Meeting rooms, Boardrooms & Training Rooms fully equipped
                                  on the quality of the years we are alive.                a second thought.                                      including high speed internet connections.
                                       Being rich now has completely different                  Only when crisis occurs, or what Paul           • Support available from our Professional Administration Team,
                                  connotations.                                            Zane Pilzer (bestselling author of The Wellness
                                            Today... “to be rich is to be healthy”         Revolution) calls a ‘Negative Health Event’ do
                                                                                                                                                  providing you with the resources that you require to run your
                                      and ‘success’ is measured by the quality             people have this mental awakening.                     successful business.
                                        (and quantity) of our years on earth.                   This is a big mistake for big thinkers.         • Your business continues to operate whilst you take a well-
                                               After all, what are we working for?         Thinking big cannot exist without clarity of
                                            Why would anyone want to achieve               mind, plentiful energy and an internal power
                                                                                                                                                  earned holiday.
                                              great financial success and their            that must be sustained over time to realise
                                               lifelong dreams, only to discover           your dreams. Achieving success is more like a
                                                they have some terminal illness            marathon than a sprint and without a healthy
                                                such as cancer (now affects one in         body and therefore healthy mind, success will
                                                 every three people), or simply drop
                                                             dead of heart failure.
                                                                                           elude you.
                                                                                                So what is the lesson here for anyone
                                                                                                                                                                      Our professional team will be part of your team.
                                                                          In simpler
                                                                       terms... what
                                                                                           on the road to success? Success cannot be
                                                                                           achieved without you. If you are incapable of                             Start the new year with a new image!
                                                                       good is a billion   travelling this full journey and negating the
                                                                       dollars, if you     neglect of your body and mind it stands to                                   Call Now 02 9994-8000 OR email offices@serviced.com.au
                                                                      are dead?            reason that when your ship arrives, you will
                                                                     In 2002 I had         not be on it.                                                              to start your new office and receive your first month complimentary.
                                                      occasion to meet privately                I wish you the best of health. TB
                                              with Kerry Packer, who at the time                                                                                                  Serviced Offices International
                                               was Australia’s richest man. It was         Next month:
                                               no secret his health was failing due            Eating to succeed on the anti-ageing diet.
                                                                                                                                                                    Level 14, Lumley House, 309 Kent Street Sydney NSW 2000
26   thinkBIG   Volume 3.1                                                                                       www.thinkbigmagazine.com        www.thinkbigmagazine.com                                                  Volume 3.1   thinkBIG   27
{               “I am Jonathan Livingston Seagull,” says James Marcus Bach, son of Richard
          Bach, author of inspirational classic, Jonathan Livingston Seagull. “I didn’t realise
                 that until I was writing [my] book,” James continues. “I’d lived the plot of
                             Jonathan Livingston Seagull in a metaphorical sense.”
                                                                                Will the real
                                                                            Jonathan Livingston Seagull
                                                                                                                                                                please fly?

                                                                                                                              • By Daniel G Taylor

                                                                                                                                Many children of famous parents want to distance themselves as they claim their space
                                                                                                                                in the world. Not James. “[My father’s] book is deeply influential in my life. I’m very proud of my father. I wish to
                                                                                                                                impress my father by showing him that his ideas work.”
                                                                                                                                James—who dropped out of school and then went onto become the youngest technical manager at Apple
                                                                                                                                Computer by the time he was 20—has done that in The Secrets of a Buccaneer-Scholar, a book that snubs the
                                                                                                                                traditional approach to learning and encourages people to learn what they love.
                                                                                                                                He left school because his teachers wanted him to learn subjects that bored him, while they wouldn’t reward him for
                                                                                                                                learning more about the subjects he loved. Part of the plot of Jonathan Livingston Seagull, is about Jonathan’s choice
                                                                                                                                to fly apart from the flock, who are calling him to conform. Needless to say, Richard supported his son’s choice.
                                                                                                                                A choice that led James to live his passions. “I had a kind of obsession with computers from the moment I first
                                                                                                                                touched one, from the moment I first saw one in a magazine,” James says. “I looked at all the keys and I thought,
                                                                                                                                ‘Each key does something different.’ I guess I saw a computer as a portal to alternate realities, worlds that I could
                                                                                                                                imagine and control, and I wanted to control something in my life.”

28   thinkBIG   Volume 3.1                                                           www.thinkbigmagazine.com   www.thinkbigmagazine.com                                                                                      Volume 3.1   thinkBIG      29
     F E AT U R E :                 J A M E S            M A R C U S              B A C H

   After Richard bought him his first computer,     benefit from knowing multiplication,
   James taught himself how to program. In          division and percentages.
   a serendipitous video store encounter, a              “You have what I call an ‘authentic
   manager from Apple Computer hired him.           problem,’ James says. “You need to know
   “Why would someone hire me over people           to do certain math better and if you’re
   with college degrees? I was a lot cheaper.       able to do that then you will feel that
   Whether you’re schooled or not, if you can
   solve a problem, someone will hire you.”
                                                    you’re able to solve problems that are
                                                    important to you, and now that you have
                                                                                                   The Secrets of
                                                    that feeling, you’ll find it easier to learn   a Buccaneer-Scholar
   How to learn what you love                       math than it was before.”                      • by James Marcus Bach
   “Unlike other books about learning, I                 The Secrets of a Buccaneer-Scholar        If you’ve ever heard that successful
   don’t say, ‘Well, just buckle down and           gives 11 elements for self-directed            people give themselves an
   study.’ I don’t say, ‘Just do it.’ My book is    learning. “Not only do I have the              ongoing education, what have
   an approach to learning for people with          elements, but I have a whole set of            you done about it? Would you
   very little self-discipline. I don’t use self-   heuristics and those heuristics are            like to know an easy system that
   discipline [to learn] in the classic sense.      basically patterns and guidelines. These       turns learning into an adventure?
   When I say self-discipline, what I mean is       patterns define and describe the form          James Marcus Bach’s story is
   I don’t have the ability to force myself to      of learning that I engage in.” James also      that you don’t need to conform
   do things that I don’t want to do. What I        teaches how you can create your own            to the requirements of formal
   do instead is my mind loves to wander.           syllabus, to learn what will be most useful    education to succeed. Instead, be
        “I wanted to learn Homeric Greek            to you now.                                    an intellectual buccaneer-scholar:
   once, and then I kind of lost interest and
                                                         The book was 26 years in the writing,     “Buccaneers… were bold and
   went and did something else. And that
                                                    with Richard prodding James to write           aggressive, they lived free, and
   happens to me over and over and over
                                                    it. “My father was dealing with me             they lived by their wits. That’s how
   again. I used to think that was a bad thing,
                                                    according to the ethos of Jonathon             I want to be as a thinker.”
   and it certainly prevents me from doing
                                                    Livingston Seagull. He wanted me to live
   certain kinds of things, however, it turns                                                      Bach looks at 11 elements of
                                                    a free life. He didn’t want me to be doing
   out that it’s also a tremendous asset. I’ve                                                     self-education, under the acronym
                                                    things just because he wanted me to do
   adapted to having a mind that wanders                                                           SACKED SCOWS. An example of
                                                    them, but he wanted me to follow what
   and I end up doing things and pursuing                                                          such thinking: once I would have
                                                    my passions are in life. He’s always asking
   things that people with wandering minds                                                         learned to spell words I may never
                                                    me, ‘What’s the most important thing in
   are able to do better than people who are                                                       use. Now I learn spelling relevant
                                                    your life?’ Or, ‘Why aren’t you doing it?’
   highly self-disciplined about what they                                                         to my current writing project,
                                                         “I feel that having Richard Bach for
   think about.”                                                                                   like ‘buccaneer.’ Explore freeform
                                                    my father, I am a product of his ideas.
        Sometimes an authentic problem                                                             learning and make it an adventure.
                                                    I think I’ve demonstrated that you can
   will draw him back to a subject, perhaps                                                              —Reviewed by Daniel G. Taylor
                                                    leave the flock of formal education and
   years later, with a deeper understanding
                                                    develop your own ways of working and
   and appreciation. An authentic problem
                                                    thinking and learning and you can find
   is best illustrated with an example: James
                                                    success there.” TB
   asked me why reading his book had
   inspired me to learn some more math
   skills. Since high school, I hadn’t needed       Visit www.buccaneerscholar.com and
   anything beyond basic math, but now              follow James Marcus Bach on Twitter
   my business and personal finances would          @jamesmarcusbach.

30 thinkBIG
30 thinkBIG     Volume 3.1
                Volume 3.1                                                                                    www.thinkbigmagazine.com
                                                                                                              www.thinkbigmagazine.com    www.thinkbigmagazine.com   Volume 3.1   thinkBIG   31
     BUSINESS:                 WEB PROTECTION

                                Your Website Investment                                                                                    www.studio504.com.au                          photographystudio

                                                                           From Hackers
          Tom Petryshen         More businesses than ever now depend on their website to act
      is the chief executive
                                as the face of their business. For e-commerce and web based
        officer and founder                                                                                                                                                      Before Shot
                                companies, their websites are the business. Downtime of any type or
                 of Amplify.
            amplify.com.au      length can have a catastrophic effect on sales and the bottom line.                                            Create your ideal
                                                                                                                                                  and set yourself up
                                W       hile most website downtime is caused
                                        by technology malfunctions or human
                                error, there is a more sinister concern that
                                                                                     software to gain control of the server. Once
                                                                                     in, they created thousands of content pages
                                                                                     containing sexually explicit and drug related
                                                                                                                                                              for     success!
                                is waiting to wreak havoc. And rather than           material and hid the content out of sight.
                                waiting for you to stumble across their              They then added hidden links in the code
                                websites, criminals are increasingly going where     of the company’s actual product pages that
                                the traffic is by targeting legitimate websites.     pointed to their new content.
                                      In fact, the rising tide of malware is               While the links and content was not
                                causing chaos for companies of all types.            visible to the visitor, it was easily discovered by
                                Every website, including those from businesses       Google. After finding the hidden links, Google
                                you know and love is potentially a threat as         then found and indexed the hacker’s content.                Before Shot
                                hackers increasingly exploit vulnerabilities         After only a few short weeks, Google started
                                in web servers to plant their malware for            to display these pages in the search results
                                unsuspecting visitors.                               and deliver traffic to them.
                                      In addition to the initial clean up and lost         While no malware was installed on the
                                revenue from downtime, your brand may be             website, the hacker’s attempt at creative
                                tarnished and any investment in Search Engine        literature had a negative impact on the
                                Optimisation (SEO) lost.                             company’s search engine rankings and the
                                                       Over the past three           corresponding traffic and sales. If left unfound,
                                                  months, we’ve been called in       the long term impact on the company’s
                                                        to help clean up the mess    investment in Search Engine Optimisation (SEO)
                                                            left by hackers for      would have been even greater.
                                                              two businesses that
                                                                                     Malware affects visitors to website
                                                              depend heavily on
                                                                                     In a second example, hackers were able
                                                                                                                                                   Before Shot
                                                             their websites for
                                                             marketing and sales.    to gain access to the web server of a nine
                                                            In addition, we’ve       month old business by exploiting the code of
                                                            also seen hackers        a Content Management System and in doing
                                                           change the links on the   so installed malware directly to the server.
                                                         website of a large, well    Unsuspecting visitors were then infected with
                                                      known Australian retailer to   the virus.
                                                    redirect visitors to their own         While the malware was quickly
                                                infected websites.                   discovered by Google, the website had to

                                                                                                                                                                                               Ph: 1300 884 403
                                                                                     be taken down for three days in order to
                                     Hacker’s creativity leads to drop               clean and test the server. Unfortunately this
                                 in Search Engine Rankings                           downtime led to lost business, not to mention
                                In the first example, hackers were able              the hidden cost to the brand for those that
                                to exploit known issues in old database              were infected.
                                                                                                                 ...Continued on page 34

32   thinkBIG   Volume 3.1                                                                                 www.thinkbigmagazine.com        www.thinkbigmagazine.com                                  Volume 3.1   thinkBIG   33
                                                                                                                                        Break your business
                                                                                                                                        Do you run your business or does it run you?
                                                                                                                                            You probably got into business to achieve some financial rewards or lifestyle goals.
                                                                                                                                            Or perhaps your goal was to build an asset that would help you to create a solid
                                                                                                                                            future for you and your family. The big question is: Has your business delivered?

                                                                                                                                        It’s not rocket science; it’s business.
                                                                                                                                            Business owners frequently get bogged down in the detail yet there are steps that
                                                                                                                                            can you can take right now to create the business of your dreams. To do it you’ll
                                                                                                                                            need a mixture of practical information, structure and guidance from people
     Hackers divert visitors                            it drastically reduces the chances of   Tricks And Techniques                       who’ve done it themselves. The Your Business Success program provides step by
        to malware sites                                them gaining access.
                                                                                                Employed By Hackers To                      step instructions on how to make your business work with or without your daily
     Finally, in a more high profile case,
     hackers were able to exploit the server
                                                   2.   Sign up for Google’s and Bing’s
                                                                                                Break Into Your System                      involvement.
                                                        Webmaster Tools. Both search
     used to display ads on a large electronics         engines now provide alerts and
                                                                                                                                                            Start the ‘ball rolling’ for free.
     retail business. In this case, the hackers
     changed the links on the ads that were
                                                        notification if they find malware on
                                                        your website.
                                                                                                T   he first, most common technique
                                                                                                    used by hackers is scanning.
                                                                                                Hackers have created tools that scan                            One of our program developers has written a book about his own
     displayed on the retailer’s website.
                                                   3.   Scan your website using free tools
     Visitors who clicked on the ads were
                                                        from McAfee (www.siteadvisor.com)
                                                                                                computers for weak spots. It can be                             successes in business. Owen Joyce started a business in 1999 and
     then directed to a website that contained                                                  an operating system that hasn’t been
                                                        and AVG (linkscanner.avg.com) to        upgraded or a port in the computer
                                                                                                                                                                sold it to Seek.com.au in 2004 for just shy of $4m. In his book ‘Small
     malware. While the e-commerce website
     was not directly affected, the fallout from
                                                        detect threats.                         that it is open without the knowledge                           Business: Practical Guidelines for Success’ Owen shares how this
     customers who became infected would           4.   If your website is mission critical     of the user.                                                    successful business model was created from scratch and how you
     have been devastating to the brand.                consider using one of the paid                Hackers use this ‘open window’
                                                        website monitoring service from         to get inside your computer in order                            can apply the same rules to your business. This book is valued at
     So what can you do to protect                      Binary Canary (www.binarycanary.        to do whatever they want to do.                                 $24.95 and is free to the first 100 people to request it. Go to:
         your website?                                  com), HackAlert from Armorize           The interesting thing about this is
                                                        (hackalert.amorize.com) or Purewire     that these hacker tools are available
     Whether it’s malware, links to websites
     with malware or actual downtime the                from Barracuda Networks (www.           for free via the Internet. So, with                                 www.yourbusinesssuccess.com.au/thinkbigbook
     real costs to business for any downtime            purewire.com).                          a couple of hours of instructions,
     today are high. For companies that depend     5.   Don’t use a common password that        almost every computer user can
     on their website for leads and sales, the          can be easily guessed and change        become a hacker.                                                                           Want some guidance right now?
                                                                                                      Another way that hackers can
     fallout from hackers and their handiwork
     can be costly.
                                                        it every six months or when staff
                                                        turn over.                              access your machine is through                                                                 Free-phone 1800 632 907
                                                   6.   Ask your developers or web hosting
                                                                                                malware: programs designed to
                                                                                                capture vital information from
                                                                                                                                                                                               today for a 100% FREE
     Don’t allow your business
        to become a statistic
                                                        company to hide website errors.
                                                        Hackers are able to use the error
                                                                                                your computer, like login users and                                                            Business Health Check.
     Follow these seven steps:                                                                  passwords. Malware could be hidden
                                                        messages to exploit holes in any
                                                                                                in a PowerPoint presentation sent by
     1.   Ensure your hosting company has               databases you might be using.                                                                                                                                 as seen on:
                                                                                                email or even in an innocent Instant
          the latest software installed on their   7.   Keep your own virus software up to      Messenger message window. TB
          servers. Hackers tend to look for and         date so that you don’t inadvertently
          exploit known vulnerabilities in older        give the hacker your passwords via a               Source: Hackingalert.com
          software. If the software is updated          key logging malware. TB

34    thinkBIG    Volume 3.1                                                                                 www.thinkbigmagazine.com    www.thinkbigmagazine.com                                                    Volume 3.1   thinkBIG   35
     BUSINESS:                 S E C U R I T Y
                                                                                                                                          • minimise your exposure to claims for          giving a creditor/supplier sufficient        Will I always get paid?
                                                                                                                                            damages and compensation from a debtor.       alternative powers against the debtor        Sadly no. There will be situations where
                                                                                                                                          • protect your intellectual property.           to aid in recovery. A threat to sue does     recovery is not possible or commercially
                                                                                                                                                                                          not create the fear it once did. However,    viable. There will also be instances where
                                                                                                                                          • stop debtors from using spurious claims as    registering a debenture charge to place      a debtor will have no assets with which to
                                                                                                                                            a means to delay, avoid or reduce payment.    a debtor into administration still has the   pay. However, questions contained in the
                                                                                                                                          One size does not fit all                       power to terrify.                            Credit Application (utilised in conjunction
                                                                                                                                          Competition is not simply competition in              Reducing the need to resort to         with the Terms of Trade) can be carefully
                                                                                                                                                                                          litigation can also reduce the number

                                                                                                                                          getting a sale. Every business needs to                                                      designed to help identify these problem
                                                                                                                                          get paid.                                       of debts that you may have otherwise         debtors before a decision is made to trade

                                 Not Getting                                                                                                    Your bad debtor may have debts            chosen to write off because of the           with them.
                                                                                                                                          with your competitors and other                 possible legal costs involved.
                                                                                                                                          businesses and it is in your best interest to         Debtors are generally aware that       Increased ability to obtain
                                                                                                                                          get paid first. Terms of Trade can provide      most people will avoid litigation wherever   payment from debtors
           Darren Brown
       is a Senior Associate
                                  There is little point running businesses if you are inefficient in                                      a competitive advantage in recovering           possible due to its associated cost. They    The ability to obtain payment from a
                                                                                                                                                                                          will sometimes rely on this assumption       debtor is greatly increased with well drafted
         of Kliger Partners,      making sure you get paid. Getting paid by customers can be                                              payment. Use a debenture charge to rank
                                                                                                                                                                                          and attempt to ‘hold out’ hoping that a      Terms of Trade. To illustrate, ponder this
                                                                                                                                          ahead of competitors for payment instead
                    Lawyers.      a battle in itself and it is essential that you employ effective                                        of equally with them.                           creditor will write off a debt rather than   question—who would you pay?
                                                                                                                                                                                          sue. You must, therefore, arm yourself
             kligers.com.au       tools and tactics against your debtors, designed to assist in                                                 A business should not adopt a
                                                                                                                                                                                          with other alternative weapons via
                                                                                                                                                                                                                                       Creditor A: who has sent a letter of
                                                                                                                                          ‘one size fits all’ mentality to their Terms                                                 demand begging for payment; or
                                  securing payment.                                                                                       of Trade by utilising similar terms and         effective Terms of Trade.
                                                                                                                                                                                                Properly drawn Terms of Trade will     Creditor B: who has exercised powers
                                                                                                                                          conditions to competitors or from other

                                  A    properly drawn Credit Application and           director to hide behind the company to avoid                                                       provide avenues for recovery, often at       under their Terms of Trade by registering
                                                                                                                                          businesses. If you have the same Terms
                                       Terms and Conditions (‘Terms of Trade’) is      paying you.                                                                                        less cost and inconvenience than legal       a debenture charge over your company,
                                                                                                                                          and Conditions then you are on equal
                                  a cost effective weapon to assist a business to                                                                                                         proceedings.                                 taken out a caveat over your family home
                                                                                     • allow caveats to be lodged over land owned         footing to collect payment. You need
                                  win the competition to get paid.                                                                                                                                                                     and investment property, is about to
                                                                                       by a debtor and its directors.                     to get paid first. What happens if the
                                       This competition is often as fierce as the                                                                                                         Must Terms be long & unwieldy?               place your company into the hands of an
                                                                                                                                          Terms of Trade you have signed contain
                                  competition of making a sale.                      • facilitate the appointment of an                                                                   Terms of Trade can be drafted to fit on      Administrator and take steps to sell up
                                                                                                                                          a defect? Your ability to rank ahead of
                                       A hard fought for sale is worthless and         Administrator to the debtor company. Debtor                                                        the back of a consignment note, invoice      your properties?
                                                                                                                                          other creditors could be compromised
                                  even damaging, if you do not get paid or if          not paying—put someone else in charge of                                                           or quotation.
                                                                                                                                          and, in a worst case scenario, you may                                                            Well drafted Terms of Trade can assist
                                  payment is long delayed.                             the company.                                                                                            They can also include a fully fledged
                                                                                                                                          not even be able to recoup the debt                                                          to put you in the shoes of Creditor B. TB
                                       Allowing debtors to be in control of          • permit the recovery of goods that have not         owed at all.                                    Credit Application through which
                                  when (or even if) to pay can clearly be very         been paid for.                                           Terms of Trade should be tailored to      valuable information is obtained which
                                  damaging for any business.                                                                              industry and business specific issues and       can be used to assist in recovery.
                                                                                     Above all else, Terms of Trade are used to get
                                  Attack…                                            you paid.                                            reviewed regularly to take into consideration
                                  Terms of Trade should not merely be a                                                                   changes in the law or other circumstances.
                                  document setting out payment terms and             …and defend                                                Do not use a set of clauses
                                  shipping details. They are a weapon to be          A common tactic employed by debtors to avoid         copied from others. Often this leads to
                                  wielded and designed to:                           or reduce payment is to allege, often months         ambiguities or contradictions which can
                                                                                     after the goods or services have been provided,      result in the Terms of Trade containing
                                  • require debtors to pay your accounts
                                                                                     that the goods or services were defective.           fatal flaws. Terms of Trade clauses should
                                    on time or risk payment of interest and
                                                                                           Another is to claim that the goods or          be properly designed as a whole to work
                                    administration charges. Didn’t pay on
                                                                                     services did not conform to what was ordered         together, rather than as a set of ‘ad hoc’
                                    time—be entitled to charge interest and
                                                                                     or that the creditor/supplier failed to deliver on   clauses. There is little point having a
                                    administration charges to compensate
                                                                                     time. Often these claims are without merit but are   clause allowing you to place a caveat over
                                    you for the increased hassle of chasing up
                                                                                     made simply to delay, reduce or avoid payment.       a debtor’s property if you do not have a
                                    debtors. Problem debtors will soon learn.
                                                                                           Terms of Trade can be used as a shield         clause giving you the appropriate rights
                                  • assist you to become a secured creditor                                                               to support the caveat. Without that
                                                                                     to defend against claims of that type as
                                    and rank in priority to other creditors. Tired                                                        power, the debtors may be able to
                                                                                     well as being a potent sword to be wielded
                                    of not receiving payments from debtors in                                                             easily have the caveat removed.
                                                                                     against a debtor.
                                    administration while secured creditors get                                                                  Terms of Trade are, and should be,
                                    100 cents in the dollar? Use Terms of Trade      Terms of Trade can be designed to:                   regarded as formal contract conditions
                                    to become a secured creditor.                                                                         that apply between a business and its
                                                                                     • require a debtor to raise its claim for
                                  • require the debtor to pay your legal costs         defective goods and services within a short        customers. They should be prepared by
                                    of recovery, making debts recoverable that         period of time after delivery (i.e. seven days     a lawyer.
                                    would otherwise be uneconomical to recover.        after delivery and not six months later when
                                                                                                                                          Legal proceedings required?
                                  • require a company’s directors to pay you           it is being chased for the debt).
                                                                                                                                          Terms of Trade can be designed to
                                    if the company does not. Don’t allow a           • protect you from late, short or non delivery.      minimise the need to sue debtors by

36   thinkBIG   Volume 3.1                                                                                 www.thinkbigmagazine.com       www.thinkbigmagazine.com                                                                                        Volume 3.1
                                                                                                                                                                                                                                                          Volume 3.1             37
                                                                                                                                                                                                                                                                        thinkBIG 37
                                                                                                             Change Your
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   38    thinkBIG   Volume 3.1                                                                      www.thinkbigmagazine.com     www.thinkbigmagazine.com                                                                             Volume 3.1    thinkBIG      39
     BUSINESS:               C R E D I T

                                                                                                                                               Are you looking for the secret to success?
                               Gratitude                                                                                                                                There are no secrets!
                              During Times of                                                                                                                          Success is a choice!
                              Credit Rationalisation
     Michelle Murchison
          is the owner of
        Money Advantage.
                                                                                                                                                 Gain access to a simple and proven 3 step business system
                              “There is a law of gratitude, and if you are to get the results                                                             which is changing lives world wide.
                              you seek, it is absolutely necessary that you should observe this
                              law… it is the natural principle that action and reaction are                                                      We will reveal the secrets on
                              always equal and in opposite directions.”
                                                                                     —Wallace D Wattles, The Science of Getting Rich               how to become a top
                                                                                                                                                  producer in any business.
                              W       hile credit rationalisation continues across
                                      the finance industry, by being informed,
                              planning and taking appropriate action, you
                                                                                      higher interest rates, to reflect the perceived
                                                                                      higher risk by the lender. Several lenders are
                                                                                      now requiring BAS statements within this                 Reclaim the time, wealth and
                              have a greater opportunity to obtain the desired
                              ‘reaction’ from a lender for finance.
                                                                                      policy. These products have been impacted the
                                                                                      most by the credit rationalisation and may take          financial independence that
                                   Some areas that may impact on people               some time to readjust over time.                                you deserve.
                              wishing to invest further are…
                                                                                      Set an intention to create,
                              Cash out—when accessing equity from
                              property (to buy investment property or
                                                                                          not compete                                           Become part of the $9 billion
                                                                                                                                                a year personal development
                                                                                      There is still an abundance of money to be lent
                              invest in shares/managed funds) in the past,
                                                                                      to those who understand how best to present
                              minimal disclosure of the purpose of funds
                              was required. This has now changed. Often
                                                                                      their application (with the right advisors).
                                                                                      With appropriate forward planning, consider
                                                                                                                                                    industry and let success
                              evidence or explanation by way of a pending
                              purchase contract and/or letter from an
                                                                                      borrowing for future investment plans, when                        work for you.
                                                                                      you don’t need to. By doing this, you place
                              accountant or financial planner will be required.
                                                                                      yourself under less pressure to seem ‘desperate’
                              While it’s often recommended to build in
                              ‘buffers’ for unforseen expenses, this requires
                                                                                      to the lender for the money. If you are clear
                                                                                      about what you want to achieve—and it’s                    Earn $20,000+ a month
                              the right context for the lender to accept as
                                                                                      reasonable—it’s amazing how this conveys in a
                              reasonable and realistic.
                                                                                      finance application.
                              Valuations—depending on the type of                           Mortgage finance is an ever changing                No telling, No selling, Not a MLM
                              property and where, bank valuations are                 market place and there is every sign it will
                              tending towards conservatism despite                    continue. Therefore, it is important to have a
                              the apparent demand for the property.
                              Unfortunately, this can sometimes be the
                                                                                      strategic, forward-planning approach to your
                                                                                      finance needs by engaging the services of an            Success Has No Boundaries
                              difference in the transaction proceeding or not,        experienced mortgage professional that can
                              as the bank will lend up to maximum LVR (loan           provide solutions and alternatives.
                              to value) based on contract price or valuation,
                              whichever is the lesser.
                                                                                            So take the time to consider your ideas and
                                                                                      strategies for the next one to five years, seek the
                                                                                                                                                  Visit our website, or call us today for your FREE 7 day boot
                              Low doc/no doc—predominantly designed for               advice of a mortgage advisor who knows and                          camp on how to enhance your future results.

                                                                                                                                                                       1800 424 831
                              self-employed borrowers and not requiring the           understands what benchmarks are relevant for
                              same level of financial documents, borrowers            you to plan in advance. Keep your finances in
                              would declare their income and the Lender               order (stick to your budget!), so you can act upon
                              would rely on this. Low doc policy is now               opportunities and be ready to use borrowings to

                              becoming more stringent and/or commanding               leverage—the smart way to build wealth. TB

40   thinkBIG   Volume 3.1                                                                                   www.thinkbigmagazine.com       www.thinkbigmagazine.com                                Volume 3.1   thinkBIG   41
     BUSINESS:                F R A N C H I S E                 F I T                                                                                                                                                     ADVERTISEMENT

                                                                                                                                               The dictionary definition of self-image is the “the idea, conception or mental
                                                                                                                                               image one has of oneself.” What you think of yourself inside has a tendency
                                                                                                                                               to reflect on the outside. It goes without saying then, that a person’s self-

                              The right franchise                                                                                              image starts from their thoughts about how they view themselves.

                Damian Kay
       is Managing Director
            of Telcoinabox.
                               Is an Extension of You
                               If you’re looking to buy a franchise in Australia, and with
                               over 1,200 choices you’re asking about where to start, the
                                                                                                                                               Can Determine Your Success or Failure?
                               answer is easy...sort of. Start with you.

                               M       ost people looking to buy a franchise for
                                       the first time make one big mistake: they
                                                                                         powerful yet confronting. This exercise ensures
                                                                                         that you do not search for a wrong opportunity.       M       ore than any other factor, self-
                                                                                                                                                       image directly affects a person’s
                                                                                                                                               success or failure in the business world.
                                                                                                                                                                                                         change some of these, you can develop
                                                                                                                                                                                                         and improve upon many of them.
                                                                                                                                                                                                                                                         How important is self-image
                                                                                                                                                                                                                                                         when it comes to online success?
                                                                                                                                                                                                                                                         Much of what we do in business is now
                               start by looking at all the different opportunities             Once you are confident about what
                                                                                                                                                                                                         When you meet someone, what you look
                               first. When you start this way, you can end up            you like doing and what your strengths and            Self-image influences how you look,                                                                       done online, so how you portray yourself
                                                                                                                                                                                                         like and how you present yourself is all
                               paying good money to do the same job you did              weaknesses are, try to match your likes with          behave, and relate to others. The                                                                         via your website, networking sites (such
                                                                                                                                                                                                         they have to go by. It illustrates how you
                               as an employee; a job that you probably didn’t            your strengths. This requires thinking about          self-image (self confidence) sets the                                                                     as Facebook) and company emails is
                                                                                                                                                                                                         feel about yourself, how much you value
                               like in the first place! We do this because it is         what strengths you could use with what you like       boundaries of human accomplishment.                                                                       very important. The leading recruitment
                                                                                                                                                                                                         or respect yourself. It shows whether
                               what we know and it seems logical. However,               doing. For example, if you like sales and you know    It is the key to your personality, to your                                                                officers tell me that when a client applies
                                                                                                                                                                                                         you are an interesting person or not and
                               if you are ready to purchase your own franchise           you are good at it, this is a great match. However,   behaviour and to your character. It literally                                                             for a position, one of the first things they
                                                                                                                                                                                                         whether you are someone they want to
                               business and want to guarantee you make a                 if you like landscaping but your strengths do not     determines whether you are heading                                                                        do is go to the applicant’s networking
                                                                                                                                                                                                         deal with.
                               great decision, let me give you some ideas to             include a talent with outdoor architecture, you may   towards success and creating the life                                                                     sites (like Facebook) and see what sort of
                               make choosing the right franchise more fun                want to rethink your decision.                        of your dreams or creating something                      Your self-image determines how you deal         person they are really dealing with and if
                               and profitable.                                                 Be aware there is another side. We all have     undesirable. My research over the past 15                 with every situation and circumstance           they are really suitable for the position.
                                      When you buy a franchise, it needs to be           weaknesses and fears, and your business will          years has proven beyond a shadow of a                     in your life. A person with a successful
                                                                                                                                                                                                                                                         If business success is what you are after,
                               an extension of you. You need to ensure that the          also carry these. Do not despair! The reality is a    doubt that any person that is successful                  self-image in business will find solutions,
                                                                                                                                                                                                                                                         it is vitally important to portray yourself
                               franchise you buy satisfies the following two criteria:   business opportunity will never be a perfect fit.     in any field has either consciously or                    new opportunities and attract ideas and
                                                                                                                                                                                                                                                         in an ideal way online.
                               1. You are doing what you enjoy.                          The key is to plan for your weaknesses. None          unconsciously created a successful self-                  people to help them accomplish their
                                                                                         of us are good at everything. Inevitably you          image in their particular area.                           goals. The person with negative self-
                               2. You are doing what you are good at.
                                                                                         will find that you fill in the ‘gaps’ through a                                                                 image will only attract and experience          That’s why Thinkbig Magazine is
                                    In order for the franchise opportunity                                                                     Factors that affect your self-image                                                                       giving you a chance to WIN $20,000
                                                                                         number of sources. One of those should be                                                                       failing opportunities, important deals
                               to be an extension of who you are, it needs                                                                     There are many things that play a role                                                                    worth of photography giveaways,
                                                                                         your franchisor.                                                                                                falling over and unexpected situations
                               to satisfy these two criteria. Before you start                                                                 in shaping your self-image. Your level of                                                                 so you can get some professional
                                                                                               Many good franchisors provide excellent                                                                   that validate their negative self-image. So
                               looking or if you are looking now, go through                                                                   attractiveness, academic achievements,                                                                    photographs taken that portray
                                                                                         systems that allow you not to worry about IT,                                                                   if you want to be successful in business
                               the two exercises below.                                                                                        social skills, family relationships,                                                                      your ideal self-image and propel
                                                                                         reporting, accounting or workflow. Many of                                                                      or any area of your life, make sure your
                                                                                         the administrative and operational activities         background and upbringing, just to                        self-image matches what you are trying to       you towards creating the life of your
                               1. Answer the question
                                                                                         are handled by your franchisor as part of the         mention a few. Although you can’t                         create. This is vitally important.              dreams. For more details see below...
                                  ‘What do I like doing?’
                               Start a brain dump and write down anything                royalty/management fees.

                                                                                                                                                                                                                                                WIN $20,000
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                               doing, no matter how silly it seems. You can              back office operations we allow our franchisees             Photography Prizes to help you create your ideal self image and set your sails for a
                               refine your list to be more business focused              to focus on what they are good at, which is                 Happy & Successful New Year!
                               later on. Once you determine you have                     growing their business.
                                                                                                                                                       The major prize is Platinum Package (Valued at over $12,000.00) from Studio 504
                               captured what you like doing, move onto the                     As your business is an extension of you,                (photography studio in Sydney). This includes a full 4 hour make-over, photo shoot
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                               next exercise.                                                                                                          And there are also 10 x $800 Gift Cards (total value of $8,000.00) to spend at Studio 504.
                                                                                         is a match between your strengths and what
                               2. Answer this question                                   you enjoy doing. Utilise your strengths and                     To find out what Studio 504 Experience is all about, you can go to www.studio504.com.au or
                                                                                                                                                         you can look at their Advertising in this issue of ThinkBIG magazine.
                                  ‘What are my strengths?’                               compensate for your weaknesses. Once you
                               A good starting point is to ask your friends or           feel confident about what you are looking for,                        To enter the draw to WIN, Simply TEXT the details below to 0425 854 721
                               colleagues. You’ll get some great answers. Be             go find a few businesses that meet your needs,                        or Email the details below to thinkbig@enquiries.net.au
                               prepared, however, because they might also                support you financially and, more importantly,               NAME | MOBILE NUMBER | AGE GROUP | OCCUPATION                      | Your CODE ”Photography”    photographystudio
                               tell you what your weaknesses are. This can be            make you happy doing what you want to do. TB                                All winners will be contacted via the mobile number provided.

42   thinkBIG   Volume 3.1                                                                                      www.thinkbigmagazine.com       www.thinkbigmagazine.com
                                                                                                                                               www.thinkbigmagazine.com                                                                                                     Volume 3.1
                                                                                                                                                                                                                                                                            Volume 3.1    thinkBIG 43
                                                                                                                                                                                                                                                                                          thinkBIG 43
     BUSINESS:                    C L A R I T Y
                                                                                                                                               1. How to be organised                       3. Completing your To Do list—                things done. If you choose to delegate
                                                                                                                                                      and succeed in 2010                          get number 1 done                      tasks then use a paper based diary,
                                                                                                                                                                                            The secret to success isn’t about getting     Outlook, or even your mobile phone to
                                                                                                                                               • Buy a simple A4 spiral bound notebook

                                   Be Organised & Successful
                                                                                                                                                                                            everything done; it’s about getting the       make a note of the date/time when the
                                                                                                                                               and commit to recording everything in it.
                                                                                                                                                                                            most important things done. You may           person you delegated a task to is meant
                                                                                                                                               • Start a new page for each goal, new

                                                                                                   in 2010
                                                                                                                                                                                            find that your To Do list can become a bit    to have it completed. You will be amazed
                                                                                                                                               meeting or topic. Always write the name      daunting, so what you need to do each         how things start to get done when
                                                                                                                                               of the topic, goal, company or person        day is decide on what is Number One on        people know you will be following them
                                                                                                                                               you are meeting with at the top of the       the list and be satisfied that you got that   up. A little prompt or two before the
                                                                                                                                               page and date it.                            done before you went to bed that night.       deadline always helps as well.
                                                                                                                                                                                                If you can get the most important task
                                   Your Business Success recently ran a survey with small                                                      • At the end of each meeting write an
                                                                                                                                               action plan of what you and others have      completed every day, five days per week,      How to find things later on?
         Andrew Vincent            business owners and discovered that over 90% of them                                                        to do and set deadlines.                     50 weeks per year that means you have         I have found the majority of issues are
            was the creator                                                                                                                                                                 completed 250 of the most important           taken care of over a two or three months
           and producer of         don’t keep a record of the day to day running of their                                                      2. Weekly review
                                                                                                                                                                                            tasks each year. This will put you way        timespan and I believe that most people
              the Channel 9                                                                                                                                                                 ahead of the competition and ensure you       roughly remember which week/month
      television series Your       business, or use a diary system to track appointments or                                                    This is one of the most important steps      achieve the goals you set out at the start    they were discussed. By keeping things in
          Business Success.                                                                                                                    and requires discipline.                     of the year.
                                   tasks they want done.                                                                                       • Review all meeting notes and create a
                                                                                                                                                                                                                                          chronological order it doesn’t take long to
                                                                                                                                                                                                                                          find them.
                                                                                                                                               To Do list for the week for outstanding      4. You don’t have to do it all—
                                                                                                                                                                                                                                              You can go further than this, as all
                                                                                                                                                                                                    learn to delegate
                                   Someone once said to me:                                                                                    items.
                                                                                                                                                                                            Review your To Do list, decide on what
                                                                                                                                                                                                                                          the time management courses will tell
                                                                                                                                               • Use a highlighter to cross out the pages                                                 you. But if you can commit to at least
                                   “If it isn’t written down it doesn’t exist.”                                                                where all items are completed so you
                                                                                                                                                                                            you want to do or only you can do, and
                                                                                                                                                                                                                                          starting with Richard Branson’s simple
                                                                                                                                                                                            delegate the rest.
                                                                                                                                               know you don’t have to read them again.                                                    idea of just writing everything into a

                                   I t is amazing how many people commit
                                     everything to memory or at best scraps of
                                   paper or Post-it-Notes which are to be found
                                                                                      out with good intentions, ultimately I felt failure
                                                                                      when it came to successfully implementing all
                                                                                      the great ideas I was presented.
                                                                                                                                               Over time, when you go back through
                                                                                                                                               your notebook you will only look at the
                                                                                                                                                                                            5. Use a diary to track deadlines
                                                                                                                                                                                            Success is not only about doing things,
                                                                                                                                                                                                                                          simple A4 notebook and using a diary,
                                                                                                                                                                                                                                          you will be well and truly on the path to
                                                                                                                                               pages that aren’t crossed out.               it is also about making sure others get       success. TB
                                   somewhere between the office wall, the desk,            In 2003, I was reading Richard Branson’s
                                   top drawer, wallet, purse, handbag and glove       autobiography, Losing My Virginity. I was
                                   box of the car.                                    fascinated by how he came up with so many
                                         As a result, only a fraction of tasks are    great ideas and successfully started so many
                                   completed on time, if at all.                      businesses in so many different industries.                                                                         Categories to which we can lend our
                                         So, would you like to have a competitive     He wrote:                                                                                                           expertise include:
                                   edge over 90% of all other business owners           My most essential possession is a standard-
                                   and work colleagues?                                 sized school notebook, which can be                                                                                      • Marketing materials
                                         The Your Business Success ‘crash course in                                                                                                                                (brochures, media kits etc…)
                                   time management’ can help.
                                                                                        brought at any stationery shop on any
                                                                                        high street across the country. I carry
                                                                                                                                            Promote your business                                                • Web copy
                                         Over the years I have completed numerous       this everywhere and write down all the              the ‘write’ way                                                      • Press releases
                                                                                                                                                                                                                 • Business reports
                                   time management courses and read a number            comments that are made to me by Virgin
                                   of books on the topic. Although I always started                                                         Wot wood happen to your busyness if                                  • Magazine and book editing
                                                                                        staff and anyone else I meet. I make notes
                                                                                                                                            words went oot like this?                                            • Copywriting
                                                                                        of all telephone conversations and all                                                                                   • Ghost writing
                                                                                        meetings, and I draft out letters and lists                                                                       And more…
                                                                                                                                            Everything you send out into the big
                                                                                        of telephone calls to make...the discipline
                                                                                                                                            wide world is a reflection of how you do
                                                                                        of writing everything down ensures that I                                                                         Find out how we can equip your business with the ‘write’ stuff.
                                                                                                                                            business. That’s why all representative
                                                                                        have listened to people carefully.
                                                                                                                                            material, including company letters,
                                                                                                                                            media kits, press releases and sales
                                                                                                      This process seemed so simple         brochures, must reflect a professionalism
                                                                                                that I decided to give it a try. I          that is second to none.
                                                                                                have now written book 14. I have a
                                                                                                                                                                                                                     Jonathan Jackson: 0413 713 744
                                                                                                complete record of my business since        At J²Media we offer a range of media                                    email: jjackson@j2media.com.au
                                                                                                January 2003, nearly 3,360 pages            solutions to cater for all your company
                                                                                                kept in chronological order. I know         needs. We understand that good                                                                      or
                                                                                                there are more comprehensive time           presentation equates to success.
                                                                                                management systems available but
                                                                                                as a basic starting point I know this       We provide expertise in writing,
                                                                                                                                                                                                                       Jonathan Green: 0403 068 217
                                                                                                works and I have taught it to over          copywriting, editing, marketing and                                       email: jgreen@j2media.com.au
                                                                                                70 business owners in the past six          media management.
                                                                                                months alone with great results.

44   thinkBIG   Volume 3.1                                                                                   www.thinkbigmagazine.com          www.thinkbigmagazine.com                                                                                      Volume 3.1   thinkBIG      45
                                         Warren Buffet

            Australian investment                                                      Warren Buffett’s                                                                                                                                               Warren Buffet
                                                                                                                                    Buffett’s principles are simple and what he describes    Extraordinary performance
                                         is arguably the greatest investor of all        investment principles                      as ‘merely common sense’ yet most who have                   Since the share market lows reached in early
            expert Justin Beeton         time. Without a doubt he certainly has        If there is one thing I have learnt about    attempted to replicate his success have failed. “There   2009 many of Berkshire Hathaway holdings
                                         the best long term track record in creating   Buffett in the last 15 years studying his    seems to be some perverse human characteristic that
                  takes a look at the                                                                                                                                                        have recorded what can only be described as
                                         massive wealth for himself and the            genius is that Buffett buys businesses, he   likes to make easy things difficult,” Buffett says.      extraordinary performance (Goldman Sachs
                      most successful    shareholders of his investment holding        does not buy sectors, ideas or fads.              The reason that the majority of investors           +60%, American express + 325%, Wells Fargo               • Berkshire Hathaway
                                         company, Berkshire Hathaway.                       Buffett’s principles:                   fail to replicate Buffett’s consistent long term         +265%, Coca-Cola + 49%, H&R Block +59%,                    has averaged an
                 investor of all time,                                                                                              returns is that overlaying all of his investment
                                             According to Forbes magazine, as          1. Buy outstanding companies with a                                                                   Moody Corp+70%, Washington Post +52%)                      annual return of
                 Warren Buffett, and     at July 2008 Buffett was the world’s             proven management team—“If a              principles is his patience and discipline to stick       yet Berkshire Hathaway shares have significantly           27.7% since 1977.
                                         richest man with a whopping $62 billion.         business does well, the share price       with what he knows. He never deviates away               underperformed the market. What this means
                   explains how you                                                                                                                                                                                                                   • Since October 1990
                                         Currently Buffett sits in second place           eventually follows.”                      from his investment formula even when faced              according to my analysis is that the best
                                                                                                                                                                                                                                                        Berkshire Hathaway
                                         behind Bill Gates.                            2. Buy below intrinsic value—“When           with short term market volatility.                       opportunity in the globe which meets Warren
                too can replicate the                                                                                                    Another reason Buffett has continually
                                                                                                                                                                                                                                                        share price has
                                             Buffett is the CEO, chairman, and            you buy below intrinsic value you have                                                             Buffett’s investment principles perfectly is his
                                                                                                                                                                                                                                                        compounded at
           consistent high returns                                                        a margin of safety as well as a high      provided high returns to the shareholders of             company itself—Berkshire Hathaway.
                                         chief investment manager of Berkshire                                                                                                                                                                          approximately 85%
                                                                                          profit opportunity.”                      Berkshire Hathaway is because he is the world’s              Berkshire Hathaway has a proven track
                                         Hathaway, but does not have any quirky                                                                                                                                                                         per annum.
            the ‘Oracle of Omaha’                                                                                                   most successful investor, Buffett receives               record of providing returns to shareholders
                                         products as Bill Gates does, nor was          3. Adopt a focused investment
                                                                                                                                    more opportunities than all other professional           (27.7% annual returns since 1977), solid                 • $10,000 invested
                has achieved for over    he born into wealth like James Packer.           philosophy—“If you believe the share
                                                                                                                                    fund managers and the terms of which those                                                                          with Warren Buffett
                                         Buffett simply understands a few simple          price will increase, then why not have                                                             management team (Buffett himself), and
                       half a century.                                                                                              opportunities are offered or negotiated are              according to the current book value is trading             back in 1956 would
                                         investment principles.                           a large investment in that company.”
                                                                                                                                    always skewed in Buffett’s favour.                       below intrinsic value.                                     be worth over $300
                                                                                                                                         Buffett is a big believer in exploiting freak         • Proven management team                                 million today.
                                                                                                                                    conditions that lead to even great companies               • Trading below intrinsic value                        • Buffett is known
                                                                                                                                    being sold cheaply.                                        • Consistently provided high long term                   as the Oracle of
                                                                                                                                         In 2009 Buffett stated, “We have a lot of                      returns to shareholders                         Omaha.
                                                                                                                                    cash and we are now seeing things that give us
                                                                                                                                    the opportunity to use that cash sensibly.”                                                                       • Buffett was born on
                                                                                                                                                                                             To invest or not to invest                                 30th August 1930.
                                                                                                                                                                                             If you would like to gain access to the same
                                                                                                                                    Be greedy                                                deals as Buffett does, and to replicate the              • Buffett’s first job
                                                                                                                                         In October 2008, at the height of the               consistent high returns Buffett achieved                   was as a newspaper
                                                                                                                                    American banking crisis, when the majority were          then there is no need to reinvent the wheel,               delivery boy.
                                                                                                                                    fleeing the banking system in a frenzied panic,          all you need to do is simply buy shares in

                                                                                                                                                                                                                                                      • At the age of 13
                                                                                                                                    Buffett injected $5 billion into US investment           Berkshire Hathaway.                                        he filed his first tax

                                                               The Returns
                                                                                                                                    bank Goldman Sachs.                                          Now here lies the problem. One A class share           return claiming a
                                                                                                                                          “When all others are being fearful, be             in Berkshire Hathaway will set you back $99,000 at         $35 deduction for
                                                                                                                                    greedy,” Buffett says.                                   the time of writing. As you need US dollars you will       his bicycle.

                                                                     of the
                                                                                                                                         He did not buy ordinary shares that all             also face an additional risk of currency fluctuations.
                                                                                                                                    others were offered but Perpetual Preference                                                                      • Buffett’s annual
                                                                                                                                                                                             There is also the obvious fact Buffett is pretty
                                                                                                                                    shares that provided Goldman Sachs did not go                                                                       salary is just
                                                                                                                                                                                             old being almost 80, so what will happen to the
                                                                                                                                    completely broke, meant his entire $5 billion                                                                       $US100,000.
                                                                                                                                                                                             share price of Berkshire Hathaway when he does
                                                                                                                                    investment was protected.                                eventually pass away?                                    • Buffett is the
                                                                                                                                         Yet Buffett has the right to convert these units        These are all questions Australian investors           world largest
                                                                                                                                    to ordinary shares at any time over a five year          must consider when analysing whether to invest             philanthropist
                                                                                                                                    period at a price of $115 per share. Which means         in Berkshire Hathaway.                                     dedicating the
                                                                                                                                    shareholders of Berkshire Hathaway can enjoy                 Warren Buffett has been the world’s most               majority of his
                                                                                                                                    all the upside profit potential if Goldman Sachs         successful investor, his investment principles             wealth to charity
                                                                                                                                    share price trades above $115 per share, yet are         have created the foundation to ensure he has               once he passes.
                                                                                                                                    without the risk of losing capital if the price falls    consistently provided extraordinary returns to           • Buffett and Bill
                                                                                                                                    (provided the company stays in business).                shareholders of Berkshire Hathaway for over                Gates are bridge
                                                                                                                                         Buffett also negotiated for Berkshire               50 years. These principles are still relevant              partners.
                                                                                                                                    Hathaway to be paid 10% per annum in interest            today and throughout 2008 and 2009 gave
                                                                                                                                    on the $5 billion investment. Currently Goldman          Buffett the opportunity to again wave his                • Buffett lives in the
                                                                                                                                    Sachs share price is trading at $170 meaning             magic wand. TB                                             same house he
                                                                                                                                    Buffett is sitting on a paper profit of almost $US3                                                                 purchased in the
                                                                                                                                    billion accumulated in just over 12 months.                             Justin Beeton is the managing               1960s.
                                                                                                                                         Buffet says, “Great investment opportunities                       director of the highly regarded           • Buffett’s favourite
                                                                                                                                    come around when excellent companies are                                stockbroking firm JB Global.                meal is a burger
                                                                                                                                    surrounded by unusual circumstances that cause                          www.universalwealthcreation.com             washed down with
                                                                                                                                    the share price to be undervalued.”                                                                                 cherry coke.

46   thinkBIG   Volume 3.1                                                                             www.thinkbigmagazine.com     www.thinkbigmagazine.com                                                                                          Volume 3.1   thinkBIG      47
     BUSINESS:                  PAY M E N T               P L A N S

                                 The Easy but Overlooked Way

                Ken Wood
                                     to                Lift Your Profits
        is the founder and       When entrepreneurs seek to boost their sales revenue and
        Chief Tap Turner at
                 I.T. on Tap.    improve their customer retention, one simple yet powerful
                                 strategy is often overlooked: offering customer payment plans.

                                 T  he large corporate space figured this out
                                    some time ago, and in fact you can see
                                                                                      • It’s likely that your electricity company,
                                                                                        Internet service provider and other utilities       feature that consumers expect and
                                                                                                                                            demand from companies in the
                                                                                                                                                                                                 Clearly offering                        credit cards—taking a lesson from
                                                                                                                                                                                                                                         your Internet service provider. This
                                 them using this approach in many of your own           are set up to charge their bills to your credit
                                                                                                                                            categories above.
                                                                                                                                                                                               payment plans can                         works best when customers buy
                                 experiences as a consumer:                             card each month.
                                 • When you are shopping for a new car,               • Your gym is debiting your card for their          • Easier budgeting: Most of us find it           generate extra revenue                        from you regularly and the value of
                                                                                                                                                                                                                                         each invoice is small (less than about
                                   it’s certain that every manufacturer has             monthly membership fee. Even if you don’t           easier to manage our money when
                                                                                                                                            expenses are a regular, predictable
                                                                                                                                                                                              for your business if                       $200 for consumers or less than
                                   ensured that their dealers have a monthly            make it to the gym for some time, odds are
                                                                                                                                                                                                                                         $1,000 for businesses).
                                   finance option available. Without finance,           you won’t cancel your membership to save            amount each month. Many people find            you’re selling consumer
                                   only a fraction as many cars would be sold           $70 per month.                                      it extremely difficult to plan and save                                                    • Selling equipment? Provide a
                                   each year.                                                                                               up to pay cash for a large purchase.                 products...You’ll                       prepayment option for regular
                                                                                      • Of course one of the oldest forms of
                                                                                                                                                                                                                                         servicing, for example: schedule a
                                 • If you’re renting the house you live in, then        payment plans is still popular today: the ‘lay        Clearly offering payment plans can               quickly start to see                      technician to visit every quarter (if
                                   it’s very likely that you’re paying by automatic     by’ programs offered by retail stores generate    generate extra revenue for your business
                                   monthly debit to your bank account.                  around $2 billon in sales per year.               if you’re selling consumer products. If you         opportunities when                         that’s what is required) and set up a
                                                                                                                                                                                                                                         payment plan charging one third of the
                                                                                                                                          operate in a B2B niche, then you may
                                 • Your insurance company would much prefer              The examples of payment plans above all                                                           you focus on making it                        fee each month. A busy plant manager
                                   that you use the pay-by-the-month option, if                                                           not have considered the fact that many
                                                                                      work because they offer one or both of these                                                                                                       will appreciate the set-and-forget,
                                   you aren’t already. They know that sending         two key benefits to the customers using them:
                                                                                                                                          businesses want the same two benefits           easy and convenient for                        hassle free service—especially if you
                                   you a bill for the annual renewal will prompt                                                          as consumers do. The only difference is in
                                   you to shop around and quite likely switch
                                                                                      • Convenience from automation: We’ve all            terminology: the business world refers to         customers to buy from                        ‘sweeten the deal’, by absorbing the
                                                                                        become so busy that saving even a few                                                                                                            cost of any unplanned service calls that
                                                                                                                                          the two points above as ‘labour savings’
                                   companies, so instead they process a smaller
                                                                                        minutes per month on paying bills is a                                                                you—and then keep                          are required in spite of your regular
                                   automatic debit each month to keep inertia                                                             and ‘cash flow management’ respectively.
                                                                                        relief. In fact it’s become a must-have, a                                                                                                       maintenance work.
                                   on their side.                                                                                            Are you making full use of payment                 buying from you.
                                                                                                                                                                                                                                       • Perhaps you can add an ongoing supply
                                                                                                                                          plans in your business? There is every
                                                                                                                                                                                                                                         of consumables to follow a capital
                                                                                                                                          reason to do so—the technology has
                                                                                                                                                                                                                                         purchase, such as a subscription to
                                                                                                                                          become affordable for any size business       • Smoother cash flow in your business—
                                                                                                                                                                                                                                         supply chemicals after you’ve installed
                                                                                                                                          and the benefits are compelling:                especially important if your product has
                                                                                                                                                                                                                                         a new swimming pool. You will know
                                                                                                                                          • Increased sales of large ticket items         seasonal or other dips in sales at certain
                                                                                                                                                                                                                                         how quickly the supplies of chemicals
                                                                                                                                            (which often have the highest profit          times of year.
                                                                                                                                                                                                                                         will be used if the pool is being
                                                                                                                                            margins).                                       What types of payment plans can              properly treated, so you can organise to
                                                                                                                                          • Lock in ongoing, repeat business that       you offer in your business? You’ll quickly       replenish them at the right time.
                                                                                                                                            you would otherwise have to compete         start to see opportunities when you focus
                                                                                                                                                                                        on making it easy and convenient for               Adding the right payment plan strategy
                                                                                                                                            for (be the easy, default supplier for
                                                                                                                                                                                        customers to buy from you—and then             to your business is one of the fastest and
                                                                                                                                            future needs).
                                                                                                                                                                                        keep buying from you.                          easiest ways to lift profitability—without
                                                                                                                                          • Improved customer retention (as in the                                                     having to change anything else. With a bit
                                                                                                                                            pay-by-the month insurance example).           Depending on your business, some            of thought, you’ll quickly start coming up
                                                                                                                                                                                        options could be:                              with ideas that complement your products
                                                                                                                                          • Reduced labour costs in your accounts
                                                                                                                                            department (automatic debits replace        • Automate payment of your regular             and will be on your way to realising the
                                                                                                                                            people chasing unpaid invoices).              invoices by debiting your customers’         potential of this powerful idea. TB

48   thinkBIG   Volume 3.1                                                                                   www.thinkbigmagazine.com     www.thinkbigmagazine.com                                                                                       Volume 3.1   thinkBIG      49
     W E A L T H :                TRADING               PSYCHOLOGY                          (PART              1)

                                   How to
                                   Your Day Trading Psychology
        Lachlan Elsworth
               is Managing         What does it take to become a successful Day Trader and
         Director of Traders
                                   take advantage of the billions of dollars that are available in
     International Australia
          and New Zealand.         the markets every day? Lachlan Elsworth discusses trading
                                   psychology with thinkBIg.

                                   thinkBIG: Most people think that trading is         switch markets and strategies and indicators in
                                   complex and difficult to understand. How does       search of that 100% return in a day. Discipline
                                   a new trader step toward a sound psychology?        regarding the strategy that you use, what you
                                                                                       trade and when you trade it, breeds consistency
                                   LE: For new traders who are committed to their
                                                                                       of trading behaviour and this breeds confidence
                                   success, live mentoring in the market is the
                                                                                       and a good trading psychology.
                                   secret to a great start and a great psychology.
                                   Trading well as a novice is about getting               Building block two: Keep your trading
                                   your hand held from your first live trade. This     simple. Many new traders are attracted to
                                   mentoring must continue until a new trader          hype and complexity and this must be avoided
                                   has developed the independence and they are         at all cost. Complexity may appear attractive
                                   a semi-professional trader in their own right.      at first, but for most people complex trading
                                   Gone are the days where smart traders should        is hard to master and may eventually destroy
                                   ‘go it alone’. I would suggest that 90% of          your trading confidence. Ensure that the
                                   new traders fail at trading because they adopt      strategy you have been mentored in is easily
                                   the lone-wolf mentality, choosing to compete        understood and the key points that initiate a
                                   in the market, instead of getting live ‘in the      trade are easy to identify.
                                   market’ mentoring from the word go.                       To test your own understanding of the
                                                                                       strategy you use, label a chart and explain
                                   TB: Once the foundation is set, what keeps a        what you do to a complete non-trader. This
                                   new trader on the path to a great psychology?       practice will reinforce your understanding
                                   LE: Great question! There are many opinions         of the strategy you use and strengthen
                                   regarding trading psychology, however I             your belief in your own ability to trade that
                                   agree with all those that love simplicity. New      strategy. Both are excellent techniques to help
                                   traders need to be smart about what they            you develop a great trading psychology.
                                   are doing. They need to avoid the temptation            Building block three: Set a realistic
                                   to be dazzled by the abundance of trading           expectation. Experienced trading educators
                                   opportunities, and instead stay focused on          will tell you up front that trading is not a get
                                   three key psychology building blocks.               rich quick scheme. In fact, trading should be
                                       Building block one: Refine your scope. New      a ‘get rich slowly and learn how to keep it’
                                   traders will tend to want to take a successful      scheme. Many people, me included, have
                                   strategy and apply it to the entire market. Don’t   been sold trading platforms and schemes
                                   do this. To build a great psychology, identify an   on the pretence of amazing [and unrealistic]
                                   already profitable strategy, analyse the results    performance. When the performance
                                   achieved live in the market and then stick to the   inevitably does not come, we second guess
                                   strategy. It is best to trade just one thing, say   our own abilities and this destroys our
                                   FOREX (Currency), and trade it in the same time     confidence in our ability to trade and our
                                   slot each day. Be boring. Avoid the temptation to   trading psychology. TB

50   thinkBIG   Volume 3.1                                                                                   www.thinkbigmagazine.com     www.thinkbigmagazine.com   Volume 3.1   thinkBIG   51
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                                                                                             My millionaire mentor always said:
                                                                                                                                            purchase a 12 month subscription to                                               Expiry date:
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                                 wouldn’t happen and didn’t.                           fall for anything, but to have a healthy dose of                                                                                       Signature on Card:
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                                       Shares crashed by up to 80%, however            scepticism and remain open-minded so you do                                                                                            Client No:
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                                 property remained flat. Some suburbs saw a            your due diligence and take intelligent action,
                                 small drop, but they have largely recovered and       rather than being paralysed by fear, or doing
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                                       The larger drops were restricted mainly               People fail because they are either too
                                 to the top end, particularly in suburbs like          cynical or too gullible. Tread the path down                                                                                                                          SUBSCRIBE NOW!
                                 Mosman in Sydney, however even this suburb            the middle where it’s less crowded. TB                                                                                                                              PHONE: 0416 581 594 or
                                                                                                                                            Other countries: US$106       including postage &                                               EMAIL: subscriptions@thinkbigmagazine.com or visit our
                                                                                                                                            (approx, converted from A$128)& handling.
52   thinkBIG   Volume 3.1                                                                                   www.thinkbigmagazine.com              www.thinkbigmagazine.com                                                                                                    FAX: (02) 9925 8099
                                                                                                                                                                                                                                          WEBSITE: www.thinkbigmagazine.com or Volume 3.1 thinkBIG 53
     W E A L T H :               S T O C K S
                                                                                                                                               to get called out so we have to sell ‘out-   under the market value. On the flip side,        be earning an extra 10% per month in
                                                                                                                                               of-the-money’ calls. Here’s an example       if the stock closed at $44, the option           addition to whatever capital gains you
                                                                                                                                               of what we could do assuming it is           holder wouldn’t exercise their option to         earned if the stock increased in value. If
                                                                                                                                               December:                                    buy the stock from you at $45 because            you can do that for a year, you’ll double
                                                                                                                                                • Company 1: Sell the Jan ‘09 $45 calls     they could buy it at market at $44. The          the value of your portfolio.
                                                                                                                                                  for $0.25 – brings in $250                option holder has the ‘right’ but not the             What if you can only do half of that?
                                                                                                                                                • Company 2: Sell the Jan ‘09 $130          ‘obligation’.                                    Or a quarter? It’s all a bonus just for using

                                             Time to                                                                                              calls for $1 – brings in $1,000                 Alternatively, as the stock rose close     and abusing your stock. Don’t ya think it’s

                                  Rough Things Up
                                                                                                                                                                                            to the strike price of the call, you could buy   worth ‘roughing up’ your portfolio a little
                                                                                                                                                • Company 3: Sell the Jan ‘09 $65 calls
                                                                                                                                                                                            back the call you sold and then sell another     for an extra 10 or 20 grand a year?
                                                                                                                                                  for $0.20 – brings in $200
                                                                                                                                                                                            one that is further ‘out of the money’. This          So there you have it folks, another
                                                                                                                                                • Company 4: Sell the Jan ‘09 $55 calls     repair strategy can actually make you more       strategy for making a few extra bucks by
                                                                                                                                                  for $0.20 – brings in $200                money as you’re trading the Bell Curve. As       writing covered calls.
                                                                                                                                                                       Total Rent: $1,650   time passes, the sold calls lose time value           Good luck… TB
                Aussie Rob                                                                                                                     Now we’re talking! We’ve now put Aunt        so you should be able to buy them back
         has just released a
                                   G’day Folks, Aussie Rob here ... It’s time to rough up ya stocks a                                                                                                                                        To learn more about renting shares and to
                                                                                                                                               Mabel’s stock to work and we made            cheaper than what you originally sold them
       brand new Covered           bit and start making some serious profits. No more pussyfooting                                             $1,650 for doing what? How hard was          for. You’ll be paying extra for the intrinsic    receive my FREE DVD information package,
          Call training DVD                                                                                                                                                                                                                  please go to www.rentyourshares.com. Check
                                                                                                                                               that? Too easy, eh! It’s another ‘no-        value component of the option as the value
        called Aussie Rob’s        around by being gentle with the stock that you’re holding. It’s time                                        brainer’ that can make us an ongoing         of the stock has risen, but you’ll make it
                                                                                                                                                                                                                                             out www.LifestyleTrader.com for more great
                                                                                                                                                                                                                                             trading information.
        Share Renting DVD          to get serious and put your stock to work. Stocks are made for                                              residual income month after month. It’s      back and then some, when you sell the
      that teaches step-by-                                                                                                                    no different to owning real estate and       next strike out. Imagine, a trade going
         step how to write         using and abusing, not for tucking away in a neat little portfolio.                                         renting it out. If Aunt Mabel left you her   wrong that ends up making you more
              Covered Calls.                                                                                                                   home, you wouldn’t just leave it empty,      money... How sweet is that?

                                   B     y roughing up your stocks a little each         get an ongoing residual income from it.               would you? Of course you wouldn’t.                 So there you have it folks, you now
                                         month, you could be extracting an extra               If this story sounds like you, then you’ll be   You’d rent it out and you’d enjoy the        know how to put Aunt Mabel’s stock to
                                   3%, 5% or maybe even more outta your stock            kicking yourself when I show you what you have        rental income each and every month.          work. Imagine bringing in an additional
                                   portfolio each and every month with very little       been missing out on. Don’t kick yourself too                Notice how we wrote ‘out-of-the-       $1,650 or more, six times a year? That’s
                                   extra work. If you’re ready for a little rough        hard. You didn’t know what to do before now,          money’ calls since the objective was to      almost $10,000 a year for doing what?
                                   play, roll up ya sleeves as I teach ya step-by-step   but, in a minute you will know what to do.            earn rental income and not to get called     Nothing. If you did it 12 times a year,
                                   how to do it.                                               Just as man has evolved from apes, or           out because we don’t want to lose the        you’d bring in you’d bring in around
                                          We gotta start gentle as we get a bit          so some people believe, the evolution of              stock. But what if the stock rose sharply    $20,000 extra.
                                   sentimental here...                                   trading stocks is evolving too. In the dark           and you did get called out? Let’s take             Can you do it 12 times a year? You
                                          So, Aunt Mabel left you with 1,000 shares      ages, traders used to buy and hold stocks just        Company 1 for example. The person            sure can. Just like renting out a house and
                                   of stock when she passed away a few years             like you’re doing right now with Aunt Mabel’s         who ‘called you out’ would have to pay       having a tenant pay you every month.
                                   ago and you have kept them because, “Well,            stock. Now, more and more traders from the            you $45 for each share. You would then             When you paper trade for a while
                                   they don’t really owe me anything ‘cause Aunt         ‘new school’ are breaking tradition by trading        simply buy the shares back.                  and really get to know your stock,
                                   Mabel gave ‘em to me.”                                smarter and getting their stocks to work for                Called Out is when your stock          you’ll be able to do a lot better than
                                          Can you relate to this? You’re among           them instead of them working for their stocks.        is taken from you if it closes above         the example I gave you as better timing
                                   many others who have been bequeathed stock                  Let’s take a look at the sample portfolio       the option strike price at the option’s      produces better results. By trading the
                                   and kept it because of the sentimental value.         that we mentioned previously:                         expiration date. In this example, we         Bell Curve, you’ll send your extra profits
                                   You kinda feel guilty selling it because it was                                                             used the $45 strike price so if the stock    through the roof.
                                                                                          • Company 1 is now trading at about $40
                                   Aunt Mabel’s. After all, she was your favourite                                                             closes above $45, your stock would be              You’ll be amazed at just how much
                                                                                            so your 1,000 shares are worth about
                                   aunt, wasn’t she!                                                                                           taken, however, you would be paid $45        you can make by selling calls against the
                                          Well, take a look at this:                                                                           for each share. You see, by selling a $45    stock you already own. There are a lot of
                                                                                          • Company 2 is now trading at about $120             call, you’re selling someone the right but   stocks out there that can generate more
                                          Imagine your portfolio consisting of:
                                                                                            so your 1,000 shares are worth about               not the obligation to buy the stock from     than 5% per month! Don’t forget that
                                   companies 1, 2, 3 and 4 with 1,000 shares
                                                                                            $120,000.                                          you at $45. If the stock was say, $46 at     this is an additional 5% you would not
                                   each. And let’s assume all of the stocks in your
                                   portfolio are good Blue Chip stocks that old           • Company 3 is now trading at about $58              the option’s expiration, the option holder   have been getting before.
                                   school investors bought and held.                        so your 1,000 shares are worth about               would exercise their option to buy the             What if you margined your stock
                                          What can you do with this stuff? After all,       $58,000.                                           stock from you at $45 because it is $1       and bought more? You’d then effectively
                                   if you leave it in your account for 20 years, like     • Company 4 is now trading at about $48
                                   so many of the old school do, then really, all of        so your 1,000 shares are worth about
                                   it is just ‘stuff’ because it’s not doing anything       $48,000.                                              If Aunt Mabel left you her home, you wouldn’t just
                                   for you. All that is happening is every good          That’s a grand total of just more than $266,000
                                   year, the value of your portfolio goes up and         but what is it doing for you? It’s just stuff until      leave it empty, would you? Of course you wouldn’t.
                                   every bad year, it goes down.                         you put it to work. So what are we gunna do?             You’d rent it out and you’d enjoy the rental income
                                          Surely, there’s something else you can do      We’re gunna rent the stocks. That’s right; we’re
                                   with this portfolio to generate some income,          gunna sell covered calls against them.                   each and every month.
                                   isn’t there? Sure there is, you can rent it and            The objective here is that we don’t want

54   thinkBIG   Volume 3.1                                                                                     www.thinkbigmagazine.com        www.thinkbigmagazine.com                                                                                         Volume 3.1    thinkBIG       55
      W E A L T H :              FINANCIAL                   FEASIBILITY                         (STEP            3)
                                                                                                                                           profit there is in a development. It is        more expensive to build than a two-                from scratch e.g. the cost of a DA can
                                                                                                                                           always important to include contingency        bedroom apartment in Blacktown.                    be anywhere from $10,000-$500,000
                                                                                                                                           costs to allow for any unforeseen                    A larger site will present different costs   depending on the size of the site.
                                                                                                                                           circumstances because costs will blow          to build per unit, i.e., if you are building six
                                                                                                                                           out along the way and you need to be           units then they may be $180k per unit to           Remember the importance
                                                                                                                                           prepared to prevent them from cutting          build, but if you were building 60 units then         of a true end sales figure

                                 Seven Stages
                                                                                                                                           into your profits.                             they may $160k per unit to build.                  Generally the only income that you will
                                                                                                                                                 The banks will always look for at              Larger sites can also work out to be         receive from a development is the income
                                                                                                                                           least a 20% profit margin before they          cheaper due to buying power. However               you will receive from the sales of the
                                                                                                                                           will consider funding, so this must be the     due to extra amenities and services                dwellings once complete.

                                 Of Property Development
                                                                                                                                           minimum profit that you aim for. Also, for     needed, the prices may be driven up.                     Remember: Don’t be overly
                                                                                                                                           the site to be worth your time and effort,     Such costs include:                                generous in calculating your income.
                                                                                                                                           this is the least you should aim to achieve                                                       Be realistic and base it on current
                                                                                                                                                                                            • Lifts—generally needed in any
        Carly Crutchfield                                                                                                                  from any development you wish to take                                                             comparable sales. The only person you
                                                                                                                                                                                                 buildings higher than three levels
     At the age of 28, Carly      You have learned how to find a development site, how to                                                  on. If initially your feasibility only comes
                                                                                                                                                                                            • Basement parking
                                                                                                                                                                                                                                             will be fooling is yourself.
         Crutchfield is a self                                                                                                             out with a 12% to 15% profit, then with
           made millionaire,
                                  analyse that site and also how to do a quick calculation to find                                         some negotiating on costs you may be             • Large Garden area                              The completed feasibility study
                                                                                                                                           able to bring this up to 20%. However,           • Pathways                                       Once you have completed your
         the CEO of several       out if it’s worth researching further. Now, it is time to learn
       national companies,                                                                                                                 we recommend you aim for higher than             • Driveway                                       feasibility study you need to make it look
          has been involved       Step 3: how to conduct a full financial feasibility to make sure                                         20% profit to be safe and cover any                                                               professional with all the information you
                                                                                                                                           hidden and contingency costs.                  Costs will vary per development.                   have just gathered. The more professional
            in developments       the site is profitable.                                                                                                                                 However, they can be similar and you will          the better, this pack has to show
     through-out Australia,
                                                                                                                                                                                          get to know ballpark figures for certain           confidence, competence and profitability.
           New Zealand and                                                                                                                 The current market                             suburbs and styles.                                It also needs to be realistic. Banks will use
      America with a value        What is feasibility?                                   Land purchase price—You can only pay                  & the projected sales
         of more than $200                                                                                                                                                                                                                   this feasibility study as one of the items to
                                  Full financial feasibility allows you to see the          for the land what will still leave you with    It is important to be aware of the current     Raw or DA approved
       million dollars and is                                                                                                                                                                                                                base your application for finance on and
                                  potential profit or loss of your development              enough profit.                                 situation in the property market. For          There are many more costs involved
      currently undergoing                                                                                                                                                                                                                   a few figures on the back on an envelope
                                  site. It shows you whether a development is                                                              example, if you are building 20 three-         in a raw site than a DA approved site.
          several projects in                                                            These can all be negotiated, but what most                                                                                                          isn’t going to cut it.
                                  financially feasible, if it is gong to be adequately                                                     bedroom townhouses, you will need to           Developing a raw site means starting
              NSW and QLD.                                                               people don’t realise is that good negotiating                                                                                                             Remember you should only
                                  profitable and whether it is worth researching                                                           project a figure at which you think you
                                                                                         can often be the difference between a                                                                                                               proceed with sites that have a margin on
                                  further. Obviously it’s not worth developing a site                                                      can sell these. It is absolutely essential
                                                                                         development being feasible or not.                                                                                                                  development cost of over 20%.
                                  if it isn’t going to make you any money.                                                                 that this figure is well researched and
                                                                                               Shop around and obtain at least three                                                                                                               Now you have a profitable site and
                                          Professional feasibility software helps                                                          realistic or else it has the potential to
                                                                                         quotes, bearing in mind that the cheapest                                                                                                           you’re ready to get the development
                                  work out every single cost in the development                                                            throw your whole development off track.
                                                                                         is not always the best; ensure that you are                                                                                                         process underway. I will go into more
                                  process, i.e. construction, GST, borrowing costs,                                                               You do not base this on last year’s
                                                                                         not rushing into accepting the first price you                                                                                                      detail on step 4 in the next issue:
                                  interest to be paid, consultant costs and how                                                            figures, you do not base it on the current
                                                                                         find. In fact this should actually be a golden                                                                                                      Financing, where I will be showing
                                  much profit in both percentage and dollars.                                                              trend, you base it on what similar
                                                                                         rule of life and is not exclusive to property                                                                                                       you how to go about financing your
                                  This is the stage where you get down to the                                                              properties in that area are selling for
                                                                                         development.                                                                                                                                        development and how to get started. TB
                                  nitty gritty costs.                                                                                      right now. Obtain actual comparable
                                                                                               The main two prices that are negotiable
                                                                                                                                           recent sales of similar properties in the
                                                                                         in property development—and make the                                                                                                                   Log onto www.cdevelop.com.au/
                                  Golden rule number one:                                                                                  area. If you base it on a rising trend and
                                                                                         biggest difference to profits—are construction                                                                                                         feasibility to download free feasibility
                                     Always get three quotes                                                                               properties cease to rise in price then your
                                                                                         costs and land purchase price. These can                                                                                                               software and to find out more on
                                  For almost every single cost incurred in property                                                        profit figure will be wrong. If you base
                                                                                         always be negotiated.                                                                                                                                  the courses that we offer on property
                                  development, that cost is negotiable. Here’s an                                                          it on too long ago then again, you’re
                                                                                                                                                                                                                                                development. Call 02 9371 4799 or
                                  example:                                                                                                 figures will be wrong.
                                                                                         What type of information                                 By basing it on today’s actual sale
                                                                                                                                                                                                                                                email info@ccorp.com.au for more
                                  Builders—To confirm how much each dwelling                is included in a feasibility?                  prices, you are greatly reducing risk.
                                     will cost to build (each unit, house etc that       You will need to enter details of the
                                     is being built).                                    development into your feasibility such as:
                                  Architects—To confirm what you can get on the             • Time to complete                             Costs will greatly vary per development. If
                                     site and to maximise the usage of the land.            • Retail value (what the end houses or units   you are going to build, construction costs
                                                                                                 will sell for)                            will be your largest costs by far; these
                                  Quantity surveyors—To give a rough estimate
                                                                                            • Expenditure—list of costs such as            costs can differ from suburb to suburb.
                                    of costs for building and construction.
                                                                                                 construction costs, consultant costs,     Building in an inland suburb is usually
                                  Engineers—Responsible for all the internal                     council costs etc                         cheaper than building on a beachfront
                                     workings of the dwellings and to ensure                • Contingency Costs                            suburb, and there are many varying
                                     that each dwelling complies with safety                • Finance Costs                                factors such as the soil type or land slope
                                     standards such as fire regulations.                 By entering all costs—right down to interest      that would result in you getting different
                                  Interest and finance establishment fees—               rate and finance establishment fee—into a         quotes. For example, a two-bedroom
                                     Also negotiable.                                    feasibility you will be able to see how much      apartment in Bondi is going to be a lot

56   thinkBIG   Volume 3.1                                                                                    www.thinkbigmagazine.com     www.thinkbigmagazine.com                                                                                             Volume 3.1    thinkBIG       57

                                                                                                                                                  What do fast-growth companies do that you aren’t doing - yet?
                                                                                                                                                                   Would you like to grow your revenue and make your
                                                                                                                                                                   business outrageously profitable without working

                                                          E-Commerce                                                                                               yourself into the ground?

                                                          To Get Smarter
                                                                                                                                                  Dear Entrepreneur,                                                     We’ve taken the automated software systems
                                                                                                                                                  We both know that starting and running a small business can be         that we created for Universal Events, and made
                                                                                                                                                  a long, hard slog at times.                                            them available to other entreprenurial businesses
                                                                                                                                                                                                                         for an affordable monthly subscription through
                                                                                                                                                  Perhaps, like me, you’ve done more than a few 80 hours weeks
                                                                                                                                                                                                                         I.T. on Tap.
                                                                                                                                                  since you started this journey. And perhaps we’ve both told
                                                                                                                                                  ourselves, “that’s just what it takes to get a business of the         To date, several dozen entrepreneurs have
                                                                                                                                                  ground and grow it into something truly successful.”                   used our systems for online marketing, sales,
                                                                                                                                                                                                                         operations, and admin to transform their
                                                    This e-commerce revolution has not              Nintendo and American Express. That’s         That’s true...up to a point. Few market-dominating, industry-
                                                                                                                                                                                                                         established offline businesses into automated
                                                    been lost on major retailers. Big brand         where the similarity to other on-line         leading, wealthy businesses have ever been started without a lot
                                                                                                                                                                                                                         revenue machines.
                                                    names like Myers and K-mart and Harvey          shopping sites ends however.                  of sweat and hard work by the founder.
                                                    Norman are selling on-line. They have to              The starting price of the products                                                                             If you’re ready, we’d like to offer the same to you.
                                                                                                                                                  But you can only do so much, and there comes a point early on
                                                    if they want to stay in the game.               on offer are guaranteed to be the             where the business needs to grow beyond your own efforts. At           • If your business has 4-45 employees
                                                           They know that the key to smarter        lowest internet price available. Then, by     that point you face a choice, with two options in front of you:        • If you think you could bring in a lot more
                                                    business is on-line.                            purchasing DubLi credits (similar to the      1. Leverage through people: you can grow by hiring a lot of            customers by executing the right Internet
                                                           Like the traditional ways of shopping    Costco membership program) and using             employees, and deal with the challenges of recruiting and           marketing strategies
                                                    before it, on-line business has also            a unique reverse auction function, DubLi.        managing a much larger team—and the much larger wages
                                                                                                    com customers drive the price of products
                                                                                                                                                                                                                         • If you’d like to cap or reduce labour costs in
                                                    become very competitive. Customers                                                               bill that comes with it.                                            your business while still growing revenue rapidly
                                                    now know that they will get a better            down rather than up.
                 • By Diana ScOtt                   deal ‘on-the-net’ than they would by                  An intriguing concept and if the
                                                                                                                                                  2. Invest in systems: you can automate your business as much           ...then you’ll want to take a closer look at I.T. on
                                                                                                                                                     as possible, drive up your revenue per employee and profit          Tap—the diagram below will give you an overview.
                                                    visiting the store. It makes sense. There       on-line testimonials are anything to go by,
                Once the exclusive                  are no electricity bills, no staff sicknesses   the savings can be staggering.
                                                                                                                                                     margins together, creating a truly scalable business with the
                                                                                                                                                     foundations for much more growth in the process.
            domain of the internet                  to pay for, no thefts to factor in. And the           The lowest unique bid component of
                                                                                                                                                  Of course in time you’ll probably do both, but here’s a secret
                                                    customers are loving it.                        the site uses the same ‘timed’ concept as
      savvy, transacting on-line                           But there is a down side.                e-bay, but again the products for sale are
                                                                                                                                                  that most entrepreneurs don’t learn until much too late:

        has now become part of                             With plethora of on-line shopping        new and it’s the lowest price that secures    Put good systems into your business early—long before you
                                                    options, traders are facing the inevitable      the product.                                  probably think you’re ready—and you’ll set yourself up for
            every day life for most                 challenge of cut-through marketing. Who               Incorporating over a thousand brand     shorter working hours, a lot less stress and a ton more profit.
                                                    can put their virtual discount hand up the      name merchants into the shopping mall
          of us—regardless of our                                                                                                                 My wife Karen and I have had one of our businesses, Universal
                                                    highest to attract customers? And how           component of the site also adds some          Events, ranked on the BRW Magazine Fast 100 list for the 3rd
       alphabetical generation.                     low in the discount stakes can they go?         serious credibility to the total offering.    year in a row this year. It’s been one of the 100 fastest-growing
                                                    How do they attract customers to their          In what could be an e-commerce first,         companies in Australia in 2007, 2008 and 2009. At one stage
                                                    site and, just as importantly, how do they      DubLi.com are also harnessing the power       that business grew 16 times in only 3 years—that was a wild

     Forty-something’s order groceries on-line      create an on-line shopping experience           of social networking by allowing what         ride and not always fun either!
                                                    that will continue to bring those               they call business associates, to purchase    Let me tell you that at times it was tough holding the business
        and have them delivered to their door.      customers back?                                 their own DubLi shopping portal. Like a       together while it expanded so fast. We had challenges with
                 Frequent flyers have stopped              After seven years of development,        franchise, business associates are able       hiring and training people quickly, maintaining customer service
       queuing up at check-in terminals. They       relatively new kid on the block, Dubli.com      to market their site to customers—            standards and staying sane while we did it.
      pay for their flight, select their seat and   may be leading the way. This customer           globally—and share in a percentage of         The key to making it work for us was an early investment in systems.
                                                    driven on-line shopping portal has              the transactions. Using both on and off-                                                                             Contact us and join a free webinar to learn more, have a no-
     print out boarding passes—all with just a                                                                                                    Right at the start of our growth, while the company was still only 5
                                                    incorporated the multi-billion dollar           line social networking, advocates, and as                                                                            obligation discussion about your business, or try us out with a 30
                   few clicks on the keyboard.                                                                                                    people, we experimented with technologies, we started leveraging
                                                    Costco retail model with the fun of a           a consequence, customers, accumulate at                                                                              day free trial.
           Pizza lovers can order and track the                                                                                                   the Internet, we spent a fortune with programmers and we made
                                                    reverse style auction concept.                  a viral rate.                                                                                                        Talk to you soon!
     delivery of their dinner while catching up                                                                                                   the business highly automated. Revenue per employee (a much-
                                                           Launched in the US in July, 2008               Rewarding people to market an           overlooked metric in my book) increased 2.7 times.
                     with friends on Facebook.
                                                    and due to launch in Australia and              on-line shopping portal could very well be
         And anyone can sell anything (even
                                                                                                                                                  Now you can automate your business in the same way...but               Ken Wood
                                                    New Zealand in March, 2010, DubLi.              the next e-commerce business model.
                                                                                                                                                  without making the mistakes along the way that we did and              Chief Tap Turner
         Madonna look-alike toast burns) by         com boasts three separate shopping                    And if everyone wins—the company,
                                                                                                                                                  without spending anywhere as much money to get the same result.        I.T. on Tap
      advertising on e-bay—a site that boasts       experiences. The products they sell are all     the customer and the business owner,
                   over 53 million customers.       new and from major suppliers like Apple,        then this model could be a smart move. TB

58   thinkBIG    Volume 3.1                                                                                         www.thinkbigmagazine.com      www.thinkbigmagazine.com
                                                                                                                                                  www.ITonTap.com • 02 9925 8007 • info@itontap.com                                                             Volume 3.1      thinkBIG   59
     W E A L T H :                 P O S I T I V I T Y
                                                                                                                                         summary. Then outflow this to the market and                      have unlimited possibilities, most people choose
                                                                                                                                         invite them to indulge in your excellence.                        the same reality again and again throughout
                                                                                                                                                                                                           their lives.
                                                                                                                                         Rapid communication lines                                             The reason for this is that everyone’s reality
                                                                                                                                         Place your unique difference onto the                             is unique to them. What’s easy for one person
                                                                                                                                         internet. Find as many communication lines                        is a struggle for another. It’s not related to
                                                                                                                                         as possible and get your outflow moving                           intelligence or education. It’s directly connected

                                                5 Ways to                                                                                rapidly. Accelerate your communication lines
                                                                                                                                         with everyone. Write articles and get them
                                                                                                                                                                                                           to their subjective view of the world. Positive
                                                                                                                                                                                                           thinking helps but it does not change one’s

                                     Guarantee Success
                                                                                                                                         published. Get press releases out every week.                     unique view of the world and themselves.
                                                                                                                                         Be persistent. Get things moving quickly
                                                                                                                                         today and everyday. Look for opportunities                        Unconscious secret
                                                                                                                                         to give free talks, or even paid talks as often                   The secret to lasting change is to transform
                                                                                                                                         as possible. Think of creative ways to increase                   wrong conclusions and postulates. Wrong
              Robert Kirby                                                                                                               your database including co-promoting with                         Conclusions (Pierrakos) are made by all of us
           is the Director of         Most successful businesses have awareness around the five                                          other businesses. Send at least one excellent                     as children. If your parents struggled financially
      Energetics Institute in                                                                                                            newsletter per month. Once a day, ask                             and said you had to work very hard to make
      Paddington NSW and
                                      ways to guarantee success, but for businesses that fail the                                        yourself: How can I increase the quality and                      money you may have concluded that ‘money
       an Integrative Body-           ‘Five Ways’ are their blind spots.                                                                 quantity of my outflow?                                           doesn’t come easily’ or ‘I will have to work hard
      Mind Psychotherapist                                                                                                                                                                                 to survive’. Since the conclusions are deeply
      and Executive Coach.
      energeticsinstitute.com.au      S   o what are the five ways and why is it so
                                          important to make sure that these ‘ways’
                                      are part of your business plan? The five ways
                                                                                      All of our qualities—both excellent and
                                                                                      destructive are embedded in our mind and
                                                                                                                                         Change your mind—
                                                                                                                                               change your life
                                                                                                                                                                                                           unconscious you are not in touch with them.
                                                                                                                                                                                                               Accordingly, as an adult, when your
                                                                                                                                         Neuroscientists concluded that                                    investments or career goes flat and you feel
                                      are broken into embodiment, passionate          body. Neuroscientists now believe we become        neurotransmitters and neuropeptides in the                        powerless in the physical universe you will
                                      energy outflow, unique difference, rapid        addicted to negative emotions and beliefs.         cells of the brain and body carry old belief                      postulate (Hubbard) ‘my dreams are too good
                                                communication lines, change your      They are unconscious. In Integrative Body-         systems that constrict success. Quantum                           to be true’ or ‘my goals never manifest’. Does
                                                  mind—change your life.              Mind Psychotherapy we call this embodied           physicists have concluded that although we                        that remind you of anyone? TB
                                                                                      character. You might also call it areas of
                                                                                      unconscious incompetence. What are your
                                                                                      blind spots? If you don’t make them conscious

                                                                                      your business will fail.

                                                                                      Passionate energy outflow
                                                                                      Successful entrepreneurs and leaders are on
                                                                                      fire with their vision. It means that (at least
                                                                                      in the area of business) their life energy is
                                                                                      free to flow outward. This passion is felt
                                                                                      by everyone they meet. Many people with
                                                                                      brilliant ideas never manifest them. They don’t
                                                                                      connect powerfully with others because their

                                                                                                                                                  Leaders Business Mindset We a l t h
                                                                                      outflow is blocked. In many instances they
                                                                                      are suffering from suppression. Once they
                                                                                      know this they can do something about it.
                                                                                      No matter how controlled or self-conscious

                                                                                                                                             Reach all the thinkBIG readership for only
                                                                                      one is, once they confront their embodied
                                                                                      suppression they can create powerful outflow.

                                                                                      Unique difference
                                                                                      Above and beyond the concept of unique
                                                                                                                                                          $42.50 per week
                                                                                      selling proposition (USP), your unique
                                                                                      difference is what your business or organisation                            Now your business can be part of thinkBIG Magazine
                                                                                      embodies that is a profound benefit to the
                                                                                      buyer. Write down 25 unique ways your
                                                                                                                                                  Australia’s number one personal development publication with a national distribution
                                                                                      business surpasses or is different from your                and a subscription circulation of 42,000 together with an online circulation of 140,000
                                                                                      competitors. This must include the unique
                                                                                      qualities of yourself and key team members              What is included: *1 business directory advertisement in each issue of thinkBIG Magazine,
                                                                                      who impact the end user. Take the most
                                                                                                                                               *Your logo in www.thinkbigmagazine.com website directory, 45 words company profile,
                                                                                      important 20% (or five ways) and weave them
                                                                                      in to your unique difference in a one page                                      live url link to your site and contact details.
                                                                                                                                            Interested? then email Amanda at amanda.peros@thinkbigmagazine.com
60   thinkBIG   Volume 3.1                                                                                 www.thinkbigmagazine.com      www.thinkbigmagazine.com                                                                   Volume 3.1   thinkBIG       61
Skills You Need
                                                                                                                          AB: What are the essential qualities of a great speaker?
                                                                                                                          RL: The most important qualities are:
                                                                                                                           • Passion—a speaker must be passionate about the
                                                                                                                             subject to affect an audience.
                                                                                                                           • Purpose—some people might call this ‘altruism’, but
                                                                                                                             a speaker needs to have a sense of ‘greater good’.

                 To Thrive In the New Economy
                                                                                                                           • Knowledge and certainty—knowledge + certainty =
                                                                                                                           • Storytelling—if a speaker can paint the word
                                                                                                                             pictures, the audience join you on the journey.
                 Adriana Bracks, PhD, interviews Ron Lee, ‘The Corporate Ninja’,                                           • Presence—a speaker must connect with the
                                                                                                                             audience, which requires concentration, focus and
                 about personal empowerment, life skills and financial success.                                              the ability to be in, and hold, ‘the moment’.
                                                                                                                           • Value—the speaker must be able to inspire, provide
                                                                                                                             knowledge, information and insight.
                 Adriana Bracks (AB): Ron, what are the three skills you need to
                 thrive in this new economy?
                                                                                                                          AB: You have a unique approach. How did you
                 Ron Lee (RL): The first is Personal Empowerment; the sources are in
                                                                                                                          develop your own speaking style?
                 Eastern-Western Philosophies, Universal Laws, Practical Metaphysics
                                                                                                                          RL: My speaking style evolved as I became more
                 and Martial Arts.
                                                                                                                          comfortable with myself and seeing the benefits
                       The second skill is Selling in Today’s Environment, which is entirely
                                                                                                                          that clients experience. The most effective way of
                 different to the ways that we were taught a few years ago.
                                                                                                                          developing an original speaking style is to reach deeply
                       The third is the ability to present on your feet in front of one
                                                                                                                          into your own essence. Work out who and what                   Ron Lee’s presentations focus on strategic Implementation
                 person up to an audience of thousands. I can teach most people to
                                                                                                                          you are and learn how to express your unique sense             of the philosophies and practices mentioned above.
                 present more effectively than most professional speakers.
                                                                                                                          of humour. Conversely, I’ve seen many presenters,              His workshops focus on empowerment, life balance,
                                                                                                                          consciously or unconsciously, trying to emulate                sales, teams, presentation, speaking and comedy
                 AB: Why is this last skill so important?
                                                                                                                          speakers they admire. I heard an Australian aspiring           to a performing arts standard. CSP is the highest
                 RL: Every part of business involves communication and selling, from
                                                                                                                          speaker talking with a southern American drawl after           internationally-recognised speaker designation, with less
                 the CEO at the AGM to a sales assistant on the shop floor, to speaking
                                                                                                                          a Zig Ziglar seminar, and there are more Tony Robbins          than 7% of registered speakers attaining this level.
                 about your business at a networking event. Skills in public speaking
                                                                                                                          imitations than can be considered healthy.                     Ron is the author of What Shintaro Taught Me—Zen &
                 will improve your effectiveness in other communication areas and in
                 all aspects of your life.                                                                                                                                               The Art of Success.
                                                                                                                          AB: How important is humour to your messages
                                                                                                                          and how can people become funnier?                             “This great book shows you how to combine the dual
                 AB: Why did you decide to become a public speaker?                                                                                                                      powers of the insights and ideas of East and West to
                                                                                                                          RL: In the speaking industry, when someone asks,
                 RL: Our greatest perceived voids create our greatest values. I                                                                                                          achieve at higher levels than you ever dreamed possible.”
                                                                                                                          “should I include humour in my presentations?” the
                 am basically very shy, so public speaking filled that void and
                                                                                                                          answer is usually, “only if you want to be paid.” My                                           —Brian Tracy, author of Goals!
                 communication and extroversion became a value.
                                                                                                                          reply is, “only if you want to be asked back.”
                       The process was catalysed in 1986 when I was watching a                                                                                                           “If you are ready to courageously breakthrough all barri-
                                                                                                                                Humour is integral to my presentations. Steady
                 television program called Star Search with my partner. I said, “Those                                                                                                   ers, live a purposefully inspired life and tap into the Zen
                                                                                                                          Eddie, who turned Cerebral Palsy into a comedic art
                 comedians are hopeless; even I could do better than that.” With a                                                                                                       powers of inner poise, presence, silence and clarity then
                                                                                                                          form describes what it’s like to have his condition. “I
                 challenging look, she said, “Then why don’t you?”                                                                                                                       What Shintaro Taught Me is waiting for your mind and
                                                                                                                          won a breakdancing competition at the local pub,
                       After writing down a few concepts that had been sitting in my brain                                                                                               body to become awakened and spontaneously active.”
                                                                                                                          and I was only walking to the bar.” The message is to
                 for a while, I auditioned and ended up on the show eleven days later.
                                                                                                                          create humour around the way in which you might be                               —Dr. John F. Demartini, bestselling author of
                       Despite competing against a four-time winner, I won and
                                                                                                                          perceived. It’s possible to be a good story-teller and                          The Breakthrough Experience–A Revolutionary
                 appeared on the next four shows. The manager of The Sydney                                                                                                                                  New Approach to Personal Transformation
                                                                                                                          hold an audience without being funny, but audiences
                 Comedy Store was one of the judges on that first episode and asked if
                                                                                                                          will remember a speaker more if they’re laughing.
                 I would perform on upcoming Friday and Saturday nights.                                                                                                                 Web site: www.corporate-ninja.com
                                                                                                                          AB: Is it more important to educate or entertain?
                                                                                                                          RL: It’s a balance of both. If you don’t entertain, keep
                                                                                                                          them interested, they won’t benefit. Alternatively,
                                                                                                                          you could be a boring speaker with high content,           RL: I’ve been a full-time professional speaker for twenty years
                                                                                                                          but the message might not penetrate unless you’re          and have the ‘CSP’ designation. There are 11 professional
                                                                                                                          counting on some sort of subliminal influence while the    speaking associations globally, and the CSP is acknowledged
                                                                                                                          audience is falling asleep.                                as the highest qualification. I was on the assessment panel
                                                                                                                                                                                     to decide who gets the CSP in Australia. Also, I trained
                                                                                                                          AB: How are you qualified to claim that your               at the National Institute of Dramatic Art, have performed
                                                                                                                          students will ‘present more effectively than most          stand-up comedy, and numerous students have performed at
                                                                                                                          professional speakers’?                                    professional comedy venues. TB

62   thinkBIG   Volume 3.1                                                                     www.thinkbigmagazine.com   www.thinkbigmagazine.com                                                                                     Volume 3.1    thinkBIG   63
        T H O U G H T                L E A D E R S H I P
        • Reviews by Daniel G Taylor

     Remembering Perfection                         the Art of Happiness                         the China study                                get your Money                               iMinds                                       101 Ways to sell More
     • by Jessica McGregor Johnson                  in a troubled World                          • by T. Colin Campbell, PhD                    Where your Mouth Is                                                                       of Anything to Anyone
                                                    • by His Holiness, The Dalai Lama              and Thomas M. Campbell II                    • by David R. Portney                        Would you like to know the fastest and       • by Andrew Griffiths
     Too often we rush around, caught up in           and Howard C. Cutler                                                                                                                   easiest way to be the best in your field?
     the busyness of life and the spiritual gets                                                 Take a look in a mirror. Do you want to        The only true Unique Selling                 Outlearn your competition through your       If you’re in business, you’re in sales.
     pushed aside in favour of the pressing.        Everywhere he travels, The Dalai Lama        get your body looking as good on the           Proposition—one that can’t be copied—is      depth of knowledge (what you know            Would you like to learn 121 tips to
     Would you like to know why success             starts his talks pointing out we are all     inside as it does on the outside? (OK,         your expertise. Would you like to know       about your field) and its breadth (what      become a better salesperson?
     must include the spiritual?                    the same. Would you like to know how         maybe the outside needs work too?)             how to establish yourself as the expert?     you know about everything else).                   Andrew Griffiths is one of Australia’s
           In Remembering Perfection, Jessica       this insight leads to increased happiness?        The son of a dairy farmer, T. Colin              David R. Portney has been a speaker         iMinds are eight-minute audios         top small business gurus with his 101
     McGregor Johnson answers that question         Despite the ease of staying in touch         Campbell grew up on a diet of beef and         for over 20 years and this is his fourth     (available from iTunes or audible.           Ways series on the elements of successful
     as she provides simple practices to            with more people than ever, people’s         dairy—after all that’s healthy, isn’t it? He   book on speaking. In this comprehensive,     com/iminds) in 12 categories: Ideas &        businesses. In 101 Ways to Sell More, he
     make room for the spiritual in everyday        unhappiness increases because we’re          thought so, until he spent decades doing       easy-to-understand guide to using            Concepts; Politics, Law & Business; The      shows that you need to work on who
     live. These practices include gratitude,       losing our connection to each other; real    experimental research on diet and health.      seminars and public speaking to promote      Arts; History, People & Places; Medicine &   you are and what you want before you
     compassion, authenticity, understanding        time, face-to-face contact.                  Some counties in China have much lower         your business, Portney looks at why any      Inventions; Sports & Action; Crime; War &    go out and sell. The book’s full of the
     reality, unconditional love and intuition.           The book is written with Howard        rates of diseases that are common in the       business will benefit from using public      Conflict; Pop Culture; Science & Nature;     expected topics, including how to prepare
     While the words she uses are old,              C. Cutler retelling conversations he has     West, and he wanted to know why.               speaking as a marketing tool, and he         Culture & Religion; Mystery & Conspiracy.    presentations and how to handle specific
     Johnson brings freshness to them. You          had with The Dalai Lama, which Cutler             His findings: “Eat a whole foods,         then shows how to make your talks            Think … for Dummies, enough to get you       sales situations.
     can apply these principles whatever your       then uses scientific research to support.    plant-based diet, while minimising the         powerful.                                    started on a subject and work out if you           I put his ideas to work in my sales
     spiritual tradition, or even if you don’t      It’s when we see that we are all human       consumption of refined foods, added salt              His “30 Day Fast Start Guide to       want to learn more.                          process for selling writing projects to
     have one.                                      beings that we can focus on what we          and added fats.” He asks readers to go         Seminar Success” is an excellent checklist         Because of their convenience, I        large companies. Before, I’d grab the
           An idea I took from the book is          have in common and then deepen our           plant-based for one-month. I lasted nine       for preparing an event. My mastermind        listened to the audios as I cooked. I        company’s name and number and call
     to offer the outcome of each task up           connections to others. What chances          days before headaches, tiredness, and the      group had a low turnout at a recent          learned about culture jamming. A few         them, reasoning that if I made enough
     to God; and this is a powerful release,        have you missed to spend time with           constant struggle of finding plant-based       seminar. Some of our mistakes were           weeks later I saw a documentary about        calls, I’d eventually get a sale. Now I fill
     after all, we never control the outcome,       someone—whether seconds or hours—            recipes put me off until the New Year.         ‘silly’, we could have got more people       some culture jammers—and even though         out a dossier on the company before I
     only the effort we put into the pursuit,       and make him or her feel great? What              If you’re going to go vegan—and           using common knowledge, but other            the term was left out of the film—I knew     call, which takes time and means I’m
     which doesn’t guarantee the result.            chances have you seized?                     your body will love you for it—then plan       mistakes were ‘diamonds’, the kind you       why they did what they did and how           making fewer calls. But my preparation
     With her beautiful, gentle prose and                 Any character-based work like          before you leap.                               only make when you take action. As an        the phenomenon started. With iMinds,         gives me confidence and my prospects
     clear ideas, this is a treasure for anyone’s   this, where you’re working to improve                                                       expert, you stop chasing customers and       you can learn a new subject and up your      notice this.
     success library or an excellent gift choice,   yourself, is tough to make happen, but                                                      instead they chase you to stuff profits      understanding of the world.                        Anyone in sales needs this book in
     especially for women with spiritual (not       the rewards are worthwhile—for your                                                         into your pockets.                                                                        their library.
     necessarily religious) beliefs.                own happiness and that of others.
                                                                                                                                                            Request your copy of the SPECIAL REPORT “Success Trends 2010” from daniel@danielgtaylor.com.

64    thinkBIG    Volume 3.1                                                                                     www.thinkbigmagazine.com       www.thinkbigmagazine.com                                                                                     Volume 3.1   thinkBIG       65
     Marty Wilson, stand up comic and author, is currently interviewing leading business people for his upcoming                                                             W H AT
                                                                                                                                                                             I WISH

     series What I Wish I Knew about Business. Here he speaks with Naomi Simson, CEO of RedBalloon, for the
     first volume What I Wish I Knew about Leadership.


     Stand Deliver
                                    W        When the enormous red door at RedBalloon’s offices in Pyrmont, Sydney
                                             opens, I am welcomed by both Kate, Naomi Simson’s EA and X, the dog who is always
                                             joyfully panting around the office. Naomi’s desk is in one corner of a huge room that
                                             is buzzing with energy. A giant readout hangs in the middle of the room—which can
                                             only be counting the current number of RedBalloon customers. It clicks over as we
                                             walk upstairs to a (slightly) quieter area for a chat. I can always tell when someone
                                             only has a short time to talk so I plough straight in by asking Naomi if she’d ever
                                             deliberately chosen a leadership style.

                                             ‘Mum, shut UP about our values.’
                   For the last five years   “No.” she says “I’m always just Naomi           has to nurture the uniqueness of the
          RedBalloon has been listed in      Simson—even at home—which drives                individual for the good of the whole.”
        BRW’s fast lists and been the #1     my kids mad. She rolls her eyes and                   I ask Naomi if her leadership has
                                             impersonates a pouting kid ‘Mum, shut           changed over time. She looks around,
        website on Hitwise. Naomi won
                                             UP about our values’. Naomi laughs and          whispers, “I do less work,” and then bursts
      the 2008 national Telstra Business     continues. ”In the last couple or years         out laughing. No one around us even looks
      Women Awards – Innovation, and         I’ve become really clear in what my role        up; it’s a good sign no one is surprised to
        was a finalist in the 2009 Veuve     as Chief Experience Officer means. It’s         see their CEO laughing out loud.
        Clicquot Business Woman of the       about making sure everyone has a clear                Especially now my role has become
     Year Awards, but she is particularly    understanding of where we’re headed,            much more about being the public face
                                             and engaging people in our vision—which         of the company: speaking, writing my
      proud of being voted by her team
                                             is to ‘change gifting in Australia forever’.”   blog or whatever. I don’t do much hands-
      as one of the top ten Great Places           Even though this is a RedBalloon          on work anymore and that’s a really,
         to Work in Australia as well as     tagline, Naomi doesn’t say it like it’s a       really big change because over the years
      Hewitt ranking RedBalloon with a       catchphrase, but like it’s something on         I’ve done every single job in this business
     97% employee engagement score.          her to-do list for the day.                     except cutting code for the website. I’ve
                                                   So, I’m always looking for what           blown balloons, assembled packs, and
                                             unites people, what causes people to            designed… But now I realise that there
                                             head in the one direction,” she continues.      are people who are much, much better
                                             “Which is different to a manager who            than me at all these things.”

66    thinkBIG   Volume 3.1                                                                                  www.thinkbigmagazine.com      www.thinkbigmagazine.com   Volume 3.1   thinkBIG   67
     All things come to those who persist.              than they could have done on their own.             This is in such contrast to many
     Naomi pauses, maybe considering the                They want to feel a part of something         leaders of the past who have a pig-
     question seriously for the first time. “I’ve       and belong.                                   headed ‘I have all the answers’ attitude

                                                                                                                                                     InspIrIng storIes
     learned to relax a lot. I’ve learned that               If you realise you’re part of their      that I find totally uninspiring. Humbleness
     another Christmas is always coming.                journey not their destination, and enter      is the greatest quality of a leader. The
     Even on Christmas day, next Christmas is           into a nurturing relationship with them,      ability to listen, have empathy and
     coming. I used to be “Arrgghh. Gotta get           they give it back in bucket loads.            understanding and yet have a clear vision.
     everything done, but now know I’m much                                                                 You don’t have to be an ars…e to
     more likely to say to myself (deep breath),        Twitter is the greatest equaliser             achieve what you want.                              Welcome to inspiring stories. Each month we’ll take a look at people from around the globe whose acts of bravery,
     ‘We’re building the business strategically,              in history                                    I ask Naomi what advice she would              courage, skill, determination and even scientific breakthrough have changed and inspired the lives of others.
     there will be another Christmas, and               In terms of leadership Naomi sees social      give young people of today who want to
     another, and another…’ I don’t believe             media turning leadership on its head.         learn to be leaders?
     ‘All things come to those who wait’.                     Twitter is the greatest equaliser in          She says that leadership is definitely                                                                      No disability
     Waiting doesn’t really resonate with me.           history,” she enthuses. “Everybody now has    something you have to learn. “You’ve                                                                              caN stop him
     It should be: ‘All things come to those            a voice. Never before have individuals had    got to practice, so get involved on a
                                                                                                                                                                                                                        A Chinese man, who
     who persist’.                                      a voice that can instantly unite and change   committee or volunteer in some way.
                                                                                                                                                                                                                        had half of his body
                                                        governments, policy or public opinion.        I was always involved with university
                                                                                                                                                                                                                        amputated after being
     What engages Gen Y                                       I ask her for an example and she        groups, on sub-committees. In a                                                                                   run over by a truck,
           is what engages us all                       immediately raises the movie Bruno.           volunteer organisation, everyone comes                                                                            is amazing surgeons
     As RedBalloon has won awards for being             “It got amazing publicity,” Naomi says.       together and no one is really the boss.                                                                           with his extraordinary
     one of Australia’s top ten places to work,         “Everyone thought it was going to be          So volunteer and get involved in not-for-                                                                         recovery.
     I feel obliged to ask Naomi about one              incredibly funny, then people went to see     profit and be involved with things outside                                                                           During the past two
     of the hot topics: leading those cheeky,           it and within 24 hours twitter had spoken     your own world.                                                                                                   years, 37-year-old, Peng
     upstart, selfish youngsters: Gen Y.                and the movie was dead.”                                                                                                                                        Shuilin has undergone
           She practically scoffs and says, “We                                                       Look for mentors who will be really,                                                                              a gruelling string of          inspirational move               is amazing and the only
     have some really young kids and we don’t           You don’t have to be an ars…e                       really straight with you                                                                                    operations at Bujie            for other amputees,              person in the world to
                                                                                                                                                                                                                        Hospital in Shenzhen,          this survivor has also           survive having so much
     find it an issue. I believe what engages                to achieve what you want.                The other thing Naomi advises is to look
                                                                                                                                                                                                                        southern China.                launched his own cut-            of his body amputated.”
     Gen Y is what engages us all – you just            “We all have our own voice now, so we         for mentors who are good at leading but
                                                                                                                                                                                                                           Peng is just 2 feet         price supermarket                   He added: “He had
     need a big enough ‘Why?’ Why are we all            can—and will—demand greater trans-            will also be really straight with you.         chRistmas spiRit                                                   7 inches tall, but has         called the Half Man-             good care but his secret is
     here? How do we each contribute? How               parency from all leadership,” Naomi says.           That’s one thing Gen Y don’t have a      Christmas in England              The married father               a heart bigger than a          Half Price Store.                his cheerfulness—nothing
     do we make a difference to the planet? It               So leaders of the past who could         handle on, because now you go to a kid’s       was brutally cold, but one     of three, who moved                 political junket. Peng            Bujie Hospital vice           ever gets him down.”
     doesn’t matter how old people are, they            lead by fear—like Caesar or Machiavelli—      party and every kid has to get a prize or      Southampton taxi driver        to England from                     travels around China           president Lin Liu                   Surgeons have
     want to know their energy and efforts              could only do it because they could           they get upset. Young people today need        went beyond his call of        Somalia six years ago               in a wheelchair and            explained, “We’ve just           painstakingly re-routed
     have been towards something greater                keep people in the dark, ill informed,        to understand that life isn’t fair. This is    duty to help save lives.       with his wife Iasha, set            lectures on recovering         given him a check up             nearly every major
                                                                                                                                                        Abdirashid Issa             off with the blood at               from disability.               and he is fitter than            organ or system inside
                                                            in control. This century, leaders will    important: Life…is…not…fair. We make
                                                                                                                                                     abandoned his car              5pm and did not reach                  In an incredible and        most men his age. He             Peng’s body. 
                                                             come not from control, but from          our own life. So find a leadership mentor
                                                                                                                                                     in huge tailbacks              Basingstoke until 11pm.
                                                             authenticity and transparency. You       who will be totally straight with you.”        and trekked through               He said: “It was
                                                              have to walk the talk or you will             To wrap I ask the overarching            a blizzard for four            very important. It said
                                                              be found out. Which is incredibly       question I ask everyone in the What I          miles in freezing              ‘urgent blood’ and if                moRE chRistmas spiRit
                                                              exciting.”                              Wish I Knew books: “If you could go back       temperatures to deliver        someone needed it I                 Christmas always seems             “It was magical. I had       own meal and for the
                                                                                                      and give your younger self one piece of        vital emergency blood          had to make sacrifices              to bring out the best           tears in my eyes because        tab of another table of
                                                                                                      advice, what would it be?                      supplies to a hospital.        because they might be               in people as was the            it never happened               diners at the restaurant.
                                                                                                            Naomi pauses for a second or two            Mr Issa, was on an          dying. “I could have                case in Philadelphia,           before. I’ve been here              “I could not believe
                                                                                                      and then says: “We all have leadership in      emergency assignment           stayed in my heated car             USA, when a mystery             for 10 years, and I’ve          it. And it continued
                                                                                                      us, so don’t pretend you’re not a leader.      to take blood from             but I had to do it.”                couple, who didn’t              never seen anything like        and continued — it was
                                                                                                                                                     Southampton General               Mr Issa abandoned                leave their names or            that,” said Lynn Willard,       very nice,” said Willard.
                                                                                                      Leadership just means you stand up and
                                                                                                                                                     Hospital and deliver it to     his car near to a                   numbers, walked into            a waitress.                     “They asked us not
                                                                                                      become accountable for what you say is
                                                                                                                                                     hospitals in Winchester        roundabout just off the             a restaurant, finished             The couple started           to say anything until
                                                                                                      important. The sooner you work out your        and Basingstoke                M3 exit and set off on              their meal and then set         the chain reaction by           they left, say, ‘Merry
                                                                                                      purpose in life, the easier leadership will    for doctors to treat           foot with the blood,                off a chain reaction of         paying double: for their        Christmas, that person
                                                                                                      become for you.                                emergency patients on          wading through thick                generosity that lasted                                          picked up your check.’”
                                                                                                            “If you really follow your dream,        operating tables.              snow and ice to follow              for hours.                                                          The pay it forward
                                                                                                      leadership will come from that.” TB               When a thick blanket        the signs to the hospital              The Aramingo Diner                                           trend occurred for
                                                                                                                                                     of snow turned a one-          A&E department four                 in the Port Richmond                                            another five hours and
                                                                                                      Marty Wilson is a Stand Up Comic, Keynote      and-a-half hour round          miles away to hand the              section of Philadelphia                                         proved how a small
                                in this business
     I’ve done every single job                                                                       Speaker and author of the best-selling What    trip into a five hour-plus     blood supply to doctors             set the seen for the                                            gesture of kindness can
                                  website. I’ve blown                                                                                                one way trip.                  at midnight.                       generosity.                                                     create some magic. 
     except cutting code for the
                                                                                                      I Wish I Knew book series that asks, “If you
                                                        I’ve learned that another Christmas is
                                  and designed.                                                       could go back and give your younger self one
      balloons, assembled packs,                        always coming. Even on Christmas day,         piece of advice, what would it be?”
                                                                                                                                                     Editor’s note: If you know anyone who has provided inspiration or hope to others in life changing ways, we’d like to hear about them. Send a brief letter about
                                                        next Christmas is coming.                                                                    the person you would like to nominate and why you think they deserve to be mentioned in Inspiring Stories to: jonathan.jackson@thinkbigmagazine.com.au

68     thinkBIG    Volume 3.1                                                                                          www.thinkbigmagazine.com      www.thinkbigmagazine.com                                                                                                           Volume 3.1      thinkBIG       69
     unIvERsAL EvEnts                    tHE COACHIng                        BusInEss CHICKs                     21st CEntuRy
                                         InstItutE                           “Business Chicks Breakfast”         EduCAtIOn                           tHE BusInEss                        tHInK & gROW RICH                   CCORP                               tRAdERs
     2½ dAy BREAKtHROugH                 “Foundations of Coaching              Sydney February 12                “Think & Grow Rich for the          COMMAndOs                           “Cash flow conference”              “Massive Results Property           IntERnAtIOnAL
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     Breakthrough your limitations         Melbourne February 12-14            Melbourne February 25             Seminar”                            Boot Camp”                            Sydney February 20-21               Adelaide February 20-21             Melbourne February 10
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     “Wealth Propulsion Intensive”         Melbourne March 12-14               Perth March 5                       Perth March 27-28                   Sydney March 5-7                    Melbourne 20-21                     Melbourne March 13-14               Adelaide February 24
       Melbourne February 19-21            Sydney March 26-28                                                      Canberra April 10-11                Perth March 19-21                   Perth March 27-28                   Brisbane March 20-21                Perth February 25
                                                                             “Musical Chairs, Speed
       Auckland March 5-7                  Melbourne April 16-18                                                   Newcastle May TBC                   Melbourne March 26-28             www.TGRCashflow.com.au                                                    Melbourne March 3
                                                                             Networking”                                                                                                                                     “CProperty – Property
       Sydney March 12-14                  Melbourne May 21-23                                                     Melbourne May TBC                                                                                                                               Mooloolaba March 3
                                                                               Melbourne March 16                                                    For more information and dates on   “Property Entrepreneurs             Investment Strategies”
       Brisbane March 26-28                Sydney May 28-30                    Sydney March 18                   “Advanced Finance & Property        upcoming events and locations:                                                                                Gold Coast March10
                                                                                                                                                                                         Conference”                           Adelaide March 4
       Perth April 9-11                  “Neuro Linguistic                                                       Mastermind Seminar”                 www.TheBusinessCommandos-                                                                                     Wellington March 12
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       Melbourne May 7-9                 Programming (NLP) –                                                       Sydney February 13-14             Bootcamp.com                                                                                                  Auckland March 15
                                                                               Melbourne April 22                                                                                          Melbourne May 15-16                 Sydney April 22
                                         Practitioners Training”                                                   Canberra March 20-21                                                    Brisbane May 29-30                  Brisbane May 4                      Sydney March 17
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     EvEnts                                Melbourne April 17-23             For more information and dates on     Perth April 10-11                 MBE EduCAtIOn                                                             Melbourne May 6                     Townsville March 31
                                                                             upcoming events and locations:                                                                              For more information and dates on
     “Wealth Through Property”             Melbourne May 17-21                                                     Melbourne May 1-2                                                                                                                             For more information and dates on
                                                                             Phone: 02 8021 4143                                                     “Building Wealth Through            upcoming events and locations:      “Property Development
       Perth March 13                                                                                                                                                                                                                                            upcoming events and locations:
                                         “Public Speaking and Trainers                                           “21st Century Eminis / Forex        Business”                           Phone:1800 899 058                  Workshop”
       Adelaide March 20                                                     info@businesschicks.com.au                                                                                                                                                          Phone: 1300 223 9355
                                         Training”                                                               Live Workshop”                        Sydney February 13                info@ThinkAndGrowRich.com.au          Adelaide March 27
       Sydney April 10                                                       www.businesschicks.com.au                                                                                                                                                           support@tradersinternational.com
                                           Melbourne February 25-28                                                 Melbourne February 15              Melbourne February 27                                                   Brisbane April 17
       Brisbane April 11                                                                                                                                                                                                                                         www.tradersinternational.com
                                           Melbourne March 18-21                                                    Perth February 22
       Melbourne April 17                                                                                                                            “M&A Workshop with                  CHAn & nAyLOR                       “Take Off Seminar - Life
                                                                                                                    Gold Coast February 23
                                         “Neuro Linguistic                                                                                           Domenic Carosa”                     AustRALIA                           Seminars for Kids”
     “Wealth Through Business”                                                                                      Adelaide March 1
       Melbourne March 20
                                         Programming (NLP) Master            MAssLAnd                               Maroochydore March 8
                                                                                                                                                       Sydney February 20
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                                         Practitioners Training”                                                                                     For more information and dates on     Brisbane March 13                   Brisbane April 17
       Auckland May 1                                                        “Three Day Property Options            Toowoomba March 10
                                           Melbourne May 10-14                                                                                       upcoming events and locations:        Melbourne March 20                For more information and dates on
       Sydney May 15                                                         Workshop”                              Sydney March 15
       Brisbane May 22                   For more information and dates on     Gold Coast April 30–May 2            Melbourne March 22               Phone: 1300 858 418                   Sydney March 27                   upcoming events and locations:
                                         upcoming events and locations:                                                                              jack@mbeeducation.com.au              Perth May 1                       Phone: 02 9371 4799
     For more information and dates on                                       For more information and dates on   For more information and dates on   www.mbeeducation.com.au
                                         Phone: 03 8398 9303                                                                                                                             For more information and dates on   Email: info@ccorp.com.au
     upcoming events and locations:                                          upcoming events and locations:      upcoming events and locations:
                                         marketing@tireworld.com.au                                                                                                                                                          www.ccorp.com.au/events
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     www.universalevents.com.au                                              www.massland.com.au                 www.21stCenturyAcademy.com                                              www.chan-naylor.com.au

70    thinkBIG    Volume 3.1                                                                                          www.thinkbigmagazine.com       www.thinkbigmagazine.com                                                                                           Volume 3.1    thinkBIG       71
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72   thinkBIG      Volume 3.1                                                                                                                    www.thinkbigmagazine.com                    www.thinkbigmagazine.com                                                                                                                                                               Volume 3.1        thinkBIG         73
                                                                                                                                                                                                                                                                      how to

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     If you had the opportunity to switch brands and purchase
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                                                                                                                                                                                                                  Reuben is an entrepreneur and media                                      • How to Raise Capital for any business in any market
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                                                                                                                                                                                        been interviewed by the Financial Review, Sydney Morning Herald,                                   • 12 ways to double the value of your business or idea immediately
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                                                                                                                                                                                                                                                                                                                                                                                                    TH THROUGH
                                                                                                                                                                                                                                                                                                                                                                                       BUILDING WEAL             AN

                                                                                                                                                                                                                                                                                                                                                                                                   REUBEN BUCHAN       EXITS
                                                                                                                                                                                                                                                                                                                                                                                                                    GROWTH AND
                                                                                                                                                                                                                                                                                                                                                                                                    WITH MBE EDUCATION PRESENTS

                                                                                                                                                                                                                                                                                           1. Go to www.mbeeducation.com.au
                                                                                                                                                                                                                                                                                                                                                  ry of business
                                                                                                                                                                                                                                                                                                                                                                                                        , STRATEGIC

     scholarship is intended to educate and empower a select few disabled
                                                                                                                                                                                                                                                                                                                                                                                          CAPITAL RAISING
                                                                                                                                                                                                                                                                                                                                              s te
                                                                                                                                                                                                                                                                                                                                           ma trepeneurship

                                                                                                                                                                                                                                                                                                                                                                                                               ber 2009

                                                                                                                                                                                                                                                                                                                                                                                             BUILDING WEALTH THROUGH BUSINESS
                                                                                                                                                                                                                                                                                                                                                                                                                                            ry of business
                                                                                                                                                                                                                                                                                                                                                                                                   12th Septem                          s te

                                                                                                                                                                                        come along! I can absolutely endorse it’s a great investment of your time!”
                                                                                                                                                                                                                                                                                                                                                                                                                                     ma trepeneurship
                                                                                                                                                                                                                                                                                                                                                                                                                    8.45am              en

                                                                                                                                                                                                                                                                                                                                                                                                       Doors Open
                                                                                                                                                                                                                                                                                                                                                                                                           WITH REUBEN BUCHANAN
                                                                                                                                                                                                                                                                                                                                                                          y of busine
                                                                                                                                                                                                                                                                                                                                                                      ster           ss
                                                                                                                                                                                                                                                                                                                                                                                                                 Inn, Brisban

                                                                                                                                                                                                                                                                                                                                                                                                CAPITAL RAISING, STRATEGIC GROWTH AND EXITS
                                                                                                                                                                                                                                                                                                                                                                                                    The Holiday

                                                                                                                                                                                                                                                                                                                                                                                                              Brisbane QLD

                                                                                                                                                                                                                                                                                                                                           ADMIT 1
                                                                                                                                                                                                                                                                                                                                                                                                 159 Roma St,
                                                                                                                                                                                                                                                                                                                                                                                                            12th September 2009

                                                                                                                                                                                                                                                                                           2. Click on Events, then Event Calendar

                                                                                                                                                                                                                                                                                                                                                      ADULT $495
                                                                                                                                                                                                                                                                                                                                                                                                                                             y of busine
                                                                                                                                                                                                                                                                                                                                                                                                             Doors Open 8.45am LDAR.COeM.AUneurshisps


                                                                                                                                                                                        ROD YOUNG – DC Strategy (also on board of Boost Juice)

                                                                                                                                                                                                                                                                                                                                                            ADMIT 1
                                                                                                                                                                                                                                                                                                                                                                                                          The              Brisbane
                                                                                                                                                                                                                                                                                                                                                                                                   ION EVENT Holiday Inn,WWW.TELDAR.CO

     people to trade the amazing Day Trading opportunity Traders International

                                                                                                                                                                                                                                                                                                                                                                          ADULT $495
                                                                                                                                                                                                                                                                                                                                                                                  A MBE EDUCAT         159 Roma St, Brisbane QLD 4000
                                                                                                                                                                                                                                                                                                                                                                                  1300 858 418
                                                                                                                                                                                                                                                                                                                                                                                           A MBE EDUCATION EVENT                 INFO@TELDAR.COM.AU

                                                                                                                                                                                                                                                                                           3. Select the city and date that suits you
                                                                                                                                                                                                                                                                                                                                                                                           1300 858 418                           WWW.TELDAR.COM.AU

                                                                                                                                                                                        “Within 30 minutes I decided that it was one of the best events I’ve ever done! If you’re ene
     is trading already. The live trading rooms and the multi-award winning
                                                                                                                                                                                        looking at getting into business, starting a business from scratch or ntr
                                                                                                                                                                                                                                                                           ep        ursh  4. Complete your details
     education package will be used as the foundation for the scholarship
     program. This will be a dynamic and exciting trading opportunity for the
                                                                                                                                                                                        business, this information is invaluable. “
                                                                                                                                                                                                                                                   &     e acquiring a                   ip5. Remember to enter the Promo Code “TB” to receive your
                                                                                                                                                                                        DOMENIC CALABRO – Biotech Australia                                                                   two free tickets (otherwise you will be forced to pay $990)
     scholarship winners.
                                                                                                                                                                                        “I came to the workshop to learn, but to also find an Investor. I didn’t find one investor,
          Traders International is currently seeking endorsement of this                                                                                                                instead I found TWO! I can’t thank you enough for the information.”                                If you can’t book online, you can phone us on 1300 858 418.
                                                                                                                                                                                         MONICA ALEKSANDER - Handbag Partners
     scholarship program from a large television or radio network within
     Australia and New Zealand. To register your endorsement interest, please                                                                Lachlan Elsworth,                          “I implemented these new strategies and immediately started 2 further businesses! Take lots
                                                                                                                                                                                                                                                                                           To avoid disappointment, you must register for this event
                                                                                                                                            Managing director,                          of notes and see it as a great networking opportunity. I don’t know of anything else like this!”   immediately. This issue of thinkBIG magazine will be read by
     contact me by email (support@tradersinternational.com). Together, we                                                                                                               NOEL CURRIE - Australian Business Sales Corporation                                                over 50,000 people. Workshop numbers are limited so to
     can and will make a massive difference to these wonderful people!                                                                   traders International
                                                                                                                                                                                                                                                                                           guarantee you place, take action today.
                                                                                                                                    Australia and new Zealand

74   thinkBIG          Volume 3.1                                                                                                              www.thinkbigmagazine.com
                                                                                                                                                                                                          y of busine

                                                                                                                                                                                                                          mbeeducation.com.au                                                                                     Volume 3.1

                                                                                                                                                                                                                                                                                                                                                                                                        y of busine

When Performance Counts

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