2011 U.S. Database & Directory Publishing Industry-Capital & Expenses Report by BarnesReports

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Database & Directory Publishing
Industry (NAICS 51114)


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   2011 Capital & Expenses series
                     © C. Barnes & Co.
      Database & Directory Publishing Industry
                   (NAICS 51114)


                                     TABLE OF CONTENTS
          Users' Guide
          Industry Definition and Related Industries
          Industry Establishments, Sales & Employment Trends
          Industry Ratios
          2010 Establishments, Firms & Payroll
          2010 Industry Cost of Materials
          2010 Industry Rentals
          2010 Industry Capital Expenditures
          2010 Industry Other Expenses
          2011 U.S. States - Estimated Cost of Materials
          2011 U.S. States - Estimated Capital Expenditures
          2011 U.S. States - Estimated Other Expenses
          2012 U.S. States - Estimated Cost of Materials
          2012 U.S. States - Estimated Capital Expenditures
          2012 U.S. States - Estimated Other Expenses
          2011 U.S. Metropolitan Areas - Estimated Cost of Materials
          2011 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2011 U.S. Metropolitan Areas - Estimated Other Expenses
          2012 U.S. Metropolitan Areas - Estimated Cost of Materials
          2012 U.S. Metropolitan Areas - Estimated Capital Expenditures
          2012 U.S. Metropolitan Areas - Estimated Other Expenses
          Definitions and Terms




© 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Capital and Expenses   1
            Database & Directory Publishing Industry
                         (NAICS 51114)

                                                    USERS' GUIDE
The Barnes Reports are the leading publications on U.S. industries and estimates and forecasts
on sales and employment demographics. As a way of making the most of this information, we have
included a few suggestions and tips to aid you in processing and using this information.

Managers, planners, and market researchers use this information for a variety of activities:
   • Sizing markets and segments – You can estimate the size of the regional markets you sell in
              and your company’s market penetration into that market. You can do the same with the market
              segments in which you participate.
   • Sales territory potential – You can estimate your market penetration and also the market potential
              in any regional area or market segment.
   • Sales forecasting – With the estimates on the size of the industry, market researchers supporting
              a sales force can then estimate and forecast the future size of the industry.
   • Advertising strategies – You can use this information for forecasting and estimating sales potential
              and target advertising campaigns.
   • Competitive analysis – You will use the information to locate your possible competitors (if it is
              not already known), to estimate their size, growth and strengths and weaknesses and to see what
              market segments in which they participate.

We recognize that many managers today are asked to provide detailed analysis of their markets,
sales territories, distribution channels, and product placements. We have organized these reports in a
logical format making your market analysis and research tasks easy to accomplish.




Copyright © 2010 By C. Barnes & Co.
Printed in USA

All rights reserved. This publication may not be reproduced, stored in any information or retrieval system
or transmitted in whole or in part, in any form or by any means - electronic, mechanical, photocopying,
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Note: Every effort has been made to verify and ensure the accuracy of the information within this
publication. However, if any errors exist in this publication C. Barnes & Co. disclaims any liability for
any loss or damage to any party as a result of the information or errors in this publication.


     © 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Capital and Expenses                2
            Database & Directory Publishing Industry
                         (NAICS 51114)

Industry Definition and Related Industries

NAICS 51114: Database and Directory Publishers . This U.S. industry
comprises establishments primarily engaged in publishing compilations
and collections of information or facts that are logically organized to
facilitate their use. These collections may be published in print or electronic
form. Electronic versions may be provided directly to customers by the
establishment or offered through on-line services or third-party vendors.

Related Industries
          Direct Mail Advertising
          Miscellaneous Publishing
          Advertising Agencies

U.S. Census Categories
NAICS 51114 – Database & Directory Publishers is:
65% comparable to SIC 2741 – Miscellaneous Publishing
15% comparable to SIC 7331 – Direct Mail Advertising Services

Sub-Industries
Miscellaneous publishing
Art copy and poster publishing
Atlas, map, and guide publishing
Telephone and other directory publishing
Directories, nec: publishing and printing
Directories, nec: publishing only, not printed on site
Directories, telephone: publishing and printing
Directories, telephone: publishing only, not printed on site
Music book and sheet music publishing
Newsletter publishing
Business service newsletters: publishing and printing
Shopping news: publishing and printing
Shopping news: publishing only, not printed on site
Technical manual and paper publishing
Catalogs: publishing and printing
Catalogs: publishing only, not printed on site
Other printed materials




     © 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Capital and Expenses   3
               Database & Directory Publishing Industry
                            (NAICS 51114)

Industry Establishments, Sales & Employment Trends

                                                            Year                                    Percent Chg. Year-to-Year
                                   2008        2009         2010          2011       2012          08-09 09-10 10-11 11-12
Establishments                        1,784        1,689        1,713        1,673       1,730       -5.3%         1.5%       -2.4%         3.4%
Sales ($Millions)                    11,004       10,050      10,428        10,265      10,828       -8.7%         3.8%       -1.6%         5.5%
Employment                           49,963       47,248      48,046        46,813      48,508       -5.4%         1.7%       -2.6%         3.6%




Industry Ratios

                                                            Year                                    Percent Chg. Year-to-Year
(Industry Averages) 2008 2009                               2010          2011       2012          08-09 09-10 10-11 11-12
Sales ($M)/Estab.       6.17    5.95                             6.09         6.14        6.26       -3.5%         2.3%        0.8%         2.0%
Sales ($)/Emp.       220,249 212,700                         217,047       219,270    223,213        -3.4%         2.0%        1.0%         1.8%
Emps. per Estab.        28.0    28.0                             28.0         28.0        28.0       -0.1%         0.2%       -0.2%         0.2%




2010 Establishments, Firms & Payroll

                                                 Employee Size of Firm or Establishment
                  2010                          1-4          5-9          10-19      20-99 100-499 500+                             Total
                                               Emps.        Emps.         Emps.      Emps. Emps. Emps.
Firms                                                528            172       134          116           34          46             1,030
Establishments                                       629            298       340          326           89            9            1,714
Payroll ($Millions)                                   43            49          84         222         258        2,195             2,851
HR Benefits ($M)                                      9.4        10.6         18.2        48.4         56.3       478.1             621.0
Health Insurance ($M)                                 3.6           4.0        6.8        18.2         21.2       179.8             233.6
Pension Plans ($M)                                    1.1           1.3        2.2           5.8        6.8        57.8              75.0
Contribution Plans ($M)                               0.6           0.7        1.1           3.0        3.5        29.7              38.6
Other HR Benefits ($M)                                5.0           5.6        9.6        25.5         29.6       251.8             327.1




* Firms (total company) are represented by employee size of firm.
 Establishments (individual locations) are represented by employee size of establishments.
 "Total establishments" do not include "unknown employees" so will not match "total establishments" in other parts of the report.




      © 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Capital and Expenses                                                  4
         Database & Directory Publishing Industry
                      (NAICS 51114)

2010 Industry Cost of Materials

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+           Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Cost of Materials ($M)              64.2      60.7     173.4     449.2     566.8    266.8   1,581.1
Materials Used ($M)                 22.1      20.9      59.7     154.6     195.0     91.8   544.0
Commission Expense ($M)             32.2      30.5      87.1     225.7     284.7    134.0   794.2
Contract Work ($M)                   7.8       7.4      21.1      54.7      69.0     32.5   192.5
Cost of Fuels ($M)                   1.4       1.3       3.7        9.5     12.0      5.7    33.5
Electricity ($M)                     0.7       0.6       1.8        4.8       6.0     2.8    16.8




2010 Industry Rentals

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+           Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Total Rentals ($M)                 201.8     191.0     545.3    1,413.0   1,782.7   839.2   4,972.9
Building Rentals ($M)              192.1     181.8     519.1    1,345.0   1,696.9   798.8   4,733.7
Machinery Rentals ($M)               9.7       9.2      26.2      68.0      85.7     40.4   239.2




   © 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Capital and Expenses        5
         Database & Directory Publishing Industry
                      (NAICS 51114)

2010 Industry Capital Expenditures

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+           Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Capital Expenditure ($M)           107.3     101.5     289.9     751.2     947.7    446.1   2,643.6
Buildings/Structures ($M)           48.5      45.9     131.1     339.8     428.7    201.8   1,196.0
Machinery/Equip. ($M)               58.7      55.6     158.7     411.3     518.9    244.3   1,447.6
Autos/Trucks ($M)                    1.0       0.9       2.6        6.7       8.4     4.0    23.4
Computer Equip ($M)                  5.2       4.9      14.0      36.4      45.9     21.6   128.1
Other Machinery ($M)                52.6      49.8     142.1     368.3     464.6    218.7   1,296.1
Total Depreciation ($M)             44.9      42.5     121.2     314.1     396.3    186.6   1,105.6




2010 Industry Other Expenses

                                      Employee Size of Establishment
           2010                  1-4        5-9      10-19     20-99 100-499 500+           Total
                                Emps.      Emps.     Emps.     Emps. Emps. Emps.
Other Expenses ($M)                161.5     152.9     436.4    1,131.0   1,426.9   671.7   3,980.4
Expensed Equip. ($M)                 2.1       2.0       5.6      14.5      18.3      8.6    51.0
Software ($M)                        2.0       1.9       5.5      14.3      18.0      8.5    50.3
Repair/Maintenance ($M)              1.2       1.1       3.2        8.3     10.5      4.9    29.2
Advertising Expenses ($M)           16.4      15.5      44.4     115.0     145.1     68.3   404.7
Printing ($M)                       21.6      20.5      58.5     151.5     191.1     90.0   533.1
Taxes & Licenses ($M)                1.1       1.1       3.0        7.9       9.9     4.7    27.7
All Other Expenses ($M)            117.0     110.8     316.3     819.5    1,034.0   486.7   2,884.3




   © 2011 Barnes Reports: U.S. Database and Directory Publishing Industry-Capital and Expenses        6
              Database & Directory Publishing Industry
                           (NAICS 51114)

                U.S. States – Estimated Cost of Materials ($Millions)
                                     Year: 2011
   Area Name           Materials Used   Commission    Contract Work   Cost of Fuels   Electricity    Total Cost of
                                         Expense                                                       Materials
U.S. Total                     547.6          799.4          193.8             33.8           16.9          1,591.4
Alabama                         10.1           14.8            3.6              0.6            0.3             29.4
Alaska                           0.7            1.1            0.3              0.0            0.0              2.2
Arizona                          6.0            8.7            2.1              0.4            0.2             17.4
Arkansas                         1.8            2.6            0.6              0.1            0.1              5.1
California                      62.7           91.5           22.2              3.9            1.9            182.2
Colorado                        17
								
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