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					Education
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  Search Engine
  Optimization
    Sponsored by
                                                   11/2/2010




    The Basics of Search Engine Optimization


                         November 5, 2010




What We’ll Cover Today



„   Who is this Guy?
„   What is SEO?
„   Why does it Matter?
„   Ten Things You Can Do to Optimize SEO.



                                      I Love
                                     Search!




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                             The W2 Group Ecosystem
        Redefining the future of marketing and communications




                                    Public Relations




       Digital Marketing                                         Branding




           Digital Display                              Mobile




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Let’s Talk About Search


                     What is
                     SEO?




                              According to Wikipedia:
                    Search engine optimization (SEO) is the
                      process of improving the visibility of a
                    web site or a web page in search engines
                     via the "natural" or un-paid ("organic" or
                           "algorithmic") search results.




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       So what?
      Who cares?




                       You’ll care!

         SEO means better visibility online,
          more web traffic and ultimately,
                  more sales!




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        Woo Hoo!!
      I Love Lists!!




TEN THINGS TO DO TO
OPTIMIZE YOUR SITE FOR SEO
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#10: Professional Web Design




           SEO Starts with Web Site Design:

               •Professional design
               •Strategic use of meta tags
               •Image text
               •Headings
               •Links




#9: Get the right keywords


              What’s a
              keyword?


                Keywords are the backbone of SEO.

                 They’re the words people use when
                 they search for information on your
                              industry.

                    Choose wisely and use them
                         EVERYWHERE!




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   Top searches in the insurance industry:

       •   Insurance … 101 million searches per month
       •   Auto insurance … 30.4 million
       •   Car insurance … 16.6 million
       •   Insurance quotes … 13.6 million
       •   Health insurance … 7.5 million
       •   Home insurance … 7.5 million
       •   Auto insurance quotes … 6.1 million
       •   Free insurance … 6.1 million
       •   Life insurance … 6.1 million
       •   Free insurance quotes … 5 million




     * Danny Workman, Insurance Industry Examiner Blog




#8: Register Your Site



                 Do it now!




                   Register your site with Google and
                            Yahoo – it’s free.




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#7: Content


              What about
               Content?




               You should have unique, informative
                  content that is interesting and
                            relevant.




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#6: Keep it Fresh




                       Keep it fresh!



                                          I’m Fresh.




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#5: Links




                Link Love is not just for
                       Hippies.



            I’m not a
             Hippie!




#4: Blog and Tweet


            Hey You – Blogging and Tweeting
            Matter!!
                •    Keep it focused on your industry
                •    Keep it current
                •    Keep it consistent
                •    Use your keywords
                •    Link back to your site



                                     I blog about my
                                           hair.




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#3: Navigation




                   Make your site easy to navigate.




                 Vasco Da Gama
                 was a Navigator.




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#2: Be Error Free


                 • Spell check everything
                 • Make sure your grammar is
                   spotless
                 • Watch flow




                                        Errata suck.




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 #1: Stay Current



Stuff is changing all the time –
search engines like to switch up
the algorithms so read as much as
you can!




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                         Questions and
                          Discussion?




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Thank You!
                 Yeah Thank
                  You Very
                   Much.




 Hey, I was
supposed to
 say it first!
                     The End.




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