032_CEMS Prague Journal 2010-1

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					    Contents
          Editorial
          What we used to write about, what are the hot topics now
      3   and what is left for the future issues…

          News from the CEMS club
      4   2010 will bring many exciting events. You do not want to miss them!

          CEMS Autumn 2009 Photo Collage
          Fall semester is over and so are many pleasant memories, but why not to recall
      6   them once again?

          Success of two CEMS teams at the BCG Strategy Cup 2009
          Report on a great success of CEMS students in the Boston Consulting Group
      7   business competition.

          Do I Really Want to Work in... - Alumni Sharing Experience
      8   CEMS Alumni Association brings its members back to school!

          CEMS Gala Casino Night 2009 Photo Collage
          If you want to fight against the hidden risk of gambling, you have to try it
     10   yourself first. The CEMS way is a safe way!

          Health Care Reform in the U.S. and Possible Lessons for the Czech Republic
          An introductory article from the series of student commentaries
     11   on current issues.

          Interview with Tereza Králová about CEMS Corporate Partners
     13   CEMS Corporate Relations Coordinator reveals the mysteries of her position.

          Judita Bihelerová: My Path to Presidency of CEMS Club Prague
          Have you always dreamed of becoming a president? Now you have a great
     17   chance to make it!

          Ondrej Šabata: What is the CEMS Student Board?
          Student Board is an influential institution which contributes to the successful
          development of CEMS. If you are looking for a leadership challenge in an
     19   international setting, this is the right place for you!

          How to Find a Perfect Internship: My Times at Lufthansa
          Jitka Foralová tells her story about discovering the secrets of air ticket pricing in
     20   Frankfurt.

          How to Find a Perfect Internship: My Investment in Vienna
          Not only big transnational companies offer great internships. Honza Vyhlídka
     22   reports from Austria.



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    Editorial
                                                                                          February 24, 2010

    Dear CEMSies, dear university representatives, dear partners, dear friends,

    It is my pleasure to write these lines again after a couple months break. Through this issue, CEMS
    Prague Journal officially commences its second year of existence. Although I do not fancy long
    speeches and balancing, I must say that the first year was quite successful. Having only a little
    experience, we introduced the premiere issue created by the cooperative and excited Journal team
    consisting of Olinka Nýdlová, Standa Hába and me. We had a hard time learning how to win others
    for contributing by an article, observing the deadlines ourselves, and doing all the necessary
    proofreading, editing and graphics during a sleepless night before the “kick-off” evening once we
    finally put it all together. Today we stand a step further, having altered the team and the design
    which is now mastered by Martin Vodák who recently returned from Rotterdam.

    Leaving and returning, that could be an apt subtitle of the third issue. The CEMS community in
    Prague is an extraordinary group of friends who have very much in common and enjoy spending time
    together but yet their paths separate frequently. Speaking of the CEMS Club, we have experienced
    working from abroad, be it Ondra and Pája while on their internship in Germany, me on studies in
    Florida or Dita who is now leaving for Austria. However crazy it may seem, the distance cooperation
    worked and so it will in spring, hopefully. But nothing lasts forever and therefore it is necessary to
    realize that new CEMSies will have to step forward and complete the CEMS Club. As Judita and
    Ondřej describe in their articles about presidency and representation in the Student Board, being a
    part of it is a great opportunity for everyone to learn important skills and meet interesting people. Of
    course, there are other crucial functions in the CEMS Club too, not to miss the Journal editing☺.

    Remembering the last year, most of the CEMSies from my class were excited about applying for an
    internship and optimizing the supply of CEMS courses at VŠE, recently the focus moved towards the
    state exams, diploma thesis and probably the first full-time jobs. It is natural that we covered all
    these topics also on the pages of the CEMS Prague Journal but now that more and more of us will be
    leaving the university, shall we write about organizing weddings and taking out mortgages? Definitely
    not, still there is one slightly hidden facet of the program which should be of a great interest for all:
    becoming an active member of the CEMS Alumni Association. The best way how to start is probably
    attending events they organize. I would especially like to invite you to the upcoming meetings from
    “Meet the…” series which Vojta Opleštil devoted an independent article to. After a successful
    teambuilding weekend in the mountains, it is a great opportunity to meet each other again at the
    university ground.

    All of this and much more you can read about on the following pages. I hope that you will have a nice
    time reading the articles from your fellow CEMSies and maybe, you will also find an inspiration to
    contribute yourself the next time. Whether you are in Prague or in Mexico, I wish you all a very
    successful semester and always a great time with CEMS!

                                          Mirek & CEMS Club Prague




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    News from the CEMS Club

    There is much new going on in our CEMS Club since
    the last issue of the CEMS Prague Journal. First of all
    we would like to shortly review the first months of our
    CEMS Club. Subsequently, we will inform you about
    the upcoming events in the spring semester as well as
    some changes in our CEMS Club team.

    As the winter semester is already over, we can
    comment on the first half of activity of our CEMS Club
    team. In September we set three main directions we
    want to focus on: networking, corporate partners and
    socializing. We all hope that you – CEMS students
    have recognized our initiative in those areas. First of
    all, we started a close cooperation with local Alumni
    Association – as one of the results of our collaboration
    we introduced a workshop “Meet the…“ (previously
    called “Do I want to work in…?”). The concept is
    simple: a few speakers from one business line come
    over and informally present their job, daily routine,
    pros and cons, career path – all in all a “casual” know-
    how, which should help students decide whether the
    department is a good match for them or not. You can
    find detailed information about this concept in the
    alumni corner. Another big achievement was
    accomplished in the field of cooperation with the
    university. CEMS Club Prague together with VŠE
    started to co-organize various events (e.g. CEMS Day).
    VŠE recognized the importance of the CEMS Club
    activities and became an intensive supporter of our
    activities. Only thanks to their support we were able
    to organize the popular teambuilding weekends or the
    Gala Casino Night, which was attended by over 150
    CEMS stakeholders including alumni, representatives
    of VŠE and our Corporate Partners.

    Regarding the news from the field of cooperation with
    corporate partners, we achieved an important goal –
    our CEMS Club is currently supported by three
    corporate     partners    (Procter     &     Gamble,



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    PricewaterhouseCoopers and Roland Berger Strategy Consultants). In the spring semester
    you can look forward to workshops and lectures from McKinsey & Co., Roland Berger
    Strategy Consultants; sport event with Procter & Gamble; involvement of Hilti during the
    Rookie Weekend or traditional Rotation Dinner.
    Beside the regular activities like CEMS drinks, we have organized go-carts, laser-tag evening,
    ice skating or Christmas dinner (attended by over 70 CEMSies!). We all hope you enjoyed the
    activities we prepared for you during the winter semester. But don’t worry, there are also
    many interesting events planned for the upcoming months.

    We also cannot forget to point out our reward from December 2009. Our CEMS Club was
    awarded as the best CEMS Club within the CEMS Community. We would like to thank once
    more to all of you who voted for us. Big Thank You belongs also to all members of the
    previous CEMS Club as they were the first ones who started to maintain big changes in
    working of the local CEMS Club.
    Well, let’s move on to the Year 2010. Among the big highlights of the spring semester surely
    stand out two international events we will participate in: Pan-European event and Summer
    University. The subtitle of the first one is “Czech Cultural Heritage”. Its main goal is to
    present Czech culture, habits, cuisine etc. to students and alumni from other countries. The
    target of the second event – Consulting seminar / Summer University is to prepare intensive
    educational seminar for students from all of the CEMS universities. MBA professors as well
    as corporate partners’ representatives will be significantly involved in the summer
    university. It is for the first time in the history when local CEMS Community organizes a
    summer university in Prague. Don’t forget to highlight April 15 in your calendar when the
    main social event of the spring semester takes place – this time you can look forward to the
    CEMS Ball. We all will do our best to make the first Summer University and CEMS Ball
    unforgettable, and the name of the local CEMS Community within the CEMS world too, of
    course. Beside these big international events, you can look forward to winter teambuilding
    weekend, regular CEMS Drinks, various workshops etc. The new CEMSies will meet up
    together during the traditional Rookie Weekend.
    Finally, we would like to inform you about some minor changes in our CEMS Club. First of all,
    our CEMS president Judita Bihelerová is moving to Austria for an internship. Even though she
    will stay abroad, she will lead our team also during the spring semester. We are also happy
    to welcome new members of our CEMS Club – Petra Krejčová, who will support our PR team.

    And last but not least we would like to inform you about the upcoming elections to our
    CEMS Club. Are you interested in our CEMS Club? Do you want to influence the future of the
    CEMS Community in Prague? Aren’t you sure what are the responsibilities of particular team
    members? Then keep on reading and find out more about the personal experience of the
    current President and Student Board Representative!

                                           Pája & Standa



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    Success of two CEMS teams at the BCG Strategy Cup 2009

    Few student communities are so well known for their
    extreme competitiveness and frequent participation at
    various business competitions as CEMSies from VŠE. It has
    become a question of prestige to represent CEMS. Of
    course, every success is carefully documented and
    recognized and if it is such a special case as the double
    triumph at the BCG Strategy Cup 2009, hats off… The
    representatives of both successful teams deserve our
    congratulations!


    Winners of the BCG Strategy Cup 2009:

    Míša Žahourková and Josef Vítovec from
    CEMS in a mixed team with Michal Štěpánek
    from VŠE




    Second best team of the BCG Strategy Cup
    2009:

    Martin Míček, Ondřej Šabata and Martin
    Pospíšil from CEMS




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    Do I Really Want to Work in… – Alumni Sharing Experience

    By Vojtěch Opleštil

    Being an alumnus or alumna always bears the                                Vojtěch Opleštil

    danger of patronizing you (“…in our times we did it                        CEMS class 2005/2006
    in a better way than you do…”). Yet there really is a                      University of Economics
    great amount of experience which we can share                              in Prague,
                                                                               Aalto University School
    with you. The only question is what the best way to                        of Economics
    do that is.
    It was the idea of Honza Kubík, the current
    president of the CEMS Alumni Association Prague,
    to start a series of presentations where the CEMS
    alumni or other experienced professionals could
    share their personal experience from various fields
    of business.
    So far we have organized three such events where the topic was usually covered by four
    speakers who present their career track, talk about their work and also present the
    requirements needed for working in their company or field.

    Marketing
    The first meeting of students and experienced professionals dealt with various facets of
    marketing: Deirdre MacBean from 3M talked about the B2B dimension while Michaela
    Pokorná from L’Oréal shared her experience with the B2C part of marketing. Yet another
    point of view was brought by Jan Pokorný working with Ogilvy and Karel Duchek from
    Wunderman.

    Michaela shared some of her DOs and DONTs which are worth mentioning: “Focus on
    networking! Consumer at first! Write 3 key messages on your desk top and stick to them at
    ANY TIME! Love your brand ... the clients will love you too.” And one more which you can
    use not only in marketing: “If nothing else works, try the proposal of your boss…”

    Investment & Finance
    The second event focused on Investment & Finance was covered by David Jurčík working at
    Deloitte, Martin Stach from Erste Corporate Finance, and Martin Peřina from Česká
    spořitelna.

    While Martin Peřina, having background in applied mathematics, focused rather on the way
    of thinking and the way school can prepare you for this kind of work Martin Stach (being a
    CEMS alumnus) mentioned the pros and cons of working in corporate finance advisory. Here
    are the pros: people, speed and dynamics, international environment, intellectual challenge,


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    sales and technical skills, and high pay. The main cons are long working hours and their
    unpredictability, and the environment of stress. David Jurčík, having almost 15 years of
    experience in financial risk management, mentioned that an ideal candidate should posses;
    good financial modeling and programming skills (MathLab, R, VB).
    Working in consulting

    The third event covered one of the most popular fields among ambitious and smart business
    students – management consulting. The features of this demanding industry were presented
    by CEMS alumni from the most prestigious consulting firms: Lenka Krobová from
    A.T.Kearney, Milan Vondráček from Arthur D. Little, Petr Šmíd from Mc Kinsey & Co. and
    Jaroslav Dvořák from Roland Berger. Here is what they (almost seriously) think of consulting:
    “Exciting stage of one’s life, which needs to be balanced by excessive consumption of
    alcohol” (Milan) or “Consultants could be compared to doctors – look for root-causes of why
    clients are not doing well and propose customized treatments which – after application –
    bring them into perfect shape again” (Lenka).

    And what you need, if you want to get into consulting according to our speakers?
    “Motivation, motivation, and motivation, willingness to learn, willingness to sacrifice/invest.
    You can increase your odds by having an international experience, having an internship in
    industry or consulting. Outstanding academic results can help as well. And never
    underestimate you CV and motivation letter!”

    And now something completely different: Public Sector

    So far some 50 students have taken part in our presentations. We are looking forward to
    welcoming you on one of our future professional events.

    The next presentation will be focused on rather unusual yet interesting employer of CEMS
    graduates: Public Sector. Alena Savovová from Association for international tasks, Antonín
    Berdych (former director of Cabinet of the Deputy Prime Minister Alexander Vondra), Marek
    Svoboda (manager of the Centre for human rights and democracy; People in Need) and
    Vojtěch Opleštil from Deloitte will share their experience. We encourage you to visit this
    event as public sector is not in the heart of interest of CEMS and our guests may enrich you
    with some new insights.

    We will be also pleased if you share with us your ideas for next presentations: what kind of
    industry are you interested in? What questions would you like to be answered at our
    events?

    For updated calendar of our events check the blog of Prague CEMS Alumni:
    http://cemsalumniprague.blogspot.com/.




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10
     Health Care Reform in the U.S. and Possible Lessons
     for the Czech Republic
     United States of America stand at the crossroads.                             Jaromír Beránek

     President Barack Obama entered his office more than one                       CEMS class 2008/2009
     year ago with a strong mandate, willing to resolve several                    University of Economics
     issues ignored by his predecessor, including the health                       in Prague,
     care reform. Many felt that this should be a historical                       University of Cologne
     chance to change the long-standing orders, often
     displayed as a cruel game of wealthy insurance companies
     supported by a strong lobby on one side and dying people who could not afford to pay the
     overprized premiums on the other side. Situation illustrated in movies like The Rainmaker from
     Francis Ford Coppola or Sicko from Michael Moore… Now, thirteen months later, it seems that the
     favor of Americans for radical changes evaporates.

     For a better understanding of the current situation, we have to go back in the history. Health reform
     has been proposed by representatives from both parties of the political spectrum for over hundred
     years. The main objective was always similar – either to introduce a model which would bring
     universal coverage for all U.S. citizens or to support those who could not afford or did not want to
     pay the insurance premiums. The biggest change was enforced in 1965, when the democratic
     president Lyndon Johnson signed the Social Security Act which introduced the state administered
     programs known as Medicare and Medicaid. While Medicare ensures the federally funded health
     insurance for people over 65 legally resided in the U.S., Medicaid offers essential health coverage for
     people with limited income.

     The more recent history of reform efforts is joined with the failure of proposals of Clinton’s
     administration from the mid-1990s. The plans of the Health Care Task Force led by the First Lady of
     that time and current Secretary of State, Hillary Clinton, were practically ripped to shreds by a
     powerful lobbing. Several years later, George W. Bush broadened the eligibility for the Medicare
     program but did not change the essence of the health system.

     After his election, Barack Obama did not want to repeat the strategic mistakes from the times of Bill
     Clinton and asked Congress to come up with their own reform proposals. Both of the chambers took
     the initiative and introduced their respective versions of reform laws in June and July 2009,
     respectively. While the House of Representatives’ Affordable Health Care for America Act calculated
     with ensuring coverage for 36 million people out of 47 million currently uninsured at the estimated
     costs of $ 1050 billion in ten years, the Senate Patient Protection and Affordable Care Act would
     cover an additional 31 million Americans at $ 850 billion over ten years. The main differences
     between the proposals were the sources of financing where the “House version” relied on surtax on
     the highest incomes whereas Senate planned to introduce an excise tax for “luxurious” insurance
     plans provided by some employers and raise the Medicare payroll tax for high earners.




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     However, the main ideas of both bills were very similar – to expand the Medicaid eligibility over the
     current poverty line, offer tax credits to small companies to provide their employees with health
     insurance and penalize other employers or individuals who do not buy health insurance. Unlike
     Senate, the House of Representatives also proposed the so called “public option” which would
     enable citizens to opt for a state-run health insurance. The Congressional Budget Office estimated
     the net effects of both versions as about $ 130 reduction of the deficit over the next ten years.
     On purpose, Barack Obama did not moderate the discussions which finally ended up in the
     modifications of the Senate version. In the final vote on the Christmas Eve, Senate passed the Act by
     a close 3:2 majority. However, less than a month later, the voters in Massachusetts signaled a great
     discomfort in a special election to fill the deceased Senator Kennedy’s seat. In a traditional
     stronghold of Democrats, a Republican candidate won and even though there was still a chance to
     finish the necessary votes in Senate before his introduction to the seat, Mr. Obama did not want to
     risk public protests and drew back. The reform efforts have ended up in a deadlock.
     Many Americans say that there is no need for such a dramatic change when the current system
     works. They are afraid of the decrease in the quality of the health care system, or they worry about
     the accessibility of services. Lobbing plays its role in influencing the public opinion too and it has
     become popular to terrify Americans with pictures from Canada and UK where patients wait in long
     lines. And then come the main interest groups: Lawyers are afraid of lower profits from medical
     malpractice lawsuits, pharmaceutical companies think that Obama administration could modify the
     long-standing patent rules, doctors feel the pressure on the change of the payment system to some
     form of lump sums which should reduce the amount of unnecessary care, and insurance companies
     oppose the potential increased competition even after the “public option” was declined. Not a very
     favorable situation, indeed.
     However, the numbers speak for themselves and the politicians are well aware that there are still
     about 47 million uninsured who dramatically increase the costs of the system due to the “black
     passenger” effect, that the active population is aging and that the spending of 16 % of the national
     GDP on health care is by far the highest in the developed world. I had the opportunity to learn about
     it myself when I had to pay almost $ 700 for a four-month insurance coverage which is almost triple
     the sum the Czech government pays for me at home. And I am still young and healthy…
     It is interesting to compare the situation in the U.S. with the Czech realities or the state of public
     health care in other EU countries. While a great part of Americans believe that European model is
     some form of socialism where everyone gets a little but in the end, the added value is zero, the “old
     continent” has learned its lesson from America. No European country would risk the privatization of
     the health insurance system after what they have seen in the U.S. Denying patients with medical pre-
     conditions or double standards of care still remain a taboo. Therefore the only logical way is to
     motivate the patients to behave responsibly by setting a thought-out system of deductibles.
     This text was inspired by the latest efforts of the American government and legislature to reform the
     health system which has proved to be unsustainable in the long term, and slowly starts to jeopardize
     the whole federal economy. The main objective of the article is not to give an in-depth analysis and
     scientific conclusions; it is meant as a “launching pad” and inspiration for other similar articles written
     by students, which we would like to give a deserved space in the following issues of CEMS Prague
     Journal. Where else should we share our views of contemporary problems that are moving the world?



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     Interview with Tereza Králová about CEMS Corporate Partners

     Let’s start simply – what are the responsibilities of a CEMS
     corporate partner coordinator?

     My position is officially called „CEMS corporate relations
     coordinator” and my responsibility is communication with
     corporate partners (CPs) at the local level and negotiating
     of the specific form of cooperation with every single of the
     CPs. Some of the companies strive to participate in every
     form of the cooperation; some are limited to the staff, time
     or financial capacity of their smaller local offices and
     choose only some. The strategy or approach may vary firm
     to firm depending on their interest in the very market or        Tereza Králová
     region. Therefore, I understand questions from students          CEMS Corporate Relations
     why a firm working in the Czech Republic, which is an            Coordinator at University
     international CP, does not cooperate at the local level. It is   of Economics in Prague
     mainly about the CPs strategy.

     Communication with companies – both current and potential CPs - at the local level is the
     basis. I am also responsible for Business Projects, I participate intensively in admission
     procedure (2nd round) and cooperate often with Renata Šubrtová, our Academic
     Coordinator.

     I remember discussing the detailed conditions of becoming a CP from the last year’s interview
     with Mr. Hnilica…

     Every company that is ready to take an active part in the CEMS community, within the CEMS
     program, that is of a certain size, has an international scope, and is able to offer
     international careers for CEMS graduates can become a CP. Company must pass out the
     admission procedure; rules are the same for every member of the CEMS community. Every
     member of the community, except for students, also contributes to the common budget
     through mandatory fees.

     Is there any other possibility for smaller firms how to get involved apart from becoming a CP?

     No, rightly not. It follows from the essence of the program: it is an international program
     focused on international management and therefore, it should be primarily big, stable,
     transnational corporations who are CPs.




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     If I understand it correctly, a company which is a global CP pays the member fee to the Paris
     CEMS office and then it is only up to their management in which countries they will
     cooperate with the CEMS universities and where not.

     That is mainly about the CP’s strategy we have talked about earlier. Another thing is the lack
     of internal communication – sometimes the local office does not even know about being a
     CEMS CP. Then we – corporate relations coordinators – have to inform them about the
     partnership, the conditions and opportunities it brings about, and the benefits of potential
     cooperation. Often it is also the case that local offices of one transnational firm work quite
     independently. It may be not always that easy to coordinate the cooperation and share the
     costs of the membership.

     Let’s look at some of the companies in detail, can we?

     Procter&Gamble is a good example of a long mutual cooperation. Especially when the
     contact person in the company is a CEMS alumni like in this case. Really, P&G struggles to
     cooperate as closely as possible – through the curriculum as well as through the cooperation
     with CEMS Club. Similar case as P&G is probably L’ÓREAL, from the academic point of view.

     Is there any regulation regarding the number of CEMS CPs?

     Yes, every CEMS university must have two international CPs. That is why I also get to other
     companies and try to win them for the partnership. Recently, there was the threat that
     Škoda Auto, a.s. would terminate the cooperation due to the financial crisis. We were trying
     to avoid the situation when the university would have to pay the fee instead of the “missing”
     partner. We succeeded to win ČEZ, a.s. for the cooperation, and the agreement should be
     signed soon. In such a situation everybody cooperates – university top management,
     including rector, and academic director as well.

     What would happen if a CEMS university did not have the two global CPs?

     Then it would be the responsibility of the CEMS program in the particular country to find an
     alternative source of paying the partner fee. In our case, it would depend on the attitude of
     the university if it would be financially supported. We have taken several measures with Mr.
     Hnilica for this reason to spare some money in case we had to pay the fee ourselves.
     However, the risk that a CEMS university would have to step out of the program is very low
     since the program is really prestigious and no one would want to lose it.




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     How does it look when you approach the management of such a company to discuss the
     possibility of cooperation?
     The ideal situation is when I have a direct access to the person who has the competence to
     decide such a question which is not always the case, of course. Nevertheless, I always
     explain the concept and try to approach them through alumni if possible. Then I present to
     them all the methods of cooperation beginning from the assessment centers they can come
     to and take part in as evaluators, skill seminars, class lectures, business projects, blocked
     seminars, internships or also diploma theses.

     Very important is to show the benefits - demonstrate the potential of CEMS students, the
     demandingness of the admission/selection procedure and the quality of the program as well.
     CEMS helps to get orientated in the huge pool of business students from whom they can
     recruit future employees, for example. Most of the companies value the regular Career
     Forum, the www.cems.org networking application which gives them direct contact to the
     universities and students.

     Can the global CPs be classified in some way?
     Simply said, there are three types of CPs at the international level. The first is for instance a
     strong local company which might not be strictly transnational but wants to support the
     university. This would be the case of Škoda Auto, a.s. which has not cooperated that much
     on either level – local and international. Second type would be a company which wants to
     cooperate only in selected areas and ways. The third type of partner wants to cooperate in
     every possible way.

     How do the regular contacts with companies look like when you prepare business projects or
     skill seminars?
     I try to address the companies every year before the summer holidays because the trend is
     to plan the activities for the whole upcoming academic year or at least the fall semester. The
     active firms come up with their own suggestions and then we only need to coordinate the
     programs and activities to avoid collisions with language exams or other parts of the
     curriculum. There are firms which repeat the skill seminars every year – it may be two or
     three topics which were positively reflected by the students. Some firms only focus on one
     type of cooperation like A.T. Kearney which invites students for business projects. I also look
     for new topics of skill seminars with new partners; generally I try to find the best way of
     cooperation together with less active partners that have to discover the benefit first.




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     Have you already tried to bring the partner companies together to share experience with
     CEMS or to get to know each other through the program?
     The problem is that most of the companies always feel some kind of competition behind this
     kind of events. Therefore, the idea is to organize a seminar on a particular topic where the
     experience sharing could come up as a by-product. The first swallow was in fact the Business
     Breakfast organized by Martina Jakl in the Academic Club, dealing with the impacts of the
     financial crisis and the outlook for 2010. Now we think about some other event like this. But
     we have to keep in mind that some firms prefer more open and playful meetings while
     others want to stay serious. Unfortunately, the planning was currently overshadowed by the
     seeking after a new CP, which demanded much time and efforts.

     We have discussed the processes of acquiring a new CP and maintaining the partnership but
     what if some firm wanted to cancel the cooperation with CEMS?
     We have to distinguish between companies that are not interested in the program anymore
     and between those that only cannot afford paying the member fee momentarily for some
     reason. If such a company is an active member, there are some ways how to support them
     and keep in touch. But the company can quit CEMS partnership, of course. The reasons are
     various. Companies may change their strategy, priorities. The reason might be also an
     amalgamation of two partners - that is why Fortis could quit soon. Or the company evaluates
     that the benefits can be obtained differently or cheaper. There are some former CEMS CPs
     that are interested in cooperation, stay in touch with CEMS students and alumni, but do not
     want to pay any fee or pay less. They are in contact with student clubs or try to contact a
     university locally. We need to coordinate the approach to such companies because it could
     be a threat for the future. Simply said, the CEMS community values long-term relationships
     and partnerships with companies based on the CEMS philosophy, active contribution and
     mutual benefits, which are crucial to the proper functioning of the program.

     Thank you for the interview. I appreciate your interest and time and wish you lot of success in
     your work.




16
     Judita Bihelerová:           My Path to Presidency of CEMS Club Prague
     On my way to presidency
     I was active in the CEMS life since I became a CEMSie.                         Judita Bihelerová
     The Rookie weekend was a great start for that as I met a
                                                                                    CEMS class 2008/2009
     number of interesting and active people who                                    University of Economics
     encouraged me to organize various meetings/ party                              in Prague,
     occasions/ weekend get-togethers etc. With the new                             Vienna University of
                                                                                    Economics & Business
     CEMS Club team I became officially responsible for
     socializing which I was enjoying a lot.
     When the election was announced I was sure I want to
     be involved again. I talked to many of my CEMS friends
     and we decided to bring together a team, which I would
     be leading. To tell the truth, I would have never applied
     without those people’s support. As the team included
     the most active CEMSies from my year, I had no
     competition as a candidate for the presidency.
     Taking over the power
     The handing over of the post was quite challenging as I
     was still on my exchange in Vienna and leaving for
     another month abroad but finally, thanks to the help of
     Martin Míček and Ondřej Šabata (the previous
     president and vice-president), we succeeded. After
     more than a month I started orienting myself in what
     the presidency and CEMS Club as a whole is all about.
     My personal goal was to involve the university in the activities and their financing, introduce
     the teambuilding weekends at the beginning of each semester and enhance the cooperation
     with alumni. The involvement of Corporate Partners, one of the key competences of CC, is
     fully managed by Stanislav Hába, the vice-president of CC Prague. Together, we needed to
     come up with a clear strategy how to approach them, what should be offered under what
     conditions and which rules should be valid for the cooperation.
     The function
     The team meets once a week, maximum once in a fortnight to discuss the progress, deal
     with open issues and set new goals. I have to be present at all the meetings which we keep
     at a very relaxed atmosphere. Being a president includes lot of email conversations with the
     team members who I need to coordinate - I need to know what they are up to, how far they
     are with the projects and step in if they need help. I am responsible for the observance of all
     the deadlines of all the team members. I am also in a very close contact with the university
     representatives whom I regularly inform about our activities and plans.


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     At the beginning I was involved in the initial meetings with CPs which is a priceless
     experience for my personal growth. Each CP is different, negotiates in a different way and
     expects a specific attitude from us - this enhanced my professional growth significantly.
     As a president I was also responsible for representing our club at the Annual Events and the
     CEMS Club Conference held in Cologne – representing the best student club within the
     community was a great privilege for me.
     The benefits
     The presidency enabled me to enhance my professional and personal qualities. I learned
     how to lead a team, how to deal with problems effectively, how to manage time and
     conflicts or how to present my goals to different stakeholders (university representatives or
     CPs). Honestly, the presidency is also a great item in a CV and you can use it for numerous
     behavioural questions during an interview.
     The presidency consumed a huge amount of my free time but by choosing the right team I
     was all the time among friends. I can sincerely say that I enjoy being a CEMSie, being with
     CEMSies and spreading the CEMS spirit a lot – in my opinion that is one of the most
     important prerequisites for a good and successful president. The biggest reward for me is
     seeing the ideas coming true and CEMSies enjoying them.
     I strongly hope to hand over my function to a qualified successor who would enjoy being
     with people, leading a team, organizing various events, setting and reaching goals and
     obtaining the unique chance to train for his/her future career path. Is it you? Do you want
     more information? Do not hesitate to contact me! Judita.bihelerova@cems.cz

     The current CEMS Club functions as a team and we are very proud of it. Although each team-
     member is fully responsible for his/her functional field, we discuss most of the topics
     together and decide about them jointly. We believe that together we can make a difference.
     Stanislav Hába is responsible for the relationship management with Corporate Partners. His
     function involves regular meetings with the representatives of Corporate Partners, offering
     them our activities, negotiating conditions and fostering the relationship with them. He is
     also in a close contact with Tereza Králová, the CEMS CP coordinator.
     Zdeněk Fous is our treasurer responsible for the entire financing of the club. This includes
     the setting up of a year budget and keeping up to it, taking care of the tax declaration,
     requesting and managing subsidy programs as well as issuing of invoices.
     Petra Chocholová, our socializing expert, organizes the regular CEMS drinks, the activities
     before them, events like Gala Casino Night or rookie and teambuilding weekends.
     Pavlína Šimurdová is promoting CEMS through all thinkable channels. Writing articles,
     managing the CEMS notice boards at the University, organizing CEMS Day and spreading the
     word about CEMS/ IM is her main responsibility. And last but not least, Petr Dvořák is the
     “royal photographer” and webmaster whose position involves being present at the
     maximum of CEMS events and updating and managing the webpage.
     Are you interested in any of those fields/ functions? Think about it and get involved in the
     next CEMS Club Prague, it’s worth it!


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     Ondrej Šabata:           What is the CEMS Student Board?
     Student Board (SB) is a global body consisting of elected               Ondřej Šabata
     CEMS students (one representative with one-year                         CEMS class 2007/2008
     mandate per school), which acts as the student voice                    University of Economics
     within the CEMS governing structure. Even though the                    in Prague,
                                                                             Norwegian School of
     SB comprises just students, it has a strong influence, as               Economics & Business
     it has a voting right in the CEMS Executive Board.                      Administration
     Moreover, it regularly interacts with all CEMS
     stakeholders (Head Office, Corporate Partners, Member
     Schools, Alumni Association, etc.) to advise them on various issues concerning further
     development of the MIM programme. To be more specific, the SB has the following mission:
        •   Gathering student opinion about CEMS and the CEMS MIM and casting this to all
            CEMS stakeholders.
        •   Implementing and managing global projects which have a positive impact on CEMS
            experience.
        •   Providing support to the CEMS Clubs.
     To be able to fulfill this mission, the SB is divided into 4 project groups led by 4 team leaders
     (CEMS Club Support, CSR, Student Relations, MIM Affairs), who are supervised by a
     President and a Vice-President. The SB members gather three times a year in different places
     around the world for one week conferences (all costs covered by CEMS), and in the
     meantime they work on projects within their scope of responsibility.

     Why should you consider submitting your candidature for the CEMS Student Board
     Representative of VSE?
     Being a SBM is without doubt one of the most valuable extracurricular experience you can
     get during your CEMS studies, as SB offers a lot of opportunities to go one step further and
     set yourself apart by engaging actively in impactful projects, from which the whole CEMS
     community can benefit. And that counts a lot in your CV!
     So if you want to improve your leadership skills, work on interesting tasks by interacting with
     highly motivated people, develop valuable contacts, see interesting places, and last but not
     least have a lot of fun and make friendships for life, SB is the right place for you to be!
     To illustrate the points by my own experience: During my mandate so far, I’ve had a chance
     to take part in setting up a new mission statement and structure of the SB; I’ve led a team of
     7 nationalities with budget over €5000 and impact on ~2600 students; or got quite tipsy
     when socializing with the former Portuguese prime-minister and current president of a
     leading international bank. Does this sound interesting? Then consider running for this
     position!
     If you want to know more about any Student Board related issue, I will be more than happy
     to talk to you any time (if possible not at 4:01am). :) ondrej.sabata@cems.cz


19
     How to Find a Perfect Internship:                    My Times at Lufthansa
     By Jitka Foralová

     It was last summer after my busiest semester at VŠE                        Jitka Floralová
     when time has finally come and I had to deal with the
                                                                                CEMS class 2008/2009
     last missing item in my CEMS CV - internship search.
                                                                                University of Economics
     Where do I start? How many applications should I send                      in Prague,
     out? What countries and companies would meet my                            University of Cologne
     job and life style expectations? Probably just like many
     of you I was haunted by financial crisis stories about
     intern cutting and about crazy number of students
     applying for each opening. Well, I cannot but
     confirm . I believe, however, that if you start early
     enough and if you possess a high degree of
     motivation, you will certainly come across an
     attractive opportunity – just like I did at Lufthansa.

     Application Process
     What I think really matters when applying for an
     internship abroad are not only common requirements
     (like excellent school records, language skills, ability to
     be a committed team player or strong and confident
     personality) but also an extraordinary interest in the
     particular field the company operates in. Thanks to my
     interest in tourism topics and huge passion for airline
     management, Lufthansa was, luckily, a pretty clear choice for me. Of course I wasn’t that
     foolish to apply just at one company. Speaking of foolish things, there is another important
     success factor – luck. You always need a tiny piece of luck to achieve your goal.

     Working at Lufthansa
     My internship at Lufthansa in Germany was in every respect a great experience. Lufthansa
     belongs to one of the biggest employers in Rhine area and only in its global center in
     Frankfurt offers approximately 150 intern positions. I was very positively surprised by
     openness and friendliness of company culture. Most of my German colleagues came from
     international background and in their forties or fifties have already seen many amazing
     places all over the world. Casual lunch chats about vacation in Hawaii, Bahamas, Shanghai or
     Buenos Aires were no exception and left me in a hope that one beautiful day I might be able
     to visit these places as well☺. Anyway, my experience proved that most of the old prejudices
     about German starchiness and pedantry are wrong.



20
     For the period of five months I was working in
     Ticketing and Fare Quote Team which was a
     part of Reservation Systems Department. Even
     though at the beginning I had quite a hard time
     to understand all systems and processes,
     I really enjoyed exploring the secrets and never
     stopped being astonished how sophisticated
     and complex airline operations are.
     Furthermore, I had a great boss who not only
     patiently answered my curious questions but
     also encouraged me to get to know other areas of airline business. It was interesting to
     accompany him at project meetings. I also had a chance to do several excursions at other
     departments at the airport and to enjoy pleasures of customer interaction.
     Apart from daily duties, Lufthansa employees are welcome to take part in numerous
     educational activities. What I personally found most interesting was a tour organized by
     Lufthansa Technik – a part of LH responsible for maintenance of planes. During three hours
     you get a unique opportunity to visit maintenance areas, to learn about construction and
     safety issues, to visit the cockpit or to shortly enjoy the luxurious feeling of first class.
     Lufthansa has made a very good impression on me. There is, however, one special thing I
     value the most. You can feel that employees (so called Lufthanseaten) are really proud of
     working there. Lufthansa brand is not only very popular in Germany but also known as a
     reliable and loyal employer. I wish I could feel the same way towards my future employer.

     Life in Frankfurt
     Frankfurt is a very cosmopolitan and international city known above all as a financial center
     of Germany. It is a great place to live and work if you’re a fan of crazy city life, shopping or
     night life excitement. In spite of the fact that I was quite busy with writing my thesis, I
     couldn’t miss the opportunity to visit several Frankfurter pubs and clubs. Every two weeks
     Lufthansa organized a little intern get-together in one of the city center bars. The choice of
     places was very diverse. This way I celebrated my 25th birthday in a gay bar which (as you
     may imagine) was an unforgettable experience for me.
     For those of you who might get the feeling that my time in Germany was almost idyllic I have
     bad news. Germany is for sure a very safe and civilized country. Nevertheless, if you’re not
     careful enough, you might meet bad people and get into trouble. I was very unlucky and
     from different reasons I had to change four different apartments during five months.
     Therefore, carefulness is definitely in place!
     To all of you who are about to apply for an internship abroad I wish only the best! It can take
     a while but if you keep on trying and choose well, you will for sure succeed. And in case this
     article infected you with at least a little airline enthusiasm, I’ll be happy to provide you with
     additional information. Good luck☺!



21
     How to Find a Perfect Internship:                    My investment in Vienna
     By Jan Vyhlídka

     As each and every CEMSie I had to find an internship.                  Jan Vyhlídka
     Because I wanted to finish all compulsory parts of the                 CEMS class 2008/2009
     programme as soon as possible, I was seeking an offer                  University of Economics
     amid the worst months of the financial crisis. Given that              in Prague,
     the main area of my interest was finance, it was a very                Vienna University of
                                                                            Economics & Business
     tough job. I tried to apply for a position in several
     international financial services companies and I was
     either briefly rejected or I did not even receive a reply.

     Fortunately, I had an ace hidden in a sleeve. I spent my
     term abroad in Vienna studying mainly financial courses.
     One of them was taught by a man who launched his own
     investment fund/family office after a successful career in
     banking industry. He mentioned that he occasionally
     offers internships for students of CEMS and other
     programmes in which he shares his experience. I wrote
     to him an email with a short motivation and attached my
     CV, and in two weeks I received a reply that I can start
     working for his company at the beginning of August. No
     application process - no pain; it was absolutely perfect.

     Accommodation was no problem, Vienna is full of
     students and most of them leave the city during the
     summer to travel abroad. As they need somebody to
     share the costs of an empty flat, it was very easy to find
     a room. Everything else went smoothly and in August I
     started working.

     The company was a very small business. Apart from my
     boss I had two other colleagues and later another one
     joined. The atmosphere in the company was friendly –
     like a family run business - and the working hours were very reasonable on a financial
     company. We also had few company lunches together and before I left they arranged a
     goodbye evening for me.




22
     My first responsibilities were to become quickly acquainted with Bloomberg Terminal and to
     prepare simple macroeconomic analysis. Then I delved into mysteries of monetary policies
     of the major central banks. I also worked on several other assignments such as an analysis of
     diamond market or macroeconomic situation of Canada, but probably the most interesting
     project was an analysis of the situation in Iceland and the reasons why they were hit so hard.
     Most of the time I worked in English and occasionally I went through some German
     materials.

     Besides work I had also quite rich personal programme. I had free weekends and I learnt
     from my friends that there is a great opportunity to purchase “Sommerkarte” which enabled
     me to travel practically for free by train. I saw a huge part of Austria and I made few trips to
     the Alps, trip to Bodensee and Liechtenstein. I had also time to hang out in my favourite
     Viennese places such as “1516” with my friends whom I knew from the winter semester and
     with the new ones who arrived.

     To conclude, what I really value is that I had an opportunity to work on a wide range of
     assignments. My work scope was not limited to any narrow area, instead I was assisting my
     colleagues and my boss with diverse tasks they found promising at the moment. I learnt a lot
     and I had an excellent time in Vienna.

     Most students aim at finding a job in a large company, but after my experience I would
     advise to consider small enterprises as well. It can bring more opportunities and challenges
     than a routine to which one may be exposed in a multinational firm, and the application
     process is much shorter and easier. You will definitely not regret such choice.




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