2011 U.S. Motion Pictures & Video Production Industry-Capital & Expenses Report by BarnesReports

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     ARNES
Motion Pictures & Video Production
Industry (NAICS 51211)


          n Market Reports

          n Industry Trends

          n Demographic Data




   2011 Capital & Expenses series
                    © C. Barnes & Co.
   Motion Pictures & Video Production Industry
                  (NAICS 51211)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          2010 Establishments, Firms & Payroll
          2010 Industry Cost of Materials
          2010 Industry Rentals
          2010 Industry Capital Expenditures
          2010 Industry Other Expenses
          2011 U.S. States - Estimated Cost of Materials
          2011 U.S. States - Estimated Capital Expenditures
          2011 U.S. States - Estimated Other Expenses
          2012 U.S. States - Estimated Cost of Materials
          2012 U.S. States - Estimated Capital Expenditures
          2012 U.S. States - Estimated Other Expenses
          2011 U.S. Metropolitan Areas - Estimated Cost of Materials
          2011 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2011 U.S. Metropolitan Areas - Estimated Other Expenses
          2012 U.S. Metropolitan Areas - Estimated Cost of Materials
          2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2012 U.S. Metropolitan Areas - Estimated Other Expenses
          Definitions and Terms




© 2011 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses   1
        Motion Pictures & Video Production Industry
                       (NAICS 51211)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

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any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses             2
        Motion Pictures & Video Production Industry
                       (NAICS 51211)

Industry Definition and Related Industries

NAICS 51211: Motion Picture and Video Production Industry . This
industry comprises establishments primarily engaged in producing, or
producing and distributing motion pictures, videos, television programs,
or television and video commercials.

Related Industries
          Advertising
          Audio & Video Equipment
          Broadcasting & Cable TV
          Printing & Publishing

U.S. Census Categories
NAICS 51211 – Motion Picture and Video Production is 100% comparable to
SIC 7812 – Motion Picture and Video Production

Sub-Industries
Motion picture and video production
Motion picture production
Cartoon motion picture production
Educational motion picture production
Educational motion picture production, television
Industrial motion picture production
Motion picture production and distribution
Motion picture production and distribution, television
Non-theatrical motion picture production
Non-theatrical motion picture production, television
Religious motion picture production
Television film production
Training motion picture production
Video production
Music video production
Video tape production
Audio-visual program production
Cartoon production, television
Commercials, television: tape or film




     © 2011 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses   3
          Motion Pictures & Video Production Industry
                         (NAICS 51211)

Industry Establishments, Sales & Employment Trends

                                                          Year                                  Percent Chg. Year-to-Year
                                  2008        2009        2010        2011         2012        08-09 09-10 10-11 11-12
Establishments                      12,473      11,792       12,212      11,977      12,486       -5.5%        3.6%        -1.9%       4.3%
Sales ($Millions)                   51,832      49,259       53,207      54,692      60,281       -5.0%        8.0%         2.8%       10.2%
Employment                         111,384     105,254     109,089      106,957     111,498       -5.5%        3.6%        -2.0%       4.2%




Industry Ratios

                                                          Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                             2010        2011         2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.       4.16    4.18                           4.36        4.57         4.83       0.5%        4.3%         4.8%       5.7%
Sales ($)/Emp.       465,344 468,000                       487,735      511,348     540,650        0.6%        4.2%         4.8%       5.7%
Emps. per Estab.         8.9     8.9                            8.9          8.9         8.9       0.0%        0.1%         0.0%       0.0%




2010 Establishments, Firms & Payroll

                                               Employee Size of Firm or Establishment
                 2010                         1-4          5-9        10-19        20-99 100-499 500+                        Total
                                             Emps.        Emps.       Emps.        Emps. Emps. Emps.
Firms                                             9,817       1,080         517         370           75          48          11,906
Establishments                                    9,818       1,156         580         449           99          34          12,212
Payroll ($Millions)                               1,713         422         437       1,085          781       4,776          9,214
HR Benefits ($M)                                  169.9        41.9        43.3       107.6         77.4       473.7          913.9
Health Insurance ($M)                             140.4        34.6        35.8         88.9        64.0       391.3          755.0
Pension Plans ($M)                                 45.1        11.1        11.5         28.6        20.5       125.7          242.4
Contribution Plans ($M)                            23.2         5.7          5.9        14.7        10.6        64.6          124.6
Other HR Benefits ($M)                            196.6        48.4        50.1       124.5         89.6       548.0         1,057.2




* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses                                           4
      Motion Pictures & Video Production Industry
                     (NAICS 51211)

2010 Industry Cost of Materials

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+         Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Cost of Materials ($M)             206.2      72.9      85.2     186.5   180.4   363.4     1,094.7
Materials Used ($M)                 67.0      23.7      27.7      60.6    58.6   118.0     355.5
Commission Expense ($M)             81.0      28.6      33.5      73.3    70.9   142.8     430.2
Contract Work ($M)                  54.0      19.1      22.3      48.8    47.2    95.1     286.4
Cost of Fuels ($M)                   2.8       1.0       1.2       2.6     2.5     5.0      15.0
Electricity ($M)                     1.4       0.5       0.6       1.3     1.2     2.5       7.5




2010 Industry Rentals

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+         Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Total Rentals ($M)                 507.5     179.3     209.7     459.0   444.0   894.3     2,693.8
Building Rentals ($M)              483.1     170.7     199.6     436.9   422.6   851.3     2,564.2
Machinery Rentals ($M)              24.4       8.6      10.1      22.1    21.4    43.0     129.6




   © 2011 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses    5
       Motion Pictures & Video Production Industry
                      (NAICS 51211)

2010 Industry Capital Expenditures

                                       Employee Size of Establishment
            2010                  1-4        5-9      10-19      20-99 100-499 500+             Total
                                 Emps.      Emps.     Emps.      Emps. Emps. Emps.
Capital Expenditure ($M)            269.8      95.3     111.5      244.0     236.0     475.4    1,432.0
Buildings/Structures ($M)           122.1      43.1      50.4      110.4     106.8     215.1     647.9
Machinery/Equip. ($M)               147.7      52.2      61.0      133.6     129.2     260.3     784.2
Autos/Trucks ($M)                     2.4       0.8        1.0        2.2       2.1       4.2    12.7
Computer Equip ($M)                  13.1       4.6        5.4      11.8      11.4      23.0     69.4
Other Machinery ($M)                132.3      46.7      54.7      119.6     115.7     233.1     702.1
Total Depreciation ($M)             268.7      95.0     111.1      243.0     235.1     473.6    1,426.5




2010 Industry Other Expenses

                                       Employee Size of Establishment
            2010                  1-4        5-9      10-19      20-99 100-499 500+             Total
                                 Emps.      Emps.     Emps.      Emps. Emps. Emps.
Other Expenses ($M)               2,598.1     917.9    1,073.6    2,349.6   2,272.9   4,578.2   13,790.4
Expensed Equip. ($M)                  9.2       3.2        3.8        8.3       8.0     16.1     48.6
Software ($M)                         4.2       1.5        1.8        3.8       3.7       7.5    22.5
Repair/Maintenance ($M)              13.5       4.8        5.6      12.2      11.9      23.9     71.9
Advertising Expenses ($M)           328.6     116.1     135.8      297.2     287.5     579.0    1,744.1
Printing ($M)                         0.0       0.0        0.0        0.0       0.0       0.0     0.0
Taxes & Licenses ($M)                19.8       7.0        8.2      17.9      17.3      34.9     105.1
All Other Expenses ($M)           2,222.8     785.3     918.5     2,010.2   1,944.6   3,916.9   11,798.3




    © 2011 Barnes Reports: U.S. Motion Pictures and Video Production Industry-Capital and Expenses         6
         Motion Pictures & Video Production Industry
                        (NAICS 51211)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2011
   Area Name           Materials Used   Commission    Contract Work   Cost of Fuels   Electricity     Total Cost of
                                         Expense                                                        Materials
U.S. Total                     364.9          441.5          293.9             15.4            7.7           1,123.3
Alabama                          0.9            1.0            0.7              0.0            0.0               2.7
Alaska                           0.2            0.2            0.1              0.0            0.0               0.5
Arizona                          1.5            1.8            1.2              0.1            0.0               4.6
Arkansas                         0.6            0.7            0.5              0.0            0.0               1.8
California                     193.6          234.3          156.0              8.2            4.1             596.1
Colorado                         6.2            7.5            5.0              0.3            0.1              19.0
Connecticut                      2.0            2.4            1.6              0.1            0.0               6.1
Delaware                         0.2            0.3            0.2              0.0            0.0               0.7

District of Columbia             2.2            2.6             1.8             0.1            0.0               6.7
Florida                         11.7           14.1             9.4             0.5            0.2              35.9
Georgia                          7.0            8.5             5.6             0.3            0.1              
								
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