2011 U.S. Radio Broadcasting Industry-Capital & Expenses Report

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     ARNES
Radio Broadcasting
Industry (NAICS 51311)


           n Market Reports

           n Industry Trends

           n Demographic Data




   2011 Capital& Expenses series
                     © C. Barnes & Co.
                    Radio Broadcasting Industry
                           (NAICS 51511)


                                    TABLE OF CONTENTS
         Users' Guide
         Industry Definition and Related Industries
         Industry Establishments, Sales & Employment Trends
         Industry Ratios
         2010 Establishments, Firms & Payroll
         2010 Industry Cost of Materials
         2010 Industry Rentals
         2010 Industry Capital Expenditures
         2010 Industry Other Expenses
         2011 U.S. States - Estimated Cost of Materials
         2011 U.S. States - Estimated Capital Expenditures
         2011 U.S. States - Estimated Other Expenses
         2012 U.S. States - Estimated Cost of Materials
         2012 U.S. States - Estimated Capital Expenditures
         2012 U.S. States - Estimated Other Expenses
         2011 U.S. Metropolitan Areas - Estimated Cost of Materials
         2011 U.S. Metropolitan Areas - Estimated Capital Expenditures
         2011 U.S. Metropolitan Areas - Estimated Other Expenses
         2012 U.S. Metropolitan Areas - Estimated Cost of Materials
         2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
         2012 U.S. Metropolitan Areas - Estimated Other Expenses
         Definitions and Terms




© 2011 Barnes Reports: U.S. Radio Broadcasting Industry-Capital and Expenses   1
                            Radio Broadcasting Industry
                                   (NAICS 51511)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




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     © 2011 Barnes Reports: U.S. Radio Broadcasting Industry-Capital and Expenses                               2
                       Radio Broadcasting Industry
                              (NAICS 51511)

Industry Definition and Related Industries

NAICS 51511: Radio Broadcasting . This industry comprises establishments
primarily engaged in broadcasting audio signals. These establishments
operate radio broadcasting studios and facilities for the transmission of aural
programming by radio to the public, to affiliates, or to subscribers. The radio
programs may include entertainment, news, talk shows, business data,
or religious services.

Related Industries
          Wireless telecommunications services
          Wired telecommunications carriers
          Television broadcasting
          Cable television broadcasting

U.S. Census Categories
NAICS 51511 – Radio Broadcasting is 8% comparable to
SIC 4832 – Radio Networks

Sub-Industries
Radio broadcasting stations                                       Rhythm and blues
Radio broadcasting stations, music format                         Rock
Big band                                                          Educational
Classical                                                         News
Contemporary                                                      Religious
Country                                                           Sports
Easy listening                                                    Talk
Gospel                                                            Ethnic programming
Jazz
Radio broadcasting stations, except music format




   © 2011 Barnes Reports: U.S. Radio Broadcasting Industry-Capital and Expenses        3
                                  Radio Broadcasting Industry
                                         (NAICS 51511)


Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010        2011         2012        08-09 09-10 10-11 11-12
Establishments                       8,173        7,805       8,036       7,927       8,231       -4.5%        3.0%        -1.4%      3.8%
Sales ($Millions)                   16,739      16,100       17,651      18,453      20,458       -3.8%        9.6%         4.5%      10.9%
Employment                         189,477     180,789     186,279      183,635     190,880       -4.6%        3.0%        -1.4%      3.9%




Industry Ratios

                                   Year                    Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab.      2.05   2.06    2.20    2.33    2.49   0.7%   6.5%   6.0%   6.8%
Sales ($)/Emp.       88,342 89,057  94,755 100,487 107,177   0.8%   6.4%   6.0%   6.7%
Emps. per Estab.       23.2   23.2    23.2    23.2    23.2  -0.1%   0.1%  -0.1%   0.1%




2010 Establishments, Firms & Payroll

                                               Employee Size of Firm or Establishment
                 2010                         1-4          5-9        10-19        20-99 100-499 500+                        Total
                                             Emps.        Emps.       Emps.        Emps. Emps. Emps.
Firms                                             1,454         879         867         666          117          83          4,065
Establishments                                    2,599       1,365       1,432       1,521          138           7          8,036
Payroll ($Millions)                                  87         121         273         713          595       3,922          5,712
HR Benefits ($M)                                   10.9        15.2        34.3         89.5        74.7       492.3          717.0
Health Insurance ($M)                               7.1        10.0        22.4         58.5        48.8       321.4          468.1
Pension Plans ($M)                                  2.3         3.2          7.2        18.8        15.7       103.2          150.3
Contribution Plans ($M)                             1.2         1.6          3.7         9.6         8.0        53.1           77.3
Other HR Benefits ($M)                             10.0        13.9        31.3         81.9        68.3       450.1          655.5




* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Radio Broadcasting Industry-Capital and Expenses                                                            4
                       Radio Broadcasting Industry
                              (NAICS 51511)


2010 Industry Cost of Materials

                                      Employee Size of Establishment
           2010                 1-4         5-9       10-19      20-99 100-499 500+             Total
                               Emps.       Emps.      Emps.      Emps. Emps. Emps.
Cost of Materials ($M)            446.5      547.1     1,229.8    3,419.4   1,144.5    307.2    7,094.4
Materials Used ($M)                  6.1        7.5      16.9       46.9      15.7        4.2    97.4
Commission Expense ($M)           417.0      511.0     1,148.6    3,193.6   1,068.9    286.9    6,625.9
Contract Work ($M)                 15.3       18.8       42.2      117.3      39.3      10.5     243.4
Cost of Fuels ($M)                   5.4        6.6      14.8       41.1      13.7        3.7    85.2
Electricity ($M)                     2.7        3.3        7.4      20.5        6.9       1.8    42.6




2010 Industry Rentals

                                      Employee Size of Establishment
           2010                 1-4         5-9       10-19      20-99 100-499 500+             Total
                               Emps.       Emps.      Emps.      Emps. Emps. Emps.
Total Rentals ($M)               2,611.1    3,199.6    7,192.2   19,997.1   6,693.3   1,796.4   41,489.7
Building Rentals ($M)            2,485.5    3,045.7    6,846.2   19,035.3   6,371.3   1,710.0   39,494.0
Machinery Rentals ($M)            125.6      153.9      345.9      961.9     322.0      86.4    1,995.7




   © 2011 Barnes Reports: U.S. Radio Broadcasting Industry-Capital and Expenses                            5
                        Radio Broadcasting Industry
                               (NAICS 51511)


2010 Industry Capital Expenditures

                                       Employee Size of Establishment
            2010                 1-4         5-9       10-19      20-99 100-499 500+           Total
                                Emps.       Emps.      Emps.      Emps. Emps. Emps.
Capital Expenditure ($M)          1,388.1    1,700.9    3,823.4   10,630.5   3,558.2   955.0   22,056.0
Buildings/Structures ($M)          628.0      769.5     1,729.7    4,809.4   1,609.8   432.0   9,978.5
Machinery/Equip. ($M)              760.1      931.4     2,093.6    5,821.1   1,948.4   522.9   12,077.6
Autos/Trucks ($M)                   12.3       15.1       33.9       94.3      31.6      8.5    195.6
Computer Equip ($M)                 67.3       82.4      185.3      515.2     172.4     46.3   1,068.9
Other Machinery ($M)               680.5      833.9     1,874.4    5,211.7   1,744.4   468.2   10,813.0
Total Depreciation ($M)            130.6      160.0      359.7     1,000.0    334.7     89.8   2,074.8




2010 Industry Other Expenses

                                       Employee Size of Establishment
            2010                 1-4         5-9       10-19      20-99 100-499 500+           Total
                                Emps.       Emps.      Emps.      Emps. Emps. Emps.
Other Expenses ($M)               1,036.9    1,270.6    2,856.2    7,941.4   2,658.1   713.4   16,476.6
Expensed Equip. ($M)                  3.8        4.7      10.5       29.3        9.8     2.6    60.8
Software ($M)                         8.0        9.9      22.1       61.6      20.6      5.5    127.8
Repair/Maintenance ($M)               9.6      11.7       26.4       73.3      24.5      6.6    152.1
Advertising Expenses ($M)           31.8       38.9       87.5      243.4      81.5     21.9    505.0
Broadcast fees ($M)                223.2      273.6      614.9     1,709.7    572.3    153.6   3,547.2
Network fees ($M)                   60.9       74.6      167.7      466.3     156.1     41.9    967.4
Taxes & Licenses ($M)                 8.8      10.8       24.3       67.4      22.6      6.1    139.9
All Other Expenses ($M)            690.8      846.5     1,902.7    5,290.3   1,770.7   475.2   10,976.3




    © 2011 Barnes Reports: U.S. Radio Broadcasting Industry-Capital and Expenses                          6
                             Radio Broadcasting Industry
                                    (NAICS 51511)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2011
   Area Name           Materials Used   Commission    Contract Work   Cost of Fuels   Electricity    Total Cost of
                                         Expense                                                       Materials
U.S. Total                     144.3        9,822.1          360.8            126.3           63.1         10,516.6
Alabama                          2.5          167.1            6.1              2.1            1.1            178.9
Alaska                           0.8           53.2            2.0              0.7            0.3             57.0
Arizona                          2.5          170.6            6.3              2.2            1.1            182.7
Arkansas                         1.8          125.6            4.6              1.6            0.8            134.5
California                      14.4          982.5           36.1             12.6            6.3          1,051.9
Colorado                         2.7          184.6            6.8              2.4            1.2            197.7
Connecticut                      1.4           95.0            3.5              1.2            0.6            101.8
Delaware                         0.3           23.0            0.8              0.3            0.1             24.7

District of Columbia             1.4           97.0             3.6             1.2            0.6            103.8
Florida                          7.5          508.7            18.7             6.5            3.3            544.7
Georgia                          5.5          373.9            13.7             4.8            2.4            400.3
Hawaii                           0.7           48.7             1.8             0.6            0.3             52.1
Idaho                            1.0           65.0             2.4             0.8            0.4             69.6
Illinois                         5.0          343.1            12.6             4.4            2.2            367.4
Indiana                          2.9          200.2             7.4             2.6            1.3            214.4
Iowa                             2.2          150.9             5.5             1.9            1.0            161.6
Kansas                           2.0          139.3             5.1             1.8            0.9            149.1
Kentucky                         2.7          181.4             6.7             2.3            1.2            194.2
Louisiana                        1.9          126.7             4.7             1.6            0.8            135.6
Maine                            0.6           42.6             1.6             0.5            
				
DOCUMENT INFO
Description: The 2011 U.S. Radio Broadcasting Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the cost of materials, capital expenditures, inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used, payroll, human resources benefits, health insurance, retirement/pension plans, advertising, taxes, depreciation, electricity, fuels, equipment, repair/maintenance, and software. Capital expenditures include building, machinery, vehicles, and computer equipment. The report also includes industry definition, a breakdown by establishments size and industry size estimates (establishments, sales and employment).
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