2011 U.S. Public Relations Agencies Industry-Capital & Expenses Report

Document Sample
2011 U.S. Public Relations Agencies Industry-Capital & Expenses Report Powered By Docstoc
					BReports
     ARNES
Public Relations Agencies
Industry (NAICS 54182)


           n Market Reports

           n Industry Trends

           n Demographic Data




  2011 Capital & Expenses series
                     C. Barnes & Co.
             Public Relations Agencies Industry
                       (NAICS 54182)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          2010 Establishments, Firms & Payroll
          2010 Industry Cost of Materials
          2010 Industry Rentals
          2010 Industry Capital Expenditures
          2010 Industry Other Expenses
          2011 U.S. States - Estimated Cost of Materials
          2011 U.S. States - Estimated Capital Expenditures
          2011 U.S. States - Estimated Other Expenses
          2012 U.S. States - Estimated Cost of Materials
          2012 U.S. States - Estimated Capital Expenditures
          2012 U.S. States - Estimated Other Expenses
          2011 U.S. Metropolitan Areas - Estimated Cost of Materials
          2011 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2011 U.S. Metropolitan Areas - Estimated Other Expenses
          2012 U.S. Metropolitan Areas - Estimated Cost of Materials
          2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2012 U.S. Metropolitan Areas - Estimated Other Expenses
          Definitions and Terms




© 2011 Barnes Reports: U.S. Public Relations Agencies Industry-Capital and Expenses   1
                    Public Relations Agencies Industry
                              (NAICS 54182)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
recording or otherwise - without the express written permission of C. Barnes & Co.

Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Public Relations Agencies Industry-Capital and Expenses                        2
                Public Relations Agencies Industry
                          (NAICS 54182)

Industry Definition and Related Industries

NAICS 54182: Public Relations Agencies . This industry comprises
establishments primarily engaged in designing and implementing public
relations campaigns. These campaigns are designed to promote the
interests and image of their clients. Establishments providing lobbying,
political consulting, or public relations consulting are included in this industry.

Related Industries
          Direct Mail Printing
          Commercial Printing
          Advertising Agencies
          Mailing Houses

U.S. Census Categories
NAICS 54182 – Public Relations Agencies is 100% comparable to
SIC 8743 – Public Relations Services

Sub-Industries
Public opinion polling services
Advertising agency services
Advertising creative services
Public relations services
Full public relations services
Media relations services
Crisis management services
Lobbying services
Event management services
Development/fundraising services
Media planning and/or buying services




   © 2011 Barnes Reports: U.S. Public Relations Agencies Industry-Capital and Expenses   3
                         Public Relations Agencies Industry
                                   (NAICS 54182)


Industry Establishments, Sales & Employment Trends

                                                            Year                                  Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012        08-09 09-10 10-11 11-12
Establishments                        8,029        7,626        7,823       7,647        7,897       -5.0%         2.6%       -2.2%         3.3%
Sales ($Millions)                     8,517        7,928        8,428       8,596        9,346       -6.9%         6.3%        2.0%         8.7%
Employment                           64,561       61,402      62,948       61,561       63,569       -4.9%         2.5%       -2.2%         3.3%




Industry Ratios

                                       Year                     Percent Chg. Year-to-Year
(Industry Averages) 2008 2009 2010 2011 2012 08-09 09-10 10-11 11-12
Sales ($M)/Estab.       1.06     1.04      1.08    1.12    1.18  -2.0%    3.6%  4.3%   5.3%
Sales ($)/Emp.       131,919  129,123   133,882 139,640 147,021  -2.1%    3.7%  4.3%   5.3%
Emps. per Estab.          8.0      8.1      8.0     8.1     8.0   0.1%   -0.1%  0.0%   0.0%




2010 Establishments, Firms & Payroll

                                                 Employee Size of Firm or Establishment
                  2010                          1-4          5-9          10-19      20-99 100-499 500+                             Total
                                               Emps.        Emps.         Emps.      Emps. Emps. Emps.
Firms                                              5,513        1,028         480          318           35          53             7,427
Establishments                                     5,529        1,137         636          406           49            3            7,824
Payroll ($Millions)                                  574            503       567        1,041         256        1,049             3,990
HR Benefits ($M)                                   106.6         93.3       105.4        193.3         47.6       194.9             741.1
Health Insurance ($M)                               47.0         41.2         46.5        85.3         21.0        86.0             326.9
Pension Plans ($M)                                  15.1         13.2         14.9        27.4          6.7        27.6             105.0
Contribution Plans ($M)                               7.8           6.8        7.7        14.1          3.5        14.2              54.0
Other HR Benefits ($M)                              65.8         57.7         65.1       119.4         29.4       120.4             457.8




* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Public Relations Agencies Industry-Capital and Expenses                                                          4
                Public Relations Agencies Industry
                          (NAICS 54182)


2010 Industry Cost of Materials

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Cost of Materials ($M)             269.0     110.7     144.5     253.1   137.7   39.7    954.6
Materials Used ($M)                129.8      53.4      69.7     122.1    66.5   19.1    460.6
Commission Expense ($M)              3.5       1.5       1.9       3.3     1.8    0.5     12.6
Contract Work ($M)                 107.5      44.2      57.8     101.2    55.1   15.9    381.6
Cost of Fuels ($M)                  18.8       7.7      10.1      17.6     9.6    2.8     66.6
Electricity ($M)                     9.4       3.9       5.0       8.8     4.8    1.4     33.3




2010 Industry Rentals

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+        Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Total Rentals ($M)                  22.2       9.1      11.9      20.8    11.3    3.3     78.6
Building Rentals ($M)               21.1       8.7      11.3      19.8    10.8    3.1     74.8
Machinery Rentals ($M)               1.1       0.4       0.6       1.0     0.5    0.2     3.8




   © 2011 Barnes Reports: U.S. Public Relations Agencies Industry-Capital and Expenses           5
                Public Relations Agencies Industry
                          (NAICS 54182)


2010 Industry Capital Expenditures

                                       Employee Size of Establishment
           2010                  1-4         5-9      10-19     20-99 100-499 500+        Total
                                Emps.       Emps.     Emps.     Emps. Emps. Emps.
Capital Expenditure ($M)            11.8        4.8       6.3      11.1     6.0     1.7    41.8
Buildings/Structures ($M)             5.3       2.2       2.9       5.0     2.7     0.8    18.9
Machinery/Equip. ($M)                 6.4       2.7       3.5       6.1     3.3     1.0    22.9
Autos/Trucks ($M)                     0.1       0.0       0.1       0.1     0.1     0.0     0.4
Computer Equip ($M)                   0.6       0.2       0.3       0.5     0.3     0.1     2.0
Other Machinery ($M)                  5.8       2.4       3.1       5.4     3.0     0.9    20.5
Total Depreciation ($M)             90.9       37.4      48.8      85.5    46.5    13.4   322.6




2010 Industry Other Expenses

                                       Employee Size of Establishment
           2010                  1-4         5-9      10-19     20-99 100-499 500+        Total
                                Emps.       Emps.     Emps.     Emps. Emps. Emps.
Other Expenses ($M)               1,018.2     418.8     546.9     957.8   521.2   150.1   3,613.0
Expensed Equip. ($M)                31.7       13.1      17.0      29.9    16.2     4.7   112.6
Software ($M)                       28.1       11.6      15.1      26.5    14.4     4.1    99.8
Repair/Maintenance ($M)             25.6       10.5      13.7      24.0    13.1     3.8    90.7
Advertising Expenses ($M)           58.4       24.0      31.4      54.9    29.9     8.6   207.3
Taxes & Licenses ($M)               29.0       11.9      15.6      27.3    14.9     4.3   103.0
All Other Expenses ($M)            845.3      347.7     454.0     795.2   432.8   124.6   2,999.6




   © 2011 Barnes Reports: U.S. Public Relations Agencies Industry-Capital and Expenses              6
                       Public Relations Agencies Industry
                                 (NAICS 54182)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2011
   Area Name           Materials Used   Commission    Contract Work   Cost of Fuels   Electricity    Total Cost of
                                         Expense                                                       Materials
U.S. Total                     481.8           13.1          399.1             69.6           34.8            998.6
Alabama                          1.4            0.0            1.2              0.2            0.1              3.0
Alaska                           0.4            0.0            0.3              0.1            0.0              0.7
Arizona                          8.1            0.2            6.7              1.2            0.6             16.8
Arkansas                         0.7            0.0            0.6              0.1            0.1              1.5
California                      79.2            2.2           65.6             11.4            5.7            164.0
Colorado                         8.9            0.2            7.4              1.3            0.6             18.4
Connecticut                      3.2            0.1            2.6              0.5            0.2              6.6
Delaware                         0.5            0.0            0.4              0.1            0.0              1.1

District of Columbia            50.9            1.4            42.1             7.3            3.7            105.4
Florida                         18.9            0.5            15.7             2.7            1.4             39.3
Georgia                         11.2            0.3             9.3             1.6            0.8             23.3
Hawaii                           1.9            0.1             1.6             0.3            0.1              3.9
Idaho                            0.5            0.0             0.4             0.1            0.0              1.0
Illinois                        23.9            0.7            19.8             3.5            1.7             49.5
Indiana                          3.3            0.1             2.8             0.5        
				
DOCUMENT INFO
Description: The 2011 U.S. Public Relations Agencies Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the cost of materials, capital expenditures, inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used, payroll, human resources benefits, health insurance, retirement/pension plans, advertising, taxes, depreciation, electricity, fuels, equipment, repair/maintenance, and software. Capital expenditures include building, machinery, vehicles, and computer equipment. The report also includes industry definition, a breakdown by establishments size and industry size estimates (establishments, sales and employment).
BUY THIS DOCUMENT NOW PRICE: $149 100% MONEY BACK GUARANTEED
PARTNER BarnesReports
Based in beautiful Bath Maine, the Barnes Reports division is dedicated to producing the highest quality research to describe the largest industries in the United States at an affordable price. Our staff of professional researchers and publishers has extensive experience in market research and analysis and publishing reports that are accurate and easy-to-use. Barnes Reports are based on our unique, proprietary economic models and provides cost-effective and timely studies on the largest manufacturing, retail, wholesale and services industries and consumer buying trends in the United States and the World. We are providing our methodology document for interested customers