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Facebook 101: For Business
What will you learn today?
• What Facebook is and why you should be interested in Facebook for your business?
• How to get started!
Today you will walk away with a newly created Facebook “business” page and a plan for promoting your
business with Facebook.
Why should you have a presence on Facebook?
• Now more than 500 million active users
• 50% of active users log on to Facebook in any given day
• Average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
• Average user is connected to 80 community pages, groups and events
• Mobile device users are the most active users on Facebook
Features and benefits of using Facebook or other Social Media sites
• Relatively free platform that connects you to potential prospects and to your current customers.
To get started you will just need to invest some of your time.
• Allows you the freedom to create your own content and create consistency between your other
marketing channels, i.e. print, web site, blog, in store promotions, etc.
• Easy to set up and use so you are able to get started right away.
• Easy to recover from making mistakes.
Thoughts on Target Market
Facebook is available to anyone and everyone. You will get “fans” that are not potential customers
however they can refer you to your potential customers. This would be similar to going to a networking
event and being introduced to a potential customer from one of your business friends. Facebook can
help you reinforce your brand, keep it top of mind for potential customers, current customers and those
that may refer customers to you. It helps bring out your personality and strengthen your name
recognition.
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Exercise
Write down 3 reasons why your business should have a presence on Facebook.
___________________________
___________________________
___________________________
Write down 3 things that your current customers and/or your potential prospects want to know about
you? Products, tips, news?
___________________________
___________________________
___________________________
Write down 3 places where you will get content for your Facebook page? Do you have a web site, a
newsletter, corporate resources, trade associations, magazines?
___________________________
___________________________
___________________________
Content Ideas:
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Facebook Demo Log In
Mobile
Sign Up
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Friend Requests
Messages
News Feed
HOME PAGE Notifications
Messages
Events Events/Birthdays
Ads/Pages
Groups
Friends
Online
News Feed – this is where
your personal and
business page status
show up live, real time.
• Bottom menu: chat app
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Wall
PERSONAL PROFILE PAGE
Profile Pic
Status Update
About Me
Ads
Information
Likes
Photos
Friends
• Middle menu: status, status update, tabs: wall, info, photos, notes, events, etc.
o Status updates: can be just verbiage or verbiage with links to web sites, videos, photos,
events. Can also use privacy to decide who can see your status update.
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Edit Page
Preferences
Facebook 101: For Business
Business Profile Page
Logo
Use FB as
Status Update
your
Photos Business
Page
Notes
Links to websites, videos,
Biz Info pictures/logo – make it easier for
fans to share your status/info
about your company
Fans
Ads
Other Fave
Pages
Anyone can post to the page. Set
Suggest to
up this preference in your
Friends/Share
settings/options
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Edit Your
Pages
Preferences,
Settings, Basic
Info, etc.
Manage your
APPS – Photo
Albums,
Events, Video,
Notes, Insights,
etc.
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Insights
Reporting:
Overview,
Users,
Interactions
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
TIPS
• The WALL:
o Options/settings: your wall can show updates from you & your fans, just you or just your
fans (others). We suggest if you want to create an open dialogue where everyone
(customers, prospects & just fans) can see all of the interactions, you should leave it
open to both.
• Your STATUS UPDATE:
o In order to create a status update that can be shared by your fans on their walls, you
need to include a link to a web site, video, photo/logo or an event. This makes the status
“sharable” or viral. Without one of these it’s just a status update that cannot be shared.
o If you want to share pictures that one of your personal friends posted on their site, you
will need to go to their album and copy their link then post it on your page.
• Your BUSINESS PAGE:
o If you want to share things between your personal page/friends and your business
page/fans always post them on your BUSINESS page FIRST. Then you are able to
share/post to your personal profile. If you do it the other way around, post on your
personal page first, you will not easily be able to post it on your business page.
o Once you get to 100 fans you are able to request a personalized, vanity username/URL.
Example: facebook.com/EverythingWaldo
o One great way to support other businesses is to tag them in your status. This reference
will show up on their wall, your status and in your fans’ news feeds and on their page.
o You can use Facebook as your business page. This way you can add a comment to
someone else’s page speaking from your business.
o Always set up events on your business page and it will automatically invite your fans.
o Notes are a good application to use for longer posts, i.e. if you are having a sale.
o Link back to your blog or web site as much as possible.
o Add the Facebook logo with a link back to your Facebook business page on your web
site or blog.
o Add your web site link to Facebook.
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Goals – to spread the word, make it viral
• To have your fans/friends/contacts/followers “share” your content including pictures, links,
videos, feedback and comments
• To suggest to others that they like/connect/recommend/follow/be‐friend your business
Tips
• You must be a “user” of social media yourself, gains credibility
• Be genuine/real
• Don’t SPAM/don’t SELL
• Create a relationship
• Build a community
• Interact with them, create a dialogue
• Strengthen your reputation
• Invite others to participate
• Encourage “recommendations” & create “fanatics”
• Content is King but Conversation is Queen & Conversion is Prince
• Be known as the Subject Matter Expert (SME)
• Connect online and offline with consistency across all media and encouraging traffic between
• Don’t forget to measure your results against your goals
Best Practices:
• Search Facebook for key words for your industry, competition & news
o Search will bring up Facebook and non‐Facebook results
For People on Facebook
For Pages on Facebook
For Groups on Facebook
Off Facebook on the Web
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
YOUR PAGE and YOUR PLAN:
Create your PAGE now
• (20 minutes to create a page with help from facilitators)
Create your FAN BASE now
• Invite your friends to become fans of your page
• Use the Get Connected links to find people who are on Facebook via email
• Use the Get Connected links to find people who are not on Facebook via email
• Spread the word with all of your other online & offline marketing driving people back to your
Facebook page (direct mail, business cards, emails, web site, blog, in store displays, etc.)
• Create content that can be shared easily to drive people to your page
Create your PLAN now
• (See marketing content strategy & plan document)
CONTENT Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
News
Topic 1
Topic 2
Topic 3
Events
Topic 1
Topic 2
Topic 3
Sales
Topic 1
Topic 2
Topic 3
Company News
Topic 1
Topic 2
Topic 3
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Tools
Hootsuite.com – used to schedule and keep track of social media
Tweetdeck.com – used to schedule and keep track of social media
Facebook Marketing & Management Resources:
Facebook for Influencers: http://www.facebook.com/influencers
Facebook and Privacy: http://www.facebook.com/fbprivacy
Facebook Ads: http://www.facebook.com/FacebookAds
Facebook Marketing Solutions: http://www.facebook.com/marketing
Facebook Pages: http://www.facebook.com/FacebookPages
Facebook for Non‐Profits: http://www.facebook.com/nonprofits
Facebook for Education: http://www.facebook.com/education
Facebook for Government: http://www.facebook.com/government
Facebook Mobile: http://www.facebook.com/UsingFacebookMobile?ref=sgm&v=wall
Facebook for Android:
http://www.facebook.com/UsingFacebookMobile#!/apps/application.php?id=74769995908
Facebook for iPhone: http://www.facebook.com/UsingFacebookMobile#!/iphone
Communities/Religious Organizations: http://www.box.net/shared/24mkyggle9
Facebook Pages: Step by Step guide: http://www.box.net/shared/9e5jiyl843
Getting Started in 5 Easy Steps:
http://www.facebook.com/index.php?lh=4d7078b5c033c23b863e99d9d4ce81d3&eu=RE5Nxcc7IWOs1i
D8goI‐nA#!/note.php?note_id=68842278095
David Meerman Scott Blog (author of The New Rules of Marketing and PR)
http://www.webinknow.com/
Chris Brogan Blog (author of Social Media 101 & Trust Agents) http://www.chrisbrogan.com/
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
Facebook 101: For Business
Recommended Books/Resources
The Digital Handshake – Paul Chaney
The Social Media Bible – Lon Safko & David K. Brake
The New Rules of Marketing & PR – David Meerman Scott
http://mashable.com/
http://www.prdaily.com/
http://www.seobook.com/
Prepared by Chameleon Resources – 3/29/11
Melissa Saubers – msaubers@gmail.com ‐ 816‐935‐6031
Jennifer Prusa – jprusa@kc.rr.com – 816‐916‐9252
