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					                  MRI +


Joyce Garczynski
                         Special thanks to Carrie Bertling
410-704-5168             Disclafani for developing an earlier
jgarczynski@towson.edu   version of this presentation.
             MRI +

Contains detailed consumer product
  data collected from a national
    sample of U.S. customers.
MRI+ will work with the following
           browsers:
       • Firefox 2 or higher
       • Internet Explorer 6 or higher
       • Safari 2 or higher
       • Opera 9 or higher
       • Netscape 7 or higher
How can I access this product?
    http://cooklibrary.towson.edu/




                    Click Databases
  First, click M for MediaMark
                                 Second, choose either…




Mediamark Reporter (MRI+) - First time users
                    OR
Mediamark Reporter (MRI+) - Registered users
ONLY register with your TU email account




                  Click Go to Mediamark Reporter
First time users – Register for Free




                   First time users click here – register using
                 your TU email address. The MRI+ password
                  does not have to match your TU password.
First time users – Register for Free




                                Uncheck this box ;-)




                     Remember, use your TU email
                   address. The MRI+ password does
                  not have to match your TU password.
Return to the MRI+ Home Page
                                    Click here to return
                                    to the MRI+ Home
                                           Page




Here is the email address for the
 MRI+ Help Desk. They usually
   respond within 24 hours.
     Registered users – Login at left




 Once registered, you can login. Be sure to enter
your full TU email address and the password you
used to register for this site – your MRI+ password
   does not have to match your TU password.
Enter Mediamark Reporter
             Click here to enter Mediamark Reporter
Online User License Agreement




                Once you accept this agreement, you
                 will be able to access the reporter.
Select the Report Volume you want. Click
           on Fall 2008 Product
   Next, Choose a Report.
   For this example, click on
    Candy/Sweets/Snacks.



      You can also
Search by Keyword,
  but it can be more
difficult to find results.
                                             This chart adjusts according to your
                                              Category, Base, & Target choices.




   First choose your Category, Base &
 Target. Since we are interested in Nerds
candy, we have selected Individual Regular
Size Candy as the Category, Adults as the
Base, and Bought/Last 6 Months Nerds as
                the Target.
      Next look at the row for the
  demographic that interests you. In
this example, we want to know to what
 extent 18-24 year olds bought Nerds
      candy in the last 6 months.
Total `000: In the Fall 2008 study, there
 were 28,532,000 adults age 18-24 in
   the 48 contiguous United States
Proj `000: Projected to the full-population,
1,725,000 adults age 18-24 have bought
        Nerds in the last 6 months
   Percent Across: Out of adults
18-24, 6% bought Nerds in the last 6
   months. 1,725 / 28,532 = .060
Percent Down: Out of all the people who
bought Nerds in the last 6 months, 37.3%
         are adults age 18-24.
         1,725 / 4,622 = .373
  Index: People who bought Nerds in the
 last 6 months are (293-100=) 193% more
   likely than the general population to be
  adults age 18-24. Also, adults age 18-24
    are 193% more likely than the general
population to have bought Nerds in the last
                   6 months
The “ * ”: The asterisk indicated that
 the sample size was less than 50
 respondents, so the numbers are
 unstable and should not be used
                       Print to a local printer




Create a spreadsheet
 to be saved locally
Change Report will clear your
 report and return you to the
  first screen to start again.
        Citing MRI+ Reports

APA Style Example:

Mediamark Research & Intelligence. (2008). Fall
     2008 product: Apparel/accessories.
     Retrieved from
     http://www.mriplus.com/site/index.aspx
   Questions?

     Please Contact:
    Joyce Garczynski
      410-704-5168
jgarczynski@towson.edu
           OR
 Library Reference Desk
      410-704-2462

				
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posted:6/1/2011
language:English
pages:26