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					                                                                                                                                                                                                                                      ARAB TIMES, WEDNESDAY, MAY 11, 2011




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                                                                                               For chefs, pop-ups are a way to test new dishes


Fly by night: Restaurants pop up, then disappear
SEATTLE, Washington, May 10, (AP): If          high-end food at more affordable prices,            “It’s a battle for market share,” Riggs    normally get. People get to see a chef’s       repeat customers.                              expect.
you missed the fried rice with pungent         as well as the thrill of taking part in some-    said. “Those who are the most creative        creativity, completely unconstrained by an        While the financial risk is lower than         “People come to experience something
shrimp paste at Shophouse Seattle on           thing fleeting.                                  and innovative, who pique consumer            owner, investors, anything like that,”         opening a traditional restaurant, pop-up       different,” Cohen said. “It’s an opportuni-
Monday night, well, too bad. The down-            Pop-up restaurants, together with food        interest, those are going to be the win-      Moody said. “It’s the chef’s food as he        operators still need capital. Moody relied     ty to try one of the good chefs in Boston
home Thai joint has already shut its doors.    trucks, were voted the top operational           ners.”                                        wants to do it.”                               on an investment from his parents that he      in a place that nobody else has had that
   Shophouse creator Wiley Frank spends        trend for 2011 by chefs surveyed by the             Creativity and innovation can be easier                     Hassles                       hasn’t yet paid back.                          experience.”
most nights as sous chef at an upscale         National Restaurant Association. Hudson          to execute with a pop-up than a tradition-                                                                  Transform                          Pop-ups are quickly moving from
restaurant called Lark. But once a week,       Riehle, an analyst for the trade group, said     al restaurant, which needs to satisfy            Opening a pop-up isn’t without hassles                                                     fringe to mainstream — even Martha
Frank and his wife transform a nearby bar      the here-today-gone-tomorrow eateries            investors looking for a return.               or risks. Each city has its own set of rules      Other pop-up restaurants, like the two-     Stewart has gotten in on the action, open-
called Licorous into a short-lived eatery      are mostly springing up in larger cities.           Dan Moody, a California-based chef,        when it comes to securing licenses and         man business called Eat in Boston, keep        ing a pop-up pie shop in New York for
dedicated to simple, authentic Thai street        Pop-ups are gaining traction as culinary      got his feet wet in the pop-up scene cook-    permits; for temporary restaurants in          costs minimal by hiring few workers.           two days in March to celebrate a new
food.                                          schools crank out a growing number of            ing for one of its pioneers, chef Ludo        unconventional spaces, chefs are wading           Eat’s Aaron Cohen, a marketing con-         book of pie and tart recipes.
   His venture is just one permutation of      chefs eager to reach a younger generation        Lefebvre, who has been orchestrating          through gray areas of the law.                 sultant with a foodie bent, and Will              And the 25-year-old culinary institu-
an emerging class of restaurants called        of restaurant-goers with an increasingly         pop-ups in Los Angeles since 2007. When          It took Moody about three months to         Gilson, chef at the Cambridge, Mass, gas-      tion, the James Beard Foundation, took
pop-ups, in which chefs set up temporary       sophisticated palate. Plus, the rise of          Moody decided to strike out on his own,       find a location, and another two to get        tropub Garden at the Cellar, take over a       over a vacant spot in New York’s Chelsea
shop in breakfast spots, art galleries,        social media gives these entrepreneurs a         his first thought was to go pop-up.           Relate Restaurant in shape to open. He         non-restaurant space once a month and          Market for a pop-up it is calling JBF LTD.
financially troubled eateries and places       way to generate buzz quickly for a tempo-           “I get to be more playful,” Moody said.    gave himself time to order his own pots,       transform it for the weekend. With the         The sold-out dinners run through May 14
that don’t normally serve food. Then, after    rary eatery.                                     “At a restaurant, you have to think about     pans and other kitchen equipment; it was       help of friends paid mostly in beer and        and feature guest chefs from Los Angeles
a day, a week or a month, they shut it                                                          how it would work operationally for a         also harder than he thought to find staff      whiskey, they swoop in and serve whimsi-       to Paris. Unlike the scrappy operations
                                                              Innovation                        long period of time.”                         willing to work for this short-term experi-    cal dishes that reflect the setting — an       run by Eat or Shophouse Seattle, JBF
down.
                                                  Money plays a big part in pop-ups’               For instance, Moody said that at a phys-   ment. He had to learn on the fly how to        angel hair pasta dish in a hair salon, soup    LTD is supported by sponsors with deep
                  Expand                       appeal. Bonnie Riggs, an industry analyst        ical restaurant he wouldn’t want to change    manage the entire business of a restaurant,    that looks like a latte in a coffee shop.      pockets, including Delta Air Lines and
   For chefs, pop-ups are a way to test        for market researchers NPD Group, said           the menu frequently, because people           beyond what happens in the kitchen.               Every location requires a different         Scripps Networks Interactive’s Food
new dishes, let off some creative steam,       that while restaurant traffic has started to     expect a permanent restaurant to keep            Moody picked an existing cafe in            setup; Gilson used a nearby restaurant         Network. The James Beard Foundation
expand their brand to new neighborhoods        recover following declines during the eco-       offering favorite dishes. A lean pop-up       Encinitas, California, about 25 miles north    kitchen to cook the hair salon dinner, and     worked with an architecture firm to
and otherwise take risks without the hefty     nomic downturn, growth is expected to be         gives Moody the freedom to offer some         of San Diego, that was only open for           used the duo’s new food truck for another.     design the space and a catering company
up-front investment required for a tradi-      essentially flat for the next few years.         out-there dishes, such as his own riff on     breakfast and lunch. Both parties would        Cohen said he wakes up at 6 am in a panic      to help with staffing in the kitchen and
tional restaurant. In Frank’s case, the pop-   Especially among independent and high-           beef Wellington: sous vide filet mignon       benefit from the arrangement — Moody           about something every time, from the           dining room.
up is an outlet for his entrepreneurial ten-   end restaurants, which were hit the hard-        with porcini-dusted seared foie gras and      would get inexpensive kitchen space for a      liquor permit to finding a place to store         As workers set up big communal tables
dencies that — unlike starting a full-on       est during the recession and which contin-       mustard ice cream.                            month without having to navigate the tan-      rental equipment.                              on the day of JBF LTD’s first test run in
restaurant — leaves him time to spend          ue to struggle to get financing, the race is        “I think what makes (pop-ups) hot and      gle of licenses and permits, and the cafe         For Eat customers, who eagerly snap         April, foundation vice-president Mitchell
with his family.                               on to entice people to go out to dinner          trending is the ability for a chef to come    owner could pull in extra revenue, gener-      up tickets just hours after they go on sale,   Davis’ head was still spinning a bit after
   For customers, pop-ups mean access to       more.                                            out and do something people wouldn’t          ate press and, hopefully, score some new       one payoff is not knowing exactly what to      two months of wrangling logistics.



                                     Food
                                                                                                                                                                                                                                            Hawally Disabled Club.
                                                                                                                                                                                                                                               1st game - 7:00-8:30 - Marina FM - Vs
                                                                                                                                                                                                                                            - Ali Abdulwahab; 2nd game - 8:30-10:00
                                                                                                                                                                                                                                            - Mighty Razcals - Vs - Desert Tigers; 3rd
                                                                                                                                                                                                                                            game - 10:00-11:30 - Jade Garden - VS-
                                                                                                                                                                                                                                            KSPICO; 4th game - 11:30-1:00 - Pinoy
                                                                                                                                                                                                                                            Trip Rest. - VS - Miami Underdawgs; 5th
                                                                                                                                                                                                                                            game - 1:00-2:30 - Apolo Realtors - Vs -
                                                                                                                                                                                                                                            Caboria Restaurant; 6th game - 2:30-4:00
                                                                                                                                                                                                                                            - FIL-AM - VS - Natasha Cargo; 7th
                                                                                                                                                                                                                                            game — 4:00-5:30 - Suarez Pride/Sailors
                                                                                                                                                                                                                                            - VS—Flipside; 8th game — 5:30-7:00 -
                                                                                                                                                                                                                                            Boubyan - VS - Marina Volts; 9th game -
                                                                                                                                                                                                                                            7:00-8:30 - Apolo Saints - VS - Medics
                                                                                                                                                                                                                                            (N-L).
                                                                                                                                                                                                                                               Note: A 15-minute grace period shall be
                                                                                                                                                                                                                                            given to all scheduled games to avoid
                                                                                                                                                                                                                                            default and technicalities.
                                                                                                                                                                                                                                               Call: 66686954 – Rod Cerezo
                                                                                                                                                                                                                                               E-Mail-rodcerezo@yahoo.com
                                                                                                                                                                                                                                                         ❑       ❑      ❑
                                                                                                                                                                                                                                            Introductory Vedic Math Workshop:
                                                                                                                                                                                                                                            Friday, May 13, 2011, 5 to 7 pm – Golden
                                                                                                                                                                                                                                            Era Club presents Introductory Vedic
                                                                                                                                                                                                                                            Math Workshop - Mrs. Sujatha Elangovan
                                                                                                                                                                                                                                            will conduct the introductory session.
                                                                                                                                                                                                                                            Vedic Maths is High Speed Math involv-
                                                                                                                                                                                                                                            ing 16 Jaw-Dropping ‘Sutras’ (word
                                                                                                                                                                                                                                            fomulae) for super fast calculations.
                                                                                                                                                                                                                                            Seniors above the age of sixty are invited
                                                                                                                                                                                                                                            to House #34, next to Abu-Tammam
                                                                                                                                                                                                                                            Intermediate School for Boys, Sate
                                                                                                                                                                                                                                            Alhusari St, Block 2, Rumaithiya.
                                                                                                                                                                                                                                               Registration/queries/confirmations:
                                                                                                                                                                                                                                            Drop a line to goldenera60@yahoo.com
                                                                                                                                                                                                                                            or call 97172788 / 66208183.
                                                                                                                                                                                                                                                         ❑       ❑       ❑
                                                                                                                                                                                                                                            KALA to hold ‘Balakalamela’: The
                                                                                                                                                                                                                                            yearly event “Balakalamela” conducted
                                                                                                                                                                                                                                            by Kerala Art Lovers Association (Kala-
                                                                                                                                                                                                                                            Kuwait) for the students of all Indian
                                                                                                                                                                                                                                            schools in Kuwait for attaining the Benji
                                                                                                                                                                                                                                            Benson EverRolling Trophy has been
                                                                                                                                                                                                                                            scheduled for May 13th, Friday at Carmel
                                                                                                                                                                                                                                            School, Khaitan as informed by the
                                                                                                                                                                                                                                            Central Committee of Kala.
                                                                                                                                                                                                                                              For more details regarding the program
                                                                                                                                                                                                                                            contact 24317875 (Kala Centre),
                                                                                                                                                                                                                                            66180229, 97817100 or 66656642.
                                                                                                                                                                                                                                                        ❑       ❑        ❑
                                                                                                                                                                                                                                            NAFO Soorya’s ‘Sangamam’:
                                                                                                                                                                                                                                            National Forum Kuwait (NAFO Kuwait)
                                                                                                                                                                                                                                            is all set, bringing a spectacular, well con-
                                                                                                                                                                                                                                            ceptualized, a jewel in crown super cultur-
                                                                                                                                                                                                                                            al show “Sangamam” for the art lovers of
                                                                                                                                                                                                                                            Kuwait, scheduled for the evening of
                                                                                                                                                                                                                                            Friday, May 13, 2011 (6.00 PM) at the
                                                                                                                                                                                                                                            American International School
This March 15, 2011 file photo shows chef Jose Andres at his Minibar restaurant in Washington. Small plates have earned Jose Andres one of the food world’s biggest honors. The man credited with pop-                                      Auditorium, Maidan-Hawalli. Dignitaries
ularizing tapas — the Spanish custom of dining on small, shared plates — was named the nation’s most outstanding chef Monday during the James Beard Foundation’s annual awards ceremony, the                                                from the Kuwaiti Community, Diplomats
                                                                              so-called Oscars of the culinary crowd. (AP)                                                                                                                  from various Embassies in Kuwait and
                                                                                                                                                                                                                                            Prominent figures from Indian Expatriate
                                                                                                           Small plates bring biggest honors                                                                                                community are expected to witness the
                                                                                                                                                                                                                                            cultural extravaganza.
                                                                                                                                                                                                                                               “The entry for the show will be restrict-
                                                                                                                                                                                                                                            ed with invitations”, Murali added. For

          click                                Food Oscars give nod to Andres, Meyer                                                                                                                                                        more details, please contact M.S. Nair
                                                                                                                                                                                                                                            99260356, Subbaraman 66872372, Gopa
                                                                                                                                                                                                                                            Kumar 9960428, Anil Kumar 66408395,
                                                                                                                                                                                                                                            Pradeep Kumar 99591156, Krishna
                                                           By J.M. Hirsch                       plate. He has spoken often, – and even        Lucques in Los Angeles; Paul Kahan             ingly robust food scene.                       Kumar 66894907 or mail at
                       Latest                                                                   lobbied friends in Congress, – on             of Blackbird in Chicago; and Charles                            Service
                                                                                                                                                                                                                                            contact@nafoglobal.com.
                                                                                                                                                                                                                                                           ❑       ❑       ❑
        Continued from Page 24
consists of around 40 talented members
                                               S  mall plates have earned Jose
                                                  Andres one of the food world’s
                                               biggest honors.
                                                                                                issues including school lunch stan-
                                                                                                dards, childhood obesity, hunger, sub-
                                                                                                sidies for agribusiness and food mar-
                                                                                                                                              Phan of The Slanted Door in San
                                                                                                                                              Francisco.
                                                                                                                                                 The foundation’s award for out-
                                                                                                                                                                                                The outstanding service award went
                                                                                                                                                                                             to New York’s Per Se, owned by the             KMWA-Volleyball Cup-2011:
                                                                                                                                                                                                                                            Karnataka Muslim Welfare Association,
of Men’s Voice and Choral Society. The           Small plates have earned Jose                  keting.                                       standing restaurant went to Danny              much-lauded        Thomas        Keller.       Kuwait (KMWA) is glad to announce a
stage will also be shared by the well          Andres one of the food world’s                      “Food is the most powerful thing           Meyer’s Eleven Madison Park in New             Outstanding restaurateur went to               Karnataka State level KMWA-Volleyball
known chorale “Praise Minstrel’s –             biggest honors.                                  we have in our hands. Not only chefs,         York. It is known for its tasting-style        Richard Melman, whose Lettuce                  Championship Cup-2011 tournament for
Kuwait”. The bearers cordially invite            The man credited with popularizing             but everyone in the food community.           menu that lists dishes only by key             Entertain You Enterprises in Chicago           men on Friday 13th May, 2011 from 4:00
everyone to this spiritual musical concert.                                                                                                                                                  is behind more than 30 restaurants,            pm to 12:00 pm and would like to invite
The entry is free. For more details con-       tapas, – the Spanish custom of dining            The right use of food can end hunger,”        ingredient and encourages diners to
                                                                                                                                                                                             including that city’s Tru restaurant.          volleyball teams from Karnataka State.
tact: 97905312, 94063481.                      on small, shared plates, – was named             Andres said Monday after accepting            work with the chef to create individu-                                                          Venue: ICS-Khaitan (Indian
                                               the nation’s most outstanding chef               his award. “We have the responsibility        alized meals. The restaurant’s pastry             During Friday’s event, the founda-
            ❑        ❑       ❑                                                                                                                                                               tion gave a nod to the power of social         Community School, Khaitan).
                                               Monday during the James Beard                    to make sure that not only our great          chef, Angela Pinkerton, got the foun-                                                                      ❑      ❑      ❑
TIES food culinary competition:                Foundation’s annual awards ceremo-               nation, but the world will always be          dation’s honor for most outstanding            media in the food world when it
On May 12 (19:00-21:00) — food culi-
                                               ny, the so-called Oscars of the culi-            better using food in the right way.”          pastry chef.                                   awarded its first humor writing honors         Golf tournament: The American
nary competition and fair.                                                                                                                                                                   to the fictitious online character Ruth        Business Council of Kuwait (ABCK) is
   Interested may call TIES Center to          nary crowd.                                         The James Beard awards honor                  “I am so proud of what this team
                                                                                                                                              has done ... to have really created a          Bourdain, an anonymously written               hosting its 10th annual Golf Tournament
learn about the details of daily schedule        Andres has been praised for a string           those who follow in the footsteps of                                                                                                        at the Sahara Golf Club on Friday, May
of the program. Everyone is invited to         of successful restaurants around the             Beard, considered the dean of                 four-star restaurant for the future,”          mash-up of culinary icons Ruth Reichl
                                                                                                                                                                                                                                            13, 2011. It will be a Texas 4-man scram-
attend. For more information please con-       country, – most notably Jaleo and                American cooking when he died in              Meyer said Monday. “A new kind of              and Anthony Bourdain.                          ble and your participation is encouraged.
tact us on 25231015/6 or 97226650.             minibar by Jose Andres in                        1985. The awards ceremony was held            four-star restaurant.”                            Ruth Bourdain became a profanely            Registration begins at 7.00 am and shot-
            ❑        ❑        ❑                Washington, DC, – which challenged               in New York, where the Beard                     Last year, the organization named           funny sensation mostly via Twitter,            gun at 8.00 am.
                                               the conventional thinking that any-              Foundation is based. Monday’s cere-           the restaurant’s executive chef, Daniel        where he (or she?) would joust with               Event includes Breakfast, Lunch and
GWS – May Queen event: The                                                                                                                                                                   and poke fun at the culinary elite. And        raffle prizes. For details contact american-
Goan Welfare Society is delighted to           thing but heaping portions would                 mony honored chefs and restaurants; a         Humm, the city’s top chef. The restau-
                                                                                                                                              rant has earned a total of five Beard          the anonymity of the character’s cre-          businesscouncil@gmail.com before May
announce plans for the annual ‘May             leave American diners unsatisfied.               similar event on Friday was held for                                                                                                        10.
Queen 2011’ to be held at the Al-Andalus                                                        book and other media awards.                  awards.                                        ator endured despite receiving a major
Ballroom, Crowne Plaza, Farwaniya on                            Training                                                                         Best new restaurant went to Jean-           award; no one stepped forward to                            ❑        ❑        ❑
May 12, 2011, from 8:00 pm onwards.              Recently, Andres, – who grew up                                  Beat                        Georges Vongerichten’s ABC Kitchen             accept the award.                              KNS celebrates 6th Annual Day:
The highlights of the glamorous event are      outside Barcelona and moved to the                 Last year’s top chef was cable TV’s         in New York, which focuses on local,              The      organization’s     Lifetime        Konni Nivasi Sangamam (KNS), Kuwait
undoubtedly, the crowning of May Queen         US 21 years ago after training with              “Top Chef” judge Tom Colicchio.               organic and seasonal foods. Rising             Achievement award went to Kevin                will celebrate 6th Annual Day on May 13
2011. Participants, vying for the presti-      famed Spanish chef Ferran Adria, –               This year, Andres beat out Gary                                                              Zraly, wine educator and author of             at United Indian School, Abbasiya from
gious crown, are urged to get set and                                                                                                         star chef of the year went to Gabriel
                                               has become known almost as much for              Danko of Restaurant Gary Danko in             Rucker of Le Pigeon in Portland,               “Windows on the World Complete                 10:00 am to 2:00 pm. The annual general
make sure they are among the select few,                                                                                                                                                                                                    body meeting and election of new office-
competing in the mega beauty pageant,          his politics as for what he puts on the          San Francisco; Suzanne Goin of                Oregon, a nod to that city’s increas-          Wine Course.” (AP)
                                                                                                                                                                                                                                            bearers for 2011-2012 year will also be
which will be professionally conducted.                                                                                                                                                                                                     conducted during the part of annual day.
They will be ably supported by a panel of                                                                                                                                                                                                   Variety of cultural programs, “Ganamela”
eminent judges to ensure impartiality.         Franco: 66056019.                                Arabic School auditorium, Hawally.            the auspices of the Basil Arts, an Indian      press release. For more details please con-    and lunch to all attendees will be part of
   For more information and bookings                      ❑      ❑           ❑                     Madhu Balakrishnan; versatile South        Embassy registered cultural organization       tact 99594221, 6611488, 97253083.              the program.
please call after 6 pm on these Tel Nos:                                                        Indian playback singer, Durga Viswanath;      in Kuwait, as part of its charity.                                                               All KNS members may kindly contact
Sydney: 99696316, Joseph: 66933250,            Basnium II: ‘Basnium II’ a melodious             winner of Idea Star Singer 2007, youth           Prominent Indian personalities and            May 13
                                               nite with variety of stunning and amazing                                                                                                                                                    66252930, 97277804, 67762857 for fur-
Sharon: 25642160, Philoo: 25733548,                                                             heartthrob singer Rehman and well-            invited guests will attend the musical
Rabindra: 55738343, Mario: 66399009,           items, will be conducted on Thursday,            known musicians in Kuwait will take part      extravaganza. Entry will be restricted         PABAK games: 25TH PABAK confer-                ther details.
Cajetan: 97165438, Dominic: 99391452,          May 12 at 6:00 pm at Al-Jeel Al-Jadeed           in the event which is being organized in      through passes. Organizers informed in a       ence schedule of games on May 13, 2011,                  Continued on Page 27

				
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