Twiitter Politics

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					twitter + politics

The 2008 Election

Twitter Stats

Twitter Updates

8 Jan 2007 14 Nov 2007

29 Apr 2007 5 Nov 2008

13 Jan 2008 30 Oct 2008

19 Sept 2008 24 Oct 2008

Updates: Tech

• Edwards: all posts from phone;
• Obama: all posts from the web • Clinton: all posts from the web • McCain: all posts from

(staff) posts from web

• Edwards - personal, from the • Obama - clearly campaign

Updates: Style

candidate (“I”); exceptions noted updates, announcements in the main
candidate (“I”); exceptions in third person

• Clinton - personal, from the

• McCain - clearly feed (Twitterfeed)

• •
I've committed to visiting the town with the most demands on, demand a visit in your town at: 4:38 AM Jun 21st, 2007 from txt

On my way to Finley hospital in Dubuque, Iowa to talk with nurses and local SEIU members. Then I'm off to a community meeting in Montice ... 10:02 AM Nov 14th, 2007 from txt

• Attempting to connect with people?
I’m in Columbia S.C. for a rally with voters and a roundtable with South Carolina women. 12:54 PM Jan 13th, 2008 from web I need your help in Indiana and North Carolina – make calls and reach out to voters! http://tools.hillaryclinton... 8:17 AM May 5th, 2008 from web


• •

Thank You West Virginia! 4:42 PM May 13th, 2008 from web

• Mostly one-way mass announcements

• 201 posts: “where am I?” • 27 posts: “call to action” • 24 posts: “announcements” • 13 posts expressed an emotion

Obama Examples
Launching Obama Mobile text messaging; text 'GO' to OBAMA (62262) to get a free bumper sticker. 6:53 PM Jun 19th, 2007 from web In Casper, WY at a town hall meeting & heading to Laramie. Remind all your friends in Wyoming to caucus tomorrow. 11:25 AM Mar 7th, 2008 from web


Obama Post-Hillary
• Calls to action increased • Announcements included link to “watch
live” or “watch recording”


In Unity, NH. Heading to a rally with Senator Clinton. Watch this event live now on cable news or at 10:18 AM Jun 27th, 2008 from web

Why did 165,000 people sign up to get messages that were the equivalent of adverts ... in a space where participants value “real” human interaction?

CC License: share&share alike, attribution, non-commercial

• Kathy Gill • • @kegill, @kegill_us • Images: logo, UncleSam

from eSam_2.gif

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