Facebook: Groups and Pages Groups Pages Ideal for Personal level, smaller scale Brands, business, bands, movies, celebrities Access facebook.com/groups/create.php facebook.com/pages/create.php Friends More control, privacy setting, admins restrict Restrict by age, location individual access--Open to network, all of Facebook, open to anyone, closed (needs admin approval), or invite only Tabs Wall, info, photos, discussions Wall, info, photos, discussions, boxes, events + Administrators Yes, multiple Not seen by fans Host applications no yes Content Appears to come from individual Appears to come from the page Maximum 5000 member cap No cap Events yes yes Removal of fan/member yes yes Emails Admins can send messages to the group members that will appear in their inboxes Updates Page admins can send updates to fans through the Page, and these updates will appear in the “Updates” section of fans’ inboxes Indexed by external search no yes engines Branding Facebook group logo Page profile picture (your brand) Facebook Pages Facebook Groups Page example: Warren/St Marks Community Garden Group example: 21 Karat Jolene: Good as Gold in the Gutter Facebook Pages are used to promote businesses, non-profits, celebrities and Facebook Groups can be created by anyone interested in promoting and artists to Facebook users. organizing people around a specific interests or cause. All members of a group have the ability to contribute content that appears on the Group’s Facebook states that “only the official representative of an artist, business, or wall – photos, videos, discussion threads. brand may create a Facebook Page.” In other words, Pages are intended to be an “official” web page for your organization on Facebook. • Active participation: Because members of the group actively contribute content and participate in informal but meaningful • Facebook Pages are indexed in search engines – increasing the discussions, they are more likely to keep coming back. likelihood of folks finding your organization through a Google • Groups come in three flavors: Open (anyone can join), Closed search. (group admin approves requests to join) and Secret (Only • A Page can have multiple administrators. This lightens the workload members and those invited know that the group exists). of maintaining a page (groups also allow for multiple admins). o Warning: Secret Groups don’t allow you to send a second • Analyze Traffic. Facebook Pages captures data on visitors. event invitation to the same person. • There are no limits to the number of fans you can have on a page. • Sending messages and updates to all your fans at once is quick and Tips For Using Facebook Groups: easy. And fans receiving those messages can easily forward the message OR post the message to their Facebook Wall. • The Group name should make people want to join. Which name would make you join: “Let’s talk to Coca Cola about saving the Tips For Using Facebook Pages: World’s children” or “ColaLife“? • Invite your raving fans to start a discussion on the group (you know • You can add Facebook Applications like Video or Static FBML to enhance who these people are, right?). They’ll feel a sense of pride and will the experiences fans have with your Facebook Page (Groups don’t likely invite new people to join the group. offer this option). • Upload photos and videos – encourage members to post these to their • Since each tab has its own URL, you can choose any of them as the profile so that their friends can easily join the group. landing Page for off-site promotion. You can also choose which tab to set as the default when users find your Facebook Page. • Work your status! A frequently updated status with useful and interesting content keeps fans coming back. • Pages now have the same multimedia functionality as the Wall tab on a user Profile – encourage posting! • Encourage fans to “share” Notes or Photos with their friends or post to their Profile. • Using the notes application, you can import an RSS feed to drive more traffic to your blog. • Using Static FBML, you can include an email web form to capture subscribers.
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