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California State Long Beach Journalism alumni magazine Winter 2009
Oh,
Brother!
Mike and Marc
Altieri are making their
marks on the lucrative
Southern California
sports marketing scene
Mike Altieri (top) is vice president for
communications and broadcast for the
Los Angeles Kings; brother Mark (far
left) works with athletes and celebrities
for Leader Enterprises.
inside Winter 2009
4 18
Newsroom A talented
makeover faculty
Department chair Raul The Journalism faculty
Reis has the details bring to the classroom
5
an intelligent balance of
academic and
professional credentials
Election Night
at the 49er 20
Students gather to Ready to go Where are
cover one of the most
historic stories of their In the final, anxious moments at General they now?
6
generation Motors headquarters in Detroit, the Cal
State Long Beach public relations team
8
Alumni notes to catch
waits to present their project to the panel up with people and
of Bateman judges. The team finished in classmates from your
Faculty second place. From left to right, Taryn Grows,
Geoff Kutnick, Monica Bolds, Adrian Marquez
days at The Beach
partners and Armando Vazquez-Ramos.
Three professors reach
out and touch the lives
of students
10
Cover
story
Altieri brothers make
their mark in sports
13
Lee Brown
reading room
In focus
14
Help finance a new
Journalism Day 2008 drew a capacity crowd of students and faculty to
reading room and honor
Beach Auditorium at the University Student Union. Daily 49er photo
a favorite professor
Winter 2009 Beach Byline / 3
Letter from the Chair
California State Long Beach Journalism alumni magazine Winter 2009
Some good news
The newsroom is getting new equipment and our PR
students finish second in a national competition
Oh,
Brother! By Raul Reis comes in recognition of the superb
job being done by our PR instructors,
Mike and Marc
Altieri are making their
marks on the lucrative
Happy 2009! As department and as an acknowledgment that a more
Southern California
sports marketing scene
chair, it’s my pleasure to welcome structured public relations emphasis
Mike Altieri (top) is vice president for
communications and broadcast for the
Los Angeles Kings; brother Mark (far
left) works with athletes and celebrities
for Leader Enterprises.
all alumni, students, faculty and will better prepare our students for
department friends to a new year jobs in integrated communications
at The Beach. We are looking and global communications in the 21st
at some exciting and promising century.
times ahead, and I have some Actually, “Global Media, Global
great news to share with all of you. Citizens” is also the theme of our upcoming
The College of Liberal Arts and the Journalism Day. You will find the coverage
Beach Byline is Cal State University administration have reaffirmed of J-Day 2008 (See page 15), which focused
their commitment to the Daily 49er and on “Politics and the Media,” and learn more
Long Beach’s Journalism
DIG magazine by pledging to purchase new about our 2009 program, scheduled for
alumni magazine computers, printers, scanners and software Tuesday, April 28. J-Day will emphasize how
for the publications. CLA has pledged to interconnected we all are, and how aware of
Judith Frutig contribute more than half of the $20,000+ international affairs journalists and public
Editor needed to revamp the newsroom equipment, relations practitioners must be in order to
with Student Services, Provost’s Office and succeed in a globalized world.
Gary Metzker and President’s Office committed to help with As you pencil J-Day onto your calendars,
Danny Paskin considerable amounts as well. you can also schedule our upcoming (first
Design In addition, the Daily 49er recently won ever) Journalism and Public Relations Careers
an Alumni Grant that allowed the paper to Day, which will take place on Monday, March
purchase new digital video equipment. With 2. Co-sponsored by the Lagrant Foundation
Judith Frutig, Barbara the new cameras, digital recorders and now and Southern California Edison, this event
Kingsley-Wilson, Peter new computers, the student publications have will bring mass media professionals and
Larsen, Joni Ramirez, been able to produce outstanding multimedia prospective employers to campus to discuss
Raul Reis, Rolando news packages, which are giving our students job opportunities with our students to show
Rodriguez a much-needed professional edge as they them the realities of the marketplace.
Contributors prepare to enter the job market. Finally, 2009 and 2010 will be very
In another bit of good news, thanks to a important years for the Department of
Contact generous $5,000 gift by an anonymous donor, Journalism’s institutional and organizational
the Department of Journalism is kicking well-being. This spring, we’ll be going
Chair: Dr. Raul Reis
off a gift-matching campaign to transform through a rigorous internal assessment that
Email: rreis@csulb.edu our current study room into the Lee Brown will culminate in the kick-off of our ACEJMC
Phone: 562.985.2257 Journalism Reading Room. The facility will accreditation process in the fall. As part of
Fax: 562.985.5300 honor a much-beloved instructor and adviser our internal assessment, which is conducted
by providing a well-appointed and well- by a university-wide committee, we’ll
Address equipped room where students will be able produce a detailed self-study that will show
Department of to read, study, congregate and meet for group all the great work the students and the faculty
Journalism projects. (See page 13 for more information). are doing.
1250 Bellflower Blvd., You’ll also find on these pages a story Every member of the faculty is engaged
about the success of our Public Relations in the internal assessment and accreditation
SSPA-024
students at the most recent Bateman national process, and we are proud to be putting
Long Beach, CA. 90840 competition held in May 2008. This group of together a comprehensive report that
five very talented students won second place documents the outstanding accomplishments
Web site in this prestigious competition, defeating 75 of our students, instructors and alumni.
www.csulb.edu/journalism teams from the top Public Relations programs Remember that the main purpose of
from colleges and universities across the this magazine is to keep open channels
Story ideas? country. (See page 6). of communication between you and the
Please e-mail stories The success of the Bateman team provides department. We are always excited to receive
and alumni notes to the perfect introduction to another exciting your updates, feedback, comments and
announcement. The Journalism faculty has suggestions. So, after you finish reading this
Judith Frutig at
recently approved a proposal to revive the issue, please take a few minutes to let us
judithfrutig@aol.com Public Relations emphasis. This decision know how you’re doing!
4 / Beach Byline Winter 2009
election
49
er
night at the..
By Barbara Kingsley- often for its website, www.
Wilson daily49er.com. Online editor
Mike Plaza began early that
Editors like to say there’s day capturing video and
no news in a newsroom. But photo images for the web.
on Election Night 2008, the Photo editor Chay Chhuon
Daily 49er was a central showed up at the Nugget with
hub on the Cal State Long his Nikon in plenty of time to
Beach campus as its student capture the anticipation of a
staff geared up to report college crowd, whose hopes
the outcome of the historic were clearly pinned on the
presidential race between man from Illinois. Reporter
senators Barack Obama and Sandra Siagian, an exchange
John McCain. student from Australia, sat at
Student editors and a back table and tapped out
reporters rallied to cover one quotes and reaction on her
of the most historic stories laptop.
of their generation for the A few seconds after
10,000 readers of the student- 8 p.m., television outlets
run daily and for thousands announced one-by-one that
more who turn to the Forty- California exit polls indicated
Niner on the web. Barack Obama would be the
As so often happens 44th President-elect of the
during monumental news United States. Adrenaline-
events, journalists’ thoughts driven 49er journalists
turned to … food. Gary rushed to record the campus
Metzker and I, the faculty response.
advisers, remembered from “The room just erupted
our own election nights at with cheering,” Siagian
the Los Angeles Times and recalled. Some people urged
Orange County Register her to join the party, but she
that well-fed journalists are stayed on the story, sending
happy and productive ones. e-mail feeds that were posted
So we brought in pizza and on the online editions and
barbeque ribs. headlined in the print edition
As the sun set, reporters of the Wednesday morning
and photographers fanned paper.
across campus in search of Editor-in-Chief Colleen Daily 49er photos by Chay Chhuon and Michael Yee
student reactions. They went Donnelly took a quick break From top, long lines of student voters were a big part
to the dorms, the University to instant message her sister of the Daily 49er election coverage; 49er editors watch
Student Union (USU) in Germany, where it was election results on CNN; adviser Gary Metzker (right)
and the Nugget grill (as about 4 a.m. “Obama won!” works on the front page with a designer.
always the heart of campus she wrote, urging her sister
entertainment), where big to wake up her suitemates. stories, following the waves and reaction video onto
screen TVs, usually tuned to “That’s great!” her sister of reaction to the election the website until 3 a.m.
football and baseball, were replied from a continent news. Donnelly and the Wednesday before rolling
showing early results as East away. editors hurried to put the into bed to prepare for
Coast polls began to close. Minutes later, Donnelly print edition to bed before classes, and post-election
The 49er, like newspapers and Plaza were on the move the 11 p.m. print deadline, stories in another deadline-
worldwide, is increasingly across campus, capturing but Plaza’s night had just driven day in the life of
focused on filing early and more video, updating their begun. He uploaded stories the 49er.
Winter 2009 Beach Byline / 5
‘‘This recognition establishes us once
again as a top program.’’
Long Beach State’s ‘‘Survive the Drive’’ team gather around an SUV at Jackie Robinson Academy in Long Beach.
The Bateman team (from left): Geoff Kutnick, Taryn Grows, instructor Joni Ramirez, Monica Bolds, Armando
Vazquez-Ramos and Adrian Marquez.
J
They combined hard work and a oni Ramirez has taught in the Journalism
smart P.R. strategy. This group Department since 1998 but this was her first time
as a team faculty adviser. As part of her teaching
of public relations students took second responsibilities, she was set to coach the five-member
place in the prestigious Bateman competi-
DRIVEN
Bateman team representing the CSULB chapter of the Public
Relations Student Society of America (PRSSA). From the
tion and they showed they were . . . beginning of the semester, she saw her students’ potential for
success.
The annual Bateman competition draws student teams from
major universities across America. It is a high-stakes rivalry
created in 1973 by the Public Relations Society of America
(PRSA) that tests the ability of public relations students to apply
the analytical skills and tactics they learn in the classroom to a
public relations campaign for a real-world client.
“The Bateman Competition is the most important
national venue for public relations students,” said Journalism
6 / Beach Byline Winter 2009
Chair Raul Reis. “This experience that each member
year’s competition included brought to the various phases
teams from 76 universities of research, planning and
including a veritable ‘Who’s execution.
Who’ in higher education.” Reis sees their success
The focus of the as an outgrowth of the
2008 competition was a Journalism faculty’s
car safety campaign to academic expertise and
promote General Motors real-world experience. He
and Safe Kids Buckle Up. points to the Department’s
The CSULB team created ability to draw from a
a “Survive the Drive” rich field of professionals
campaign and aimed it at working in Southern
‘tweens (teenagers between California’s public relations
the ages of 11 and 14). community. The result,
To make it both fun and Reis added, is a faculty that
measureable, the university “offers students not only
partnered with Long Beach’s knowledge, information and
Jackie Robinson Academy On the grounds of the Long Beach Memorial Medical real-life experience but the
to create a “Survivor”- Center / Miller Children’s Hospital, a team member opportunity to network.’’
style obstacle course, using holds the doll named Malibu. To Ramirez, these
General Motors vehicles. practical skills are among
They set up four stations Michigan, the University of said. “To be on the team that the most important
offering tips for safe driving. Georgia and the University brought CSULB back to the resources CSULB offers
At station one, a Chevrolet of Florida. We hadn’t placed top three was very fulfilling. public relations students.
dealership offered an in the top three in quite a I almost didn’t believe it “Students come out of this
OnStar-equipped vehicle. At while and we all think our when I first heard.” department knowing how
station two, the Long Beach students really deserve Vazquez-Ramos said to write a press release,
Police Department provided recognition for representing their success came from how to develop a media list
a patrol car showing the us so well.” two basic factors. “First, and all the things they need
importance of sitting in the For Ramirez, it was we really thought outside to know in the field,” she
back seat. At station three, a smooth ride cushioned of the box,” he said. “The said. “Other universities
a trauma nurse from Long by hard work and a smart whole team was committed are more theoretical. They
Beach’s Miller Children’s public relations strategy. 110 percent to making learn history, not tactics.
Hospital explained the “The `Survive the Drive’ our campaign unique and This recognition establishes
importance of booster seats. campaign reached ‘tweens engaging to our target us once again as a top
At station four, Enterprise about vehicle safety in audience. Second, we were program.”
Rent-a-Car provided two a way that was fun and all motivated by our amazing The Bateman award was
vehicles showing proper measurable,” she said, coach Joni Ramirez.” presented in October at the
seatbelt use. “but it also promoted their Ramirez serves as annual PRSSA meeting in
“One reason we were clients, General Motors vice president, health, for Detroit. First place went
recognized,” Ramirez said, and Safe Kids Buckle Up, the Los Angeles office of to New Orleans’ Loyola
“was the way we could better than any of the other Edelman public relations, University; in third place was
measure the before-and- finalists. I remember one and she knew about the Texas Christian University.
after reactions of more than of the GM judges telling us Bateman competition from “Loyola has consistently
300 students and show how she smiled during the entire her own experience as an finished in the top three for
their attitudes changed about presentation.” undergraduate. She was a the past 10 years,” Ramirez
vehicle safety and GM. Ramirez congratulated member of the first CSULB said, “so we are proud to
Student feedback was very team members Monica team to enter – and win – in have rejoined their ranks
positive.” Bolds, Taryn Grows, Geoff 1994, the same year she after several years of not
It was so positive that the Kutnick, Adrian Marquez earned her Bachelor of Arts being a top team.”
team was invited to Detroit and Armando Vazquez- degree in journalism. CSULB’s most recent
in May as one of only three Ramos. To Vazquez-Ramos, Ask Vazquez-Ramos to top-three finish came in
teams competing in the their win was the high describe the team’s biggest 2001 under the leadership of
finals. “They wound up point of his undergraduate strength and he will tell Professor Emma Daugherty-
taking second place,” Reis experience. “This is you it was their diversity, Phillingane. “The pressure
said, “defeating teams from something that hasn’t been in terms of ethnicity and is on to do even better in
places like the University of done in quite some time,” he background, and also the 2009,” Ramirez said.
Winter 2009 Beach Byline / 7
journalism
partners for success
Hitting your stride at any university
is a challenge for every student and
in the Partners for Success mentoring
program.
personal and academic commitment,
cultural issues, time management, skill
Cal State Long Beach recognizes Partners for Success is a campus- development, career planning – and
this. Since 2004, four Journalism wide service program that matches their own, individual sense of what is
professors, Jennifer Fleming (starting volunteer faculty with new students Beach pride.
in 2004), Chris Burnett (2006), who need encouragement and a little As of December 2008, more than
Emma Daugherty-Phillingane (2006) boost, and the Journalism faculty is three dozen journalism students have
and Chris Karadjov (2007) have recognized for its unusually high rate benefited from one-on-one relationships
documented more than 1,000 one-on- of participation. with our four participating faculty
one contact hours with first-generation Faculty members assist mentees members in the department.
students who have chosen to participate in finding a good balance between They all have a story worth telling.
People make student,
who ar-
the place rived as a
freshman at
By Jennifer Fleming the age of
51. Duke
Think back to when you has carved
were at Long Beach State. a unique
You might remember Prof. Karadjov niche on
a few interesting courses, campus as
but your most vivid memo- the Opinions Editor with the
ries likely came from your Daily 49er. It may be out of
interactions and experiences the ordinary to mentor some-
with people. Whether they one who is older than you,
were fellow students, or but I see my relationship
your favorite professors, it is Duke more as a partnership
my belief that people make between news professionals
the place. than as a traditional teacher-
Partners for Success Mike Plaza / Daily 49er
to-student mentorship. Duke
allows me to be that go-to Professor Fleming with Partners for Success student is committed to everything
person for students, most of Alfred Garcia, a junior in Chicano and Latino Studies. he does. We share vigorous
them first-generation college discussions about current
students, who would like a ship opportunities. We also The non- events and news industry
helping hand and open ear talk about how to balance developments.
as they navigate their way personal, professional and traditionalists Ivana Karapandzic came
towards graduation. academic commitments, or to the United States from
Since 2004, I’ve worked hot topics in the news, the By Christopher Karajov Serbia at the age of 4. She
with more than 20 Partners latest blockbuster mov- was not the first in her fam-
for Success students from ies and interesting books As a mentor since 2007, ily to attend college – her
a variety of backgrounds. I we’ve read. I have worked with several mother is an accomplished
meet my “Partner’s students” As a result, my Partners students, but two stick out in biochemistry professor at
several times a semester to for Success students become my mind. University of California, San
discuss courses, graduate more than just students to Duke Rescola is a first- Diego - but Ivana had a dif-
school strategies and intern- me, they become friends. generation, non-traditional ferent set of challenges. She
8 / Beach Byline Winter 2009
was interested in theater and Looking to life
journalism, which means
she approached a crossroads
after graduation
in terms of her job search By Emma Daugherty-
more than once. When she Phillingane
graduated last May, I sup-
ported her decision to move Mentoring students is
to New York City, where probably the most reward-
she is working as a theater ing aspect of my work here
critic and, at the same time, at CSULB. The Partners for
auditioning for various stage Success Program provides
roles. My mentorship contin- an opportunity for faculty to
ues long-distance. work closely with students,
Two students carving out helping them succeed aca-
their own, uniquely creative Professor Daugherty-Phillingane donated textbooks to demically and in their chosen
communication careers, one public relations students Bree Cahey (left) and Tanya profession. For me, this
mentor learning from both Roberts (right). year has been an especially
of them, three Partners for rewarding. Of my 14 student
Success. Partners, four of them – Bree
Cahey, Sheena Curry, Bruno
Who can measure Guerra, and Tanya Roberts –
the determination are Journalism students.
Each student in the Part-
to succeeed? ners Program has different
needs. For some, I attend
By Christopher Burnett conferences with their profes-
sors, help them pick general
Over the past two and education classes, assist in
half years, my participation selecting a major, and ac-
in Partners for Success has company them to Academic
changed the way I view all Advising. Others focus
CSULB students. In my solely on academics, and I’ve
first few years, I was adviser arranged tutors and study
to the Daily 49er and Dig sessions to help them achieve
Magazine, so in entering the their chosen grades.
program as a faculty mentor My most advanced stu-
in August 2006, I thought I dents are focused on life after
had a pretty good idea of the graduation. I assist them
challenges faced by first-gen- with resumes, cover letters,
eration students. Little from and portfolios; write recom-
those experiences prepared mendation letters in support
me for what I found. of their grad school applica-
I’d like to think I have tions; nominate them for
been a good mentor, but who awards; and help them find
can measure the determina- Mike Plaza / Daily 49er internships and jobs.
tion to succeed? And who Professor Burnett celebrates Raul Preciado’s election to Tanya Roberts, who has
can calculate the role fate the Associated Student Senate. been in the Partners Program
plays in our lives? In No- for three years, is look-
vember, one of my Partners however, was senseless. students, I learn from all of ing forward to beginning a
students, junior civil engi- Likewise, I’d like to think I them - not just about their sought-after internship at
neering major Jose Pacheco, played a role in helping Raul hopes, dreams and challeng- Long Beach Memorial Medi-
20, died in a car crash. He Preciado in his successful es, but how all of our lives cal Center in the spring. My
had spent his first semesters election to the Associated intertwine. Journalism Partners were par-
here on academic probation, Students Senate, and Julio Sometimes we succeed; ticularly rewarded this year,
and I’d like to think I played Salgado, a journalism major, sometimes we don’t. But we as I was able to gift each of
a role in his rising GPA. The whose dream is to be a writer keep moving, and working them a library of Journalism
truth is that his achievement and cartoonist. to make a difference with the and Public Relations text-
was his own. His death, Mentoring my Partner’s time we have. books for their own use.
Winter 2009 Beach Byline / 9
Cover Story
and Dr. William Mulligan,
remember the brothers as
standouts in public relations
and Media Law. Mike Altieri
was quiet, competitive and
consistent. Marc Altieri
challenged them in ways
that elevated the learning
environment. “It was evident
to me as a professor that
these two young men had
a great deal of drive and
the talent to make it,” says
Daugherty-Phillingane. “We
still use a crisis plan Marc
developed as a model for our
public relations classes.” In
conversations with Beach
Byline, the Altieris talked
about their campus days and
offered a rare look inside
sports marketing.
Marc Altieri (second from left) briefs hip hop singer Kanye West (third from left) before
a Motorola event at Superbowl XL in Detroit. Marc graduated from CSULB in 1997.
All in the M ike Altieri is in his
14th season with
family
the Kings, responsible for
overseeing all aspects of
communications, media
relations, broadcasting and
Web site operations. On
game days, he arrives at 8
a.m. to read the newspapers,
by Judith Frutig and online news about NHL
teams around the league.
Call them the Beach Brothers. They are two public Before most Southern
Californians finish breakfast,
relations alums, who grew up in the South Bay. Both he has established the Kings’
are making waves in Southern California’s lucrative story lines of the day.
sports marketing industry. At 10:30, the media
is already calling. “It’s a
M ike Altieri (B.A.,
1992) is vice
president of communications
Taylor Made Golf, Toyota,
and Motorola, but doesn’t
stop there.
whether I was paid or not.”
Some people go to college
for a degree. Some look for
very social environment,”
Altieri says. “We get them
to understand our message
and broadcasting for the Neither do the Altieris. For a field to fit into. The Altieri points and get the message
Los Angeles Kings, and any both of them, sports are a way brothers found a journalism- material,” meaning statistics,
media person who wants to of life. “My feeling is that public relations program that, game notes and a daily
cover this NHL team has to hockey is the most exciting as Marc said, “tapped into me information packet about
come through his office. His live sport there is,” Mike says, and what I am.” players and coaches.
brother, Marc Altieri (B.A., “not football, not baseball, not Over years of building After practice, Altieri’s
1997) is vice president of basketball, but hockey. The separate, successful sports staff holds a 30-minute
marketing communications best thing about my career is marketing careers, the session for beat reporters.
for Leader Enterprises, a that it’s a fun job.” brothers have stayed close to “They meet with the coaches
sports public relations firm “I’m a sports fan by Cal State Long Beach. Two and players. We make
in Seal Beach with a client nature,” Marc adds. “I’m journalism professors, Emma sure they’re available for
list that starts with DirecTV, doing something I’d do Daugherty-Phillingane questions and interviews.”
10 / Beach Byline Winter 2009
Cover Story
By 4 p.m., Altieri is at
Staples Center. He doesn’t
get home until 11:30. “It’s
a lot of high level energy,”
Altieri says. “The online
world has changed the pace
of professional hockey. We’re
forging new relationships.”
New media has opened
digital doors to sports
bloggers. “We’ve created
our own Website to cover
the team,” says Altieri,
who wants Kings fans to
go to LAKings.com to get
information straight from the
source. “Hockey fans know
they can get information on
our site.” It offers immediate
access, “but fans know it’s
from the team. They want
new stories but they don’t
want them filtered.” Mike Altieri answers questions from reporters at a Los Angeles Kings press confer-
ence. Mike graduated from CSULB in 1992.
trusts that you’re not trying to shoots. “He and I got to be and, “people took it as an
M arc Altieri’s mornings
start at 8:30 in the
Seal Beach offices of Leader
manipulate their story.” She
found “a quack medical guy”
from Stony Brook University,
pretty tight,” Altieri says, “I
probably should write a book
about what went on behind
admission of guilt,” Altieri
says. “Now they’re saying
he’ll never get into the Hall
Enterprises. First order of who made comparisons the scenes.” of Fame. It’s too bad.”
business: sift through emails between Power Plate and Those were McGwire’s
from East Coast clients and work place vibrations. “You “glory days” and Altieri
address overnight media
needs, then meetings with key
staff people. “We make sure
know, tractors,” he says.
“She told me she had. I said,
‘There’s a world of difference
fielded phone calls from as
far as the Vatican. The Pope
asked to meet McGwire
M ike was the first
Altieri to enroll. He
was 25 and had worked in
the dominoes are set up,” he between calibrated vibrations during his American tour the aerospace industry for
says. and a jackhammer.’ ” and Altieri arranged it. Then five years. “I made a huge
At 11 a.m., client Altieri’s afternoons focus came the steroid scandal, the decision to go back to school
conference calls begin. He on client meetings and new Senate hearings, and behind- fulltime. I kept my head
writes press releases and business; he usually works the-scenes negotiations. down and decided to get my
directs projects and every until 6 p.m. Every month, he Altieri’s advice to McGwire degree as quickly as I could.”
day is different. One of his spends considerable time in was different from what his His goal was 18 months.
most frustrating was the day the field, working with each lawyers were saying. “He He carried 15 units a
the Associated Press was of his clients. never told us one way or semester, and signed up for
interested in a story about Some of his highest — another, but we counseled every summer and winter
Power Plate, a fitness product and lowest — days came him to protect his legacy. session class he could find.
that works with calibrated earlier in his career, when Altieri told McGwire, “I had no idea where I was
vibrations. “I worked with he represented former St. “People understand that going. My goal was to find
the reporter, gave her good Louis Cardinals slugger athletes are human and opportunities to grow into a
information from unbiased Mark McGwire. Altieri was fallible.” He warned career in professional sports.”
doctors,” he says, “- soup to an account executive for Hill McGwire that he was in for In his senior year, Altieri
nuts information, contacts and Knowlton, and McGwire “a rugged couple months,” got to know a fellow student,
who were familiar with came to them in 1998 during but implored him, “Don’t who was interning with the
technology, people who could the race to break Roger Maris’ plead the Fifth. If you say California Angels. These
talk about why they liked it or home run record. Altieri something positive, you’ll were the days before the
not.” A good reporter “takes screened media requests and come out better.” At the curriculum included an
time to hear you out and accompanied him to photo end, McGuire made the plea internship class and Altieri
Winter 2009 Beach Byline / 11
Cover Story
was intrigued. “He opened “luck of the draw.” He said best friend in the world,”
my eyes to the fact that
internships were available
with major sports teams.”
to himself, “I love sports.
Writing and speaking comes
easy. I want to go back to
A sk either brother and
the answer is the same:
the big benefit from CSULB
Marc says. “I can’t even
express it enough. We are
different yet very similar.”
His friend invited him to school.” He enrolled in the was learning the principles, He describes Mike as “easy
a public relations seminar public relations program. writing and infrastructure of going. He doesn’t rustle
and one of the speakers was John Black hired Marc as enlightened public relations. feathers. When you knock
John Black (B.A., 1982), vice an intern. At Lakers games, For Mike a major “ah hah” on his door, you know what
president of public relations Marc sat with sportscasters moment came in a journalism you’ll get. He’s reliable and
for the Los Angeles Lakers. and beat writers from the L.A. class. His major was speech consistent. If he can’t do it,
“I expressed to him that I Times and Daily News. “I got communications. “When I he tells you why. He’s all
was extremely interested in immersed in the media guys.” signed up, they said ‘you have about truth and reality.”
working with the Lakers,” Like his brother, Marc took to have a minor.’ I said ‘uhhh, Mike describes himself
Altieri says. Black surprised early morning classes and how about public relations?’ as a “buttoned up” family
him by offering him an
internship. “Mike came
across at first like an average
college student,” Black
recalls, “but in the office, he
really performed.”
worked for the Lakers. His
income came from teaching
drums, and another interest:
He followed regular exercise
regimen and took a job at a
nightclub as a bouncer.
and that meant news writing.”
In class, “We had a lesson on
writing news leads.” He didn’t
know what a lead was, but he
tried. “The instructor raved
about my work. She singled
“
man. Marc, he says, “is
high-energy and passionate
and a little edgier.” He wears
tattoos and at 38 is still living
the singles lifestyle.
Their collective strength
“
Mike Altieri’s strength has He was an older student. my assignment out to the comes from their differences.
always been his performance. In the Altieri tradition he was whole class, and said ‘this guy They don’t collaborate on
In a short time, he was
supervising the intern staff.
His schedule was early
Michael is my best friend in the world.
morning classes, part-time I can’t even express it enough. We
work for the Lakers, and
a full-time job promoting are different yet very similar.
special events at the Forum — Marc Altieri
- setting up exhibition committed, projects. “I
games for professional roller focused and dedicated to gets it.’ I said, ‘Wow, I can don’t rely on Mike for the
hockey, indoor soccer and graduating in 18 months. do this!’ It really pushed me Kings and he doesn’t rely on
tennis and volleyball teams. He remembers the day forward.” me for his clients,” Marc says.
After graduation, he joined Daugherty-Phillingane said, Marc’s biggest influence “The coolest thing comes
the Kings at an entry-level “‘I just got a call from Todd was a class in public relations from people we meet in the
position and rose quickly to Brooks. He’s calling from campaigns. “It all came to industry. Not a week goes
the top. Hill and Knowlton, looking life in that class,” he says. by that someone says, ‘Mike
for an intern in the sports “My grandmother was Altieri, is he your brother?
division.’ Sure enough, I active in Catholic Daughters He’s the best PR guy in
M arc Altieri, five years
younger, followed the
path Mike forged, at the same
went in and got it.”
He graduated in May
1997 and went to work the
of America,” the nation’s
largest Catholic-women’s
charity. “They wanted to
town.’ I gain more credibility
because of who he is.”
They’re on the phone at
age and under remarkably next Monday as an assistant build greater awareness for least once a day. Their private
similar circumstances. account executive at Hill and the organization, and they times come on the golf course
Marc came from a world Knowlton (H&K). His career wanted to keep themselves and they’re both involved in
of music. In high school, path is a direct trajectory from contemporary.” He wrote a a fantasy sports team. A few
he played drums and wore H&K to DirecTV’s various public relations plan. “That weeks ago, they took a trip to
long hair. His day job was sports services, back to H&K, was my case study. It let me the Harbor Town Golf Course
at an airfreight office, but still handling DirecTV, then work with my grandmother, at Hilton Head. “Playing
at 5 p.m. he headed to the on with Todd Brooks to who I admired and loved. golf at Hilton Head is like a
music, which was “great fun” open the West Coast offices And it was a real business.” baseball fan going to Yankee
until he turned 22 and began of Leader Enterprises, a Stadium,” Marc says. Mike
“seeing the same guys at 45 marketing firm based in brought his wife and son.
still working the counter at
a guitar center.” He knew
the industry was all about
Georgia with a reputation for
creating PR campaigns with a
news component.
I n the end, their success
comes in shared
experiences. “Michael is my
Marc brought some friends.
And memories of their 49er
days at the Beach.
12 / Beach Byline Winter 2009
Lee Brown Reading Room
Honoring a popular
instructor
Mike Plaza / Daily 49er
A popular,
highly regarded
instructor and
advisor, Dr. Lee
Brown will be
honored by hav-
By Raul Reis of the Lee Brown Reading ing the reading
Room. The facility will be a room named
As department chair, I’m place where students can study, after him.
pleased to announce the read, congregate and meet for
kick-off of a gift-matching group projects.
campaign to honor Journalism The donations will allow us
professor and adviser Lee to purchase new equipment,
Brown for his many years of furniture and books, and to
dedication to the students and renovate our current reading
the program. room.
Dr. Brown, who is now a If you want to donate to this
professor emeritus teaching cause, please use the envelope
Media Law, is a popular enclosed with your copy of the
instructor who has taught magazine, write a check to the
and advised generations of CSULB Foundation and write
journalism students. “Lee Brown Reading Room”
An anonymous donor in the memo line, or include a
pledged to match up to $5,000 note assigning your donation to
in funds to finance the creation this campaign. Thank you!
Winter 2009 Beach Byline / 13
Journalism Day
Daily 49er
Students sit in on a panel discussion about politics during last year’s Journalism Day at Beach Auditorium.
Politics, media talked with faculty members
Judith Frutig and Barbara
and the future of Kingsley-Wilson.
local news
With all the talk about newspaper
layoffs, declining circulation and
advertising, and general financial
troubles, it’s no wonder so many
J
journalists and informed American
readers are questioning the future
ournalism Day 2008 of local news. Scott Martelle, of the newspaper industry. But are
they asking the right questions? It
drew a capacity crowd former L.A. Times political seems to us that the real questions
are: What kind of journalism we
of students and faculty writer, blogger and author, will have among the newspapers
that manage to stay alive? Will we
to Beach Auditorium for delivered opening remarks have rich, hard-hitting, shoe leather
journalism? Or will the surviving
speeches and panels about and shared stories from the newspapers downplay serious stories
in favor of softer news that panders
politics, media and the future campaign trail. Afterwards, he to advertisers?
MARTELLE: That’s the big
14 / Beach Byline Winter 2009
Journalism Day
‘‘
S
“Global Media, Global Citizens” will highlight 2009 Journalism Day
. . . get com- ave this date: Journalism Day 2009 will convene
fortable work- Tuesday, April 28, in the USU Ballroom, from 9 a.m.
ing with digitial to 3 p.m.
video, audio Our theme is “Global Media, Global Citizens” and we’re
files, etc., They looking forward to the wit and wisdom of international
are the new correspondents, who will analyze the challenges and
bricks and opportunities for overseas correspondents in an era of
mortar of shrinking media budgets.
telling a story. The program will be followed by a student awards reception
’’
in the Karl Anatol Center at 5 p.m. Journalism alumni and
parents are encouraged to attend.
question. The old model of advertisers interest outlets, and something like is broken, then blow it up — maybe
supporting the journalism has Politico targets a specific audience. kill off comics, sports section, etc. and
crumbled. Whether journalists can keep The L.A. Times has its political blog, see what the slashed overhead would
up that wall as everything moves to which tries to hit the same audience, be, and whether they can rebuild to
the Internet will be key. We’re already but remember Politico is also a print make their basic mission sustainable.
seeing new models, like the local San publication. In essence it’s a hybrid In Detroit the papers are about to stop
Diego site that focuses on city news, of an old-style trade publication, like home delivery except for Thursday,
and the Pro Publica folks, but they rely Congressional Quarterly, but also a Friday and Sunday, saving millions in
on foundation money. I’m not sure how new web entity. the process. It’s unclear whether that’s
well that will work for the long term, As for HuffPo — is that making business suicide or the kind of radical
and whether they’ll have to move to an money? I think HuffPo’s viewership change that will save the journalistic
Internet-ad model. But the less money says more about the power of celebrity mission. We’ll see soon enough.
there is in the system, the less solid and the pandering that I mentioned Lots of young people are looking
shoe-leather journalism will get done. before, articles targeting an audience for journalism jobs. What advice can
Journalists need to eat, too. Pandering receptive to a specific political take. you give them about the practical
though, likely won’t be to advertisers, It reflects the fragmentation of and personal skills they need?
but to readers. Few advertisers put politics, building on the “us v. them” MARTELLE: Be creative, adaptive
money into sites because they like what mentality that has ground meaningful and collegial. Understand that the
the site says. In theory, advertisers … national discourse to a halt. I also basics of reporting are the same across
are more interested in who the readers haven’t seen much original reporting the media — informed skepticism,
are — gravitating affluent folks with by them, mostly opinion built around broad curiosity, and wide exposure
pocket money who might be enticed to current events — which is not a bad to the various strata of modern
buy their products. So a bigger risk is thing, but its not likely to replace a American life. This is not high-tech
pandering to readers, and we already good D.C. bureau by a newspaper… engineering — it’s a craft and the tools
see some of that in blogs. It may become a model for crowd- are intellectual. On the skills side, get
sourcing journalism but so far it seems comfortable working with digital video,
The Internet has opened up a to be more of the moment. audio files, etc., and looking at different
whole new audience for online media ways to use narrative structure. They
outlets. Why didn’t newspapers What else should newspapers be are the new bricks and mortar of telling
like the Los Angeles Times start a doing to use their clout to serve the a story, whether it’s on the printed page
Huffington Post or Politico-style public in ways they’re not being or in a hybrid of media.
popular Web site before Arianna and served at the moment?
the folks at Politico did? MARTELLE: Staying alive is the Martelle, a veteran journalist, was
MARTELLE: This is a bit outside biggest thing at this point. And cut the one of 140 editorial employees laid off
my area — I never spent much time fluff ahead of the coverage that is its last summer by the Los Angeles Times.
in executive suites — but I have a few civic responsibility. They keep trying During 2008, the Times announced
thoughts. Newspapers are general to shrink in broad stokes. If the model layoffs of 250 employees.
Winter 2009 Beach Byline / 15
Scholarships and Awards
Journalism students honored
By Judith Frutig
Vasquez awarded top Toyota Scholarship
In 2008, the Department
awarded 11 scholarships to by Rolando Rodriguez able to study Chinese for a the Center for Disabled
more than a dozen deserving few years now. It is really Students help you?
journalism majors. The value Pursuing a double major fun to learn a whole new Vasquez: Technology
of these scholarships ranged in Journalism and Chinese language, with its history and plays an important role.
from $250 to $4,400, for Studies would challenge its culture. And being the first I find what books my
a combined total of more any student, but Anthony student in the United States professors are going to use
than $12,000 in scholarship Vasquez does it hands-on and that can read Chinese Braille next semester and get them
funds. In recent years, without his sight. is really neat. I have done a through the bookstore…They
Toyota Motor Sports has Vasquez, 21, is a senior few stories for the 49er. The take the book, scan it, and
generously supported the with congenital glaucoma. latest thing I am looking to put it on a CD or on a flash
department’s most valuable He lives on campus, listens expand on is podcast — talk drive. They convert the book
scholarship, the “Toyota closely and excels at almost to people, record them and from a scanned image to
Motor Sports/Shaw Glick everything he does. Since post the interview online. text that I read on my laptop
Award,” worth more than arriving in 2005, Vasquez I have studied abroad computer.
$4,400. has been a stand-out in all twice. I went to China for How does the screen
aspects of student life at Cal two weeks in January. It was reader work?
SCHOLARSHIPS State Long Beach. one of those things where it Vasquez: It’s a program
• Toyota Motor Sports/ On Journalism Day 2008 was like, “How am I going that reads anything out loud
Shav Glick Award he won his most recent laurel to do this?” But I succeeded. on the screen. It can be
($4,400): Anthony Vasquez for outstanding scholarship, Then in the summer I went online, any website, or my
• Phyllis Jackson the $4,400 Toyota Motor to Nanjing (China). It tested current work file.
Memorial Scholarship Sports/Shav Glick my independent skills. It was How has your condition
($1,000): Janice Blanco and scholarship. like…“Yeah, its cool, let’s made you the student and
Rosaura Figueroa Toyota Motor Sports see what else I can do.” I am the person that you are
• Robert A. Steffes established the scholarship constantly looking for new today?
Photojournalism in 2007 to honor the late Los limits. As for my difficulties, Vasquez: It has a lot to
Scholarship ($500): Martine Angeles Times sportswriter I really have not had any that do with it. I am aware of
Cajucom and Michael Plaza Shav Glick, the “dean” of any normal college student everything around me more.
• Bobit Business Media motor sports and racing, and deals with. But as far as When you do not see, your
Scholarship ($500): Dale to support an outstanding challenges, I think I am ok. other senses get sharpened
Johnson and Brandi Perez student journalist during his Why did you choose up because you have to use
• Gail Savitz Barfield or her senior year. Vasquez Journalism and Chinese them more. It has also made
Scholarship ($500): will use the award to cover studies as a double major? me a little more ambitious in
Brittany Hanson all his education-related What made you want to life...It makes you appreciate
• Edison Institute expenses – tuition, fees learn Chinese? everything.
Endowment (Energy) books and supplies - for two Vasquez: I wanted to What do you want to do
Scholarship ($500): Anna semesters. try something not common. after you graduate?
Mavromati and Margaret Before the ceremony, I was thinking Arabic, Vasquez: My ideal thing
Sharpe I talked to Anthony about Chinese, and Japanese. It was would be to get into the news
• Beach Charities his life here at CSULB, the one of those things where industry, to do something
Scholarship ($500): Julio challenges and opportunities I put a lot of thought into it with radio reporting.
Salgado and Fernando he faces, and where he wants and they say [Chinese] is Something like what NPR
Romero to go from here. one of the hardest languages. does. I can also see myself
• Don Brackenbury Tell us about your Lets see how hard it is, if I teaching English or Spanish.
Scholarship ($300): experience here on campus. can do it, good - if I can’t, at I do not want to rule anything
Geoffrey Kutnick and What are some of your least I can say I tried. out, exactly. Something with
Monique Spencer difficulties and some of What role does either news or education.
• Copley Scholarship your accomplishments? technology play in your Most likely I would like to
($250): Esmeralda Gonzalez Vasquez: I have been scholarship and how does go to graduate school.
• Richard Cross
16 / Beach Byline Winter 2009
“
Scholarships and Awards
...Being the first student in the United States
that can read Chinese Braille is really neat.
Victoria Sanchez
Toyota Motor Sports/Shav Glick scholarship winner Anthony Vasquez, left, expresses appreciation to graduate
student Brett Everett, who assisted him in converting this Chinese text into Braille.
Journalism Scholarship PRINT • Outstanding Nguyen, Rebecca Weiss-
($300): Monica Bolds and • Outstanding Print Achievement: Edward Wilhite
Tiffany Rider Graduate: Bradley Zint Hernandez, Samantha ONLINE
• Associate Students Gift • Professional Promise in Kercheval • Excellence in Online
Card ($150): Elizabeth Print Journalism: Colleen Journalism: Monica
Spurbeck Donnelly, Tiffany Rider, BROADCAST Sullivan
Lauren Williams. • Outstanding Broadcast • Excellence in Media
DEPARTMENT Graduate: Kendra Fujino Design: Allison Baldwin
AWARDS PUBLIC RELATIONS and Ashley LaFerriere and Andrew Franks
• Outstanding Public • Outstanding Broadcast • Excellence in Online
OVERALL Relations Graduate: News Writing: Karen Journalism Project
• Outstanding Journalism Armando Vazquez-Ramos Burrola, Michael Mazzarino, Development: Bita Hodaei,
Graduate: Jennifer • Professional Promise: Ricshan Rankins Samantha Kercheval, Peter
Stockdale Katherine Shepard, • Professional Promise: Nguyen, Duke Rescola,
Elizabeth Spurbeck Bowe Fertig, Aini Gu, Twee Stephen Sabetti
Winter 2009 Beach Byline / 17
Faculty at a glance
Carol Perruso
The Journalism faculty kicked off the 2008-2009 academic year on Sept. 5 with its second annual faculty retreat.
Nineteen full-time and part-time professors and lecturers discussed the Department’s upcoming re-accreditation
process. High on the agenda were issues that included: How best to advise our students, our presence on Beach-
board and Facebook, accreditation efforts and the internal self-study assessment process now underway and our
internal assessment process set to begin in a few months. This CSULB-defined project will evaluate how well the
Department is doing in areas such as advising, curriculum, diversity, resources, and faculty scholarship. We will use
AEJMC’s nine accreditation standards as our blueprint for our own internal assessment and self-study report.
The Department of Journalism of Journalism. He taught at and the Newswriter’s Handbook Contributions to the Public
offers a talented faculty, who Syracuse University’s S.I. (2006), and has published Relations Profession and to the
bring to the classroom an Newhouse School of Public numerous articles in academic Community” by the Orange
intelligent balance of academic Communications, and was journals. His most recent County Chapter of the Public
and professional credentials founding chair of AEJMC’s scholarly article is “Determinants Relations Society of America.
appropriate to our mission. In Media Ethics Interest Group, of Electoral Support for Anti- She has also taught at California
an uncertain budget year, the now the Media Ethics Division. Gay Marriage Constitutional State University, Fullerton;
university is fine-tuning the class Babcock also directs AEJMC’s Amendments: An Examination Chapman University; Michigan
schedules, but as we go to press, annual media ethics teaching Of Ballot Measures in the States,” State University; and Carlow
here are brief profiles of the workshop. His professional in the Journal of Homosexuality College in Pittsburgh, and has 10
full-time and part-time teaching experience includes working for (2009). years of professional experience
faculty for the upcoming spring the Christian Science Monitor. • Emma Daugherty-Phillingane in nonprofit and agency public
semester. • Dr. Christopher Burnett is a is a tenured professor who has relations.
tenured professor who joined the taught in the department since • Jennifer Fleming is a tenured
FULL TIME faculty in 2001 after 20 years of 1990. Daugherty-Philingame is professor and has taught in the
FACULTY professional experience in print accredited by the Public Relations Department since 2002. Fleming’s
• Dr. William Babcock is a journalism and public relations. Society of America. She was professional experience includes
tenured professor and former He co-authored California awarded the “2001 Distinguished working as a writer and producer
Chairman of the Department Political Almanac 2007-08 (2007) Service Award for Outstanding for some of Canada’s highest-
18 / Beach Byline Winter 2009
rated national news and current International University, where served as a former Chairman of ADJUNCT FACULTY
affairs programs. She has been for three years she coordinated the Department of Journalism, • Dr. Lee Brown has held tenure
published in New Media Literacy: the only Spanish-Language former publisher of Forty-Niner and advanced academic rank at
A Volume in the New Agendas master’s degree program in Publications and CEO of the Cal State Long Beach, San Diego
Book Series, Encyclopedia of investigative journalism in the California Intercollegiate Press State University, the University
Journalism, UCLA Journal of U.S. She a veteran journalist in Association. Mulligan also taught of Maryland, and Buffalo State
Education & Information Studies, her native Brazil with experience at the University of Missouri College (SUNY). He is the author
MC & News, Journalism & as a reporter and editor of the Journalism School, and at Stephen of one book, co-author of another,
Mass Communication Quarterly, daily “Estado de S. Paulo” F. Austin State University. and of several chapters in books.
Journal of Broadcasting and “Nova,” the Portuguese Mulligan has extensive His professional experience
& Electronic Media, and version of Cosmopolitan. She newspaper editing experience includes serving as metropolitan
Business Research Yearbook: was a Fulbright Scholar at the from Kentucky to Beijing, editor of the Long Beach Press-
Global Business Perspectives, University of Florida, where China. He was the curriculum Telegram, as a reporter for the
International Journal of she earned her Ph.D. in Mass development coordinator for the Long Beach Independent and the
Learning. Her entry on Fox Communications in 2000. Certificate in Journalism Program, Orange County Evening News.
News will be published in the • Dr. Christopher Karajov is an co-sponsored by Cal State Long He also has served as a copy
upcoming Encyclopedia of assistant professor who joined the Beach, and China Business editor for the Washington Star and
Journalism (2009). faculty in August 2005. He has Media Conglomerate (CBMC), the San Diego Union.
• Judith Frutig joined the also taught at State University of Beijing. He published Project • Brant Burkey has more than
faculty in 2005 as an instructor, New York (SUNY) at Oswego. Forty-Niner: A Feasibility Study 10 years of professional media
and serves as editor of Beach Karajov became a journalist in his on Re-Vitalizing the Daily Forty- and journalism experience. In
Byline. Her professional native Bulgaria in 1989 when the Niner and Dig Magazine, Cal addition to lecturing at Cal State
experience includes three decades Berlin Wall fell, and he worked as State Long Beach (2008). Long Beach, he is a social science
in the related fields of print and a senior government reporter for • Dr. Danny Paskin joined the teacher and journalism adviser for
broadcast journalism, corporate Bulgaria’s largest daily, 24 Hours. faculty in 2008 as an assistant the Norwalk-La Mirada Unified
communications and political He received a Washington-based professor. Paskin was born and School District, where he created
public relations. She worked for fellowship as an international raised in Rio de Janeiro, Brazil, a newspaper program at John
The Christian Science Monitor journalist in June 1996 and spent where he earned an associate’s Glenn High School.
(her 10-part feature series six months as a reporter for the degree in Data Processing • Lisa Cox produces the Prime
“America’s Ten Most Livable Dallas Morning News. and a bachelor’s degree in News Weekend broadcast at
Cities,” was nominated for a • Barbara Kingsley-Wilson Communication. In 1998, he KTLA, the Tribune Company’s
Pulitzer Prize), Detroit Free Press, joined the faculty in 2004 as migrated to Florida to pursue Los Angeles flagship station.
and Newsweek magazine (while an instructor and also serves graduate studies at the University She is president of the Black
earning her bachelor’s degree at as publications adviser to the of Miami. His master’s degree is Journalists Association of
Wayne State University). She was Daily 49er and Dig Magazine. in Journalism and his Ph.D. is in Southern California, the Los
a press secretary for two statewide Her professional experience International Relations. Paskin Angeles affiliate chapter of the
campaigns, three regional includes 20 years covering courts, worked for the Miami Herald National Association of Black
initiatives and numerous city crime, education and sports for as a graphics designer, and was Journalists. She began her
council races. She also worked the Orange County Register, awarded three prestigious awards journalism career more than 18
as a speechwriter and spokesman Cleveland Plain Dealer and from the Society for News years ago as a news apprentice
for the Irvine Company, and as a Rochester (N.Y) Times-Union. Design (SND) for coverage of at KABC. She has been an
communications consultant for She spent the summer of 1995 the 2006 FIFA World Cup. He executive producer, desk editor,
clients in real estate development in Amman, Jordan, as part of a also worked at the Fort Myers associate producer, writer, and
and municipal government. Her Near and Middle East Research News-Press as a copy editor/ producer at CBS News and NBC
writing skills have been honored Training Program grant to study page designer. News in New York, E! News,
by the Detroit Press Club, and women and sports. She also wrote • Carla Yarbrough joined the WNBC, KCBS/KCAL and
the Orange County chapter of sports for USA Today and worked faculty as an assistant professor several local stations in Miami,
the Public Relations Society as an intern with the Associated in 2004. Yarbrough worked Boston, Washington, D.C., and
of America and International Press in Tel Aviv, Israel. During in broadcast television for 15 Birmingham, Ala. Cox has
Association for Business 10 years at the Register, she won years. She was the director of earned several Edward R. Murrow
Communication. an Orange County Press Club special programs and community and NABJ awards, an Emmy
• Dr. Heloiza Golbspan Award and wrote two stories as outreach for WTNH in New nomination, and an Associated
Herscovitz is an assistant part of the Pulitzer Prize-winning Haven, Conn. On-camera, she Press award.
professor who joined the coverage of a fertility scandal in was the host and producer of • Holly Ferris is president of
department in August 2006. 1996. “What’s Goin’ On,” a community Ferris Communications, a public
Herscovitz taught at the School • Dr. William Mulligan is a affairs program focusing on relations and marketing consulting
of Journalism and Mass tenured professor who joined the education, business and culture in firm founded in November 2003.
Communication of Florida faculty in August 1986. He has Connecticut for four years. Before launching her business,
Winter 2009 Beach Byline / 19
Ferris spent 12 years at Toyota • Gary Metzker is the design magazines and as managing editor of Sullivan & Associates, a
Motor Sales. and production adviser for the or associate editor of three. She healthcare communications
• Greg Hardesty is a feature Daily 49er and content adviser for also has worked as a writer and/ agency in Huntington Beach.
writer and a general assignment Daily49er.com. He has been in or editor of consumer magazines, Sullivan serves on the board of
reporter for the Orange County the newspaper business almost 40 including Orange Coast, Long the Southern California Chapter
Register, which he joined in years. A University of Missouri Beach Magazine and Natural of Healthcare Businesswomen’s
1997 as a business reporter. He graduate, Metzker has worked Health. For a decade, Nye was the Association, an organization
has taught journalism classes at at newspapers in Delaware, English editor for a Taiwanese- dedicated to furthering the
Cal State Long Beach for three Missouri, Florida and California. based nonprofit that published advancement of women in
years and also teaches at Cal State For the last 24 years, he has books and journals aimed at healthcare. She also provides
Fullerton. Hardesty started his been at the Los Angeles Times introducing traditional Chinese public relations assistance to
professional career as a reporter working in positions from sports medicine to American audiences. several nonprofit organizations,
and editor for business lifestyle news editor, metro news editor, An adjunct faculty member including the Junior League of
monthlies in Orange County. page one editor and most recently since 1987, Nye also has taught Orange County, and the Center
After four years, he moved to senior editor. Metzker was part of journalism at Cal State Fullerton, Dance Alliance, a support group
Tokyo to teach English for a year four L.A. Times’ teams that won public relations at Long Beach of the Orange County Performing
and stayed five more years as a Pulitzer Prizes for breaking and City College, and philosophy Arts Center, where she has held
copy editor for the Japan Times, spot news, and was the designer and writing at the University of a board position. Sullivan has
an English-language daily. He for stories that earned Pulitzer Phoenix. served on the editorial boards
returned to Southern California Prizes for photography and best • Joni Ramirez serves as vice of PRSA’s Health Academy
in 1995 and worked as a page feature. Metzker also has won two president, health, for the Los Newsletter and QRC Advisor,
designer and copy editor for the Los Angeles Press Club awards Angeles office of Edelman public formerly a leading publication for
Glendale News-Press and The and two Medals of Honor from relations, the world’s largest healthcare risk managers.
(Newport Beach-Costa Mesa) the Society for News Design. independent public relations • Donna Wares is a book editor
Daily Pilot before joining the • Ron Milligan’s professional firm, and has been on the adjunct who specializes in nonfiction
Register. career spanned television, journalism faculty for more projects, and an award-winning
• Peter Larsen is a reporter at radio and print before he began than 10 years. Before joining journalist who has worked at
the Orange County Register, teaching in the California State Edelman, she was director of the Los Angeles Times, Orange
and currently covers pop culture University system in 1986. As a marketing and public relations County Register, and Miami
such as TV, music, movies and broadcast journalist he worked as for Miller Children’s Hospital/ Herald. She joined the adjunct
books. He also writes a pop a national network television and Long Beach Memorial Medical faculty in 2001. Wares is a former
culture blog at www.ocregister. radio correspondent at ABC and Center, overseeing a $3 million national weekend editor at the
com/pedrowatcher. In 14 years for nearly three years as a war internal and external marketing Los Angeles Times, and also
at the Register, he’s also covered correspondent covering Vietnam and communications program. served as deputy city editor in the
government, politics, and for Westinghouse Broadcasting. Ramirez also spent eight years Times Orange County edition.
general-assignment stories. He At the local level, he worked for in agency public relations with She was a project reporter and
has worked as a journalist for 20 WTIC in Farmington, Conn. As a clients in the biotech, medical legal affairs editor at the Orange
years. print journalist, Milligan worked device, health information, County Register, where she won
• Suzanne Mapes is a freelance as a foreign correspondent for managed care, provider and a series of national awards for
photojournalist and has worked the Reuters and United Press pharmaceutical industries. investigating corruption and drug
as a professional photographer International bureaus in Madrid, • Nicholas Roman is the senior trafficking at the nation’s largest
since graduating from University Spain, and as managing editor of news editor for KPCC public women’s prison. She is editor of
of California, San Diego in the English language magazines radio and directs the work of Paper Tigers, a book editing and
1992. Her teaching career Guidepost and later Tab, serving nine reporters, four anchors, two writing firm, and is co-founder
began at Long Beach City the large American and British producers and a deputy news of CaliforniaAuthors.com. She
College in 2000. Her career in communities in Spain at the time. editor. He has worked in Southern recently authored Great Escapes:
photojournalism started at the He worked in print before going California public radio for 27 Southern California, a collection
Orange County Register where overseas for the Las Vegas Sun as years. Since 1992, he has taught of exceptional Southern California
she worked on the community a general assignment and police more than 250 broadcast students road trips, from San Diego to the
and daily editions. She left the reporter and at a different time how to research, write and Gaviota Coast and from Catalina
Register in 1997, and spent three as sports editor. He also worked produce radio news. Among his Island to the Mojave Desert.
years in New York City working at the Torrance Daily Breeze as a top students are KPBS education Wares is the editor of the best-
for the Associated Press as a copy editor. reporter Ana Tintocalis (B.A., selling anthology My California:
photo editor, at Time Magazine’s • Heidi Nye has worked in 2001), freelance reporter Jeff Journeys by Great Writers.
“Time For Kids” Edition and print journalism, primarily Malanca (B.A., 1995), and KPPC — For complete biographical
in her own freelance business. in magazines but also with reporter Susan Valot (Cal State, sketches of the Journalism
In 2000, Mapes returned to newspapers and newsletters. She Fullerton, 1997) faculty, please visit our Web
California. has served as editor-in-chief of six • Barbara Sullivan is president site: www.csulb.edu/journalism
20 / Beach Byline Winter 2009
WHO’S &
Class Notes
doing WHAT
WHERE
1974 Neyman has Juan Suarez awarded posthumous
can never remember them
all! What I can tell you is
Russell Scott that the place is addicting, degree in November
relocated to Western Puget and I feel as though I have
Sound in Washington State. about 12,500 pets (fish and By Peter Larsen
He’s just completed his otherwise)! Also, I still enjoy
second book, Shadows of the photography and gardening, Journalism major
Mast. and getting together with my Juan Manuel Suarez,
now college-age niece and who worked to finish his
nephew. I haven’t been to degree despite a two-year
1977 writes, “I’m Italy, where I have family and battle with cancer, died in
friends, for many years, but September. He was 23.
Josie Cabiglio enjoy talking to my contacts He graduated in May
on disability because of a using Skype and a Webcam, one class short of his
back problem, but do some and I just love it!” diploma, and was awarded
freelancing, when I can, and a posthumous degree last
also some translating from month, his father Jaime
1978 is living in
Juan Suarez (B.A., 2008)
English into Italian for a Suarez said.
project that hopefully will Suarez lived with his two years, he stoically
result in the sainthood of a Joseph Blume family in Irvine. He loved endured rounds of surgery,
now-deceased priest (I can’t Stanton. soccer, traipsing around radiation and chemotherapy
say more, because I have to Victoria Sorensen Gammer the world (his parents treatment. “Once I asked
keep that project confidential; lives in Long Beach with her were from Switzerland and him if he was mad with
suffice it to say that the husband, Steven, who was a Colombia, and he grew up me or God or the world,”
translated letters ultimately pre-med student during the in both countries), and had his father said. “Juan said,
will be going to the Vatican 1960s. She works as a free- an eclectic taste in music ‘Why should I? This could
for review).” During free lance writer. She is working that ranged from Bob happen to anyone.’ To the
time, “I volunteer at the on a children’s travel series Marley and Manu Chao to last minute he was brave.”
Aquarium of the Pacific in book project and looking Radiohead and Eric Satie. In addition to his father,
Long Beach, where I’m a for a publisher or agent. If In July 2006, Suarez Suarez is survived by his
day captain for the Education interested, contact can be collapsed with severe head mother, Christine Suarez,
Department (I’m in charge made through my e-mail” at pain and was diagnosed and two sisters, Nina and
of the exhibit interpreters on Trondeim2@aol.com. with a brain tumor. For Vanessa Suarez.
Tuesdays, and for putting Roderick James Lyons is
together the volunteer living in Sherman Oaks, in Reno, Nevada. Last and accounting services to
schedule for the day), and California September, he joined Rand Northern Nevada for 20
am also on the all-volunteer & Associates as a senior years. Gostin is a former
Speaker’s Bureau and Green marketing strategist. Rand photojournalist with the
1985lives and works
Team, and occasionally blog & Associates is a CPA and Associated Press. He taught
for the Aquarium. I wear business advising firm that photojournalism for five
so many hats there that I Ira Gostin has provided tax planning years as an adjunct professor
Winter 2009 Beach Byline / 21
marketing representative
for Long Beach Memorial
Medical Center.
Jodie Marissa Rowland
is living in Mountain View,
California.
Tiffany Lenaeus Seibert
lives in Long Beach with her
husband Robert.
Lesley Nickus Valadez
lives in Stuttgart, Arkansas,
with her husband Gabriel,
and works as managing
editor of the Stuttgart Daily
Leader, owned by Gatehouse
Media. When tornadoes
swept through Arkansas last
May, Stuttgart’s business
district took a hard hit and
the National Guard came
Lesley Nickus Valdez
in to maintain order. “We
The scene at Stuttgart, Arkansas, after it was hit by a tornado in May 2008. Lesley
are OK,” Lesley wrote in an
Nickus Valdez (B.A., 2005) lives in the city and submitted the photo. She wrote “We
email message to Professor
are OK” to Lee Brown, professor in the Department of Journalism, when it happened.
Lee Brown. “Gabe and I live
on the opposite side of town
1988 1993 lives in
at the University of Nevada, from where it hit, but the
before changing careers, whole city has been affected
and continues to mentor Paul M. Moromisato lives Diana Sanchez because it hit all the places
photojournalism students in Victorville, California, Canyon Country and works where we get our food.”
and young professionals. In with his wife Kristine Marie. as the public & community Gerry Alan Wachovsky
2008, Gostin received the relations director for the Van is living in Lakewood,
ACE award from the Reno- Nuys Airport. California.
1989 Shirley is living
Tahoe
chapter
1997 lives in 2006 is
of the Eric Robert
American in Tipp City, Ohio, with his
Marketing wife, the former Staci Ann Karen L. Ingram Jennifer Frehn
Association Burgus. He works as vice- Long Beach and works as a working as city editor of
for president & general manager nurse practitioner at the VA the Huntington Beach
outstanding at the Midmark Corporation Medical Center, just a few Independent.
Gostin marketing in nearby Versailles. blocks from the CSULB Alexandra Valle Varela
strategy. campus is living in Bakersfield,
After graduating with California, with her husband
1991Beaudry lives
a bachelor’s degree in Steve.
1999 lives in
photojournalism, he earned
an MBA from the University Kimberly
2007 lives
of Phoenix. in Murrieta, California, and Ricca Silverio
works at Kaiser Permanente Irvine and is working as an
in Riverside as a board- account director for Bock Christina Fumia
1987 lives in certified physician assistant. Communications, which is in Huntington Beach and
“I switched careers into conveniently headquartered is working as marketing
Rolando Otera medicine after graduating on Red Hill Ave. in Irvine coordinator for El Pollo
Deerfield Beach, Florida, and CSULB ” she says. “I am Loco at their corporate
2005Gallina-
is currently working at the doing very well and am offices in Costa Mesa.
South Florida Sun Sentinel as happy in my field.” Donna Williams is living in
a photo editor. Sandra D. Norwalk, California.
Gruner lives in Lakewood,
California, and works as a
22 / Beach Byline Winter 2009
Former 49er editor was “fun loving We’d like to know
guy” who took journalism seriously
what you’re up to
Please let us know what you are doing these days.
Send us an e-mail to bchbyln@aol.com.
Or you can also mail your informationt to
CSULB Department of Journalism,
1250 Bellflower Blvd., SS/PA 024, Long Beach, CA
Please include the following information:
• Name / Maiden name
• Address
• Home phone / Bus. phone #
• E-Mail address
• Graduation Date / Option / Advanced degrees
Robert Judge, former 49er editor, died in May. • Employer / Length of employment / Position
• Special comments / Awards
By Judith Frutig where he was responsible
for employee and dealer
2008 has joined
Robert Judge (1975), communications. He later
editor of the Daily 49er in worked for Northrop- work. Danielle is taking a
the 1974-75 academic year, Grumman. Monica Bolds one-year MBA program
died in May at Long Beach Judge and Palke served the Los Angeles office of at CSULB and is set to
Veteran’s Hospital. He was in Vietnam, but their bond Edelman Public Relations graduate in 2009.
59 years old. was sports. In the ‘70s as an assistant account
Judge is remembered and ‘80s, they attended executive.
Faculty
as a “fun-loving guy” who Dodgers, Angels, Kings Her classmates, Armando
took journalism seriously. and Lakers games, often Vazquez-Ramos and
Reunionof
“Those days at the Daily sitting in the cheap seats Adrian Marquez, also
49er were busy,” said with Tommy Farmer, are working at Edelman
fellow journalism major Cabiglio and other CSULB as winter interns. All three Former Department
Ken Palke (B.A., 1975), alums. December graduates were Journalism chairs Wayne
“with stories to cover, term Cabilgio remembers members of the 2008 Kelly and Frank Wylie got
papers to write, classes to Judge as “a good, loyal Bateman Team, which won together in June at Wylie’s
attend and an occasional friend with a great sense of second place at a national ranch home north of Santa
visit to the off-campus 49er humor, who was a loving, competition held in Detroit Cruz. Wylie, who headed
Tavern for a cold beer.” caring and proud husband, last spring. (See Bateman the public relations option
Judge was legendary for father, and grandfather.” story on page 6. They were for several years, is now a
stunts that included a cross- He was stricken with coached by CSULB Adjunct retired “gentleman farmer”
campus streaking party of progressive supranuclear Lecturer Joni Ramirez, who who, along with wife Judy,
journalism majors. Palke palsy, a debilitating disease serves as vice president, tends a large orchard whose
and Judge worked together that rendered him reliant health, at Edelman’s Los bounty they sell at local
for a year at the Palos on care that was selflessly Angeles office. Said organic markets. He also
Verdes Peninsula News. provided by his wife, Armando: “Networking serves as photographer for
“The hours were long Debbie Bolten Judge, and pays off.” travel writer wife Judy on
(harder on Bob with a wife two sons, Erick, 18, and Stephanie Thara lives many of her globe trotting
and daughter), the pay was Kevin, 15. “Bob Judge was in Cerritos and sends assignments.
low (hard on all of us), and a man of integrity,” Palke this message to all of her Kelly, who founded the
the deadlines were constant said. fellow Journalism alumni: Photojournalism Option in
– but we had a ball!” Palke “He had a keen wit and a “Go Beach!” 1976 and was its head for
said. wonderful sense of humor. Danielle Thomas lives 23 years, was visiting Wylie
Judge moved on to Bob was a dear friend and in Blythe, California. during one of his frequent
Toyota Corp., said Josie I am a better person for Her minor concentration trips to San Jose to visit a
Cabiglio (B.A., 1977), knowing him.“ was marketing and she is son, who teaches at West
currently pursuing graduate Valley College in Saratoga.
Winter 2009 Beach Byline / 23
JOURNALISM
DAY 20 AT
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APRIL 28
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