2011 U.S. Hotels & Motels Industry-Capital & Expenses Report by BarnesReports

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The 2011 U.S. Hotels & Motels Industry-Capital & Expenses Report, published annually by Barnes Reports, contains timely and accurage industry statistics, forecasts and demographics. The report features 2011 current and 2012 forecast estimates on the cost of materials, capital expenditures, inventories, rentals, and other expenses nationally and for all 50 U.S. States and up to 900 metro areas. Expenses categories include materials used, payroll, human resources benefits, health insurance, retirement/pension plans, advertising, taxes, depreciation, electricity, fuels, equipment, repair/maintenance, and software. Capital expenditures include building, machinery, vehicles, and computer equipment. The report also includes industry definition, a breakdown by establishments size and industry size estimates (establishments, sales and employment).

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Hotels & Motels
Industry (NAICS 72111)


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           n Industry Trends

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   2011 Capital & Expenses series
                     © C. Barnes & Co.
                        Hotels & Motels Industry
                             (NAICS 72111)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          2010 Establishments, Firms & Payroll
          2010 Industry Cost of Materials
          2010 Industry Rentals
          2010 Industry Capital Expenditures
          2010 Industry Other Expenses
          2011 U.S. States - Estimated Cost of Materials
          2011 U.S. States - Estimated Capital Expenditures
          2011 U.S. States - Estimated Other Expenses
          2012 U.S. States - Estimated Cost of Materials
          2012 U.S. States - Estimated Capital Expenditures
          2012 U.S. States - Estimated Other Expenses
          2011 U.S. Metropolitan Areas - Estimated Cost of Materials
          2011 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2011 U.S. Metropolitan Areas - Estimated Other Expenses
          2012 U.S. Metropolitan Areas - Estimated Cost of Materials
          2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2012 U.S. Metropolitan Areas - Estimated Other Expenses
          Definitions and Terms




© 2011 Barnes Reports: U.S. Hotels and Motels Industry-Capital and Expenses   1
                                Hotels & Motels Industry
                                     (NAICS 72111)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Hotels and Motels Industry-Capital and Expenses                                2
                            Hotels & Motels Industry
                                 (NAICS 72111)

Industry Definition and Related Industries

NAICS 72111: Hotels (except Casino Hotels) and Motels . This industry
comprises establishments primarily engaged in providing short-term
lodging in facilities known as hotels, motor hotels, resort hotels, and
motels. The establishments in this industry may offer services, such as
food and beverage services, recreational services, conference rooms
and convention services, laundry services, parking, and other services.

Related Industries
          Full-Service Restaurants
          Drinking Places
          Resorts and Casino
          Fast-Food Restaurants

U.S. Census Categories
NAICS 72111 – Hotels & Motels is:
77% comparable to SIC 7011 – Hotels & Motels
22% comparable to SIC 7041 – Organization Hotels

Sub-Industries
Hotels and motels                                          Resort hotel
Motels                                                     Resort hotel, franchised
Motel, franchised                                          Seasonal hotel
Vacation lodges                                            YMCA/YMHA hotel
Ski lodge                                                  YWCA/YWHA hotel
Tourist camps, cabins, cottages, and courts                Inns
Hotels                                                     Bed and breakfast inn
Casino hotel                                               Motor inn
Hotel, franchised                                          Hostels




    © 2011 Barnes Reports: U.S. Hotels and Motels Industry-Capital and Expenses       3
                                        Hotels & Motels Industry
                                             (NAICS 72111)

Industry Establishments, Sales & Employment Trends

                                                            Year                                  Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012        08-09 09-10 10-11 11-12
Establishments                       49,661       48,901      49,341        49,354      50,370       -1.5%         0.9%        0.0%           2.1%
Sales ($Millions)                   133,829      128,053     134,193       137,683    145,490        -4.3%         4.8%        2.6%           5.7%
Employment                        1,551,125 1,527,666 1,541,234 1,541,604 1,573,316                  -1.5%         0.9%        0.0%           2.1%




Industry Ratios

                                                            Year                                  Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010          2011       2012        08-09 09-10 10-11 11-12
Sales ($M)/Estab.      2.69   2.62                               2.72         2.79        2.89       -2.8%         3.9%        2.6%           3.5%
Sales ($)/Emp.       86,279 83,822                            87,069        89,312      92,474       -2.8%         3.9%        2.6%           3.5%
Emps. per Estab.       31.2   31.2                               31.2         31.2        31.2        0.0%         0.0%        0.0%           0.0%




2010 Establishments, Firms & Payroll

                                                 Employee Size of Firm or Establishment
                  2010                          1-4         5-9           10-19      20-99 100-499 500+                             Total
                                               Emps.       Emps.          Emps.      Emps. Emps. Emps.
Firms                                             15,664        5,978        8,038       8,175        1,372         421             39,647
Establishments                                    15,283        6,418       11,288      12,474        2,555         332             49,343
Payroll ($Millions)                                  875            602      1,620       4,818        5,071      20,194             33,180
HR Benefits ($M)                                   171.0        117.7        316.6       941.5        991.0     3,946.4             6,484.2
Health Insurance ($M)                               71.7         49.4        132.8       394.8        415.5     1,654.7             2,718.8
Pension Plans ($M)                                  23.0         15.8         42.6       126.8        133.4       531.4             873.1
Contribution Plans ($M)                             11.8            8.1       21.9        65.2         68.6       273.1             448.8
Other HR Benefits ($M)                             100.4         69.1        185.9       552.8        581.9     2,317.2             3,807.3




* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Hotels and Motels Industry-Capital and Expenses                                                                    4
                           Hotels & Motels Industry
                                (NAICS 72111)

2010 Industry Cost of Materials

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19      20-99 100-499 500+             Total
                                Emps.      Emps.     Emps.      Emps. Emps. Emps.
Cost of Materials ($M)             927.6     779.1    3,425.6    9,763.5   9,516.1   5,485.3   29,897.2
Materials Used ($M)                401.2     337.0    1,481.6    4,222.9   4,115.9   2,372.5   12,931.2
Commission Expense ($M)             69.8      58.7     257.9      735.1     716.5     413.0    2,251.0
Contract Work ($M)                  78.8      66.2     291.1      829.6     808.6     466.1    2,540.4
Cost of Fuels ($M)                 251.8     211.5     930.0     2,650.6   2,583.4   1,489.1   8,116.5
Electricity ($M)                   125.9     105.8     465.0     1,325.3   1,291.7    744.6    4,058.2




2010 Industry Rentals

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19      20-99 100-499 500+             Total
                                Emps.      Emps.     Emps.      Emps. Emps. Emps.
Total Rentals ($M)                 437.3     367.3    1,615.0    4,603.0   4,486.3   2,586.0   14,094.9
Building Rentals ($M)              416.3     349.7    1,537.3    4,381.6   4,270.5   2,461.6   13,417.0
Machinery Rentals ($M)              21.0      17.7      77.7      221.4     215.8     124.4     678.0




   © 2011 Barnes Reports: U.S. Hotels and Motels Industry-Capital and Expenses                            5
                           Hotels & Motels Industry
                                (NAICS 72111)

2010 Industry Capital Expenditures

                                      Employee Size of Establishment
           2010                  1-4        5-9       10-19      20-99 100-499 500+               Total
                                Emps.      Emps.      Emps.      Emps. Emps. Emps.
Capital Expenditure ($M)           232.5     195.3      858.5     2,447.0    2,384.9    1,374.7   7,492.9
Buildings/Structures ($M)          105.2      88.3      388.4     1,107.0    1,079.0     621.9    3,389.9
Machinery/Equip. ($M)              127.3     106.9      470.1     1,339.9    1,306.0     752.8    4,103.0
Autos/Trucks ($M)                    2.1        1.7        7.6      21.7       21.2       12.2      66.5
Computer Equip ($M)                 11.3        9.5      41.6      118.6      115.6       66.6     363.1
Other Machinery ($M)               114.0      95.7      420.9     1,199.6    1,169.2     674.0    3,673.4
Total Depreciation ($M)            888.5     746.3     3,281.1    9,351.7    9,114.8    5,253.9   28,636.3




2010 Industry Other Expenses

                                      Employee Size of Establishment
           2010                  1-4        5-9       10-19      20-99 100-499 500+               Total
                                Emps.      Emps.      Emps.      Emps. Emps. Emps.
Other Expenses ($M)              2,677.0    2,248.5    9,886.0   28,176.8   27,462.8   15,830.1   86,281.1
Expensed Equip. ($M)                23.6      19.8       87.2      248.4      242.1      139.6     760.7
Software ($M)                       12.8      10.8       47.4      135.0      131.6       75.8     413.4
Repair/Maintenance ($M)            197.7     166.0      729.9     2,080.4    2,027.7    1,168.8   6,370.5
Advertising Expenses ($M)          422.8     355.1     1,561.2    4,449.7    4,337.0    2,499.9   13,625.7
Printing ($M)                      231.5     194.5      855.0     2,436.8    2,375.1    1,369.0   7,461.9
Taxes & Licenses ($M)              506.0     425.0     1,868.6    5,325.9    5,191.0    2,992.2   16,308.7
All Other Expenses ($M)          1,282.6    1,077.3    4,736.7   13,500.4   13,158.3    7,584.7   41,340.2




   © 2011 Barnes Reports: U.S. Hotels and Motels Industry-Capital and Expenses                               6
                                 Hotels & Motels Industry
                                      (NAICS 72111)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2011
   Area Name           Materials Used   Commission    Contract Work   Cost of Fuels   Electricity    Total Cost of
                                         Expense                                                       Materials
U.S. Total                  13,490.0        2,348.2         2,650.1         8,467.2        4,233.6         31,189.2
Alabama                        136.4           23.8            26.8            85.6           42.8            315.4
Alaska                          55.9            9.7            11.0            35.1           17.5            129.2
Arizona                        392.0           68.2            77.0           246.0          123.0            906.2
Arkansas                       102.7           17.9            20.2            64.5           32.2            237.5
California                   1,815.2          316.0           356.6         1,139.4          569.7          4,196.9
Colorado                       372.5           64.8            73.2           233.8          116.9            861.3
Connecticut                    101.0           17.6            19.8            63.4           31.7            233.6
Delaware                        32.9            5.7             6.5            20.7           10.3             76.1

District of Columbia           120.3           20.9           23.6             75.5           37.8            278.2
Florida                      1,264.5          220.1          248.4            793.7          396.8          2,923.5
Georgia                        401.8           69.9           78.9            252.2          126.1            928.9
Hawaii                         346.0           60.2           68.0            217.2          108.6            800.0
Idaho                           92.1           16.0           18.1             57.8           28.9            212.9
Illinois                       467.6           81.4           91.9            293.5          146.8          1,081.1
Indiana                        181.6           31.6           35.7            114.0
								
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