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CURL Ratecard - Curl Magazine

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					       curl
       media
       kit ‘10
             The complete
        surf, snow, skate
            and lifestyle
                magazine
              for women

CURL
Girls in
the curl
 Curl successfully
 reaches more females
 than any other surf
 magazine.
   Curl is motivational, entertaining and
 informative for girls and women of all ages. At
 Curl, we embrace and promote a healthy and
 active lifestyle. Curl covers the major female
 surfing, skateboarding and snowboarding
 events, news, travel, fashion, health and has
 become the leading choice for females who
 embrace this active lifestyle.
   Curl isn’t just aimed at female surfers. We
 find a lot of our readers are outside this market
 and not only find Curl an inspirational read but
 they also are just looking at fun and exciting
 ways to spend time outdoors.


CURL
      Target Readership:
     + Females that
                                                           Girls in
                                                          the curl
                       le
        and active life ad a healthy
     + Females wh style
                    ow
       be informed a ant to
                       bo
       aspect of the ut every
                      surf/skate/
      snow industrie
    + Fashion con s
                   scio
      aware female us brand
                     s
     significant bu with
                     ying power




 Curl is...
+ Australasia
+ Largest NZ ’s only stand-alone all fem
+ Largest fembased surf related title ale surf magazine
              ale surf maga
                            zine in the wo
                                           rld
 CIRCULATION 15,
                 000 AUDITED
FREQUENCY 4 IS
                 SUES/YEAR
DISTRIBUTION AU
                STRALIA/NEW
                             ZE                  ALAND
CURL
CURL
                t ing rt. ts
         l AdveralisuppoBenefi
Additiona itori s
              g ed
+ Free ongoin promote products with
               to
+ Opportunity nts and promotions.
  giveaways, eve on within the
                iati
+ Direct assoc ate market.
   surf, snow, sk d for
                ffere
 + Discounts o ltiple
   long term mu
    bookings.




                                      value
                                      ad
                                newsletter

             email giveaways                         By staying in consta
                                                                          nt contact
                                                    with our readers v
                                                                        ia different
                                                    avenues, and consta



                  Reaching
                                                                         ntly
                                                   implementing new s
                                                                       trategies,
                                                   we give YOU maximu
                                                                       m exposure.




                  our
                                                   newsletter: fortni
                                                                      ghtly delivered to
                                                  database featuring
                                                                       updates, news,
                                                  competition, shot of
                                                                       the week, and
                                                  more...




                  readers
                                                 what’s hot: featur
                                                                    ing one hot produc
                                                and giveaway. delive                    t
                                                                      red fortnightly to
                                                database.

                                               magazine: 4 issues
                               internet                           a year; 15,000
                                               distributed
       magazine                               website: updated da
                                                                  ily with latest new
                                              surf reports and co                     s,
                                                                  mpetitions
                                              want something sp
                                                                 ecial? posters,
                                              gatefolds, dvdS, su
                                                                  bscription offers?
                                             Speak with emma an
                                                                  d we’ll come up wit
                                             customised platfo                        ha
                                                                rm for you.

CURL
                                                                                                                                                                                                            curl up
                                                                                                                                                                                                            bumper winter issue                        June – September




                                                                                                                                                                                                            & coming
                                                                                                                                                                                                            WETSUIT GUIDE
                                                                                                                                                                                                            Informative guide on choosing your winter wetsuit.


                                                                                                                                                                                                            SNOW FASHION/BOARD GUIDE
                                                                                                                                                                                                            Great new looks for the snow, plus the latest in snowboards
                                                                                                                                                                                                            and skis.



                                                                                                                                                                                                            BIKINI GUIDE                              October/November
                                                                                                                                                                                                            All the new season’s swimwear to keep you looking hot this
                                                                                                                                                                                                            summer.



                                                                                                                                                                                                            christmas gift GUIDE                      December/January
                                                                                                                                                                                                            Dear Santa, All I want for Christmas...



be mine
                                                                                                                                                                        1. Billboard
                                                                                                                                                                                     Ltd
                                                                                                                                                                           Shortboard Edition
                                                                                                                                                                       2. Billboard Bag $129.00
                                                                                                                                                                          $57.00 Ltd Edition Gear
                                                                                                                                                                                                      Bag

                                        valentine
                                                                                                                                                                      3. Billboard
                                                                                                                                                                         $57.00 Ltd Edition Gear
                                                                                                                                                                     4. Billboard                    Bag
                                        gift guide                                                                                                                                Ltd
                                                                                                                                                                        Longboard Edition
                                                                                                                                                                                    Bag $228.00
                                                                                                                                                                                     *all prices
                                                                                                                                                                                                 in NZD
                                                                                                                                                                    www.stash-
                                                                                                                                                                                it.co.nz




                                                                                                                                                                                                            we *heart* valentines guide                  February/june
                                                     1. BSH Kicker Tail Pad
                                                        AUD $35.00 / NZD $45.00
                                                     2. BSH FF001 Hex Core Fin (3 Fin Set)
                                                        AUD $99.00 / NZD $125.00
                                                     3. BSH Wainui 6ft Comp Leash
                                                        AUD $32.00 / NZD $40.00
                                                     4. BSH Thin Lizzy Short Board Cover
                                                        AUD $70.00 / NZD $90.00

                                                     www.bodyline.co.nz




                                                                                                                                              1. Kaori
                                                                                                                                                       Champagne
                                                                                                                                                 merlot              w/purple
                                                                                                                                             2. Eliza fade RRP$249              marble
                                                                                                                                                     white
                                                                                                                                                RRP$199 w/feather merlot
                                                                                                                                            3. Haymaker                        fade
                                                                                                                                            4. Cooper      shiny black
                                                                                                                                                       xl shiny brown RRP $269
                                                                                                                                               bronze RRP              stripe tortoise
                                                                                                                                                            $179

                                                                                                                                          www.spyop                      *all prices
                                                                                                                                                                                       in NZD
                                                     1. Racquel Classic Jean - washed                                                                   tic.com
                                                        RRP $159.95
                                                     2. Night Dress RRP $119.95
                                                     3. Bianca Boyfriend Jean – washed
                                                        RRP $169.95
                                                     4. Seattle Hat RRP $49.95




                                                                                                                                                                                                            Latest and greatest for you and the one you love
                                                                           *prices in AUD

                                                     www.tigerlilyswimwear.com.au
                                                                       1. Hesh
                                                                                Cyan Print
                                                                       2. Icon             RRP $99.95
                                                                               Aqua
                                                                      3. Low Rider Print RRP $79.95
                                                                      4. Inkd       Pink
                                                                              Paul Frank Print RRP $89.95
                                                                                         Black Red
                                                                                                    RRP $44.95
                                                                     www.skullca                *all prices
                                                                                                            in NZD
                                                                                   ndy.com




 1. Freestyle Shark $129.00
 2. Freestyle Shark $129.00
 3. Freestyle Shark 88 $129.00
 4. Freestyle Shark 88 $129.00
                   *all prices in NZD

 PH: 07 575 60 70
 Available at North Beach




                                                                                                                          1. Borne
                                                                                                                                       to be
                                                                                                                              RRP $69.99 wilde halter bikini
                                                                                                                         2. Pyramid
                                                                                                                                         slider
                                                                                                                             sienna harem bikini worn
                                                                                                                            RRP $79.99eapant                 with
                                                                                                                        3. Pineapples
                                                                                                                                           tee
                                                                                                                           wanna dance worn with
                                                                                                                                                           do
                                                                                                                                             denim shorts ya
                                                                                                                           silvi flat
                                                                                                                                      brim                   and
                                                                                                                          RRP $55.99, fedora
                                                                                                                          RRP $29.99 RRP $69.99
                                                                                                                      4. Sienna                           &
                                                                                                                                    maxi dress
                                                                                                                                                RRP $99.99
                                                                                                                                               *all prices
                                                                                                                     www.roxy.co                           in AUD
                                                            1. Honeydew Zoily                                                       m
                                                               AUD $87.95 | NZD $105.00
                                                            2. HIVE Beehive D & S Black
                                                               AUD $85.95 | NZD $100.00
                                                            3. HIVE Stinger Snakehive
                                                               AUD $87.95 | NZD $105.00
                                                            4. HIVE Zeezag Bikini
                                                               AUD $85.95 | NZD $100.00
68                                                          www.hiveswimwear.com
  //advertising rates* and dimensions
             Double Page Spread                            Full Page           1/2 horizontal           1/2 vertical         1/3 vertical           1/4 horizontal            swell spots             what’s hot
                        standard       $3200           standard    $2000                   $1200                   $1200              $840                    $625                    $200                      $500
                                                       inside/                                                              trim
                        inside front   $3400           outside     $2200                                                    size
                                                       back page                                       trim size           (mm)
                                                                                                         (mm)
                         trim size (mm):                                                                                   65w
                         420w x 297h                    trim size (mm):                                 93w                  x                          trim size                                                              WEB-banner             WEB-sidebar
                                                                                trim size (mm)                                                                             trim size (mm)
                         bleed size (mm):
                                                        210w x 297h
                                                                                190w x 140h
                                                                                                          x                284h                           (mm)
                                                                                                                                                                           60.5w x 85h                                     908w x 120h pixels       142w x 549h pixels
                                                                                                        284h
                         430w x 307h                    bleed size (mm):                                                                               190w x 70h
                                                                                                                                                                           30 words max            Email delivery to our   1 month                  1 month duration
                                                                                no bleed                                    no                                             no bleed
                                                        220w x 307h                                    no bleed            bleed                        no bleed                                     entire database       duration
     allow 10mm centre gutter for live type matter                                                                                                                                                                                     $1500                $1000
  * Prices do not include GST. Agency commission is not included in the rates. Discounts on mutliple bookings-ring for details. A $100 (minimum) fee applies for the reformating of advertisements not supplied in the specified format and size.




   //material deadlines                                                                                                            //artwork requirements
                 ISSUE                      FEATURES                       mATERIAL DEADLINE        ON SALE
                                                                                                                                   All artwork must be supplied in accordance                         SUppLYING ImAGES
  Curl 26        sept/nov 10                spring                         20 August                27 September                   with the following formats. Pacific Media                          Send artwork less than 7MB via email to:
  Curl 27        dec 10/jan 11              christmas                      15 October               30 November                    Ltd cannot accept any responsibility for                           info@curl.co.nz. For larger files, please use
                                                                                                                                   reproduction of advertisements or images not                       www.transferbigfiles.com.
  Curl 28        feb/mar 11                 high summer                    04 December              01 February 2011               in conjunction with these specifications.
  Curl 29        june - sept 11             winter and snow                25 May                   05 July
                                                                                                                                   ADvERTISEmENTS TO BE SUppLIED IN:                                  pRODUCTION CHARGES:
                                                                                                                                   PDF: Press quality PDF created from 300dpi                         Any artwork made or altered by our art
                                                                                                                                   CMYK artwork. Embed all fonts or convert                           department on your behalf will incur a fee and
                                                                                                                                   into outlines. Include crop marks and be sure                      an exact cost will be agreed on with the client

   //terms and conditions                                                                                                          to offset colour bars/information in your PDF
                                                                                                                                   by 5mm. Leave all OPI comments unticked
                                                                                                                                                                                                      before any work goes ahead. Once proofs
                                                                                                                                                                                                      have been sent to you, one complimentary
                                                                                                                                   otherwise it interferes with the reproduction                      change will be provided, after which you will be
   1. The stated rate is for page placement only and does not include
                                                                                                                                   of your artwork in the printing process; if this                   charged $20 per alteration.
      additional production costs.
   2. Failure to meet the stated deadline may mean deletion from publication                                                       happens, you will be required to resupply at
                                                                                                                                   proofing stage at a $15 cost.                                      Our magazine trim size is 210w x297h (mm).
      at full cost unless special arrangements have been agreed.
                                                                                                                                   Photoshop: TIFF or EPS at 300dpi and CMYK.                         Cropping on the print press cannot be
   3. Cancellation by the client after confirmation will incur the following
                                                                                                                                   In both instances, Do NOT use 100% black                           guaranteed to be accurate so, to avoid loss of
      penalties: 20% if cancellation is seven days prior to the booking deadline.
                                                                                                                                   or you will be required to resupply at proofing                    information, important text and imagery must
      100% within seven days.
                                                                                                                                   stage at a $15 cost.                                               be kept within 5mm of the inside page edges.
   4. If supplied artwork does not meet specifications stated, extra production
                                                                                                                                                                                                      Pacific Media Ltd cannot take responsibility for
      work will be charged at agreed rates. Such material remains the property
                                                                                                                                                                                                      information lost on adverts that are supplied
      of Pacific Media until paid for.                                                                                             ImAGES TO BE SUppLIED IN:                                          incorrectly. If you have a query or require any
   5. Payment is due seven days within receipt of invoice.                                                                         300dpi/CMYK colour. Please include clipping                        further assistance with your artwork, please
                                                                                                                                   path for products. Please see our note                             call Nina Blackburn on +64 9428 3046 or
                                                                                                                                   regarding production charges.                                      email: p.media_design@xtra.co.nz.
EDITOR Lynne Dickinson Ph: +64 9 428 1193 EmAIL: lynne@curl.co.nz
ADvERTISINg Courtney Johns Ph: +64 9 428 1193 EmAIL: info@curl.co.nz FAx: +64 9 428 3182




                                                                                                                                                                                                     CURL
ART DIREcTOR Nina Blackburn Ph: +64 9 428 3046 EmAIL: p.media_design@xtra.co.nz
PO Box 562, Whangaparaoa, New Zealand 0932 DELIvERY: 11a Swann Beach Road, Manly, Whangaparaoa
          All Pacific Media Publications are independently audited             Pacific Media is a member of the
          by Cleaver & Co chartered accountants.                               Magazine Publishers Association.

PACIFIC MAGAZINE PuBLICATIONS: ADvENTURE | cURL | SkI & SNOW | PRImE TImES

				
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posted:6/2/2011
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