The 2011-2016 World Outlook for Affiliate Marketing Services by ICONGroup

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 The 2011-2016 World Outlook
    for Affiliate Marketing
            Services




                                         By
                              Philip M. Parker, Ph.D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore and Fontainebleau, France)




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                                        About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at INSEAD where he has
taught courses on global competitive strategy since 1988. He has also taught courses at MIT, Stanford University,
Harvard University, UCLA, UCSD, and the Hong Kong University of Science and Technology. Professor Parker is
the author of six books on the economic convergence of nations. These books introduce the notion of
“physioeconomics” which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is Physioeconomics: the basis for long-run economic growth (MIT Press
2000). He has also published numerous articles in academic journals, including, the Rand Journal of Economics,
Marketing Science, the Journal of International Business Studies, Technological Forecasting and Social Change, the
International Journal of Forecasting, the European Management Journal, the European Journal of Operational
Research, the Journal of Marketing, the International Journal of Research in Marketing, and the Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University of Pennsylvania
and has Masters degrees in Finance and Banking (University of Aix-Marseille) and Managerial Economics
(Wharton). His undergraduate degrees are in mathematics, biology, and economics (minor in aeronautical
engineering). He has consulted and/or taught courses in Africa, the Middle East, Asia, Latin America, North
America, and Europe.


                                         About this Series
This series was created for international firms who rely on foreign markets for a substantial portion of their business
or who might be threatened by international competition. The estimates given in this report were created using a
methodology developed by and implemented under the direct supervision of Professor Philip M. Parker, the Eli Lilly
Chaired Professor of Innovation, Business and Society, at INSEAD. The methodology relies on historical figures
across countries. Reported figures should be seen as estimates of past and future levels of latent demand.


                                      Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the R&D Committee at
INSEAD, whose research support is gratefully acknowledged.




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                   About Icon Group International, Inc.
Icon Group International, Inc.’s primary mission is to assist managers with their international information needs.
U.S.-owned and operated, Icon Group has published hundreds of multi-client databases, and global/regional market
data, industry and country publications.

Global/Regional Management Studies: Summarizing over 190 countries, management studies are generally
organized into regional volumes and cover key management functions. The human resource series covers minimum
wages, child labor, unionization and collective bargaining. The international law series covers media control and
censorship, search and seizure, and trial justice and punishment. The diversity management series covers a variety of
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assessments, political risk assessments, foreign direct investment strategy, intellectual property strategy, and export
strategies. Financial management studies cover taxes and tariffs. Global marketing studies focus on target segments
(e.g. seniors, children, women) and strategic marketing planning.

Country Studies: Often managers need an in-depth, yet broad and up-to-date understanding of a country’s strategic
market potential and situation before the first field trip or investment proposal. There are over 190 country studies
available. Each study consists of analysis, statistics, forecasts, and information of relevance to managers. The studies
are continually updated to insure that the reports have the most relevant information available. In addition to raw
information, the reports provide relevant analyses which put a more general perspective on a country (seen in the
context of relative performance vis-à-vis benchmarks).

Industry Studies: Companies are racing to become more international, if not global in their strategies. For over 2000
product/industry categories, these reports give the reader a concise summary of latent market forecasts, pro-forma
financials, import competition profiles, contacts, key references and trends across 200 countries of the world. Some
reports focus on a particular product and region (up to four regions per product), while others focus on a product
within a particular country.




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Table of Contents
1     INTRODUCTION                                                                                      11
    1.1       Overview                                                                                 11
    1.2       What is Latent Demand and the P.I.E.?                                                    11
    1.3       The Methodology                                                                          12
      1.3.1     Step 1. Product Definition and Data Collection                                          14
      1.3.2     Step 2. Filtering and Smoothing                                                         15
      1.3.3     Step 3. Filling in Missing Values                                                       16
      1.3.4     Step 4. Varying Parameter, Non-linear Estimation                                        16
      1.3.5     Step 5. Fixed-Parameter Linear Estimation                                               17
      1.3.6     Step 6. Aggregation and Benchmarking                                                    17
      1.3.7     Step 7. Latent Demand Density: Allocating Across Cities                                 17
2     SUMMARY OF FINDINGS                                                                               19
    2.1       The Worldwide Market Potential                                                           19
3     AFRICA                                                                                            21
    3.1       Executive Summary                                                                        21
    3.2       Algeria                                                                                  22
    3.3       Angola                                                                                   23
    3.4       Benin                                                                                    24
    3.5       Botswana                                                                                 24
    3.6       Burkina Faso                                                                             25
    3.7       Burundi                                                                                  26
    3.8       Cameroon                                                                                 26
    3.9       Cape Verde                                                                               27
    3.10      Central African Republic                                                                 28
    3.11      Chad                                                                                     28
    3.12      Comoros                                                                                  29
    3.13      Congo (formerly Zaire)                                                                   30
    3.14      Cote d'Ivoire                                                                            31
    3.15      Djibouti                                                                                 31
    3.16      Egypt                                                                                    32
    3.17      Equatorial Guinea                                                                        33
    3.18      Ethiopia                                                                                 33
    3.19      Gabon                                                                                    34
    3.20      Ghana                                                                                    35
    3.21      Guinea                                                                                   36
    3.22      Guinea-Bissau                                                                            36
    3.23      Kenya                                                                                    37
    3.24      Lesotho                                                                                  38
    3.25      Liberia                                                                                  38
    3.26      Libya                                                                                    39
    3.27      Madagascar                                                                               40
    3.28      Malawi                                                                                   40
    3.29      Mali                                                                                     41

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    3.30   Mauritania                                         42
    3.31   Mauritius                                          42
    3.32   Morocco                                            43
    3.33   Mozambique                                         44
    3.34   Namibia                                            44
    3.35   Niger                                              45
    3.36   Nigeria                                            46
    3.37   Republic of Congo                                  47
    3.38   Reunion                                            47
    3.39   Rwanda                                             48
    3.40   Sao Tome E Principe                                49
    3.41   Senegal                                            49
    3.42   Sierra Leone                                       50
    3.43   Somalia                                            51
    3.44   South Africa                                       51
    3.45   Sudan                                              52
    3.46   Swaziland                                          53
    3.47   Tanzania                                           53
    3.48   The Gambia                                         54
    3.49   Togo                                               55
    3.50   Tunisia                                            56
    3.51   Uganda                                             57
    3.52   Western Sahara                                     57
    3.53   Zambia                                             58
    3.54   Zimbabwe                                           59
4     ASIA & OCEANA                                            60
    4.1    Executive Summary                                  60
    4.2    American Samoa                                     61
    4.3    Australia                                          62
    4.4    Bangladesh                                         63
    4.5    Bhutan                                             64
    4.6    Brunei                                             64
    4.7    Burma                                              65
    4.8    Cambodia                                           66
    4.9    China                                              66
    4.10   Christmas Island                                   67
    4.11   Cook Islands                                       68
    4.12   Fiji                                               68
    4.13   French Polynesia                                   69
    4.14   Guam                                               70
    4.15   Hong Kong                                          70
    4.16   India                                              71
    4.17   Indonesia                                          72
    4.18   Japan                                              73

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    4.19   Kiribati                                                   74
    4.20   Laos                                                       74
    4.21   Macau                                                      75
    4.22   Malaysia                                                   76
    4.23   Maldives                                                   77
    4.24   Marshall Islands                                           77
    4.25   Micronesia Federation                                      78
    4.26   Mongolia                                                   79
    4.27   Nauru                                                      79
    4.28   Nepal                                                      80
    4.29   New Caledonia                                              81
    4.30   New Zealand                                                81
    4.31   Niue                                                       82
    4.32   Norfolk Island                                             83
    4.33   North Korea                                                83
    4.34   Palau                                                      84
    4.35   Papua New Guinea                                           85
    4.36   Philippines                                                85
    4.37   Seychelles                                                 86
    4.38   Singapore                                                  87
    4.39   Solomon Islands                                            87
    4.40   South Korea                                                88
    4.41   Sri Lanka                                                  89
    4.42   Taiwan                                                     89
    4.43   Thailand                                                   90
    4.44   The Northern Mariana Island                                91
    4.45   Tokelau                                                    92
    4.46   Tonga                                                      92
    4.47   Tuvalu                                                     93
    4.48   Vanuatu                                                    94
    4.49   Vietnam                                                    94
    4.50   Wallis and Futuna                                          95
    4.51   Western Samoa                                              96
5     EUROPE                                                           97
    5.1    Executive Summary                                          97
    5.2    Albania                                                    98
    5.3    Andorra                                                    99
    5.4    Austria                                                   100
    5.5    Belarus                                                   101
    5.6    Belgium                                                   102
    5.7    Bosnia and Herzegovina                                    103
    5.8    Bulgaria                                                  103
    5.9    Croatia                                                   104
    5.10   Cyprus                                                    105

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    5.11   Czech Republic                                        105
    5.12   Denmark                                               106
    5.13   Estonia                                               107
    5.14   Finland                                               108
    5.15   France                                                109
    5.16   Georgia                                               110
    5.17   Germany                                               110
    5.18   Greece                                                111
    5.19   Hungary                                               112
    5.20   Iceland                                               113
    5.21   Ireland                                               114
    5.22   Italy                                                 114
    5.23   Kazakhstan                                            115
    5.24   Latvia                                                116
    5.25   Liechtenstein                                         117
    5.26   Lithuania                                             118
    5.27   Luxembourg                                            118
    5.28   Malta                                                 119
    5.29   Moldova                                               120
    5.30   Monaco                                                120
    5.31   Norway                                                121
    5.32   Poland                                                122
    5.33   Portugal                                              123
    5.34   Romania                                               124
    5.35   Russia                                                125
    5.36   San Marino                                            126
    5.37   Slovakia                                              126
    5.38   Slovenia                                              127
    5.39   Spain                                                 128
    5.40   Sweden                                                129
    5.41   Switzerland                                           130
    5.42   The Netherlands                                       131
    5.43   The United Kingdom                                    132
    5.44   Ukraine                                               133
6     THE AMERICAS & THE CARIBBEAN                               134
    6.1    Executive Summary                                     134
    6.2    Antigua and Barbuda                                   135
    6.3    Argentina                                             136
    6.4    Aruba                                                 137
    6.5    Barbados                                              137
    6.6    Belize                                                138
    6.7    Bermuda                                               139
    6.8    Bolivia                                               139
    6.9    Brazil                                                140

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    6.10   Canada                                                       141
    6.11   Chile                                                        142
    6.12   Colombia                                                     143
    6.13   Costa Rica                                                   144
    6.14   Cuba                                                         145
    6.15   Dominica                                                     146
    6.16   Dominican Republic                                           146
    6.17   Ecuador                                                      147
    6.18   El Salvador                                                  148
    6.19   French Guiana                                                148
    6.20   Greenland                                                    149
    6.21   Grenada                                                      150
    6.22   Guadeloupe                                                   150
    6.23   Guatemala                                                    151
    6.24   Guyana                                                       152
    6.25   Haiti                                                        152
    6.26   Honduras                                                     153
    6.27   Jamaica                                                      154
    6.28   Martinique                                                   154
    6.29   Mexico                                                       155
    6.30   Nicaragua                                                    156
    6.31   Panama                                                       157
    6.32   Paraguay                                                     158
    6.33   Peru                                                         159
    6.34   Puerto Rico                                                  160
    6.35   St. Kitts and Nevis                                          161
    6.36   St. Lucia                                                    161
    6.37   St. Vincent and the Grenadines                               162
    6.38   Suriname                                                     163
    6.39   The Bahamas                                                  163
    6.40   The British Virgin Islands                                   164
    6.41   The Cayman Islands                                           165
    6.42   The Falkland Islands                                         165
    6.43   The Netherlands Antilles                                     166
    6.44   The U.S. Virgin Islands                                      167
    6.45   The United States                                            167
    6.46   Trinidad and Tobago                                          168
    6.47   Uruguay                                                      169
    6.48   Venezuela                                                    169
7     THE MIDDLE EAST                                                   171
    7.1    Executive Summary                                            171
    7.2    Afghanistan                                                  172
    7.3    Armenia                                                      173
    7.4    Azerbaijan                                                   174

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    7.5    Bahrain                                                                     175
    7.6    Iran                                                                        176
    7.7    Iraq                                                                        177
    7.8    Israel                                                                      178
    7.9    Jordan                                                                      178
    7.10   Kuwait                                                                      179
    7.11   Kyrgyzstan                                                                  180
    7.12   Lebanon                                                                     180
    7.13   Oman                                                                        181
    7.14   Pakistan                                                                    182
    7.15   Palestine                                                                   183
    7.16   Qatar                                                                       183
    7.17   Saudi Arabia                                                                184
    7.18   Syrian Arab Republic                                                        185
    7.19   Tajikistan                                                                  186
    7.20   The United Arab Emirates                                                    186
    7.21   Turkey                                                                      187
    7.22   Turkmenistan                                                                188
    7.23   Uzbekistan                                                                  188
    7.24   Yemen                                                                       189
8     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS                           191
    8.1    Disclaimers & Safe Harbor                                                   191
    8.2    Icon Group International, Inc. User Agreement Provisions                    192




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1     INTRODUCTION
1.1     OVERVIEW
This study covers the world outlook for affiliate marketing services across more than 200
countries. For each year reported, estimates are given for the latent demand, or potential industry
earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the
country is of the region and of the globe. These comparative benchmarks allow the reader to
quickly gauge a country vis-à-vis others. Using econometric models which project fundamental
economic dynamics within each country and across countries, latent demand estimates are
created. This report does not discuss the specific players in the market serving the latent demand,
nor specific details at the product level. The study also does not consider short-term cyclicalities
that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate
and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simpl
								
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