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					    Facebook,
Twitter & Blogs
    Can They Transform      John Denny
  Your Marketing Efforts?   Bernadette Turner
                            Jessica Knoche
                            Cynthia Closkey
                            Tim Hindes
Agenda



         • What is Social Media?
         • Facebook
         • Twitter
         • LinkedIn
         • Blogs/Vlogs
         • Q&A
What is Social
  Media?




   Media designed to be disseminated through social
    interaction, created using highly accessible and
             scalable publishing techniques.
What is Social
  Media?




     • Communication               • Collaboration
         –   Blogs, Microblogs        –   Wikis
         –   Social Networking        –   Social Bookmarking
         –   Aggregators              –   Social News
         –   Events                   –   Opinion Sites

     • Multimedia                  • Entertainment
         –   Photo Sharing            –   Media/Entertainment
         –   Video Sharing            –   Virtual Worlds
         –   Live Casting             –   Gaming
         –   Audio/Music Sharing      –   Game Sharing
Overview
 Stats About
Social Media
 Stats About
Social Media




   • On average each adult with a social networking page or
     profile has profiles on 1.6 sites, and 39% of adults have
     profiles on two or more sites
   • By 2010 Gen Y will outnumber Baby Boomers….96% of
     them have joined a social network
   • 78% of consumers trust peer recommendations
   • Only 14% trust advertisements
Who Uses Social
   Media
• Facebook
   – Socializing #1
   – Also videos, music,
      photos, business promo
• Twitter
   – News #1
   – Also socializing,
      business promo
• LinkedIn
   – Socializing #1
   – Also business promo
• Blogs
   – News #1
   – Also all other items
                     • Develop pages and groups to interact
                       with friends and fans
                     • Post/Host a wide array of media and
Terms to Know:         applications
    Friends
    Status Updates   • Personal network = passion network
    Groups
    Pages
                     • More than 300 million active users
    Fans             • 50% of FB active users log on in any
                       given day
                     • The fastest growing demographic is those
                       35 years old +
                      • Microblogging in 140 characters or less
                      • Asks the question: “What are you doing?”
                      • Over the past 12 months, Twitter’s year-on-
Terms to Know:          year growth rate is more than 1000%
    Followers
    Tweets            • It’s estimated that Twitter currently has
    Retweets            between 6 – 10M global users and growing
    Direct Messages
    @Mentions         • Tuesday is the most active day for
    Favorites           Tweeting, followed by Wednesday and then
    Hashtags            Friday
                      • Twitter is now officially a term in the English
                        Dictionary
                      • Professional networking and corporate
                        research
                      • Personal & corporate profiles and
Terms to Know:          networking groups
    Profile           • The majority (66%) are decision makers or
    Connections
    Status Updates      have influence in the purchase decisions at
    Recommendations     their companies
    Groups
    Q&A               • According to some surveys, the greater the
                        number of connections, the greater the
                        likelihood of higher personal income
                 • Individual entries of commentary/material
                 • Allow content generators to interact with an
                   audience
Terms to Know:   • Vlogging is the same, only with video posts
    Post
    Comment      • Vlogging has increased popularity with data
    Views          plans on camera phones allowing for nearly
    Pingback       instantaneous upload
    Link
    RSS
    Embed
Questions?
                   Visit
http://pittsburghnonprofits.wordpress.com

				
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